329 Marketing Channels jobs in Hong Kong

1. 品牌管理,把复星财富的品牌推向市场,策划一系列相关活动;

-In charge of brand building activities, events communications and crisis situations handling

1. 和业务团队合作,协助业务团队做市场推广

Work closely with BUs and develop overarching communications strategies

1. 公众号及线上媒体发布和管理

Manage content calendar, storytelling and communications materials

4.外部PR公司对接和管理

Work closely with PR agencies on events and other activities

1. 市场奖项申报,媒体关系维护

-Handle media enquiries and interviews; prepare press release and materials

Job Title: Assistant Manager (Marketing Communication)

Department: School of Business and Management (MBA Programs)

Job ID:

Job Posting Details

We are seeking a creative and strategic Assistant Manager to join our MBA Marketing and Admissions team. This role focuses on content development, brand storytelling, and digital engagement to strengthen the HKUST MBA brand across markets and industries. The ideal candidate will have a strong background in content creation, digital communications, and market intelligence, with a passion for crafting compelling narratives that resonate with prospective students and stakeholders.

Key Responsibilities

Branding and Content Development

• Develop and manage high-quality content across digital platforms, including website, email campaigns, social media, and program brochures.
• Ensure all communications reflect the HKUST MBA brand voice and positioning, with consistency and impact.
• Collaborate with internal teams and external vendors to produce multimedia content that enhances engagement and drives recruitment outcomes.
• Maintain editorial calendars and oversee content updates to ensure relevance and timeliness.

Digital Engagement and Communications

• Support the execution of integrated marketing campaigns across digital channels.
• Monitor performance metrics and user behavior to refine messaging and improve outreach effectiveness.
• Contribute to the development of targeted communications for different audience segments, including prospective students, alumni, and corporate partners.

Market Intelligence and Research

• Conduct market research and competitor analysis to inform content strategy and positioning.
• Stay current with trends in graduate business education, digital marketing, and student engagement.
• Provide insights and recommendations to enhance brand visibility and competitiveness.

Recruitment Support and Relationship Management

• Serve as a key point of contact for prospective applicants, delivering a personalized and professional recruitment experience.
• Respond to enquiries from applicants, prospects, and internal stakeholders.
• Coordinate with the admissions team to ensure a seamless applicant journey from initial contact to enrollment.
• Engage current students and alumni to support storytelling and recruitment efforts.

Qualifications

• Minimum 5 years of experience in content creation, marketing communications, or admissions, preferably in higher education or graduate management programs.
• Strong writing and editorial skills, with the ability to adapt tone and messaging for different platforms and audiences.
• Familiarity with digital marketing tools and analytics platforms (e.g., Power BI, Google Analytics).
• Experience in brand development and strategic communications.
• Excellent organizational and planning skills, with attention to detail and timelines.
• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.

(Duration: 2 years, renewable)

Starting salary will be commensurate with qualifications and experience.  Fringe benefits including annual leave, medical and dental benefits will be provided.  A gratuity will be payable upon successful completion of contract.

Application Procedure

In support of a green work environment, we accept applications submitted online only.  To apply, please complete an online application form through the HKUST Careers website ) and return it online to the Human Resources Office.  Review of applications will continue until the position is filled.  Applicants will receive an acknowledgement by email upon successful submission.  We thank applicants for their interest, but advise that only shortlisted candidates will be notified of the result of the application.

(Information provided by applicants will be used for recruitment and other employment-related purposes.  Applicants should read the Personal Information Collection Statement before submission of application.)

HKUST is an equal opportunities employer and is committed to our core values of

inclusiveness, diversity, and respect.

Our client is looking for a skilled Public Relations Officer to manage day-to-day operations of an interactive customer community for a leading bank. This community provides Mainland customers with an online platform to exchange their banking experiences in HK and co-create banking journeys with the bank to best meet the needs of Mainland customers. It also promotes customer advocacy through word-of-mouth marketing.

• Review posts and comments published in the community by members on a daily basis
• Respond to customer posts and answer simple, unauthenticated inquiries
• Stay alert to incidents and complaints and escalate them as appropriate
• Share engaging posts related to banking topics that Mainland customers are interested in
• Compile a monthly newsletter with a member activity dashboard
• Create engagement activities to maintain member interest and participation
• May be required to work specific hours on weekends and public holidays based on business needs

• University degree holder
• 3 - 5 years experience in social media content management in banking field
• Excellent communication skills in verbal (Putonghua & Cantonese) and written Chinese (simplified & traditional) and English
• Good understanding of social media trends and popular culture of Mainland China, with a good sense of humor
• Good analytical skills and attention to detail

• Salary: Up to $32k per month
• Seniority level: Not Applicable
• Employment type: Full-time
• Job function: Advertising
• Industry: Banking

Yau Tsim Mong District, Hong Kong SAR

DUTIES:

• Marketing, Communications and PR
• Develop and maintain website content;
• Draft and post social media communications;
• Draft bi-monthly newsletters and eDM content;
• Collect data from social media and newsletters for analytic purposes;
• Develop and maintain information related to our peers' organisations;
• Research newsworthy news for story sharing.

SKILLS REQUIRED:

• All members of the CCIL team need to be passionate about climate change challenges and fully committed to our mission. You must be organized, dependable and able to manage and prioritize a variety of tasks with minimal supervision. Enthusiasm and a "can-do spirit" are essential for this internship.

SPECIFIC SKILLS REQUIRED INCLUDE:

• Be able to work independently;
• Be proficient in computer applications (including Microsoft Office, English and Chinese word processing if possible);
• Familiar with design software (Illustrator, Photoshop) is a plus;
• Have good knowledge of social media applications (Facebook, LinkedIn);
• Have a good command of written and spoken English and Cantonese;
• Be available at least two days a week for a minimum period of two months

Overview

The Channel Marketing Manager plays a key role in driving international tourist acquisition through strategic channel marketing initiatives. This position focuses on optimizing performance across distribution partners—including OTAs, direct channels, social commerce platforms, and travel agents—by leveraging data insights, market trends, and innovative funnel strategies. The ideal candidate is a strategic thinker with strong analytical skills and a passion for delivering measurable commercial impact.

• Develop and implement funnel strategies to improve international tourist acquisition. Work with stakeholders to guide channel marketing efforts, optimize co-op spend, and create targeted campaigns based on travel trends and shopper insights.
• Conduct competitive analysis and market research to uncover trends and growth opportunities and formulate acquisition strategy.
• Monitor key performance metrics to inform strategic decisions and optimize campaign effectiveness.
• Identify distribution channel opportunities and lead experimental initiatives that respond to fast-paced business needs and evolving market dynamics.
• Review and streamline channel marketing operations by implementing efficient workflows, introducing opportunity of intelligence tool, data management platforms that improve cross-team collaboration, measurement visibility and accelerate speed-to-market.
• Own channel marketing initiatives from planning to execution. Ensure quality delivery, track performance, and share insights and recommendations to drive learning across markets and channels.

• Bachelor’s degree or above
• 8+ years in marketing, ecommerce, media, or sales
• Strong data mindset and experience with analytics tools
• Proven success in driving innovation and transformation
• Experience in international markets preferred
• Background in travel, hospitality, OTA, or retail
• Excellent strategic thinking, project management, and communication skills

The Channel Marketing Manager plays a key role in driving international tourist acquisition through strategic channel marketing initiatives. This position focuses on optimizing performance across distribution partners—including OTAs, direct channels, social commerce platforms, and travel agents—by leveraging data insights, market trends, and innovative funnel strategies. The ideal candidate is a strategic thinker with strong analytical skills and a passion for delivering measurable commercial impact.

Responsibilities

• Develop and implement funnel strategies to improve international tourist acquisition. Work with stakeholders to guide channel marketing efforts, optimize co-op spend, and create targeted campaigns based on travel trends and shopper insights.
• Conduct competitive analysis and market research to uncover trends and growth opportunities and formulate acquisition strategy.
• Monitor key performance metrics to inform strategic decisions and optimize campaign effectiveness.
• Identify distribution channel opportunities and lead experimental initiatives that respond to fast-paced business needs and evolving market dynamics.
• Review and streamline channel marketing operations by implementing efficient workflows, introducing opportunity of intelligence tool, data management platforms that improve cross-team collaboration, measurement visibility and accelerate speed-to-market.
• Own channel marketing initiatives from planning to execution. Ensure quality delivery, track performance, and share insights and recommendations to drive learning across markets and channels.

Requirements

• Bachelor's degree or above
• 8+ years in marketing, ecommerce, media, or sales
• Strong data mindset and experience with analytics tools
• Proven success in driving innovation and transformation
• Experience in international markets preferred
• Background in travel, hospitality, OTA, or retail
• Excellent strategic thinking, project management, and communication skills

HKProfessional

Are you looking for an internship opportunity? We are in search of Channel Marketing Intern to support our channel marketing team:

What you'll be doing:

This internship opportunity offers exposure to both channel marketing team and brand marketing team:

1. Responsible for channel marketing related assistance, and clerical support (Translation of promotion materials, POSM preparation & consolidation of reports etc.).

2. Liaise with vendors (e.g. photographers, design & production houses, agencies) to ensure tasks are executed to the desired quality standards.

3. Support marketing campaign through idea generation and market research.

4. Maintain effective working relationships with internal and external stakeholders, coordinate various tasks with accuracy and ensure timely delivery.

5. Support ad hoc projects as assigned. 

What we're looking for:

1. University student, preferably from a business-related discipline. Majoring in Marketing is a plus.
2. Available to work for 2.5 days per week. Afternoon shift is preferred (i.e. 13:30-18:00)
3. Strong communication and interpersonal skills. 
4. Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) 
5. Ability to work independently and as part of a team. 
6. Detail-oriented with strong organizational skills. 
7. Eagerness to learn and take on new challenges.
8. Fluent in English and Chinese

What you can expect:

• Both on-trade and off-trade channel marketing work experience in the FMCG sector.
• On the job training.

Welcome to follow us on social media or visit our company website  for more information.

Personal data collected will be treated in the strictest confidence and only for recruitment purposes. Applicants who are not contacted within two months may consider their applications unsuccessful. Carlsberg will retain the applications for a maximum of six months and may refer suitable applicants to other vacancies within the company.

Job ID Location Lantau Island, Hong Kong Business Hong Kong Disneyland Resort Date posted Sep. 12, 2025

The Channel Marketing Manager plays a key role in driving international tourist acquisition through strategic channel marketing initiatives. This position focuses on optimizing performance across distribution partners—including OTAs, direct channels, social commerce platforms, and travel agents—by leveraging data insights, market trends, and innovative funnel strategies. The ideal candidate is a strategic thinker with strong analytical skills and a passion for delivering measurable commercial impact.

Responsibilities

• Develop and implement funnel strategies to improve international tourist acquisition. Work with stakeholders to guide channel marketing efforts, optimize co-op spend, and create targeted campaigns based on travel trends and shopper insights.
• Conduct competitive analysis and market research to uncover trends and growth opportunities and formulate acquisition strategy.
• Monitor key performance metrics to inform strategic decisions and optimize campaign effectiveness.
• Identify distribution channel opportunities and lead experimental initiatives that respond to fast-paced business needs and evolving market dynamics.
• Review and streamline channel marketing operations by implementing efficient workflows, introducing opportunity of intelligence tool, data management platforms that improve cross-team collaboration, measurement visibility and accelerate speed-to-market.
• Own channel marketing initiatives from planning to execution. Ensure quality delivery, track performance, and share insights and recommendations to drive learning across markets and channels.

Requirements

• Bachelor's degree or above
• 8+ years in marketing, ecommerce, media, or sales
• Strong data mindset and experience with analytics tools
• Proven success in driving innovation and transformation
• Experience in international markets preferred
• Background in travel, hospitality, OTA, or retail
• Excellent strategic thinking, project management, and communication skills

HKProfessional #LI-CL1

The Channel Marketing Manager plays a key role in driving international tourist acquisition through strategic channel marketing initiatives. This position focuses on optimizing performance across distribution partners—including OTAs, direct channels, social commerce platforms, and travel agents—by leveraging data insights, market trends, and innovative funnel strategies. The ideal candidate is a strategic thinker with strong analytical skills and a passion for delivering measurable commercial impact.

Responsibilities

• Develop and implement funnel strategies to improve international tourist acquisition. Work with stakeholders to guide channel marketing efforts, optimize co-op spend, and create targeted campaigns based on travel trends and shopper insights.
• Conduct competitive analysis and market research to uncover trends and growth opportunities and formulate acquisition strategy.
• Monitor key performance metrics to inform strategic decisions and optimize campaign effectiveness.
• Identify distribution channel opportunities and lead experimental initiatives that respond to fast-paced business needs and evolving market dynamics.
• Review and streamline channel marketing operations by implementing efficient workflows, introducing opportunity of intelligence tool, data management platforms that improve cross-team collaboration, measurement visibility and accelerate speed-to-market.
• Own channel marketing initiatives from planning to execution. Ensure quality delivery, track performance, and share insights and recommendations to drive learning across markets and channels.

Requirements

• Bachelor's degree or above
• 8+ years in marketing, ecommerce, media, or sales
• Strong data mindset and experience with analytics tools
• Proven success in driving innovation and transformation
• Experience in international markets preferred
• Background in travel, hospitality, OTA, or retail
• Excellent strategic thinking, project management, and communication skills