CRM Manager
Job Details
Full Job Description
A high end luxury retail group carrying over hundred brands in fashion & beauty
Job Description
• Develop & execute
strategic customer communications plan to support key drivers and
marketing programs to drive traffic and sales both in-store and
online.
• Develop insights and effective segmentation of our
customer database to implement customized Direct –To-Customer (DTC)
communications with targeted messages & offers to reactivate lapse
customers, retain and stimulate spend of existing customers through
offers of relevant price point products, commercial drivers and
customer experiences.
• Work with marketing team to plan and
execute customer acquisition and prospect conversion programs.
•
Support client teams to plan and elevate the standards of
communications and rewards for VIP customer segments.
• Co-ordinate
with relevant internal teams to obtain all necessary materials for
communications planning and broadcast
• Work with internal teams
and vendors to establish reports on results of communications
broadcast after each campaign
• Manage relationship and governance
of all CRM vendors, including but not limited to broadcast channel
vendors, data capture vendors, print production vendors. This includes
setting and monitoring KPIs and service levels, establishing workflow
processes and regular reviews on service quality with vendors
•
Manage any request for proposal process when the need arises to source
for a new vendor
Job Requirements
• Degree holder in
Marketing or related discipline
• Minimum 5 year experience in
related field, preferably with luxury retail or retail experience and
with CRM or loyalty marketing agency experience.
• Regional /
International exposure will be an advantage
• Data and numerically
savvy with ability to read and interpret customer analysis
reports
• Excellent analytical, strong budget management
skills
• Digitally savvy with focus on digital & mobile
communications.
• Strong team leader with experience of leading
team
• Excellent co-ordination, communication and interpersonal
skills
• Excellent command of English (Strong English copywriting
skill will be a bonus - marketing copy)
• Ability to write and
present well good business presentations and proposals
• Good
command of written and spoken English, Cantonese, and Mandarin
CRM Manager
Classy Wheeler Limited
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