40 Social Media Management jobs in Hong Kong

Join our J.P. Morgan Asset Management Marketing team where you will create and implement strategies to attract and retain clients across the Asia Pacific (APAC) region, effectively showcasing the firm's expertise, investment products, and value proposition to drive business growth and reinforce client relationships.

• Build and execute platform strategies through competitive research, platform determination, benchmarking, messaging and audience targeting


• Set targets to increase brand recognition, customer engagement and brand loyalty


• Design and execute campaigns to deliver exceptional client engagement across channels for various audiences/client segments and rive projects and perform duties as and when required


• Plan, create, publish and share content that could be text, images, videos etc to increase top of mind brand awareness and build meaningful connections


• Optimise company pages and posts within each platform to increase the visibility of the firm's social content whilst evaluating evolving tools and techniques to enhance ways of measuring social media activities


• Utilise analytical tools to monitor and evaluate the firm's presence and performance across platforms as well as analyzing competitors data


• Define campaign KPIs and leveraging campaign analytics to determine success criteria, efficacy and ongoing optimization opportunities


• Evaluate and recommending the most cost effective approach and platforms that the firm should adopt and focus on


• Prepare regular reports on platform marketing efforts and suggest recommendations to adjust strategy for optimal results


• Manage activities based on the firm's social media policies whilst complying with all internal and external requirements to ensure the business is in line with changing regulations and evolving guidelines

• Bachelor degree or higher in Marketing or equivalent


• Proven working experience in digital and/or social media marketing including specialized in platforms such as WeChat


• Experience in the financial services industry or with top-notched brands or marketing organizations


• Effectively integrate our social media strategy into our overarching marketing strategy


• Good knowledge of market landscape and behavior of client advisors and investors in Asia


• Passion for and fluency in prevailing and emerging web technologies, social platforms, digital media and content marketing


• Demonstrate the ability to strengthen the brand and digital efforts by working with content producers and marketing managers to re-write and re-develop digital copy, including engaging articles, teasers and headlines


• Lead innovation in our e-content strategy, messaging, and distribution approach to drive effective and efficient audience targeting/reach, platform usage, engagement, and social media buys across social media platform


• Ability to articulate social media strategy and prove effective client engagement that leads to greater business value with use of data and statistics


• Partner closely with the wider marketing team to manage the social media editorial calendar, translate business and marketing priorities into social-media campaigns, and deliver on established social KPIs

• Effective communication, writing and presentation skills that can be performed in Mandarin due to our client portfolios


• Effectively manage projects and work efficiently in a deadline-oriented fast-paced team environment

J.P. Morgan is a global leader in financial services, providing strategic advice and products to the world’s most prominent corporations, governments, wealthy individuals and institutional investors. Our first-class business in a first-class way approach to serving clients drives everything we do. We strive to build trusted, long-term partnerships to help our clients achieve their business objectives.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

J.P. Morgan Asset & Wealth Management delivers industry-leading investment management and private banking solutions. Asset Management provides individuals, advisors and institutions with strategies and expertise that span the full spectrum of asset classes through our global network of investment professionals. Wealth Management helps individuals, families and foundations take a more intentional approach to their wealth or finances to better define, focus and realize their goals.

• Director

• Full-time

• Marketing and Sales

Join to apply for the Senior Digital Content Strategy Manager role at BoF Careers

Position Overview

This position is critical for demonstrating leadership on strategic content initiatives led by APAC within the global structure, reporting to Digital Operations, Content Planning & Localization Lead. This position will be based in HK, GW office in Tsim Sha Tsui. Senior Manager, Digital Content Strategy will own APAC content calendar and lead APAC digital strategic initiatives such as Mobile/App content strategy and SEO/AEO-friendly content projects that align with global priorities while being tailored to APAC market-specific insights and performance. This role requires a strong balance of strategic thinking and operational execution - overarching APAC Digital shared service functions to establish framework of new projects/initiatives and design the new way of working collaborating with internal cross-functional teams.

Responsibilities

Essential Duties & Responsibilities

• Serve as the primary point of contact for calendar management, facilitating transparent, consistent updates and managing expectations across diverse regional and corporate teams
• Apply advanced project management methodologies to oversee calendar development, execution, and adjustments, anticipating risks and resolving conflicts proactively
• Utilize strong communication and negotiation skills to harmonize differing priorities and market-specific needs into a unified, actionable content calendar strategy
• Strengthen brand storytelling through SEO (Search Engine Optimization)-friendly content that enriches content diversity and boosts SEO through authentic engagement
• Align APAC SEO content strategies and initiatives with the global SEO roadmap, ensuring consistency while addressing regional market nuance
• Consolidate different market needs around SEO-friendly content and establish comprehensive APAC strategy that embraces market specifics
• Initiatives aligning with global roadmap
• Collaborate cross-functionally with Performance marketing, Content, Digital Ops and regional marketing teams to ensure SEO content strategy supports overall business goals and integrates seamlessly within the multi-channel digital ecosystem
• Lead the development and execution of APAC-wide mobile-first digital content and site journey strategy - e.g. Mobile-responsive navigation, personalized mobile experiences, AI-powered tools to elevate the mobile journey, tailored content for mobile screen and thumb uses
• Collaborate with APAC and global UI/UX team to have Web and App alignment and execution
• Utilize global mobile content and technology resources to enhance APAC mobile-first strategies and accelerate innovation.
• Ensure alignment of APAC mobile content initiatives with the global digital roadmap, fostering synergy and consistency across platform
• Influence cross-functional stakeholders (e.g. Global product, studio and creative agency team, regional digital commerce team and internal APAC digital shared service team) to drive APAC alignment and execution
• Champion new mobile technologies, tools, and platforms to keep the brand at the forefront of digital innovation
• Maintain the momentum of identifying new APAC strategic initiative against fast-changing digital landscape and establish a framework for APAC strategic initiatives

Requirements

Experience, Skills & Knowledge

• 10-12 years' experience in digital strategy, digital content ideally within a corporate or regional matrixed organization
• Experience in strategic planning within Ecommerce
• Demonstrated experience owning and managing complex, integrated content calendars across multiple regions and cross-functions, ensuring alignment and timely delivery
• Proven experience leading SEO/AEO project focusing on content optimization
• Proven success in leading regional or global digital/mobile projects, ideally in fashion brands
• Demonstrated ability to foster a test-and-learn culture and drive iterative improvements across digital content
• Proven capability in orchestrating cross-functional collaboration with strong project management discipline to balance competing priorities and adapt plans dynamically
• Excellent project management skills
• Profound knowledge of APAC market: e-commerce trends, consumer behaviors and each country's regional nuances and localization needs
• Resilient and adaptable in stakeholder management, effectively navigating challenges and maintaining constructive relationships under pressure or during conflicting demands
• Highly collaborative with excellent communication and stakeholder management skills
• Strong analytical skills with the ability to analyze data, spot trends, and make data-driven decisions
• Excellent interpersonal and communication skills required. Strong written and verbal English communication skill is a must, additional Mandarin /Cantonese / Japanese and/or Korean (both written and verbal) language proficiency is a strong plus
• Passionate about brand storytelling and delivering premium digital experiences at scale
• Strong leadership to influence internal cross-functional team and global stakeholders
• Should be able to travel within/outside of APAC
• Advance proficiency in MS Excel, PowerPoint, Word. Additional tool/system knowledge is a strong plus e.g. SFCC, Figma, Airtable, Jira, Adobe Analytics, Monday.com

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing, Public Relations, and Writing/Editing
• Industries: Advertising Services

Note: This description excludes non-essential boilerplate and focuses on the responsibilities and qualifications for the role.

Join to apply for the Senior Digital Content Strategy Manager role at BoF Careers

Position Overview

This position is critical for demonstrating leadership on strategic content initiatives led by APAC within the global structure, reporting to Digital Operations, Content Planning & Localization Lead. This position will be based in HK, GW office in Tsim Sha Tsui. Senior Manager, Digital Content Strategy will own APAC content calendar and lead APAC digital strategic initiatives such as Mobile/App content strategy and SEO/AEO-friendly content projects that align with global priorities while being tailored to APAC market-specific insights and performance. This role requires a strong balance of strategic thinking and operational execution - overarching APAC Digital shared service functions to establish framework of new projects/initiatives and design the new way of working collaborating with internal cross-functional teams.

Responsibilities

Essential Duties & Responsibilities

• Serve as the primary point of contact for calendar management, facilitating transparent, consistent updates and managing expectations across diverse regional and corporate teams
• Apply advanced project management methodologies to oversee calendar development, execution, and adjustments, anticipating risks and resolving conflicts proactively
• Utilize strong communication and negotiation skills to harmonize differing priorities and market-specific needs into a unified, actionable content calendar strategy
• Strengthen brand storytelling through SEO (Search Engine Optimization)-friendly content that enriches content diversity and boosts SEO through authentic engagement
• Align APAC SEO content strategies and initiatives with the global SEO roadmap, ensuring consistency while addressing regional market nuance
• Consolidate different market needs around SEO-friendly content and establish comprehensive APAC strategy that embraces market specifics
• Initiatives aligning with global roadmap
• Collaborate cross-functionally with Performance marketing, Content, Digital Ops and regional marketing teams to ensure SEO content strategy supports overall business goals and integrates seamlessly within the multi-channel digital ecosystem
• Lead the development and execution of APAC-wide mobile-first digital content and site journey strategy - e.g. Mobile-responsive navigation, personalized mobile experiences, AI-powered tools to elevate the mobile journey, tailored content for mobile screen and thumb uses
• Collaborate with APAC and global UI/UX team to have Web and App alignment and execution
• Utilize global mobile content and technology resources to enhance APAC mobile-first strategies and accelerate innovation.
• Ensure alignment of APAC mobile content initiatives with the global digital roadmap, fostering synergy and consistency across platform
• Influence cross-functional stakeholders (e.g. Global product, studio and creative agency team, regional digital commerce team and internal APAC digital shared service team) to drive APAC alignment and execution
• Champion new mobile technologies, tools, and platforms to keep the brand at the forefront of digital innovation
• Maintain the momentum of identifying new APAC strategic initiative against fast-changing digital landscape and establish a framework for APAC strategic initiatives

Requirements

Experience, Skills & Knowledge

• 10-12 years' experience in digital strategy, digital content ideally within a corporate or regional matrixed organization
• Experience in strategic planning within Ecommerce
• Demonstrated experience owning and managing complex, integrated content calendars across multiple regions and cross-functions, ensuring alignment and timely delivery
• Proven experience leading SEO/AEO project focusing on content optimization
• Proven success in leading regional or global digital/mobile projects, ideally in fashion brands
• Demonstrated ability to foster a test-and-learn culture and drive iterative improvements across digital content
• Proven capability in orchestrating cross-functional collaboration with strong project management discipline to balance competing priorities and adapt plans dynamically
• Excellent project management skills
• Profound knowledge of APAC market: e-commerce trends, consumer behaviors and each country's regional nuances and localization needs
• Resilient and adaptable in stakeholder management, effectively navigating challenges and maintaining constructive relationships under pressure or during conflicting demands
• Highly collaborative with excellent communication and stakeholder management skills
• Strong analytical skills with the ability to analyze data, spot trends, and make data-driven decisions
• Excellent interpersonal and communication skills required. Strong written and verbal English communication skill is a must, additional Mandarin /Cantonese / Japanese and/or Korean (both written and verbal) language proficiency is a strong plus
• Passionate about brand storytelling and delivering premium digital experiences at scale
• Strong leadership to influence internal cross-functional team and global stakeholders
• Should be able to travel within/outside of APAC
• Advance proficiency in MS Excel, PowerPoint, Word. Additional tool/system knowledge is a strong plus e.g. SFCC, Figma, Airtable, Jira, Adobe Analytics, Monday.com

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing, Public Relations, and Writing/Editing
• Industries: Advertising Services

Note: This description excludes non-essential boilerplate and focuses on the responsibilities and qualifications for the role.

Overview

Digital Innovation Strategy Manager (Part-time) - Bank

Join to apply for the Digital Innovation Strategy Manager (Part-time) - Bank role at Michael Page. Our client is a large organisation in the financial services industry, known for delivering innovative solutions and exceptional customer experiences.

Currently, they are looking for a Digital Innovation Strategy and Experience Manager to join their team on a part-time basis.

• Support the Team Head in developing strategies to modernize Branch and Contact Centre channels using data insights, customer feedback, and innovative technologies
• Lead digitization projects to improve productivity and create a seamless omni-channel experience across digital, physical, and contact centre touchpoints
• Collaborate with internal teams and external partners to optimize infrastructure and reduce implementation costs
• Act as the owner of channel initiatives, managing stakeholder relationships and making business decisions to deliver measurable outcomes
• Develop operational procedures for new initiatives in coordination with Branch and Contact Centre teams
• Gather and respond to frontline and customer feedback to drive continuous improvement
• Ensure effective execution and benefit realization of transformation projects

• Bachelor's degree in Business Administration or Marketing related field
• Minimum 5 years of experience in project and resource management within retail banking or channel operations
• Strong interpersonal and stakeholder management skills
• Proven ability in project execution, data analysis, and strategic thinking
• Experience in marketing and commercialization is a plus
• Proficient in both English and Chinese

• Exposure to a large organization in the financial services industry
• Opportunities to contribute to impactful innovation and marketing initiatives
• Part-time flexibility

Contact: Ching Lau

Quote job ref: JN-

• Seniority level: Mid-Senior level
• Employment type: Part-time
• Job function: Advertising, Design, and Marketing
• Industries: Financial Services, Accounting, and Banking

Referrals increase your chances of interviewing at Michael Page by 2x

Get notified about new Strategy Manager jobs in Hong Kong SAR.

Digital Innovation Strategy Manager (Part-time) - Bank

Join to apply for the Digital Innovation Strategy Manager (Part-time) - Bank role at Michael Page. Our client is a large organisation in the financial services industry, known for delivering innovative solutions and exceptional customer experiences.

Currently, they are looking for a Digital Innovation Strategy and Experience Manager to join their team on a part-time basis.

• Support the Team Head in developing strategies to modernize Branch and Contact Centre channels using data insights, customer feedback, and innovative technologies
• Lead digitization projects to improve productivity and create a seamless omni-channel experience across digital, physical, and contact centre touchpoints
• Collaborate with internal teams and external partners to optimize infrastructure and reduce implementation costs
• Act as the owner of channel initiatives, managing stakeholder relationships and making business decisions to deliver measurable outcomes
• Develop operational procedures for new initiatives in coordination with Branch and Contact Centre teams
• Gather and respond to frontline and customer feedback to drive continuous improvement
• Ensure effective execution and benefit realization of transformation projects

• Bachelor's degree in Business Administration or Marketing related field
• Minimum 5 years of experience in project and resource management within retail banking or channel operations
• Strong interpersonal and stakeholder management skills
• Proven ability in project execution, data analysis, and strategic thinking
• Experience in marketing and commercialization is a plus
• Proficient in both English and Chinese

• Exposure to a large organization in the financial services industry
• Opportunities to contribute to impactful innovation and marketing initiatives
• Part-time flexibility

Contact: Ching Lau

Quote job ref: JN-

• Seniority level: Mid-Senior level
• Employment type: Part-time
• Job function: Advertising, Design, and Marketing
• Industries: Financial Services, Accounting, and Banking

Referrals increase your chances of interviewing at Michael Page by 2x

Get notified about new Strategy Manager jobs in Hong Kong SAR.

We are seeking a strategic and experienced Social Media Lead to take ownership of our global social and community presence. This individual will drive content strategy and engagement across platforms such as Twitter, Instagram, Facebook, LinkedIn, Telegram, and Discord.

1. Lead and refine the content strategy across global social media platforms (Twitter, Instagram, Facebook, YouTube, LinkedIn).
2. Develop and execute community growth strategies for Telegram and Discord.
3. Create and launch integrated marketing and product campaigns aligned with brand objectives.
4. Design large-scale community activation initiatives to drive user engagement and retention.
5. Craft high-impact messaging and copy that embodies the brand’s tone, voice, and identity.
6. Collaborate with cross-functional teams (Product, Marketing, Design, Communications) to ensure unified campaign direction.
7. Build and maintain SOPs for social media and community operations to enhance cross-team efficiency.
8. Act as a motivating leader, resolving challenges, aligning stakeholders, and inspiring creativity within the team.

1. Minimum 8 years of experience in social media, digital marketing, or community growth.
2. Prior experience in a crypto, Web3, or blockchain company is a must .
3. Proven leadership experience in managing teams and campaigns at scale.
4. Fluent in both Chinese and English , with strong verbal and written communication skills in both languages.
5. Demonstrated success in growing and managing communities across multiple channels.
6. Strong copywriting and storytelling skills with an eye for detail and consistency.
7. Ability to thrive in a fast-paced, dynamic, and globally distributed environment.

• Mid-Senior level

• Full-time

• Marketing

• Securities and Commodity Exchanges

Responsibilities

• Develop and execute KuCoin’s global social media strategy across X/Twitter, Instagram, TikTok, YouTube, and other platforms.
• Lead and manage the social media team, ensuring content planning, execution, and alignment with brand direction.
• Content Planning & Creation
• Drive content strategy: trend monitoring, topic ideation, creative copywriting, and visual direction.
• Deliver diversified content formats (posts, videos, livestreams, interactive campaigns) to enhance engagement and brand presence.
• Collaborate with KOLs and communities to create impactful social media campaigns.
• Data Growth & Optimization
• Set clear social media growth targets (followers, engagement rate, reach, CTR, conversions, etc.).
• Establish performance tracking systems, analyze channel KPIs, and optimize content and campaigns based on insights.
• Benchmark against competitors and develop differentiated growth strategies.
• Cross-functional Collaboration
• Work closely with branding, PR, SEO, and performance marketing teams to ensure social media efforts align with overall marketing strategy.
• Support major events, product launches, and campaigns with social media amplification and buzz creation.
• Requirements
• Bachelor’s degree or above in Marketing, Communications, Media, or related fields.
• 5+ years of social media experience, with 2+ years in team management; background in crypto or fintech preferred.
• Deep understanding of global social platforms (X/Twitter, Instagram, TikTok, YouTube), with proven experience in building accounts from 0–1 and scaling growth.
• Strong content planning and creative skills, able to deliver actionable, growth-driven content strategies.
• Data-driven mindset, capable of analyzing metrics and using insights to drive growth and optimization.
• Fluency in English; cross-cultural communication skills required. Chinese proficiency is a plus.

• Mid-Senior level

• Full-time

• Marketing

Join to apply for the Social Media Associate role at BTSE .

BTSE Group is a leading global fintech and blockchain company that is committed to building innovative technology and infrastructure. BTSE empowers businesses and corporate clients with the advanced tools they need to excel in a rapidly evolving and competitive market. BTSE has pioneered numerous trading technologies that have been widely adopted across the industry, setting new benchmarks for innovation, performance, and security in fintech. BTSE’s diverse business lines serve both retail (B2C) customers and institutional (B2B) clients, enabling them to launch, operate, and scale fintech businesses. BTSE is seeking ambitious, motivated professionals to join our B2C and B2B teams.

As a Social Media Associate, you will be a key player in defining and expanding our brand's digital footprint across all social media platforms. Collaborating closely with our dynamic marketing team, you will spearhead the development and implementation of innovative social media strategies and campaigns that engage our audience, enhance brand visibility, and drive our message home.

• Develop and execute innovative social media strategies to enhance brand awareness and engagement, with a focus on X (Twitter).


• Create, curate, and manage published content (images, video, written) to ensure brand consistency in voice, style, and tone.


• Analyze, review, and report on the effectiveness of campaigns to maximize results.


• Collaborate with other departments (e.g., token listings, customer service) to manage reputation, identify key players, and coordinate actions.


• Stay up-to-date with current technologies and trends in social media, design tools, and applications.


• Ad hoc responsibilities to meet the team's social media and marketing goals.

• Bachelor's degree in Marketing, Communications, or a related field is preferred.


• Experience in social media management, marketing, or a related field, preferably in a technology or financial services industry.


• Demonstrated proficiency in content creation, with an excellent grasp of the English language.


• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.


• Proficiency in using social media analytics tools to measure performance and identify improvements.


• Strong organizational skills to manage multiple projects at once in a fast-paced, deadline-driven environment.


• Knowledge of online marketing channels, blockchain, and cryptocurrency is advantageous.


• Bonus points: Proficiency in graphic design and/or video editing, experience with TikTok/YouTube videos/short videos.


• Please attach your English resume when applying for this position.

• Competitive total compensation package


• Various team building programs and company events


• And many more! Apply and let us tell you more!

• Associate

• Full-time

• Marketing and Sales

Join to apply for the Social Media Associate role at BTSE .

BTSE Group is a leading global fintech and blockchain company that is committed to building innovative technology and infrastructure. BTSE empowers businesses and corporate clients with the advanced tools they need to excel in a rapidly evolving and competitive market. BTSE has pioneered numerous trading technologies that have been widely adopted across the industry, setting new benchmarks for innovation, performance, and security in fintech. BTSE’s diverse business lines serve both retail (B2C) customers and institutional (B2B) clients, enabling them to launch, operate, and scale fintech businesses. BTSE is seeking ambitious, motivated professionals to join our B2C and B2B teams.

As a Social Media Associate, you will be a key player in defining and expanding our brand's digital footprint across all social media platforms. Collaborating closely with our dynamic marketing team, you will spearhead the development and implementation of innovative social media strategies and campaigns that engage our audience, enhance brand visibility, and drive our message home.

• Develop and execute innovative social media strategies to enhance brand awareness and engagement, with a focus on X (Twitter).


• Create, curate, and manage published content (images, video, written) to ensure brand consistency in voice, style, and tone.


• Analyze, review, and report on the effectiveness of campaigns to maximize results.


• Collaborate with other departments (e.g., token listings, customer service) to manage reputation, identify key players, and coordinate actions.


• Stay up-to-date with current technologies and trends in social media, design tools, and applications.


• Ad hoc responsibilities to meet the team's social media and marketing goals.

• Bachelor's degree in Marketing, Communications, or a related field is preferred.


• Experience in social media management, marketing, or a related field, preferably in a technology or financial services industry.


• Demonstrated proficiency in content creation, with an excellent grasp of the English language.


• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.


• Proficiency in using social media analytics tools to measure performance and identify improvements.


• Strong organizational skills to manage multiple projects at once in a fast-paced, deadline-driven environment.


• Knowledge of online marketing channels, blockchain, and cryptocurrency is advantageous.


• Bonus points: Proficiency in graphic design and/or video editing, experience with TikTok/YouTube videos/short videos.


• Please attach your English resume when applying for this position.

• Competitive total compensation package


• Various team building programs and company events


• And many more! Apply and let us tell you more!

• Associate

• Full-time

• Marketing and Sales