3 Brand Strategy jobs in Hong Kong

Brand Marketing & Strategic Alliances, Principal (Senior Manager)

Join to apply for the Brand Marketing & Strategic Alliances, Principal (Senior Manager) role at AIA Hong Kong and Macau

At AIA, we are committed to creating a healthier, more sustainable future for everyone. Our goal is to help a billion people live Healthier, Longer, Better Lives by 2030. As part of our marketing, distribution & partnership team, you will play a vital role in advancing this movement, inspiring meaningful connections with customers, partners, and stakeholders, and delivering purpose-led brand messaging across all channels. Your work will contribute to helping more people live healthier, longer, better lives.

About The Role

Reporting to the Director of Brand Marketing and Strategic Alliances, you will lead and implement brand marketing and strategic alliance initiatives to support business priorities. This role involves collaborating with various business functions and external partners to maximize benefits through engagement and initiatives. You will also support company-wide initiatives for AIA Hong Kong and Macau, and AIA Group when needed.

Roles And Responsibilities

• Lead the creation and execution of brand and sponsorship campaigns, including content development and activations
• Plan and manage publicity strategies and advertising campaigns
• Collaborate with internal teams, agencies, and partners to deliver engagement initiatives efficiently
• Support celebrity engagements and partnership activities
• Ensure brand guidelines are upheld and brand consistency across communications
• Coordinate with cross-functional teams for consistent messaging
• Manage project timelines, deliverables, and stakeholder communications
• Track campaign performance, prepare reports, and manage budgets
• Handle ad-hoc projects and administrative tasks as required

Minimum Job Requirements

• Bachelor’s degree or above
• 10+ years of experience in brand marketing or related roles
• Creative with attention to brand aesthetics
• Ability to manage multiple priorities in a fast-paced environment
• Strong interpersonal and communication skills
• Analytical and problem-solving skills
• Proficiency in Excel and PowerPoint
• Fluent in English and Chinese
• Digital and social media savvy

Others

• Relevant licenses required if involved in regulated activities

Build a career with us as we help our customers and community live healthier, longer, better lives. Please ensure all application information is accurate and up-to-date.

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**Please note:** This is not a Remote role and will require the individual to be based in Hong Kong and follow a hybrid work schedule. This is an Individual Contributor role.
We are looking for a business minded marketer with a passion for entrepreneurism to lead a Fanta & Schweppes across Hong Kong and Taiwan. This is a unique opportunity to build a highly profitable, digital driven global brand from the bottom up. Possessing some super-powers will be essential to success. The ideal candidate will be a keen brand strategist but also have strong business acumen, an analytical wizard but also an impactful storyteller, resilient and highly resourceful. The vision is to grow Fanta & Schweppes into one of the most loved consumer brands and become the biggest profit driver for the company. With significant business in mainland Hong Kong and Tai Wan the role will provide true multi-market impact.
**What You'll Do for Us:**
+ Core focus will be to develop and execute Fanta & Schweppes brand growth strategies and business plans to fuel equity and market share growth.
+ This will involve collaboration within the marketing function across the networked organization globally, locally and in other OU for GC&M led campaigns as well as other OU led campaigns.
+ This will also require cross-functional work with Creative, IMX, Frontline Marketing, Customer Commercial and Franchise, Finance, Technical and R&D, bottler marketing and sales teams.
+ You will need to master and own global brand architectures and standards, local human insights and market reality to fuel brand and business, inspire partners and deliver consistent consumer brand experiences.
+ You will need to develop and drive a comprehensive eCommerce and digital business model as the biggest retail channel for Fanta & Schweppes.
+ Keep a finger on the pulse of consumers, customer and market. Constantly measure business performance and marketing effectiveness. Influence the system to action with speed.
+ Import and export winning ideas and work across the global Fanta & Schweppes marketing community.
**Qualifications & Requirements:**
+ Bachelor's degree in Marketing, Business Administration, Communications, or a related field. An advanced degree (MBA or equivalent) is a plus, especially with a focus on brand management, strategy, or digital marketing.
+ Minimum of 7 to 9 years of relevant experience in brand management, marketing, or related commercial roles, ideally within the FMCG, consumer products, or retail industries.
+ Proven track record in leading brand strategy development and execution, ideally within the FMCG or consumer products industry. Experience across both emerging and established brands in the Hong Kong and Taiwan markets is highly valued.
+ Hands-on experience in eCommerce-led business models and digital marketing strategies, with the ability to drive online brand growth and performance.
+ Strong cross-functional collaboration skills, with experience working in complex matrixed environments across multiple geographies and teams (including Creative, IMX, Customer & Commercial, Franchise, Finance, and R&D).
+ Strong business acumen with a data-driven mindset. You can connect insights to action and have a history of influencing key stakeholders with clarity and confidence.
+ Budget planning and financial management capabilities, with an understanding of ROI and performance tracking.
+ Full professional fluency in English is required to collaborate in our globally networked environment. Proficiency in Chinese (Cantonese or Mandarin) is highly preferred for success in Hong Kong and Taiwan markets.
+ A passion for brand building, innovation, and creating consumer value. You bring curiosity, resilience, and a growth mindset in everything you do.
**What can help you to be successful in the role?**
**Growth Behavior:**
+ Growth Mindset: Demonstrates Curiosity. Welcomes failure as a learning opportunity.
+ Smart Risk: Makes bold decisions/recommendations.
+ Externally Focused: Understands the upstream and downstream implications of his/her work.
+ Performance Driven & Accountable: Has high performance standards. Outperforms her/his peers.
+ Fast/Agile: Removes barriers to move faster. Experiments and adapts. Thrives under pressure and fast pace.
+ Empowered: Brings solutions instead of problems. Challenges the status quo. Has the courage to take an unpopular stance.
**Leadership Behavior**
+ Act Like an Owner: Deliver results, creating value for our brands, our System, our customers and key stakeholders.
+ Collaborate with the System, Customers and Key Stakeholders
+ Develops Self and Others: Develop self and support others' development to achieve their full potential.
+ Drive Innovation: Generate new or unique solutions and embrace new ideas that help sustain our business.
**What We Can Do For You**
+ Career growth and development: Leveraging our boundaryless network, we provide access to educational platforms and provide coaching, mentoring and feedback, as a part of our Leadership & Development process.
+ Diverse and inclusive culture: You'll be embraced for who you are and empowered to use your voice to help others find theirs. We want to make our culture inevitable.
+ International Experience: Become part of international projects and work along multicultural teams, through our global network.
**Skills:**
Market Trends; Market Research; Product Development; Sales; Design; Sales Volume; Marketing; Strategic Selling
Annual Incentive Reference Value Percentage:15
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.