6 Brand Strategy jobs in Hong Kong

Join to apply for the Brand Marketing & Strategic Alliances, Principal (Senior Manager) role at AIA Hong Kong and Macau

At AIA, we are committed to creating a healthier, more sustainable future for everyone. Our goal is to help a billion people live Healthier, Longer, Better Lives by 2030. As part of our marketing, distribution & partnership team, you will play a vital role in advancing this movement, inspiring meaningful connections with customers, partners, and stakeholders, and delivering purpose-led brand messaging across all channels. Your work will contribute to helping more people live healthier, longer, better lives.

About The Role

Reporting to the Director of Brand Marketing and Strategic Alliances, you will lead and implement brand marketing and strategic alliance initiatives to support business priorities. This role involves collaborating with various business functions and external partners to maximize benefits through engagement and initiatives. You will also support company-wide initiatives for AIA Hong Kong and Macau, and AIA Group when needed.

Roles And Responsibilities

• Lead the creation and execution of brand and sponsorship campaigns, including content development and activations
• Plan and manage publicity strategies and advertising campaigns
• Collaborate with internal teams, agencies, and partners to deliver engagement initiatives efficiently
• Support celebrity engagements and partnership activities
• Ensure brand guidelines are upheld and brand consistency across communications
• Coordinate with cross-functional teams for consistent messaging
• Manage project timelines, deliverables, and stakeholder communications
• Track campaign performance, prepare reports, and manage budgets
• Handle ad-hoc projects and administrative tasks as required

Minimum Job Requirements

• Bachelor’s degree or above
• 10+ years of experience in brand marketing or related roles
• Creative with attention to brand aesthetics
• Ability to manage multiple priorities in a fast-paced environment
• Strong interpersonal and communication skills
• Analytical and problem-solving skills
• Proficiency in Excel and PowerPoint
• Fluent in English and Chinese
• Digital and social media savvy

Others

• Relevant licenses required if involved in regulated activities

Build a career with us as we help our customers and community live healthier, longer, better lives. Please ensure all application information is accurate and up-to-date.

Join to apply for the Brand Marketing & Strategic Alliances, Senior Principal (Associate Director) role at AIA Hong Kong and Macau

5 days ago Be among the first 25 applicants

Join to apply for the Brand Marketing & Strategic Alliances, Senior Principal (Associate Director) role at AIA Hong Kong and Macau

Get AI-powered advice on this job and more exclusive features.

At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone.

It’s about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030.

And as part of our marketing, distribution & partnership team, you’ll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose-led brand positioning and messaging, you'll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives.

So if you believe in inspiring a better future, read on.

About The Role

Reporting to Director, Brand Marketing and Strategic Alliances, the incumbent is responsible to lead, drive and implement brand marketing and strategic alliances initiatives to support business priorities. The role requires extensive collaboration with different business functions and external partners to maximise business benefits via various engagement and initiatives. The incumbent is also responsible for supporting company-wide initiatives for AIA Hong Kong and Macau, and AIA Group when required.

Roles And Responsibilities

• Lead the creation and execution of brand and sponsorship campaigns, including content development and on-ground activations
• Plan and manage publicity strategies and advertising campaigns
• Collaborate closely with internal stakeholders, production houses, PR, marketing agencies to deliver engagement initiatives in a timely and efficient manner
• Support the planning and execution of celebrity engagements and partnerships
• Uphold brand guidelines and ensure consistency in brand representation across all internal and external communications
• Collaborate with cross-functional teams to ensure consistent brand messaging across all touchpoints
• Oversee project timelines, deliverables, and stakeholder coordination to ensure smooth execution of brand and sponsorship initiatives
• Track campaign performance, prepare post-campaign reports, and manage brand marketing budgets
• Handle ad-hoc projects and administrative tasks as required
  
  
  

• Bachelor’s degree or above
• 15+ years of experience in brand marketing, campaign management, or related roles
• Creative thinking with attention to detail and a strong sense of brand aesthetics
• Ability to effectively manage multiple priorities simultaneously in a fast-paced environment
• Strong interpersonal and communications skills
• Strong analytical and innovative problem-solving skills
• Proficiency in Excel, Powerpoint
• Proficiency in English and Chinese
• Digital/social media savvy
  
  
  

• You are required to obtain relevant license if your job involves in regulated activities
  
  
  

• Seniority level Mid-Senior level

• Employment type Full-time

• Job function Marketing and Sales
• Industries Insurance

Referrals increase your chances of interviewing at AIA Hong Kong and Macau by 2x

Get notified about new Brand Specialist jobs in Hong Kong, Hong Kong SAR .

New Territories, Hong Kong SAR 3 weeks ago

Wong Chuk Hang, Hong Kong SAR 1 month ago

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Join to apply for the Brand Marketing & Strategic Alliances, Senior Principal (Associate Director) role at AIA Hong Kong and Macau

5 days ago Be among the first 25 applicants

Join to apply for the Brand Marketing & Strategic Alliances, Senior Principal (Associate Director) role at AIA Hong Kong and Macau

Get AI-powered advice on this job and more exclusive features.

At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone.
It’s about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030.
And as part of our marketing, distribution & partnership team, you’ll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose-led brand positioning and messaging, you'll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives.
So if you believe in inspiring a better future, read on.
About The Role
Reporting to Director, Brand Marketing and Strategic Alliances, the incumbent is responsible to lead, drive and implement brand marketing and strategic alliances initiatives to support business priorities. The role requires extensive collaboration with different business functions and external partners to maximise business benefits via various engagement and initiatives. The incumbent is also responsible for supporting company-wide initiatives for AIA Hong Kong and Macau, and AIA Group when required.
Roles And Responsibilities

• Lead the creation and execution of brand and sponsorship campaigns, including content development and on-ground activations
• Plan and manage publicity strategies and advertising campaigns
• Collaborate closely with internal stakeholders, production houses, PR, marketing agencies to deliver engagement initiatives in a timely and efficient manner
• Support the planning and execution of celebrity engagements and partnerships
• Uphold brand guidelines and ensure consistency in brand representation across all internal and external communications
• Collaborate with cross-functional teams to ensure consistent brand messaging across all touchpoints
• Oversee project timelines, deliverables, and stakeholder coordination to ensure smooth execution of brand and sponsorship initiatives
• Track campaign performance, prepare post-campaign reports, and manage brand marketing budgets
• Handle ad-hoc projects and administrative tasks as required
  

• Bachelor’s degree or above
• 15+ years of experience in brand marketing, campaign management, or related roles
• Creative thinking with attention to detail and a strong sense of brand aesthetics
• Ability to effectively manage multiple priorities simultaneously in a fast-paced environment
• Strong interpersonal and communications skills
• Strong analytical and innovative problem-solving skills
• Proficiency in Excel, Powerpoint
• Proficiency in English and Chinese
• Digital/social media savvy
  

• You are required to obtain relevant license if your job involves in regulated activities
  

• Seniority level Mid-Senior level

• Employment type Full-time

• Job function Marketing and Sales
• Industries Insurance

Referrals increase your chances of interviewing at AIA Hong Kong and Macau by 2x

Get notified about new Brand Specialist jobs in Hong Kong, Hong Kong SAR .

New Territories, Hong Kong SAR 3 weeks ago

Wong Chuk Hang, Hong Kong SAR 1 month ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

12 hours ago Be among the first 25 applicants

Get AI-powered advice on this job and more exclusive features.

- Develop and evolve the brand's identities through unique IP-driven narratives that captivate audiences

- Collaborate with agencies, internal designers, and the licensees to lead the ongoing creation of style guides, merchandise design, promotional and social media content that reflect the IP's Character and meet the business needs

- Craft immersive brand experiences whether in digital, physical, or interactive formats and to strengthen emotional connection with audience

- Work closely with cross-functional internal teams, licensees, and external partners to ensure brand consistency across all platforms and initiatives

- Oversee and execute IP Licensing events and projects, including planning, logistics, and on-site coordination

Requirements

- Higher Diploma or above in Design, Arts or other related disciplines

- At least 5 years of experience in IP management or related roles, with a focus on creative strategy

- A strong creative vision, supported by a strong portfolio showcasing creative work and IP branding projects

- Proficient in design software, with keen eye for design, aesthetics and design quality

- Deep understanding of IP brand development and marketing principles

- Excellent project management skills, capable of thriving in a fast paced, collaborative environment

- Highly organized and detailed- oriented, with exceptional interpersonal skills and the ability to perform under pressure

- Proficient in Cantonese, English and Mandarin

- Immediate available is highly preferred

• Seniority level Associate

• Employment type Full-time

• Job function Business Development

Referrals increase your chances of interviewing at Ocean Park Corporation by 2x

Central & Western District, Hong Kong SAR 1 month ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

12 hours ago Be among the first 25 applicants

Get AI-powered advice on this job and more exclusive features.

- Develop and evolve the brand's identities through unique IP-driven narratives that captivate audiences

- Collaborate with agencies, internal designers, and the licensees to lead the ongoing creation of style guides, merchandise design, promotional and social media content that reflect the IP's Character and meet the business needs

- Craft immersive brand experiences whether in digital, physical, or interactive formats and to strengthen emotional connection with audience

- Work closely with cross-functional internal teams, licensees, and external partners to ensure brand consistency across all platforms and initiatives

- Oversee and execute IP Licensing events and projects, including planning, logistics, and on-site coordination

Requirements

- Higher Diploma or above in Design, Arts or other related disciplines

- At least 5 years of experience in IP management or related roles, with a focus on creative strategy

- A strong creative vision, supported by a strong portfolio showcasing creative work and IP branding projects

- Proficient in design software, with keen eye for design, aesthetics and design quality

- Deep understanding of IP brand development and marketing principles

- Excellent project management skills, capable of thriving in a fast paced, collaborative environment

- Highly organized and detailed- oriented, with exceptional interpersonal skills and the ability to perform under pressure

- Proficient in Cantonese, English and Mandarin

- Immediate available is highly preferred

• Seniority level Associate

• Employment type Full-time

• Job function Business Development

Referrals increase your chances of interviewing at Ocean Park Corporation by 2x

Central & Western District, Hong Kong SAR 1 month ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.