88 Social Media jobs in Hong Kong

Groundswell is more than just a restaurant, it’s a cultural hub located in the heart of Kai Tak. We blend destination-worthy cuisine, music, creative events, and indoor surf in one of Hong Kong’s most unique and design-forward venues. We’re building a community centered on good food, surf, the arts, and good energy.

We’re seeking a highly creative, culturally savvy Marketing & Social Media Coordinator who knows how to make content move. You’re someone who gets excited by the idea of creating viral moments, understands culture, and can tell stories through visuals, captions, and trends across platforms like Instagram Reels, TikTok, and Xiaohongshu (小红书). This role is perfect for someone who’s both strategic and spontaneous, thrives in a creative environment, and is passionate about food, music, and the arts culture.

• Develop and execute a weekly/monthly content plan for Instagram, TikTok, and Xiaohongshu (Reels, Stories, Posts, Captions)
• Film, edit, and publish short-form video content on-site (restaurant, surf area, events, behind-the-scenes)
• Monitor trends and viral moments to adapt and ride the wave quickly
• Collaborate with chefs, surf coaches, and event organizers to capture real-time moments
• Grow our follower base and increase engagement organically through smart, story-driven content
• Manage DMs, comments, reposts, and influencer/community interaction
• Assist in seasonal campaigns, influencer collaborations, and brand partnerships
• Track performance analytics and adjust strategies accordingly

• A strong visual storyteller with a knack for aesthetics and authenticity
• Hands-on experience managing viral Instagram, TikTok, or Xiaohongshu content
• Solid understanding of what’s trending across social platforms in HK and globally
• Skilled in mobile video editing (CapCut, InShot, Premiere Rush, etc.)
• Self-starter who loves autonomy but thrives on collaboration
• Fluent in English and conversational Cantonese or Mandarin (bonus)
• Background in marketing, design, photography, or content creation preferred

• A chance to shape the identity of a growing, one-of-a-kind venue
• Work in a vibrant, surf-meets-street culture environment with amazing food and people
• Flexibility and creative freedom to make bold content choices
• Competitive compensation + meals

Email us at with:

• Your resume or a short intro about yourself
• Links to your portfolio or 3-5 social posts or campaigns you’ve worked on
• A short paragraph: What would your first Instagram Reel idea be for Groundswell?

Start Date: Immediate

Type: Part-time or Freelance (Open to the right fit)

• Entry level

• Part-time or Freelance

• Marketing and Sales

• Restaurants

We are seeking a strategic and experienced Social Media Lead to take ownership of our global social and community presence. This individual will drive content strategy and engagement across platforms such as Twitter, Instagram, Facebook, LinkedIn, Telegram, and Discord.

1. Lead and refine the content strategy across global social media platforms (Twitter, Instagram, Facebook, YouTube, LinkedIn).
2. Develop and execute community growth strategies for Telegram and Discord.
3. Create and launch integrated marketing and product campaigns aligned with brand objectives.
4. Design large-scale community activation initiatives to drive user engagement and retention.
5. Craft high-impact messaging and copy that embodies the brand’s tone, voice, and identity.
6. Collaborate with cross-functional teams (Product, Marketing, Design, Communications) to ensure unified campaign direction.
7. Build and maintain SOPs for social media and community operations to enhance cross-team efficiency.
8. Act as a motivating leader, resolving challenges, aligning stakeholders, and inspiring creativity within the team.

1. Minimum 8 years of experience in social media, digital marketing, or community growth.
2. Prior experience in a crypto, Web3, or blockchain company is a must .
3. Proven leadership experience in managing teams and campaigns at scale.
4. Fluent in both Chinese and English , with strong verbal and written communication skills in both languages.
5. Demonstrated success in growing and managing communities across multiple channels.
6. Strong copywriting and storytelling skills with an eye for detail and consistency.
7. Ability to thrive in a fast-paced, dynamic, and globally distributed environment.

• Mid-Senior level

• Full-time

• Marketing

• Securities and Commodity Exchanges

Responsibilities

• Develop and execute KuCoin’s global social media strategy across X/Twitter, Instagram, TikTok, YouTube, and other platforms.
• Lead and manage the social media team, ensuring content planning, execution, and alignment with brand direction.
• Content Planning & Creation
• Drive content strategy: trend monitoring, topic ideation, creative copywriting, and visual direction.
• Deliver diversified content formats (posts, videos, livestreams, interactive campaigns) to enhance engagement and brand presence.
• Collaborate with KOLs and communities to create impactful social media campaigns.
• Data Growth & Optimization
• Set clear social media growth targets (followers, engagement rate, reach, CTR, conversions, etc.).
• Establish performance tracking systems, analyze channel KPIs, and optimize content and campaigns based on insights.
• Benchmark against competitors and develop differentiated growth strategies.
• Cross-functional Collaboration
• Work closely with branding, PR, SEO, and performance marketing teams to ensure social media efforts align with overall marketing strategy.
• Support major events, product launches, and campaigns with social media amplification and buzz creation.
• Requirements
• Bachelor’s degree or above in Marketing, Communications, Media, or related fields.
• 5+ years of social media experience, with 2+ years in team management; background in crypto or fintech preferred.
• Deep understanding of global social platforms (X/Twitter, Instagram, TikTok, YouTube), with proven experience in building accounts from 0–1 and scaling growth.
• Strong content planning and creative skills, able to deliver actionable, growth-driven content strategies.
• Data-driven mindset, capable of analyzing metrics and using insights to drive growth and optimization.
• Fluency in English; cross-cultural communication skills required. Chinese proficiency is a plus.

• Mid-Senior level

• Full-time

• Marketing

Join to apply for the Social Media Associate role at BTSE .

BTSE Group is a leading global fintech and blockchain company that is committed to building innovative technology and infrastructure. BTSE empowers businesses and corporate clients with the advanced tools they need to excel in a rapidly evolving and competitive market. BTSE has pioneered numerous trading technologies that have been widely adopted across the industry, setting new benchmarks for innovation, performance, and security in fintech. BTSE’s diverse business lines serve both retail (B2C) customers and institutional (B2B) clients, enabling them to launch, operate, and scale fintech businesses. BTSE is seeking ambitious, motivated professionals to join our B2C and B2B teams.

As a Social Media Associate, you will be a key player in defining and expanding our brand's digital footprint across all social media platforms. Collaborating closely with our dynamic marketing team, you will spearhead the development and implementation of innovative social media strategies and campaigns that engage our audience, enhance brand visibility, and drive our message home.

• Develop and execute innovative social media strategies to enhance brand awareness and engagement, with a focus on X (Twitter).


• Create, curate, and manage published content (images, video, written) to ensure brand consistency in voice, style, and tone.


• Analyze, review, and report on the effectiveness of campaigns to maximize results.


• Collaborate with other departments (e.g., token listings, customer service) to manage reputation, identify key players, and coordinate actions.


• Stay up-to-date with current technologies and trends in social media, design tools, and applications.


• Ad hoc responsibilities to meet the team's social media and marketing goals.

• Bachelor's degree in Marketing, Communications, or a related field is preferred.


• Experience in social media management, marketing, or a related field, preferably in a technology or financial services industry.


• Demonstrated proficiency in content creation, with an excellent grasp of the English language.


• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.


• Proficiency in using social media analytics tools to measure performance and identify improvements.


• Strong organizational skills to manage multiple projects at once in a fast-paced, deadline-driven environment.


• Knowledge of online marketing channels, blockchain, and cryptocurrency is advantageous.


• Bonus points: Proficiency in graphic design and/or video editing, experience with TikTok/YouTube videos/short videos.


• Please attach your English resume when applying for this position.

• Competitive total compensation package


• Various team building programs and company events


• And many more! Apply and let us tell you more!

• Associate

• Full-time

• Marketing and Sales

Join to apply for the Social Media Associate role at BTSE .

BTSE Group is a leading global fintech and blockchain company that is committed to building innovative technology and infrastructure. BTSE empowers businesses and corporate clients with the advanced tools they need to excel in a rapidly evolving and competitive market. BTSE has pioneered numerous trading technologies that have been widely adopted across the industry, setting new benchmarks for innovation, performance, and security in fintech. BTSE’s diverse business lines serve both retail (B2C) customers and institutional (B2B) clients, enabling them to launch, operate, and scale fintech businesses. BTSE is seeking ambitious, motivated professionals to join our B2C and B2B teams.

As a Social Media Associate, you will be a key player in defining and expanding our brand's digital footprint across all social media platforms. Collaborating closely with our dynamic marketing team, you will spearhead the development and implementation of innovative social media strategies and campaigns that engage our audience, enhance brand visibility, and drive our message home.

• Develop and execute innovative social media strategies to enhance brand awareness and engagement, with a focus on X (Twitter).


• Create, curate, and manage published content (images, video, written) to ensure brand consistency in voice, style, and tone.


• Analyze, review, and report on the effectiveness of campaigns to maximize results.


• Collaborate with other departments (e.g., token listings, customer service) to manage reputation, identify key players, and coordinate actions.


• Stay up-to-date with current technologies and trends in social media, design tools, and applications.


• Ad hoc responsibilities to meet the team's social media and marketing goals.

• Bachelor's degree in Marketing, Communications, or a related field is preferred.


• Experience in social media management, marketing, or a related field, preferably in a technology or financial services industry.


• Demonstrated proficiency in content creation, with an excellent grasp of the English language.


• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.


• Proficiency in using social media analytics tools to measure performance and identify improvements.


• Strong organizational skills to manage multiple projects at once in a fast-paced, deadline-driven environment.


• Knowledge of online marketing channels, blockchain, and cryptocurrency is advantageous.


• Bonus points: Proficiency in graphic design and/or video editing, experience with TikTok/YouTube videos/short videos.


• Please attach your English resume when applying for this position.

• Competitive total compensation package


• Various team building programs and company events


• And many more! Apply and let us tell you more!

• Associate

• Full-time

• Marketing and Sales

We are seeking a strategic and experienced Social Media Lead to take ownership of our global social and community presence. This individual will drive content strategy and engagement across platforms such as Twitter, Instagram, Facebook, LinkedIn, Telegram, and Discord.

• Lead and refine the content strategy across global social media platforms (Twitter, Instagram, Facebook, YouTube, LinkedIn).
• Develop and execute community growth strategies for Telegram and Discord.
• Create and launch integrated marketing and product campaigns aligned with brand objectives.
• Design large-scale community activation initiatives to drive user engagement and retention.
• Craft high-impact messaging and copy that embodies the brand’s tone, voice, and identity.
• Collaborate with cross-functional teams (Product, Marketing, Design, Communications) to ensure unified campaign direction.
• Build and maintain SOPs for social media and community operations to enhance cross-team efficiency.
• Act as a motivating leader, resolving challenges, aligning stakeholders, and inspiring creativity within the team.

• Minimum 8 years of experience in social media, digital marketing, or community growth.
• Prior experience in a crypto, Web3, or blockchain company is a must .
• Proven leadership experience in managing teams and campaigns at scale.
• Fluent in both Chinese and English , with strong verbal and written communication skills in both languages.
• Demonstrated success in growing and managing communities across multiple channels.
• Strong copywriting and storytelling skills with an eye for detail and consistency.
• Ability to thrive in a fast-paced, dynamic, and globally distributed environment.

• Mid-Senior level

• Full-time

• Marketing

• Securities and Commodity Exchanges

• Develop and execute KuCoin’s global social media strategy across X/Twitter, Instagram, TikTok, YouTube, and other platforms.
• Lead and manage the social media team, ensuring content planning, execution, and alignment with brand direction.
• Content Planning & Creation
• Drive content strategy: trend monitoring, topic ideation, creative copywriting, and visual direction.
• Deliver diversified content formats (posts, videos, livestreams, interactive campaigns) to enhance engagement and brand presence.
• Collaborate with KOLs and communities to create impactful social media campaigns.
• Data Growth & Optimization
• Set clear social media growth targets (followers, engagement rate, reach, CTR, conversions, etc.).
• Establish performance tracking systems, analyze channel KPIs, and optimize content and campaigns based on insights.
• Benchmark against competitors and develop differentiated growth strategies.
• Cross-functional Collaboration
• Work closely with branding, PR, SEO, and performance marketing teams to ensure social media efforts align with overall marketing strategy.
• Support major events, product launches, and campaigns with social media amplification and buzz creation.
• Requirements
• Bachelor’s degree or above in Marketing, Communications, Media, or related fields.
• 5+ years of social media experience, with 2+ years in team management; background in crypto or fintech preferred.
• Deep understanding of global social platforms (X/Twitter, Instagram, TikTok, YouTube), with proven experience in building accounts from 0–1 and scaling growth.
• Strong content planning and creative skills, able to deliver actionable, growth-driven content strategies.
• Data-driven mindset, capable of analyzing metrics and using insights to drive growth and optimization.
• Fluency in English; cross-cultural communication skills required. Chinese proficiency is a plus.

• Mid-Senior level

• Full-time

• Marketing

Overview

SecondSwap is the first decentralized marketplace for trading locked tokens and other hard-to-trade assets. From vesting allocations to tokenized real-world assets, we help move crypto from Locked to Liquid . Backed by leading L1 foundations and token issuers, SecondSwap is building the secondary markets that make token ecosystems healthier, more transparent, and more liquid.

We’re hiring a Social Media & Content Manager to own SecondSwap’s brand voice across all external channels. This role demands someone who lives online, tracks narratives as they develop in crypto, and can quickly translate them into content that resonates with traders, issuers, and ecosystem partners. You’ll work hand-in-hand with the Community Growth & Ambassador Manager (Telegram + ambassadors) and product/content teams to ensure our messaging is timely, consistent, and sharp.

• Voice Ownership: Define and maintain SecondSwap’s brand voice across Twitter, LinkedIn, Telegram, and other external channels.
• Content Creation: Write clear, engaging copy that aligns with our archetypes (Sage clarity, Creator innovation, Magician transformation).
• Narrative Tracking: Stay online and ahead of crypto market narratives, weaving them into daily posts, threads, and campaigns.
• Campaign Alignment: Coordinate with product and community teams to ensure launch announcements, token updates, and ecosystem news are reflected across all content.
• Content Calendar: Manage a publishing cadence that balances thought leadership, product updates, and market commentary.
• Daily copy for Twitter and LinkedIn , tuned to market conversations.
• Launch threads that explain product milestones, token listings, and unlock events.
• Telegram copy for announcements and campaign CTAs (coordinated with community manager).
• Email campaign copywriting for product updates, unlock schedules, and ecosystem partnerships.

• Crypto-native: Active participant in Twitter/X and Telegram conversations, with proven understanding of DeFi and token markets.
• Content creator: Strong writing skills across formats — threads, posts, long-form updates, emails.
• Narrative aware: Able to spot emerging narratives and adapt messaging to fit them in real time.
• Collaborator: Works closely with product and community teams to align updates and campaigns.
• Analytical: Understands performance metrics (engagement, reach, conversions) and refines content based on outcomes.
• Languages: English required; proficiency in Mandarin or Korean will be considered an advantage for engaging specific user communities.

• Own the outward-facing brand voice of a category-defining marketplace.
• Shape narratives around token unlocks, liquidity, and secondary markets.
• Be the person who helps traders, issuers, and partners see the value in moving from Locked to Liquid .

Mid-Senior level

Full-time

General Business and Marketing

Technology, Information and Internet, Technology, Information and Media, and Data Infrastructure and Analytics

Overview

We are seeking a creative and detail-oriented Social Media Operations Specialist to manage and optimize KuCoin’s presence on Instagram and TikTok. This role will focus on content scheduling, performance tracking, community interaction, and campaign execution, leveraging expertise in cryptocurrency trends and Web 3.0 to engage a global audience.

• Plan, schedule, and publish engaging content (e.g., videos, Reels, Stories) on Instagram and TikTok to promote KuCoin’s products, token listings, and community events.
• Monitor and analyze social media performance metrics (e.g., engagement, reach, conversions) using tools like Hootsuite, Sprout Social, or TikTok Analytics to optimize strategies.
• Respond to comments, messages, and inquiries on Instagram and TikTok, fostering positive user interactions and escalating issues as needed.
• Collaborate with the marketing and content teams to develop campaigns, including giveaways, challenges, and influencer partnerships tailored to Instagram and TikTok audiences.
• Ensure brand consistency and compliance with platform guidelines, copyright laws, and regulatory standards (e.g., SFC, advertising rules).
• Stay updated on Instagram and TikTok trends, cryptocurrency news, and competitor activities to inform content creation and operational improvements.
• Manage ad campaigns on both platforms, optimizing budgets and targeting to maximize ROI.
• Support the production of short-form video content, including scripting and coordinating with graphic designers or videographers.

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field; equivalent experience considered.
• 2+ years of experience in social media operations, content management, or digital marketing, with a focus on Instagram and TikTok.
• Basic understanding of cryptocurrency markets, blockchain technology, and Web 3.0 concepts.
• Proficiency with social media management tools (e.g., Hootsuite, Later, TikTok Pro) and analytics platforms.
• Strong content creation skills, including video editing (e.g., CapCut, Adobe Premiere) and graphic design (e.g., Canva).
• Excellent communication skills in English; proficiency in Mandarin, Spanish, or other languages is a plus.
• Ability to work independently in a fast-paced, remote environment with flexible hours, including some evening/weekend shifts for real-time engagement.