33 Brand Management jobs in Hong Kong

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The Product Manager will define product vision, strategy, and roadmap, and drive execution. He/She will ensure the product portfolio meets and evolves with customer needs and business goals. The role acts as a bridge between various teams such as operations, kitchen, marketing, and other business units to ensure seamless collaboration and execution in F&B product changes to fit business needs.

• Drive product innovation and business-planning processes with cross-functional teams. Lead continuous product innovation for core and LTO products, from pilot tests to system-wide roll out.
• Drive the execution of all processes in the product lifecycle, including product and market research, competitor analysis, planning, positioning, requirements and roadmap development, and product launch.
• Lead product launches – plan and execute product launches, work with marketing and sales teams to ensure successful product adoption and GTM communications.
• Translate product strategy into detailed requirements for prototyping and final development with R&D and operations teams.
• Assist in creating product strategy documents that describe business cases, high-level use cases, technical requirements, revenue, and ROI forecasts.
• Analyze customer needs, current market trends, and potential new product initiatives with detailed analysis based on customer research, ROI analysis, and operational needs/capabilities.
• Assess current competitor offerings and seek opportunities for differentiation against business mission and operational capabilities.
• Analyze product performance data, gather customer feedback, and utilize data and insights to inform product decisions and improvements.

• Bachelor’s degree (or equivalent) in product design, marketing, or business management.
• At least 3 years of experience working in product management, preferably in FMCG, consumer brands, or F&B industry.
• Experience working in a dynamic and entrepreneurial product management role.
• Proven success in overseeing all elements of the product development lifecycle.
• High effectiveness in collaborating with cross-functional teams.
• Experience in delivering pilots to fine-tune products/marketing strategies.
• Ability to analyze data, understand market trends, and make data-driven decisions.
• Ability to understand the evolving landscape of Chinese cuisine, define a clear product vision and strategy, and align it with business goals.
• Ability to solve problems that arise during the product development lifecycle.

• Mid-Senior level

• Full-time

• Product Management

• Restaurants, Food and Beverage Manufacturing, and Food and Beverage Retail

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Develop and evolve the brand's identities through unique IP-driven narratives that captivate audiences. This role collaborates with agencies, internal designers, and licensees to lead the ongoing creation of style guides, merchandise design, promotional and social media content that reflect the IP's character and meet business needs. It also involves crafting immersive brand experiences across digital, physical, or interactive formats to strengthen emotional connections with audiences. The role works closely with cross-functional internal teams, licensees, and external partners to ensure brand consistency across all platforms and initiatives, and oversees IP Licensing events and projects, including planning, logistics, and on-site coordination.

• Develop and evolve the brand's identities through unique IP-driven narratives that captivate audiences
• Collaborate with agencies, internal designers, and the licensees to lead the ongoing creation of style guides, merchandise design, promotional and social media content that reflect the IP's Character and meet the business needs
• Craft immersive brand experiences whether in digital, physical, or interactive formats and to strengthen emotional connection with audience
• Work closely with cross-functional internal teams, licensees, and external partners to ensure brand consistency across all platforms and initiatives
• Oversee and execute IP Licensing events and projects, including planning, logistics, and on-site coordination

• Higher Diploma or above in Design, Arts or other related disciplines
• At least 5 years of experience in IP management or related roles, with a focus on creative strategy
• A strong creative vision, supported by a strong portfolio showcasing creative work and IP branding projects
• Proficient in design software, with keen eye for design, aesthetics and design quality
• Deep understanding of IP brand development and marketing principles
• Excellent project management skills, capable of thriving in a fast paced, collaborative environment
• Highly organized and detailed-oriented, with exceptional interpersonal skills and the ability to perform under pressure
• Proficient in Cantonese, English and Mandarin
• Immediate availability is highly preferred

• Seniority level: Associate
• Employment type: Full-time
• Job function: Business Development
• Location: Eastern District, Hong Kong SAR
• Posted: 2 weeks ago

Develop and evolve the brand's identities through unique IP-driven narratives that captivate audiences. This role collaborates with agencies, internal designers, and licensees to lead the ongoing creation of style guides, merchandise design, promotional and social media content that reflect the IP's character and meet business needs. It also involves crafting immersive brand experiences across digital, physical, or interactive formats to strengthen emotional connections with audiences. The role works closely with cross-functional internal teams, licensees, and external partners to ensure brand consistency across all platforms and initiatives, and oversees IP Licensing events and projects, including planning, logistics, and on-site coordination.

• Develop and evolve the brand's identities through unique IP-driven narratives that captivate audiences
• Collaborate with agencies, internal designers, and the licensees to lead the ongoing creation of style guides, merchandise design, promotional and social media content that reflect the IP's Character and meet the business needs
• Craft immersive brand experiences whether in digital, physical, or interactive formats and to strengthen emotional connection with audience
• Work closely with cross-functional internal teams, licensees, and external partners to ensure brand consistency across all platforms and initiatives
• Oversee and execute IP Licensing events and projects, including planning, logistics, and on-site coordination

• Higher Diploma or above in Design, Arts or other related disciplines
• At least 5 years of experience in IP management or related roles, with a focus on creative strategy
• A strong creative vision, supported by a strong portfolio showcasing creative work and IP branding projects
• Proficient in design software, with keen eye for design, aesthetics and design quality
• Deep understanding of IP brand development and marketing principles
• Excellent project management skills, capable of thriving in a fast paced, collaborative environment
• Highly organized and detailed-oriented, with exceptional interpersonal skills and the ability to perform under pressure
• Proficient in Cantonese, English and Mandarin
• Immediate availability is highly preferred

• Seniority level: Associate
• Employment type: Full-time
• Job function: Business Development
• Location: Eastern District, Hong Kong SAR
• Posted: 2 weeks ago

Overview

Join to apply for the Supervisor, Product Marketing role at Hong Kong Airlines .

• Benchmark market products and implementation as industry trending research
• Design product strategies for continuous development and enhance the revenue position of Hong Kong Airlines

• Set up product specifications and Terms & Conditions based on market situation and commercial needs
• Establish a project timeline and milestones to track product implementation progress
• Set up monitoring parameters for various product dimensions to enable continuous enhancement

• Closely communicate with different concerned parties to follow up on product and operation issues
• Consolidate all necessary project information for the development and enhancement process

• Bachelor / Associate Degree in Business Administration and Related Commercial Discipline
• 3-5 years of relevant working experience. Candidates with less experience will be considered as Officer, Product Marketing
• Strong Project Management skills and experience in handling all types of commercial and operational projects
• Strong analytical skills to monitor product performance and provide feedback for enhancement
• Strong communication skills and ability to collaborate with all levels of staff
• Strong commercial acumen to respond to business market changes
• Ability to work well under pressure
• Knowledge of online platform mechanisms
• Familiarity with the market behavior of the aviation industry is an advantage.

• Mid-Senior level

• Full-time

• Marketing and Sales

• Airlines and Aviation

Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.

• Play a key role in the implementation of product launch/revamp projects to ensure all product launch materials can be delivered on time and in good quality. Work closely with other teams to develop clear, customer-friendly and compliant marketing materials (including, product brochure, product leaflet, video, promotion flyer & website content, etc.) to support the projects within the project timeline.
• Develop compelling proposition and communicate the key product benefits in clear and customer-friendly language. Ensure the marketing materials developed are in line with the agreed proposition. Lead external creative agencies/editors to develop impactful and professional materials supported by user-friendly content and layout development.
• Take charge of product maintenance projects by working closely with relevant teams to update numbers of material within the agreed timeline.
• Craft and implement promotion campaigns, both tactical and product promotions in good quality. Liaise and coordinate with related teams to ensure the campaigns are properly delivered to customers and agents.
• Respond promptly to stakeholders’ requests and actively seek possible solutions.
• Monitor team budget and handle payment settlement.

• University graduate of Marketing/Communication/Business
• Minimum 7 years of related experience gained in financial/life insurance industry with basic knowledge on life insurance products
• Solid experience in developing customer-friendly communications materials and organizing product launch campaigns
• Highly customer focused with strong ability to understand customers’ needs and translate internal-facing and technical information to customer-friendly language, thus excellent written communications skill is needed
• Proven experience in driving collateral design to professional quality
• Excellent project management and organizational skill
• Ability to work independently and collaborate effectively with stakeholders
• Excellent communication and writing skills in English, traditional and simplified Chinese
• Familiar with AI tools for desktop research and content creation
• Proficient in PC skills, including MS Word, Excel, PowerPoint and Chinese Word Processing
• Ability to handle multiple tasks simultaneously and meet tight deadlines in a fast-paced and dynamic environment
• Detail-oriented and with a can-do spirit, willing to take initiative and learn new skills

Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.

Mid-Senior level

Full-time

Marketing and Sales

Responsibilities

• Define product positioning, messaging, and differentiation for KuCoin’s core products (Spot, Futures, Earn, Launchpad, Payment, etc.).
• Lead go-to-market (GTM) strategies for new product launches, ensuring alignment with market demand and user needs.
• Translate technical product features into clear, compelling value propositions for different user segments.
• Design and execute integrated product marketing campaigns across digital, community, and offline channels.
• Collaborate with performance marketing, social media, PR, and growth teams to maximize product visibility and adoption.
• Own campaign planning from ideation to execution, with clear ROI and user acquisition targets.

• Conduct market research and competitive analysis to identify user needs and industry trends.
• Work closely with product managers to shape product roadmap based on user insights and market opportunities.
• Define and track product marketing KPIs (user acquisition, activation, retention, conversion).

• Act as the bridge between product, marketing, and regional teams to ensure consistent messaging and coordinated launches.
• Train internal teams and create marketing toolkits to empower sales, BD, and community teams.
• Manage external agency and partner collaboration for product campaigns.

• Bachelor’s degree or above in Marketing, Business, or related fields; MBA is a plus.
• 6+ years of product marketing or growth experience, with at least 3 years in crypto, fintech, or internet platforms.
• Strong track record in launching and scaling digital products with measurable user growth.
• Excellent skills in market research, user analysis, and translating insights into actionable strategies.
• Data-driven, familiar with product analytics, funnel metrics, and campaign performance measurement.
• Strong project management and cross-team collaboration skills, able to handle multiple GTM projects simultaneously.
• Fluent in English; Chinese proficiency is a plus.

• Mid-Senior level

• Full-time

• Marketing

Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.

• Play a key role in the implementation of product launch/revamp projects to ensure all product launch materials can be delivered on time and in good quality. Work closely with other teams to develop clear, customer-friendly and compliant marketing materials (including, product brochure, product leaflet, video, promotion flyer & website content, etc.) to support the projects within the project timeline.
• Develop compelling proposition and communicate the key product benefits in clear and customer-friendly language. Ensure the marketing materials developed are in line with the agreed proposition. Lead external creative agencies/editors to develop impactful and professional materials supported by user-friendly content and layout development.
• Take charge of product maintenance projects by working closely with relevant teams to update numbers of material within the agreed timeline.
• Craft and implement promotion campaigns, both tactical and product promotions in good quality. Liaise and coordinate with related teams to ensure the campaigns are properly delivered to customers and agents.
• Respond promptly to stakeholders’ requests and actively seek possible solutions.
• Monitor team budget and handle payment settlement.

• University graduate of Marketing/Communication/Business
• Minimum 7 years of related experience gained in financial/life insurance industry with basic knowledge on life insurance products
• Solid experience in developing customer-friendly communications materials and organizing product launch campaigns
• Highly customer focused with strong ability to understand customers’ needs and translate internal-facing and technical information to customer-friendly language, thus excellent written communications skill is needed
• Proven experience in driving collateral design to professional quality
• Excellent project management and organizational skill
• Ability to work independently and collaborate effectively with stakeholders
• Excellent communication and writing skills in English, traditional and simplified Chinese
• Familiar with AI tools for desktop research and content creation
• Proficient in PC skills, including MS Word, Excel, PowerPoint and Chinese Word Processing
• Ability to handle multiple tasks simultaneously and meet tight deadlines in a fast-paced and dynamic environment
• Detail-oriented and with a can-do spirit, willing to take initiative and learn new skills

Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.

Mid-Senior level

Full-time

Marketing and Sales

Join to apply for the Supervisor, Product Marketing role at Hong Kong Airlines .

• Benchmark market products and implementation as industry trending research
• Design product strategies for continuous development and enhance the revenue position of Hong Kong Airlines

• Set up product specifications and Terms & Conditions based on market situation and commercial needs
• Establish a project timeline and milestones to track product implementation progress
• Set up monitoring parameters for various product dimensions to enable continuous enhancement

• Closely communicate with different concerned parties to follow up on product and operation issues
• Consolidate all necessary project information for the development and enhancement process

• Bachelor / Associate Degree in Business Administration and Related Commercial Discipline
• 3-5 years of relevant working experience. Candidates with less experience will be considered as Officer, Product Marketing
• Strong Project Management skills and experience in handling all types of commercial and operational projects
• Strong analytical skills to monitor product performance and provide feedback for enhancement
• Strong communication skills and ability to collaborate with all levels of staff
• Strong commercial acumen to respond to business market changes
• Ability to work well under pressure
• Knowledge of online platform mechanisms
• Familiarity with the market behavior of the aviation industry is an advantage.

• Mid-Senior level

• Full-time

• Marketing and Sales

• Airlines and Aviation

• Define product positioning, messaging, and differentiation for KuCoin’s core products (Spot, Futures, Earn, Launchpad, Payment, etc.).
• Lead go-to-market (GTM) strategies for new product launches, ensuring alignment with market demand and user needs.
• Translate technical product features into clear, compelling value propositions for different user segments.
• Design and execute integrated product marketing campaigns across digital, community, and offline channels.
• Collaborate with performance marketing, social media, PR, and growth teams to maximize product visibility and adoption.
• Own campaign planning from ideation to execution, with clear ROI and user acquisition targets.

• Conduct market research and competitive analysis to identify user needs and industry trends.
• Work closely with product managers to shape product roadmap based on user insights and market opportunities.
• Define and track product marketing KPIs (user acquisition, activation, retention, conversion).

• Act as the bridge between product, marketing, and regional teams to ensure consistent messaging and coordinated launches.
• Train internal teams and create marketing toolkits to empower sales, BD, and community teams.
• Manage external agency and partner collaboration for product campaigns.

• Bachelor’s degree or above in Marketing, Business, or related fields; MBA is a plus.
• 6+ years of product marketing or growth experience, with at least 3 years in crypto, fintech, or internet platforms.
• Strong track record in launching and scaling digital products with measurable user growth.
• Excellent skills in market research, user analysis, and translating insights into actionable strategies.
• Data-driven, familiar with product analytics, funnel metrics, and campaign performance measurement.
• Strong project management and cross-team collaboration skills, able to handle multiple GTM projects simultaneously.
• Fluent in English; Chinese proficiency is a plus.

• Mid-Senior level

• Full-time

• Marketing