6 Brand Activation jobs in Hong Kong

Join to apply for the Director, Campaign Management and Transformation role at Standard Chartered

Join to apply for the Director, Campaign Management and Transformation role at Standard Chartered

Job Purpose
This position is a pivotal role within our bank, responsible for driving the transformation and optimization of the campaign operation through both innovative MarTech and traditional tools and strategic planning. This position requires a visionary leader who can enhance campaign performance, improve targeting and personalization, and ensure all campaign operations align with the bank's overarching goals and objectives.

Responsibilities
Job Purpose
This position is a pivotal role within our bank, responsible for driving the transformation and optimization of the campaign operation through both innovative MarTech and traditional tools and strategic planning. This position requires a visionary leader who can enhance campaign performance, improve targeting and personalization, and ensure all campaign operations align with the bank's overarching goals and objectives.
Campaign Transformation With MarTech Tools

• Lead the adoption and integration of cutting-edge MarTech tools to revolutionize our campaign strategies.
• Enhance targeting and personalization efforts to reach the right audience with the right message at the right time.
• Continuously evaluate new technologies and methodologies to improve overall campaign performance.
  

• Implement and uphold best practices in campaign management to maximize efficiency and effectiveness. Manage and balance the use of innovative and traditional tools to achieve optimal results.
• Rigorously monitor performance metrics, analyze data, and adjust strategies as needed to optimize outcomes and positively influence the business.
• Ensure all campaigns are executed on time and within budget, maintaining high standards of quality and impact
  

• Oversee the development and execution of strategic plans for all campaign operations.
• Collaborate with cross-functional teams to ensure alignment with the bank's goals and objectives.
• Provide leadership and direction to the campaign operations team, fostering a culture of innovation and excellence.
  

• Serve as a role model and inspirational leader who motivates and guides the campaign operations team towards achieving strategic objectives.
• Foster a culture of innovation, accountability, and continuous improvement.
• Build, manage, and mentor a high-performing team of marketing professionals, ensuring clear communication of roles, responsibilities, and expectations.
• Identify and nurture the potential of team members through professional development opportunities, coaching, and feedback.
  

• Bachelor’s degree in Marketing, Business Administration, Computer Science or a related field.
• Proven experience in a senior role, ideally from Wealth and Retail Banking, with a focus on campaign management and transformation.
• Strong understanding and hands-on experience with MarTech tools and technologies.
• Excellent analytical skills with the ability to interpret complex data and metrics.
• Exceptional leadership and team management skills.
• Strong strategic thinking and planning abilities.
• Excellent communication and interpersonal skills.
  

• Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
• Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
• Are better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term
  

• Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
• Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
• Flexible working options based around home and office locations, with flexible working patterns.
• Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
• A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.
• Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.

• Seniority level Director

• Employment type Full-time

• Job function Business Development and Sales
• Industries Banking

Referrals increase your chances of interviewing at Standard Chartered by 2x

Get notified about new Transformation Director jobs in Kwun Tong District, Hong Kong SAR .

Shenzhen, Guangdong, China CN¥60,000.00-CN¥80,000.00 2 years ago

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Join to apply for the AVP/Senior Associate/Associate, Specialist, Data/Business Analytics (Campaign Management, Consumer Banking) role at DBS Bank

2 weeks ago Be among the first 25 applicants

Join to apply for the AVP/Senior Associate/Associate, Specialist, Data/Business Analytics (Campaign Management, Consumer Banking) role at DBS Bank

Get AI-powered advice on this job and more exclusive features.

Business Function

As the leading bank in Asia, Transformation and Data (T&D) supports our management on the implementation of the Group’s agenda. Data Chapter, organized under T&D, is committed to create synergies between the data analytics functions across the bank, establish centres of excellence, shared services, and reusable data assets, as well as enhance career opportunities and the sense of community for data professionals.

Business Function

As the leading bank in Asia, Transformation and Data (T&D) supports our management on the implementation of the Group’s agenda. Data Chapter, organized under T&D, is committed to create synergies between the data analytics functions across the bank, establish centres of excellence, shared services, and reusable data assets, as well as enhance career opportunities and the sense of community for data professionals.

Responsibilities

• Collaborate closely with cross-functional teams, including business stakeholders as well as local and regional Data Chapter analytics professionals to identify and execute data analytics requirement
• Deliver data-driven initiatives in alignment with MtJ (Managing through journey) goals and objectives
• Execute contextual marketing campaigns, provide insights, and improve program effectiveness
• Ensure campaign presentment and functionality meet diverse needs of various business units within the banking organization
• Work with data owners on processes to enable and ensure data quality, evangelizing the importance of good data hygiene
• Monitor business performance on timely manner and prepare relevant MIS to Consumer Banking leadership team with insights and analytical findings to drive DDOM
• Partner with key stakeholders in Hong Kong and Singapore to optimize data discovery, ETL, storage, enrichment, and usage
• Streamline and automate internal processes to ensure efficient and effective data generation and analytics
• Undertake ad-hoc tasks as assigned, participate in system enhancement UAT, and contribute to assigned projects
  
  

• University graduate majoring in mathematics, statistics, business analytics, information system, computer science, or other related discipline
• Minimum 5 years of data analytics experience with strong programming skill in SQL and Python
• Possess adequate CRM experience to analyze business requirements, recommend viable solutions, align requirements with operational context and translate them into executable program coding
• Strong understanding of the Consumer Banking industry and operations is an advantage
• Basic knowledge of mobile app architecture, user interface design principles and software development technologies
• Knowledge in building dashboards by using Qlik Sense or any equivalent tools would be an advantage
• Strong ability to analyze and interpret business and financial data and have sound presentation skills
• Adept at problem-solving, possess excellent interpersonal skills, and have experience in project management
• Detail-oriented and well-organized
• Less experienced candidate will also be considered
  
  

• Seniority level Not Applicable

• Employment type Full-time

• Job function Administrative
• Industries Banking, Financial Services, and Investment Banking

Referrals increase your chances of interviewing at DBS Bank by 2x

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We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

Join to apply for the AVP/Senior Associate/Associate, Specialist, Data/Business Analytics (Campaign Management, Consumer Banking) role at DBS Bank

2 weeks ago Be among the first 25 applicants

Join to apply for the AVP/Senior Associate/Associate, Specialist, Data/Business Analytics (Campaign Management, Consumer Banking) role at DBS Bank

Get AI-powered advice on this job and more exclusive features.

Business Function
As the leading bank in Asia, Transformation and Data (T&D) supports our management on the implementation of the Group’s agenda. Data Chapter, organized under T&D, is committed to create synergies between the data analytics functions across the bank, establish centres of excellence, shared services, and reusable data assets, as well as enhance career opportunities and the sense of community for data professionals.

Business Function
As the leading bank in Asia, Transformation and Data (T&D) supports our management on the implementation of the Group’s agenda. Data Chapter, organized under T&D, is committed to create synergies between the data analytics functions across the bank, establish centres of excellence, shared services, and reusable data assets, as well as enhance career opportunities and the sense of community for data professionals.
Responsibilities

• Collaborate closely with cross-functional teams, including business stakeholders as well as local and regional Data Chapter analytics professionals to identify and execute data analytics requirement
• Deliver data-driven initiatives in alignment with MtJ (Managing through journey) goals and objectives
• Execute contextual marketing campaigns, provide insights, and improve program effectiveness
• Ensure campaign presentment and functionality meet diverse needs of various business units within the banking organization
• Work with data owners on processes to enable and ensure data quality, evangelizing the importance of good data hygiene
• Monitor business performance on timely manner and prepare relevant MIS to Consumer Banking leadership team with insights and analytical findings to drive DDOM
• Partner with key stakeholders in Hong Kong and Singapore to optimize data discovery, ETL, storage, enrichment, and usage
• Streamline and automate internal processes to ensure efficient and effective data generation and analytics
• Undertake ad-hoc tasks as assigned, participate in system enhancement UAT, and contribute to assigned projects
  

• University graduate majoring in mathematics, statistics, business analytics, information system, computer science, or other related discipline
• Minimum 5 years of data analytics experience with strong programming skill in SQL and Python
• Possess adequate CRM experience to analyze business requirements, recommend viable solutions, align requirements with operational context and translate them into executable program coding
• Strong understanding of the Consumer Banking industry and operations is an advantage
• Basic knowledge of mobile app architecture, user interface design principles and software development technologies
• Knowledge in building dashboards by using Qlik Sense or any equivalent tools would be an advantage
• Strong ability to analyze and interpret business and financial data and have sound presentation skills
• Adept at problem-solving, possess excellent interpersonal skills, and have experience in project management
• Detail-oriented and well-organized
• Less experienced candidate will also be considered
  

• Seniority level Not Applicable

• Employment type Full-time

• Job function Administrative
• Industries Banking, Financial Services, and Investment Banking

Referrals increase your chances of interviewing at DBS Bank by 2x

Get notified about new Senior Assistant jobs in Hong Kong, Hong Kong SAR .

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Join to apply for the Marketing Officer for Brand Strategy & Programmes – Financial Sector role at Plotio Financial Group Limited .

We are a fast-growing financial institution established in 1983, with diverse business interests including real estate, property management, bullion trade, and environmental services. As we expand, we invite high-caliber professionals to join our team and help shape our future.

We are seeking a Marketing Officer for Brand Strategy & Programmes to develop and execute brand strategies, manage PR initiatives, oversee content marketing, and coordinate events to enhance our brand presence globally.

• Develop and manage brand positioning and communication strategies.
• Ensure brand consistency across all channels.
• Create and oversee content marketing, including press releases and thought leadership materials.
• Manage media relations, including outreach and crisis communication.
• Organize events and sponsorships to increase brand visibility.
• Collaborate with internal teams and external agencies to ensure strategic alignment and high-quality delivery.

• Minimum 3 years of brand management experience, with at least 1 year in financial services (experience with CFDs/FX is a plus).
• Proven media relationships and successful PR campaign experience.
• Exceptional writing skills in English and Chinese (samples required).
• Knowledge of Hong Kong’s financial regulations and compliance standards.
• Strong stakeholder management and presentation skills.
• Fluent in English, Cantonese, and Mandarin.

• Medical scheme and life insurance.
• A dynamic, energetic work environment.
• Opportunities for professional growth and participation in company events.
• Work-life balance with bank holidays and performance bonuses.

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Public Relations and Marketing

Join to apply for the Marketing Officer for Brand Strategy & Programmes – Financial Sector role at Plotio Financial Group Limited .

We are a fast-growing financial institution established in 1983, with diverse business interests including real estate, property management, bullion trade, and environmental services. As we expand, we invite high-caliber professionals to join our team and help shape our future.

We are seeking a Marketing Officer for Brand Strategy & Programmes to develop and execute brand strategies, manage PR initiatives, oversee content marketing, and coordinate events to enhance our brand presence globally.

• Develop and manage brand positioning and communication strategies.
• Ensure brand consistency across all channels.
• Create and oversee content marketing, including press releases and thought leadership materials.
• Manage media relations, including outreach and crisis communication.
• Organize events and sponsorships to increase brand visibility.
• Collaborate with internal teams and external agencies to ensure strategic alignment and high-quality delivery.

• Minimum 3 years of brand management experience, with at least 1 year in financial services (experience with CFDs/FX is a plus).
• Proven media relationships and successful PR campaign experience.
• Exceptional writing skills in English and Chinese (samples required).
• Knowledge of Hong Kong’s financial regulations and compliance standards.
• Strong stakeholder management and presentation skills.
• Fluent in English, Cantonese, and Mandarin.

• Medical scheme and life insurance.
• A dynamic, energetic work environment.
• Opportunities for professional growth and participation in company events.
• Work-life balance with bank holidays and performance bonuses.

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Public Relations and Marketing