Digital Marketing Specialist, Asia

Full Job Description

At Franklin Templeton, everything we do is focused on one thing – delivering better client outcomes. We do that by partnering closely with our clients, assessing their strategic needs, and identifying the solution or solutions that can meet the challenge. Over 9,500 employees working in 30 countries around the world are dedicated to servicing investment solutions for our clients in more than 155 countries. For more than 75 years our success has been a direct result of the talent, skills and persistence of our people, and we are looking for qualified candidates to join our team.

Franklin Templeton is looking for a Digital Marketing Specialist, Asia to be based in either Singapore or Hong Kong. This role will report to the Senior Digital Marketing Manager, Asia and provide support to the development and delivery of various innovative and forward-looking digital solutions aligned with business objectives. The role holder will implement digital communication strategies as part of the overall Marketing mix, driving effective targeting, engagement and customer growth. He/she will also assist the Senior Digital Marketing Manager, Asia in identifying and implementing programs of digital innovation across the business that will support a transformative Marketing agenda. Working closely with Segment Marketing, Content Marketing and Events Marketing to develop and deliver cutting edge strategies to engage, acquire and retain clients.

What are the ongoing responsibilities of this position?

• Implement the digital marketing strategy and initiatives for the Asia region across various channels, including paid media, websites, email, social media, SEO, campaigns, and events.

• Develop and plan engaging social media content for channels such as LinkedIn, WhatsApp, WeChat, and Line to connect with clients and measure its effectiveness.

• Manage webmaster responsibilities and collaborate with internal stakeholders to ensure timely website updates, global content rollouts, SEO improvement, and track website analytics for ongoing optimization and an enhanced user experience.

• Utilize paid media channels such as online advertising platforms and sponsored content to strategically reach target audiences, boost brand visibility, and drive engagement and conversions.

• Collaborate with Client Marketers and the broader marketing team to ideate and strategize digital marketing executions for integrated campaigns and events, spanning across various channels.

• Monitor digital channel analytics and prepare performance reports by tracking activities, goals, targets, KPIs, and budget for all initiatives. Evaluate results and continuously improve future campaign performance and metrics.

• Maintain organized records and perform housekeeping duties to effectively track and manage various channels, including the website, email, and social media calendar, ensuring efficient operations and smooth workflow within the team.Stay informed about the latest developments in the digital marketing and distribution space and propose innovative solutions to enhance digital marketing tactics.

What qualifications, skills and experience would help someone to be successful?

• Bachelor's degree in Marketing, Business Administration, or a related field

• Passionate and commercially minded digital specialist with at least 1-2 years of working experience in a digital marketing role, demonstrating a proven track record of delivering results in the financial services industry.

• Experience with paid media, social media, data analysis, and/or website management would be an advantage.

• Results-oriented and able to multitask effectively in a fast-paced environment, working well both within a team and independently.

• Demonstrating keen attention to detail when it comes to data, and overall presentation of information.

• Good project management abilities with excellent verbal, written communication, and presentation skills.

• Proficiency in Cantonese and English preferred due to regional coverage.

• Possessing a positive and open-minded attitude, with a willingness to learn new things.

• Collaborative nature to foster and strengthen successful relationships with Asia and global stakeholders.

#LI-APAC

#ASSOCIATE

In addition to the dynamic and professional environment at Franklin Templeton, we strive to ensure that our employees have access to a competitive and valuable set of Total Rewards —the mix of both monetary and non-monetary rewards provided to you in recognition for your time, talents, efforts, and results.

We believe that being a good corporate citizen is good business. To us, corporate citizenship means being accountable, serving our clients, being an employer of choice, managing our environmental impact, and supporting our communities . An emphasis on corporate citizenship is embedded in our culture and values, and is an important element of how we achieve success.

We are also committed to your learning and development with resources focused around Experience, Exposure, and Education, to help you achieve your professional development goals. .

Franklin Templeton values diversity in its workforce and welcomes employees from different backgrounds, generations, capabilities, cultural identification, sexual orientations, and gender expression, in addition to other attributes that contribute to a truly diverse and inclusive community.

Franklin Templeton is committed to fostering a diverse and inclusive environment

We regret that only short-listed candidates will be notified.