2 705 Marketing Professionals jobs in Hong Kong

Position Purpose

The individual plays a pivotal role in driving digital engagement and marketing automation across client segments in Asia. This includes complete ownership of the smart emailing platform (Adobe Campaign) and its complementary platforms such as AEM and other digital tools, support all cross-functional collaboration, and the development of digital assets to support client and internal stakeholder engagement.

Key Responsibilities

• Smart Emailing Tool (Adobe Campaign) – Product Ownership
• Lead the development and execution of the smart emailing tool in Asia, aligned with the global digital automation strategy.
• Collaborate with IT, Front Office, Legal & Compliance, and Product & Services teams to manage and expand use cases.
• Drive adoption across new client segments, including prospects.
• Define and refine client segmentation to enhance content personalisation.
• Anticipate technical challenges and implement effective workarounds.
• Build wider team expertise to ensure continuity and scalability.
• Adapt campaigns based on ad-hoc business needs.
• Coordinate the development of a marketing dashboard for campaign analytics.
• Maintain strong visibility with the Front Office to support client adoption and onboarding.
• Digital Content Integration & Platform Expansion
• Promote content across digital channels such as the e-banking app and public website.
• Create and maintain webpages for recurring reports; train teams to contribute directly for efficiency.
• Participate in generative AI initiatives and coordinate platform testing and adoption with Head Office.
• Integrate the smart emailing tool with other communication platforms (e.g., WhatsApp, e-banking chat).
• Marketing Support & Ad-Hoc Initiatives
• Support the CIO with multi-channel digital asset creation.
• Provide creative services to Investment Services teams (e.g. templates, visuals, icons).
• Support the planning and execution of various events, including conferences, seminars, and lifestyle engagements.
• Liaise with vendors, suppliers, and contractors to ensure all event logistics are handled efficiently and within budget.
• Ideate and create promotional materials for internal and external activations.
• Conduct post-event evaluations to gather feedback and assess the event's success, identifying areas for improvement.
• Conduct market intelligence and competitive analysis to inform strategy and gather market feedback.
• Respond to ad-hoc marketing requests as needed.
• Regulatory Compliance
• Partner with Legal & Compliance to ensure all campaigns and content meet regulatory standards and are properly documented.
• Monitor evolving regulations to ensure all client-facing materials remain compliant.

Competencies (Technical / Behavioural)

Technical

• Essential Technical Knowledge/Skills: Adobe AEM, Adobe Campaigns
• Experience and Creative flair, Digital Strategy, use of digital tools
• Excellent command of English is required. Other language is a plus.
• Knowledge of financial services products, wealth management business and asset class is a plus

Behavioural

• Flexibility and agile mindset
• Openness and transparency in work ethics
• Attention to detail in execution and processes
• Resourceful to initiate and support new business cases ideas
• Analytical thinking and data interpretation skills
• Ability to work in a global environment
• Capacity to help teams adapt to new processes and requirements
• Capability to relate marketing initiatives to broader business strategies

Specific Qualifications Required

• +5 years of experience in digital marketing preferably within Wealth Management or financial services
• Bachelor's degree in Marketing, Business, or related field
• Knowledge of Adobe Campaign, Adobe Analytics, AEM preferred
• Strong analytical capabilities with experience in data analysis and performance reporting
• Excellent communication skills with ability to engage effectively with IT, legal, management and HO stakeholders
• Demonstrable experience and outcome of digital campaigns
• Event management skills would be an added advantage

About BNP PARIBAS
As the leading European Union bank, and one of the world's largest financial institutions with an uninterrupted presence in the region since 1860, BNP Paribas offers a wide range of financial services for corporate, institutional and private investors spanning corporate and institutional banking, wealth management, asset management and insurance.

We passionately embrace diversity and are committed to fostering an inclusive workplace where all employees are valued and encourage applicants of all backgrounds, including diversity of origin, age, gender, sexual orientation, gender identity, religion applicants who may be living with a disability. We have a number of internal employee networks in place to empower our staff to act and challenge the status quo.

• BNP Paribas PRIDE is highly active in favour of the LGBTQIA+ community
• BNP Paribas MixCity which fosters better representation of women at all levels of the organization
• Ability, the mutual aid network for employees with a disability or a disabling or chronic illness
• BNP Paribas CulturAll which celebrates diverse backgrounds

BNP is committed to financing a carbon-neutral economy by 2050. The Group is a founding member of the Net-Zero Banking Alliance and has set up its own Low Carbon Transition Group to support its clients through their energy transitions.

More information

BNP Paribas - Diversity & Inclusion Journey

BNP Paribas - The Bank Of Green Changes

Award Obtained

BNPP has won Top employer Europe award in a 10th consecutive year

Get AI-powered advice on this job and more exclusive features.

At RENPHO , we are driven by the mission to make wellness accessible to everyone. From smart scales and massagers to fitness devices, our innovative products bridge the gap between technology and personal well-being. With a global presence and over 20 millions of customers, we are dedicated to delivering products that enhance lives, promote healthier habits, and improve overall well-being.

We are seeking a dynamic and experienced Senior Marketing Strategy Manager to lead our marketing initiatives and drive strategic growth. The ideal candidate will possess a deep understanding of US market dynamics, customer insights, and competitive positioning, and will work collaboratively across teams to develop and execute comprehensive marketing strategies.

• Strategic Development: Lead the development of marketing strategies that align with company goals and drive growth across multiple channels.
• Market Analysis: Conduct thorough market research and competitive analysis to identify trends, opportunities, and threats.
• Cross-Functional Collaboration: Work closely with product development, Amazon team, Shopify team and creative teams to ensure alignment and effective execution of marketing strategies.
• Campaign Management: Oversee the planning, execution, and optimization of marketing campaigns, ensuring they meet performance targets and ROI objectives.
• Brand Management: Enhance brand positioning and ensure consistency across all marketing materials and communications.
• Data-Driven Decisions: Utilize analytics and performance metrics to assess the effectiveness of marketing initiatives and make informed adjustments.
• Digital Marketing Expertise: Stay updated on digital marketing trends and tools, and incorporate digital strategies into overall marketing plans.
• Team Leadership: Mentor and lead a team of marketing professionals, fostering a culture of creativity and innovation.

• A Bachelor’s or Master’s (preferable) degree in Marketing, Business, Public Relations, or a similar field
• Minimum of 5 years of experience in branding within the US market is required.
• Strong leadership and management skills
• Displays a deep understanding of branding and the e-commerce landscape for the US market.
• Superb analytical, problem-solving, and project management skills
• Outstanding interpersonal and communication skills
• Demonstrated global market experience with emphasis on the US market, consumer behaviors, and engagement.
• Knowledge of all marketing functions, including acquisition, retention, eCommerce management, and traditional marketing functions is mandatory.

Company Overview:

At
RENPHO
, we are driven by the mission to make wellness accessible to everyone. From smart scales and massagers to fitness devices, our innovative products bridge the gap between technology and personal well-being. With a global presence and over 20 millions of customers, we are dedicated to delivering products that enhance lives, promote healthier habits, and improve overall well-being.

Position Overview:

We are seeking a dynamic and experienced Senior Marketing Strategy Manager to lead our marketing initiatives and drive strategic growth. The ideal candidate will possess a deep understanding of US market dynamics, customer insights, and competitive positioning, and will work collaboratively across teams to develop and execute comprehensive marketing strategies.

Key Responsibilities:

• Strategic Development:
  Lead the development of marketing strategies that align with company goals and drive growth across multiple channels.
• Market Analysis:
  Conduct thorough market research and competitive analysis to identify trends, opportunities, and threats.
• Cross-Functional Collaboration:
  Work closely with product development, Amazon team, Shopify team and creative teams to ensure alignment and effective execution of marketing strategies.
• Campaign Management:
  Oversee the planning, execution, and optimization of marketing campaigns, ensuring they meet performance targets and ROI objectives.
• Brand Management:
  Enhance brand positioning and ensure consistency across all marketing materials and communications.
• Data-Driven Decisions:
  Utilize analytics and performance metrics to assess the effectiveness of marketing initiatives and make informed adjustments.
• Digital Marketing Expertise:
  Stay updated on digital marketing trends and tools, and incorporate digital strategies into overall marketing plans.
• Team Leadership:
  Mentor and lead a team of marketing professionals, fostering a culture of creativity and innovation.

Qualifications:

• A Bachelor's or Master's (preferable) degree in Marketing, Business, Public Relations, or a similar field
• Minimum of 5 years of experience in branding within the US market is required.
• Strong leadership and management skills
• Displays a deep understanding of branding and the e-commerce landscape for the US market.
• Superb analytical, problem-solving, and project management skills
• Outstanding interpersonal and communication skills
• Demonstrated global market experience with emphasis on the US market, consumer behaviors, and engagement.
• Knowledge of all marketing functions, including acquisition, retention, eCommerce management, and traditional marketing functions is mandatory.

Get AI-powered advice on this job and more exclusive features.

At RENPHO , we are driven by the mission to make wellness accessible to everyone. From smart scales and massagers to fitness devices, our innovative products bridge the gap between technology and personal well-being. With a global presence and over 20 millions of customers, we are dedicated to delivering products that enhance lives, promote healthier habits, and improve overall well-being.

We are seeking a dynamic and experienced Senior Marketing Strategy Manager to lead our marketing initiatives and drive strategic growth. The ideal candidate will possess a deep understanding of US market dynamics, customer insights, and competitive positioning, and will work collaboratively across teams to develop and execute comprehensive marketing strategies.

• Strategic Development: Lead the development of marketing strategies that align with company goals and drive growth across multiple channels.
• Market Analysis: Conduct thorough market research and competitive analysis to identify trends, opportunities, and threats.
• Cross-Functional Collaboration: Work closely with product development, Amazon team, Shopify team and creative teams to ensure alignment and effective execution of marketing strategies.
• Campaign Management: Oversee the planning, execution, and optimization of marketing campaigns, ensuring they meet performance targets and ROI objectives.
• Brand Management: Enhance brand positioning and ensure consistency across all marketing materials and communications.
• Data-Driven Decisions: Utilize analytics and performance metrics to assess the effectiveness of marketing initiatives and make informed adjustments.
• Digital Marketing Expertise: Stay updated on digital marketing trends and tools, and incorporate digital strategies into overall marketing plans.
• Team Leadership: Mentor and lead a team of marketing professionals, fostering a culture of creativity and innovation.

• A Bachelor’s or Master’s (preferable) degree in Marketing, Business, Public Relations, or a similar field
• Minimum of 5 years of experience in branding within the US market is required.
• Strong leadership and management skills
• Displays a deep understanding of branding and the e-commerce landscape for the US market.
• Superb analytical, problem-solving, and project management skills
• Outstanding interpersonal and communication skills
• Demonstrated global market experience with emphasis on the US market, consumer behaviors, and engagement.
• Knowledge of all marketing functions, including acquisition, retention, eCommerce management, and traditional marketing functions is mandatory.

Join to apply for the Accenture Song – Performance Marketing Specialist role at Accenture .

Accenture is a global professional services company with leading capabilities in digital, cloud, and security. We combine unmatched experience and specialized skills across more than 40 industries, offering Strategy and Consulting, Interactive, Technology, and Operations services—all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 506,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners, and communities.

The company has been operating in Greater China for over 30 years, with more than 17,000 people servicing clients across the region, including offices in Beijing, Shanghai, Dalian, Chengdu, Guangzhou, Shenzhen, Hong Kong, and Taipei. As a trusted partner for digital transformation, Accenture helps Chinese enterprises and the government embrace digitization and enhance global competitiveness. For more information, visit and .

As a key service under Accenture, Accenture Song focuses on Experience. We connect human and business insights with technology to define and deliver new realities. We help clients design, build, communicate, and run experiences that improve people's lives. Learn more at .

• Design and manage marketing campaigns, utilizing programmatic marketing techniques to optimize performance.
• Manage multiple channels including organic marketing, SEO/SEM, email marketing, and social media.
• Define data requirements and use insights for campaign optimization.
• Conduct multivariate experiments and A/B testing with clear outcomes.
• Analyze customer behavior to optimize campaigns across channels.
• Continuously optimize campaigns using an agile approach.
• Drive campaigns independently with minimal supervision.
• Establish effective collaboration with cross-functional teams.
• Calculate and simulate the impact of digital leads and channel ROI.

• At least 2 years of experience in designing and managing marketing campaigns, with deep industry and client-facing expertise.
• Strong understanding of how digital channels work together to create cohesive marketing programs.
• Experience managing digital campaigns for large, complex clients, with proficiency in measurement and operations.
• Ability to leverage insights for campaign and strategy optimization.
• Excellent client-facing skills with proven outcomes.
• Proficiency in Cantonese and English.

Seniority level: Entry level

Employment type: Full-time

Job function: Advertising, Art/Creative, and Marketing

Industries: Business Consulting and Services

Join to apply for the Accenture Song – Performance Marketing Specialist role at Accenture .

Accenture is a global professional services company with leading capabilities in digital, cloud, and security. We combine unmatched experience and specialized skills across more than 40 industries, offering Strategy and Consulting, Interactive, Technology, and Operations services—all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 506,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners, and communities.

The company has been operating in Greater China for over 30 years, with more than 17,000 people servicing clients across the region, including offices in Beijing, Shanghai, Dalian, Chengdu, Guangzhou, Shenzhen, Hong Kong, and Taipei. As a trusted partner for digital transformation, Accenture helps Chinese enterprises and the government embrace digitization and enhance global competitiveness. For more information, visit and

As a key service under Accenture, Accenture Song focuses on Experience. We connect human and business insights with technology to define and deliver new realities. We help clients design, build, communicate, and run experiences that improve people's lives. Learn more at

• Design and manage marketing campaigns, utilizing programmatic marketing techniques to optimize performance.
• Manage multiple channels including organic marketing, SEO/SEM, email marketing, and social media.
• Define data requirements and use insights for campaign optimization.
• Conduct multivariate experiments and A/B testing with clear outcomes.
• Analyze customer behavior to optimize campaigns across channels.
• Continuously optimize campaigns using an agile approach.
• Drive campaigns independently with minimal supervision.
• Establish effective collaboration with cross-functional teams.
• Calculate and simulate the impact of digital leads and channel ROI.

• At least 2 years of experience in designing and managing marketing campaigns, with deep industry and client-facing expertise.
• Strong understanding of how digital channels work together to create cohesive marketing programs.
• Experience managing digital campaigns for large, complex clients, with proficiency in measurement and operations.
• Ability to leverage insights for campaign and strategy optimization.
• Excellent client-facing skills with proven outcomes.
• Proficiency in Cantonese and English.

Seniority level: Entry level

Employment type: Full-time

Job function: Advertising, Art/Creative, and Marketing

Industries: Business Consulting and Services

Key Responsibilities

• Develop and lead content strategies tailored to audiences across China.
• Manage and grow brand presence across Chinese social media platforms (WeChat, Weibo, Douyin, Little Red Book, etc.).
• Independently create, schedule, and execute engaging social media campaigns, from concept through to reporting.
• Monitor trends, competitors, and consumer behavior to inform content strategies and maintain relevance.
• Track performance using analytics tools, provide insights, and refine campaigns for better outcomes.
• Collaborate closely with creative and client teams to ensure content aligns with brand voice and business objectives.

Requirements

• Bachelor's degree in Marketing, Communications, or related field.
• 2 years of hands-on experience in digital marketing, social media management, or agency roles, with a strong focus on the China market.
• Proven ability to develop and execute content strategies independently.
• Strong understanding of key Chinese platforms (WeChat, Weibo, Douyin, Little Red Book) and digital trends.
• Excellent written and verbal communication skills in Mandarin and English.
• Detail-oriented, resourceful, and able to handle multiple projects under tight deadlines.
• A strong interest in fashion, lifestyle, and F&B brands is highly desirable.

What We Offer

• A creative, collaborative, and supportive work environment.
• Opportunities for professional growth and skill development across industries and markets.
• Exposure to a wide range of exciting clients and projects in Hong Kong and China.
• Competitive salary and benefits package.

Working location: next to Wong Chuk Hang MTR station

We offer 5 days' work, attractive salary packages and insurance package to right candidates. To apply, please send your resume and a brief cover letter highlighting your relevant experience and why you're passionate about this role. Please apply with full resume, expected salary and contact phone number by email to -

Personal data collected will be used for recruitment purpose only

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員工福利 Benefits

• 五天工作 5-Day Work
• 醫療津貼 Medical Insurance
• 銀行假期 Bank Holiday
• 員工折扣優惠 Staff Discount

行業 Industry

• 廣告 / 公關 / 市場營銷 Advertising / PR / Marketing / Research Marketing

工作種類 Job Category

• 市場營銷 / 公共關係 (市場營銷 - 數瑪營銷) Marketing / Public Relations (Marketing - Digital Marketing)
• 市場營銷 / 公共關係 (品牌 / 產品管理) Marketing / Public Relations (Brand / Product Management)
• 市場營銷 / 公共關係 (廣告 / 市場溝通) Marketing / Public Relations (Advertising / Market Communication)

工作地點 Location

• 黃竹坑 Wong Chuk Hang

經驗要求 Experience

• 2-5 年 / years

學歷要求 Education

• 學士 Bachelor

• Manage content planning, production, and publishing workflows.
• Ensuring timely, high-quality production, engagement, and performance tracking to meet strategic marketing and health communication goals.
• Collaborate with teams to deliver personalized digital health experiences.
• Ensure content aligns with user needs and interface design.
• Streamline operations and support best practices in content management.
• Monitor platform performance and gather stakeholder feedback.

• Degree in Marketing, Business, or related field.
• 5+ years of experience in digital marketing, content coordination, or project management.
• Strong communication and stakeholder management skills.
• Familiarity with UI/UX and customer experience principles.
• Experience in health, wellness, or regulated industries is a plus.

If this job isn't quite right for you, but you know someone who would be great at this role, why not take advantage of our referral scheme? We offer HKD1000 in Apple gift cards for every referred candidate who we place in a role. Terms & Conditions Apply.

Our client is a highly reputable insurance company. To cope with business needs, they are hiring a Digital Marketing Specialist to join their team.

Responsibilities:

• Manage the content lifecycle from planning to publication.
• Maintain a centralized content calendar and workflow tracker.
• Coordinate with internal teams and external partners to ensure timely delivery.
• Support personalized customer journeys in the app by collaborating with design and development teams.
• Review digital layouts and prototypes for clarity and consistency.
• Identify process bottlenecks and help develop SOPs and best practices.

Requirements:

• University degree in Marketing, Business, or related field.
• Experience in insurance industry is mandatory
• 5+ years working experience in content coordination, digital marketing or project management.
• Knowledge of UI/UX and prior project management skills is a plus.
• Strong stakeholder management and communication skills.

Interested parties please click APPLY NOW.

If this job isn't quite right for you, but you know someone who would be great at this role, why not take advantage of our referral scheme? We offer HKD1000 in Apple gift cards for every referred candidate who we place in a role. Terms & Conditions Apply.