41 Brand Management jobs in Hong Kong
Manager, Brand Management, Fanta & Schweppes
Posted 10 days ago
Job Viewed
Job Description
We are looking for a business minded marketer with a passion for entrepreneurism to lead a Fanta & Schweppes across Hong Kong and Taiwan. This is a unique opportunity to build a highly profitable, digital driven global brand from the bottom up. Possessing some super-powers will be essential to success. The ideal candidate will be a keen brand strategist but also have strong business acumen, an analytical wizard but also an impactful storyteller, resilient and highly resourceful. The vision is to grow Fanta & Schweppes into one of the most loved consumer brands and become the biggest profit driver for the company. With significant business in mainland Hong Kong and Tai Wan the role will provide true multi-market impact.
**What You'll Do for Us:**
+ Core focus will be to develop and execute Fanta & Schweppes brand growth strategies and business plans to fuel equity and market share growth.
+ This will involve collaboration within the marketing function across the networked organization globally, locally and in other OU for GC&M led campaigns as well as other OU led campaigns.
+ This will also require cross-functional work with Creative, IMX, Frontline Marketing, Customer Commercial and Franchise, Finance, Technical and R&D, bottler marketing and sales teams.
+ You will need to master and own global brand architectures and standards, local human insights and market reality to fuel brand and business, inspire partners and deliver consistent consumer brand experiences.
+ You will need to develop and drive a comprehensive eCommerce and digital business model as the biggest retail channel for Fanta & Schweppes.
+ Keep a finger on the pulse of consumers, customer and market. Constantly measure business performance and marketing effectiveness. Influence the system to action with speed.
+ Import and export winning ideas and work across the global Fanta & Schweppes marketing community.
**Qualifications & Requirements:**
+ Bachelor's degree in Marketing, Business Administration, Communications, or a related field. An advanced degree (MBA or equivalent) is a plus, especially with a focus on brand management, strategy, or digital marketing.
+ Minimum of 7 to 9 years of relevant experience in brand management, marketing, or related commercial roles, ideally within the FMCG, consumer products, or retail industries.
+ Proven track record in leading brand strategy development and execution, ideally within the FMCG or consumer products industry. Experience across both emerging and established brands in the Hong Kong and Taiwan markets is highly valued.
+ Hands-on experience in eCommerce-led business models and digital marketing strategies, with the ability to drive online brand growth and performance.
+ Strong cross-functional collaboration skills, with experience working in complex matrixed environments across multiple geographies and teams (including Creative, IMX, Customer & Commercial, Franchise, Finance, and R&D).
+ Strong business acumen with a data-driven mindset. You can connect insights to action and have a history of influencing key stakeholders with clarity and confidence.
+ Budget planning and financial management capabilities, with an understanding of ROI and performance tracking.
+ Full professional fluency in English is required to collaborate in our globally networked environment. Proficiency in Chinese (Cantonese or Mandarin) is highly preferred for success in Hong Kong and Taiwan markets.
+ A passion for brand building, innovation, and creating consumer value. You bring curiosity, resilience, and a growth mindset in everything you do.
**What can help you to be successful in the role?**
**Growth Behavior:**
+ Growth Mindset: Demonstrates Curiosity. Welcomes failure as a learning opportunity.
+ Smart Risk: Makes bold decisions/recommendations.
+ Externally Focused: Understands the upstream and downstream implications of his/her work.
+ Performance Driven & Accountable: Has high performance standards. Outperforms her/his peers.
+ Fast/Agile: Removes barriers to move faster. Experiments and adapts. Thrives under pressure and fast pace.
+ Empowered: Brings solutions instead of problems. Challenges the status quo. Has the courage to take an unpopular stance.
**Leadership Behavior**
+ Act Like an Owner: Deliver results, creating value for our brands, our System, our customers and key stakeholders.
+ Collaborate with the System, Customers and Key Stakeholders
+ Develops Self and Others: Develop self and support others' development to achieve their full potential.
+ Drive Innovation: Generate new or unique solutions and embrace new ideas that help sustain our business.
**What We Can Do For You**
+ Career growth and development: Leveraging our boundaryless network, we provide access to educational platforms and provide coaching, mentoring and feedback, as a part of our Leadership & Development process.
+ Diverse and inclusive culture: You'll be embraced for who you are and empowered to use your voice to help others find theirs. We want to make our culture inevitable.
+ International Experience: Become part of international projects and work along multicultural teams, through our global network.
**Skills:**
Market Trends; Market Research; Product Development; Sales; Design; Sales Volume; Marketing; Strategic Selling
Annual Incentive Reference Value Percentage:15
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.
Assistant Manager, Group Brand Management and Communications
Posted 16 days ago
Job Viewed
Job Description
Get AI-powered advice on this job and more exclusive features.
We are looking for a dynamic and detail-oriented Assistant Manager in Brand Management and Communications in Group level. To lead and execute integrated brand and communication strategies that elevate the brand image, also drive brand consistency across all touchpoints.
Key Responsibilities:
- Develop global strategies and integrated consumer campaigns that drive brand awareness, category top of mind and commercial objectives from a diverse source of markets across Hong Kong, Mainland China and international regions.
- Lead, guide and support all implementation in relation to brand guideline, brand platform, position and etc.
- Work closely with agencies and deliver Group level communication content and strategy. (Branding, Digital, Social KOLs, PR, Event and Advertising)
- Analyse market trends and brand strategies to steer effective communication tactics that speak to diverse consumers and build the connection that cultivate higher brand affinity.
- Collaborate with global partnership agency to identity brand opportunities to strengthen the Chow Tai Fook Brand.
- Act as a brand guardian and strictly enforce brand guidelines - ensuring consistency and cohesiveness across all internal and external platforms.
- Lead and guide a comprehensive brand asset library and ensure all related materials align with the brand’s operating matrix.
Requirements:
- University Degree in Marketing, Advertising, Communications or a related discipline.
- 6-8 years of relevant experience in branding and marketing communications from multinational retail companies.
- Resourceful, able to work independently and under pressure, and have exceptional interpersonal skills.
- Strong leadership skills and able to communicate with internal and external parties effectively.
- Experience gained from Mainland China market is highly preferred.
- Excellent verbal and written communication skills in English & Chinese.
- Candidates from Branding, PR, Digital and Communications agency are welcomed to apply.
- Candidates with more experience will be considered as Manager.
We offer excellent career opportunities, attractive remuneration package & benefits to the right candidate. Interested parties please apply by clicking "Apply" with a full resume.
All information collected will be used for recruitment purposes only.
Seniority level- Seniority level Mid-Senior level
- Employment type Full-time
- Job function Marketing, Advertising, and Project Management
- Industries Retail Luxury Goods and Jewelry and Retail
Referrals increase your chances of interviewing at Chow Tai Fook Jewellery Group by 2x
Sign in to set job alerts for “Brand Communications Manager” roles. Ecommerce & Integrated Marketing Manager -Taobao Oversea Marketing Manager, TH TWHKMO (Based in Taiwan or Hong Kong) Senior Brand Communications Manager (HK) Senior Brand Manager / Brand Manager, Brand Marketing Core Business Services - Branding, Marketing & Communications (BMC) – Go-To-Market Manager – Hong Kong Assistant Marketing Manager / Marketing Supervisor - International Brand Assistant Marketing & Promotions Manager (Events & Promotions) - CityplazaWan Chai District, Hong Kong SAR 4 days ago
Manager / Assistant Manager, Digital Marketing and Analysis Loyalty Marketing Manager/ Senior Manager - Sands Lifestyle (base in Macau) Assistant Agency Marketing and Promotion Manager Senior Manager, Product and Customer Marketing Corporate Communications Manager (Group Office) Assistant Marketing Manager / Senior Marketing Executive (In-house Creative & Design Team)Wan Chai District, Hong Kong SAR 1 week ago
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#J-18808-LjbffrAssistant Manager, Group Brand Management and Communications
Posted today
Job Viewed
Job Description
Get AI-powered advice on this job and more exclusive features.
We are looking for a dynamic and detail-oriented Assistant Manager in Brand Management and Communications in Group level. To lead and execute integrated brand and communication strategies that elevate the brand image, also drive brand consistency across all touchpoints.
Key Responsibilities:
- Develop global strategies and integrated consumer campaigns that drive brand awareness, category top of mind and commercial objectives from a diverse source of markets across Hong Kong, Mainland China and international regions.
- Lead, guide and support all implementation in relation to brand guideline, brand platform, position and etc.
- Work closely with agencies and deliver Group level communication content and strategy. (Branding, Digital, Social KOLs, PR, Event and Advertising)
- Analyse market trends and brand strategies to steer effective communication tactics that speak to diverse consumers and build the connection that cultivate higher brand affinity.
- Collaborate with global partnership agency to identity brand opportunities to strengthen the Chow Tai Fook Brand.
- Act as a brand guardian and strictly enforce brand guidelines - ensuring consistency and cohesiveness across all internal and external platforms.
- Lead and guide a comprehensive brand asset library and ensure all related materials align with the brand’s operating matrix.
Requirements:
- University Degree in Marketing, Advertising, Communications or a related discipline.
- 6-8 years of relevant experience in branding and marketing communications from multinational retail companies.
- Resourceful, able to work independently and under pressure, and have exceptional interpersonal skills.
- Strong leadership skills and able to communicate with internal and external parties effectively.
- Experience gained from Mainland China market is highly preferred.
- Excellent verbal and written communication skills in English & Chinese.
- Candidates from Branding, PR, Digital and Communications agency are welcomed to apply.
- Candidates with more experience will be considered as Manager.
We offer excellent career opportunities, attractive remuneration package & benefits to the right candidate. Interested parties please apply by clicking "Apply" with a full resume.
All information collected will be used for recruitment purposes only.
Seniority level- Seniority level Mid-Senior level
- Employment type Full-time
- Job function Marketing, Advertising, and Project Management
- Industries Retail Luxury Goods and Jewelry and Retail
Referrals increase your chances of interviewing at Chow Tai Fook Jewellery Group by 2x
Sign in to set job alerts for “Brand Communications Manager” roles. Ecommerce & Integrated Marketing Manager -Taobao Oversea Marketing Manager, TH TWHKMO (Based in Taiwan or Hong Kong) Senior Brand Communications Manager (HK) Senior Brand Manager / Brand Manager, Brand Marketing Core Business Services - Branding, Marketing & Communications (BMC) – Go-To-Market Manager – Hong Kong Assistant Marketing Manager / Marketing Supervisor - International Brand Assistant Marketing & Promotions Manager (Events & Promotions) - CityplazaWan Chai District, Hong Kong SAR 4 days ago
Manager / Assistant Manager, Digital Marketing and Analysis Loyalty Marketing Manager/ Senior Manager - Sands Lifestyle (base in Macau) Assistant Agency Marketing and Promotion Manager Senior Manager, Product and Customer Marketing Corporate Communications Manager (Group Office) Assistant Marketing Manager / Senior Marketing Executive (In-house Creative & Design Team)Wan Chai District, Hong Kong SAR 1 week ago
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#J-18808-LjbffrProduct Marketing Manager
Posted 11 days ago
Job Viewed
Job Description
Direct message the job poster from MCG Talent
As a Product Marketing Manager, you will lead the positioning, go-to-market (GTM) strategy, and lifecycle marketing for our client's core products and services.
You will act as the voice of the customer, collaborating across product, growth, and creative teams to develop compelling, data-driven campaigns that drive adoption, engagement, and loyalty. This role blends the strategic vision of a product leader with the creative flair of a storyteller.
Ideal background is FS/Fintech/Crypto.
Responsibilities
- Develop and own the product marketing roadmap for assigned product lines
- Create clear, differentiated messaging and value propositions to stand out in competitive markets
- Define and refine target audiences, user personas, and customer journeys to inform marketing strategies
Launch Execution
- Lead GTM strategies for new features, products, or services, coordinating with cross-functional teams including product, design, communications, and growth
- Produce engaging marketing assets for channels such as websites, email, social media, in-app content, and video
- Partner with PR, content, and community teams to amplify launches and maximize external impact
- Conduct market research, competitive analysis, and user feedback studies to shape product and marketing strategies
- Perform customer interviews, surveys, and usability tests to uncover actionable insights
- Translate insights into recommendations for product improvements and messaging optimization
Growth & Retention
- Collaborate with lifecycle and growth teams to design campaigns that drive customer acquisition and retention
- Optimize onboarding processes and conversion funnels through data-driven experiments
- Identify opportunities to enhance user engagement through new features, promotions, or incentives
Performance & Reporting
- Establish key performance indicators (KPIs) to evaluate the success of marketing initiatives
- Monitor and report on campaign performance using analytics platforms (e.g., Google Analytics, Mixpanel, or similar)
- Iterate on strategies based on data insights and customer feedback to continuously improve outcomes
- Seniority level Mid-Senior level
- Employment type Full-time
- Job function Product Management and Marketing
- Industries Marketing Services
Referrals increase your chances of interviewing at MCG Talent by 2x
Get notified about new Product Marketing Manager jobs in Hong Kong, Hong Kong SAR .
Manager, Brand Management, Fanta & Schweppes Assistant Product Manager / Product Manager, Brand Marketing (MKT-On-site) Marketing Specialist - Hong Kong, Hong Kong SAR Assistant Product Marketing Manager (Business Broadband, B2B) Assistant Marketing Manager / Marketing Supervisor - International Brand Digital Executive (open to 2025 graduates) Senior Director, Luxury Brand Management and Marketing, GC (5-6 months maternity cover) Assistant Manager, Group Brand Management and Communications Associate Director, International Marketing Digital Performance Executive (Fresh Graduate Welcome) Product Marketing(Relocate to Abu Dhabi)Central & Western District, Hong Kong SAR 3 weeks ago
Senior Brand Manager / Brand Manager, Brand MarketingWe’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-LjbffrProduct Marketing Manager
Posted 13 days ago
Job Viewed
Job Description
4 weeks ago Be among the first 25 applicants
Get AI-powered advice on this job and more exclusive features.
We are seeking innovative and experienced Product Marketing Managers to drive the growth of our cutting-edge products across four specialized areas.
Responsibilities
- Marketing Strategy Development:
- Develop and implement comprehensive marketing strategies tailored to your assigned product area (Trading, Yield, Wallet, or B2B).
- Align strategies with current market trends and the specific needs of the target audience.
- Media Planning & Campaign Management:
- Create and manage media plans for effective advertising placements to boost product visibility.
- Launch, monitor, and optimize advertising campaigns across social media and specialized platforms, adjusting strategies based on performance data.
- Collaboration & Project Coordination:
- Work closely with internal marketing teams and external agencies to ensure campaign success and meet key performance indicators (KPIs).
- Coordinate briefing sessions, oversee task execution, and evaluate campaign results.
- Digital Presence & Website Optimization:
- Enhance our online presence by building and optimizing conversion funnels on the corporate website.
- Implement SEO best practices and ensure the availability of contact forms and relevant customer information.
- Market & Audience Research:
- Conduct in-depth market research to identify emerging trends and customer needs.
- Utilize data-driven insights to refine marketing strategies and improve client acquisition.
- Product Positioning & Content Creation:
- Develop compelling product positioning that highlights unique value propositions and market advantages.
- Produce high-quality marketing content (articles, blogs, presentations, etc.) to communicate product benefits and educate various market segments.
- Loyalty Programs:
- Design and implement loyalty programs aimed at encouraging continuous product engagement and attracting new users.
- Minimum of 3 years experience in a similar product marketing role.
- Proven track record in developing and executing successful marketing strategies.
- Strong experience working with cross-functional teams and managing external partnerships.
- Expertise in media planning and proficiency with multiple advertising channels.
- Excellent analytical skills with the ability to interpret and leverage large data sets.
- Exceptional written and verbal communication skills.
- Previous experience in the cryptocurrency industry is highly desirable.
- A successful background in B2B marketing will be considered a strong advantage.
- Fully remote work from anywhere in the world (home/office).
- Flexible working hours.
- Salary paid in a convenient format.
- Work in a leading mining pool with in-depth industry training.
If you are passionate about digital finance and eager to shape the future of cryptocurrency products, we want to hear from you. Bring your expertise to our dynamic team and help drive our growth in one of the most exciting sectors of the digital economy.
Apply today and become part of our dynamic team! Seniority level
- Seniority level Mid-Senior level
- Employment type Full-time
- Job function Marketing and Sales
- Industries IT Services and IT Consulting
Referrals increase your chances of interviewing at EMCD: TOP10 Mining pool, Wallet, P2P platform, Coinhold by 2x
Senior Marketing Officer - Product MarketingHong Kong, Hong Kong SAR HK$600,000 - HK$800,000 3 days ago
(Senior) Product Marketing Manager (B2B | FinTech | GTM)We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-LjbffrProduct Marketing Executive
Posted 18 days ago
Job Viewed
Job Description
Join to apply for the Product Marketing Executive role at Altai Technologies
Continue with Google Continue with Google
6 months ago Be among the first 25 applicants
Join to apply for the Product Marketing Executive role at Altai Technologies
Altai Technologies Limited is currently on the search for the following vacant to join our team! We are a high-tech company which focuses in the design, development, and marketing of innovative wireless broadband solutions.
Your strong communication skills, technical troubleshooting skills, and customer service orientation will help us build strong partnerships and increase the value we bring to our customers.
To cope with our rapid expansion, we are seeking for the high caliber talents to join our professional team.
Product Marketing Executive
Duties
- Perform and prepare new product launch.
- Handle product marketing materials, such as datasheet, user manual, and more.
- Develop product / bundle offerings meeting marketing requirements.
- Evaluate vendor solutions and technologies to identify the most suitable partners.
- Prepare and update customer presentations effectively communicating the value of proposition.
- Conduct competitive analysis to understand market dynamics, identify key competitors, and develop strategies to differentiate the offerings.
- Training internal sales team and external sales channel partners on the product unique selling proposition
- Monitoring competitor activities, analysing their strengths and weaknesses, and leveraging insights to enhance market positioning.
- Assist with ad hoc projects as assigned.
- A degree holder in Marketing, Business Studies, IT or related disciplines.
- 2-3 years’ relevant working experience in product marketing, preferable in the Telecom/IT industry, with a proven track record of developing and marketing products.
- Ability to work under pressure and manage multiple marketing programs with tight deadlines.
- Detail-minded, good communication & interpersonal skills.
- Proficient in Microsoft Office including Excel, Word, PowerPoint.
- Good command of written and spoken English and Chinese.
- Basic knowledge on WiFi market and products
For more information, please visit our company website at Seniority level
- Seniority level Mid-Senior level
- Employment type Full-time
- Job function Marketing and Sales
- Industries Telecommunications
Referrals increase your chances of interviewing at Altai Technologies by 2x
Sign in to set job alerts for “Product Marketing Executive” roles.Continue with Google Continue with Google
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Marketing Executive/ Associate | Brand Marketing Brand Marketing and Communications Executive, APAC Senior/ Marketing Executive | Brand Marketing | Healthcare Products Asia Pacific Marketing and Digital Executive Senior Product & Marketing Manager, Hong KongWan Chai District, Hong Kong SAR 3 weeks ago
(Senior) Product Marketing Executive (MJ000156) Global SEM and Display Marketing Manager - HongKongSouthern District, Hong Kong SAR 2 weeks ago
(Assistant / Deputy / Senior) Product Marketing ManagerEastern District, Hong Kong SAR
HK$45,000.00
-
HK$5,000.00
2 weeks ago
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-LjbffrProduct Marketing Manager
Posted today
Job Viewed
Job Description
4 weeks ago Be among the first 25 applicants
Get AI-powered advice on this job and more exclusive features.
We are seeking innovative and experienced Product Marketing Managers to drive the growth of our cutting-edge products across four specialized areas.
Responsibilities
- Marketing Strategy Development:
- Develop and implement comprehensive marketing strategies tailored to your assigned product area (Trading, Yield, Wallet, or B2B).
- Align strategies with current market trends and the specific needs of the target audience.
- Media Planning & Campaign Management:
- Create and manage media plans for effective advertising placements to boost product visibility.
- Launch, monitor, and optimize advertising campaigns across social media and specialized platforms, adjusting strategies based on performance data.
- Collaboration & Project Coordination:
- Work closely with internal marketing teams and external agencies to ensure campaign success and meet key performance indicators (KPIs).
- Coordinate briefing sessions, oversee task execution, and evaluate campaign results.
- Digital Presence & Website Optimization:
- Enhance our online presence by building and optimizing conversion funnels on the corporate website.
- Implement SEO best practices and ensure the availability of contact forms and relevant customer information.
- Market & Audience Research:
- Conduct in-depth market research to identify emerging trends and customer needs.
- Utilize data-driven insights to refine marketing strategies and improve client acquisition.
- Product Positioning & Content Creation:
- Develop compelling product positioning that highlights unique value propositions and market advantages.
- Produce high-quality marketing content (articles, blogs, presentations, etc.) to communicate product benefits and educate various market segments.
- Loyalty Programs:
- Design and implement loyalty programs aimed at encouraging continuous product engagement and attracting new users.
- Minimum of 3 years experience in a similar product marketing role.
- Proven track record in developing and executing successful marketing strategies.
- Strong experience working with cross-functional teams and managing external partnerships.
- Expertise in media planning and proficiency with multiple advertising channels.
- Excellent analytical skills with the ability to interpret and leverage large data sets.
- Exceptional written and verbal communication skills.
- Previous experience in the cryptocurrency industry is highly desirable.
- A successful background in B2B marketing will be considered a strong advantage.
- Fully remote work from anywhere in the world (home/office).
- Flexible working hours.
- Salary paid in a convenient format.
- Work in a leading mining pool with in-depth industry training.
If you are passionate about digital finance and eager to shape the future of cryptocurrency products, we want to hear from you. Bring your expertise to our dynamic team and help drive our growth in one of the most exciting sectors of the digital economy.
Apply today and become part of our dynamic team! Seniority level
- Seniority level Mid-Senior level
- Employment type Full-time
- Job function Marketing and Sales
- Industries IT Services and IT Consulting
Referrals increase your chances of interviewing at EMCD: TOP10 Mining pool, Wallet, P2P platform, Coinhold by 2x
Senior Marketing Officer - Product MarketingHong Kong, Hong Kong SAR HK$600,000 - HK$800,000 3 days ago
(Senior) Product Marketing Manager (B2B | FinTech | GTM)We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-LjbffrBe The First To Know
About the latest Brand management Jobs in Hong Kong !
Product Marketing Executive
Posted 2 days ago
Job Viewed
Job Description
Join to apply for the Product Marketing Executive role at Altai Technologies
Continue with Google Continue with Google
6 months ago Be among the first 25 applicants
Join to apply for the Product Marketing Executive role at Altai Technologies
Altai Technologies Limited is currently on the search for the following vacant to join our team! We are a high-tech company which focuses in the design, development, and marketing of innovative wireless broadband solutions.
Your strong communication skills, technical troubleshooting skills, and customer service orientation will help us build strong partnerships and increase the value we bring to our customers.
To cope with our rapid expansion, we are seeking for the high caliber talents to join our professional team.
Product Marketing Executive
Duties
- Perform and prepare new product launch.
- Handle product marketing materials, such as datasheet, user manual, and more.
- Develop product / bundle offerings meeting marketing requirements.
- Evaluate vendor solutions and technologies to identify the most suitable partners.
- Prepare and update customer presentations effectively communicating the value of proposition.
- Conduct competitive analysis to understand market dynamics, identify key competitors, and develop strategies to differentiate the offerings.
- Training internal sales team and external sales channel partners on the product unique selling proposition
- Monitoring competitor activities, analysing their strengths and weaknesses, and leveraging insights to enhance market positioning.
- Assist with ad hoc projects as assigned.
- A degree holder in Marketing, Business Studies, IT or related disciplines.
- 2-3 years’ relevant working experience in product marketing, preferable in the Telecom/IT industry, with a proven track record of developing and marketing products.
- Ability to work under pressure and manage multiple marketing programs with tight deadlines.
- Detail-minded, good communication & interpersonal skills.
- Proficient in Microsoft Office including Excel, Word, PowerPoint.
- Good command of written and spoken English and Chinese.
- Basic knowledge on WiFi market and products
For more information, please visit our company website at Seniority level
- Seniority level Mid-Senior level
- Employment type Full-time
- Job function Marketing and Sales
- Industries Telecommunications
Referrals increase your chances of interviewing at Altai Technologies by 2x
Sign in to set job alerts for “Product Marketing Executive” roles.Continue with Google Continue with Google
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Marketing Executive/ Associate | Brand Marketing Brand Marketing and Communications Executive, APAC Senior/ Marketing Executive | Brand Marketing | Healthcare Products Asia Pacific Marketing and Digital Executive Senior Product & Marketing Manager, Hong KongWan Chai District, Hong Kong SAR 3 weeks ago
(Senior) Product Marketing Executive (MJ000156) Global SEM and Display Marketing Manager - HongKongSouthern District, Hong Kong SAR 2 weeks ago
(Assistant / Deputy / Senior) Product Marketing ManagerEastern District, Hong Kong SAR
HK$45,000.00
-
HK$5,000.00
2 weeks ago
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-LjbffrProduct Marketing Manager
Posted 10 days ago
Job Viewed
Job Description
Direct message the job poster from MCG Talent
As a Product Marketing Manager, you will lead the positioning, go-to-market (GTM) strategy, and lifecycle marketing for our client's core products and services.
You will act as the voice of the customer, collaborating across product, growth, and creative teams to develop compelling, data-driven campaigns that drive adoption, engagement, and loyalty. This role blends the strategic vision of a product leader with the creative flair of a storyteller.
Ideal background is FS/Fintech/Crypto.
Responsibilities
- Develop and own the product marketing roadmap for assigned product lines
- Create clear, differentiated messaging and value propositions to stand out in competitive markets
- Define and refine target audiences, user personas, and customer journeys to inform marketing strategies
Launch Execution
- Lead GTM strategies for new features, products, or services, coordinating with cross-functional teams including product, design, communications, and growth
- Produce engaging marketing assets for channels such as websites, email, social media, in-app content, and video
- Partner with PR, content, and community teams to amplify launches and maximize external impact
- Conduct market research, competitive analysis, and user feedback studies to shape product and marketing strategies
- Perform customer interviews, surveys, and usability tests to uncover actionable insights
- Translate insights into recommendations for product improvements and messaging optimization
Growth & Retention
- Collaborate with lifecycle and growth teams to design campaigns that drive customer acquisition and retention
- Optimize onboarding processes and conversion funnels through data-driven experiments
- Identify opportunities to enhance user engagement through new features, promotions, or incentives
Performance & Reporting
- Establish key performance indicators (KPIs) to evaluate the success of marketing initiatives
- Monitor and report on campaign performance using analytics platforms (e.g., Google Analytics, Mixpanel, or similar)
- Iterate on strategies based on data insights and customer feedback to continuously improve outcomes
- Seniority level Mid-Senior level
- Employment type Full-time
- Job function Product Management and Marketing
- Industries Marketing Services
Referrals increase your chances of interviewing at MCG Talent by 2x
Get notified about new Product Marketing Manager jobs in Hong Kong, Hong Kong SAR .
Manager, Brand Management, Fanta & Schweppes Assistant Product Manager / Product Manager, Brand Marketing (MKT-On-site) Marketing Specialist - Hong Kong, Hong Kong SAR Assistant Product Marketing Manager (Business Broadband, B2B) Assistant Marketing Manager / Marketing Supervisor - International Brand Digital Executive (open to 2025 graduates) Senior Director, Luxury Brand Management and Marketing, GC (5-6 months maternity cover) Assistant Manager, Group Brand Management and Communications Associate Director, International Marketing Digital Performance Executive (Fresh Graduate Welcome) Product Marketing(Relocate to Abu Dhabi)Central & Western District, Hong Kong SAR 3 weeks ago
Senior Brand Manager / Brand Manager, Brand MarketingWe’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-LjbffrProduct Marketing Lead
Posted 10 days ago
Job Viewed
Job Description
Join to apply for the Product Marketing Lead role at Shangri-La Group
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Join to apply for the Product Marketing Lead role at Shangri-La Group
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Headquartered in Hong Kong , we have over 100 hotels and resorts under four brands nested in key cities and beautiful beachfront locations globally. We are expanding rapidly with a strong development pipeline throughout Asia, the Middle East, Europe and Africa. Regarded as one of the world’s finest hotel ownership and management companies, Shangri-La is dedicated to delight guests around the world with legendary service, finely tuned from over 45 years of hospitality from the heart. We have an affinity with Asian travelers and we offer them a gateway to the rest of the world, positioning us a leading brand in luxury hospitality.
As an enviable employer with industry leading levels of colleague engagement, our people are our priority. Our success is only made possible through the efforts and abilities of over 42,000 colleagues worldwide. In accordance with this belief, the focused investment we make in the learning and development of our colleagues is unparalleled in the global hospitality industry. From welcoming new colleagues to best-in-class leadership development, you can be sure that potential is identified and nurtured throughout your career.
HQ Group Marketing is seeking a highly skilled and experienced Product Marketing Lead to join the team. A key member of the team and will be responsible for developing and executing marketing strategies horizontally across all our products to promote Shangri-la Group’s services, enhance brand awareness, and drive customer engagement. This role requires a creative and strategic thinker with a strong background in marketing and a passion for the hospitality industry.
What You'll Be Doing
- Develop and implement comprehensive marketing plans for hotel products and services, including FAMEX & other Rooms, F&B, Wellness.
- Collaborate with cross-functional teams including sales, operations, and portfolio marketing to ensure cohesive and effective marketing campaigns.
- Conduct market research and analyse customer insights to identify opportunities for product development and promotional activities.
- Manage the creation and distribution of marketing materials, including brochures, digital content, and advertisements, and lead the consistency across the Regions and Properties.
- Collaborate with the social media team to effect and monitor online marketing efforts to enhance brand presence and engage with customers.
- Monitor and analyse product marketing campaign performance, providing regular reports and recommendations for improvement.
- Develop and maintain relationships with media partners, influencers, and industry stakeholders.
- Stay up to date with industry trends and competitor activities to ensure the product marketing strategies remain competitive.
- Bachelor’s degree in Marketing, Business, Hospitality Management, or a related field.
- Minimum of 10 years of experience in product marketing, with proven leadership attributes.
- Strong analytical skills and proficiency in marketing analytics tools.
- Excellent communication and interpersonal skills.
- Proven ability to collaborate across a diverse range of peers across time zones and cultures.
- In-depth knowledge of marketing principles, digital marketing, and social media strategies.
- Experience in the hospitality industry is highly desirable.
- Ability to work in a fast-paced environment and manage multiple projects simultaneously.
- Proficiency in Microsoft Office Suite and marketing software.
At Shangri-La, we are committed to providing our employees with rewarding and fulfilling work experience. In addition to a competitive salary, we offer a range of benefits including:
- Bonus incentive schemes
- Opportunities for career progression
- Comprehensive health and wellness programs
- A collaborative and supportive work environment that values work-life balance
- Seniority level Mid-Senior level
- Employment type Full-time
- Job function Advertising, Management, and Marketing
- Industries Hospitality, Travel Arrangements, and Food and Beverage Services
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