376 Marketing Director jobs in Hong Kong

Marketing Director

Matrixport Official

Posted 19 days ago

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Job Description

Overview

Established in 2019, Matrixport is the world's leading hub for all-in-one crypto financial services. We are committed to building an entry-grade ecosystem for the crypto space, by providing every user with a personalized super account that integrates products and services of crypto assets trading, investment, loan, custody, RWA, research and more. Through our diverse products and services, we empower users to achieve sustainable earnings from their crypto investments.

Matrixport holds licenses such as the Hong Kong Trust or Company Service Provider (TCSP) & Money Lender License, an Appointed Representative (AR) in the UK. We are also registered as a Money Services Business (MSB) in the US and a member of Switzerland’s FINMA SRO-VFQ, ensuring our services meet the highest global standards and providing users with secure and compliant crypto financial solutions.

As Matrixport continually reshapes the business landscape of crypto assets appreciation at the core, we continuously introduce our offers, and keep integrating the crypto sectors to create a closed-loop ecosystem for crypto services, making it easy for everyone to access the crypto space and enjoy potential earnings of cryptocurrency.

Why join us

At Matrixport, we tackle complex problems as a team. We encourage openness and promote transparency, respect, and inclusivity. Every team member is valued and has a voice that can be heard. We are always in the search for intellectually curious and entrepreneurial individuals who are keen on making an impact in the crypto ecosystem, and in building a better product for the next one billion users.

Job Responsibilities
  • Content & Brand : Create high-impact content (press, blogs, social) and drive consistent brand messaging across global channels.
  • PR & Media : Build trusted relationships with tier-1 media, KOLs, and industry stakeholders. Shape stories that cut across TradFi and DeFi.
  • Social Media & Thought Leadership : Lead corporate X and other channels, driving meaningful growth, engagement, and thought leadership.
  • Events & Campaigns : Execute campaigns around flagship events and build our presence at major industry moments.
  • Strategy & Insights : Conduct market research on CeFi, DeFi. Identify opportunities at the convergence of TradFi and crypto.
  • 5+ years in marketing, with at least 3 years in digital assets, fintech, or financial services.
  • Deep knowledge of blockchain, DeFi and institutional finance.
  • Must be bilingual in English and Mandarin .
  • Proven track record growing corporate X/social channels.
  • Curiosity and hands-on experience in DeFi (preferably as an active user).
  • Skilled in AI-powered productivity tools ; proactively integrates AI into daily work.
  • Demonstrated success leading teams, crafting brand strategy, and delivering results in high-pressure environments.

By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Policy.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Advertising

Industries

Financial Services, Banking, and Investment Banking

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Marketing Director

Hong Kong, Hong Kong Matrixport Official

Posted 17 days ago

Job Viewed

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Job Description

Overview

Established in 2019, Matrixport is the world's leading hub for all-in-one crypto financial services. We are committed to building an entry-grade ecosystem for the crypto space, by providing every user with a personalized super account that integrates products and services of crypto assets trading, investment, loan, custody, RWA, research and more. Through our diverse products and services, we empower users to achieve sustainable earnings from their crypto investments.

Matrixport holds licenses such as the Hong Kong Trust or Company Service Provider (TCSP) & Money Lender License, an Appointed Representative (AR) in the UK. We are also registered as a Money Services Business (MSB) in the US and a member of Switzerland’s FINMA SRO-VFQ, ensuring our services meet the highest global standards and providing users with secure and compliant crypto financial solutions.

As Matrixport continually reshapes the business landscape of crypto assets appreciation at the core, we continuously introduce our offers, and keep integrating the crypto sectors to create a closed-loop ecosystem for crypto services, making it easy for everyone to access the crypto space and enjoy potential earnings of cryptocurrency.

Why join us

At Matrixport, we tackle complex problems as a team. We encourage openness and promote transparency, respect, and inclusivity. Every team member is valued and has a voice that can be heard. We are always in the search for intellectually curious and entrepreneurial individuals who are keen on making an impact in the crypto ecosystem, and in building a better product for the next one billion users.

Job Responsibilities
  • Content & Brand : Create high-impact content (press, blogs, social) and drive consistent brand messaging across global channels.
  • PR & Media : Build trusted relationships with tier-1 media, KOLs, and industry stakeholders. Shape stories that cut across TradFi and DeFi.
  • Social Media & Thought Leadership : Lead corporate X and other channels, driving meaningful growth, engagement, and thought leadership.
  • Events & Campaigns : Execute campaigns around flagship events and build our presence at major industry moments.
  • Strategy & Insights : Conduct market research on CeFi, DeFi. Identify opportunities at the convergence of TradFi and crypto.
  • 5+ years in marketing, with at least 3 years in digital assets, fintech, or financial services.
  • Deep knowledge of blockchain, DeFi and institutional finance.
  • Must be bilingual in English and Mandarin .
  • Proven track record growing corporate X/social channels.
  • Curiosity and hands-on experience in DeFi (preferably as an active user).
  • Skilled in AI-powered productivity tools ; proactively integrates AI into daily work.
  • Demonstrated success leading teams, crafting brand strategy, and delivering results in high-pressure environments.

By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Policy.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Advertising

Industries

Financial Services, Banking, and Investment Banking

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This advertiser has chosen not to accept applicants from your region.

Marketing Director, APAC

TEAM LEWIS

Posted 8 days ago

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Job Description

About Us

We are a global marketing agency that has gone from start-up to multi-national in little over two decades. Our success is due to a combination of factors. Talented people delivering award-winning campaigns. Expanding client relationships into new markets or services. Making strategic acquisitions. TEAM LEWIS has won many prestigious awards, including Cannes Lions, PRovoke Media, ICCO, European Excellence, PRCA Digital, Digital Impact, Global Digital Excellence.

At the heart of the business is TEAM LEWIS Foundation. In January 2021, there was a need to respond to the challenges the COVID pandemic brought to communities and charitable organisations. TEAM LEWIS launched our local causes scheme, allowing every member of TEAM LEWIS to nominate a local cause to receive a cash donation and, where applicable, a donation in kind of expertise, time, and resources. In the past year TEAM LEWIS has donated almost $2million to 445 causes around the world.

Purpose of the role

The Marketing Director, APAC leads on all major marketing activities in the APAC region and provides support to global campaigns. This includes branding, positioning, corporate messaging and external communications, working closely with the senior leadership to advise on, lead and measure marketing campaigns that help drive awareness and leads for the agency. The Marketing Director, APAC must deliver both short- and long-term marketing campaigns to achieve commercial goals.

Key Responsibilities And Tasks Strategy & planning
  • Work alongside the regional leadership team to develop the agency’s brand messaging and positioning in the industry
  • Conduct and use regular competitive analysis to maintain a unique service proposition in the marketplace
  • Identify and develop themes, coordinating with global teams, suitable regional campaigns and build out activity within them
  • Support and execute the activity associated with launching, internally and externally, any new market/product/service/acquisition, including branding, communications and collateral
  • Manage and monitor budgets for regional activity. Ensure investments are made to gain the best possible ROI from activity, including seeking alternative suppliers, negotiating costs, and reviewing marketing spend requests from local offices
Branding & awareness
  • Coordinate with global teams on style guides and templates for use in all applications across the region, policing and enforcing brand as necessary
  • Identify and lead on PR opportunities for the region, liaising with stakeholders to draft corporate announcements, manage distribution of releases and respond to commentary / byline opportunities
  • Support the creation and submission of industry-leading award entries and case studies. Liaise with local account leads and designers to ensure high-quality content and production
  • Work with regional leadership to provide guidance and approval of brand-related assets for use internally or externally e.g. website content, corporate photography, online and social media imagery and content, emailers and direct mailers, brochures and advertising, event assets, office signage/décor, branded merchandise
  • Lead the social media marketing strategy for the region ensuring the agency is well-represented and key announcements / cultural moments are shared
  • Oversee SEO and SEM for the region, working with technical experts and global teams to improve visibility and searchability
  • Maintain ownership of the website for the region
Content
  • Develop and implement a regional content strategy, coordinating with global to ensure regular and high-quality content is produced and available to support sales and brand awareness. Manage the creation, design, and distribution of key regional content including: sales materials, thought leadership, and awareness content
  • Sales: Brochures, case studies, presentations
  • Thought-leadership: White papers, eBooks, infographics, research reports
  • Awareness: Videos, animations, newsletters
  • Specialty content (e.g., recruitment, tip sheets, market guides, etc.)
Lead nurturing
  • Plan and execute lead nurturing and generation strategies, including nurture campaigns for existing clients, prospects and creating awareness with new contacts. This includes a mix of activities such as website performance, SEO, content marketing, email and direct marketing, event marketing, sponsorships and partnerships
Team management and development
  • Lead and manage the APAC marketing team, including coaching, supervision and assessment of team members
  • Set team objectives on a monthly, quarterly and annual basis
  • Manage and motivate direct reports, supporting career development and addressing performance issues
  • Collaborate with HR to reward, retain and develop the team
Reporting and analysis
  • Monitor campaign performance data and deliver marketing reports to regional leadership and global marketing
  • Analyse results and data to make campaign and investment recommendations
  • Produce monthly board reports and maintain an accurate APAC marketing dashboard
Systems and administration
  • Evaluate, recommend and implement major marketing tools (e.g., stock photography libraries, social media management, content management systems, email marketing)
  • Train junior team members on tools and channels
  • Update and maintain documents on regional servers and spaces used by the team
  • Lead team meetings and drive actions to keep projects on track
  • Develop and implement new processes as needed
General
  • Support the regional leadership team on relevant projects and initiatives
  • Be a cultural ambassador for the team and agency; promote initiatives internally and externally and showcase activities
  • Attend agency and industry events as appropriate to represent the agency
  • Seek ways to increase knowledge for self-improvement and to improve team performance
  • Propose new processes and tools to improve efficiency and performance
  • Regular travel to LEWIS offices across the network
About You
  • Background in B2B marketing with strategic, analytical and evaluation skills
  • Ability to create plans, manage budgets and report on results
  • Team player with strong relationship-building and influencing skills
  • Excellent written and verbal communication
  • Results-driven with a can-do attitude
  • Calm under pressure and able to meet tight deadlines
  • Qualified in Marketing and/or Communications (relevant degree or professional membership)

This job description is not intended to be an exhaustive list of responsibilities. Other responsibilities may be added from time to time.

LEWIS is an Equal Opportunity Employer. We are committed to an inclusive workplace that supports and celebrates diversity. We continue to invest in efforts to ensure LEWIS is a place where everyone can thrive.

Company and role details
  • Seniority level: Director
  • Employment type: Full-time
  • Job function: Marketing and Sales
  • Industries: Marketing Services

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Marketing Director (Game)

PERSOL APAC

Posted 10 days ago

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Job Description

Overview

We are looking for a strategic, results-oriented marketing leader to drive and implement comprehensive initiatives including online and offline marketing strategy, sales distribution, digital innovation, public relations, creative design, ongoing performance optimization and leading the team. Proven experience in marketing consumer games is necessary.

Position: Marketing Director

Work Location: TST, HK

Key Responsibilities
  • Design and execute a strategic marketing roadmap that aligns with annual goals and long-term business objectives.
  • Lead mid- to long-term marketing planning, collaborating with cross-functional teams to ensure cohesive strategies.
  • Streamline marketing operations and workflows, optimizing internal and external processes to support agile decision-making and continuous improvement.
  • Drive digital strategy and innovation, identifying trends and technologies that keep our marketing approach ahead of the curve in a fast-evolving industry.
  • Establish and grow key partnerships with media, platforms, influencers, and regional stakeholders.
  • Support and mentor the team members.
Skills & Experience
  • Bachelor’s degree is preferred.
  • Over 10 years of experience including leadership experience in a sizable game company.
  • Self-motivated. Strong project management. Excellent communication.
  • Fluent or Native level in English.
  • Mandarin, Japanese, or a Southeast Asian language is a plus, but not mandatory.
How to Apply

To apply for this position, please simply click on the “APPLY” button or send your full resume to ( ) word format indicating the job title. If you are not contacted by our consultants within 2 weeks, please consider

Job Details
  • Seniority level: Director
  • Employment type: Full-time
  • Job function: Marketing and Sales
  • Industries: Computer Games and Entertainment Providers

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Sales Marketing Director

IMR Technology Co., LTD.

Posted 10 days ago

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Job Description

Responsibilities

  • According to the company's business development needs, identify business opportunities, formulate sales targets and market strategies, conduct market development and expansion to achieve business and sales goals.
  • Responsible for the development and management of sales channels. Including but not limited to exhibitions, social platforms, new media, industry associations, etc.
  • Responsible for company publicity and market brand promotion, combined with online and offline methods to build the company's brand influence and enhance attention.
  • Conduct customer management, maintain key customers and important partnerships, and establish good business contacts. Supervise the implementation of sales activities, timely insight into customer needs, feedback sales data and market conditions.
  • Responsible for the daily management of department, providing training, guidance, assessment to the team members, establishing an efficient sales and marketing team.
  • Complete other affairs assigned by superiors, cooperate with other departments, coordinate resources, and support the smooth progress of sales activities.
Qualifications
  1. Bachelor’s degree or above, major in engineering/marketing is preferred; English can be used as a working language.
  2. At least 10 years of brand promotion, product sales work experience, 5 years of team management experience.
  3. Injection Moulding industry marketing and sales related work experience, familiar with the IMD (In-Mould-Decoration) technology such as IMR and IML.
  4. Have a keen sense of the market, can effectively grasp the market trends and market direction; Have the enterprise senior customer resources, with excellent coordination, communication, public relations skills.
  5. Able to independently plan the team structure and manage the team to achieve the set goals.
  6. With a high sense of responsibility and ability to work under pressure, able to cope with various challenges in the work.
Seniority level
  • Director
Employment type
  • Full-time
Job function
  • Sales and Business Development
Industries
  • Plastics Manufacturing

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Marketing Director (Fintech)

One Advisors

Posted 12 days ago

Job Viewed

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Job Description

Overview

Develop and execute the company’s overarching marketing and brand strategy, ensuring alignment with business goals and vision. Define and maintain brand positioning that emphasizes professionalism, trust, and customer-centricity. Lead annual and quarterly marketing planning, budgeting, and forecasting. Measure, analyze, and report on campaign performance, using data insights to optimize ROI and inform future strategies. Lead, mentor, and inspire a high-performing regional marketing team across Corporate Communications, Creative, Brand Operations, and Content functions.

Responsibilities
  • Lead and evolve the marketing strategy to drive brand growth and business results.
  • Define and maintain brand positioning focused on professionalism, trust, and customer-centricity.
  • Plan, budget, and forecast marketing activities on an annual and quarterly basis.
  • Measure, analyze, and report on campaign performance; leverage data to optimize ROI and inform future strategies.
  • Lead, mentor, and develop a regional marketing team across Corporate Communications, Creative, Brand Operations, and Content.
  • Foster a collaborative, innovative culture within the marketing department and across the organization.
  • Allocate resources effectively and ensure the team has tools and training to excel.
  • Partner with Solution, Product, Sales, and Merchant Success to deliver integrated go-to-market plans and consistent messaging.
  • Work with local market teams to understand regional needs and adapt global strategies for impact.
  • Guard the corporate brand; ensure all communications adhere to established guidelines.
  • Oversee corporate communications, including crisis management and media relations.
  • Strengthen brand authority through strategic content, partnerships, and thought leadership.
  • Manage strategic relationships with banks, card schemes, SaaS providers, and other partners to expand marketing reach.
  • Oversee community engagement programs and customer feedback to inform strategy and build loyalty.
  • Guide the creation of a content strategy delivering engaging assets (blogs, whitepapers, case studies, video) to position the company as a market authority.
  • Oversee social media efforts with professionalism and authentic engagement.
Qualifications and Experience
  • Bachelor’s degree in Marketing, Business, Communications, or related field; MBA preferred.
  • Minimum of 8 years of progressive marketing experience, including at least 5 years in senior leadership managing multi-disciplinary teams.
  • Proven track record in B2B2C marketing, ideally within FinTech, Financial Services, SaaS, or Technology sectors.
  • Demonstrated success developing and executing data-driven strategies delivering measurable brand growth and business results.
  • Exceptional leadership and mentoring skills with experience guiding managers across creative, communications, and operational functions.
  • Deep expertise in brand development, positioning, and governance.
  • Excellent stakeholder management and communication skills with ability to influence at the executive level and collaborate cross-functionally.
  • Regional (Asia Pacific) marketing experience highly desirable.
Seniority level
  • Director
Employment type
  • Full-time
Job function
  • Marketing, Information Technology, and Finance
Industries
  • Technology, Information and Media, Financial Services, and Marketing Services

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Sales & Marketing Director

NPAworldwide

Posted 12 days ago

Job Viewed

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Job Description

Join to apply for the Sales & Marketing Director role at NPAworldwide

Overview

As the Sales & Marketing Director, you will play a pivotal role in shaping and executing our revenue-generating strategies across all channels. You will lead a dedicated team of sales and marketing professionals, setting clear goals and inspiring high performance to achieve and surpass annual revenue targets.

Responsibilities
  • Develop, implement, and oversee comprehensive sales and marketing strategies tailored to the luxury market segment, ensuring alignment with the hotels brand values and business objectives.
  • Lead, motivate, and inspire a diverse team across sales, marketing, catering, and eCommerce, fostering a culture of excellence and collaboration.
  • Execute hands-on digital marketing campaigns utilizing SEO, SEM, social media, content marketing, CRM tools, and, importantly, online travel agencies (OTAs). Manage these partnerships to maximize the hotels visibility and bookings by ensuring accurate, appealing content, timely promotions, and effective merchandising tactics.
  • Leverage OTA and meta search insights to complement owned digital channels, driving direct bookings and enhancing brand engagement.
  • Cultivate and maintain strong relationships with key corporate clients, travel agencies, luxury partners, and other influential stakeholders to maximize revenue opportunities.
  • Monitor market trends, competitor activities, and customer insights to proactively adjust strategies and maintain a competitive edge.
  • Manage budgeting, forecasting, and performance metrics to ensure cost-effective marketing investments and measurable business impact.
Qualifications
  • Bilingual proficiency in Chinese and English is essential to effectively communicate with both international and local clients and partners.
  • Proven minimum of 5 years experience in a similar senior sales and marketing role within the luxury hospitality sector, preferably at a 5-star hotel or upscale resort.
  • Demonstrated success in crafting and managing digital campaigns, including OTA and meta search management, tailored specifically for the hospitality market.
  • Exceptional leadership and interpersonal skills to inspire and manage a sizable team, foster teamwork, and optimize productivity.
  • Excellent communication, negotiation, and presentation skills tailored to diverse audiences.
  • Strong analytical abilities with the capacity to interpret data and translate insights into actionable strategies.
  • Stable work history with a minimum of 45 years spent in previous employment positions.
  • Proficient in channel and distribution management, revenue management, eCommerce, and staying current with market trends and OTA management.
Why Is This a Great Opportunity

A prominent hotels management group.

Senioriry level
  • Director
Employment type
  • Full-time
Job function
  • Sales and Business Development
Industries
  • Staffing and Recruiting

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About the latest Marketing director Jobs in Hong Kong !

Marketing Director (Game)

Kowloon, Kowloon PERSOL APAC

Posted 5 days ago

Job Viewed

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Job Description

Overview

We are looking for a strategic, results-oriented marketing leader to drive and implement comprehensive initiatives including online and offline marketing strategy, sales distribution, digital innovation, public relations, creative design, ongoing performance optimization and leading the team. Proven experience in marketing consumer games is necessary.

Position: Marketing Director

Work Location: TST, HK

Key Responsibilities
  • Design and execute a strategic marketing roadmap that aligns with annual goals and long-term business objectives.
  • Lead mid- to long-term marketing planning, collaborating with cross-functional teams to ensure cohesive strategies.
  • Streamline marketing operations and workflows, optimizing internal and external processes to support agile decision-making and continuous improvement.
  • Drive digital strategy and innovation, identifying trends and technologies that keep our marketing approach ahead of the curve in a fast-evolving industry.
  • Establish and grow key partnerships with media, platforms, influencers, and regional stakeholders.
  • Support and mentor the team members.
Skills & Experience
  • Bachelor’s degree is preferred.
  • Over 10 years of experience including leadership experience in a sizable game company.
  • Self-motivated. Strong project management. Excellent communication.
  • Fluent or Native level in English.
  • Mandarin, Japanese, or a Southeast Asian language is a plus, but not mandatory.
How to Apply

To apply for this position, please simply click on the “APPLY” button or send your full resume to ( ) word format indicating the job title. If you are not contacted by our consultants within 2 weeks, please consider

Job Details
  • Seniority level: Director
  • Employment type: Full-time
  • Job function: Marketing and Sales
  • Industries: Computer Games and Entertainment Providers
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Marketing Director (Fintech)

Hong Kong, Hong Kong One Advisors

Posted 6 days ago

Job Viewed

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Job Description

Overview

Develop and execute the company’s overarching marketing and brand strategy, ensuring alignment with business goals and vision. Define and maintain brand positioning that emphasizes professionalism, trust, and customer-centricity. Lead annual and quarterly marketing planning, budgeting, and forecasting. Measure, analyze, and report on campaign performance, using data insights to optimize ROI and inform future strategies. Lead, mentor, and inspire a high-performing regional marketing team across Corporate Communications, Creative, Brand Operations, and Content functions.

Responsibilities
  • Lead and evolve the marketing strategy to drive brand growth and business results.
  • Define and maintain brand positioning focused on professionalism, trust, and customer-centricity.
  • Plan, budget, and forecast marketing activities on an annual and quarterly basis.
  • Measure, analyze, and report on campaign performance; leverage data to optimize ROI and inform future strategies.
  • Lead, mentor, and develop a regional marketing team across Corporate Communications, Creative, Brand Operations, and Content.
  • Foster a collaborative, innovative culture within the marketing department and across the organization.
  • Allocate resources effectively and ensure the team has tools and training to excel.
  • Partner with Solution, Product, Sales, and Merchant Success to deliver integrated go-to-market plans and consistent messaging.
  • Work with local market teams to understand regional needs and adapt global strategies for impact.
  • Guard the corporate brand; ensure all communications adhere to established guidelines.
  • Oversee corporate communications, including crisis management and media relations.
  • Strengthen brand authority through strategic content, partnerships, and thought leadership.
  • Manage strategic relationships with banks, card schemes, SaaS providers, and other partners to expand marketing reach.
  • Oversee community engagement programs and customer feedback to inform strategy and build loyalty.
  • Guide the creation of a content strategy delivering engaging assets (blogs, whitepapers, case studies, video) to position the company as a market authority.
  • Oversee social media efforts with professionalism and authentic engagement.
Qualifications and Experience
  • Bachelor’s degree in Marketing, Business, Communications, or related field; MBA preferred.
  • Minimum of 8 years of progressive marketing experience, including at least 5 years in senior leadership managing multi-disciplinary teams.
  • Proven track record in B2B2C marketing, ideally within FinTech, Financial Services, SaaS, or Technology sectors.
  • Demonstrated success developing and executing data-driven strategies delivering measurable brand growth and business results.
  • Exceptional leadership and mentoring skills with experience guiding managers across creative, communications, and operational functions.
  • Deep expertise in brand development, positioning, and governance.
  • Excellent stakeholder management and communication skills with ability to influence at the executive level and collaborate cross-functionally.
  • Regional (Asia Pacific) marketing experience highly desirable.
Seniority level
  • Director
Employment type
  • Full-time
Job function
  • Marketing, Information Technology, and Finance
Industries
  • Technology, Information and Media, Financial Services, and Marketing Services
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This advertiser has chosen not to accept applicants from your region.

Marketing Director, APAC

Hong Kong, Hong Kong TEAM LEWIS

Posted 8 days ago

Job Viewed

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Job Description

About Us

We are a global marketing agency that has gone from start-up to multi-national in little over two decades. Our success is due to a combination of factors. Talented people delivering award-winning campaigns. Expanding client relationships into new markets or services. Making strategic acquisitions. TEAM LEWIS has won many prestigious awards, including Cannes Lions, PRovoke Media, ICCO, European Excellence, PRCA Digital, Digital Impact, Global Digital Excellence.

At the heart of the business is TEAM LEWIS Foundation. In January 2021, there was a need to respond to the challenges the COVID pandemic brought to communities and charitable organisations. TEAM LEWIS launched our local causes scheme, allowing every member of TEAM LEWIS to nominate a local cause to receive a cash donation and, where applicable, a donation in kind of expertise, time, and resources. In the past year TEAM LEWIS has donated almost $2million to 445 causes around the world.

Purpose of the role

The Marketing Director, APAC leads on all major marketing activities in the APAC region and provides support to global campaigns. This includes branding, positioning, corporate messaging and external communications, working closely with the senior leadership to advise on, lead and measure marketing campaigns that help drive awareness and leads for the agency. The Marketing Director, APAC must deliver both short- and long-term marketing campaigns to achieve commercial goals.

Key Responsibilities And Tasks Strategy & planning
  • Work alongside the regional leadership team to develop the agency’s brand messaging and positioning in the industry
  • Conduct and use regular competitive analysis to maintain a unique service proposition in the marketplace
  • Identify and develop themes, coordinating with global teams, suitable regional campaigns and build out activity within them
  • Support and execute the activity associated with launching, internally and externally, any new market/product/service/acquisition, including branding, communications and collateral
  • Manage and monitor budgets for regional activity. Ensure investments are made to gain the best possible ROI from activity, including seeking alternative suppliers, negotiating costs, and reviewing marketing spend requests from local offices
Branding & awareness
  • Coordinate with global teams on style guides and templates for use in all applications across the region, policing and enforcing brand as necessary
  • Identify and lead on PR opportunities for the region, liaising with stakeholders to draft corporate announcements, manage distribution of releases and respond to commentary / byline opportunities
  • Support the creation and submission of industry-leading award entries and case studies. Liaise with local account leads and designers to ensure high-quality content and production
  • Work with regional leadership to provide guidance and approval of brand-related assets for use internally or externally e.g. website content, corporate photography, online and social media imagery and content, emailers and direct mailers, brochures and advertising, event assets, office signage/décor, branded merchandise
  • Lead the social media marketing strategy for the region ensuring the agency is well-represented and key announcements / cultural moments are shared
  • Oversee SEO and SEM for the region, working with technical experts and global teams to improve visibility and searchability
  • Maintain ownership of the website for the region
Content
  • Develop and implement a regional content strategy, coordinating with global to ensure regular and high-quality content is produced and available to support sales and brand awareness. Manage the creation, design, and distribution of key regional content including: sales materials, thought leadership, and awareness content
  • Sales: Brochures, case studies, presentations
  • Thought-leadership: White papers, eBooks, infographics, research reports
  • Awareness: Videos, animations, newsletters
  • Specialty content (e.g., recruitment, tip sheets, market guides, etc.)
Lead nurturing
  • Plan and execute lead nurturing and generation strategies, including nurture campaigns for existing clients, prospects and creating awareness with new contacts. This includes a mix of activities such as website performance, SEO, content marketing, email and direct marketing, event marketing, sponsorships and partnerships
Team management and development
  • Lead and manage the APAC marketing team, including coaching, supervision and assessment of team members
  • Set team objectives on a monthly, quarterly and annual basis
  • Manage and motivate direct reports, supporting career development and addressing performance issues
  • Collaborate with HR to reward, retain and develop the team
Reporting and analysis
  • Monitor campaign performance data and deliver marketing reports to regional leadership and global marketing
  • Analyse results and data to make campaign and investment recommendations
  • Produce monthly board reports and maintain an accurate APAC marketing dashboard
Systems and administration
  • Evaluate, recommend and implement major marketing tools (e.g., stock photography libraries, social media management, content management systems, email marketing)
  • Train junior team members on tools and channels
  • Update and maintain documents on regional servers and spaces used by the team
  • Lead team meetings and drive actions to keep projects on track
  • Develop and implement new processes as needed
General
  • Support the regional leadership team on relevant projects and initiatives
  • Be a cultural ambassador for the team and agency; promote initiatives internally and externally and showcase activities
  • Attend agency and industry events as appropriate to represent the agency
  • Seek ways to increase knowledge for self-improvement and to improve team performance
  • Propose new processes and tools to improve efficiency and performance
  • Regular travel to LEWIS offices across the network
About You
  • Background in B2B marketing with strategic, analytical and evaluation skills
  • Ability to create plans, manage budgets and report on results
  • Team player with strong relationship-building and influencing skills
  • Excellent written and verbal communication
  • Results-driven with a can-do attitude
  • Calm under pressure and able to meet tight deadlines
  • Qualified in Marketing and/or Communications (relevant degree or professional membership)

This job description is not intended to be an exhaustive list of responsibilities. Other responsibilities may be added from time to time.

LEWIS is an Equal Opportunity Employer. We are committed to an inclusive workplace that supports and celebrates diversity. We continue to invest in efforts to ensure LEWIS is a place where everyone can thrive.

Company and role details
  • Seniority level: Director
  • Employment type: Full-time
  • Job function: Marketing and Sales
  • Industries: Marketing Services
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