243 Product Marketing jobs in Hong Kong

4 weeks ago Be among the first 25 applicants

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We are seeking innovative and experienced Product Marketing Managers to drive the growth of our cutting-edge products across four specialized areas.

Responsibilities

• Marketing Strategy Development:
• Develop and implement comprehensive marketing strategies tailored to your assigned product area (Trading, Yield, Wallet, or B2B).
• Align strategies with current market trends and the specific needs of the target audience.
• Media Planning & Campaign Management:
• Create and manage media plans for effective advertising placements to boost product visibility.
• Launch, monitor, and optimize advertising campaigns across social media and specialized platforms, adjusting strategies based on performance data.
• Collaboration & Project Coordination:
• Work closely with internal marketing teams and external agencies to ensure campaign success and meet key performance indicators (KPIs).
• Coordinate briefing sessions, oversee task execution, and evaluate campaign results.
• Digital Presence & Website Optimization:
• Enhance our online presence by building and optimizing conversion funnels on the corporate website.
• Implement SEO best practices and ensure the availability of contact forms and relevant customer information.
• Market & Audience Research:
• Conduct in-depth market research to identify emerging trends and customer needs.
• Utilize data-driven insights to refine marketing strategies and improve client acquisition.
• Product Positioning & Content Creation:
• Develop compelling product positioning that highlights unique value propositions and market advantages.
• Produce high-quality marketing content (articles, blogs, presentations, etc.) to communicate product benefits and educate various market segments.
• Loyalty Programs:
• Design and implement loyalty programs aimed at encouraging continuous product engagement and attracting new users.
  

• Minimum of 3 years experience in a similar product marketing role.
• Proven track record in developing and executing successful marketing strategies.
• Strong experience working with cross-functional teams and managing external partnerships.
• Expertise in media planning and proficiency with multiple advertising channels.
• Excellent analytical skills with the ability to interpret and leverage large data sets.
• Exceptional written and verbal communication skills.
• Previous experience in the cryptocurrency industry is highly desirable.
• A successful background in B2B marketing will be considered a strong advantage.
  
  

• Fully remote work from anywhere in the world (home/office).
• Flexible working hours.
• Salary paid in a convenient format.
• Work in a leading mining pool with in-depth industry training.
  
  

• Seniority level Mid-Senior level

• Employment type Full-time

• Job function Marketing and Sales
• Industries IT Services and IT Consulting

Referrals increase your chances of interviewing at EMCD: TOP10 Mining pool, Wallet, P2P platform, Coinhold by 2x

Hong Kong, Hong Kong SAR HK$600,000 - HK$800,000 3 days ago

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4 weeks ago Be among the first 25 applicants

Get AI-powered advice on this job and more exclusive features.

We are seeking innovative and experienced Product Marketing Managers to drive the growth of our cutting-edge products across four specialized areas.
Responsibilities

• Marketing Strategy Development:
• Develop and implement comprehensive marketing strategies tailored to your assigned product area (Trading, Yield, Wallet, or B2B).
• Align strategies with current market trends and the specific needs of the target audience.
• Media Planning & Campaign Management:
• Create and manage media plans for effective advertising placements to boost product visibility.
• Launch, monitor, and optimize advertising campaigns across social media and specialized platforms, adjusting strategies based on performance data.
• Collaboration & Project Coordination:
• Work closely with internal marketing teams and external agencies to ensure campaign success and meet key performance indicators (KPIs).
• Coordinate briefing sessions, oversee task execution, and evaluate campaign results.
• Digital Presence & Website Optimization:
• Enhance our online presence by building and optimizing conversion funnels on the corporate website.
• Implement SEO best practices and ensure the availability of contact forms and relevant customer information.
• Market & Audience Research:
• Conduct in-depth market research to identify emerging trends and customer needs.
• Utilize data-driven insights to refine marketing strategies and improve client acquisition.
• Product Positioning & Content Creation:
• Develop compelling product positioning that highlights unique value propositions and market advantages.
• Produce high-quality marketing content (articles, blogs, presentations, etc.) to communicate product benefits and educate various market segments.
• Loyalty Programs:
• Design and implement loyalty programs aimed at encouraging continuous product engagement and attracting new users.
  

• Minimum of 3 years experience in a similar product marketing role.
• Proven track record in developing and executing successful marketing strategies.
• Strong experience working with cross-functional teams and managing external partnerships.
• Expertise in media planning and proficiency with multiple advertising channels.
• Excellent analytical skills with the ability to interpret and leverage large data sets.
• Exceptional written and verbal communication skills.
• Previous experience in the cryptocurrency industry is highly desirable.
• A successful background in B2B marketing will be considered a strong advantage.
  

• Fully remote work from anywhere in the world (home/office).
• Flexible working hours.
• Salary paid in a convenient format.
• Work in a leading mining pool with in-depth industry training.
  

• Seniority level Mid-Senior level

• Employment type Full-time

• Job function Marketing and Sales
• Industries IT Services and IT Consulting

Referrals increase your chances of interviewing at EMCD: TOP10 Mining pool, Wallet, P2P platform, Coinhold by 2x

Hong Kong, Hong Kong SAR HK$600,000 - HK$800,000 3 days ago

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Direct message the job poster from MCG Talent

As a Product Marketing Manager, you will lead the positioning, go-to-market (GTM) strategy, and lifecycle marketing for our client's core products and services.

You will act as the voice of the customer, collaborating across product, growth, and creative teams to develop compelling, data-driven campaigns that drive adoption, engagement, and loyalty. This role blends the strategic vision of a product leader with the creative flair of a storyteller.

Ideal background is FS/Fintech/Crypto.

Responsibilities

• Develop and own the product marketing roadmap for assigned product lines
• Create clear, differentiated messaging and value propositions to stand out in competitive markets
• Define and refine target audiences, user personas, and customer journeys to inform marketing strategies

Launch Execution

• Lead GTM strategies for new features, products, or services, coordinating with cross-functional teams including product, design, communications, and growth
• Produce engaging marketing assets for channels such as websites, email, social media, in-app content, and video
• Partner with PR, content, and community teams to amplify launches and maximize external impact
• Conduct market research, competitive analysis, and user feedback studies to shape product and marketing strategies
• Perform customer interviews, surveys, and usability tests to uncover actionable insights
• Translate insights into recommendations for product improvements and messaging optimization

Growth & Retention

• Collaborate with lifecycle and growth teams to design campaigns that drive customer acquisition and retention
• Optimize onboarding processes and conversion funnels through data-driven experiments
• Identify opportunities to enhance user engagement through new features, promotions, or incentives

Performance & Reporting

• Establish key performance indicators (KPIs) to evaluate the success of marketing initiatives
• Monitor and report on campaign performance using analytics platforms (e.g., Google Analytics, Mixpanel, or similar)
• Iterate on strategies based on data insights and customer feedback to continuously improve outcomes

• Seniority level Mid-Senior level

• Employment type Full-time

• Job function Product Management and Marketing
• Industries Marketing Services

Referrals increase your chances of interviewing at MCG Talent by 2x

Get notified about new Product Marketing Manager jobs in Hong Kong, Hong Kong SAR .

Central & Western District, Hong Kong SAR 3 weeks ago

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Join to apply for the Product Marketing Executive role at Altai Technologies

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6 months ago Be among the first 25 applicants

Join to apply for the Product Marketing Executive role at Altai Technologies

Altai Technologies Limited is currently on the search for the following vacant to join our team! We are a high-tech company which focuses in the design, development, and marketing of innovative wireless broadband solutions.

Your strong communication skills, technical troubleshooting skills, and customer service orientation will help us build strong partnerships and increase the value we bring to our customers.

To cope with our rapid expansion, we are seeking for the high caliber talents to join our professional team.

Product Marketing Executive

Duties

• Perform and prepare new product launch.
• Handle product marketing materials, such as datasheet, user manual, and more.
• Develop product / bundle offerings meeting marketing requirements.
• Evaluate vendor solutions and technologies to identify the most suitable partners.
• Prepare and update customer presentations effectively communicating the value of proposition.
• Conduct competitive analysis to understand market dynamics, identify key competitors, and develop strategies to differentiate the offerings.
• Training internal sales team and external sales channel partners on the product unique selling proposition
• Monitoring competitor activities, analysing their strengths and weaknesses, and leveraging insights to enhance market positioning.
• Assist with ad hoc projects as assigned.
  
  

• A degree holder in Marketing, Business Studies, IT or related disciplines.
• 2-3 years’ relevant working experience in product marketing, preferable in the Telecom/IT industry, with a proven track record of developing and marketing products.
• Ability to work under pressure and manage multiple marketing programs with tight deadlines.
• Detail-minded, good communication & interpersonal skills.
• Proficient in Microsoft Office including Excel, Word, PowerPoint.
• Good command of written and spoken English and Chinese.
• Basic knowledge on WiFi market and products
  
  

• Seniority level Mid-Senior level

• Employment type Full-time

• Job function Marketing and Sales
• Industries Telecommunications

Referrals increase your chances of interviewing at Altai Technologies by 2x

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Wan Chai District, Hong Kong SAR 3 weeks ago

Southern District, Hong Kong SAR 2 weeks ago

Eastern District, Hong Kong SAR
HK$45,000.00
-
HK$5,000.00
2 weeks ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

Join to apply for the Product Marketing Executive role at Altai Technologies

Continue with Google Continue with Google

6 months ago Be among the first 25 applicants

Join to apply for the Product Marketing Executive role at Altai Technologies

Altai Technologies Limited is currently on the search for the following vacant to join our team! We are a high-tech company which focuses in the design, development, and marketing of innovative wireless broadband solutions.
Your strong communication skills, technical troubleshooting skills, and customer service orientation will help us build strong partnerships and increase the value we bring to our customers.
To cope with our rapid expansion, we are seeking for the high caliber talents to join our professional team.
Product Marketing Executive
Duties

• Perform and prepare new product launch.
• Handle product marketing materials, such as datasheet, user manual, and more.
• Develop product / bundle offerings meeting marketing requirements.
• Evaluate vendor solutions and technologies to identify the most suitable partners.
• Prepare and update customer presentations effectively communicating the value of proposition.
• Conduct competitive analysis to understand market dynamics, identify key competitors, and develop strategies to differentiate the offerings.
• Training internal sales team and external sales channel partners on the product unique selling proposition
• Monitoring competitor activities, analysing their strengths and weaknesses, and leveraging insights to enhance market positioning.
• Assist with ad hoc projects as assigned.
  

• A degree holder in Marketing, Business Studies, IT or related disciplines.
• 2-3 years’ relevant working experience in product marketing, preferable in the Telecom/IT industry, with a proven track record of developing and marketing products.
• Ability to work under pressure and manage multiple marketing programs with tight deadlines.
• Detail-minded, good communication & interpersonal skills.
• Proficient in Microsoft Office including Excel, Word, PowerPoint.
• Good command of written and spoken English and Chinese.
• Basic knowledge on WiFi market and products
  

• Seniority level Mid-Senior level

• Employment type Full-time

• Job function Marketing and Sales
• Industries Telecommunications

Referrals increase your chances of interviewing at Altai Technologies by 2x

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Wan Chai District, Hong Kong SAR 3 weeks ago

Southern District, Hong Kong SAR 2 weeks ago

Eastern District, Hong Kong SAR
HK$45,000.00
-
HK$5,000.00
2 weeks ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

Join to apply for the Senior Product Marketing Manager role at CoinMarketCap .

6 days ago - Be among the first 25 applicants.

1. Lead GTM Strategy & Execution: Develop and execute comprehensive go-to-market (GTM) strategies for new product launches, feature updates, and key initiatives, ensuring alignment with business goals and growth targets.
2. Feature Prioritization: Collaborate with the product development team to identify and prioritize features that meet user needs and marketing goals.
3. Messaging & Storytelling: Work with product teams to understand features and translate them into compelling messaging for different customer segments.
4. Content Development: Partner with content, demand generation, and product teams to create assets like one-pagers, web copy, email sequences, and case studies.
5. Cross-Functional Leadership: Manage teams across functions to ensure timely launch activities such as content creation, PR outreach, influencer marketing, and email marketing.
6. Community Amplification: Engage with KOLs and influencers in the crypto and Web3 space to promote products and build brand awareness.
7. Performance Tracking & Optimization: Define KPIs for GTM success and refine strategies based on performance data.

• 6+ years of product marketing experience in technology companies, with at least 2 years in crypto/Web3 or blockchain.
• Proven success in launching products and driving adoption through marketing efforts.
• Deep understanding of blockchain, cryptocurrencies, and Web3 ecosystem, including market research and GTM strategies.
• Ability to work independently and collaborate with a global team in a fast-paced startup environment.
• Exceptional communication and storytelling skills, both technical and creative.

• Seniority level: Not Applicable
• Employment type: Full-time
• Job function: Marketing and Sales
• Industry: Information Services

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Join to apply for the Enterprise Product Marketing Manager role at BTSE

1 day ago Be among the first 25 applicants

Join to apply for the Enterprise Product Marketing Manager role at BTSE

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About BTSE

About BTSE

BTSE Group is a leading global fintech and blockchain company that is committed to building innovative technology and infrastructure. BTSE empowers businesses and corporate clients with the advanced tools they need to excel in a rapidly evolving and competitive market. BTSE has pioneered numerous trading technologies that have been widely adopted across the industry, setting new benchmarks for innovation, performance, and security in fintech. BTSE’s diverse business lines serve both retail (B2C) customers and institutional (B2B) clients, enabling them to launch, operate, and scale fintech businesses. BTSE is seeking ambitious, motivated professionals to join our B2C and B2B teams.

About The Opportunity

We are seeking a strategic and execution-focused Product Marketing Manager to join our growing team. This role is critical in bridging product capabilities with market needs, supporting go-to-market initiatives, and ensuring our white-label cryptocurrency exchange solutions are positioned effectively in a highly competitive and fast-evolving landscape.

As a key member of the Strategy team, you will work closely with Product, Sales, and Client Success teams to craft compelling messaging, enable sales with relevant tools, and communicate product value to both technical and non-technical stakeholders. Your work will drive product adoption, client satisfaction, and market differentiation.

Responsibilities

• Develop and refine product positioning and messaging for white-label exchange modules (e.g., Spot & Futures Trading, KYC, fiat on/off ramps, trading engine, admin console).
• Plan and execute go-to-market strategies for new features, integrations, and product releases.
• Create and maintain client-facing materials, including product guides, sales decks, competitive briefs, and FAQs.
• Collaborate with the Product team to translate technical features into client benefits and marketing narratives.
• Conduct market research and competitor analysis to inform strategy and identify differentiation opportunities.
• Partner with Sales and Customer Success to support client acquisition and onboarding with tailored messaging and enablement materials.
• Collect and synthesize client feedback to help inform roadmap prioritization and identify gaps in product messaging.
• Lead internal training sessions to ensure teams are aligned on product updates, positioning, and value propositions.
  
  

• 3–5 years of experience in product marketing, preferably in B2B SaaS, fintech, or crypto/blockchain industries.
• Basic understanding of cryptocurrency markets, trading platforms, and blockchain concepts. (Not a deal breaker!)
• Proven ability to craft clear, concise, and compelling messaging for technical products.
• Experience launching new features/products and managing cross-functional go-to-market plans.
• Strong collaboration and communication skills, with the ability to interface with technical and commercial teams.
• Self-starter with a strategic mindset and bias toward execution.
• Familiarity with tools such as HubSpot, Notion, Figma, Google Workspace, and project management platforms.
  
  

• Experience in crypto, fintech, or a B2B SaaS company
• Mandarin speaking is a plus
• Graphic design experience
  
  

• Competitive total compensation package
• Various team building programs and company events
• Comprehensive healthcare schemes for employees and dependants
• And many more! Apply and let us tell you more!
  
  

• Seniority level Mid-Senior level

• Employment type Full-time

• Job function Marketing and Sales

Referrals increase your chances of interviewing at BTSE by 2x

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Join to apply for the Alternatives Product Marketing Manager role at Franklin Templeton

Join to apply for the Alternatives Product Marketing Manager role at Franklin Templeton

At Franklin Templeton, we’re advancing our industry forward by developing new and innovative ways to help our clients achieve their investment goals. Our dynamic and diversified firm spans asset management, wealth management, and fintech, offering many ways to help investors make progress toward their goals. Our talented teams working around the globe bring expertise that’s both broad and unique. From our welcoming, inclusive, and flexible culture to our global and diverse business, we provide opportunities to help you reach your potential while helping our clients reach theirs.

Come join us in delivering better outcomes for our clients around the world!

Alternatives by Franklin Templeton was created to bring down barriers to alternative investments as an important source of returns for more investors. We provide a wide and diverse range of alternative asset capabilities backed by specialist investment managers with deep expertise in their domain. We aim to offer our global strength and investment specialization through one relationship with a singular focus of helping advisors deliver better investment outcomes for their clients.

We are seeking an Alternatives Product Marketing Manager to join the team in Hong Kong or Singapore, to position Franklin Templeton’s alternative investment capabilities and products across retail and wealth channels in Asia. As part of the global alternatives marketing team, you will collaborate closely with APAC marketing team aiming to grow Franklin Templeton’s alternatives business within the region.

You will research competitive trends in marketing, develop and manage content with specialized investment managers across real estate, private credit, private equity, hedged strategies, venture capital and digital assets as well as assist colleagues in the implementation of promotional initiatives related to those strategies.

You will act as the central marketing authority for those relevant strategies in the APAC region and therefore must have a strong understanding of the markets relating to their respective strategies. You must be a credible source of investment related information pertaining to their covered strategies and have a thorough understanding of all content available and or necessary to be developed in support of assisting the APAC Sales team in selling and in promoting the respective strategies.

What are the ongoing responsibilities of this position?

• Develop messaging that positions Franklin Templeton’s Alternative strategies and products as investment solutions which can help address the needs of APAC clients with a focus on retail and wealth channels.
• Develop and manage product collateral in collaboration with product specialists, product development, sales supporting both registered and private funds sold through Franklin Templeton’s APAC Distribution organization.
• Collaborate with marketing operations to lead development of new product materials, including pitchbooks, product profiles, fact sheets and web content.
• Ensure content for relevant strategies is consistent with core product messaging.
• Obtain intimate knowledge of the investment philosophy and process of each strategy supported – including detailed understanding of current investment themes within the portfolio, knowledge of portfolio holdings, risk attributes of the strategy, past and current positioning of the portfolio, near-term outlook for the strategy and performance attribution in order to develop clear, consistent and pertinent collateral supporting solutions for challenges of our APAC’s retail and wealth clients.
• Collaborate with other APAC Marketing team members and play a key role in creating and reviewing relevant product collateral and reviewing landing pages, social media and emails concerning strategies.
• Liaise with marketing operations and other data teams to ensure data and product collateral regarding a given product are accurate and appropriate.
• Proofread and conduct quality assurance of electronic and print materials.
• Execute other projects and special marketing assignments, as necessary.
  
  

• Demonstrated success in the development of multi-faceted, comprehensive product strategy or marketing campaigns in asset management
• Bachelor’s degree or equivalent experience
• At least 5 years in asset management or wealth management, preferably in alternatives product specialist or alternatives product marketing roles
  
  

• An understanding of economic and financial concepts and capital markets is essential
• Experienced in financial services and alternative products, capital markets and economic trends
• Communicates effectively in writing and speaking
• The ideal candidate must be proficient in English.
• Candidates proficient in Cantonese and/or Mandarin would be preferred due to regional coverage
• Listens actively; recognizes and reinforces good ideas
• Thinks creatively and strategically first, then thinks tactically
• Highly organized
• Builds relationships through effective collaboration
• Strong attention to detail and demonstrated ability to meet deadlines
• Skilled in Microsoft Word, PowerPoint, Excel
  
  

• Creative thinker able to turn concepts into compelling messaging for various audiences
• Intellectually curious, likes to solve problems and thinking multi-dimentionally
• Thrives in a fast-paced environment, juggles multiple priorities
• Willing to constructively challenge status quo
• Accountable and proactive
• Open to new ideas
  
  

• Seniority level Mid-Senior level

• Employment type Full-time

• Job function Marketing and Sales
• Industries Financial Services and Investment Management

Referrals increase your chances of interviewing at Franklin Templeton by 2x

Get notified about new Product Marketing Manager jobs in Hong Kong, Hong Kong SAR .

Hong Kong, Hong Kong SAR HK$600,000.00-HK$800,000.00 2 days ago

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Join to apply for the Enterprise Product Marketing Manager role at BTSE

1 day ago Be among the first 25 applicants

Join to apply for the Enterprise Product Marketing Manager role at BTSE

Get AI-powered advice on this job and more exclusive features.

About BTSE

About BTSE
BTSE Group is a leading global fintech and blockchain company that is committed to building innovative technology and infrastructure. BTSE empowers businesses and corporate clients with the advanced tools they need to excel in a rapidly evolving and competitive market. BTSE has pioneered numerous trading technologies that have been widely adopted across the industry, setting new benchmarks for innovation, performance, and security in fintech. BTSE’s diverse business lines serve both retail (B2C) customers and institutional (B2B) clients, enabling them to launch, operate, and scale fintech businesses. BTSE is seeking ambitious, motivated professionals to join our B2C and B2B teams.
About The Opportunity
We are seeking a strategic and execution-focused Product Marketing Manager to join our growing team. This role is critical in bridging product capabilities with market needs, supporting go-to-market initiatives, and ensuring our white-label cryptocurrency exchange solutions are positioned effectively in a highly competitive and fast-evolving landscape.
As a key member of the Strategy team, you will work closely with Product, Sales, and Client Success teams to craft compelling messaging, enable sales with relevant tools, and communicate product value to both technical and non-technical stakeholders. Your work will drive product adoption, client satisfaction, and market differentiation.
Responsibilities

• Develop and refine product positioning and messaging for white-label exchange modules (e.g., Spot & Futures Trading, KYC, fiat on/off ramps, trading engine, admin console).
• Plan and execute go-to-market strategies for new features, integrations, and product releases.
• Create and maintain client-facing materials, including product guides, sales decks, competitive briefs, and FAQs.
• Collaborate with the Product team to translate technical features into client benefits and marketing narratives.
• Conduct market research and competitor analysis to inform strategy and identify differentiation opportunities.
• Partner with Sales and Customer Success to support client acquisition and onboarding with tailored messaging and enablement materials.
• Collect and synthesize client feedback to help inform roadmap prioritization and identify gaps in product messaging.
• Lead internal training sessions to ensure teams are aligned on product updates, positioning, and value propositions.
  

• 3–5 years of experience in product marketing, preferably in B2B SaaS, fintech, or crypto/blockchain industries.
• Basic understanding of cryptocurrency markets, trading platforms, and blockchain concepts. (Not a deal breaker!)
• Proven ability to craft clear, concise, and compelling messaging for technical products.
• Experience launching new features/products and managing cross-functional go-to-market plans.
• Strong collaboration and communication skills, with the ability to interface with technical and commercial teams.
• Self-starter with a strategic mindset and bias toward execution.
• Familiarity with tools such as HubSpot, Notion, Figma, Google Workspace, and project management platforms.
  

• Experience in crypto, fintech, or a B2B SaaS company
• Mandarin speaking is a plus
• Graphic design experience
  

• Competitive total compensation package
• Various team building programs and company events
• Comprehensive healthcare schemes for employees and dependants
• And many more! Apply and let us tell you more!
  

• Seniority level Mid-Senior level

• Employment type Full-time

• Job function Marketing and Sales

Referrals increase your chances of interviewing at BTSE by 2x

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.