Digital & CRM Manager (FMCG)

Full Job Description

Our client is looking for a high calibre to lead a team on Digital Marketing and CRM.

Responsibilities:

• Lead a team to plan and execute the digital and CRM promotion campaign
• Provide timely and regular reporting and share insights to enhance the effectiveness of CRM campaigns
• Lead digital marketing campaigns across online/offline channels and customer touch points
• Conduct research and analysis to understand the market trend and customer behaviours for CRM initiatives
• Liaise with both internal and external stakeholders for the execution of CRM campaigns
• Implement customer segmentation strategy and handle CRM communications
• Monitor programme budget and expenses

Requirements:

• Bachelor Degree or above in Digital Marketing/Marketing/Business Administration or other related disciplines
• 8 years or relevant work experience in business negotiation, content management and digital marketing, preferably with inhouse and Ecommerce experience
• Loyalty / CRM / Data experience is ideal but not a must
• Proficient in MS Office, Excel and PowerPoint
• Proficient in both spoken and written English and Cantonese

Click "Apply Now " to apply for this position or call Martin Tsang at +852 3180 4971 f or a confidential discussion. All information collected will be kept in strict confidence and will be used for recruitment purpose only.