250 Campaign Management jobs in Hong Kong

CRM Analyst (Campaign Management & Analytics)

At AS Watson, we believe in our people, in teamwork and the importance of your personal growth. If you are looking for the opportunity to join our award-winning international family with over 17,000 stores across 30 markets in Asia and Europe, the AS Watson family welcomes you…

Role overview

This position will support the development of CRM-related insights, including dashboard visualization and segmentation. Additionally, it will provide customer insights and implications from CRM analysis to drive further business development.

• Work collaboratively with different departments and across business units in Asia to understand business needs and provide analytics solution
• Assist in building analytical model including store/customer segmentation
• Manage timely KPI reporting to understand ASW Group and individual BUs' CRM performance
• Ensure a smooth BU KPI reporting cycle and consistent KPI definition across the Group
• Work closely with IT department for data issue & script automation

• Academic background in Business, Statistics, Computer Science, Data Science or related disciplines
• Experienced in data analytics, preferably in retailing/FMCG
• Strong analytical skills and attention to detail
• Proficient in Oracle, MySQL or MS SQL Server
• Proven experience in Tableau/PowerBI
• Knowledge of R/Python will be an advantage
• Fluent in both written and spoken English and Chinese
• Strong business and marketing acumen

• Location: Kowloon, Hong Kong SAR (as applicable)
• Employment type: Full-time
• Seniority level: Associate
• Job function: Analyst, Marketing, and Information Technology
• Industry: Retail

Referrals increase your chances of interviewing at AS Watson by 2x.

Get notified about new CRM Analyst jobs in Kowloon, Hong Kong SAR.

Responsibilities
Job Purpose
This position is a pivotal role within our bank, responsible for driving the transformation and optimization of the campaign operation through both innovative MarTech and traditional tools and strategic planning. This position requires a visionary leader who can enhance campaign performance, improve targeting and personalization, and ensure all campaign operations align with the bank's overarching goals and objectives.

Campaign Transformation With MarTech Tools

• Lead the adoption and integration of cutting-edge MarTech tools to revolutionize our campaign strategies.
• Enhance targeting and personalization efforts to reach the right audience with the right message at the right time.
• Continuously evaluate new technologies and methodologies to improve overall campaign performance.

Effective Campaign Management And Positive Business Influence

• Implement and uphold best practices in campaign management to maximize efficiency and effectiveness. Manage and balance the use of innovative and traditional tools to achieve optimal results.
• Rigorously monitor performance metrics, analyze data, and adjust strategies as needed to optimize outcomes and positively influence the business.
• Ensure all campaigns are executed on time and within budget, maintaining high standards of quality and impact

Strategic Planning Of Campaign Operations

• Oversee the development and execution of strategic plans for all campaign operations.
• Collaborate with cross-functional teams to ensure alignment with the bank's goals and objectives.
• Provide leadership and direction to the campaign operations team, fostering a culture of innovation and excellence.

Leadership, Team Management And Talent Development

• Serve as a role model and inspirational leader who motivates and guides the campaign operations team towards achieving strategic objectives.
• Foster a culture of innovation, accountability, and continuous improvement.
• Build, manage, and mentor a high-performing team of marketing professionals, ensuring clear communication of roles, responsibilities, and expectations.
• Identify and nurture the potential of team members through professional development opportunities, coaching, and feedback.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Computer Science or a related field.
• Proven experience in a senior role, ideally from Wealth and Retail Banking, with a focus on campaign management and transformation.
• Strong understanding and hands-on experience with MarTech tools and technologies.
• Excellent analytical skills with the ability to interpret complex data and metrics.
• Exceptional leadership and team management skills.
• Strong strategic thinking and planning abilities.
• Excellent communication and interpersonal skills.

About Standard Chartered
We're an international bank, nimble enough to act, big enough for impact. For more than 170 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we can't wait to see the talents you can bring us.

Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion.

Together We

• Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
• Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
• Are better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term

What We Offer
In line with our Fair Pay Charter,
we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.

• Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
• Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
• Flexible working options based around home and office locations, with flexible working patterns.
• Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
• A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.
• Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.

Job ID: 35990

Location: Kwun Tong, HK

Area of interest: Retail Banking

Job type: Regular Employee

Work style: Office Working

Opening date: 5 Aug 2025

Responsibilities

Job Purpose

This position is a pivotal role within our bank, responsible for driving the transformation and optimization of the campaign operation through both innovative MarTech and traditional tools and strategic planning. This position requires a visionary leader who can enhance campaign performance, improve targeting and personalization, and ensure all campaign operations align with the bank's overarching goals and objectives.

Campaign Transformation with MarTech Tools:

• Lead the adoption and integration of cutting-edge MarTech tools to revolutionize our campaign strategies.
• Enhance targeting and personalization efforts to reach the right audience with the right message at the right time.
• Continuously evaluate new technologies and methodologies to improve overall campaign performance.

Effective Campaign Management and Positive Business Influence:

• Implement and uphold best practices in campaign management to maximize efficiency and effectiveness. Manage and balance the use of innovative and traditional tools to achieve optimal results.
• Rigorously monitor performance metrics, analyze data, and adjust strategies as needed to optimize outcomes and positively influence the business.
• Ensure all campaigns are executed on time and within budget, maintaining high standards of quality and impact

Strategic Planning of Campaign Operations:

• Oversee the development and execution of strategic plans for all campaign operations.
• Collaborate with cross-functional teams to ensure alignment with the bank's goals and objectives.
• Provide leadership and direction to the campaign operations team, fostering a culture of innovation and excellence.

Leadership, Team management and Talent Development:

• Serve as a role model and inspirational leader who motivates and guides the campaign operations team towards achieving strategic objectives.
• Foster a culture of innovation, accountability, and continuous improvement.
• Build, manage, and mentor a high-performing team of marketing professionals, ensuring clear communication of roles, responsibilities, and expectations.
• Identify and nurture the potential of team members through professional development opportunities, coaching, and feedback.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Computer Science or a related field.
• Proven experience in a senior role, ideally from Wealth and Retail Banking, with a focus on campaign management and transformation.
• Strong understanding and hands-on experience with MarTech tools and technologies.
• Excellent analytical skills with the ability to interpret complex data and metrics.
• Exceptional leadership and team management skills.
• Strong strategic thinking and planning abilities.
• Excellent communication and interpersonal skills.

About Standard Chartered

We're an international bank, nimble enough to act, big enough for impact. For more than 170 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we can't wait to see the talents you can bring us.

Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion.

Together we:

• Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
• Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
• Are better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term

What we offer

In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.

• Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
• Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
• Flexible working options based around home and office locations, with flexible working patterns.
• Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
• A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.
• Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.

At AS Watson, we believe in our people, in teamwork and the importance of your personal growth. If you are looking for the opportunity to join our award-winning international family with over 17,000 stores across 30 markets in Asia and Europe, the AS Watson family welcomes you…

Role overview

This position will support the development of CRM-related insights, including dashboard visualization and segmentation. Additionally, it will provide customer insights and implications from CRM analysis to drive further business development.

• Work collaboratively with different departments and across business units in Asia to understand business needs and provide analytics solution
• Assist in building analytical model including store/customer segmentation
• Manage timely KPI reporting to understand ASW Group and individual BUs' CRM performance
• Ensure a smooth BU KPI reporting cycle and consistent KPI definition across the Group
• Work closely with IT department for data issue & script automation

• Academic background in Business, Statistics, Computer Science, Data Science or related disciplines
• Experienced in data analytics, preferably in retailing/FMCG
• Strong analytical skills and attention to detail
• Proficient in Oracle, MySQL or MS SQL Server
• Proven experience in Tableau/PowerBI
• Knowledge of R/Python will be an advantage
• Fluent in both written and spoken English and Chinese
• Strong business and marketing acumen

• Location: Kowloon, Hong Kong SAR (as applicable)
• Employment type: Full-time
• Seniority level: Associate
• Job function: Analyst, Marketing, and Information Technology
• Industry: Retail

Referrals increase your chances of interviewing at AS Watson by 2x.

Get notified about new CRM Analyst jobs in Kowloon, Hong Kong SAR.

Join to apply for the Director, Campaign Management and Transformation role at Standard Chartered

Join to apply for the Director, Campaign Management and Transformation role at Standard Chartered

Job Purpose

This position is a pivotal role within our bank, responsible for driving the transformation and optimization of the campaign operation through both innovative MarTech and traditional tools and strategic planning. This position requires a visionary leader who can enhance campaign performance, improve targeting and personalization, and ensure all campaign operations align with the bank's overarching goals and objectives.

Responsibilities

Job Purpose

This position is a pivotal role within our bank, responsible for driving the transformation and optimization of the campaign operation through both innovative MarTech and traditional tools and strategic planning. This position requires a visionary leader who can enhance campaign performance, improve targeting and personalization, and ensure all campaign operations align with the bank's overarching goals and objectives.

Campaign Transformation With MarTech Tools

• Lead the adoption and integration of cutting-edge MarTech tools to revolutionize our campaign strategies.
• Enhance targeting and personalization efforts to reach the right audience with the right message at the right time.
• Continuously evaluate new technologies and methodologies to improve overall campaign performance.
  
  

• Implement and uphold best practices in campaign management to maximize efficiency and effectiveness. Manage and balance the use of innovative and traditional tools to achieve optimal results.
• Rigorously monitor performance metrics, analyze data, and adjust strategies as needed to optimize outcomes and positively influence the business.
• Ensure all campaigns are executed on time and within budget, maintaining high standards of quality and impact
  
  

• Oversee the development and execution of strategic plans for all campaign operations.
• Collaborate with cross-functional teams to ensure alignment with the bank's goals and objectives.
• Provide leadership and direction to the campaign operations team, fostering a culture of innovation and excellence.
  
  

• Serve as a role model and inspirational leader who motivates and guides the campaign operations team towards achieving strategic objectives.
• Foster a culture of innovation, accountability, and continuous improvement.
• Build, manage, and mentor a high-performing team of marketing professionals, ensuring clear communication of roles, responsibilities, and expectations.
• Identify and nurture the potential of team members through professional development opportunities, coaching, and feedback.
  
  

• Bachelor’s degree in Marketing, Business Administration, Computer Science or a related field.
• Proven experience in a senior role, ideally from Wealth and Retail Banking, with a focus on campaign management and transformation.
• Strong understanding and hands-on experience with MarTech tools and technologies.
• Excellent analytical skills with the ability to interpret complex data and metrics.
• Exceptional leadership and team management skills.
• Strong strategic thinking and planning abilities.
• Excellent communication and interpersonal skills.
  
  

• Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
• Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
• Are better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term
  
  

• Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
• Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
• Flexible working options based around home and office locations, with flexible working patterns.
• Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
• A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.
• Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.

• Seniority level Director

• Employment type Full-time

• Job function Business Development and Sales
• Industries Banking

Referrals increase your chances of interviewing at Standard Chartered by 2x

Get notified about new Transformation Director jobs in Kwun Tong District, Hong Kong SAR .

Shenzhen, Guangdong, China CN¥60,000.00-CN¥80,000.00 2 years ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

Job Purpose

This position is a pivotal role within our bank, responsible for driving the transformation and optimization of the campaign operation through both innovative MarTech and traditional tools and strategic planning. This position requires a visionary leader who can enhance campaign performance, improve targeting and personalization, and ensure all campaign operations align with the bank's overarching goals and objectives.

Campaign Transformation with MarTech Tools:

•    Lead the adoption and integration of cutting-edge MarTech tools to revolutionize our campaign strategies.

•    Enhance targeting and personalization efforts to reach the right audience with the right message at the right time.

•    Continuously evaluate new technologies and methodologies to improve overall campaign performance.

Effective Campaign Management and Positive Business Influence:

•    Implement and uphold best practices in campaign management to maximize efficiency and effectiveness. Manage and balance the use of innovative and traditional tools to achieve optimal results.

•    Rigorously monitor performance metrics, analyze data, and adjust strategies as needed to optimize outcomes and positively influence the business.

•    Ensure all campaigns are executed on time and within budget, maintaining high standards of quality and impact

Strategic Planning of Campaign Operations:

•    Oversee the development and execution of strategic plans for all campaign operations.

•    Collaborate with cross-functional teams to ensure alignment with the bank's goals and objectives.

•    Provide leadership and direction to the campaign operations team, fostering a culture of innovation and excellence.

Leadership, Team management and Talent Development:

•    Serve as a role model and inspirational leader who motivates and guides the campaign operations team towards achieving strategic objectives.

•    Foster a culture of innovation, accountability, and continuous improvement.

•    Build, manage, and mentor a high-performing team of marketing professionals, ensuring clear communication of roles, responsibilities, and expectations.

•    Identify and nurture the potential of team members through professional development opportunities, coaching, and feedback.

Join to apply for the Director, Campaign Management and Transformation role at Standard Chartered

Join to apply for the Director, Campaign Management and Transformation role at Standard Chartered

Job Purpose
This position is a pivotal role within our bank, responsible for driving the transformation and optimization of the campaign operation through both innovative MarTech and traditional tools and strategic planning. This position requires a visionary leader who can enhance campaign performance, improve targeting and personalization, and ensure all campaign operations align with the bank's overarching goals and objectives.

Responsibilities
Job Purpose
This position is a pivotal role within our bank, responsible for driving the transformation and optimization of the campaign operation through both innovative MarTech and traditional tools and strategic planning. This position requires a visionary leader who can enhance campaign performance, improve targeting and personalization, and ensure all campaign operations align with the bank's overarching goals and objectives.
Campaign Transformation With MarTech Tools

• Lead the adoption and integration of cutting-edge MarTech tools to revolutionize our campaign strategies.
• Enhance targeting and personalization efforts to reach the right audience with the right message at the right time.
• Continuously evaluate new technologies and methodologies to improve overall campaign performance.
  

• Implement and uphold best practices in campaign management to maximize efficiency and effectiveness. Manage and balance the use of innovative and traditional tools to achieve optimal results.
• Rigorously monitor performance metrics, analyze data, and adjust strategies as needed to optimize outcomes and positively influence the business.
• Ensure all campaigns are executed on time and within budget, maintaining high standards of quality and impact
  

• Oversee the development and execution of strategic plans for all campaign operations.
• Collaborate with cross-functional teams to ensure alignment with the bank's goals and objectives.
• Provide leadership and direction to the campaign operations team, fostering a culture of innovation and excellence.
  

• Serve as a role model and inspirational leader who motivates and guides the campaign operations team towards achieving strategic objectives.
• Foster a culture of innovation, accountability, and continuous improvement.
• Build, manage, and mentor a high-performing team of marketing professionals, ensuring clear communication of roles, responsibilities, and expectations.
• Identify and nurture the potential of team members through professional development opportunities, coaching, and feedback.
  

• Bachelor’s degree in Marketing, Business Administration, Computer Science or a related field.
• Proven experience in a senior role, ideally from Wealth and Retail Banking, with a focus on campaign management and transformation.
• Strong understanding and hands-on experience with MarTech tools and technologies.
• Excellent analytical skills with the ability to interpret complex data and metrics.
• Exceptional leadership and team management skills.
• Strong strategic thinking and planning abilities.
• Excellent communication and interpersonal skills.
  

• Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
• Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
• Are better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term
  

• Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
• Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
• Flexible working options based around home and office locations, with flexible working patterns.
• Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
• A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.
• Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.

• Seniority level Director

• Employment type Full-time

• Job function Business Development and Sales
• Industries Banking

Referrals increase your chances of interviewing at Standard Chartered by 2x

Get notified about new Transformation Director jobs in Kwun Tong District, Hong Kong SAR .

Shenzhen, Guangdong, China CN¥60,000.00-CN¥80,000.00 2 years ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.

The Position

Roche Pharmaceuticals

*The Mission *

• The mission of the Marketing Strategy & Innovation (MSI) Chapter is to be at the forefront of marketing excellence through the architecture of exceptional customer experiences. Harnessing data into insights for both Roche and stakeholders, and being the expert in integrating the omnichannel approach to provide the right contents with the right channels in the right moment to drive exceptional commercial results and optimal customer engagement
• The MSI collaborates with cross functions to embed Roche into meaningful moments and episodes in the customer and patient journey. The MSI has a high sense of urgency in reaching trip-win outcomes for Roche, our patients, and the healthcare ecosystem.
• All Roche Hong Kong & Macau employees are to lead by example, in a networked way of working. This is where solutions are sourced from the global network first, to avoid duplications, and to achieve better patient outcomes faster
• All Roche Hong Kong & Macau employees are to lead by example in accelerating the digital maturity of Roche internally and in the external healthcare environment, aligned with the long term Roche vision of Personalized Healthcare

*Major Accountabilities
Strategic and tactical marketing lifecycle management of the Roche portfolio, with cross-functional coordination and integration of market and customer insights: *

• Solid understanding of the market dynamics and stakeholder perspectives through gaining clear market insights and ensuring open dialogue and engagement with key internal and external stakeholders
• Proactively Identify business opportunities and implement a commercial strategy for the disease area, as well as a focused execution plan that applies multichannel and omnichannel approaches
• Deep understandign of the customers' behaviors and leaverage a seamless customer engagement strategy based on their behavioural needs, along the customer journey touchpoints, in order to reach the ultimate personalized customer experience and maximize the patient, business and system impacts on the responsible disease areas
• Analyse data garnered through marketing campaigns in order to learn how a campaign has contributed to conversions, customer behavior, etc. Develop insights that provide actionable solutions and next steps
• Analyse customers' demand of the product supply and forecast the sales trends driven by market events
• Manage customer ordering process, remove roadblocks by different methods and collaborate with supply chain team and distributor(s) in order to improve customer experience
• All Roche employees are expected to effectively contribute to cross-functional collaboration and coordination and comply with all laws, regulations, policies & procedures that govern our business
• This position profile serves only to give a broad outline of the duties required and will be renewed and amended at periodic intervals in the consultation with the incumbent

*Mindset & Behaviours *

• Embrace the Roche Values of Integrity, Courage & Passion
• Demonstrate Roche Leadership Commitment & Core Competencies
• VACC- Embrace and master VACC (visionary, architect, coach, catalyst) behavior
• Growth- Ability to learn and unlearn quickly, take risks and experiment, and contribute to the learning cycle by sharing knowledge with others inside and outside Roche
• Value creation- Boldly act on key decisions and opportunities and boldly stop any activity that is not adding value. Ability to say "No" to stakeholders when the value is not predictable/foreseen
• Digital- Be Innovative and drive digital transformation across organizations and industries to bring value and impact to the healthcare ecosystem
• Enterprise- Think from an enterprise level, beyond boundaries and borders, to bring the best possible outcomes to both the local health environment and more broadly, across Roche globally

• Enablers-

• Embrace agile ways of working to facilitate the transformation journey and achieve our North Star

• Enabler mindset to leverage the internal and external networks to create value and scale impact

• Self-managed- Self-management and self-direction - altruistic in supporting the global network to embrace PAM (Purpose. Autonomy and Mastery)

• People development- Coach and inspire the team by empowering, enabling, facilitating accountability, and through collaboration, experimentation & continuous learning

Experiences. Knowledges & Qualifications

• 5+ years of experience in the pharmaceutical industry
• Strategic agility and planning & implementation skills
• Broad knowledge on multichannel and omnichannel marketing strategy and execution
• Excellent communication (for internal and external) and networking skills
• Strong business acumen and broad understanding of Roche's present portfolio
• Fluent in both English and Cantonese
• University degree in business, marketing or life sciences

Who we are

A healthier future drives us to innovate. Together, more than 100'000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.

Let's build a healthier future, together.

Roche is an Equal Opportunity Employer.

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At RENPHO , we are driven by the mission to make wellness accessible to everyone. From smart scales and massagers to fitness devices, our innovative products bridge the gap between technology and personal well-being. With a global presence and over 20 millions of customers, we are dedicated to delivering products that enhance lives, promote healthier habits, and improve overall well-being.

We are seeking a dynamic and experienced Senior Marketing Strategy Manager to lead our marketing initiatives and drive strategic growth. The ideal candidate will possess a deep understanding of US market dynamics, customer insights, and competitive positioning, and will work collaboratively across teams to develop and execute comprehensive marketing strategies.

• Strategic Development: Lead the development of marketing strategies that align with company goals and drive growth across multiple channels.
• Market Analysis: Conduct thorough market research and competitive analysis to identify trends, opportunities, and threats.
• Cross-Functional Collaboration: Work closely with product development, Amazon team, Shopify team and creative teams to ensure alignment and effective execution of marketing strategies.
• Campaign Management: Oversee the planning, execution, and optimization of marketing campaigns, ensuring they meet performance targets and ROI objectives.
• Brand Management: Enhance brand positioning and ensure consistency across all marketing materials and communications.
• Data-Driven Decisions: Utilize analytics and performance metrics to assess the effectiveness of marketing initiatives and make informed adjustments.
• Digital Marketing Expertise: Stay updated on digital marketing trends and tools, and incorporate digital strategies into overall marketing plans.
• Team Leadership: Mentor and lead a team of marketing professionals, fostering a culture of creativity and innovation.

• A Bachelor’s or Master’s (preferable) degree in Marketing, Business, Public Relations, or a similar field
• Minimum of 5 years of experience in branding within the US market is required.
• Strong leadership and management skills
• Displays a deep understanding of branding and the e-commerce landscape for the US market.
• Superb analytical, problem-solving, and project management skills
• Outstanding interpersonal and communication skills
• Demonstrated global market experience with emphasis on the US market, consumer behaviors, and engagement.
• Knowledge of all marketing functions, including acquisition, retention, eCommerce management, and traditional marketing functions is mandatory.