303 Marketing Strategies jobs in Hong Kong

Job Responsibilities:
1. Develop and execute long-term brand strategies to ensure clear brand positioning and sustained market competitiveness.
2. Oversee the company's commercial operations, optimize business processes, and enhance operational efficiency and profitability.
3. Lead brand marketing strategies, plan and execute online/offline promotional campaigns to elevate brand influence.
4. Drive cross-industry collaborations and business innovation by leveraging resources in real estate, investment, cultural economy, and related fields.
5. Build and manage high-performing teams, establish objectives and performance evaluation mechanisms to improve execution and cohesion.
6. Conduct in-depth research on Mainland China market trends and provide data-driven insights for business decision-making.
7. Independently lead the planning and execution of large-scale commercial projects, ensuring high-quality delivery.
8. Coordinate internal and external resources to ensure effective implementation of brand strategies across business units and regional markets.
Job Requirements:
1.Master's degree or higher in Business Administration, Accounting, Finance or related field preferred.
2.Minimum 5 years experience in team management with brand strategy/commercial operations background, including brand positioning, marketing and event planning.
3.Experience in real estate, investment or cultural economy sectors preferred.
4.Proven track record in independently planning and executing commercial campaigns.
5.Strong understanding of Mainland China market preferred.
6.Excellent leadership and decision-making skills with ability to perform under pressure.
7.Fluency in Mandarin and Cantonese required; strong computer skills advantageous.

Job Responsibilities:

1. Develop and execute long-term brand strategies to ensure clear brand positioning and sustained market competitiveness.

2. Oversee the company's commercial operations, optimize business processes, and enhance operational efficiency and profitability.

3. Lead brand marketing strategies, plan and execute online/offline promotional campaigns to elevate brand influence.

4. Drive cross-industry collaborations and business innovation by leveraging resources in real estate, investment, cultural economy, and related fields.

5. Build and manage high-performing teams, establish objectives and performance evaluation mechanisms to improve execution and cohesion.

6. Conduct in-depth research on Mainland China market trends and provide data-driven insights for business decision-making.

7. Independently lead the planning and execution of large-scale commercial projects, ensuring high-quality delivery.

8. Coordinate internal and external resources to ensure effective implementation of brand strategies across business units and regional markets.

Job Requirements:

1.Master's degree or higher in Business Administration, Accounting, Finance or related field preferred.

2.Minimum 5 years experience in team management with brand strategy/commercial operations background, including brand positioning, marketing and event planning.

3.Experience in real estate, investment or cultural economy sectors preferred.

4.Proven track record in independently planning and executing commercial campaigns.

5.Strong understanding of Mainland China market preferred.

6.Excellent leadership and decision-making skills with ability to perform under pressure.

7.Fluency in Mandarin and Cantonese required; strong computer skills advantageous.

Overview

We are looking for a Marketing Specialist with a growth mindset, exceptional attention to detail, and experience in planning and executing campaigns end-to-end. This is a hands-on role driving lead generation, brand growth, and campaign performance for Crimson Rise and Boarding/Day School Admissions (BDSA).

• Own and execute high-impact, multi-channel campaigns that drive measurable growth in leads, conversions, and brand reach.
• Keep our campaign schedule tight, organised, and on track — from concept to launch to performance review.
• Spot and launch new marketing initiatives that move the needle for growth and product visibility.
• Collaborate with design, content, sales, and local markets to create campaigns that are on brand, on time, and highly impactful.
• Track and analyze results to double down on what works and quickly refine what doesn’t.

• Campaign Strategy & Execution (40%): Lead the strategic planning and execution of multi-channel campaigns (digital, content, events, partnerships) to meet leads and conversions targets; ensure campaigns align with brand, product, and market objectives; continuously optimise based on data to maximise impact.
• Project Management & Collaboration with Markets (25%): Manage timelines, deliverables, and stakeholders across multiple projects; coordinate with international teams to localise campaigns and ensure smooth execution.
• Data Tracking & Analysis (20%): Monitor campaign performance against KPIs, analyse results, and make data-driven recommendations; maintain accurate tracking in CRM and reporting tools for full visibility of impact.
• Asset Creation & New Initiatives (15%): Support development and rollout of new marketing initiatives and test campaigns; produce or coordinate assets such as ebooks, landing pages, webinars, and ad creatives.

• 2–4 years’ experience in marketing, ideally in education or a related industry.
• Proven track record in campaign planning and execution with strong results in growth or lead generation.
• Exceptional attention to detail — quality control is second nature.
• Strong project management skills, able to manage multiple campaigns and deadlines.
• Data-driven mindset with ability to interpret results and apply learnings quickly.
• Excellent communication skills, both written and verbal.
• Collaborative approach — thrives in a fast-moving, cross-functional environment.
• Ambitious and eager to grow, with the ability to learn fast and adapt to changing priorities.

• Experience working in a global, multi-market environment.
• Knowledge of marketing tools such as Salesforce, Marketo, Google Analytics, and social ad platforms.
• Understanding of the education sector and student recruitment marketing.

• Be part of a team that’s shaping the future of education.
• Fast-paced, high-growth environment with room to grow your career.
• Work alongside ambitious teammates who love what they do.
• Flexible working environment with the option to work from multiple locations or remotely (role dependent).
• $1,000 training budget per year to upskill.
• Access to support such as on-staff psychologist and ongoing professional development events.

We are looking for a Marketing Specialist with a growth mindset, exceptional attention to detail, and experience in planning and executing campaigns end-to-end. This is a hands-on role driving lead generation, brand growth, and campaign performance for Crimson Rise and Boarding/Day School Admissions (BDSA).

• Own and execute high-impact, multi-channel campaigns that drive measurable growth in leads, conversions, and brand reach.
• Keep our campaign schedule tight, organised, and on track — from concept to launch to performance review.
• Spot and launch new marketing initiatives that move the needle for growth and product visibility.
• Collaborate with design, content, sales, and local markets to create campaigns that are on brand, on time, and highly impactful.
• Track and analyze results to double down on what works and quickly refine what doesn’t.

• Campaign Strategy & Execution (40%): Lead the strategic planning and execution of multi-channel campaigns (digital, content, events, partnerships) to meet leads and conversions targets; ensure campaigns align with brand, product, and market objectives; continuously optimise based on data to maximise impact.
• Project Management & Collaboration with Markets (25%): Manage timelines, deliverables, and stakeholders across multiple projects; coordinate with international teams to localise campaigns and ensure smooth execution.
• Data Tracking & Analysis (20%): Monitor campaign performance against KPIs, analyse results, and make data-driven recommendations; maintain accurate tracking in CRM and reporting tools for full visibility of impact.
• Asset Creation & New Initiatives (15%): Support development and rollout of new marketing initiatives and test campaigns; produce or coordinate assets such as ebooks, landing pages, webinars, and ad creatives.

• 2–4 years’ experience in marketing, ideally in education or a related industry.
• Proven track record in campaign planning and execution with strong results in growth or lead generation.
• Exceptional attention to detail — quality control is second nature.
• Strong project management skills, able to manage multiple campaigns and deadlines.
• Data-driven mindset with ability to interpret results and apply learnings quickly.
• Excellent communication skills, both written and verbal.
• Collaborative approach — thrives in a fast-moving, cross-functional environment.
• Ambitious and eager to grow, with the ability to learn fast and adapt to changing priorities.

• Experience working in a global, multi-market environment.
• Knowledge of marketing tools such as Salesforce, Marketo, Google Analytics, and social ad platforms.
• Understanding of the education sector and student recruitment marketing.

• Be part of a team that’s shaping the future of education.
• Fast-paced, high-growth environment with room to grow your career.
• Work alongside ambitious teammates who love what they do.
• Flexible working environment with the option to work from multiple locations or remotely (role dependent).
• $1,000 training budget per year to upskill.
• Access to support such as on-staff psychologist and ongoing professional development events.

We are seeking a high-calibre professional to join our team as a Marketing Officer for Brand Strategy & Programmes. This role offers the opportunity to shape the brand strategy of a global finance company while driving impactful PR and marketing initiatives.

Key Responsibilities

1. Brand Strategy & Management

2. Develop brand positioning and communication strategies tailored to a global financial institution.

3. Ensure brand consistency across all communication channels, including digital platforms and physical events.

4. Safeguard and enhance the brand's reputation while adhering to industry regulations and compliance standards.

5. Content Marketing

6. Draft press releases independently in both Chinese and English.

7. Lead the creation of thought leadership materials—such as company news, press releases, and reports—to enhance brand exposure and awareness.

8. Oversee and drive social media strategies to reinforce the brand's credibility and strengthen visibility within the financial sector.

9. PR & Media Relations

10. Plan and execute media outreach campaigns, including press releases, interviews, and executive commentary.

11. Establish and maintain strong relationships with global financial journalists and editors, with a particular focus on international media.

12. Manage crisis communications, including developing and implementing contingency plans to protect the brand's reputation.

13. Events & Sponsorships

14. Organize and deliver high-profile events, such as industry forums, expos, and gala dinners, to enhance brand engagement.

15. Identify, evaluate, and manage sponsorship opportunities to increase brand visibility within the financial services sector.

16. Cross-functional Collaboration

17. Align brand messaging with investment and product teams to ensure consistency and strategic alignment.

18. Manage external agencies and vendors to ensure timely, high-quality project delivery.

Requirements

• 3+ years of brand management experience, with at least 1+ year in financial services (CFDs / FX experience is a plus).
• Established media relationships with a proven track record of successful PR campaigns in the finance industry.
• Exceptional writing skills in both English and Chinese (writing samples required).
• Strong knowledge of Hong Kong's financial regulations and compliance requirements.
• Demonstrated ability to effectively present ideas and manage stakeholders across various levels.
• Fluency in English, Cantonese, and Mandarin.

What We Offer:

• Medical Scheme
• Extensive Condition - A fun and energetic working environment
• Being part of a young team striving for excellence
• Opportunities to participate in fun and exciting company events year-round
• Complimentary food and drinks in the workplace
• Work life balance
• Bank holiday
• Life Insurance
• Performance Bonus

Join to apply for the Marketing Officer for Brand Strategy & Programmes – Financial Sector role at Plotio Financial Group Limited .

We are a fast-growing financial institution established in 1983, with diverse business interests including real estate, property management, bullion trade, and environmental services. As we expand, we invite high-caliber professionals to join our team and help shape our future.

We are seeking a Marketing Officer for Brand Strategy & Programmes to develop and execute brand strategies, manage PR initiatives, oversee content marketing, and coordinate events to enhance our brand presence globally.

• Develop and manage brand positioning and communication strategies.
• Ensure brand consistency across all channels.
• Create and oversee content marketing, including press releases and thought leadership materials.
• Manage media relations, including outreach and crisis communication.
• Organize events and sponsorships to increase brand visibility.
• Collaborate with internal teams and external agencies to ensure strategic alignment and high-quality delivery.

• Minimum 3 years of brand management experience, with at least 1 year in financial services (experience with CFDs/FX is a plus).
• Proven media relationships and successful PR campaign experience.
• Exceptional writing skills in English and Chinese (samples required).
• Knowledge of Hong Kong’s financial regulations and compliance standards.
• Strong stakeholder management and presentation skills.
• Fluent in English, Cantonese, and Mandarin.

• Medical scheme and life insurance.
• A dynamic, energetic work environment.
• Opportunities for professional growth and participation in company events.
• Work-life balance with bank holidays and performance bonuses.

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Public Relations and Marketing

Join to apply for the Marketing Officer for Brand Strategy & Programmes – Financial Sector role at Plotio Financial Group Limited .

We are a fast-growing financial institution established in 1983, with diverse business interests including real estate, property management, bullion trade, and environmental services. As we expand, we invite high-caliber professionals to join our team and help shape our future.

We are seeking a Marketing Officer for Brand Strategy & Programmes to develop and execute brand strategies, manage PR initiatives, oversee content marketing, and coordinate events to enhance our brand presence globally.

• Develop and manage brand positioning and communication strategies.
• Ensure brand consistency across all channels.
• Create and oversee content marketing, including press releases and thought leadership materials.
• Manage media relations, including outreach and crisis communication.
• Organize events and sponsorships to increase brand visibility.
• Collaborate with internal teams and external agencies to ensure strategic alignment and high-quality delivery.

• Minimum 3 years of brand management experience, with at least 1 year in financial services (experience with CFDs/FX is a plus).
• Proven media relationships and successful PR campaign experience.
• Exceptional writing skills in English and Chinese (samples required).
• Knowledge of Hong Kong’s financial regulations and compliance standards.
• Strong stakeholder management and presentation skills.
• Fluent in English, Cantonese, and Mandarin.

• Medical scheme and life insurance.
• A dynamic, energetic work environment.
• Opportunities for professional growth and participation in company events.
• Work-life balance with bank holidays and performance bonuses.

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Public Relations and Marketing

Key Responsibilities

• Develop and lead content strategies tailored to audiences across China.
• Manage and grow brand presence across Chinese social media platforms (WeChat, Weibo, Douyin, Little Red Book, etc.).
• Independently create, schedule, and execute engaging social media campaigns, from concept through to reporting.
• Monitor trends, competitors, and consumer behavior to inform content strategies and maintain relevance.
• Track performance using analytics tools, provide insights, and refine campaigns for better outcomes.
• Collaborate closely with creative and client teams to ensure content aligns with brand voice and business objectives.

Requirements

• Bachelor's degree in Marketing, Communications, or related field.
• 2 years of hands-on experience in digital marketing, social media management, or agency roles, with a strong focus on the China market.
• Proven ability to develop and execute content strategies independently.
• Strong understanding of key Chinese platforms (WeChat, Weibo, Douyin, Little Red Book) and digital trends.
• Excellent written and verbal communication skills in Mandarin and English.
• Detail-oriented, resourceful, and able to handle multiple projects under tight deadlines.
• A strong interest in fashion, lifestyle, and F&B brands is highly desirable.

What We Offer

• A creative, collaborative, and supportive work environment.
• Opportunities for professional growth and skill development across industries and markets.
• Exposure to a wide range of exciting clients and projects in Hong Kong and China.
• Competitive salary and benefits package.

Working location: next to Wong Chuk Hang MTR station

We offer 5 days' work, attractive salary packages and insurance package to right candidates. To apply, please send your resume and a brief cover letter highlighting your relevant experience and why you're passionate about this role. Please apply with full resume, expected salary and contact phone number by email to -

Personal data collected will be used for recruitment purpose only

___

員工福利 Benefits

• 五天工作 5-Day Work
• 醫療津貼 Medical Insurance
• 銀行假期 Bank Holiday
• 員工折扣優惠 Staff Discount

行業 Industry

• 廣告 / 公關 / 市場營銷 Advertising / PR / Marketing / Research Marketing

工作種類 Job Category

• 市場營銷 / 公共關係 (市場營銷 - 數瑪營銷) Marketing / Public Relations (Marketing - Digital Marketing)
• 市場營銷 / 公共關係 (品牌 / 產品管理) Marketing / Public Relations (Brand / Product Management)
• 市場營銷 / 公共關係 (廣告 / 市場溝通) Marketing / Public Relations (Advertising / Market Communication)

工作地點 Location

• 黃竹坑 Wong Chuk Hang

經驗要求 Experience

• 2-5 年 / years

學歷要求 Education

• 學士 Bachelor

• Manage content planning, production, and publishing workflows.
• Ensuring timely, high-quality production, engagement, and performance tracking to meet strategic marketing and health communication goals.
• Collaborate with teams to deliver personalized digital health experiences.
• Ensure content aligns with user needs and interface design.
• Streamline operations and support best practices in content management.
• Monitor platform performance and gather stakeholder feedback.

• Degree in Marketing, Business, or related field.
• 5+ years of experience in digital marketing, content coordination, or project management.
• Strong communication and stakeholder management skills.
• Familiarity with UI/UX and customer experience principles.
• Experience in health, wellness, or regulated industries is a plus.

If this job isn't quite right for you, but you know someone who would be great at this role, why not take advantage of our referral scheme? We offer HKD1000 in Apple gift cards for every referred candidate who we place in a role. Terms & Conditions Apply.