105 Brand Management jobs in Hong Kong
Senior Manager, Brand Management
Posted today
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Who we are
lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.
About This Team
The APAC Brand Management team leads lululemon's brand strategy and expression across the region, ensuring the global brand vision comes to life with clarity and consistency across markets, and resonates with local guests. This team works cross-functionally to drive integration, focus and cultural impact.
The Senior Manager, Brand Management sits within the APAC regional brand team, reporting to the regional Senior Director, Brand. A custodian of the brand, this individual will lead brand and product campaigns, from strategy development through to execution; translating the global brand vision into locally relevant initiatives that drive brand awareness, consideration and business growth across APAC. They will partner closely with global and market brand teams, as well as cross-functional brand and business partners to shape our long-term brand strategy and seasonal articulation, to drive relevance with guests across APAC.
This role requires a high level of collaboration and cross-functional engagement; bringing thought-leadership and functional expertise to multiple stakeholders and team members.
A day in the life
Strategic Leadership
- Own the seasonal brand calendaring process across APAC in partnership with Senior Director, Brand, Senior Manager, Brand Operations, Product and market teams
- Support the AOP process, providing strategic direction and investment guidelines to market and functional teams to guide budget allocations
- Lead integrated brand campaigns across the region; both global adaptations and regionally-led initiatives, grounded in consumer insights to drive local relevance, and guest engagement
- Act as a strategic thought partner for in-market teams and regional functions, offering guidance and direction to deliver a consistent brand POV across all markets
- Partner with and influence global brand partners to drive APAC priorities, representing market needs and nuances
- Enroll APAC brand and business teams on global brand updates and strategic frameworks, driving understanding and adoption in market
- Monitor, analyze and share quarterly brand measurement results in partnership with global Insights team; developing hypotheses and actionable plans.
Team Leadership & Development
- Lead, mentor, and grow a high-performing regional brand team to execute the seasonal brand calendar
- Provide clear direction, development feedback, and performance coaching to direct reports
- Support the Brand Director to oversee resourcing, recruitment and project allocation across the team
Integrated Campaign Execution
- Oversee campaign GTM process and key milestones with Regional and Market teams, in partnership with Brand & Creative Operations
- Champion a consistent brand expression across diverse markets whilst allowing for local nuance and adaptation
- Develop and implement frameworks, playbooks and creative concepts to drive consistency and best practice across markets
- Set and track campaign KPIs, taking actionable learnings to inform future work
- Partner with regional marketing (Community, Creative, RBE, PR, Social, Media), Product and Digital teams to execute seasonal brand campaigns, in support of brand strategy and objectives
- Ensure timely post-campaign recaps and reporting to leadership teams
Qualifications
- years in an integrated brand marketing role, including experience managing and developing a team
- Proven ability to lead brand strategy and campaign execution, ideally across APAC markets
- Experience working with global brands, translating global brand strategy into locally relevant initiatives
- Strong understanding of and interest in consumer and marketplace trends and insights
- Confident, collaborative, and able to simplify complex situations
- Comfortable working with ambiguity, with strong drive to improve ways of working and drive clarity for teams
- Excellent project management and communication skills
- Experience working in a matrixed organization
Must Haves
- Acknowledges the presence of choice in every moment and takes personal responsibility for their life.
- Possesses an entrepreneurial spirit and continuously innovates to achieve great results.
- Communicates with honesty and kindness, and creates the space for others to do the same.
- Leads with courage, knowing the possibility of greatness is bigger than the fear of failure.
- Fosters connection by putting people first and building trusting relationships.
- Integrates fun and joy as a way of being and working, aka doesn't take themselves too seriously.
Beyond The Paycheck (Benefits & Perks)
At lululemon, we care for and invest in the whole person – body, mind, spirit. Our total rewards program is designed to support you in achieving your goals and focus on the things you love. In addition to competitive base pay and a team-based bonus program, we also offer paid time off, generous employee discounts, fitness/yoga classes, parenthood top up program and personal and professional development programs.
Note: availability of these benefits and perks may be subject to your location & employment type and may have certain eligibility requirements. The Company reserves the right to alter these benefits and perks in whole or in part at any time without advance notice.
Manager, Brand Management, Fanta
Posted today
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Job Description
Please note: This is not a Remote role and will require the individual to be based in Hong Kong and follow a hybrid work schedule. This is an Individual Contributor role.
We are looking for a business minded marketer with a passion for entrepreneurism to lead a Fanta & Schweppes across Hong Kong and Taiwan. This is a unique opportunity to build a highly profitable, digital driven global brand from the bottom up. Possessing some super-powers will be essential to success. The ideal candidate will be a keen brand strategist but also have strong business acumen, an analytical wizard but also an impactful storyteller, resilient and highly resourceful. The vision is to grow Fanta & Schweppes into one of the most loved consumer brands and become the biggest profit driver for the company. With significant business in mainland Hong Kong and Tai Wan the role will provide true multi-market impact.
What You'll Do for Us:
- Core focus will be to develop and execute Fanta & Schweppes brand growth strategies and business plans to fuel equity and market share growth.
- This will involve collaboration within the marketing function across the networked organization globally, locally and in other OU for GC&M led campaigns as well as other OU led campaigns.
- This will also require cross-functional work with Creative, IMX, Frontline Marketing, Customer Commercial and Franchise, Finance, Technical and R&D, bottler marketing and sales teams.
- You will need to master and own global brand architectures and standards, local human insights and market reality to fuel brand and business, inspire partners and deliver consistent consumer brand experiences.
- You will need to develop and drive a comprehensive eCommerce and digital business model as the biggest retail channel for Fanta & Schweppes.
- Keep a finger on the pulse of consumers, customer and market. Constantly measure business performance and marketing effectiveness. Influence the system to action with speed.
- Import and export winning ideas and work across the global Fanta & Schweppes marketing community.
Qualifications & Requirements:
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field. An advanced degree (MBA or equivalent) is a plus, especially with a focus on brand management, strategy, or digital marketing.
- Minimum of 7 to 9 years of relevant experience in brand management, marketing, or related commercial roles, ideally within the FMCG, consumer products, or retail industries.
- Proven track record in leading brand strategy development and execution, ideally within the FMCG or consumer products industry. Experience across both emerging and established brands in the Hong Kong and Taiwan markets is highly valued.
- Hands-on experience in eCommerce-led business models and digital marketing strategies, with the ability to drive online brand growth and performance.
- Strong cross-functional collaboration skills, with experience working in complex matrixed environments across multiple geographies and teams (including Creative, IMX, Customer & Commercial, Franchise, Finance, and R&D).
- Strong business acumen with a data-driven mindset. You can connect insights to action and have a history of influencing key stakeholders with clarity and confidence.
- Budget planning and financial management capabilities, with an understanding of ROI and performance tracking.
- Full professional fluency in English is required to collaborate in our globally networked environment. Proficiency in Chinese (Cantonese or Mandarin) is highly preferred for success in Hong Kong and Taiwan markets.
- A passion for brand building, innovation, and creating consumer value. You bring curiosity, resilience, and a growth mindset in everything you do.
What can help you to be successful in the role?
Growth Behavior:
- Growth Mindset: Demonstrates Curiosity. Welcomes failure as a learning opportunity.
- Smart Risk: Makes bold decisions/recommendations.
- Externally Focused: Understands the upstream and downstream implications of his/her work.
- Performance Driven & Accountable: Has high performance standards. Outperforms her/his peers.
- Fast/Agile: Removes barriers to move faster. Experiments and adapts. Thrives under pressure and fast pace.
- Empowered: Brings solutions instead of problems. Challenges the status quo. Has the courage to take an unpopular stance.
Leadership Behavior
- Act Like an Owner: Deliver results, creating value for our brands, our System, our customers and key stakeholders.
- Collaborate with the System, Customers and Key Stakeholders
- Develops Self and Others: Develop self and support others' development to achieve their full potential.
- Drive Innovation: Generate new or unique solutions and embrace new ideas that help sustain our business.
What We Can Do For You
- Career growth and development: Leveraging our boundaryless network, we provide access to educational platforms and provide coaching, mentoring and feedback, as a part of our Leadership & Development process.
- Diverse and inclusive culture: You'll be embraced for who you are and empowered to use your voice to help others find theirs. We want to make our culture inevitable.
- International Experience: Become part of international projects and work along multicultural teams, through our global network.
Skills
Market Trends; Market Research; Product Development; Sales; Design; Sales Volume; Marketing; Strategic Selling
Annual Incentive Reference Value Percentage:15
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
FINANCE MANAGER – HK listed brand management
Posted today
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Job Description
- We are a member of a Hong Kong listed group with diversified operations across Asia. Our core business includes brand management and distribution of premium beauty brands, as well as strategic investments in real estate.
- To support our continued growth, we are seeking a highly capable and detail-oriented Finance Manager to join our Finance team.
- Reporting directly to the Group Financial Controller
- Work in Finance Team of 8 members
- Leading monthly, quarterly, and year-end financial consolidations
- Preparing financial statements, reports, and accounting schedules
- Coordinating with external auditors for interim and annual audits
- Assisting in the preparation of interim and annual group results
- Developing financial forecasts and budgets, including group-level consolidation
- Conducting operational analyses and preparing management reports
- Liaising with bankers, auditors, and group entities
- Managing tax filings and compliance
- Member of HKICPA, ACCA, or equivalent professional body
- Minimum 4–5 years of experience in financial consolidation, preferably within listed companies, multinational corporations, or large audit firms
- Strong technical expertise in consolidation across multiple subsidiaries and a solid understanding of IFRS
- Familiarity with month-end closing procedures and internal control frameworks
- Proficiency in both English and Chinese
- Competent in Microsoft Office applications
- 5 days work
- No travel required
- Annual leave : 14 days (1st yr) to 20 days (max)
- Medical insurance
- Personal accident insurance provided
Please attach your CV with salary expected to
JPC Recruiting Services was established in 1990.
We provide free job hunting services to job seekers.
To speed up our process, please do NOT send us download links.
Personal data provided by job applicants will be used for recruitment purpose only.
Your privacy is guaranteed. We will never give out, lease, or sell your personal information.
Assistant Manager, Group Brand Management and Communications
Posted today
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Job Description
About the Job
We are looking for a dynamic and detail-oriented Assistant Manager in Brand Management and Communications in Group level. To lead and execute integrated brand and communication strategies that elevate the brand image, also drive brand consistency across all touchpoints.
Key Responsibilities:
- Develop global strategies and integrated consumer campaigns that drive brand awareness, category top of mind and commercial objectives from a diverse source of markets across Hong Kong, Mainland China and international regions.
- Lead, guide and support all implementation in relation to brand guideline, brand platform, position and etc.
- Work closely with agencies and deliver Group level communication content and strategy. (Branding, Digital, Social KOLs, PR, Event and Advertising)
- Analyse market trends and brand strategies to steer effective communication tactics that speak to diverse consumers and build the connection that cultivate higher brand affinity.
- Collaborate with global partnership agency to identity brand opportunities to strengthen the Chow Tai Fook Brand.
- Act as a brand guardian and strictly enforce brand guidelines - ensuring consistency and cohesiveness across all internal and external platforms.
- Lead and guide a comprehensive brand asset library and ensure all related materials align with the brand's operating matrix.
Requirements:
- University Degree in Marketing, Advertising, Communications or a related discipline.
- 6-8 years of relevant experience in branding and marketing communications from luxury retail companies is preferred.
- Resourceful, able to work independently and under pressure, and have exceptional interpersonal skills.
- Strong leadership skills and able to communicate with internal and external parties effectively.
- Experience gained from Mainland China market is highly preferred.
- Excellent verbal and written communication skills in English & Chinese.
- Candidates from Branding, PR, Digital and Communications agency are welcomed to apply.
We offer excellent career opportunities, attractive remuneration package & benefits to the right candidate. Interested parties please apply by clicking "Apply" with a full resume.
All information collected will be used for recruitment purposes only.
SENIOR ACCOUNTANT – HK listed brand management & distribution (Tsuen Wan)
Posted 4 days ago
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Job Description
Overview
Senior Accountant – HK listed brand management & distribution (Tsuen Wan) role at JPC Corporation. 2 days ago. Be among the first 25 applicants. Please attach your CV with salary expected to
JPC Texson Ltd is a Hong Kong and China licensed Employment Consulting firm, established since 1990, specializing in headhunting and recruiting services for companies in Hong Kong and China. We have offices in Hong Kong, Shenzhen, Guangzhou, Shanghai and Beijing.
About the Company- We are a member of a Hong Kong listed group with diversified operations across Asia.
- Our core business includes brand management and distribution of premium beauty brands, as well as strategic investments in real estate.
- To support our continued growth, we are seeking a highly capable and detail-oriented Senior Accountant to join our Finance team.
- Reporting directly to the Group Financial Controller
- Work in Finance Team of 8 members
- Leading monthly, quarterly, and year-end financial consolidations
- Preparing financial statements, reports, and accounting schedules
- Coordinating with external auditors for interim and annual audits
- Assisting in the preparation of interim and annual group results
- Developing financial forecasts and budgets, including group-level consolidation
- Conducting operational analyses and preparing management reports
- Liaising with bankers, auditors, and group entities
- Managing tax filings and compliance
- Member of HKICPA, ACCA, or equivalent professional body
- Minimum 4-5 years of experience in financial consolidation, preferably within listed companies, multinational corporations, or large audit firms
- Strong technical expertise in consolidation across multiple subsidiaries and a solid understanding of IFRS
- Familiarity with month-end closing procedures and internal control frameworks
- Proficiency in both English and Chinese
- Competent in Microsoft Office applications
- 5 days work
- No travel required
- Annual leave: 14 days (1st year) to 20 days (max)
- Medical insurance
- Personal accident insurance provided
JPC Recruiting Services was established in 1990. We provide free job hunting services to job seekers. Personal data provided by job applicants will be used for recruitment purposes only. Your privacy is guaranteed. We will never give out, lease, or sell your personal information.
#J-18808-LjbffrFINANCE MANAGER – HK listed brand management & distribution (Kwai Fong)
Posted 9 days ago
Job Viewed
Job Description
FINANCE MANAGER – HK listed brand management & distribution (Kwai Fong)
We are a member of a Hong Kong listed group with diversified operations across Asia. Our core business includes brand management and distribution of premium beauty brands, as well as strategic investments in real estate.
Job Description
We are seeking a highly capable and detail-oriented Finance Manager to join our Finance team.
Key Responsibilities- Reporting directly to the Group Financial Controller
- Work in Finance Team of 8 members
- Leading monthly, quarterly, and year-end financial consolidations
- Preparing financial statements, reports, and accounting schedules
- Coordinating with external auditors for interim and annual audits
- Assisting in the preparation of interim and annual group results
- Developing financial forecasts and budgets, including group-level consolidation
- Conducting operational analyses and preparing management reports
- Liaising with bankers, auditors, and group entities
- Managing tax filings and compliance
- Member of HKICPA, ACCA, or equivalent professional body
- Minimum 4-5 years of experience in financial consolidation, preferably within listed companies, multinational corporations, or large audit firms
- Strong technical expertise in consolidation across multiple subsidiaries and a solid understanding of IFRS
- Familiarity with month-end closing procedures and internal control frameworks
- Proficiency in both English and Chinese
- Competent in Microsoft Office applications
- 5 days work
- No travel required
- Annual leave: 14 days (1st yr) to 20 days (max)
- Medical insurance
- Personal accident insurance provided
JPC Recruiting Services is an equal opportunities employer and welcomes applications from all qualified candidates. We are committed to providing a fair and inclusive work environment.
#J-18808-LjbffrSENIOR ACCOUNTANT – HK listed brand management & distribution (Tsuen Wan)
Posted 4 days ago
Job Viewed
Job Description
Senior Accountant – HK listed brand management & distribution (Tsuen Wan) role at JPC Corporation. 2 days ago. Be among the first 25 applicants. Please attach your CV with salary expected to
JPC Texson Ltd is a Hong Kong and China licensed Employment Consulting firm, established since 1990, specializing in headhunting and recruiting services for companies in Hong Kong and China. We have offices in Hong Kong, Shenzhen, Guangzhou, Shanghai and Beijing.
About the Company- We are a member of a Hong Kong listed group with diversified operations across Asia.
- Our core business includes brand management and distribution of premium beauty brands, as well as strategic investments in real estate.
- To support our continued growth, we are seeking a highly capable and detail-oriented Senior Accountant to join our Finance team.
- Reporting directly to the Group Financial Controller
- Work in Finance Team of 8 members
- Leading monthly, quarterly, and year-end financial consolidations
- Preparing financial statements, reports, and accounting schedules
- Coordinating with external auditors for interim and annual audits
- Assisting in the preparation of interim and annual group results
- Developing financial forecasts and budgets, including group-level consolidation
- Conducting operational analyses and preparing management reports
- Liaising with bankers, auditors, and group entities
- Managing tax filings and compliance
- Member of HKICPA, ACCA, or equivalent professional body
- Minimum 4-5 years of experience in financial consolidation, preferably within listed companies, multinational corporations, or large audit firms
- Strong technical expertise in consolidation across multiple subsidiaries and a solid understanding of IFRS
- Familiarity with month-end closing procedures and internal control frameworks
- Proficiency in both English and Chinese
- Competent in Microsoft Office applications
- 5 days work
- No travel required
- Annual leave: 14 days (1st year) to 20 days (max)
- Medical insurance
- Personal accident insurance provided
JPC Recruiting Services was established in 1990. We provide free job hunting services to job seekers. Personal data provided by job applicants will be used for recruitment purposes only. Your privacy is guaranteed. We will never give out, lease, or sell your personal information.
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FINANCE MANAGER – HK listed brand management & distribution (Kwai Fong)
Posted 9 days ago
Job Viewed
Job Description
We are a member of a Hong Kong listed group with diversified operations across Asia. Our core business includes brand management and distribution of premium beauty brands, as well as strategic investments in real estate.
Job Description
We are seeking a highly capable and detail-oriented Finance Manager to join our Finance team.
Key Responsibilities- Reporting directly to the Group Financial Controller
- Work in Finance Team of 8 members
- Leading monthly, quarterly, and year-end financial consolidations
- Preparing financial statements, reports, and accounting schedules
- Coordinating with external auditors for interim and annual audits
- Assisting in the preparation of interim and annual group results
- Developing financial forecasts and budgets, including group-level consolidation
- Conducting operational analyses and preparing management reports
- Liaising with bankers, auditors, and group entities
- Managing tax filings and compliance
- Member of HKICPA, ACCA, or equivalent professional body
- Minimum 4-5 years of experience in financial consolidation, preferably within listed companies, multinational corporations, or large audit firms
- Strong technical expertise in consolidation across multiple subsidiaries and a solid understanding of IFRS
- Familiarity with month-end closing procedures and internal control frameworks
- Proficiency in both English and Chinese
- Competent in Microsoft Office applications
- 5 days work
- No travel required
- Annual leave: 14 days (1st yr) to 20 days (max)
- Medical insurance
- Personal accident insurance provided
JPC Recruiting Services is an equal opportunities employer and welcomes applications from all qualified candidates. We are committed to providing a fair and inclusive work environment.
#J-18808-LjbffrBrand Manager (Product Management)
Posted 3 days ago
Job Viewed
Job Description
Get AI-powered advice on this job and more exclusive features.
The Product Manager will define product vision, strategy, and roadmap, and drive execution. He/She will ensure the product portfolio meets and evolves with customer needs and business goals. The role acts as a bridge between various teams such as operations, kitchen, marketing, and other business units to ensure seamless collaboration and execution in F&B product changes to fit business needs.
Key Responsibilities- Drive product innovation and business-planning processes with cross-functional teams. Lead continuous product innovation for core and LTO products, from pilot tests to system-wide roll out.
- Drive the execution of all processes in the product lifecycle, including product and market research, competitor analysis, planning, positioning, requirements and roadmap development, and product launch.
- Lead product launches – plan and execute product launches, work with marketing and sales teams to ensure successful product adoption and GTM communications.
- Translate product strategy into detailed requirements for prototyping and final development with R&D and operations teams.
- Assist in creating product strategy documents that describe business cases, high-level use cases, technical requirements, revenue, and ROI forecasts.
- Analyze customer needs, current market trends, and potential new product initiatives with detailed analysis based on customer research, ROI analysis, and operational needs/capabilities.
- Assess current competitor offerings and seek opportunities for differentiation against business mission and operational capabilities.
- Analyze product performance data, gather customer feedback, and utilize data and insights to inform product decisions and improvements.
- Bachelor’s degree (or equivalent) in product design, marketing, or business management.
- At least 3 years of experience working in product management, preferably in FMCG, consumer brands, or F&B industry.
- Experience working in a dynamic and entrepreneurial product management role.
- Proven success in overseeing all elements of the product development lifecycle.
- High effectiveness in collaborating with cross-functional teams.
- Experience in delivering pilots to fine-tune products/marketing strategies.
- Ability to analyze data, understand market trends, and make data-driven decisions.
- Ability to understand the evolving landscape of Chinese cuisine, define a clear product vision and strategy, and align it with business goals.
- Ability to solve problems that arise during the product development lifecycle.
- Mid-Senior level
- Full-time
- Product Management
- Restaurants, Food and Beverage Manufacturing, and Food and Beverage Retail
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#J-18808-LjbffrBrand Manager (Product Management)
Posted 3 days ago
Job Viewed
Job Description
Get AI-powered advice on this job and more exclusive features.
The Product Manager will define product vision, strategy, and roadmap, and drive execution. He/She will ensure the product portfolio meets and evolves with customer needs and business goals. The role acts as a bridge between various teams such as operations, kitchen, marketing, and other business units to ensure seamless collaboration and execution in F&B product changes to fit business needs.
Key Responsibilities- Drive product innovation and business-planning processes with cross-functional teams. Lead continuous product innovation for core and LTO products, from pilot tests to system-wide roll out.
- Drive the execution of all processes in the product lifecycle, including product and market research, competitor analysis, planning, positioning, requirements and roadmap development, and product launch.
- Lead product launches – plan and execute product launches, work with marketing and sales teams to ensure successful product adoption and GTM communications.
- Translate product strategy into detailed requirements for prototyping and final development with R&D and operations teams.
- Assist in creating product strategy documents that describe business cases, high-level use cases, technical requirements, revenue, and ROI forecasts.
- Analyze customer needs, current market trends, and potential new product initiatives with detailed analysis based on customer research, ROI analysis, and operational needs/capabilities.
- Assess current competitor offerings and seek opportunities for differentiation against business mission and operational capabilities.
- Analyze product performance data, gather customer feedback, and utilize data and insights to inform product decisions and improvements.
- Bachelor’s degree (or equivalent) in product design, marketing, or business management.
- At least 3 years of experience working in product management, preferably in FMCG, consumer brands, or F&B industry.
- Experience working in a dynamic and entrepreneurial product management role.
- Proven success in overseeing all elements of the product development lifecycle.
- High effectiveness in collaborating with cross-functional teams.
- Experience in delivering pilots to fine-tune products/marketing strategies.
- Ability to analyze data, understand market trends, and make data-driven decisions.
- Ability to understand the evolving landscape of Chinese cuisine, define a clear product vision and strategy, and align it with business goals.
- Ability to solve problems that arise during the product development lifecycle.
- Mid-Senior level
- Full-time
- Product Management
- Restaurants, Food and Beverage Manufacturing, and Food and Beverage Retail
Referrals increase your chances of interviewing at Jollibee Group by 2x
Get notified about new Product Brand Manager jobs in Hong Kong, Hong Kong SAR .
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
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