Product Marketing Manager

Full Job Description

Acting as chief product advocate, understands the product feature set and its benefits and clearly articulates the value proposition delivered through innovative and compelling deliverables such as messaging, marketing collateral, sales materials and thought leadership content. Tells the market and company the story of the product.

Required Skills

* Go-To-Market: Works collaboratively with Product Management, Developer Marketing, Data Analytics, Sales and other teams to drive growth and customer success.

* Messaging/Proposition Development: Develop product positioning and messaging that differentiates the product in the market.

* Content: Owns and creates content (e.g. data sheets, infographics, solution briefs, white papers, user guides, web tutorials, web content, presentations, sales documentation, product videos, website copy, blog posts, release announcements) to articulate the benefits of the product to the target audience.

* Sales Enablement: Partner with Developer Marketing team to communicate the value proposition of the product to the sales team. Contribute to the development of the sales tools and training that support the selling process of the product.

* Feature/New Product updates: Plan the launch of new related products and releases and manage the cross-functional implementation of the plan.

* Customer Intelligence: Be the expert on buyers of the product, how they buy
and their buying criteria.

* Market/Competitor Intelligence: Be the expert on competition. Follow and analyze market trends to position the product and identify new required capabilities.

* User on-boarding and retention: Develop and execute new user on-boarding/retention communications plan against set KPIs
* Reporting/Project Management – Reporting cadence on key projects and multi-stakeholder project management

Qualifications

* 5-7 years in marketing/communications

* Strong proposition development and message creation across multiple channels

* Experience in market/competitor analysis and segmentation

* Ability to collaborate across multiple stakeholder groups

* SAAS experience preferred but not critical