Manager, Regional Marketing, Petrochemicals Asia Pacific (93181)

We are a leading chemical company, with the best teams developing intelligent solutions for our customers, and for a sustainable future.

We connect and develop people with diverse talents all over the world. For you, this means a variety of ways to progress.

Not only your performance but also your personality matter to us, regardless of gender, age, ethnicity, orientation, and background.  At BASF, careers develop from opportunities. 

At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. Our portfolio is organized into six segments: Chemicals, Materials, Industrial Solutions, Surface Technologies, Nutrition & Care and Agricultural Solutions. BASF’s Asia Pacific regional headquarters is located in Hong Kong and had 330 employees by the end of 2022.

Objectives of the Position

Reporting to the Senior Manager, Regional Marketing Lead, Petrochemicals Asia Pacific, you will:

• Support regional marketing and product management of Industrial Petrochemicals value chain in Asia.
• Steer marketing and sales activities with relevant stakeholders to achiever business short- and long-term targets and be responsible for P&L reporting.
   

Main Job Responsibilities

Product Management

• Materials master in Asia: effectively coordinate the material flow and manage product portfolio
• Responsible for pricing decision regionally and drive margin optimization. Work with global, regional and country colleagues to achieve sales volume plan target

Marketing

• Develop regional market intelligence, including supply/demand, market mapping, Export & Import, market price, margin development. Execute market intelligence project, e.g. product/customer deep dives, value chain analysis, competitor analysis, etc.
• Conduct market analysis and evaluate possible business outcomes, risk and tactical options, and synergize potential business opportunities to sustain the organization position
• Support in updates of portfolio strategies by supporting on market and competition development, attending workshops for exchange
• Close collaboration with global team on information gathering and exchanges

Business Reporting

• Cooperate with regional controlling on business forecasting and operational planning
• Organise sales & operational meeting and prepare various business reports to share with stakeholders

Project Management

• Contribute to projects in the regional on sustainability and digitalization
• Work with supervisor and provide support in projects on-demand and initiatives

Requirements

• Bachelor’s degree in Business Administration, Chemical or related discipline
• Minimum 5 years of relevant working experience in commercial marketing, or product management. Work in regional exposure, and with leadership experience is preferred
• Knowledge in chemical industry, value chain and P&L reporting; in depth understanding of marketing, research tools and practices
• Advanced in Microsoft Office with good presentation skills
• Fluent in English communication skills