35 Product Launch jobs in Hong Kong

Join to apply for the Product Marketing Executive role at Altai Technologies

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6 months ago Be among the first 25 applicants

Join to apply for the Product Marketing Executive role at Altai Technologies

Altai Technologies Limited is currently on the search for the following vacant to join our team! We are a high-tech company which focuses in the design, development, and marketing of innovative wireless broadband solutions.

Your strong communication skills, technical troubleshooting skills, and customer service orientation will help us build strong partnerships and increase the value we bring to our customers.

To cope with our rapid expansion, we are seeking for the high caliber talents to join our professional team.

Product Marketing Executive

Duties

• Perform and prepare new product launch.
• Handle product marketing materials, such as datasheet, user manual, and more.
• Develop product / bundle offerings meeting marketing requirements.
• Evaluate vendor solutions and technologies to identify the most suitable partners.
• Prepare and update customer presentations effectively communicating the value of proposition.
• Conduct competitive analysis to understand market dynamics, identify key competitors, and develop strategies to differentiate the offerings.
• Training internal sales team and external sales channel partners on the product unique selling proposition
• Monitoring competitor activities, analysing their strengths and weaknesses, and leveraging insights to enhance market positioning.
• Assist with ad hoc projects as assigned.
  
  

• A degree holder in Marketing, Business Studies, IT or related disciplines.
• 2-3 years’ relevant working experience in product marketing, preferable in the Telecom/IT industry, with a proven track record of developing and marketing products.
• Ability to work under pressure and manage multiple marketing programs with tight deadlines.
• Detail-minded, good communication & interpersonal skills.
• Proficient in Microsoft Office including Excel, Word, PowerPoint.
• Good command of written and spoken English and Chinese.
• Basic knowledge on WiFi market and products
  
  

• Seniority level Mid-Senior level

• Employment type Full-time

• Job function Marketing and Sales
• Industries Telecommunications

Referrals increase your chances of interviewing at Altai Technologies by 2x

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Wan Chai District, Hong Kong SAR 3 weeks ago

Southern District, Hong Kong SAR 2 weeks ago

Eastern District, Hong Kong SAR
HK$45,000.00
-
HK$5,000.00
2 weeks ago

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4 weeks ago Be among the first 25 applicants

Get AI-powered advice on this job and more exclusive features.

We are seeking innovative and experienced Product Marketing Managers to drive the growth of our cutting-edge products across four specialized areas.

Responsibilities

• Marketing Strategy Development:
• Develop and implement comprehensive marketing strategies tailored to your assigned product area (Trading, Yield, Wallet, or B2B).
• Align strategies with current market trends and the specific needs of the target audience.
• Media Planning & Campaign Management:
• Create and manage media plans for effective advertising placements to boost product visibility.
• Launch, monitor, and optimize advertising campaigns across social media and specialized platforms, adjusting strategies based on performance data.
• Collaboration & Project Coordination:
• Work closely with internal marketing teams and external agencies to ensure campaign success and meet key performance indicators (KPIs).
• Coordinate briefing sessions, oversee task execution, and evaluate campaign results.
• Digital Presence & Website Optimization:
• Enhance our online presence by building and optimizing conversion funnels on the corporate website.
• Implement SEO best practices and ensure the availability of contact forms and relevant customer information.
• Market & Audience Research:
• Conduct in-depth market research to identify emerging trends and customer needs.
• Utilize data-driven insights to refine marketing strategies and improve client acquisition.
• Product Positioning & Content Creation:
• Develop compelling product positioning that highlights unique value propositions and market advantages.
• Produce high-quality marketing content (articles, blogs, presentations, etc.) to communicate product benefits and educate various market segments.
• Loyalty Programs:
• Design and implement loyalty programs aimed at encouraging continuous product engagement and attracting new users.
  

• Minimum of 3 years experience in a similar product marketing role.
• Proven track record in developing and executing successful marketing strategies.
• Strong experience working with cross-functional teams and managing external partnerships.
• Expertise in media planning and proficiency with multiple advertising channels.
• Excellent analytical skills with the ability to interpret and leverage large data sets.
• Exceptional written and verbal communication skills.
• Previous experience in the cryptocurrency industry is highly desirable.
• A successful background in B2B marketing will be considered a strong advantage.
  
  

• Fully remote work from anywhere in the world (home/office).
• Flexible working hours.
• Salary paid in a convenient format.
• Work in a leading mining pool with in-depth industry training.
  
  

• Seniority level Mid-Senior level

• Employment type Full-time

• Job function Marketing and Sales
• Industries IT Services and IT Consulting

Referrals increase your chances of interviewing at EMCD: TOP10 Mining pool, Wallet, P2P platform, Coinhold by 2x

Hong Kong, Hong Kong SAR HK$600,000 - HK$800,000 3 days ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

Direct message the job poster from MCG Talent

As a Product Marketing Manager, you will lead the positioning, go-to-market (GTM) strategy, and lifecycle marketing for our client's core products and services.

You will act as the voice of the customer, collaborating across product, growth, and creative teams to develop compelling, data-driven campaigns that drive adoption, engagement, and loyalty. This role blends the strategic vision of a product leader with the creative flair of a storyteller.

Ideal background is FS/Fintech/Crypto.

Responsibilities

• Develop and own the product marketing roadmap for assigned product lines
• Create clear, differentiated messaging and value propositions to stand out in competitive markets
• Define and refine target audiences, user personas, and customer journeys to inform marketing strategies

Launch Execution

• Lead GTM strategies for new features, products, or services, coordinating with cross-functional teams including product, design, communications, and growth
• Produce engaging marketing assets for channels such as websites, email, social media, in-app content, and video
• Partner with PR, content, and community teams to amplify launches and maximize external impact
• Conduct market research, competitive analysis, and user feedback studies to shape product and marketing strategies
• Perform customer interviews, surveys, and usability tests to uncover actionable insights
• Translate insights into recommendations for product improvements and messaging optimization

Growth & Retention

• Collaborate with lifecycle and growth teams to design campaigns that drive customer acquisition and retention
• Optimize onboarding processes and conversion funnels through data-driven experiments
• Identify opportunities to enhance user engagement through new features, promotions, or incentives

Performance & Reporting

• Establish key performance indicators (KPIs) to evaluate the success of marketing initiatives
• Monitor and report on campaign performance using analytics platforms (e.g., Google Analytics, Mixpanel, or similar)
• Iterate on strategies based on data insights and customer feedback to continuously improve outcomes

• Seniority level Mid-Senior level

• Employment type Full-time

• Job function Product Management and Marketing
• Industries Marketing Services

Referrals increase your chances of interviewing at MCG Talent by 2x

Get notified about new Product Marketing Manager jobs in Hong Kong, Hong Kong SAR .

Central & Western District, Hong Kong SAR 3 weeks ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

Direct message the job poster from MCG Talent

As a Product Marketing Manager, you will lead the positioning, go-to-market (GTM) strategy, and lifecycle marketing for our client's core products and services.

You will act as the voice of the customer, collaborating across product, growth, and creative teams to develop compelling, data-driven campaigns that drive adoption, engagement, and loyalty. This role blends the strategic vision of a product leader with the creative flair of a storyteller.

Ideal background is FS/Fintech/Crypto.

Responsibilities

• Develop and own the product marketing roadmap for assigned product lines
• Create clear, differentiated messaging and value propositions to stand out in competitive markets
• Define and refine target audiences, user personas, and customer journeys to inform marketing strategies

Launch Execution

• Lead GTM strategies for new features, products, or services, coordinating with cross-functional teams including product, design, communications, and growth
• Produce engaging marketing assets for channels such as websites, email, social media, in-app content, and video
• Partner with PR, content, and community teams to amplify launches and maximize external impact
• Conduct market research, competitive analysis, and user feedback studies to shape product and marketing strategies
• Perform customer interviews, surveys, and usability tests to uncover actionable insights
• Translate insights into recommendations for product improvements and messaging optimization

Growth & Retention

• Collaborate with lifecycle and growth teams to design campaigns that drive customer acquisition and retention
• Optimize onboarding processes and conversion funnels through data-driven experiments
• Identify opportunities to enhance user engagement through new features, promotions, or incentives

Performance & Reporting

• Establish key performance indicators (KPIs) to evaluate the success of marketing initiatives
• Monitor and report on campaign performance using analytics platforms (e.g., Google Analytics, Mixpanel, or similar)
• Iterate on strategies based on data insights and customer feedback to continuously improve outcomes

• Seniority level Mid-Senior level

• Employment type Full-time

• Job function Product Management and Marketing
• Industries Marketing Services

Referrals increase your chances of interviewing at MCG Talent by 2x

Get notified about new Product Marketing Manager jobs in Hong Kong, Hong Kong SAR .

Central & Western District, Hong Kong SAR 3 weeks ago

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1 day ago Be among the first 25 applicants

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• Select quality products based on client needs, and complete product introduction and sales;
• Responsible for organizing the product marketing, training and promotion activities with the product issuers;
• Develop potential clients, achieve personal sales goals, and assist the team in achieving annual sales goals;
• Responsible for preparing sales materials and answering enquires of products;
• Responsible for product data analysis, establishing client profiles and labeling systems to empower business growth;
• Execute ad-hoc projects & tasks assigned by the supervisor.

Requirements:

• Bachelor degree or above;
• At least 3 years of work experience in securities companies or other financial institutions, Hong Kong SFC license is a must;
• Excellent team collaborators with solid financial product knowledge and the ability to establish trust between clients and colleagues;
• Good communication and interpersonal skills;
• Priority given to having client resources, including individuals, institutions, and distribution channels;
• Immediate available is much preferred.

• Seniority level Entry level

• Employment type Full-time

• Job function Product Management

Referrals increase your chances of interviewing at China Industrial Securities International Financial Group Limited by 2x

Get notified about new Product Marketing Specialist jobs in Hong Kong, Hong Kong SAR .

Eastern District, Hong Kong SAR 3 days ago

Central & Western District, Hong Kong SAR 2 weeks ago

Wan Chai District, Hong Kong SAR 2 weeks ago

Wan Chai District, Hong Kong SAR 1 month ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

Join to apply for the Product Marketing Executive role at Altai Technologies

Continue with Google Continue with Google

6 months ago Be among the first 25 applicants

Join to apply for the Product Marketing Executive role at Altai Technologies

Altai Technologies Limited is currently on the search for the following vacant to join our team! We are a high-tech company which focuses in the design, development, and marketing of innovative wireless broadband solutions.
Your strong communication skills, technical troubleshooting skills, and customer service orientation will help us build strong partnerships and increase the value we bring to our customers.
To cope with our rapid expansion, we are seeking for the high caliber talents to join our professional team.
Product Marketing Executive
Duties

• Perform and prepare new product launch.
• Handle product marketing materials, such as datasheet, user manual, and more.
• Develop product / bundle offerings meeting marketing requirements.
• Evaluate vendor solutions and technologies to identify the most suitable partners.
• Prepare and update customer presentations effectively communicating the value of proposition.
• Conduct competitive analysis to understand market dynamics, identify key competitors, and develop strategies to differentiate the offerings.
• Training internal sales team and external sales channel partners on the product unique selling proposition
• Monitoring competitor activities, analysing their strengths and weaknesses, and leveraging insights to enhance market positioning.
• Assist with ad hoc projects as assigned.
  

• A degree holder in Marketing, Business Studies, IT or related disciplines.
• 2-3 years’ relevant working experience in product marketing, preferable in the Telecom/IT industry, with a proven track record of developing and marketing products.
• Ability to work under pressure and manage multiple marketing programs with tight deadlines.
• Detail-minded, good communication & interpersonal skills.
• Proficient in Microsoft Office including Excel, Word, PowerPoint.
• Good command of written and spoken English and Chinese.
• Basic knowledge on WiFi market and products
  

• Seniority level Mid-Senior level

• Employment type Full-time

• Job function Marketing and Sales
• Industries Telecommunications

Referrals increase your chances of interviewing at Altai Technologies by 2x

Continue with Google Continue with Google

Continue with Google Continue with Google

Wan Chai District, Hong Kong SAR 3 weeks ago

Southern District, Hong Kong SAR 2 weeks ago

Eastern District, Hong Kong SAR
HK$45,000.00
-
HK$5,000.00
2 weeks ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

4 weeks ago Be among the first 25 applicants

Get AI-powered advice on this job and more exclusive features.

We are seeking innovative and experienced Product Marketing Managers to drive the growth of our cutting-edge products across four specialized areas.
Responsibilities

• Marketing Strategy Development:
• Develop and implement comprehensive marketing strategies tailored to your assigned product area (Trading, Yield, Wallet, or B2B).
• Align strategies with current market trends and the specific needs of the target audience.
• Media Planning & Campaign Management:
• Create and manage media plans for effective advertising placements to boost product visibility.
• Launch, monitor, and optimize advertising campaigns across social media and specialized platforms, adjusting strategies based on performance data.
• Collaboration & Project Coordination:
• Work closely with internal marketing teams and external agencies to ensure campaign success and meet key performance indicators (KPIs).
• Coordinate briefing sessions, oversee task execution, and evaluate campaign results.
• Digital Presence & Website Optimization:
• Enhance our online presence by building and optimizing conversion funnels on the corporate website.
• Implement SEO best practices and ensure the availability of contact forms and relevant customer information.
• Market & Audience Research:
• Conduct in-depth market research to identify emerging trends and customer needs.
• Utilize data-driven insights to refine marketing strategies and improve client acquisition.
• Product Positioning & Content Creation:
• Develop compelling product positioning that highlights unique value propositions and market advantages.
• Produce high-quality marketing content (articles, blogs, presentations, etc.) to communicate product benefits and educate various market segments.
• Loyalty Programs:
• Design and implement loyalty programs aimed at encouraging continuous product engagement and attracting new users.
  

• Minimum of 3 years experience in a similar product marketing role.
• Proven track record in developing and executing successful marketing strategies.
• Strong experience working with cross-functional teams and managing external partnerships.
• Expertise in media planning and proficiency with multiple advertising channels.
• Excellent analytical skills with the ability to interpret and leverage large data sets.
• Exceptional written and verbal communication skills.
• Previous experience in the cryptocurrency industry is highly desirable.
• A successful background in B2B marketing will be considered a strong advantage.
  

• Fully remote work from anywhere in the world (home/office).
• Flexible working hours.
• Salary paid in a convenient format.
• Work in a leading mining pool with in-depth industry training.
  

• Seniority level Mid-Senior level

• Employment type Full-time

• Job function Marketing and Sales
• Industries IT Services and IT Consulting

Referrals increase your chances of interviewing at EMCD: TOP10 Mining pool, Wallet, P2P platform, Coinhold by 2x

Hong Kong, Hong Kong SAR HK$600,000 - HK$800,000 3 days ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

Join to apply for the Senior Product Marketing Manager role at CoinMarketCap .

6 days ago - Be among the first 25 applicants.

1. Lead GTM Strategy & Execution: Develop and execute comprehensive go-to-market (GTM) strategies for new product launches, feature updates, and key initiatives, ensuring alignment with business goals and growth targets.
2. Feature Prioritization: Collaborate with the product development team to identify and prioritize features that meet user needs and marketing goals.
3. Messaging & Storytelling: Work with product teams to understand features and translate them into compelling messaging for different customer segments.
4. Content Development: Partner with content, demand generation, and product teams to create assets like one-pagers, web copy, email sequences, and case studies.
5. Cross-Functional Leadership: Manage teams across functions to ensure timely launch activities such as content creation, PR outreach, influencer marketing, and email marketing.
6. Community Amplification: Engage with KOLs and influencers in the crypto and Web3 space to promote products and build brand awareness.
7. Performance Tracking & Optimization: Define KPIs for GTM success and refine strategies based on performance data.

• 6+ years of product marketing experience in technology companies, with at least 2 years in crypto/Web3 or blockchain.
• Proven success in launching products and driving adoption through marketing efforts.
• Deep understanding of blockchain, cryptocurrencies, and Web3 ecosystem, including market research and GTM strategies.
• Ability to work independently and collaborate with a global team in a fast-paced startup environment.
• Exceptional communication and storytelling skills, both technical and creative.

• Seniority level: Not Applicable
• Employment type: Full-time
• Job function: Marketing and Sales
• Industry: Information Services

Referrals can increase your chances of interviewing at CoinMarketCap by 2x.

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Join to apply for the Enterprise Product Marketing Manager role at BTSE

1 day ago Be among the first 25 applicants

Join to apply for the Enterprise Product Marketing Manager role at BTSE

Get AI-powered advice on this job and more exclusive features.

About BTSE

About BTSE

BTSE Group is a leading global fintech and blockchain company that is committed to building innovative technology and infrastructure. BTSE empowers businesses and corporate clients with the advanced tools they need to excel in a rapidly evolving and competitive market. BTSE has pioneered numerous trading technologies that have been widely adopted across the industry, setting new benchmarks for innovation, performance, and security in fintech. BTSE’s diverse business lines serve both retail (B2C) customers and institutional (B2B) clients, enabling them to launch, operate, and scale fintech businesses. BTSE is seeking ambitious, motivated professionals to join our B2C and B2B teams.

About The Opportunity

We are seeking a strategic and execution-focused Product Marketing Manager to join our growing team. This role is critical in bridging product capabilities with market needs, supporting go-to-market initiatives, and ensuring our white-label cryptocurrency exchange solutions are positioned effectively in a highly competitive and fast-evolving landscape.

As a key member of the Strategy team, you will work closely with Product, Sales, and Client Success teams to craft compelling messaging, enable sales with relevant tools, and communicate product value to both technical and non-technical stakeholders. Your work will drive product adoption, client satisfaction, and market differentiation.

Responsibilities

• Develop and refine product positioning and messaging for white-label exchange modules (e.g., Spot & Futures Trading, KYC, fiat on/off ramps, trading engine, admin console).
• Plan and execute go-to-market strategies for new features, integrations, and product releases.
• Create and maintain client-facing materials, including product guides, sales decks, competitive briefs, and FAQs.
• Collaborate with the Product team to translate technical features into client benefits and marketing narratives.
• Conduct market research and competitor analysis to inform strategy and identify differentiation opportunities.
• Partner with Sales and Customer Success to support client acquisition and onboarding with tailored messaging and enablement materials.
• Collect and synthesize client feedback to help inform roadmap prioritization and identify gaps in product messaging.
• Lead internal training sessions to ensure teams are aligned on product updates, positioning, and value propositions.
  
  

• 3–5 years of experience in product marketing, preferably in B2B SaaS, fintech, or crypto/blockchain industries.
• Basic understanding of cryptocurrency markets, trading platforms, and blockchain concepts. (Not a deal breaker!)
• Proven ability to craft clear, concise, and compelling messaging for technical products.
• Experience launching new features/products and managing cross-functional go-to-market plans.
• Strong collaboration and communication skills, with the ability to interface with technical and commercial teams.
• Self-starter with a strategic mindset and bias toward execution.
• Familiarity with tools such as HubSpot, Notion, Figma, Google Workspace, and project management platforms.
  
  

• Experience in crypto, fintech, or a B2B SaaS company
• Mandarin speaking is a plus
• Graphic design experience
  
  

• Competitive total compensation package
• Various team building programs and company events
• Comprehensive healthcare schemes for employees and dependants
• And many more! Apply and let us tell you more!
  
  

• Seniority level Mid-Senior level

• Employment type Full-time

• Job function Marketing and Sales

Referrals increase your chances of interviewing at BTSE by 2x

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.