177 Social Media Management jobs in Hong Kong

Head of Social Media, Asset Management APAC, Vice President

JPMorganChase

Posted 6 days ago

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Job Description

Overview

Join our J.P. Morgan Asset Management Marketing team where you will create and implement strategies to attract and retain clients across the Asia Pacific (APAC) region, effectively showcasing the firm's expertise, investment products, and value proposition to drive business growth and reinforce client relationships.


Responsibilities

  • Build and execute platform strategies through competitive research, platform determination, benchmarking, messaging and audience targeting

  • Set targets to increase brand recognition, customer engagement and brand loyalty

  • Design and execute campaigns to deliver exceptional client engagement across channels for various audiences/client segments and rive projects and perform duties as and when required

  • Plan, create, publish and share content that could be text, images, videos etc to increase top of mind brand awareness and build meaningful connections

  • Optimise company pages and posts within each platform to increase the visibility of the firm's social content whilst evaluating evolving tools and techniques to enhance ways of measuring social media activities

  • Utilise analytical tools to monitor and evaluate the firm's presence and performance across platforms as well as analyzing competitors data

  • Define campaign KPIs and leveraging campaign analytics to determine success criteria, efficacy and ongoing optimization opportunities

  • Evaluate and recommending the most cost effective approach and platforms that the firm should adopt and focus on

  • Prepare regular reports on platform marketing efforts and suggest recommendations to adjust strategy for optimal results

  • Manage activities based on the firm's social media policies whilst complying with all internal and external requirements to ensure the business is in line with changing regulations and evolving guidelines


Required Qualifications, Capabilities, And Skills

  • Bachelor degree or higher in Marketing or equivalent

  • Proven working experience in digital and/or social media marketing including specialized in platforms such as WeChat

  • Experience in the financial services industry or with top-notched brands or marketing organizations

  • Effectively integrate our social media strategy into our overarching marketing strategy

  • Good knowledge of market landscape and behavior of client advisors and investors in Asia

  • Passion for and fluency in prevailing and emerging web technologies, social platforms, digital media and content marketing

  • Demonstrate the ability to strengthen the brand and digital efforts by working with content producers and marketing managers to re-write and re-develop digital copy, including engaging articles, teasers and headlines

  • Lead innovation in our e-content strategy, messaging, and distribution approach to drive effective and efficient audience targeting/reach, platform usage, engagement, and social media buys across social media platform

  • Ability to articulate social media strategy and prove effective client engagement that leads to greater business value with use of data and statistics

  • Partner closely with the wider marketing team to manage the social media editorial calendar, translate business and marketing priorities into social-media campaigns, and deliver on established social KPIs


Preferred Qualifications, Capabilities, And Skills

  • Effective communication, writing and presentation skills that can be performed in Mandarin due to our client portfolios

  • Effectively manage projects and work efficiently in a deadline-oriented fast-paced team environment


About Us

J.P. Morgan is a global leader in financial services, providing strategic advice and products to the world’s most prominent corporations, governments, wealthy individuals and institutional investors. Our first-class business in a first-class way approach to serving clients drives everything we do. We strive to build trusted, long-term partnerships to help our clients achieve their business objectives.


We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.


About The Team

J.P. Morgan Asset & Wealth Management delivers industry-leading investment management and private banking solutions. Asset Management provides individuals, advisors and institutions with strategies and expertise that span the full spectrum of asset classes through our global network of investment professionals. Wealth Management helps individuals, families and foundations take a more intentional approach to their wealth or finances to better define, focus and realize their goals.


Seniority level

  • Director


Employment type

  • Full-time


Job function

  • Marketing and Sales

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Head of Social Media, Asset Management APAC, Vice President

Hong Kong, Hong Kong JPMorganChase

Posted 6 days ago

Job Viewed

Tap Again To Close

Job Description

Overview

Join our J.P. Morgan Asset Management Marketing team where you will create and implement strategies to attract and retain clients across the Asia Pacific (APAC) region, effectively showcasing the firm's expertise, investment products, and value proposition to drive business growth and reinforce client relationships.


Responsibilities

  • Build and execute platform strategies through competitive research, platform determination, benchmarking, messaging and audience targeting

  • Set targets to increase brand recognition, customer engagement and brand loyalty

  • Design and execute campaigns to deliver exceptional client engagement across channels for various audiences/client segments and rive projects and perform duties as and when required

  • Plan, create, publish and share content that could be text, images, videos etc to increase top of mind brand awareness and build meaningful connections

  • Optimise company pages and posts within each platform to increase the visibility of the firm's social content whilst evaluating evolving tools and techniques to enhance ways of measuring social media activities

  • Utilise analytical tools to monitor and evaluate the firm's presence and performance across platforms as well as analyzing competitors data

  • Define campaign KPIs and leveraging campaign analytics to determine success criteria, efficacy and ongoing optimization opportunities

  • Evaluate and recommending the most cost effective approach and platforms that the firm should adopt and focus on

  • Prepare regular reports on platform marketing efforts and suggest recommendations to adjust strategy for optimal results

  • Manage activities based on the firm's social media policies whilst complying with all internal and external requirements to ensure the business is in line with changing regulations and evolving guidelines


Required Qualifications, Capabilities, And Skills

  • Bachelor degree or higher in Marketing or equivalent

  • Proven working experience in digital and/or social media marketing including specialized in platforms such as WeChat

  • Experience in the financial services industry or with top-notched brands or marketing organizations

  • Effectively integrate our social media strategy into our overarching marketing strategy

  • Good knowledge of market landscape and behavior of client advisors and investors in Asia

  • Passion for and fluency in prevailing and emerging web technologies, social platforms, digital media and content marketing

  • Demonstrate the ability to strengthen the brand and digital efforts by working with content producers and marketing managers to re-write and re-develop digital copy, including engaging articles, teasers and headlines

  • Lead innovation in our e-content strategy, messaging, and distribution approach to drive effective and efficient audience targeting/reach, platform usage, engagement, and social media buys across social media platform

  • Ability to articulate social media strategy and prove effective client engagement that leads to greater business value with use of data and statistics

  • Partner closely with the wider marketing team to manage the social media editorial calendar, translate business and marketing priorities into social-media campaigns, and deliver on established social KPIs


Preferred Qualifications, Capabilities, And Skills

  • Effective communication, writing and presentation skills that can be performed in Mandarin due to our client portfolios

  • Effectively manage projects and work efficiently in a deadline-oriented fast-paced team environment


About Us

J.P. Morgan is a global leader in financial services, providing strategic advice and products to the world’s most prominent corporations, governments, wealthy individuals and institutional investors. Our first-class business in a first-class way approach to serving clients drives everything we do. We strive to build trusted, long-term partnerships to help our clients achieve their business objectives.


We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.


About The Team

J.P. Morgan Asset & Wealth Management delivers industry-leading investment management and private banking solutions. Asset Management provides individuals, advisors and institutions with strategies and expertise that span the full spectrum of asset classes through our global network of investment professionals. Wealth Management helps individuals, families and foundations take a more intentional approach to their wealth or finances to better define, focus and realize their goals.


Seniority level

  • Director


Employment type

  • Full-time


Job function

  • Marketing and Sales

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Assistant Vice President, Digital Strategy

$200000 - $250000 Y FWD Insurance

Posted today

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Job Description

About FWD Group

FWD Group (1828.HK) is a pan-Asian life and health insurance business that serves approximately 34 million customers across 10 markets, including BRI Life in Indonesia. FWD's customer-led and tech-enabled approach aims to deliver innovative propositions, easy-to-understand products and a simpler insurance experience. Established in 2013, the company operates in some of the fastest-growing insurance markets in the world with a vision of changing the way people feel about insurance. FWD Group is listed on the main board of the Hong Kong Stock Exchange under the stock code 1828.

For more information, please visit

PURPOSE

Lead key pillars of Group Digital Strategy & Solutions and work with country stakeholders

KEY ACCOUNTAIBILITIES

  • Deliver and design digital framework to add incremental leads to FWD's key digital channels and including Omne, Cube and OneWeb with all BUs
  • Work with all cross functional teams within Group Digital team. Specifically with digital platforms team on identifying incremental lead sources for the platform (Cube/OMNE) as recipients of additional leads. Furthermore, manage data analytics and linkage with data monetisation campaigns by Data team/
  • Drive and find additional opportunities with BU counterparts on how to add incremental impact on key leads generation activities
  • Track all additional leads generation figures and conversion rates with all BUs and internal functions including and not limited to: Group Distribution teams, Marketing, Partnership teams
  • Develop and deliver leads dashboard and KPIs to track performance of leads generation activities with BUs
  • Map out on quarterly basis key performance of leads per channel to get wholistic view of each BU's leads status
  • Orchestrate Distribution SteerCo for both Agency and Banca engagements
  • Identify key initiatives to increase leads with BU stakeholders and other key function owners such as distribution/partnership/Banca
  • Design a digital solution to connect the dots of leads flow at each of BUs for End-to-End connectivity and tracking
  • Delivery of leads solution that will lead to incremental leads, nurturing and conversion
  • Design and deliver leads flow in digital marketing scope with BUs for leads nurturing

QUALIFICATIONS / EXPERIENCE

  • Graduated from a recognised university, with major in business management, with excellent communication skills
  • Hands-on experience in Insurance and domain expert in digital marketing and leads
  • Understand dynamics of insurance operations and key CRM digital tools
  • Understanding of sales metrics and digital sales management tools

KNOWLEDGE & SKILLS

  • Experience in navigating in matrix organizations
  • Good understanding or passion for digital transactions and metrics (eCommerce, Digital marketing KPIs)
  • Good communication skills, good English listening, speaking, reading, and writing skills. Knowledge of an Asian language is desirable
  • Working experience in insurance industry is preferred, with solid Life Insurance Domain knowledge.
  • Solid project management skills and attention to detail
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Content creation

$30000 - $60000 Y Kitdo

Posted today

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Job Description

Company Description

Kitdo is a f
abric‐safe, secure, stylist‐designed—add playability to the clothes already owned. M
ade with light-weight aluminum and strong magnet inserts, it is designed to personalize style and create new looks without altering the integrity of the clothing.

Role Description

Entry-level, assistant position

Part time (approximately 20 hours per week)

Hybrid work

Responsibilities

  1. Video & Visual Content Production: Edit and create engaging video and graphic content for social media, ads, and our website, ensuring all assets adhere to our new brand guidelines.
  2. Digital Content Distribution: Schedule and publish content across all social media channels; write, build, and execute email newsletters to nurture our audience.
  3. Website Management: Perform routine website updates using our CMS (e.g., WordPress, Webflow), including publishing blog posts, updating product pages, and ensuring a seamless user experience.
  4. Digital Asset Management: Maintain and organize our digital library (photos, videos, graphics, brand assets) to ensure efficiency and easy access for the entire team.

Required Knowledge & Experience

  • Proficient in Canva, Adobe Creative Suite, Google Workspace & Meta Business Suite.
  • Familiarity with Klaviyo is optional but attractive.
  • Either considerable experience in a graphic design field or a degree in Graphic Design (or a related art-based degree).
  • Fluent/professional proficiency in English.

If you are interested in joining Kitdo, we encourage you to send us your CV and portfolio ).

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Digital Innovation Strategy Manager

$900000 - $1200000 Y Michael Page International (HK) Ltd

Posted today

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Job Description

Our client is a large organisation in the financial services industry, known for delivering innovative solutions and exceptional customer experiences.

Currently, they are looking for a Digital Innovation Strategy and Experience Manager to join their team on a part-time basis.

Client Details

Our client is a large organisation in the financial services industry, known for delivering innovative solutions and exceptional customer experiences.

Currently, they are looking for a Digital Innovation Strategy and Experience Manager to join their team on a part-time basis.

Description

  • Support the Team Head in developing strategies to modernize Branch and Contact Centre channels using data insights, customer feedback, and innovative technologies
  • Lead digitization projects to improve productivity and create a seamless omni-channel experience across digital, physical, and contact centre touchpoints
  • Collaborate with internal teams and external partners to optimize infrastructure and reduce implementation costs
  • Act as the owner of channel initiatives, managing stakeholder relationships and making business decisions to deliver measurable outcomes
  • Develop operational procedures for new initiatives in coordination with Branch and Contact Centre teams
  • Gather and respond to frontline and customer feedback to drive continuous improvement
  • Ensure effective execution and benefit realization of transformation projects

Profile

  • Bachelor's degree in Business Administration or Marketing related field
  • Minimum 5 years of experience in project and resource management within retail banking or channel operations
  • Strong interpersonal and stakeholder management skills
  • Proven ability in project execution, data analysis, and strategic thinking
  • Experience in marketing and commercialization is a plus
  • Proficient in both English and Chinese

Job Offer

  • Exposure to a large organization in the financial services industry.
  • Opportunities to contribute to impactful innovation and marketing initiatives.
  • Part-time flexibility.

To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact on

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Digital & Content Creation Intern

$30000 - $45000 Y XYZ by The Art of XYZ

Posted today

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Job Description

Company Description

XYZ by The Art of XYZ offers immersive wellness experiences — from spin and yoga to body toning and HIIT — designed to elevate mind, body, and soul.

Based in Hong Kong, our purpose-built studio features three unique spaces for movement, mindfulness, and transformation.

Job Description

We're looking for a
creative, proactive, and detail-oriented Digital & Content Creation Intern
to join our team. In this hands-on role, you'll support content creation, social campaigns, partnerships, and community engagement.

If you're passionate about wellness, storytelling, and making ideas come to life - we'd love to hear from you.

What You'll Do

  • Assist with the planning and creation of content for social media, newsletters, and digital campaigns
  • Capture and edit photos and short-form videos (e.g., Reels, Stories, behind-the-scenes)
  • Help brainstorm and research creative ideas aligned with our brand voice and goals
  • Support the marketing team in scheduling and publishing content across platforms
  • Monitor trends and suggest innovative approaches to stay ahead of the curve
  • Assist in tracking performance metrics and preparing content reports
  • Maintain and organise our media library and content calendar

What We're Looking For

  • Currently pursuing or recently completed a degree in Marketing, Communications, Media, Design, or a related field
  • Strong interest in content creation, social media, and digital storytelling
  • Familiarity with platforms like Instagram, Red Note, Canva, Adobe Creative Suite (Photoshop, Premiere Pro, Illustrator), or video editing apps (e.g., CapCut, InShot)
  • Basic photography and video editing skills
  • Creative thinker with a good eye for aesthetics and attention to detail
  • Excellent communication and organisational skills
  • A positive, proactive attitude and willingness to learn

Bonus Points If You

  • Have a personal content portfolio or social media presence
  • Are comfortable shooting and editing content on mobile
  • Have experience with website content, blogging, or SEO

What You'll Gain

  • Hands-on experience in a fast-paced, creative environment
  • Opportunity to contribute ideas and see your work published across real brand channels
  • Mentorship and guidance from the Head of Creative Production
  • A chance to build your portfolio and gain exposure in digital marketing and content strategy
  • Unlimited fitness classes

To Apply

Please send your CV, portfolio or samples of content (if available), and a short note on why you'd be a great fit to: &

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Senior Digital Content Strategy Manager

Ralph Lauren

Posted 16 days ago

Job Viewed

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Job Description

Overview

Senior Digital Content Strategy Manager role at Ralph Lauren , focused on APAC digital content strategy within the global structure. This position reports to the Digital Operations, Content Planning & Localization Lead and is based in HK, GW office in Tsim Sha Tsui.

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. The company’s brands include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, and Chaps.

At Ralph Lauren, we foster a culture of belonging and inclusion, empowering voices and perspectives across the organization and communities we serve.

Responsibilities
  • Serve as the primary point of contact for calendar management, facilitating transparent, consistent updates and managing expectations across diverse regional and corporate teams
  • Apply advanced project management methodologies to oversee calendar development, execution, and adjustments, anticipating risks and resolving conflicts proactively
  • Utilize strong communication and negotiation skills to harmonize differing priorities and market-specific needs into a unified, actionable content calendar strategy
  • Strengthen brand storytelling through SEO-friendly content that enriches content diversity and boosts SEO through authentic engagement
  • Align APAC SEO content strategies and initiatives with the global SEO roadmap, ensuring consistency while addressing regional market nuances
  • Consolidate different market needs around SEO-friendly content and establish a comprehensive APAC strategy that embraces market specifics
  • Collaborate cross-functionally with Performance Marketing, Content, Digital Ops and regional marketing teams to ensure SEO content strategy supports overall business goals and integrates within the multi-channel digital ecosystem
  • Lead the development and execution of APAC-wide mobile-first digital content and site journey strategy, including mobile-responsive navigation, personalized mobile experiences, and content tailored for mobile use
  • Collaborate with APAC and global UI/UX teams to align Web and App strategy and execution
  • Utilize global mobile content and technology resources to enhance APAC mobile-first strategies and accelerate innovation
  • Ensure alignment of APAC mobile content initiatives with the global digital roadmap, fostering synergy across platforms
  • Influence cross-functional stakeholders to drive APAC alignment and execution
  • Champion new mobile technologies, tools, and platforms to keep the brand at the forefront of digital innovation
  • Identify and frame new APAC strategic initiatives in response to the fast-changing digital landscape
Requirements
  • 10-12 years’ experience in digital strategy, with digital content experience ideally within a corporate or regional matrixed organization
  • Experience in strategic planning within Ecommerce
  • Proven ability to own and manage complex, integrated content calendars across multiple regions and cross-functions
  • Proven experience leading SEO/AEO projects focusing on content optimization
  • Proven success in leading regional or global digital/mobile projects, ideally in fashion brands
  • Demonstrated ability to foster a test-and-learn culture and drive iterative improvements across digital content
  • Strong project management discipline to balance competing priorities and adapt plans dynamically
  • Excellent analytical skills to analyze data, spot trends, and make data-driven decisions
  • Strong written and verbal English communication skills; Mandarin/Cantonese/Japanese/Korean proficiency is a strong plus
  • Passionate about brand storytelling and delivering premium digital experiences at scale
  • Strong leadership to influence internal cross-functional teams and global stakeholders
  • Ability to travel within/outside of APAC
  • Advanced proficiency in MS Excel, PowerPoint, Word; knowledge of tools such as SFCC, Figma, Airtable, Jira, Adobe Analytics, Monday.com is a strong plus
Seniority level
  • Mid-Senior level
Employment type
  • Full-time
Job function
  • Marketing, Public Relations, and Writing/Editing
  • Industries: Retail Apparel and Fashion

Note: This description reflects the responsibilities and requirements for the role as shown. Any references to posted job postings or related roles beyond this scope have been removed to maintain clarity.

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Senior Digital Content Strategy Manager

BoF Careers

Posted 24 days ago

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Job Description

Join to apply for the Senior Digital Content Strategy Manager role at BoF Careers

Position Overview

This position is critical for demonstrating leadership on strategic content initiatives led by APAC within the global structure, reporting to Digital Operations, Content Planning & Localization Lead. This position will be based in HK, GW office in Tsim Sha Tsui. Senior Manager, Digital Content Strategy will own APAC content calendar and lead APAC digital strategic initiatives such as Mobile/App content strategy and SEO/AEO-friendly content projects that align with global priorities while being tailored to APAC market-specific insights and performance. This role requires a strong balance of strategic thinking and operational execution - overarching APAC Digital shared service functions to establish framework of new projects/initiatives and design the new way of working collaborating with internal cross-functional teams.

Responsibilities

Essential Duties & Responsibilities

  • Serve as the primary point of contact for calendar management, facilitating transparent, consistent updates and managing expectations across diverse regional and corporate teams
  • Apply advanced project management methodologies to oversee calendar development, execution, and adjustments, anticipating risks and resolving conflicts proactively
  • Utilize strong communication and negotiation skills to harmonize differing priorities and market-specific needs into a unified, actionable content calendar strategy
  • Strengthen brand storytelling through SEO (Search Engine Optimization)-friendly content that enriches content diversity and boosts SEO through authentic engagement
  • Align APAC SEO content strategies and initiatives with the global SEO roadmap, ensuring consistency while addressing regional market nuance
  • Consolidate different market needs around SEO-friendly content and establish comprehensive APAC strategy that embraces market specifics
  • Initiatives aligning with global roadmap
  • Collaborate cross-functionally with Performance marketing, Content, Digital Ops and regional marketing teams to ensure SEO content strategy supports overall business goals and integrates seamlessly within the multi-channel digital ecosystem
  • Lead the development and execution of APAC-wide mobile-first digital content and site journey strategy - e.g. Mobile-responsive navigation, personalized mobile experiences, AI-powered tools to elevate the mobile journey, tailored content for mobile screen and thumb uses
  • Collaborate with APAC and global UI/UX team to have Web and App alignment and execution
  • Utilize global mobile content and technology resources to enhance APAC mobile-first strategies and accelerate innovation.
  • Ensure alignment of APAC mobile content initiatives with the global digital roadmap, fostering synergy and consistency across platform
  • Influence cross-functional stakeholders (e.g. Global product, studio and creative agency team, regional digital commerce team and internal APAC digital shared service team) to drive APAC alignment and execution
  • Champion new mobile technologies, tools, and platforms to keep the brand at the forefront of digital innovation
  • Maintain the momentum of identifying new APAC strategic initiative against fast-changing digital landscape and establish a framework for APAC strategic initiatives

Requirements

Experience, Skills & Knowledge

  • 10-12 years' experience in digital strategy, digital content ideally within a corporate or regional matrixed organization
  • Experience in strategic planning within Ecommerce
  • Demonstrated experience owning and managing complex, integrated content calendars across multiple regions and cross-functions, ensuring alignment and timely delivery
  • Proven experience leading SEO/AEO project focusing on content optimization
  • Proven success in leading regional or global digital/mobile projects, ideally in fashion brands
  • Demonstrated ability to foster a test-and-learn culture and drive iterative improvements across digital content
  • Proven capability in orchestrating cross-functional collaboration with strong project management discipline to balance competing priorities and adapt plans dynamically
  • Excellent project management skills
  • Profound knowledge of APAC market: e-commerce trends, consumer behaviors and each country's regional nuances and localization needs
  • Resilient and adaptable in stakeholder management, effectively navigating challenges and maintaining constructive relationships under pressure or during conflicting demands
  • Highly collaborative with excellent communication and stakeholder management skills
  • Strong analytical skills with the ability to analyze data, spot trends, and make data-driven decisions
  • Excellent interpersonal and communication skills required. Strong written and verbal English communication skill is a must, additional Mandarin /Cantonese / Japanese and/or Korean (both written and verbal) language proficiency is a strong plus
  • Passionate about brand storytelling and delivering premium digital experiences at scale
  • Strong leadership to influence internal cross-functional team and global stakeholders
  • Should be able to travel within/outside of APAC
  • Advance proficiency in MS Excel, PowerPoint, Word. Additional tool/system knowledge is a strong plus e.g. SFCC, Figma, Airtable, Jira, Adobe Analytics, Monday.com

Seniority level

  • Mid-Senior level

Employment type

  • Full-time

Job function

  • Marketing, Public Relations, and Writing/Editing
  • Industries: Advertising Services

Note: This description excludes non-essential boilerplate and focuses on the responsibilities and qualifications for the role.

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Senior Digital Content Strategy Manager

$1200000 - $2400000 Y Ralph Lauren

Posted today

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Job Description

Ref#: W

Department: Creative Services

City: Tsim Sha Tsui

State/Province: Kowloon

Location: Hong Kong SAR

Company Description

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.

At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

Position Overview

This position is critical for demonstrating leadership on strategic content initiatives led by APAC within the global structure, reporting to Digital Operations, Content Planning & Localization Lead. This position will be based in HK, GW office in Tsim Sha Tsui.

Senior Manager, Digital Content Strategy will own APAC content calendar and lead APAC digital strategic initiatives such as Mobile/App content strategy and SEO/AEO-friendly content projects that align with global priorities while being tailored to APAC market-specific insights and performance.

This role requires a strong balance of strategic thinking and operational execution – overarching APAC Digital shared service functions to establish framework of new projects/initiatives and design the new way of working collaborating with internal cross-functional teams.

Essential Duties & Responsibilities

Responsibilities:

  • Serve as the primary point of contact for calendar management, facilitating transparent, consistent updates and managing expectations across diverse regional and corporate teams
  • Apply advanced project management methodologies to oversee calendar development, execution, and adjustments, anticipating risks and resolving conflicts proactively
  • Utilize strong communication and negotiation skills to harmonize differing priorities and market-specific needs into a unified, actionable content calendar strategy
  • Strengthen brand story telling through SEO (Search Engine Optimization)-friendly content that enriches content diversity and boosts SEO through authentic engagement
  • Align APAC SEO content strategies and initiatives with the global SEO roadmap, ensuring consistency while addressing regional market nuance
  • Consolidate different market needs around SEO-friendly content and establish comprehensive APAC strategy that embraces market specifics
  • initiatives aligning with global roadmap
  • Collaborate cross-functionally with Performance marketing, Content, Digital Ops and regional marketing teams to ensure SEO content strategy supports overall business goals and integrates seamlessly within the multi-channel digital ecosystem
  • Lead the development and execution of APAC-wide mobile-first digital content and site journey strategy – e.g. Mobile-responsive navigation, personalized mobile experiences, AI-powered tools to elevate the mobile journey, tailored content for mobile screen and thumb uses
  • Collaborate with APAC and global UI/UX team to have Web and App alignment and execution
  • Utilize global mobile content and technology resources to enhance APAC mobile-first strategies and accelerate innovation.
  • Ensure alignment of APAC mobile content initiatives with the global digital roadmap, fostering synergy and consistency across platform
  • Influence cross-functional stakeholders (e.g. Global product, studio and creative agency team, regional digital commerce team and internal APAC digital shared service team) to drive APAC alignment and execution
  • Champion new mobile technologies, tools, and platforms to keep the brand at the forefront of digital innovation
  • Maintain the momentum of identifying new APAC strategic initiative against fast-changing digital landscape and establish a framework for APAC strategic initiatives

Experience, Skills, and Knowledge

Requirements:

  • 10-12 years' experience in digital strategy, digital content ideally within a corporate or regional matrixed organization
  • Experience in strategic planning within Ecommerce
  • Demonstrated experience owning and managing complex, integrated content calendars across multiple regions and cross-functions, ensuring alignment and timely delivery
  • Proven experience leading SEO/AEO project focusing on content optimization
  • Proven success in leading regional or global digital/mobile projects, ideally in fashion brands
  • Demonstrated ability to foster a test-and-learn culture and drive iterative improvements across digital content
  • Proven capability in orchestrating cross-functional collaboration with strong project management discipline to balance competing priorities and adapt plans dynamically
  • Excellent project management skills
  • Profound knowledge of APAC market: e-commerce trends, consumer behaviors and each country's regional nuances and localization needs
  • Resilient and adaptable in stakeholder management, effectively navigating challenges and maintaining constructive relationships under pressure or during conflicting demands
  • Highly collaborative with excellent communication and stakeholder management skills
  • Strong analytical skills with the ability to analyze data, spot trends, and make data-driven decisions
  • Excellent interpersonal and communication skills required. Strong written and verbal English communication skill is a must, additional Mandarin /Cantonese / Japanese and/or Korean (both written and verbal) language proficiency is a strong plus
  • Passionate about brand storytelling and delivering premium digital experiences at scale
  • Strong leadership to influence internal cross-functional team and global stakeholders
  • Should be able to travel within/outside of APAC
  • Advance proficiency in MS Excel, PowerPoint, Word. Additional tool/system knowledge is a strong plus e.g. SFCC, Figma, Airtable, Jira, Adobe Analytics,
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Senior Digital Content Strategy Manager

Hong Kong, Hong Kong Ralph Lauren

Posted 8 days ago

Job Viewed

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Job Description

Overview

Senior Digital Content Strategy Manager role at Ralph Lauren , focused on APAC digital content strategy within the global structure. This position reports to the Digital Operations, Content Planning & Localization Lead and is based in HK, GW office in Tsim Sha Tsui.

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. The company’s brands include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, and Chaps.

At Ralph Lauren, we foster a culture of belonging and inclusion, empowering voices and perspectives across the organization and communities we serve.

Responsibilities
  • Serve as the primary point of contact for calendar management, facilitating transparent, consistent updates and managing expectations across diverse regional and corporate teams
  • Apply advanced project management methodologies to oversee calendar development, execution, and adjustments, anticipating risks and resolving conflicts proactively
  • Utilize strong communication and negotiation skills to harmonize differing priorities and market-specific needs into a unified, actionable content calendar strategy
  • Strengthen brand storytelling through SEO-friendly content that enriches content diversity and boosts SEO through authentic engagement
  • Align APAC SEO content strategies and initiatives with the global SEO roadmap, ensuring consistency while addressing regional market nuances
  • Consolidate different market needs around SEO-friendly content and establish a comprehensive APAC strategy that embraces market specifics
  • Collaborate cross-functionally with Performance Marketing, Content, Digital Ops and regional marketing teams to ensure SEO content strategy supports overall business goals and integrates within the multi-channel digital ecosystem
  • Lead the development and execution of APAC-wide mobile-first digital content and site journey strategy, including mobile-responsive navigation, personalized mobile experiences, and content tailored for mobile use
  • Collaborate with APAC and global UI/UX teams to align Web and App strategy and execution
  • Utilize global mobile content and technology resources to enhance APAC mobile-first strategies and accelerate innovation
  • Ensure alignment of APAC mobile content initiatives with the global digital roadmap, fostering synergy across platforms
  • Influence cross-functional stakeholders to drive APAC alignment and execution
  • Champion new mobile technologies, tools, and platforms to keep the brand at the forefront of digital innovation
  • Identify and frame new APAC strategic initiatives in response to the fast-changing digital landscape
Requirements
  • 10-12 years’ experience in digital strategy, with digital content experience ideally within a corporate or regional matrixed organization
  • Experience in strategic planning within Ecommerce
  • Proven ability to own and manage complex, integrated content calendars across multiple regions and cross-functions
  • Proven experience leading SEO/AEO projects focusing on content optimization
  • Proven success in leading regional or global digital/mobile projects, ideally in fashion brands
  • Demonstrated ability to foster a test-and-learn culture and drive iterative improvements across digital content
  • Strong project management discipline to balance competing priorities and adapt plans dynamically
  • Excellent analytical skills to analyze data, spot trends, and make data-driven decisions
  • Strong written and verbal English communication skills; Mandarin/Cantonese/Japanese/Korean proficiency is a strong plus
  • Passionate about brand storytelling and delivering premium digital experiences at scale
  • Strong leadership to influence internal cross-functional teams and global stakeholders
  • Ability to travel within/outside of APAC
  • Advanced proficiency in MS Excel, PowerPoint, Word; knowledge of tools such as SFCC, Figma, Airtable, Jira, Adobe Analytics, Monday.com is a strong plus
Seniority level
  • Mid-Senior level
Employment type
  • Full-time
Job function
  • Marketing, Public Relations, and Writing/Editing
  • Industries: Retail Apparel and Fashion

Note: This description reflects the responsibilities and requirements for the role as shown. Any references to posted job postings or related roles beyond this scope have been removed to maintain clarity.

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