790 Marketing jobs in Hong Kong

Join to apply for the Growth Manager role at Bank of China (Hong Kong) .

Responsibilities include:

1. Find innovative ways to optimize and scale the growth of payment business.
2. Manage promotional campaigns and create systems to evaluate and improve performance.
3. Study market and competitive landscape and identify new initiatives to grow the business.
4. Collaborate with internal teams to facilitate growth strategy.
5. Work closely with the Tech and Product team to solve problems at the ground level using technology.

Desired Qualifications:

• 3+ years of work experience in Marketing, Operations, Business Development, or related fields.
• Analytical mindset and natural problem-solving skills.
• Interest in understanding consumer behavior and mindset.
• Understanding and appreciation of technology, viewing problems through a technological lens.
• Strong communication skills and a good team player.
• Curiosity about metrics, execution processes, and attention to detail.

• Executive

• Full-time

• Business Development

• Marketing Services

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• Develop and execute a comprehensive digital marketing strategy aligned with HQ digital team to achieve brand goals and business objectives.
• Identify growth opportunities across digital channels including e-commerce, social media, SEO/SEM, CRM, and influencer marketing.

E-commerce Management

• Oversee the brand’s e-commerce platforms (own site and marketplaces), ensuring optimal user experience, conversion rates, and sales performance.
• Collaborate with product, sales and logistic teams to ensure seamless online operations.

Performance Marketing

• Plan and manage paid media campaigns (Google Ads, Meta, YouTube, etc.) to drive traffic, engagement, and ROI.
• Analyze campaign performance and optimize based on data insights.
• Provide regular reports and actionable insights to management.

Social Media & Content

• Lead the content strategy for social platforms (IG, FB etc.), ensuring brand consistency and engagement.

Brand Communications

• Develop and implement a comprehensive communications strategy to strengthen brand awareness and reputation.
• Craft compelling brand narratives and messaging across all channels (PR, digital, retail, packaging, etc.).
• Ensure consistency in tone of voice and brand identity across all touchpoints.

Manage press releases, media kits, and PR campaigns to cultivate KOLs and KOCs and create WOM.

Team & Agency Management

• Manage and mentor a small digital team and coordinate with external partners/agencies.

REQUIREMENTS

• Degree holder in Business, Marketing or related disciplines
• 7 years of marketing / Ecommerce experience; the candidate has 2 years of managing experience are more preferred
• Good understanding and hands-on experience on Tableau and magento would be more preferred, ability to balance between data needs and business requirement for actions.
• Proven analytical and influencing skills, with ability to articulate objectives, strategies and tactics to achieve result
• Consumer-centric mindset, ability to turn data into actionable insights
• Fluent in both spoken and written English and Chinese is required
• Proactive, well organized, positive, energetic and team-oriented

We offer opportunities for development in addition to a competitive remuneration and benefit package to the right candidate.

To know more, please visit:

Personal data provided by job applicants will be used strictly for recruitment purpose only.

• Seniority level Mid-Senior level

• Employment type Full-time

• Job function Marketing and General Business
• Industries Personal Care Product Manufacturing

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Central & Western District, Hong Kong SAR 3 days ago

Wan Chai District, Hong Kong SAR 2 weeks ago

Southern District, Hong Kong SAR 4 days ago

Eastern District, Hong Kong SAR 5 days ago

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Social Media and Content Marketing Manager

My client is a fast-growing online marketplace and they are hiring a Social Media and Content Marketing Manager to join their team in Hong Kong.

In this role, you will lead the content and digital engagement efforts of Hong Kong market, crafting compelling stories and campaigns to drive growth.

Overview

My client is a fast-growing online marketplace and they are hiring a Social Media and Content Marketing Manager to join their team in Hong Kong. In this role, you will lead the content and digital engagement efforts of the Hong Kong market, crafting compelling stories and campaigns to drive growth.

Key Responsibilities

• Lead content creation across web, social, and email. Develop compelling content strategies tailored to platforms and audiences, aligning with business objectives and local market trends.
• Turn complex ideas into clear, engaging stories, impactful narratives that resonate with target audiences and drive engagement.
• Manage the company's presence across social media channels. Oversee brand voice and messaging across platforms, ensuring consistency while fostering meaningful interactions with followers and communities.
• Drive campaigns to boost awareness and conversions. Plan and execute digital marketing campaigns that increase brand visibility, generate leads, and convert prospects into customers.
• Collaborate with internal functions like sales, product, and acquisition. Work cross-functionally to align messaging, share insights, and support business goals through coordinated marketing efforts.
• Lead and coach a small team to drive performance. Provide guidance, mentorship, and feedback to team members, fostering growth and ensuring delivery of high-impact results.

Job Requirement

• Degree holder in Business Administration, Marketing or a relevant discipline.
• A minimal 8 years of relevant experience in digital marketing, SEO, social media gained from e-commerce business.
• Deep knowledge of consumer behavior in the Hong Kong market.
• Strong storytelling across formats, plus SEO and analytics skills.
• Proven leadership experience and prior team management experience is required.
• Entrepreneurial, innovative and flexible mindset.
• Strong interpersonal and stakeholders management skills.
• Fluency in English and Cantonese is a must.

• Mid-Senior level

• Full-time

• Marketing, Advertising, and Business Development

• Online and Mail Order Retail, Internet Marketplace Platforms, and Consumer Services

Overview

The Marketing Manager is responsible for leading and overseeing all aspects of the marketing campaigns of the assigned movie titles and franchises, from formulating the overall strategies to execution to achieve the marketing and business goals. The Marketing Manager will be supported by other marketing and publicity members of the Integrated Marketing team and needs to work closely with internal and external stakeholders. Candidates with more experience may be considered for Senior Marketing Manager.

• Leads and oversees the marketing campaigns for assigned theatrical movie releases, Disney+ streaming content and studio franchise marketing campaigns
• Develops marketing strategies and detailed plans for the above and follow through in the execution in all marketing aspects, including creative, localization, media buy, publicity, tie-in promotions, synergy and events
• Supervises and liaises with agencies and vendors on media buy, creative, production, PR, events, digital marketing to execute the marketing plans with the support of other members of the team
• Liaises with regional/ Burbank’s on marketing, PR and tie-in promotion issues
• Drives, manages and supervises tie-in promotions (including pitching, negotiation and project management)
• Drives, manages and supervises synergy promotions with different business units including Parks & Resorts, Consumer Products, publishing, digital platforms and corporate communications
• Manages other ad hoc projects or franchise marketing activities as assigned

• Degree holders in the field of marketing, business, communications or related disciplines
• Minimum 8-10 years of working experience preferably in marketing, event management, advertising, media, publicity or communication (candidates with more experience may be considered for Senior Marketing Manager)
• Excellent spoken and written Chinese and English
• Able to work independently and under pressure, creative, open-minded, responsible, mature, diligent, well-organized and a good team player

• Mid-Senior level

• Full-time

• Marketing and Sales

• Entertainment Providers

Overview

About Boutir: Boutir is on a mission to redefine the retail experience for SME merchants by seamlessly bridging the online and offline shopping worlds. Our all-in-one, AI-driven platform helps retailers manage operations from launching an online store and managing inventory to integrating multi-channel orders.

Boutir fosters a team-centric environment that emphasizes cross-functional collaboration, solving complex challenges, and driving impact in the future of commerce. If you’re curious and ambitious, Boutir is a place to grow, lead, and shape the next era of online shopping—together.

• Lead Funnel Ownership: Design, launch, and scale lead-generation campaigns across high-impact channels (paid social, SEM/SEO, email nurturing, webinar series, content syndication, events). Focus on optimizing cost-per-lead (CPL) and lead quality aligned with SMB e-commerce buyer personas.
• Go-to-Market (GTM) Execution: Collaborate with Product, Sales, and Content teams to roll out new feature/campaign initiatives. Embedding high-relevance lead-capture touchpoints (e.g., gated whitepapers, demo sign-ups, exclusive toolkits) for SMB merchants to drive conversion from awareness to lead.
• Brand & Community Positioning: Shape Boutir’s brand in the SMB e-commerce space through thought leadership content, PR outreach, case studies, partnerships, and events to strengthen credibility among target merchants.
• Audience-Centric Content Development: Create high-converting lead magnets (e.g., SMB case studies, how-to webinars, e-commerce growth checklists, optimized landing pages) addressing SMB decision-makers in Hong Kong, Singapore, and Malaysia.
• Lead Qualification & Campaign Optimization: Manage paid campaigns with a focus on lead quality, CPL reduction, and pipeline contribution. Define MQL-to-SQL criteria and design targeted nurture campaigns to shorten conversion cycles in partnership with Sales.
• Lead Funnel Analytics & Insights: Own KPIs such as total leads, MQLs/SQLs, CPL, lead-to-opportunity rate, and channel attribution. Use HubSpot and Google Analytics to track performance and provide data-driven insights to leadership for refining acquisition strategies.

• 5-7 years of lead acquisition and demand generation experience in B2B growth-stage roles, with a track record of scaling SMB-focused lead funnels.
• Experience optimizing lead-gen channels: paid social (LinkedIn, Meta), SEM/SEO, email automation, webinars, and content syndication.
• Strong analytical skills with proficiency in marketing automation and analytics tools (HubSpot, Google Analytics, Google Ad Manager, Meta Business Suite).
• Ability to create compelling, lead-driving content (e.g., speeches/webinar scripts, gated whitepapers, nurture emails) addressing SMB decision-makers.
• Basic creative literacy to collaborate with designers or create assets independently.
• Start-up experience; thrives in a fast-paced environment with limited resources.
• Familiarity with the Hong Kong, Singapore, and Malaysia markets preferred.
• Must speak, read, and write Cantonese, Mandarin, and English.

The role is hybrid and we are looking for candidates in the Hong Kong area.

We are an equal employment opportunity employer and value diversity. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, age, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

Content Marketing Associate (UGC Focused)

CASETiFY is seeking a driven UGC Marketing Associate to coordinate and scale our global UGC program, with a primary focus on Western English-speaking markets. This role oversees the recruitment, booking, and management of UGC creators to deliver high-quality video content to the Ads and Brand Marketing teams. The position reports to the Brand Marketing Department and works closely with the Growth Marketing and Influencer teams to deliver performance-oriented UGC campaigns that strengthen CASETiFY’s brand impact and support business growth.

• Recruit, book, and manage UGC creators across English-speaking markets who align with CASETiFY’s brand and creative standards
• Coordinate campaign briefs, deadlines, and deliverables for an extensive roster of creators
• Act as the key liaison between creators and the Growth team, overseeing contracts, product fulfillment, payments, and content delivery
• Manage the end-to-end workflow of UGC projects, from creator onboarding to content approval and publishing
• Review and organize creator submissions to ensure brand alignment, quality, and compliance
• Deliver UGC content libraries to the Brand Marketing and Ads teams for testing and scaling
• Track performance of UGC content across channels, compile insights, and recommend optimizations based on engagement, conversions, and other KPIs
• Help design scalable workflows and processes to grow the UGC program efficiently
• Maintain organized records of creator relationships, content assets, and campaign results

• 1+ year of experience in social media, influencer/UGC management, brand or growth marketing, or related areas – fresh graduates with internship experience will be considered
• Bachelor’s Degree in Marketing, Communications, Media Studies, or a related field preferred
• Strong familiarity with TikTok, Instagram, YouTube Shorts, and other short-form content platforms
• Highly organized with strong attention to detail and accountability in managing workflows
• Interest in social media/performance marketing and scalability with a growth-oriented mindset
• Ability to thrive in a deadline-driven, fast-paced environment with keen attention to detail
• Excellent English communication skills (written, verbal, and interpersonal)

• Entry level

• Full-time

• Marketing and Sales

• Retail

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Overview

As a Content Marketing Specialist, you’ll support our Digital Marketing Manager to create impactful B2B marketing content and execute campaigns across diverse channels and formats. Your words and copies will resonate with our audience, driving quality leads and enhancing our brand presence.

• Implement in-house digital content marketing strategies
• Research trending topics and statistics for content ideation
• Create B2B content for eNewsletter, blogs, case studies, social media, video scripts and marketing materials
• Manage social media (LinkedIn, Facebook, IG), eDM and CRM platforms
• Execute marketing campaigns and analyze reports for improvements
• Handle ad hoc projects as needed

• At least 2-3 years of experience in Communications, Content Creation, Digital Marketing or relevant experience
• Degree or above in Communications, PR, Journalism and Marketing or related discipline
• Exceptional copywriting and content creation skills for developing marketing materials and videos
• Strong marketing sense and time management skills to manage multiple tasks
• Self-motivated, detail-oriented, and well-organized
• Fast learner and good team player in a dynamic work environment
• Passion for digital marketing technology, with working knowledge of software (e.g. ChatGPT, MS Office) and graphic design preferred
• Short notice period is preferred

• Entry level

• Full-time

• Advertising, Marketing, and Marketing

• Technology, Information and Media

Overview

Senior Specialist, B2B Content Marketing (Bangkok Based, relocation provided)

Role based in Bangkok, Thailand. This opportunity is open to candidates worldwide with a generous relocation package to Bangkok.

• Content Development and Management: Create, distribute and manage useful and engaging content to attract, engage and retain our B2B partners.
• Website Management: Manage and maintain PartnerHub and RocketTravel, our partner websites, collaborating with brand, vendors, and business units to create, update and manage web content.
• Project and Stakeholder Management: Lead and coordinate cross-functional projects, ensuring clear communication and alignment among all stakeholders.
• Performance Analysis: Track, measure, and report on content performance across channels, using insights to refine and optimize our content strategy.
• Competitive Research: Conduct market and competitor analysis to identify opportunities for content improvement and innovation.
• Social Media Management: Collaborate with PR to publish B2B-focused content on our social platforms and analyze performance to maximize reach and engagement.
• Vendor Management: Onboard and manage external vendors as required.

• A minimum of 3 years in copywriting, content marketing, or related roles, preferably in the tech or travel industry. B2B marketing experience is a strong plus.
• Exceptional writing and editing skills with demonstrated ability to write high-quality, effective content in different formats.
• Experience with content management systems, SEO, and website analytics tools (Google Analytics). Experience with CRM tools (Salesforce, Hubspot, etc.) is a plus.
• Experience working with design teams to produce visually engaging content.
• Solid understanding of digital marketing and UX best practices.
• Excellent project management, time management and multitasking abilities.
• Strong communication skills and a confident, persuasive writing style (please be prepared to share your own writing samples).
• Familiarity with the tech and travel industries, with experience in the online travel agency sector being a plus.

At Agoda, you will play a pivotal role in shaping our communication strategies and driving growth within the B2B marketing division. If you are an innovative thinker passionate about travel technology and have the skills to elevate our brand narrative, we invite you to apply and be part of our dynamic team.

We pride ourselves on being a company represented by people of all different backgrounds and orientations. We prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and innovation. Employment at Agoda is based solely on a person’s merit and qualifications. We are committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics.

We will keep your application on file so that we can consider you for future vacancies and you can always ask to have your details removed from the file. For more details please read our privacy policy.

Disclaimer: We do not accept any terms or conditions, nor do we recognize any agency’s representation of a candidate, from unsolicited third-party or agency submissions. If we receive unsolicited or speculative CVs, we reserve the right to contact and hire the candidate directly without any obligation to pay a recruitment fee.

Overview

We are looking for a Marketing Specialist with a growth mindset, exceptional attention to detail, and experience in planning and executing campaigns end-to-end. This is a hands-on role driving lead generation, brand growth, and campaign performance for Crimson Rise and Boarding/Day School Admissions (BDSA).

• Own and execute high-impact, multi-channel campaigns that drive measurable growth in leads, conversions, and brand reach.
• Keep our campaign schedule tight, organised, and on track — from concept to launch to performance review.
• Spot and launch new marketing initiatives that move the needle for growth and product visibility.
• Collaborate with design, content, sales, and local markets to create campaigns that are on brand, on time, and highly impactful.
• Track and analyze results to double down on what works and quickly refine what doesn’t.

• Campaign Strategy & Execution (40%): Lead the strategic planning and execution of multi-channel campaigns (digital, content, events, partnerships) to meet leads and conversions targets; ensure campaigns align with brand, product, and market objectives; continuously optimise based on data to maximise impact.
• Project Management & Collaboration with Markets (25%): Manage timelines, deliverables, and stakeholders across multiple projects; coordinate with international teams to localise campaigns and ensure smooth execution.
• Data Tracking & Analysis (20%): Monitor campaign performance against KPIs, analyse results, and make data-driven recommendations; maintain accurate tracking in CRM and reporting tools for full visibility of impact.
• Asset Creation & New Initiatives (15%): Support development and rollout of new marketing initiatives and test campaigns; produce or coordinate assets such as ebooks, landing pages, webinars, and ad creatives.

• 2–4 years’ experience in marketing, ideally in education or a related industry.
• Proven track record in campaign planning and execution with strong results in growth or lead generation.
• Exceptional attention to detail — quality control is second nature.
• Strong project management skills, able to manage multiple campaigns and deadlines.
• Data-driven mindset with ability to interpret results and apply learnings quickly.
• Excellent communication skills, both written and verbal.
• Collaborative approach — thrives in a fast-moving, cross-functional environment.
• Ambitious and eager to grow, with the ability to learn fast and adapt to changing priorities.

• Experience working in a global, multi-market environment.
• Knowledge of marketing tools such as Salesforce, Marketo, Google Analytics, and social ad platforms.
• Understanding of the education sector and student recruitment marketing.

• Be part of a team that’s shaping the future of education.
• Fast-paced, high-growth environment with room to grow your career.
• Work alongside ambitious teammates who love what they do.
• Flexible working environment with the option to work from multiple locations or remotely (role dependent).
• $1,000 training budget per year to upskill.
• Access to support such as on-staff psychologist and ongoing professional development events.