What Jobs are available for Brand Development in Hong Kong?

As the Global Brand Manager focused on brand development in driving brand transformation, work on brand strategy and build conviction and engagement within the organization and the markets to ensure brand cohesion and enable excellent execution.

Duties and Responsibilities

Global Brand Strategy

• Partner with Director - Global Brand Development to ensure effective development of global brand strategy and brand design system whilst proactively communicating relevant information
• Partner with branding agencies to develop brand strategy, brand visual assets and package design system. Also, need to identify consumer segmentation, occasions and moments that matter
• Provide strategic guidance and leadership for markets by understanding their insights and needs to ensure successful execution of global and local strategies driving business growth
• Proficient in systematically managing brand assets and providing recommendations for brand development, with insightful insights and practical experience in brand design.
• Translate strategies and stories into best-in-class briefs and creative executions in terms of visual, copywriting, content creation and campaign ideas

Capabilities and Experience

• A creative and skilled storyteller, a natural collaborator and a brilliant presenter focused on translating insights into compelling narratives for existing and new potential brands
• Globally minded and able to demonstrate cross-cultural understanding and sensitivity
• Great communication skills and gravitas with the ability to present credibly to local and global stakeholders
• Socially engaging. We want someone who will love this job and make that clear for everyone they work with
• Be able to translate trends and insight into driving brand activation and transformation can act as a catalyst for positive change
• Comfortable at multi-tasking and working in a high-paced, multi-faceted environment

Requirements:

• Degree holder, MBA is a plus
• 5-8 years working experience of brand design, brand communication or product marketing is a MUST
• Proficient in English and Mandarin is a must.
• Experienced on brand strategy and brand management in FMCG industry is a plus
• Experience of both local marketing and global marketing is a plus
• Experience of working oversea is a plus
• Passionate to understand global market and drive the business
• Independent profession and comfortable with remote work
• Strong interpersonal skills & entrepreneurial mindset

Shangri-La International Hotel Management Ltd.
Headquartered in Hong Kong,
we have over 100 hotels and resorts under four brands nested in key cities and beautiful beachfront locations globally. We are expanding rapidly with a strong development pipeline throughout Asia, the Middle East, Europe and Africa.

Regarded as one of the world's finest hotel ownership and management companies, Shangri-La is dedicated to delight guests around the world with legendary service, finely tuned from over 45 years of hospitality from the heart. We have an affinity with Asian travelers and we offer them a gateway to the rest of the world, positioning us a leading brand in luxury hospitality.

As an enviable employer with industry leading levels of colleague engagement, our people are our priority. Our success is only made possible through the efforts and abilities of over 42,000 colleagues worldwide. In accordance with this belief, the focused investment we make in the learning and development of our colleagues is unparalleled in the global hospitality industry. From welcoming new colleagues to best-in-class leadership development, you can be sure that potential is identified and nurtured throughout your career.

What You'll Be Doing
As a key member in the team, you will support the Vice President, New Brand Development in the execution of the strategic repositioning and launch of a new, globally competitive hospitality brand under the Shangri-La portfolio. Assist in driving brand innovation, ensuring seamless integration of the new brand concept into both existing and new properties, and delivering differentiated guest experiences. Act as a key player in project management, from conceptualization to launch, working across multiple teams and stakeholders.

Brand Strategy & Development

• Assist in the development and execution of the brand vision, positioning, and value proposition.
• Conduct competitive analysis, market research, and consumer insight studies to inform brand development initiatives.
• Collaborate with the Vice President to implement brand guidelines, tone of voice, and guest experience frameworks.
• Support the integration of the new brand into Shangri-La's overarching brand portfolio and long-term strategy.

Project Management & Execution

• Oversee day-to-day project management for the brand development process, ensuring timelines, budgets, and objectives are met.
• Coordinate with cross-functional teams (design, operations, marketing, and technology) to ensure alignment on project goals and deliverables.
• Track project milestones, deliverables, and budgets, providing regular updates to the Vice President and stakeholders.
• Ensure all tasks and activities are executed on time, maintaining brand consistency and quality.

Product & Experience Innovation

• Collaborate with internal teams to design and refine unique guest experiences that align with the new brand's vision.
• Support operational teams in integrating brand concepts into new and existing hotel properties.
• Assist in identifying and securing partnerships or programming that reinforce the brand's identity and enhance the guest experience.

Commercialization & Growth

• Work with marketing teams to support the growth of the brand in target markets, supporting branding, promotional, and activation strategies.
• Assist with the execution of pre-opening and rebranding initiatives, ensuring consistency in the guest experience and brand identity.
• Assist in financial modeling and return-on-investment (ROI) analysis for new brand initiatives and property developments.

Stakeholder Engagement

• Provide regular updates on project progress to the Vice President, New Brand Development, and other senior stakeholders.
• Foster collaboration and alignment across internal teams, including Development, Operations, Marketing, and Design.
• Support the management of external relationships with agencies, consultants, and research firms to drive project outcomes.

What We're Looking For

• Bachelor's degree in Marketing, Business, Hospitality Management, or a related field.
• Minimum of 5-7 years of experience in project management, brand development, or hospitality-related fields.
• Proven experience in assisting with brand development, repositioning, or hotel project management in a global or regional context.
• Strong understanding of brand strategy, consumer insights, and experience design.
• Experience working in China or Asia-Pacific markets is highly preferred.
• Exceptional project management skills with a keen eye for detail, timelines, and quality control.
• Ability to work collaboratively in a matrixed organization and cross-functional teams.
• Strong communication skills, both verbal and written, with the ability to engage and influence stakeholders.
• Comfortable working in both entrepreneurial and corporate environments.
• Ability to manage multiple projects simultaneously and thrive under pressure.

What We Offer
At Shangri-La, we are committed to providing our employees with a rewarding and fulfilling work experience. In addition to a competitive salary, we offer a range of benefits including:

• Bonus incentive schemes
• Opportunities for career progression
• Comprehensive health and wellness programs
• A collaborative and supportive work environment that values work-life balance

Please note: This is not a Remote role and will require the individual to be based in Hong Kong and follow a hybrid work schedule. This is an Individual Contributor role.

We are looking for a business minded marketer with a passion for entrepreneurism to lead a Fanta & Schweppes across Hong Kong and Taiwan. This is a unique opportunity to build a highly profitable, digital driven global brand from the bottom up. Possessing some super-powers will be essential to success. The ideal candidate will be a keen brand strategist but also have strong business acumen, an analytical wizard but also an impactful storyteller, resilient and highly resourceful. The vision is to grow Fanta & Schweppes into one of the most loved consumer brands and become the biggest profit driver for the company. With significant business in mainland Hong Kong and Tai Wan the role will provide true multi-market impact.

What You'll Do for Us:

• Core focus will be to develop and execute Fanta & Schweppes brand growth strategies and business plans to fuel equity and market share growth.
• This will involve collaboration within the marketing function across the networked organization globally, locally and in other OU for GC&M led campaigns as well as other OU led campaigns.
• This will also require cross-functional work with Creative, IMX, Frontline Marketing, Customer Commercial and Franchise, Finance, Technical and R&D, bottler marketing and sales teams.
• You will need to master and own global brand architectures and standards, local human insights and market reality to fuel brand and business, inspire partners and deliver consistent consumer brand experiences.
• You will need to develop and drive a comprehensive eCommerce and digital business model as the biggest retail channel for Fanta & Schweppes.
• Keep a finger on the pulse of consumers, customer and market. Constantly measure business performance and marketing effectiveness. Influence the system to action with speed.
• Import and export winning ideas and work across the global Fanta & Schweppes marketing community.

Qualifications & Requirements:

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field. An advanced degree (MBA or equivalent) is a plus, especially with a focus on brand management, strategy, or digital marketing.
• Minimum of 7 to 9 years of relevant experience in brand management, marketing, or related commercial roles, ideally within the FMCG, consumer products, or retail industries.
• Proven track record in leading brand strategy development and execution, ideally within the FMCG or consumer products industry. Experience across both emerging and established brands in the Hong Kong and Taiwan markets is highly valued.
• Hands-on experience in eCommerce-led business models and digital marketing strategies, with the ability to drive online brand growth and performance.
• Strong cross-functional collaboration skills, with experience working in complex matrixed environments across multiple geographies and teams (including Creative, IMX, Customer & Commercial, Franchise, Finance, and R&D).
• Strong business acumen with a data-driven mindset. You can connect insights to action and have a history of influencing key stakeholders with clarity and confidence.
• Budget planning and financial management capabilities, with an understanding of ROI and performance tracking.
• Full professional fluency in English is required to collaborate in our globally networked environment. Proficiency in Chinese (Cantonese or Mandarin) is highly preferred for success in Hong Kong and Taiwan markets.
• A passion for brand building, innovation, and creating consumer value. You bring curiosity, resilience, and a growth mindset in everything you do.

What can help you to be successful in the role?

Growth Behavior:

• Growth Mindset: Demonstrates Curiosity. Welcomes failure as a learning opportunity.
• Smart Risk: Makes bold decisions/recommendations.
• Externally Focused: Understands the upstream and downstream implications of his/her work.
• Performance Driven & Accountable: Has high performance standards. Outperforms her/his peers.
• Fast/Agile: Removes barriers to move faster. Experiments and adapts. Thrives under pressure and fast pace.
• Empowered: Brings solutions instead of problems. Challenges the status quo. Has the courage to take an unpopular stance.

Leadership Behavior

• Act Like an Owner: Deliver results, creating value for our brands, our System, our customers and key stakeholders.
• Collaborate with the System, Customers and Key Stakeholders
• Develops Self and Others: Develop self and support others' development to achieve their full potential.
• Drive Innovation: Generate new or unique solutions and embrace new ideas that help sustain our business.

What We Can Do For You

• Career growth and development: Leveraging our boundaryless network, we provide access to educational platforms and provide coaching, mentoring and feedback, as a part of our Leadership & Development process.
• Diverse and inclusive culture: You'll be embraced for who you are and empowered to use your voice to help others find theirs. We want to make our culture inevitable.
• International Experience: Become part of international projects and work along multicultural teams, through our global network.

Skills

Market Trends; Market Research; Product Development; Sales; Design; Sales Volume; Marketing; Strategic Selling

Annual Incentive Reference Value Percentage:15

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Who we are

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

About This Team

The APAC Brand Management team leads lululemon's brand strategy and expression across the region, ensuring the global brand vision comes to life with clarity and consistency across markets, and resonates with local guests. This team works cross-functionally to drive integration, focus and cultural impact.

The Senior Manager, Brand Management sits within the APAC regional brand team, reporting to the regional Senior Director, Brand. A custodian of the brand, this individual will lead brand and product campaigns, from strategy development through to execution; translating the global brand vision into locally relevant initiatives that drive brand awareness, consideration and business growth across APAC. They will partner closely with global and market brand teams, as well as cross-functional brand and business partners to shape our long-term brand strategy and seasonal articulation, to drive relevance with guests across APAC.

This role requires a high level of collaboration and cross-functional engagement; bringing thought-leadership and functional expertise to multiple stakeholders and team members.

A day in the life

Strategic Leadership

• Own the seasonal brand calendaring process across APAC in partnership with Senior Director, Brand, Senior Manager, Brand Operations, Product and market teams
• Support the AOP process, providing strategic direction and investment guidelines to market and functional teams to guide budget allocations
• Lead integrated brand campaigns across the region; both global adaptations and regionally-led initiatives, grounded in consumer insights to drive local relevance, and guest engagement
• Act as a strategic thought partner for in-market teams and regional functions, offering guidance and direction to deliver a consistent brand POV across all markets
• Partner with and influence global brand partners to drive APAC priorities, representing market needs and nuances
• Enroll APAC brand and business teams on global brand updates and strategic frameworks, driving understanding and adoption in market
• Monitor, analyze and share quarterly brand measurement results in partnership with global Insights team; developing hypotheses and actionable plans.

Team Leadership & Development

• Lead, mentor, and grow a high-performing regional brand team to execute the seasonal brand calendar
• Provide clear direction, development feedback, and performance coaching to direct reports
• Support the Brand Director to oversee resourcing, recruitment and project allocation across the team

Integrated Campaign Execution

• Oversee campaign GTM process and key milestones with Regional and Market teams, in partnership with Brand & Creative Operations
• Champion a consistent brand expression across diverse markets whilst allowing for local nuance and adaptation
• Develop and implement frameworks, playbooks and creative concepts to drive consistency and best practice across markets
• Set and track campaign KPIs, taking actionable learnings to inform future work
• Partner with regional marketing (Community, Creative, RBE, PR, Social, Media), Product and Digital teams to execute seasonal brand campaigns, in support of brand strategy and objectives
• Ensure timely post-campaign recaps and reporting to leadership teams

Qualifications

• years in an integrated brand marketing role, including experience managing and developing a team
• Proven ability to lead brand strategy and campaign execution, ideally across APAC markets
• Experience working with global brands, translating global brand strategy into locally relevant initiatives
• Strong understanding of and interest in consumer and marketplace trends and insights
• Confident, collaborative, and able to simplify complex situations
• Comfortable working with ambiguity, with strong drive to improve ways of working and drive clarity for teams
• Excellent project management and communication skills
• Experience working in a matrixed organization

Must Haves

• Acknowledges the presence of choice in every moment and takes personal responsibility for their life.
• Possesses an entrepreneurial spirit and continuously innovates to achieve great results.
• Communicates with honesty and kindness, and creates the space for others to do the same.
• Leads with courage, knowing the possibility of greatness is bigger than the fear of failure.
• Fosters connection by putting people first and building trusting relationships.
• Integrates fun and joy as a way of being and working, aka doesn't take themselves too seriously.

Beyond The Paycheck (Benefits & Perks)

At lululemon, we care for and invest in the whole person – body, mind, spirit. Our total rewards program is designed to support you in achieving your goals and focus on the things you love. In addition to competitive base pay and a team-based bonus program, we also offer paid time off, generous employee discounts, fitness/yoga classes, parenthood top up program and personal and professional development programs.

Note: availability of these benefits and perks may be subject to your location & employment type and may have certain eligibility requirements. The Company reserves the right to alter these benefits and perks in whole or in part at any time without advance notice.

• We are a member of a Hong Kong listed group with diversified operations across Asia. Our core business includes brand management and distribution of premium beauty brands, as well as strategic investments in real estate.
• To support our continued growth, we are seeking a highly capable and detail-oriented Finance Manager to join our Finance team.

• Reporting directly to the Group Financial Controller
• Work in Finance Team of 8 members
• Leading monthly, quarterly, and year-end financial consolidations
• Preparing financial statements, reports, and accounting schedules
• Coordinating with external auditors for interim and annual audits
• Assisting in the preparation of interim and annual group results
• Developing financial forecasts and budgets, including group-level consolidation
• Conducting operational analyses and preparing management reports
• Liaising with bankers, auditors, and group entities
• Managing tax filings and compliance

• Member of HKICPA, ACCA, or equivalent professional body
• Minimum 4–5 years of experience in financial consolidation, preferably within listed companies, multinational corporations, or large audit firms
• Strong technical expertise in consolidation across multiple subsidiaries and a solid understanding of IFRS
• Familiarity with month-end closing procedures and internal control frameworks
• Proficiency in both English and Chinese
• Competent in Microsoft Office applications

• 5 days work
• No travel required
• Annual leave : 14 days (1st yr) to 20 days (max)
• Medical insurance
• Personal accident insurance provided

Please attach your CV with salary expected to

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About the Job

We are looking for a dynamic and detail-oriented Assistant Manager in Brand Management and Communications in Group level.  To lead and execute integrated brand and communication strategies that elevate the brand image, also drive brand consistency across all touchpoints.

Key Responsibilities:

• Develop global strategies and integrated consumer campaigns that drive brand awareness, category top of mind and commercial objectives from a diverse source of markets across Hong Kong, Mainland China and international regions.
• Lead, guide and support all implementation in relation to brand guideline, brand platform, position and etc.
• Work closely with agencies and deliver Group level communication content and strategy. (Branding, Digital, Social KOLs, PR, Event and Advertising)
• Analyse market trends and brand strategies to steer effective communication tactics that speak to diverse consumers and build the connection that cultivate higher brand affinity.
• Collaborate with global partnership agency to identity brand opportunities to strengthen the Chow Tai Fook Brand.
• Act as a brand guardian and strictly enforce brand guidelines - ensuring consistency and cohesiveness across all internal and external platforms.
• Lead and guide a comprehensive brand asset library and ensure all related materials align with the brand's operating matrix.

Requirements:

• University Degree in Marketing, Advertising, Communications or a related discipline.
• 6-8 years of relevant experience in branding and marketing communications from luxury retail companies is preferred.
• Resourceful, able to work independently and under pressure, and have exceptional interpersonal skills.
• Strong leadership skills and able to communicate with internal and external parties effectively.
• Experience gained from Mainland China market is highly preferred.
• Excellent verbal and written communication skills in English & Chinese.
• Candidates from Branding, PR, Digital and Communications agency are welcomed to apply.

We offer excellent career opportunities, attractive remuneration package & benefits to the right candidate.  Interested parties please apply by clicking "Apply" with a full resume.

All information collected will be used for recruitment purposes only.

• Lead the marketing team in developing and implementing all rounded marketing strategies
• Planning and controlling A&P budget and sales analysis to achieve business adjectives
• Manage, analyse, and optimize all rounded marketing programs
• Develop marketing strategies to generate inbound and nurture potential customers
• Measure and report performance of all marketing campaigns, and assess against goals ROI    and KPIs
• Recommend branding and marketing objectives and strategies with strategic review and in-depth analysis of the overall marketing climax
• Achieve brand image building in the mid to long run
• Monitor and analyze market trends, competitor's performance and activities and develop counteracting strategies and programs
• Identify trends and insights, and optimize spend and performance based on the insights
• Oversee and manage all contests, giveaways, and other digital projects

• Bachelor's degree, preferably in Business/ Marketing/ Statistics/ Media/ Public Relations/ Communications/ advertising or other related disciplines
• At least 4 years' experience in digital media agency or relevant roles and 1 years' supervisory experience.
• Hands on experiences and solid understanding of the current technologies available for online advertising e.g. SEM, SEO, Display Advertising, Social Media Marketing, Website development, Programmatic, Marketing automation, A/B testing, Landing page optimization, etc.
• Attentive to details, good with figures, strong analytical skills and ROI driven
• Self-motivated, Creative, Responsible and Ability to work under pres  sure
• A team leader with strong people management skill
• Good understanding in business operations
• Strong project management, multitasking, presentation and interpersonal skills
• Willingness to travel to China when required
• Immediate available is highly preferred
• Candidates with more experience will be considered as Brand and Marketing Manager

• Birthday leave
• Medical insurance
• Annual discretionary bonus
• Young and dynamic marketing team
• Thorough training in medical aspect
• Special offer of eye treatment for staff and family

C-MER is an Equal Opportunities Employer. Personal data provided by job applicants will be used for recruitment purposes only. Candidates not notified within eight weeks may consider their application unsuccessful. All related information will be kept in our file for up to 24 months.

C-MER 是平等機會僱主。 求職者提供的個人資料將僅供招聘之用。 八週內未收到通知的求職者被視為他們的申請不成功,所有相關信息將在我們的檔案中保存24 個月。

At AIA we've started an exciting movement to create a healthier, more sustainable future for everyone.
It's about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030.
And as part of our marketing, distribution & partnership team, you'll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose-led brand positioning and messaging, you'll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives.
So if you believe in inspiring a better future, read on.
About The Role
Reporting to Director, Brand Marketing and Strategic Alliances, the incumbent is responsible to lead, drive and implement brand marketing and strategic alliances initiatives to support business priorities. The role requires extensive collaboration with different business functions and external partners to maximise business benefits via various engagement and initiatives. The incumbent is also responsible for supporting company-wide initiatives for AIA Hong Kong and Macau, and AIA Group when required.

Roles And Responsibilities

• Lead the creation and execution of brand and sponsorship campaigns, including content development and on-ground activations
• Plan and manage publicity strategies and advertising campaigns
• Collaborate closely with internal stakeholders, production houses, PR, marketing agencies to deliver engagement initiatives in a timely and efficient manner
• Support the planning and execution of celebrity engagements and partnerships
• Uphold brand guidelines and ensure consistency in brand representation across all internal and external communications
• Collaborate with cross-functional teams to ensure consistent brand messaging across all touchpoints
• Oversee project timelines, deliverables, and stakeholder coordination to ensure smooth execution of brand and sponsorship initiatives
• Track campaign performance, prepare post-campaign reports, and manage brand marketing budgets
• Handle ad-hoc projects and administrative tasks as required

Minimum Job Requirements

• Bachelor's degree or above
• 10+ years of experience in brand marketing, campaign management, or related roles
• Creative thinking with attention to detail and a strong sense of brand aesthetics
• Ability to effectively manage multiple priorities simultaneously in a fast-paced environment
• Strong interpersonal and communications skills
• Strong analytical and innovative problem-solving skills
• Proficiency in Excel, Powerpoint
• Proficiency in English and Chinese
• Digital/social media savvy

Others

• You are required to obtain relevant license if your job involves in regulated activities

Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.
You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.

Our client is a pioneering technology company specializing in AI and large language models. They are currently seeking brand marketing professional to join their company.

Responsibilities:

1. Develop and implement brand marketing plans including promotion channels, campaign timelines, content tone, etc. aligned with business objectives to attract target customers.
2. Plan and create promotional content (e.g., product copywriting, case studies) and distribute it across multiple channels such as the company website and social media to enhance brand awareness and exposure, driving traffic-to-business conversion.
3. Establish and maintain relationships with technology-focused media and key opinion leaders (KOLs/KOCs) in Hong Kong and Mainland China to expand brand influence.
4. Track and analyze marketing campaign data (e.g., traffic, lead volume, conversion rates), and adjust strategies based on data insights to ensure effective resource allocation.
5. Maintain close communication with R&D, product, and other departments, providing timely feedback on market trends and customer needs to support continuous product improvement.

Requirements:

1. Bachelor's degree or above, preferably in Marketing, Communications, Business Administration, or a related field.
2. At least 3 years of brand marketing experience in the technology industry (experience in AI or large language models is a plus), with familiarity in both Hong Kong and Mainland China markets.
3. Strong strategic marketing mindset and integrated communication skills; capable of independently managing projects from concept to execution.
4. Excellent content planning and creation abilities; proficient in digital marketing tools and platforms, with hands-on experience in content creation, trend-spotting, and traffic conversion.
5. Fluent in Cantonese and Mandarin; good command of English.
6. Strong project management and multitasking skills; results-driven with excellent teamwork spirit.

Interested parties please submit your application with your full resume in word format.

All information collected will be treated in strict confidence and will be used solely for recruitment purpose.