115 Fmcg jobs in Hong Kong

lululemon Overview

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

The APAC Brand Management team leads lululemon’s brand strategy and expression across the region, ensuring the global brand vision comes to life with clarity and consistency across markets, and resonates with local guests. This team works cross-functionally to drive integration, focus and cultural impact.

Reporting to the Senior Manager, Brand Management (APAC), this person and industry leader will define, develop and manage the execution of brand strategy across our business with a focus on innovating established brand/business initiatives and authentically growing our emerging international channels, specific to Asia Pacific. Through relevant and innovative online and offline storytelling, the Senior Brand Manager will be accountable for inspiring and engaging guests to deliver against brand awareness goals and responsible for support around commercial goals.

• Campaign Strategy Development
  • Create briefs for assigned integrated marketing campaigns; responsible for insight development, establishing campaign KPIs, target audience, and work with cross-functional partners to ensure brief captures needs
  • Drive a deep understanding of consumer segments, insights and messaging hierarchy for campaign development
  • Partner with global and APAC cross functional teams including product and merchandising teams to co-create future vision and strategies for category programs
• Campaign Operations & Go To Market Integration
  • Lead campaign timeline development in partnership with brand and creative operations team
  • Drive the go-to-market process for assigned integrated marketing campaigns enrolling respective teams to understand the key dates and deliverables
  • Act as a partner to the regional and market teams in developing marketing plans that drive brand and category growth
• Performance Analysis & Reporting
  • Drive performance mindset when it comes to reporting and recapping campaigns to inform and apply future learnings. Empower teams with the tools to provide weekly, monthly, quarterly reporting

• University degree in business, marketing or communications
• 8-10 years in all functions of marketing (Media, PR, Brand, Social Media, Digital, Events, etc)
• Experience in leading cross-cultural campaigns in APAC, demonstrated results in distilling guest insight into 360 campaign orchestration for APAC markets
• Knowledge of APAC consumer insights and market trends
• An organized multi-tasker, proficiency in Microsoft Office, able to work collaboratively in a team environment, with strong analytical and problem-solving abilities

• Acknowledges the presence of choice in every moment and takes personal responsibility for their life.
• Possesses an entrepreneurial spirit and continuously innovates to achieve great results.
• Communicates with honesty and kindness, and creates the space for others to do the same.
• Leads with courage, knowing the possibility of greatness is bigger than the fear of failure.
• Fosters connection by putting people first and building trusting relationships.
• Integrates fun and joy as a way of being and working, aka doesn’t take themselves too seriously.

At lululemon, we care for and invest in the whole person – body, mind, spirit. Our total rewards program is designed to support you in achieving your goals and focus on the things you love. In addition to competitive base pay and a team-based bonus program, we also offer paid time off, generous employee discounts, fitness/yoga classes, parenthood top up program and personal and professional development programs. Note: availability of these benefits and perks may be subject to your location & employment type and may have certain eligibility requirements. The Company reserves the right to alter these benefits and perks in whole or in part at any time without advance notice.

Learn more about what it's like working for lululemon in our Asia-Pacific markets:

We are partnering with a global leading luxury brand, having a 1st tier dominating position within its product group, as client to assist their recruitment on a Communications Manager role. Reporting to the Head of Marketing, this role, working as an individual contributor, will liaise directly with headquarter to manage all the communications related activities especially on media planning and buying duties. My client has strong reputation in the market for a stable environment with high job security and this role is budgeted competitively above market norm.

• Initiate, develop and implement online and offline marketing and communications plans to ensure the brand's prestigious market position is well maintained
• Responsible for all marketing and communications related issues, including liaising and coordinating with external parties for the preparation and delivery of marketing communication materials, marketing events or other related marketing activities
• Drive digital marketing coverage, including maximize exposure of the social media platform, our eNewsletter communications channel as well as various websites of our group
• Collaborate with external business partners on marketing materials production and business events
• Liaise with headquarter on the execution, production and publication of marketing collaterals (e.g. brochure, fact sheet, website or sites, video, presentations) from start to finish
• Act as the face of the company’s corporate marketing events, presentation and customer engagement activities
• Assist in writing, editing, and proofreading press releases and communications materials
• Work closely with Head of Commercial to support the sales and business development activities to meet business objectives

• Bachelor's degree in Marketing, Business Management, or related disciplines, with Master degree holder being advantageous
• Minimum of 8 years' solid and relevant marketing experience, especially in media planning and buying
• Experience gained within luxury industry is highly preferred
• Involvement in organization of high net-worth clients events is highly advantageous
• Strong understanding in brand management activities (especially top industry leading luxury brands)
• Excellent interpersonal skills and ability to collaborate with headquarter executive management
• Able to translate global brand and marketing standards into local material
• Excellent communication skills and ability to communicate with all levels
• Fluent in English and Cantonese; Mandarin is an advantage

Interested candidates should send their resume in Word file. Please click APPLY NOW below or contact Kelvin Lau at for further information.

• Mid-Senior level

• Full-time

• Marketing

• Retail and Retail Luxury Goods and Jewelry

Overview

(Senior) Manager, E-Commerce | FMCG

The Company is a respected Hong Kong-based organization operating in the health and wellness sectors, known for delivering high-quality products and services to a diverse customer base. With a focus on growth and digital innovation, the company is seeking a skilled E-Commerce Manager to drive its online operations in Hong Kong and overseas markets. Reporting to the General Manager, you will lead a team of 4 to 5 professionals, enhancing the e-commerce platform and supporting strategic business objectives in a competitive environment.

• Develop and execute comprehensive e-commerce strategies to drive online sales growth, customer acquisition, and retention in Hong Kong and overseas markets, aligning with business scalability and objectives.
• Lead the team to formulate and implement social media marketing, advertising, and content strategies to enhance brand awareness and engagement.
• Prepare annual budgets for turnover and gross profit, exercise budgetary and cost control, review sales forecasts, and monitor profit and loss (P&L) performance.
• Manage existing sales channels and explore new e-commerce platforms to expand market reach and drive business growth.
• Oversee the usability, design, and content of the website and shopping cart platform to enhance user experience and achieve business targets.
• Develop and implement promotion programs to meet e-commerce business objectives and drive conversions.
• Lead, guide, and direct subordinates to produce a comprehensive annual sales plan, fostering professional growth and high performance.
• Collaborate cross-functionally with marketing, branding, warehouse, and other departments to assess digital needs and implement innovative, cost-effective solutions.
• Stay abreast of digital trends, e-commerce technologies, and regulatory updates to maintain a competitive and compliant online presence.
• Perform ad-hoc projects as assigned by management, including omnichannel integration and digital transformation initiatives.
• Act as the lead point of contact for e-commerce matters during audits, compliance reviews, and regulatory interactions.

• Bachelor’s degree in E-Commerce, Sales & Marketing, Business Administration, or a related discipline; Master’s degree preferred.
• 8+ years of experience in e-commerce, online, or web/mobile app project development, with at least 2 years in FMCG or food industries.
• Proven expertise in driving e-commerce growth, with a track record of transforming online platforms and achieving significant sales milestones.
• Strong knowledge of e-commerce platforms, digital marketing, social media channels, and analytics tools (e.g., Google Analytics), with familiarity in Hong Kong and overseas regulatory requirements.
• Demonstrated ability to deliver seamless, compliant, and customer-centric e-commerce operations in a dynamic, regulated environment.
• Strong leadership skills, capable of driving innovation, resetting expectations, and leading digital transformation initiatives.
• Excellent communication, organization, and problem-solving skills, with a self-motivated, detail-oriented, and results-driven approach.
• Ability to multitask and work under pressure while meeting tight deadlines in a fast-paced environment.
• Fluent in spoken and written English, Cantonese, and Mandarin.
• Proficient in MS Word, Excel, PowerPoint, and Chinese word processing; familiarity with e-commerce and CRM systems.
• Professional certifications such as Certified E-Commerce Consultant (CEC) or similar are highly valued.
• Candidates with more experience may be considered for a Senior E-Commerce Manager role.

Interested parties, please send your CV / LinkedIn profile to Scarlett Chan at or apply directly.

Please note that only shortlisted applicants will be contacted.

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing, Sales, and Information Technology
• Industries: Retail, Internet Marketplace Platforms, and Software Development

Overview

(Hongkong SAR) Campus Recruiting - 2026 P&G Graduate Program- Brand Manager

Join to apply for the (Hongkong SAR) Campus Recruiting - 2026 P&G Graduate Program- Brand Manager role at Procter & Gamble.

Do you have a real passion for winning? Are you intrigued by the idea to build long-term business relationships with our customers? To develop and negotiate plans which create a win-win for our shoppers, our customers and our Company?

Do you have an ambitious spirit and a willingness to learn? If you are looking for a rewarding job which will allow you to grow personally and professionally, then come be a Key Account Manager at Procter & Gamble to strengthen your mastery!

As a Key Account Manager, you´ll directly take meaningful and impactful responsibilities as of day 1. You´ll be in charge of building a long-term partnership with your customers by continuously proposing solutions and plans that lead to sustainable business growth. To do so, you’ll develop a keen understanding of our product categories and markets.

• Be the point of Category and Channel expertise with our customers - serving as a trusted strategic business partner for our global/key business accounts to create superior customer values
• Accelerate growth by innovating new solutions to complex business challenges
• Collaborate with multi-functional teams and eventually lead and manage the organization to deliver the best results
• Own and plan the financial and in-store resources to provide superior retail execution with strong business acumen and sustainable financial efficiency

• Conduct customer-/category-centric data analysis to create business strategies that will lead to key channel growth
• Develop, sell, implement and evaluate business plans to meet or exceed company goals
• Manage and improve distribution, pricing, shelving, and merchandising to drive the best retail environment
• Develop sustainable working relationships with key customer contacts and drive superior joint value creations
• Collaborate with multi-functional teams (Marketing, Finance, Logistics, Operations, among others) to develop strategies and plans
• Manage financial/instore/company resources to implement designed channel x category strategies with strong efficiency mindset

• Responsibilities from Day 1 – You will start working on key brands from the beginning. Over time, as you expand your impact on the business, your responsibility and ownership of a brand will quickly grow.
• Holistic business understanding – You will work with multi-functional teams starting from Day 1 to continuously sharpen your commercial and business acumen
• Continuous coaching & mentorship – We are passionate about our work. We will make sure you receive both formal training and regular mentorship from your manager and others. We have holistic talent training & development system to ensure your growth and success in P&G.
• Dynamic and respectful work environment – We live our Purpose, Values, and Principles daily. We value every individual and encourage initiatives promoting agility and work/life balance.
• Competitive salary and benefits program – Competitive base salary & performance bonus, flexible cash benefit, private life & medical insurance for employees, PG stock, saving plans.

• Currently working towards completion of a bachelor’s or above degree in an accredited university in 2026 or graduates who have less than 3 years of work experience.
• Excellent visionary, strategic and courageous leadership skills.
• Demonstrate ability of creative/critical thinking and problem solving.
• Strong in communication and collaboration with others.
• Proficiency in written and spoken Cantonese and English
• Legally eligible to work in Hong Kong.

• Application opens from 22nd September to 3rd November. Please complete both the online application and assessment by 3rd November 23:59.
• Each applicant can only apply to at most TWO positions, please prioritize your 1st choice position and carefully consider which function and position you would like to apply to.
• Immigration sponsorship is not available for this position.
• IANG visa holders are welcome for application
• P&G is an equal opportunity employer; we value diversity at our company. We do not discriminate against individuals on the basis of race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, disability, HIV/AIDS status, or any other legally protected factor.

• Internship

• Full-time

• Other
• Industries
• Manufacturing

2 days ago Be among the first 25 applicants

Drive the end-to-end growth of our exclusive K-Beauty brands (WELLAGE, Ilso, Lilyeve, Dermafirm, Dermafix and many more) and premium brands (Malin & Goetz) across APAC retailers - from launching products in our key customer channels (Watsons / Mannings / Guardian / Sasa / Sephora etc.) to executing campaigns that deliver sales and growth. This is a hybrid role blending retail operations, brand marketing, and distributor-brand liaison work.

Markato is one of the fastest growing beauty and wellness distributors in the region connecting retailers with the world’s most exciting emerging brands. We specialize in Korean Beauty & Wellness, exclusively distributing multiple top-ranked K-beauty brands in Hong Kong, Singapore, and Malaysia, with immediate plans to launch in a few more markets in Asia. Backed by Lightspeed, we’re on a mission to become the go-to partner for the top health and wellness brands to launch and scale in Asia.

We are looking for a Key Account Manager / Brand Manager to lead the growth of our key accounts by building strong partnerships, unlocking new business opportunities, and driving impactful trade strategies. This role is at the forefront of boosting brand presence, maximizing sales performance and shaping a winning go-to-market execution across channels. The ideal candidate thrives at the intersection of brand building and growth, and gritty retail execution. This is a very hands on role where you will own everything from brand listing to ensuring marketing activities and campaigns get executed and deliver top line growth. The cateogories that we cover and are expanding into include: beauty, colour cosmetics, hair, health and personal care.

What You Will Do

• Take ownership of driving business outcomes and building long-term partnerships with key accounts and major retailers (e.g., Watsons, Mannings).
• Manage full-cycle product distribution, including launches, listings, compliance documentation, pricing, promotions, and SKU updates.
• Oversee sales performance, budgets, and profitability across assigned channels, producing regular forecasts and action plans to achieve targets.
• Plan and execute trade marketing and promotional campaigns (in-store displays, planograms, digital activations) with agencies and retailers, ensuring brand consistency and measurable sales impact.
• Ensure effective merchandising and in-store execution to maximize brand presence, product visibility, and sales opportunities.
• Monitor market trends, sales data, and competitor activity to recommend pricing, assortment, and promotional strategies.
• Lead negotiations and renewals of sales agreements, securing favorable terms that balance brand exposure and customer satisfaction.
• Coordinate with logistics to maintain optimal stock levels, trigger replenishment orders, resolve fulfillment delays, and prevent shortages or overstocks.
• Process purchase orders, validate invoices, manage promotions and price changes via retailer portals, and collaborate with finance on payment cycles.
• Conduct regular store visits to assess execution, identify growth opportunities, and ensure adherence to brand SOPs and promotional setups.
• Optimize operational processes to reduce lead times, increase efficiency, and enhance retailer and account performance.

Who You Are

• At least 2-4+ years in brand management, retail operations, or beauty distribution (or related fields)
• A hybrid thinker-executor: You’re comfortable brainstorming a campaign one hour and sorting PO/invoice details the next
• Detail-obsessed & process-driven: You don’t let small errors slip (e.g., wrong barcodes, promo deadlines)
• Experience working with the largest chain beauty and wellness retailers is a plus, but not required
• Good written and verbal communication skills in English + Chinese (Cantonese)
• Have a bias toward action, have the mentality that no task is too big or small if it drives impact, and will not mind some elements of work being repetitive in nature
• Able to work under pressure with minimum supervision

Why Join Markato?

• Shape the Future of K-Beauty and Wellness in APAC: Builds from the ground up in a high-growth distributor
• Operational Mastery: Develop rare expertise in cross-border beauty distribution
• Unparalleled Access: Work directly with top beauty brands and regional key retailers
• Founding Team Impact: Your work directly shapes our expansion
• Equity in Hyper-Growth: Own a piece of our success
• Fast, Fun Culture: Team lunches, endless snacks, and a squad as ambitious as you are

• Seniority level Mid-Senior level

• Employment type Full-time

• Job function Sales and Business Development
• Industries Internet Marketplace Platforms

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Hong Kong, Hong Kong SAR SGD42,000.00-SGD60,000.00 4 days ago

Hong Kong, Hong Kong SAR HK$240,000.00-HK$300,000.00 4 months ago

Eastern District, Hong Kong SAR 5 days ago

Kowloon City District, Hong Kong SAR 2 weeks ago

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Join to apply for the Senior Account Manager / Account Manager - Tobacco / FMCG role at VML

2 days ago Be among the first 25 applicants

Join to apply for the Senior Account Manager / Account Manager - Tobacco / FMCG role at VML

Get AI-powered advice on this job and more exclusive features.

Who We Are

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Who We Are

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

VML Hong Kong is a full-service activation agency based in K11 Atelier, Quarry Bay. Our diverse teams hail from all around the world, particularly from Hong Kong and across Asia Pacific. We deliver integrated thinking that moves people, through creativity fuelled by behavioural insights. Our clients range from global to regional and local, across a range of categories such as consumer electronics, FMCG, liquor and tobacco.

Who We're Looking For

We are looking for a Senior Account Manager (SAM) to work alongside the Account Director (AD) to manage accounts on a day-to-day basis, efficiently coordinating with all agency departments and responding to client requests.

Operating their team as an individual business unit, the SAM oversees creative development from initial client brief through to final production, while managing job cost reports and client invoices. The role includes mentoring Account Executives and Account Managers, providing guidance and supervision to ensure proper account administration, including WIPs and estimates.

The SAM must be capable of managing issues independently and should instil confidence in both the creative team and clients through their ability to handle challenges effectively.

Working with our client involves collaboration within an integrated team across the agency business, focusing on the development of brand and trade campaigns while managing both internal and external stakeholders.

Key responsibilities include managing pipeline forecasting and reporting, account planning, and ensuring the professional execution and timely delivery of client projects in full.

What You'll Need

• Relevant tertiary qualification
• 5+ years’ experience in advertising and communications in an agency environment, in-house marketing or equivalent
• Experience working on global or regional accounts preferred, esp. in tobacco or FMCG
• Experience working on brand identity and guidelines a big plus
• Effective in end-to-end project management for 360 campaigns, incl. writing creative briefs, planning project timelines, and managing all internal and external stakeholders involved, incl. managing 3rd party suppliers through to production and execution
• Knowledge & experience in managing artwork development, print and video pre to post production, incl. managing vendors to ensure OTIF delivery and updating clients periodically
• Experience and knowledge in physical production (esp. 2D print materials, POSM, retail furniture, packaging) strongly preferred
• Highly proficient in PowerPoint/ Keynote and experience delivering presentations in a proficient and confident manner.
• Experience and success establishing and maintaining effective working relationships with internal and external stakeholders including the creative team, the Client/s and third-party suppliers
• Less experience will be considered as Account Manager
  
  

• Leadership: you model behaviour that inspires others towards excellence and to upholding the shared vision of the team and organisation
• Commitment to excellence: professionalism and quality underpins all that you do. You demonstrate enthusiasm and pride in ensuring that all outputs reflect or exceed best practice (internal and external) and you strive to improve yourself and the organisation. You promote the exchange of information about successes and lessons and encourage your colleagues to do the same. You have the ability to see the ‘bigger picture’ and understand and contribute to longer term objectives, while still delivering day-to-day excellence
• Creative thinking: you are entrepreneurial, you regularly demonstrate initiative and innovation in your thoughts and actions and you recognise and maximise opportunities for the Client/s, the organisation and your team
• Inspiring relationships – the quality of your work and your interpersonal skills inspire confidence in all key stakeholders, internal and external. You actively foster respectful, productive and supportive working relationships within the organisation and with the Client/s
• Quality in communication: you speak and write English and Cantonese clearly and to a high professional standard (in addition, proficiency in spoken Mandarin strongly preferred). You are confident, articulate and respectful and interested in the views of others. You make appropriate contributions to team discussions and contribute to a positive team spirit.
  
  

• Seniority level Not Applicable

• Employment type Full-time

• Industries Software Development

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Get notified about new Senior Account Manager jobs in Hong Kong, Hong Kong SAR .

Hong Kong, Hong Kong SAR SGD42,000.00-SGD60,000.00 4 days ago

Kwun Tong District, Hong Kong SAR 6 months ago

Eastern District, Hong Kong SAR 5 days ago

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Overview

SALES & MARKETING DIRECTOR (70K-90K) - health supplement / FMCG / beauty cosmetic skin care product brand owner & retailer (Mongkok)

Join to apply for the SALES & MARKETING DIRECTOR (70K-90K) - health supplement / FMCG / beauty cosmetic skin care product brand owner & retailer (Mongkok) role at JPC Corporation

Hong Kong - Shenzhen - Guangzhou - Shanghai - Beijing

JPC Texson Ltd, established since 1990, is a Hong Kong and China licensed Employment Consulting firm, specializes in Headhunting and Recruiting Services for companies in Hong Kong and China. We have offices in Hong Kong, Shenzhen, Guangzhou, Shanghai and Beijing.

About the Company:

• The Company is a growing and expanding enterprise in the development, manufacturing, and distribution of natural health supplements and functional foods.
• With a strong commitment to quality, innovation, and holistic wellness, the Company offers a wide range of products tailored to different life stages and health needs.
• The Company is composed of an elite team of life science research experts, providing professional guidance and forward-thinking insights that drive product innovation and scientific credibility.

• Extensive product portfolio of natural supplements and functional foods
• Distribution across 50+ physical POS, key accounts, and eCommerce platforms
• Proprietary formulas backed by clinical research and patented ingredients
• Manufacturing plants located in the United States, Canada and Hong Kong
• Dedicated R&D centre based in Hong Kong
• Trusted brand with a reputation for science-backed, high-quality nutrition solutions

Sales & Marketing Director

• You will lead and manage all commercial aspects of its brand.
• This role is pivotal in driving revenue, profitability, and long-term brand growth across retail, key accounts, and digital channels.

• Fully manage the health supplement and health food brand business
• Oversee all sales, marketing, and business activities across retail, key accounts, and eCommerce
• Formulate and implement effective sales, marketing, and business development strategies to drive revenue and margin growth
• Lead and develop the Sales & Marketing team to achieve strategic business goals
• Monitor and manage overall P&L with strong financial acumen
• Drive both top-line revenue growth and bottom-line cost efficiency
• Ensure high service quality and customer satisfaction across all channels
• Collaborate with internal stakeholders to align and execute sales strategies
• Provide leadership across departments to foster a high-performing, cross-functional team culture
• Report directly to the Managing Director

• Degree in Business Administration, Marketing, Business Management, or related disciplines
• Minimum 5 years in a senior managerial role in sales, marketing, business related
• Experience in health food, FMCG, retail, cosmetics, or skincare industries is highly preferred
• Strong business acumen and strategic vision in consumer wellness or beauty sectors
• Proven experience in sales management and strategic planning
• Excellent leadership, interpersonal, and problem-solving skills
• Strong analytical and strategic mindset
• Presentable, mature, and proactive with strong communication skills
• Fluent in spoken and written English and Chinese

Please attach your CV with salary expectations to

JPC Recruiting Services was established in 1990. We provide free job hunting services to job seekers. To speed up our process, please do NOT send us download links. Personal data provided by job applicants will be used for recruitment purpose only. Your privacy is guaranteed. We will never give out, lease, or sell your personal information.

Join to apply for the Assistant Vice President, Project Manager, New Brand Development role at Shangri-La Group .

Shangri-La International Hotel Management Ltd.

Headquartered in Hong Kong, we have over 100 hotels and resorts under four brands nested in key cities and beautiful beachfront locations globally. We are expanding rapidly with a strong development pipeline throughout Asia, the Middle East, Europe and Africa. We are regarded as one of the world’s finest hotel ownership and management companies, dedicated to delight guests around the world with legendary service, refined from over 45 years of hospitality from the heart. We have an affinity with Asian travelers and we offer them a gateway to the rest of the world, positioning us as a leading brand in luxury hospitality.

As an enviable employer with industry leading levels of colleague engagement, our people are our priority. Our success is possible through the efforts and abilities of over 42,000 colleagues worldwide. We invest in learning and development, from welcoming new colleagues to best-in-class leadership development, identifying and nurturing potential throughout your career.

As a key member in the team, you will support the Vice President, New Brand Development in the execution of the strategic repositioning and launch of a new, globally competitive hospitality brand under the Shangri-La portfolio. You will assist in driving brand innovation, ensure seamless integration of the new brand concept into both existing and new properties, and deliver differentiated guest experiences. You will act as a key player in project management, from conceptualization to launch, working across multiple teams and stakeholders.

• Assist in the development and execution of the brand vision, positioning, and value proposition.
• Conduct competitive analysis, market research, and consumer insight studies to inform brand development initiatives.
• Collaborate with the Vice President to implement brand guidelines, tone of voice, and guest experience frameworks.
• Support the integration of the new brand into Shangri-La’s overarching brand portfolio and long-term strategy.

• Oversee day-to-day project management for the brand development process, ensuring timelines, budgets, and objectives are met.
• Coordinate with cross-functional teams (design, operations, marketing, and technology) to ensure alignment on project goals and deliverables.
• Track project milestones, deliverables, and budgets, providing regular updates to the Vice President and stakeholders.
• Ensure all tasks and activities are executed on time, maintaining brand consistency and quality.

• Collaborate with internal teams to design and refine unique guest experiences that align with the new brand's vision.
• Support operational teams in integrating brand concepts into new and existing hotel properties.
• Assist in identifying and securing partnerships or programming that reinforce the brand’s identity and enhance the guest experience.

• Work with marketing teams to support the growth of the brand in target markets, supporting branding, promotional, and activation strategies.
• Assist with the execution of pre-opening and rebranding initiatives, ensuring consistency in the guest experience and brand identity.
• Assist in financial modeling and return-on-investment (ROI) analysis for new brand initiatives and property developments.

• Provide regular updates on project progress to the Vice President, New Brand Development, and other senior stakeholders.
• Foster collaboration and alignment across internal teams, including Development, Operations, Marketing, and Design.
• Support the management of external relationships with agencies, consultants, and research firms to drive project outcomes.

• Bachelor’s degree in Marketing, Business, Hospitality Management, or a related field.
• Minimum of 5-7 years of experience in project management, brand development, or hospitality-related fields.
• Proven experience in assisting with brand development, repositioning, or hotel project management in a global or regional context.
• Strong understanding of brand strategy, consumer insights, and experience design.
• Experience working in China or Asia-Pacific markets is highly preferred.
• Exceptional project management skills with a keen eye for detail, timelines, and quality control.
• Ability to work collaboratively in a matrixed organization and cross-functional teams.
• Strong communication skills, both verbal and written, with the ability to engage and influence stakeholders.
• Comfortable working in both entrepreneurial and corporate environments.
• Ability to manage multiple projects simultaneously and thrive under pressure.

• Bonus incentive schemes
• Opportunities for career progression
• Comprehensive health and wellness programs
• A collaborative and supportive work environment that values work-life balance

Brand / Product General Manager (Commercial, Sales & Marketing) | FMCG, Nutrition, Supplement, Healthcare

The Company is a well-established, Hong Kong-based leader in the pharmaceutical / nutrition / supplement / healthcare sectors, renowned for its commitment to quality, innovation, and expertise. With a strong presence in regulated markets, the firm delivers high-quality products and services to a diverse customer base, including retail consumers, healthcare professionals, and institutional partners.

Amid rapid growth and evolving market dynamics, the company is seeking a strategic and highly sales-driven General Manager / Head of Sales & Marketing to lead its sales, branding, marketing, and product development initiatives in the Hong Kong market. This leadership role will be critical in driving a revenue turnaround, enhancing brand presence, and innovating product offerings across all sales channels, including key accounts, OTC, and retail, in a competitive and regulated landscape. Reporting directly to the CEO, you will lead a team of approximately 20 professionals, ensuring alignment with corporate goals, maximizing market penetration, and fostering innovation in a fast-paced, performance-oriented environment.

Responsibilities

• Develop and execute a high-impact sales and marketing strategy, prioritizing aggressive revenue growth, brand enhancement, and customer engagement across all sales channels (key accounts, OTC, retail, e-commerce, and institutional) in the Hong Kong market to achieve a significant revenue turnaround.
• Oversee daily operations of sales, marketing, and product development teams, driving ambitious sales targets, executing high-impact campaigns, and launching OTC and nutritional supplements that deliver exceptional customer experiences and market share growth.
• Lead branding initiatives to strengthen the companys market position, ensuring consistent messaging and alignment with the companys focus on nutrition and wellness solutions.
• Drive product development efforts, collaborating with R&D and supply chain teams to innovate and launch market-driven OTC, dietary supplements, and functional nutrition products that meet consumer needs and regulatory standards to boost sales performance.
• Establish and maintain policies, governance, and documentation to ensure compliance with Hong Kong regulations, data protection standards, and industry best practices for OTC and nutritional products.
• Collaborate cross-functionally with the CEO, finance, operations, and e-commerce teams to assess market needs and implement innovative, cost-effective solutions that drive revenue and support business objectives.
• Stay abreast of market trends, consumer behavior, and regulatory updates in the nutrition and supplements sector to maintain a competitive edge in sales, marketing, and product strategies.
• Lead and mentor a team of approximately 20 professionals across sales, marketing, and product development, fostering a high-performance, results-driven culture, setting aggressive goals, and ensuring exceptional standards of execution.
• Act as the lead point of contact for sales and marketing matters during audits, compliance reviews, and regulatory interactions, particularly for OTC and health supplement products.
• Participate in ad-hoc assignments to support the company's broader business objectives, including omnichannel strategies, key account management, and market expansion initiatives.

Qualifications

• Bachelor's degree in Business Administration, Marketing, Sales, or a related discipline; Master's degree strongly preferred.
• 12+ years of experience in sales and marketing roles, with at least 5 years at a managerial level, preferably within nutrition, supplements, OTC, retail, or FMCG industries.
• Proven expertise in driving sales growth and revenue turnarounds, with a track record of achieving significant revenue and market share milestones in the Hong Kong market, particularly in key accounts and OTC channels.
• Strong knowledge of sales channels (key accounts, OTC, retail, e-commerce), digital marketing, branding strategies, product development processes for nutritional supplements, and regulatory requirements in Hong Kong.
• Demonstrated ability to deliver compliant, customer-centric, and sales-driven operations in a dynamic, regulated environment.
• Strategic and relentless leadership style, with a proven ability to drive revenue growth, reset expectations, and lead cross-functional teams to exceed ambitious sales targets.
• Proven experience managing high-stakes sales, marketing, and product development projects, stakeholder communications, and cross-functional collaboration, with direct reporting to C-level executives.
• Exceptional leadership, communication, and problem-solving skills with a hands-on, collaborative, yet fiercely results-driven approach.
• Strong analytical skills, detail-oriented, and able to multitask while meeting tight deadlines in a high-pressure, sales-focused environment.
• Proficiency in spoken and written English and Chinese; strong computer skills, including familiarity with CRM, ERP, and marketing analytics tools.

Apply / Refer a Friend

Interested parties, please send your CV / LinkedIn profile to Scarlett Chan at or apply directly.

Please note that only shortlisted applicants will be contacted.

• Director

• Full-time

• Sales, Business Development, and Management

• Retail, Retail Health and Personal Care Products, and Pharmaceutical Manufacturing