Senior Public Relations Manager

Full Job Description

Senior Public Relations Manager (Mandarin Speaker)

Client Description

Our client, a Hong Kong and China listed food company with presences in 12 countries is urgently seeking a Senior Public Relations Manager to join their expanding team

Job Description

• Responsible for setting up public appearances, handling conflicts and keeping the public updated on vital company information
• Develop the marketing and promotional strategies and formulate the framework and program in order to support the company
• Cultivate positive presence in trade media through releases, contact and responsiveness to inquiries/requests
• Maintain clear and consistent communication
• Develop materials on complex issues
• Develop and cultivate relationship with external audiences
• Liaise with PR agencies, media and production houses.
• Handle special media inquiries
• Recommend and implement initiatives that improve the public's perception

• University graduate in Journalism, Marketing or Communications
• At least 8 years PR agency or in-house experience
• Excellent communication and presentation skills
• Excellent writing and editing skills
• Solutions-oriented self-starter with the desire to grow
• Strong organizational skills, attention to detail, and the ability to manage complex projects across a variety of functions
• Ability to work effectively in a fast-paced environment and handle multiple projects with changing priorities
• Experience in developing and executing corporate PR campaigns programs and crisis/ issue management
• Solid expertise in creating and implementing media outreach and response strategies for both offline and online media
• Proficiency in managing the creation of PR materials, PR tools, PR measurement and social media tools