What Jobs are available for Content Strategy in Hong Kong?

As a SEO Specialist for the Hong Kong market, this position's core purpose is to drive sustainable growth in organic traffic, order volume, and brand authority through the development and execution of comprehensive SEO and content strategies. This role will closely collaborate with the Growth Team at headquarters and will be fully responsible for the business return on investment (ROI).

• Responsible for the SEO development blueprint and annual/quarterly strategy planning for all travel sectors in the Hong Kong market.
• Conduct in-depth analyses and keyword research for the local market, identifying evergreen content and seasonal theme opportunities with high commercial value.
• Create and maintain a data-driven performance measurement framework to monitor, analyze, and regularly report SEO performance to senior management, providing clear and actionable business insights and ROI analysis.
• Clearly define product and content needs based on local market insights, serving as a strategic foundation for collaboration with the headquarters team.

• Act as the primary communication bridge between the Hong Kong market and the headquarters Growth Team, ensuring transparency of information and consistency in strategy.
• Convert the unique demands and business opportunities of the local market into clear project requirements or business proposals to influence and secure resource support from the headquarters team.
• Ensure the effective localization and successful execution of global growth strategies from headquarters in the Hong Kong market.
• Stay updated on the latest trends in SEO, content marketing, and the travel industry, sharing relevant insights with internal stakeholders to ensure innovative and leading-edge strategies.

• Responsible for sourcing, evaluating, and managing external freelancers, professional writers, and content creators to establish an efficient content supply chain.
• Develop content writing guidelines and SEO best practices for the Hong Kong market, ensuring all produced content meets quality standards.
• Continuously track the SEO performance of published content and iteratively optimize based on data feedback to maximize the value of content assets.

• Degree holders in Digital marketing or other related discipline
• 2+ years of experience in SEO and content strategy, with a proven track record of driving significant organic traffic growth.
• Experience in building and executing comprehensive SEO strategies from the ground up
• Proficient in Ahrefs, SEMrush, Google Search Console, Google Analytics 4.
• Good analytical skills to translate complex data into clear, actionable strategies.

• Excellent communication and presentation skills to effectively influence stakeholders at all levels.

• Experience in OTA or media industry is highly preferable

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.

At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

,

This position is critical for demonstrating leadership on strategic content initiatives led by APAC within the global structure, reporting to Digital Operations, Content Planning & Localization Lead. This position will be based in HK, GW office in Tsim Sha Tsui.

Senior Manager, Digital Content Strategy will own APAC content calendar and lead APAC digital strategic initiatives such as Mobile/App content strategy and SEO/AEO-friendly content projects that align with global priorities while being tailored to APAC market-specific insights and performance.

This role requires a strong balance of strategic thinking and operational execution – overarching APAC Digital shared service functions to establish framework of new projects/initiatives and design the new way of working collaborating with internal cross-functional teams.

,

Responsibilities

• Serve as the primary point of contact for calendar management, facilitating transparent, consistent updates and managing expectations across diverse regional and corporate teams
• Apply advanced project management methodologies to oversee calendar development, execution, and adjustments, anticipating risks and resolving conflicts proactively
• Utilize strong communication and negotiation skills to harmonize differing priorities and market-specific needs into a unified, actionable content calendar strategy
• Strengthen brand story telling through SEO (Search Engine Optimization)-friendly content that enriches content diversity and boosts SEO through authentic engagement
• Align APAC SEO content strategies and initiatives with the global SEO roadmap, ensuring consistency while addressing regional market nuance
• Consolidate different market needs around SEO-friendly content and establish comprehensive APAC strategy that embraces market specifics
• initiatives aligning with global roadmap
• Collaborate cross-functionally with Performance marketing, Content, Digital Ops and regional marketing teams to ensure SEO content strategy supports overall business goals and integrates seamlessly within the multi-channel digital ecosystem
• Lead the development and execution of APAC-wide mobile-first digital content and site journey strategy – e.g. Mobile-responsive navigation, personalized mobile experiences, AI-powered tools to elevate the mobile journey, tailored content for mobile screen and thumb uses
• Collaborate with APAC and global UI/UX team to have Web and App alignment and execution
• Utilize global mobile content and technology resources to enhance APAC mobile-first strategies and accelerate innovation.
• Ensure alignment of APAC mobile content initiatives with the global digital roadmap, fostering synergy and consistency across platform
• Influence cross-functional stakeholders (e.g. Global product, studio and creative agency team, regional digital commerce team and internal APAC digital shared service team) to drive APAC alignment and execution
• Champion new mobile technologies, tools, and platforms to keep the brand at the forefront of digital innovation
• Maintain the momentum of identifying new APAC strategic initiative against fast-changing digital landscape and establish a framework for APAC strategic initiatives

,

Requirements

• 10-12 years' experience in digital strategy, digital content ideally within a corporate or regional matrixed organization
• Experience in strategic planning within Ecommerce
• Demonstrated experience owning and managing complex, integrated content calendars across multiple regions and cross-functions, ensuring alignment and timely delivery
• Proven experience leading SEO/AEO project focusing on content optimization
• Proven success in leading regional or global digital/mobile projects, ideally in fashion brands
• Demonstrated ability to foster a test-and-learn culture and drive iterative improvements across digital content
• Proven capability in orchestrating cross-functional collaboration with strong project management discipline to balance competing priorities and adapt plans dynamically
• Excellent project management skills
• Profound knowledge of APAC market: e-commerce trends, consumer behaviors and each country's regional nuances and localization needs
• Resilient and adaptable in stakeholder management, effectively navigating challenges and maintaining constructive relationships under pressure or during conflicting demands
• Highly collaborative with excellent communication and stakeholder management skills
• Strong analytical skills with the ability to analyze data, spot trends, and make data-driven decisions
• Excellent interpersonal and communication skills required. Strong written and verbal English communication skill is a must, additional Mandarin /Cantonese / Japanese and/or Korean (both written and verbal) language proficiency is a strong plus
• Passionate about brand storytelling and delivering premium digital experiences at scale
• Strong leadership to influence internal cross-functional team and global stakeholders
• Should be able to travel within/outside of APAC
• Advance proficiency in MS Excel, PowerPoint, Word. Additional tool/system knowledge is a strong plus e.g. SFCC, Figma, Airtable, Jira, Adobe Analytics,

Ref#: W

Department: Creative Services

City: Tsim Sha Tsui

State/Province: Kowloon

Location: Hong Kong SAR

Company Description

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.

At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

Position Overview

This position is critical for demonstrating leadership on strategic content initiatives led by APAC within the global structure, reporting to Digital Operations, Content Planning & Localization Lead. This position will be based in HK, GW office in Tsim Sha Tsui.

Senior Manager, Digital Content Strategy will own APAC content calendar and lead APAC digital strategic initiatives such as Mobile/App content strategy and SEO/AEO-friendly content projects that align with global priorities while being tailored to APAC market-specific insights and performance.

This role requires a strong balance of strategic thinking and operational execution – overarching APAC Digital shared service functions to establish framework of new projects/initiatives and design the new way of working collaborating with internal cross-functional teams.

Essential Duties & Responsibilities

Responsibilities:

• Serve as the primary point of contact for calendar management, facilitating transparent, consistent updates and managing expectations across diverse regional and corporate teams
• Apply advanced project management methodologies to oversee calendar development, execution, and adjustments, anticipating risks and resolving conflicts proactively
• Utilize strong communication and negotiation skills to harmonize differing priorities and market-specific needs into a unified, actionable content calendar strategy
• Strengthen brand story telling through SEO (Search Engine Optimization)-friendly content that enriches content diversity and boosts SEO through authentic engagement
• Align APAC SEO content strategies and initiatives with the global SEO roadmap, ensuring consistency while addressing regional market nuance
• Consolidate different market needs around SEO-friendly content and establish comprehensive APAC strategy that embraces market specifics
• initiatives aligning with global roadmap
• Collaborate cross-functionally with Performance marketing, Content, Digital Ops and regional marketing teams to ensure SEO content strategy supports overall business goals and integrates seamlessly within the multi-channel digital ecosystem
• Lead the development and execution of APAC-wide mobile-first digital content and site journey strategy – e.g. Mobile-responsive navigation, personalized mobile experiences, AI-powered tools to elevate the mobile journey, tailored content for mobile screen and thumb uses
• Collaborate with APAC and global UI/UX team to have Web and App alignment and execution
• Utilize global mobile content and technology resources to enhance APAC mobile-first strategies and accelerate innovation.
• Ensure alignment of APAC mobile content initiatives with the global digital roadmap, fostering synergy and consistency across platform
• Influence cross-functional stakeholders (e.g. Global product, studio and creative agency team, regional digital commerce team and internal APAC digital shared service team) to drive APAC alignment and execution
• Champion new mobile technologies, tools, and platforms to keep the brand at the forefront of digital innovation
• Maintain the momentum of identifying new APAC strategic initiative against fast-changing digital landscape and establish a framework for APAC strategic initiatives

Experience, Skills, and Knowledge

Requirements:

• 10-12 years' experience in digital strategy, digital content ideally within a corporate or regional matrixed organization
• Experience in strategic planning within Ecommerce
• Demonstrated experience owning and managing complex, integrated content calendars across multiple regions and cross-functions, ensuring alignment and timely delivery
• Proven experience leading SEO/AEO project focusing on content optimization
• Proven success in leading regional or global digital/mobile projects, ideally in fashion brands
• Demonstrated ability to foster a test-and-learn culture and drive iterative improvements across digital content
• Proven capability in orchestrating cross-functional collaboration with strong project management discipline to balance competing priorities and adapt plans dynamically
• Excellent project management skills
• Profound knowledge of APAC market: e-commerce trends, consumer behaviors and each country's regional nuances and localization needs
• Resilient and adaptable in stakeholder management, effectively navigating challenges and maintaining constructive relationships under pressure or during conflicting demands
• Highly collaborative with excellent communication and stakeholder management skills
• Strong analytical skills with the ability to analyze data, spot trends, and make data-driven decisions
• Excellent interpersonal and communication skills required. Strong written and verbal English communication skill is a must, additional Mandarin /Cantonese / Japanese and/or Korean (both written and verbal) language proficiency is a strong plus
• Passionate about brand storytelling and delivering premium digital experiences at scale
• Strong leadership to influence internal cross-functional team and global stakeholders
• Should be able to travel within/outside of APAC
• Advance proficiency in MS Excel, PowerPoint, Word. Additional tool/system knowledge is a strong plus e.g. SFCC, Figma, Airtable, Jira, Adobe Analytics,

About The Role
As a SEO Specialist for the Hong Kong market, this position's core purpose is to drive sustainable growth in organic traffic, order volume, and brand authority through the development and execution of comprehensive SEO and content strategies. This role will closely collaborate with the Growth Team at headquarters and will be fully responsible for the business return on investment (ROI).

Key Responsibilities

• Market Strategy & Business Insight
• Responsible for the SEO development blueprint and annual/quarterly strategy planning for all travel sectors in the Hong Kong market.
• Conduct in-depth analyses and keyword research for the local market, identifying evergreen content and seasonal theme opportunities with high commercial value.
• Create and maintain a data-driven performance measurement framework to monitor, analyze, and regularly report SEO performance to senior management, providing clear and actionable business insights and ROI analysis.
• Clearly define product and content needs based on local market insights, serving as a strategic foundation for collaboration with the headquarters team.
• Cross-functional Collaboration & Project Driving
• Act as the primary communication bridge between the Hong Kong market and the headquarters Growth Team, ensuring transparency of information and consistency in strategy.
• Convert the unique demands and business opportunities of the local market into clear project requirements or business proposals to influence and secure resource support from the headquarters team.
• Ensure the effective localization and successful execution of global growth strategies from headquarters in the Hong Kong market.
• Stay updated on the latest trends in SEO, content marketing, and the travel industry, sharing relevant insights with internal stakeholders to ensure innovative and leading-edge strategies.
• Content Ecosystem Management & Quality Control
• Responsible for sourcing, evaluating, and managing external freelancers, professional writers, and content creators to establish an efficient content supply chain.
• Develop content writing guidelines and SEO best practices for the Hong Kong market, ensuring all produced content meets quality standards.
• Continuously track the SEO performance of published content and iteratively optimize based on data feedback to maximize the value of content assets.

Required
Qualifications & Skills

• Degree holders in Digital marketing or other related discipline
• 2+ years of experience in SEO and content strategy, with a proven track record of driving significant organic traffic growth.
• Experience in building and executing comprehensive SEO strategies from the ground up
• Proficient in Ahrefs, SEMrush, Google Search Console, Google Analytics 4.
• Good analytical skills to translate complex data into clear, actionable strategies.
• Excellent communication and presentation skills to effectively influence stakeholders at all levels.
• Experience in OTA or media industry is highly preferable

Company Overview:

Mitrade is an award-winning global Contract for Difference (CFD) and forex broker, regulated by authorities in Australia (ASIC), Cyprus (CySec), the Cayman Islands (CIMA), Mauritius (FSC) and South Africa (FSCA). We were founded in Melbourne, Australia and have offices worldwide.

Leveraging our proprietary in-house state-of-the-art technology, Mitrade has developed a one-stop digital trading platform tailored for investors. We offer market data, news and analysis, as well as trading and risk management services within a comprehensive user-centric FinTech ecosystem.

Serving over five million users worldwide, Mitrade offers unmatched accessibility across mobile (iOS and Android), desktop, and web platforms.

What are your key day-to-day responsibilities:

• Lead the overall content strategy and planning of the company, formulating and executing content initiatives closely aligned with business growth objectives;
• Based on in-depth research, define content directions and goals and develop a data-driven content matrix to enhance content impact and reach;
• Oversee the discovery and interpretation of global financial market trends, guiding the team to produce diversified, high-quality content suitable for multiple channels (APP, website, social media, etc.);
• Build and manage the content ecosystem, establishing a structured process for content ideation, production, distribution, and optimization, while actively promoting the use of AI and other technologies;
• Develop and implement content performance monitoring and evaluation systems aligned with key business metrics, driving growth through effective content operations strategies;
• Manage and develop the content team, enhancing members' overall capabilities in creative planning, editorial writing and content operations.

What We Require from You:

• Bachelor's degree or above in Finance, Economics, Journalism, Communications, or related disciplines;
• At least 5 years of experience in financial content creation and operations, with 2+ years in team management. Prior experience as Chief Editor or Head of Content is preferred;
• Strong expertise in content design, production, quality control and performance evaluation. Proven experience in building or optimizing content systems and operating overseas financial media platforms/ websites/ accounts is a plus;
• Solid knowledge of financial markets, with deep understanding of U.S. equities, commodities, forex and cryptocurrency sectors;
• Strong data literacy, interest and hands-on experience in applying AI technologies in the content field is an advantage;
• Excellent strategic thinking, communication, and coordination skills; a strong sense of ownership, creativity and problem-solving ability.

工作職責:

• 全面統籌公司內容戰略與規劃,制定並執行與業務增長目標深度結合的內容策略;
• 基於深度調研,規劃內容方向與目標,制定數據驅動的內容矩陣,增強內容的影響力和傳播性;
• 主導全球金融市場熱點信息的挖掘與解讀,領導團隊產出適用多渠道(APP、網站、社媒等)的多元化高質量內容;
• 負責內容體系的搭建與管理,構建科學的內容創意、生產、分發與優化流程,積極推動AI等技術的應用;
• 以關鍵業務指標爲導向,建立內容效果監測、評估體系,通過有效的內容運營策略,促進業務增長;
• 負責內容團隊的管理,提升成員在創意策劃、編輯寫作及內容運營等方面的綜合能力。

所需資格、能力和技能:

• 本科及以上學歷,金融、經濟、新聞傳播等相關專業;
• 5年以上財經內容創作、運營經驗;至少2年及以上團隊管理經驗,有主編或內容團隊負責人經歷者優先;
• 具備內容設計生產、質量把控和效果評估能力,有搭建或優化內容體系、成功運營海外財經平臺/網站/內容賬號經驗者更佳;
• 具備專業的金融知識,對美股、大宗商品、外匯、加密貨幣領域有深度認知;
• 較好的數據意識和能力,對AI在內容領域的應用有興趣和實踐經驗者優先;
• 出色的戰略思維、溝通協調能力和強烈的責任心,優秀的創新和解決問題能力。

Work location:

• Hong Kong/ Shenzhen

工作地点:

• 香港/深圳

What You Can Look Forward To:

• Competitive compensation package
• Career growth and personal development within a growing global organization
• A flat organizational structure that values collaboration and transparency
• Be part of a dynamic and multi-cultural team
• Career growth opportunities with global offices
• Group medical insurance
• Birthday Leave
• Education subsidy and Study Leave
• Fitness membership allowance

Does it sound like you?

We would love to talk to you

Please send full resume with the
current and expected salary
by clicking the Apply link. If your skills and experience are a match, we will be in touch soon. Meanwhile, please visit our website at to learn more about our innovative business.

We are an equal opportunity employer and welcome applications from all qualified candidates. All personal data collected will be treated in strict confidence and be used solely for recruitment purpose.

At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.

The Position

Roche Pharmaceuticals

*The Mission *

• The mission of the Marketing Strategy & Innovation (MSI) Chapter is to be at the forefront of marketing excellence through the architecture of exceptional customer experiences. Harnessing data into insights for both Roche and stakeholders, and being the expert in integrating the omnichannel approach to provide the right contents with the right channels in the right moment to drive exceptional commercial results and optimal customer engagement
• The MSI collaborates with cross functions to embed Roche into meaningful moments and episodes in the customer and patient journey. The MSI has a high sense of urgency in reaching trip-win outcomes for Roche, our patients, and the healthcare ecosystem.
• All Roche Hong Kong & Macau employees are to lead by example, in a networked way of working. This is where solutions are sourced from the global network first, to avoid duplications, and to achieve better patient outcomes faster
• All Roche Hong Kong & Macau employees are to lead by example in accelerating the digital maturity of Roche internally and in the external healthcare environment, aligned with the long term Roche vision of Personalized Healthcare

*Major Accountabilities
Strategic and tactical marketing lifecycle management of the Roche portfolio, with cross-functional coordination and integration of market and customer insights: *

• Solid understanding of the market dynamics and stakeholder perspectives through gaining clear market insights and ensuring open dialogue and engagement with key internal and external stakeholders
• Proactively Identify business opportunities and implement a commercial strategy for the disease area, as well as a focused execution plan that applies multichannel and omnichannel approaches
• Deep understandign of the customers' behaviors and leaverage a seamless customer engagement strategy based on their behavioural needs, along the customer journey touchpoints, in order to reach the ultimate personalized customer experience and maximize the patient, business and system impacts on the responsible disease areas
• Analyse data garnered through marketing campaigns in order to learn how a campaign has contributed to conversions, customer behavior, etc. Develop insights that provide actionable solutions and next steps
• Analyse customers' demand of the product supply and forecast the sales trends driven by market events
• Manage customer ordering process, remove roadblocks by different methods and collaborate with supply chain team and distributor(s) in order to improve customer experience
• All Roche employees are expected to effectively contribute to cross-functional collaboration and coordination and comply with all laws, regulations, policies & procedures that govern our business
• This position profile serves only to give a broad outline of the duties required and will be renewed and amended at periodic intervals in the consultation with the incumbent

*Mindset & Behaviours *

• Embrace the Roche Values of Integrity, Courage & Passion
• Demonstrate Roche Leadership Commitment & Core Competencies
• VACC- Embrace and master VACC (visionary, architect, coach, catalyst) behavior
• Growth- Ability to learn and unlearn quickly, take risks and experiment, and contribute to the learning cycle by sharing knowledge with others inside and outside Roche
• Value creation- Boldly act on key decisions and opportunities and boldly stop any activity that is not adding value. Ability to say "No" to stakeholders when the value is not predictable/foreseen
• Digital- Be Innovative and drive digital transformation across organizations and industries to bring value and impact to the healthcare ecosystem
• Enterprise- Think from an enterprise level, beyond boundaries and borders, to bring the best possible outcomes to both the local health environment and more broadly, across Roche globally

• Enablers-

• Embrace agile ways of working to facilitate the transformation journey and achieve our North Star

• Enabler mindset to leverage the internal and external networks to create value and scale impact

• Self-managed- Self-management and self-direction - altruistic in supporting the global network to embrace PAM (Purpose. Autonomy and Mastery)

• People development- Coach and inspire the team by empowering, enabling, facilitating accountability, and through collaboration, experimentation & continuous learning

Experiences. Knowledges & Qualifications

• 5+ years of experience in the pharmaceutical industry
• Strategic agility and planning & implementation skills
• Broad knowledge on multichannel and omnichannel marketing strategy and execution
• Excellent communication (for internal and external) and networking skills
• Strong business acumen and broad understanding of Roche's present portfolio
• Fluent in both English and Cantonese
• University degree in business, marketing or life sciences

Who we are

A healthier future drives us to innovate. Together, more than 100'000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.

Let's build a healthier future, together.

Roche is an Equal Opportunity Employer.

Company Overview:

At
RENPHO
, we are driven by the mission to make wellness accessible to everyone. From smart scales and massagers to fitness devices, our innovative products bridge the gap between technology and personal well-being. With a global presence and over 20 millions of customers, we are dedicated to delivering products that enhance lives, promote healthier habits, and improve overall well-being.

Position Overview:

We are seeking a dynamic and experienced Senior Marketing Strategy Manager to lead our marketing initiatives and drive strategic growth. The ideal candidate will possess a deep understanding of US market dynamics, customer insights, and competitive positioning, and will work collaboratively across teams to develop and execute comprehensive marketing strategies.

Key Responsibilities:

• Strategic Development:
  Lead the development of marketing strategies that align with company goals and drive growth across multiple channels.
• Market Analysis:
  Conduct thorough market research and competitive analysis to identify trends, opportunities, and threats.
• Cross-Functional Collaboration:
  Work closely with product development, Amazon team, Shopify team and creative teams to ensure alignment and effective execution of marketing strategies.
• Campaign Management:
  Oversee the planning, execution, and optimization of marketing campaigns, ensuring they meet performance targets and ROI objectives.
• Brand Management:
  Enhance brand positioning and ensure consistency across all marketing materials and communications.
• Data-Driven Decisions:
  Utilize analytics and performance metrics to assess the effectiveness of marketing initiatives and make informed adjustments.
• Digital Marketing Expertise:
  Stay updated on digital marketing trends and tools, and incorporate digital strategies into overall marketing plans.
• Team Leadership:
  Mentor and lead a team of marketing professionals, fostering a culture of creativity and innovation.

Qualifications:

• A Bachelor's or Master's (preferable) degree in Marketing, Business, Public Relations, or a similar field
• Minimum of 5 years of experience in branding within the US market is required.
• Strong leadership and management skills
• Displays a deep understanding of branding and the e-commerce landscape for the US market.
• Superb analytical, problem-solving, and project management skills
• Outstanding interpersonal and communication skills
• Demonstrated global market experience with emphasis on the US market, consumer behaviors, and engagement.
• Knowledge of all marketing functions, including acquisition, retention, eCommerce management, and traditional marketing functions is mandatory.

We, Solomon HR is inviting the following talent for a luxury retail fashion brand:

Location
: Hong Kong (with regional oversight of Singapore and key overseas markets)

Experience Level: 6–10 years in luxury, fashion, or lifestyle marketing

Role Overview

Our Client is seeking a visionary Marketing Manager to lead our brand presence across Hong Kong, Singapore, and select international markets. This role demands a strategic thinker with a refined marketing sensibility, deep media and influencer connections, and a passion for storytelling that resonates across cultures. You will be instrumental in shaping our global voice while honoring our heritage of modern Chinese luxury.

Key Responsibilities

Brand & Campaign Strategy

* Develop and execute integrated marketing campaigns that elevate brand awareness and drive engagement across target markets

* Collaborate with HQ and regional teams to ensure consistency in brand tone, visual identity, and messaging

* Lead seasonal campaign planning, including AW/SS launches, capsule collections, and cultural moments

PR & Media Relations

* Cultivate and maintain strong relationships with fashion, lifestyle, and luxury media outlets across Hong Kong, Singapore, and overseas

* Secure high-impact editorial placements, interviews, and brand features in top-tier publications

* Manage press releases, media kits, and brand statements with precision and cultural sensitivity

Influencer & KOL Strategy

* Identify and engage influential voices aligned with the brand values and aesthetic

* Negotiate and manage influencer partnerships, ensuring authentic storytelling and measurable ROI

* Oversee content co-creation, gifting strategies, and event collaborations with KOLs

Social Media & Digital Presence

* Oversee content strategy and calendar across Instagram, Facebook, Xiaohongshu, and emerging platforms

* Guide visual storytelling and copywriting to reflect luxury tone and regional nuances

* Monitor performance metrics and adapt strategies to optimize reach and engagement

Event & Activation Leadership

* Conceptualize and execute brand activations, pop-ups, and VIP events that drive buzz and deepen customer connection

* Partner with retail and merchandising teams to align marketing efforts with in-store experiences

Ideal Candidate

* 6–10 years of experience in luxury, fashion, or lifestyle marketing, with proven success in regional brand building

* Strong network of media contacts and influencers across Hong Kong, Singapore, and key overseas markets

* Exceptional communication skills, both visual and verbal, with a flair for luxury storytelling

* Strategic, proactive, and culturally attuned—able to balance global vision with local relevance

* Fluent in English; Cantonese and Mandarin

Interested parties please send resume with date of available and expected salary by clicking "Apply Now".

All information received will be kept in strict confidence and will be treated for employment related purposes only.

We, Solomon HR is inviting the following talent for a luxury retail fashion brand:

Location: Hong Kong (with regional oversight of Singapore and key overseas markets)

Experience Level: 6–10 years in luxury, fashion, or lifestyle marketing

Role Overview

Our Client is seeking a visionary Marketing Manager to lead our brand presence across Hong Kong, Singapore, and select international markets. This role demands a strategic thinker with a refined marketing sensibility, deep media and influencer connections, and a passion for storytelling that resonates across cultures. You will be instrumental in shaping our global voice while honoring our heritage of modern Chinese luxury.

Key Responsibilities

Brand & Campaign Strategy

* Develop and execute integrated marketing campaigns that elevate brand awareness and drive engagement across target markets

* Collaborate with HQ and regional teams to ensure consistency in brand tone, visual identity, and messaging

* Lead seasonal campaign planning, including AW/SS launches, capsule collections, and cultural moments

PR & Media Relations

* Cultivate and maintain strong relationships with fashion, lifestyle, and luxury media outlets across Hong Kong, Singapore, and overseas

* Secure high-impact editorial placements, interviews, and brand features in top-tier publications

* Manage press releases, media kits, and brand statements with precision and cultural sensitivity

Influencer & KOL Strategy

* Identify and engage influential voices aligned with the brand values and aesthetic

* Negotiate and manage influencer partnerships, ensuring authentic storytelling and measurable ROI

* Oversee content co-creation, gifting strategies, and event collaborations with KOLs

Social Media & Digital Presence

* Oversee content strategy and calendar across Instagram, Facebook, Xiaohongshu, and emerging platforms

* Guide visual storytelling and copywriting to reflect luxury tone and regional nuances

* Monitor performance metrics and adapt strategies to optimize reach and engagement

Event & Activation Leadership

* Conceptualize and execute brand activations, pop-ups, and VIP events that drive buzz and deepen customer connection

* Partner with retail and merchandising teams to align marketing efforts with in-store experiences

Ideal Candidate

* 6–10 years of experience in luxury, fashion, or lifestyle marketing, with proven success in regional brand building

* Strong network of media contacts and influencers across Hong Kong, Singapore, and key overseas markets

* Exceptional communication skills, both visual and verbal, with a flair for luxury storytelling

* Strategic, proactive, and culturally attuned—able to balance global vision with local relevance

* Fluent in English; Cantonese and Mandarin

Interested parties please send resume with date of available and expected salary by clicking "Apply Now".

All information received will be kept in strict confidence and will be treated for employment related purposes only.