Senior Business Development Manager (IoT / Electronics / Healthcare)
Job Details
Full Job Description
Senior Business Development Manager (IoT / Electronics / Healthcare)
Client Description
Leading manufacturer and supplier of IoT products and applications
Job Description
• The Senior Business Development Manager is a senior
management position that is responsible for planning and implementing
sales, marketing and product development programs, both short and long
range, targeted toward existing and new markets by performing the
following duties personally or through subordinates:
• Develops and
implements strategic marketing plans and sales plans and forecasts to
achieve corporate objectives for products and services.
• Plans and
oversees channel development, advertising and promotion activities
including social media presence to improve the Company’s presence and
recognition.
• Oversees and evaluates market research in order to
develop and recommend appropriate brand strategy, product positioning,
packaging, and pricing strategy to be approved by line management with
the aim to produce the highest possible long-term market share.
•
Ensures effective control of marketing results, and make appropriate
adjustments if needed, to guarantee achievement of marketing
objectives.
• Monitors competitor products, sales and marketing
activities; provide bench-marking targets for Product
Development.
• Establishes and maintains relationships with
industry influencers and key strategic partners. Represents company at
relevant trade events to promote product.
• Meets key clients and
leading sales representative for relationship management and
negotiating and closing deals.
• Develops and manages approved
sales/marketing operating budgets; controls expenditures of division
to conform to approve budgetary requirements.
• Manages sales
forecasting activities and sets performance goals accordingly, with
the key objective of achieving satisfactory profit level and market
share in relation to preset standards and industry and economic
trends.
• Maintain, prospects and customer database and business
development dashboards for regular reporting to senior
management.
• Manage staffing, training, and performance
evaluations to develop and control sales and marketing programs.
•
Guides preparation of marketing activity reports and sales reports to
measure performances against targets.
• Oversees the preparation of
manuals, technical publications and other relevant marketing
materials.
• Provide direction for product research and
development.
• Direct report to Chief Executive Officer Responsible
for the following department: 1. Sales 2. Marketing
Senior Business Development Manager (IoT / Electronics / Healthcare)
Classy Wheeler Limited
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