What Jobs are available for Ad Operations in Hong Kong?

Role Responsibilities

• Liaise with customers to understand their corporate wellness preferences.
• Assist in managing corporate wellness offerings for clients.
• Coordinate with suppliers to curate and manage health and refreshment products, ensuring timely delivery and quality.
• Maintain and update data in the company's systems and files for accurate tracking of orders, inventory, and customer preferences.
• Support the team in organizing and executing employee wellness offerings and other solutions.
• Provide excellent customer service by addressing inquiries and resolving issues related to corporate wellness solutions.
• Support the team on business proposals and sales kits to enable smooth offering sell-in with customers.
• Collaborate with other departments to deliver smooth and efficient operations for corporate wellness offerings.
• Support ad-hoc sales and marketing projects, including the implementation of customer events and activities.

Job Requirements

• Degree holder in any disciplines
• Minimum 1 years of relevant experience, preferably in product, service marketing or account servicing
• Excellent organizational skills with the ability to multitasking under pressure and expert time management skills
• Strong communication and interpersonal skills to work with people in different levels
• Attention to detail and a proactive approach to problem-solving
• Proficient in Microsoft Office (Word, Excel, PowerPoint, Outlook) and data management
• Good command of both spoken & written English and Chinese

Key Responsibilities

1. Portfolio-Wide Marketing & Asset Strategy: · Develop and implement the overarching annual marketing vision and multi-channel strategy for the mall portfolio, aligning with corporate financial objectives and retail market trends. · Drive initiatives that directly contribute to increasing asset valuation, tenant retention, and rental premium justification. · Own and manage the significant portfolio marketing budget, ensuring optimal allocation and demonstrable ROI across all assets and campaigns.

2. Brand Leadership & Strategic Communications: · Define and champion the brand narrative for the portfolio, positioning our malls as dominant cultural and commercial hubs within the community. · Lead high-level PR and corporate communications strategies. Serve as a key company spokesperson and cultivate strategic relationships with senior media editors, industry influencers, and community stakeholders. · Oversee crisis management and corporate reputation strategies for the portfolio.

3. Large-Scale Event Strategy & Experiential Marketing: · Direct the vision for a portfolio-wide calendar of landmark events, seasonal festivals, and exclusive pop-up activations designed to generate widespread media coverage and mass footfall. · Champion innovative, data-driven experiential marketing that enhances customer dwell time and spend. · Foster deep collaborative partnerships with flagship tenants and luxury brands for high-impact co-marketing initiatives.

4. Digital Transformation & Customer Insights: · Spearhead the digital marketing strategy, leveraging CRM, marketing automation, and data analytics to personalize customer engagement and drive loyalty. · Oversee the social media strategy to build vibrant digital communities and amplify the portfolio's brand voice. · Utilize data analytics on footfall, sales, and consumer behavior to generate insights that inform future leasing, marketing, and strategic decisions.

5. Leadership & Cross-Functional Collaboration: · Lead, mentor, and develop a high-performing team of marketing professionals and agency partners. · Partner closely with the Executive Leadership, Leasing, Asset Management, and Operations teams to ensure an integrated approach to maximizing the commercial performance of the portfolio. · Drive innovation by evaluating and implementing new technologies and marketing platforms to stay ahead of industry trends.

Requirements & Qualifications

· Bachelor's degree in Marketing, Business, or a related field; MBA is a strong plus.

· Minimum of 10 years of progressive experience in strategic marketing leadership, with at least 3 years in a Director-level role within a shopping mall developer, retail property group, or relevant retail sector.

· A proven and quantifiable track record of developing marketing strategies that directly increase footfall, tenant sales, and enhance the financial value of commercial assets.

· Extensive established network of senior-level media, KOL, and industry contacts in Hong Kong.

· Exceptional financial and business acumen, with experience managing multi-million dollar budgets and delivering against P&L objectives.

· Strong leadership presence with exemplary skills in managing cross-functional teams, influencing senior stakeholders, and vendor management.

· Expert command of written and spoken English and Chinese (Cantonese and Mandarin).

· Strategic, innovative, and data-driven thinker with a passion for creating world-class customer experiences.

Core Objective: Responsible for company brand marketing strategy planning, digital marketing system setup, sales operations management, and customer life-cycle management. Drive sustained company business growth and market share expansion by integrating marketing, sales, and operational resources to enhance brand influence, customer acquisition efficiency, customer retention, and lifetime value.

Job Responsibilities:

1. Marketing Strategy & Brand Building:

2. Develop and execute the company's annual/quarterly brand marketing strategy, marketing plans, and budget, defining market positioning and core messaging.

3. Lead brand image shaping and dissemination, including but not limited to industry summits, professional content, case study whitepapers, PR events, etc., to enhance brand professionalism and reputation among catering clients.
4. Good insight of industry trend, competitor dynamics, and customer needs, providing data support for product positioning, market strategies, and sales strategies.

5. Digital Marketing & Channel Expansion:

6. Build and operate the company's digital marketing matrix (including official website, WeChat official account, industry vertical platforms, short video platforms, etc.), effectively acquiring sales leads through content marketing, SEO/SEM, social media operations, etc.

7. Plan and execute online and offline marketing activities (e.g., product launch events, industry seminars, chef tasting events, etc.) to expand the potential customer pool and support the sales team in conversion.
8. Responsible for expanding channel partnerships (e.g., Hong Kong Food Committee, Federation of Hong Kong Industries, etc.) and joint marketing, cross-industry alliances, to achieve resource sharing and win-win outcomes.

9. Sales Enablement & Operations Management:

10. Establish and optimize the sales management system, including sales processes (SOP), sales target decomposition, performance evaluation (KPI), and sales forecasting mechanisms.

11. Responsible for the selection, implementation, and optimization of the CRM system, ensuring complete customer data, online processes, and using data to drive sales efficiency.
12. Provide the sales team with necessary sales tools, training materials, product manuals, and competitive intelligence to comprehensively enhance the team's professional capability and operational efficiency.

13. Customer Success & Lifecycle Management:

14. Establish a customer segmentation operation system, formulating differentiated retention, repurchase, and value-added strategies for different customer groups (e.g., large chain restaurants, small and medium-sized restaurants).

15. Lead the design and implementation of customer loyalty programs, membership systems, etc., to enhance customer stickiness and average order value.
16. Manage the customer service department to ensure high-standard service quality, effectively handle customer complaints, and reduce churn rate.
17. Continuously mine customer needs through regular customer visits, satisfaction surveys, and NPS monitoring to drive product and service optimization.

18. Team Building & Performance Management:

19. Build and manage an efficient marketing, sales operations, and customer service team.

20. Set clear team and individual goals, conduct daily coaching, performance evaluation, and talent development planning, fostering a high-performance, collaborative team culture.

21. Data Analysis & Budget Management:

22. Monitor and analyze key marketing and sales operations metrics (e.g., customer acquisition cost, sales conversion rate, customer lifetime value, churn rate, etc.), regularly produce operational analysis reports to support management decisions.

23. Responsible for the formulation, approval, and cost control of budgets related to marketing and sales operations, ensuring maximized ROI.

Job Requirements:

1. University graduate and minimum 5 years of experience in marketing, sales operations, or business operations, including at least 1 year in a marketing or operations management role in B2B catering ingredients, supply chain, FMCG, catering SaaS, , Meituan, Alibaba social catering group buying, or takeout sectors, with a deep understanding of the catering industry.

2. Core Competencies & Skills:

3. Strategic Planning & Execution: Excellent strategic marketing planning ability, capable of decomposing it into actionable plans and driving the team to deliver results.

4. Digital Marketing Capability: Proficient in various digital marketing channels and tools, with practical experience in successfully acquiring B2B customers and achieving sales conversion through content marketing, social media, online activities, etc.
5. Data-Driven Decision-Making: Strong data analysis skills, proficient in using CRM systems, data analysis tools (e.g., Excel, BI tools) for business diagnosis and effect evaluation.
6. Sales Enablement Expertise: Familiar with the entire sales management process, with successful experience in building or optimizing sales systems and improving sales efficiency through CRM systems.

7. Industry Resources & Insight:

8. Preference for those with rich catering industry resources (e.g., catering brands, chef resources, industry associations).

9. Accurate insight into the purchasing decision processes, pain points, and operational models of catering clients, enabling the formulation of effective marketing and operational strategies.

10. Management & Leadership:

11. Excellent cross-departmental coordination and communication skills, able to effectively collaborate with sales, supply chain, finance, and other departments to jointly drive business growth.

12. Strong team leadership and influence, skilled in motivating and developing team members, creating a positive team atmosphere.

13. Personal Attributes:

14. Results-oriented, sensitive to market and data, possessing outstanding business acumen.

15. Excellent communication, negotiation skills, and problem-solving abilities.
16. Ability to maintain a positive attitude in a fast-paced, high-pressure environment, and possess strong innovation capabilities.

Interested parties, please send detail resume and expected salary to HR Department. Personal data to be collected for recruitment purpose only.

Job description

Some careers shine brighter than others.

If you're looking for a career that will help you stand out, join HSBC and fulfil your potential. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.

HSBC Corporate and Institutional Banking is a markets-led, financing-focused business that provides investment and financial solutions. Through our international network, we connect emerging and mature markets, covering key growth areas. We partner with our corporate, government and institutional clients to help them achieve consistent, long-term performance. Our products and services include advisory, financing, prime services, research and analysis, securities services, trading and sales and transaction banking.

We are currently seeking a high calibre professional to join our team as a Senior Manager, Marketing Operations.

Role purpose (overall high-level summary of the role)

We are looking for a detail-oriented and collaborative Senior Manager - Marketing Operations, to support our global marketing efforts within Corporate & Institutional Banking (CIB). This role focuses on aligning marketing plans with business priorities and ensuring effective governance processes are in place.

This role is critical to ensuring that marketing aligns with the bank's global priorities and demonstrates clear, measurable impact on business performance. It's ideal for a marketing operations leader who thrives on data, strategy, and cross-functional execution.

Principal Accountabilities and Responsibilities (e.g., for Business, Customers and Stakeholders; internal control environment, etc.)

In this role you will:

Strategic Marketing Planning

• Lead the global marketing planning process for CIB, ensuring alignment with business goals and growth opportunities
• Help translate commercial objectives into prioritized marketing initiatives, identifying necessary resources and expected outcomes
• Support the coordination of the global marketing calendar and campaign roadmap across various client segments and product lines

Budget & Investment Management

• Contribute to the oversight of the global marketing budget, ensuring resources are strategically allocated for optimal ROI
• Assist in developing investment models to evaluate marketing performance and channel efficiency
• Collaborate with Finance and Business Management to align on forecasts and ROI frameworks

Governance, Process & Operational Excellence

• Support governance and operational processes across marketing planning, budgeting, and execution
• Promote the use of best-in-class tools and methodologies within the marketing function
• Ensure marketing teams have the necessary data and insights for effective execution
• Assist in delivering regular reporting to senior marketing and business leadership

Leadership & Teamwork

• Act as a partner to Business and Client/Sector Marketing teams to support go-to-market strategies and business alignment
• Foster a performance-driven culture through transparency and continuous improvement
• Advocate for Agile Principles and support an Agile way of working within the team
• Promote the organization's values and create a diverse environment reflecting the HSBC brand

Requirements

Functional Knowledge

To be successful you will need:

• Years of experience in marketing operations or planning roles within a financial service or B2B environment
• Familiarity with marketing planning, investment modelling, and performance reporting
• Understanding of the institutional banking landscape and related product lines
• Strong analytical skills with knowledge of marketing KPIs and business metrics
• Experience in complex organizations and collaboration across business and marketing leadership
• Effective communicator with the ability to present insights to stakeholders
• Excellent organisational skills and attention to detail
• Ability to work cross-functionally and influence stakeholders at multiple levels
• Bachelor's degree in Business, Marketing, Finance, or a related field preferred

Opening up a world of opportunity

HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.

Issued by The Hongkong and Shanghai Banking Corporation Limited.

Job Description
Position Overview
The intern will be responsible for supporting the marketing tasks, while gaining practical training and development resources to explore possibility of different career roles in future.

Main Responsibilities
Main responsibilities include but are not limited to

• Provide project management support to create, execute and manage marketing campaigns for Oncology Business Unit.
• Collect, validate, and manage creative assets and coordinate with internal and external resources aligned to campaign execution.
• Event management for Healthcare Professionals.
• Marketing materials preparation and approval according to industry and company standard.
• Support customer digital behavior analysis and segmentation, development of digital personas, creation of digital preferences and affinity.
• Bring in new and innovative ideas to maximize reach and growth.
• Explore new ways of digital communications with customers and bring back insights and recommendations to business teams
• Work collaboratively with a range of internal and external stakeholders including Integrated Customer Engagement, IT, Commercial Effectiveness, Sales, Marketing, Medical, Legal, Compliance and external agencies

Requirements And Qualifications

• Any discipline.
• With strong willingness to learn and explore new things.
• Strong analytical skills with the ability to interpret and utilize data to guide conversations.
• Interest in exploring career development in the future.
• Fluency in Cantonese and English in both speaking and writing.

Competencies/ Skills

• Good team player
• Good interpersonal & communication skill
• A growth mindset and agile to change
• Fast-learning
• Ability to work effectively cross-culturally

Current Employees apply HERE

Current Contingent Workers apply HERE

Search Firm Representatives Please Read Carefully
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.

Employee Status
Intern/Co-op (Fixed Term)

Relocation
VISA Sponsorship
Travel Requirements
Flexible Work Arrangements
Not Applicable

Shift
Valid Driving License
Hazardous Material(s)
Required Skills
Career Development, Career Development, Career Development Planning, Customer Engagement, Data Compilation, Direct Marketing, Event Budgets, Event Management, Event Planning, Logistics Management, Marketing, Marketing Management, Market Research, Pharmaceutical Industry, Planning Budgeting And Forecasting (PBF), Pricing Management, Product Management, Product Marketing, Project Management, Project Support, Promotional Design, Quality Mindset, Stakeholder Engagement, Trade Show Coordination, Vendor Management {+ 1 more}

Preferred Skills
Job Posting End Date
09/12/2025

• A job posting is effective until PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.

Requisition ID
R

Job description

Some careers shine brighter than others.

If you're looking for a career that will help you stand out, join HSBC and fulfil your potential. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.

HSBC Corporate and Institutional Banking is a markets-led, financing-focused business that provides investment and financial solutions. Through our international network, we connect emerging and mature markets, covering key growth areas. We partner with our corporate, government and institutional clients to help them achieve consistent, long-term performance. Our products and services include advisory, financing, prime services, research and analysis, securities services, trading and sales and transaction banking.

We are currently seeking a high calibre professional to join our team as a Senior Manager, Marketing Operations and Media.

Principal Responsibilities

This strategic role is central to our global marketing activity, responsible for driving integration, efficiency, and excellence across our global media plans. They will be the main point person across large scale global media relationships; leading the media agency relationship for the Corporate and Institutional Bank (CIB), ensuring CIB marketing media plans are aligned across counties and global teams, that media is optimised, and best practice is both followed and shared with all global and local teams

The role is also responsible for leading the marketing services operations, which means you will help bring the team together as they deliver multiple projects across multiple marketing disciplines, helping with planned orchestration across projects, and working closely with the marketing planning team. They will also create and deliver the global awards strategy, ensuring that we enter the right awards for our banking category, and help a direct report with the orchestration of delivering the award submissions through business teams

Principal Accountabilities and Responsibilities (e.g., for Business, Customers and Stakeholders; internal control environment, etc.)

In this role you will

Campaigns, Content & Projects

• Develop and oversee comprehensive global media plans, ensuring strategic alignment and consistency across all countries and global business teams
• Own and manage large-scale global media partnerships and serve as the primary lead for our media agency relationship
• Act as a central point of coordination for the Marketing Services team, fostering collaboration across projects spanning campaigns, content management, events, and strategic planning
• Facilitate integrated planning processes to ensure all marketing service activities are synchronized and aligned with broader business objectives

Commercial Strategy & Growth Marketing

• Create the global marketing media strategy for Global Corporates and Institutions, aligning with commercial growth objectives
• Define and execute a robust global awards strategy tailored to the banking category, enhancing our brand reputation and industry recognition
• Identify and prioritize key industry awards, building a strategic calendar for submissions
• Identify and prioritise marketing media opportunities within the Global Corporates and Institutions segments
• Assist in executing marketing programs that support deal origination and client acquisition

Measurement & Insights

• Track and analyse performance metrics for all media activity, against the activity objectives
• Drive media optimisation efforts to maximize ROI and effectiveness, establishing performance benchmarks and reporting frameworks
• Utilise data insights to continuously refine marketing media strategies
• Advocate for insight for marketing and go-to-market activities

Leadership & Teamwork

• Champion and share media best practices with global and local teams to elevate our marketing capabilities worldwide
• Influence and work closely with cross-functional teams, ensuring cohesive marketing efforts with the client/customer at the heart of decisions
• Support the Head of Marketing Services in orchestrating all functional activities, helping to streamline workflows, manage resources, and improve operational efficiency
• Guide and support a direct report responsible for managing the award submission process, ensuring seamless collaboration with internal business teams to create compelling entries
• Deliver regular global check ins for marketing media activity across Global and Local CIB teams to deliver support and guidance for all things CIB media and awards
• Promote Agile Principles and foster a collaborative working environment that reflects HSBC's values

Requirements

To be successful you will need

• Extensive experience in a senior marketing role (10+ years), with a strong background in global media marketing and planning, preferably within global banking or financial services
• Proven ability to translate client and market insights into effective marketing strategies and campaigns. Proven ability to orchestrate complex, cross-functional projects
• Strong leadership and collaboration skills within global, matrixed organizations
• Bachelor's degree preferred; MBA or Master's in Marketing, Business, or related field is a plus
• Strong leadership skills with a history of managing teams and influencing stakeholders in a global, matrixed organization
• Experience managing budgets, agency relationships, and performance metrics
• Strategic and analytical mindset, with the ability to manage multiple priorities and drive results in a fast-paced environment

Opening up a world of opportunity

HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.

Issued by The Hongkong and Shanghai Banking Corporation Limited.

As a Digital Advertising Specialist at Icebreaker Concept, you will manage and optimize online advertising campaigns across platforms such as Google Ads, Meta Ads (Facebook/Instagram), and other digital networks. You'll collaborate with our creative and data teams to execute full-funnel performance strategies for clients in beauty, finance, automotive, and other industries.

Responsibilities:

- Plan, execute and optimize digital ad campaigns (Google, Meta, GDN, YouTube etc.)

- Conduct keyword research, audience segmentation, and A/B testing

- Monitor and analyze campaign performance using tools like Google Analytics, Ads Manager, etc.

- Collaborate with content & design teams to align ad creatives with objectives

- Prepare campaign reports and provide insights for optimization

Requirements:

- 1–3 years experience in digital advertising (agency experience is a plus)

- Hands-on experience with Google Ads & Meta Ads platforms

- Strong analytical and data interpretation skills

- Self-motivated, detail-oriented, good communication skills

- Proficiency in Chinese and English (written & spoken)

Job Type: Full-time

Pay: $15, $20,000.00 per month

Benefits:

• Dental insurance
• Medical Insurance

Experience:

• Digital marketing: 1 year (Preferred)

Work Location: In person

About the Role

We are seeking a strategic and data-driven Assistant Digital Advertising Manager or Digital Advertising Manager for more experienced candidate, to lead the development and execution of integrated digital marketing initiatives across multiple platforms and being the guru in online advertising. This role is responsible for driving brand awareness, leads and traffic, customer engagement, and eCommerce performance through online advertising (inclusive of social media), content planning, and campaign optimization. The ideal candidate will bring strong online or digital advertising experience and analytical skills, cross-functional collaboration experience, and a deep understanding of online advertising tools and skills and consumer behavior.

Responsibilities

• Develop and implement comprehensive digital marketing strategies to support brand and business objectives.
• Manage omnichannel marketing campaigns across eCommerce platforms, websites, social media, SEO/SEM and digital advertising, and drive traffic to our platform and showrooms.
• Oversee content strategy and may require to help on copywriting for digital campaigns, websites, and corporate communications.
• Monitor and analyze key performance indicators (KPIs) such as traffic leads, conversion rates and ROI; apply insights to optimize campaign effectiveness.
• Conduct A/B testing and data analysis to enhance user experience and campaign performance.
• Collaborate with internal teams (e.g., sales, aftersales) and external agencies to ensure cohesive execution of digital initiatives.
• Track digital investment and prepare performance reports with actionable recommendations.
• Stay up to date with the latest digital marketing trends, tools, and best practices.
• Ideally with experience in online advertising planning and buying / placement.
• May required to assist other marketing functions, such as, running events (but may not be major).

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or related discipline.
• Minimum 5–7 years of experience in digital marketing, online advertising, CRM, and eCommerce, preferably in Luxury Retail and Automotive Industry.
• Strong proficiency in digital marketing tools and platforms not limited to Google Analytics, Meta Ads, SEO/SEM, HubSpot, Power BI, Tableau, and Shopify.
• Solid understanding of content management systems, social media platforms and UX/UI principles.
• Proven ability to analyse data, generate insights and optimize marketing performance.
• Experienced in online media agency is highly preferred.
• Excellent communication and interpersonal skills; capable of working cross-functionally and managing external partners.
• Detail-oriented and able to manage multiple projects.
• Being humble, and eager to explore new things and learn.
• Fluent in written and spoken English and Chinese.

Working Location: Chai Wan

Competitive remuneration package including 5-day work week will be offered to the right candidates. Interested parties please click the below "Apply Now" button. Personal data provided by job applicants will be used strictly in accordance with the employer's personal data policies. All information received will be kept in strict confidence and only for employment-related purposes.

Zung Fu is an equal opportunity employer. We are committed to creating a diverse and inclusive environment and do not discriminate on the grounds of gender, race, disability, family status, sexual orientation or any other legally protected factors.

Zung Fu is also dedicated to treat each other fairly, impartially and with respect at all times.

Please let us know if you need a special accommodation or disability support service arrangement during the recruitment process at any time.

What You Will Be Doing

• Lead the development and execution of digital advertising initiatives targeting mainland China, with a focus on those mainland digital advertising, including search engines and social media platforms
• Establish close and long-term business relationship through understanding mainland merchants' needs and provide relevant solutions
• Drive and implement digital projects to facilitate company business growth
• Lead and manage projects to enhance mainland digital channels' daily performance, user engagement and teammates' productivity
• Work closely with various departments and external partners to drive digital project development, implementation, and business results
• Monitor, evaluate and control project status to ensure project development aligned with business strategy and catch the timeline

Who is Our Right Fit

• Bachelor's degree or above
• Minimum 2 years of hands-on experience, preferably with exposure to mainland's digital advertising
• Passionate about online advertising and data-driven marketing
• Familiar with mainland search engines (e.g., Baidu, Sogou) and social media platforms (e.g., Weibo, WeChat, Douyin, Xiaohongshu)
• Knowledge in digital analytics tools such as Baidu Tongji, or similar platforms in mainland
• Good command of both spoken and written English and Chinese
• Detail-oriented, results-driven, and highly organized
• Driven, dedicated and self-motivated are needed
• Outstanding communication, presentation, relationship-building, and project management skills