62 Marketing Campaigns jobs in Hong Kong

We are looking for a Marketing Specialist with a growth mindset, exceptional attention to detail, and experience in planning and executing campaigns end-to-end. This is a hands-on role driving lead generation, brand growth, and campaign performance for Crimson Rise and Boarding/Day School Admissions (BDSA).

• Own and execute high-impact, multi-channel campaigns that drive measurable growth in leads, conversions, and brand reach.
• Keep our campaign schedule tight, organised, and on track — from concept to launch to performance review.
• Spot and launch new marketing initiatives that move the needle for growth and product visibility.
• Collaborate with design, content, sales, and local markets to create campaigns that are on brand, on time, and highly impactful.
• Track and analyze results to double down on what works and quickly refine what doesn’t.

• Campaign Strategy & Execution (40%): Lead the strategic planning and execution of multi-channel campaigns (digital, content, events, partnerships) to meet leads and conversions targets; ensure campaigns align with brand, product, and market objectives; continuously optimise based on data to maximise impact.
• Project Management & Collaboration with Markets (25%): Manage timelines, deliverables, and stakeholders across multiple projects; coordinate with international teams to localise campaigns and ensure smooth execution.
• Data Tracking & Analysis (20%): Monitor campaign performance against KPIs, analyse results, and make data-driven recommendations; maintain accurate tracking in CRM and reporting tools for full visibility of impact.
• Asset Creation & New Initiatives (15%): Support development and rollout of new marketing initiatives and test campaigns; produce or coordinate assets such as ebooks, landing pages, webinars, and ad creatives.

• 2–4 years’ experience in marketing, ideally in education or a related industry.
• Proven track record in campaign planning and execution with strong results in growth or lead generation.
• Exceptional attention to detail — quality control is second nature.
• Strong project management skills, able to manage multiple campaigns and deadlines.
• Data-driven mindset with ability to interpret results and apply learnings quickly.
• Excellent communication skills, both written and verbal.
• Collaborative approach — thrives in a fast-moving, cross-functional environment.
• Ambitious and eager to grow, with the ability to learn fast and adapt to changing priorities.

• Experience working in a global, multi-market environment.
• Knowledge of marketing tools such as Salesforce, Marketo, Google Analytics, and social ad platforms.
• Understanding of the education sector and student recruitment marketing.

• Be part of a team that’s shaping the future of education.
• Fast-paced, high-growth environment with room to grow your career.
• Work alongside ambitious teammates who love what they do.
• Flexible working environment with the option to work from multiple locations or remotely (role dependent).
• $1,000 training budget per year to upskill.
• Access to support such as on-staff psychologist and ongoing professional development events.

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The Product Manager will define product vision, strategy, and roadmap, and drive execution. He/She will ensure the product portfolio meets and evolves with customer needs and business goals. The role acts as a bridge between various teams such as operations, kitchen, marketing, and other business units to ensure seamless collaboration and execution in F&B product changes to fit business needs.

• Drive product innovation and business-planning processes with cross-functional teams. Lead continuous product innovation for core and LTO products, from pilot tests to system-wide roll out.
• Drive the execution of all processes in the product lifecycle, including product and market research, competitor analysis, planning, positioning, requirements and roadmap development, and product launch.
• Lead product launches – plan and execute product launches, work with marketing and sales teams to ensure successful product adoption and GTM communications.
• Translate product strategy into detailed requirements for prototyping and final development with R&D and operations teams.
• Assist in creating product strategy documents that describe business cases, high-level use cases, technical requirements, revenue, and ROI forecasts.
• Analyze customer needs, current market trends, and potential new product initiatives with detailed analysis based on customer research, ROI analysis, and operational needs/capabilities.
• Assess current competitor offerings and seek opportunities for differentiation against business mission and operational capabilities.
• Analyze product performance data, gather customer feedback, and utilize data and insights to inform product decisions and improvements.

• Bachelor’s degree (or equivalent) in product design, marketing, or business management.
• At least 3 years of experience working in product management, preferably in FMCG, consumer brands, or F&B industry.
• Experience working in a dynamic and entrepreneurial product management role.
• Proven success in overseeing all elements of the product development lifecycle.
• High effectiveness in collaborating with cross-functional teams.
• Experience in delivering pilots to fine-tune products/marketing strategies.
• Ability to analyze data, understand market trends, and make data-driven decisions.
• Ability to understand the evolving landscape of Chinese cuisine, define a clear product vision and strategy, and align it with business goals.
• Ability to solve problems that arise during the product development lifecycle.

• Mid-Senior level

• Full-time

• Product Management

• Restaurants, Food and Beverage Manufacturing, and Food and Beverage Retail

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The Product Manager will define product vision, strategy, and roadmap, and drive execution. He/She will ensure the product portfolio meets and evolves with customer needs and business goals. The role acts as a bridge between various teams such as operations, kitchen, marketing, and other business units to ensure seamless collaboration and execution in F&B product changes to fit business needs.

• Drive product innovation and business-planning processes with cross-functional teams. Lead continuous product innovation for core and LTO products, from pilot tests to system-wide roll out.
• Drive the execution of all processes in the product lifecycle, including product and market research, competitor analysis, planning, positioning, requirements and roadmap development, and product launch.
• Lead product launches – plan and execute product launches, work with marketing and sales teams to ensure successful product adoption and GTM communications.
• Translate product strategy into detailed requirements for prototyping and final development with R&D and operations teams.
• Assist in creating product strategy documents that describe business cases, high-level use cases, technical requirements, revenue, and ROI forecasts.
• Analyze customer needs, current market trends, and potential new product initiatives with detailed analysis based on customer research, ROI analysis, and operational needs/capabilities.
• Assess current competitor offerings and seek opportunities for differentiation against business mission and operational capabilities.
• Analyze product performance data, gather customer feedback, and utilize data and insights to inform product decisions and improvements.

• Bachelor’s degree (or equivalent) in product design, marketing, or business management.
• At least 3 years of experience working in product management, preferably in FMCG, consumer brands, or F&B industry.
• Experience working in a dynamic and entrepreneurial product management role.
• Proven success in overseeing all elements of the product development lifecycle.
• High effectiveness in collaborating with cross-functional teams.
• Experience in delivering pilots to fine-tune products/marketing strategies.
• Ability to analyze data, understand market trends, and make data-driven decisions.
• Ability to understand the evolving landscape of Chinese cuisine, define a clear product vision and strategy, and align it with business goals.
• Ability to solve problems that arise during the product development lifecycle.

• Mid-Senior level

• Full-time

• Product Management

• Restaurants, Food and Beverage Manufacturing, and Food and Beverage Retail

Referrals increase your chances of interviewing at Jollibee Group by 2x

Get notified about new Product Brand Manager jobs in Hong Kong, Hong Kong SAR .

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Join to apply for the Marketing Strategy Partner role at Roche .

At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.

The Position

Roche Pharmaceuticals

The mission of the Marketing Strategy & Innovation (MSI) Chapter is to be at the forefront of marketing excellence through the architecture of exceptional customer experiences. Harnessing data into insights for both Roche and stakeholders, and being the expert in integrating the omnichannel approach to provide the right contents with the right channels in the right moment to drive exceptional commercial results and optimal customer engagement.

• Strategic and tactical marketing lifecycle management of the Roche portfolio, with cross-functional coordination and integration of market and customer insights.
• Solid understanding of the market dynamics and stakeholder perspectives through gaining clear market insights and ensuring open dialogue and engagement with key internal and external stakeholders.
• Proactively identify business opportunities and implement a commercial strategy for the disease area, as well as a focused execution plan that applies multichannel and omnichannel approaches.
• Deep understanding of the customers’ behaviors and leverage a seamless customer engagement strategy based on their behavioural needs, along the customer journey touchpoints, to reach the ultimate personalized customer experience and maximize patient, business and system impacts on the responsible disease areas.
• Analyze data from marketing campaigns to learn how a campaign contributed to conversions, customer behavior, etc., and develop insights that provide actionable solutions and next steps.
• Forecast sales trends driven by market events and analyze customers’ demand for the product.
• Manage the customer ordering process, remove roadblocks by different methods, and collaborate with the supply chain team and distributor(s) to improve customer experience.
• All Roche employees are expected to contribute to cross-functional collaboration and coordination and comply with all laws, regulations, policies & procedures that govern our business.
• This position profile serves to outline duties and will be renewed and amended periodically in consultation with the incumbent.

• Embrace the Roche Values of Integrity, Courage & Passion.
• Demonstrate Roche Leadership Commitment & Core Competencies.
• VACC - Embrace and master VACC (visionary, architect, coach, catalyst) behavior.
• Growth - Ability to learn and unlearn quickly, take risks and experiment, and contribute to the learning cycle by sharing knowledge with others inside and outside Roche.
• Value creation - Boldly act on key decisions and opportunities and stop activities that do not add value; ability to say “No” to stakeholders when value is not predictable.
• Digital - Be innovative and drive digital transformation across organizations and industries to bring value and impact to the healthcare ecosystem.
• Enterprise - Think from an enterprise level to bring the best outcomes to the local health environment and Roche globally.
• Enablers - Embrace agile ways of working to facilitate the transformation journey and leverage networks to create value and scale impact.
• Self-managed - Self-direction and altruistic support for the global network to embrace PAM (Purpose, Autonomy, Mastery).
• People development - Coach and inspire the team by empowering, enabling, facilitating accountability, and through collaboration, experimentation & continuous learning.

• 5+ years of experience in the pharmaceutical industry.
• Strategic agility and planning & implementation skills.
• Broad knowledge of multichannel and omnichannel marketing strategy and execution.
• Excellent communication and networking skills (internal and external).
• Strong business acumen and broad understanding of Roche’s present portfolio.
• Fluent in English and Cantonese.
• University degree in business, marketing or life sciences.

Roche is an Equal Opportunity Employer.

Join to apply for the Marketing Strategy Partner role at Roche .

At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.

The Position

Roche Pharmaceuticals

The mission of the Marketing Strategy & Innovation (MSI) Chapter is to be at the forefront of marketing excellence through the architecture of exceptional customer experiences. Harnessing data into insights for both Roche and stakeholders, and being the expert in integrating the omnichannel approach to provide the right contents with the right channels in the right moment to drive exceptional commercial results and optimal customer engagement.

• Strategic and tactical marketing lifecycle management of the Roche portfolio, with cross-functional coordination and integration of market and customer insights.
• Solid understanding of the market dynamics and stakeholder perspectives through gaining clear market insights and ensuring open dialogue and engagement with key internal and external stakeholders.
• Proactively identify business opportunities and implement a commercial strategy for the disease area, as well as a focused execution plan that applies multichannel and omnichannel approaches.
• Deep understanding of the customers’ behaviors and leverage a seamless customer engagement strategy based on their behavioural needs, along the customer journey touchpoints, to reach the ultimate personalized customer experience and maximize patient, business and system impacts on the responsible disease areas.
• Analyze data from marketing campaigns to learn how a campaign contributed to conversions, customer behavior, etc., and develop insights that provide actionable solutions and next steps.
• Forecast sales trends driven by market events and analyze customers’ demand for the product.
• Manage the customer ordering process, remove roadblocks by different methods, and collaborate with the supply chain team and distributor(s) to improve customer experience.
• All Roche employees are expected to contribute to cross-functional collaboration and coordination and comply with all laws, regulations, policies & procedures that govern our business.
• This position profile serves to outline duties and will be renewed and amended periodically in consultation with the incumbent.

• Embrace the Roche Values of Integrity, Courage & Passion.
• Demonstrate Roche Leadership Commitment & Core Competencies.
• VACC - Embrace and master VACC (visionary, architect, coach, catalyst) behavior.
• Growth - Ability to learn and unlearn quickly, take risks and experiment, and contribute to the learning cycle by sharing knowledge with others inside and outside Roche.
• Value creation - Boldly act on key decisions and opportunities and stop activities that do not add value; ability to say “No” to stakeholders when value is not predictable.
• Digital - Be innovative and drive digital transformation across organizations and industries to bring value and impact to the healthcare ecosystem.
• Enterprise - Think from an enterprise level to bring the best outcomes to the local health environment and Roche globally.
• Enablers - Embrace agile ways of working to facilitate the transformation journey and leverage networks to create value and scale impact.
• Self-managed - Self-direction and altruistic support for the global network to embrace PAM (Purpose, Autonomy, Mastery).
• People development - Coach and inspire the team by empowering, enabling, facilitating accountability, and through collaboration, experimentation & continuous learning.

• 5+ years of experience in the pharmaceutical industry.
• Strategic agility and planning & implementation skills.
• Broad knowledge of multichannel and omnichannel marketing strategy and execution.
• Excellent communication and networking skills (internal and external).
• Strong business acumen and broad understanding of Roche’s present portfolio.
• Fluent in English and Cantonese.
• University degree in business, marketing or life sciences.

Roche is an Equal Opportunity Employer.

Develop and evolve the brand's identities through unique IP-driven narratives that captivate audiences. This role collaborates with agencies, internal designers, and licensees to lead the ongoing creation of style guides, merchandise design, promotional and social media content that reflect the IP's character and meet business needs. It also involves crafting immersive brand experiences across digital, physical, or interactive formats to strengthen emotional connections with audiences. The role works closely with cross-functional internal teams, licensees, and external partners to ensure brand consistency across all platforms and initiatives, and oversees IP Licensing events and projects, including planning, logistics, and on-site coordination.

• Develop and evolve the brand's identities through unique IP-driven narratives that captivate audiences
• Collaborate with agencies, internal designers, and the licensees to lead the ongoing creation of style guides, merchandise design, promotional and social media content that reflect the IP's Character and meet the business needs
• Craft immersive brand experiences whether in digital, physical, or interactive formats and to strengthen emotional connection with audience
• Work closely with cross-functional internal teams, licensees, and external partners to ensure brand consistency across all platforms and initiatives
• Oversee and execute IP Licensing events and projects, including planning, logistics, and on-site coordination

• Higher Diploma or above in Design, Arts or other related disciplines
• At least 5 years of experience in IP management or related roles, with a focus on creative strategy
• A strong creative vision, supported by a strong portfolio showcasing creative work and IP branding projects
• Proficient in design software, with keen eye for design, aesthetics and design quality
• Deep understanding of IP brand development and marketing principles
• Excellent project management skills, capable of thriving in a fast paced, collaborative environment
• Highly organized and detailed-oriented, with exceptional interpersonal skills and the ability to perform under pressure
• Proficient in Cantonese, English and Mandarin
• Immediate availability is highly preferred

• Seniority level: Associate
• Employment type: Full-time
• Job function: Business Development
• Location: Eastern District, Hong Kong SAR
• Posted: 2 weeks ago

Develop and evolve the brand's identities through unique IP-driven narratives that captivate audiences. This role collaborates with agencies, internal designers, and licensees to lead the ongoing creation of style guides, merchandise design, promotional and social media content that reflect the IP's character and meet business needs. It also involves crafting immersive brand experiences across digital, physical, or interactive formats to strengthen emotional connections with audiences. The role works closely with cross-functional internal teams, licensees, and external partners to ensure brand consistency across all platforms and initiatives, and oversees IP Licensing events and projects, including planning, logistics, and on-site coordination.

• Develop and evolve the brand's identities through unique IP-driven narratives that captivate audiences
• Collaborate with agencies, internal designers, and the licensees to lead the ongoing creation of style guides, merchandise design, promotional and social media content that reflect the IP's Character and meet the business needs
• Craft immersive brand experiences whether in digital, physical, or interactive formats and to strengthen emotional connection with audience
• Work closely with cross-functional internal teams, licensees, and external partners to ensure brand consistency across all platforms and initiatives
• Oversee and execute IP Licensing events and projects, including planning, logistics, and on-site coordination

• Higher Diploma or above in Design, Arts or other related disciplines
• At least 5 years of experience in IP management or related roles, with a focus on creative strategy
• A strong creative vision, supported by a strong portfolio showcasing creative work and IP branding projects
• Proficient in design software, with keen eye for design, aesthetics and design quality
• Deep understanding of IP brand development and marketing principles
• Excellent project management skills, capable of thriving in a fast paced, collaborative environment
• Highly organized and detailed-oriented, with exceptional interpersonal skills and the ability to perform under pressure
• Proficient in Cantonese, English and Mandarin
• Immediate availability is highly preferred

• Seniority level: Associate
• Employment type: Full-time
• Job function: Business Development
• Location: Eastern District, Hong Kong SAR
• Posted: 2 weeks ago

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At RENPHO , we are driven by the mission to make wellness accessible to everyone. From smart scales and massagers to fitness devices, our innovative products bridge the gap between technology and personal well-being. With a global presence and over 20 millions of customers, we are dedicated to delivering products that enhance lives, promote healthier habits, and improve overall well-being.

We are seeking a dynamic and experienced Senior Marketing Strategy Manager to lead our marketing initiatives and drive strategic growth. The ideal candidate will possess a deep understanding of US market dynamics, customer insights, and competitive positioning, and will work collaboratively across teams to develop and execute comprehensive marketing strategies.

• Strategic Development: Lead the development of marketing strategies that align with company goals and drive growth across multiple channels.
• Market Analysis: Conduct thorough market research and competitive analysis to identify trends, opportunities, and threats.
• Cross-Functional Collaboration: Work closely with product development, Amazon team, Shopify team and creative teams to ensure alignment and effective execution of marketing strategies.
• Campaign Management: Oversee the planning, execution, and optimization of marketing campaigns, ensuring they meet performance targets and ROI objectives.
• Brand Management: Enhance brand positioning and ensure consistency across all marketing materials and communications.
• Data-Driven Decisions: Utilize analytics and performance metrics to assess the effectiveness of marketing initiatives and make informed adjustments.
• Digital Marketing Expertise: Stay updated on digital marketing trends and tools, and incorporate digital strategies into overall marketing plans.
• Team Leadership: Mentor and lead a team of marketing professionals, fostering a culture of creativity and innovation.

• A Bachelor’s or Master’s (preferable) degree in Marketing, Business, Public Relations, or a similar field
• Minimum of 5 years of experience in branding within the US market is required.
• Strong leadership and management skills
• Displays a deep understanding of branding and the e-commerce landscape for the US market.
• Superb analytical, problem-solving, and project management skills
• Outstanding interpersonal and communication skills
• Demonstrated global market experience with emphasis on the US market, consumer behaviors, and engagement.
• Knowledge of all marketing functions, including acquisition, retention, eCommerce management, and traditional marketing functions is mandatory.

Get AI-powered advice on this job and more exclusive features.

At RENPHO , we are driven by the mission to make wellness accessible to everyone. From smart scales and massagers to fitness devices, our innovative products bridge the gap between technology and personal well-being. With a global presence and over 20 millions of customers, we are dedicated to delivering products that enhance lives, promote healthier habits, and improve overall well-being.

We are seeking a dynamic and experienced Senior Marketing Strategy Manager to lead our marketing initiatives and drive strategic growth. The ideal candidate will possess a deep understanding of US market dynamics, customer insights, and competitive positioning, and will work collaboratively across teams to develop and execute comprehensive marketing strategies.

• Strategic Development: Lead the development of marketing strategies that align with company goals and drive growth across multiple channels.
• Market Analysis: Conduct thorough market research and competitive analysis to identify trends, opportunities, and threats.
• Cross-Functional Collaboration: Work closely with product development, Amazon team, Shopify team and creative teams to ensure alignment and effective execution of marketing strategies.
• Campaign Management: Oversee the planning, execution, and optimization of marketing campaigns, ensuring they meet performance targets and ROI objectives.
• Brand Management: Enhance brand positioning and ensure consistency across all marketing materials and communications.
• Data-Driven Decisions: Utilize analytics and performance metrics to assess the effectiveness of marketing initiatives and make informed adjustments.
• Digital Marketing Expertise: Stay updated on digital marketing trends and tools, and incorporate digital strategies into overall marketing plans.
• Team Leadership: Mentor and lead a team of marketing professionals, fostering a culture of creativity and innovation.

• A Bachelor’s or Master’s (preferable) degree in Marketing, Business, Public Relations, or a similar field
• Minimum of 5 years of experience in branding within the US market is required.
• Strong leadership and management skills
• Displays a deep understanding of branding and the e-commerce landscape for the US market.
• Superb analytical, problem-solving, and project management skills
• Outstanding interpersonal and communication skills
• Demonstrated global market experience with emphasis on the US market, consumer behaviors, and engagement.
• Knowledge of all marketing functions, including acquisition, retention, eCommerce management, and traditional marketing functions is mandatory.