Director, Head, Web Digital Sales

Full Job Description

Job Description - Director, Head, Web Digital Sales (2300020190)

Job : Retail Banking

Schedule : Full-time

Employee Status : Permanent

Posting Date : 04/Mar/2024, 4:32:40 AM

Unposting Date : Ongoing

The Role Responsibilities

• Leading the webmaster and content developers, this position analyses web traffic and user behaviour to create enhancements to offer a new digital banking website experience that increase traffic and engagement.The ultimate objective is to drive and maximize the business opportunities via the web.

Business

• Leading the transformation and commercialization of the website that fits the needs of today’s consumers and segments
• Leverage data and MarTech for personalization and journey experiences that drive leads into sales funnels
• Understand how best to utilize customer behaviour via analytics with behavioral economics to deliver web strategies that maximize business opportunities
• Develop and execute search strategies for on-page and off-page optimisation
• Lead development of A/B/multivariate tests, personalized experiences, campaign pages to optimize engagement and increase conversion rates
• Collaborate closely with Country Marketing, Product, Segment owners, and web developers
• Keep abreast of the latest search engine algorithm, advertising platforms, web design best practices, and the business trends, and continuously adjust the web strategies
• Analyse business requirements, turn them into technical implementation, and manage all technical aspects of the CMS
• Perform regular debug/fix/troubleshoot/QA checks to maintain a high standard of performance of website features, functionalities, and assets across all platforms
• Ensure and monitor website security and risk management, data integrity and perform necessary updates
• Lead website scorecard by tracking performance with web analytics and translating insights for optimization

People & Talent

• Promote agile culture - agility and speed, client centricity, innovation and continuous improvement.
• Influence stakeholders, able to convince and motivate others to achieve the common business goal.
• Lead through example and build the appropriate culture and values.
• Provide training for local teams, if necessary, of the CMS and related tools
• Responsible for achieving and maintaining satisfactory audit rating where needed.
• Ensure that team members are aware of the Group Policy and relevant local statutory requirements, relevant money laundering procedures and controls are in place.
• Ensure adherence to bank's risk management framework and conduct requirements.

Governance

• Ensure adherence to bank's legal & compliance requirements.
• Establish clear and well documented business processes, establish checking & mitigation mechanism to ensure proper implementation.
• Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.
• Lead the Database Marketing team to achieve the outcomes set out in the Bank’s Conduct Principles. Fair Outcomes for Clients and The Right Environment 
• Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters.
• Exercise authorities delegated by the Board of Directors and act in accordance with Articles of Association (or equivalent) 

Key stakeholders

• Hong Kong Consumer, Private and Business Banking Teams
• Group Web management Teams
• Group and HK Digital Sales and Marketing Teams

Other Responsibilities

• Embed Here for good and Group’s brand and values in Digital Sales & Marketing web team. Perform other responsibilities assigned under Group, Country, Business or Functional policies and procedures; 

Our Ideal Candidate

• At least 8 years of work experience with solid track record managing website with at least 500K monthly visitors
• Relevant experience in driving sales through website
• A university degree, preferably in Computer Science, or a related discipline
• Demonstrated understanding of the retail banking products and competitive landscape
• Solid skills and knowledge Content Management Systems, Accessibility W3C standards, Adobe Analytics, Adobe Target, Google Analytics, SEO, and CRO.
• Proven knowledge in search engine algorithm, tagging and data tracking, A/B testing.
• Experience in managing a team
• Out of the box and proactive thinker, and natural leader
• Excellent stakeholder management, presentation, collaboration and communication skills
• Fluency in Traditional Chinese and English
• A passionate proactive team player and able to roll up the sleeves

Role Specific Technical Competencies

• Addressing Customer Needs
• Big Data Management and Analytics
• Business Data Analysis
• Data Gathering and Reporting

About Standard Chartered 

We're an international bank, nimble enough to act, big enough for impact. For more than 160 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents. And we can't wait to see the talents you can bring us.
Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion. Together we:

• Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
• Never settle,  continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
• Be better together,  we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term

In line with our Fair Pay Charter,  we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.

• Core bank funding for retirement savings, medical and life insurance,  with flexible and voluntary benefits available in some locations
• Time-off  including annual, parental/maternity (20 weeks), sabbatical (12 weeks maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum
• Flexible working  options based around home and office locations, with flexible working patterns
• Proactive wellbeing support  through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
• A continuous learning culture  to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning
• Being part of an inclusive and values driven organisation,  one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.

Recruitment assessments -  some of our roles use assessments to help us understand how suitable you are for the role you've applied to. If you are invited to take an assessment, this is great news. It means your application has progressed to an important stage of our recruitment process.