246 Campaign Manager jobs in Hong Kong

Campaign Manager, Insurance & HealthTech

In this dynamic role, you will oversee comprehensive campaign management within the Insurance and HealthTech sectors. Your responsibilities will include market research, target audience segmentation, strategic planning, and the execution of campaigns, along with performance tracking to drive business growth and sales.

• Strategic Planning : Develop and implement innovative marketing strategies and plans aimed at driving business growth and increasing sales within the Insurance and HealthTech sectors.
• Campaign Management : Manage the end-to-end campaign process, including campaign design, system development, sales collateral creation, logistics, budgeting, regulatory compliance, user acceptance testing (UAT), and post-campaign monitoring and reporting.
• Sales Promotions : Plan, develop, and execute sales promotion activities and Go-to-Market (GTM) campaigns in collaboration with internal teams to generate leads, enhance customer engagement, and boost sales.
• Collateral Development : Create and maintain essential marketing materials, including product brochures, campaign FAQs, launch packs, briefing presentations, and other supporting sales documentation.
• Digital Roadmap Execution : Oversee the deployment of the digitalization roadmap, ensuring effective logistics, conducting UAT, and providing agency briefings for sales and customer engagement tools.
• Content Management : Maintain and update website and mobile app content, create dedicated campaign pages, and ensure that all information is accurate, engaging, and compliant with internal and regulatory requirements.
• Performance Analysis : Monitor, evaluate, and analyze campaign effectiveness, providing actionable insights for timely adjustments and enhancements.
• Data-Driven Insights : Embrace data analysis to track market trends, competitor activities, and customer behaviors, leveraging insights for campaign evaluation and strategy refinement.
• Customer Engagement : Utilize various customer touchpoints and leverage the organization’s digital ecosystem to drive exposure, traffic, engagement, leads, and sales.
• Ad Hoc Support : Assist with additional duties and tasks assigned by management as needed.

• Educational Background : Bachelor’s degree in Business, Marketing, or a related field.
• Experience : 7+ years of experience in full-funnel Go-to-Market (GTM) campaign management, demonstrating a solid understanding of campaign lifecycle.
• Industry Knowledge : Familiarity with the insurance and healthcare industry is an advantage, providing valuable context for marketing initiatives.
• Language Proficiency : Fluent in both Chinese and English, with strong written and verbal communication skills.
• Technical Skills : Proficient in content creation and editing software, including familiarity with AI tools to enhance marketing efforts.
• Customer-Centric Mindset : Detail-oriented and passionate about delivering exceptional customer experiences in a fast-paced, ever-evolving market.
• Collaboration and Organization : Proven ability to work collaboratively, stay organized, and manage multiple priorities effectively in a dynamic environment.
• Business Acumen : Strong understanding of business principles and the ability to identify and explore new market opportunities.
• Pressure Management : Demonstrated ability to work effectively under pressure and meet tight deadlines while maintaining high-quality standards.

• Be part of a forward-thinking team that values innovation and collaboration within the Insurance and HealthTech sectors.
• Engage in impactful projects that contribute to the growth of the business and enhance customer experiences.
• Opportunities for professional development and advancement in a supportive environment.

All personal data provided by candidates will be used for recruitment purposes only by HKT Services Limited in accordance with HKT's Privacy Statement, which is available on our website. Unless otherwise instructed in writing, candidates may be considered for other suitable positions within the Group (being, HKT Limited, PCCW Limited and their respective subsidiaries, affiliates and associated companies). Personal data of unsuccessful candidates will normally be destroyed 24 months after rejection of the candidate's application. If you have any questions regarding your personal data held by HKT Services Limited contact our Privacy Compliance Officer at or GPO Box 9896, Hong Kong.

• Mid-Senior level

• Full-time

• Marketing, Strategy/Planning, and Business Development
• Industries: Insurance and Technology, Information and Media

Referrals increase your chances of interviewing at HKT by 2x

Get notified about new Campaign Manager jobs in Hong Kong, Hong Kong SAR .

• Social Media and Content Marketing Manager
• Team Manager - Brand Communications, Digital Marketing and eCommerce
• Senior Manager Digital Marketing Solutions and Services
• Marketing and Digital Communication Manager
• Core Business Services - Branding, Marketing & Communications (BMC) – Go-To-Market Manager – Hong Kong
• Assistant Marketing Manager (Performance Marketing)

Wan Chai District, Hong Kong SAR 3 weeks ago

• Senior Brand Manager / Brand Manager, Brand Marketing

Product and Marketing Manager, Hong Kong

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

In this dynamic role, you will oversee comprehensive campaign management within the Insurance and HealthTech sectors. Your responsibilities will include market research, target audience segmentation, strategic planning, and the execution of campaigns, along with performance tracking to drive business growth and sales.

• Strategic Planning : Develop and implement innovative marketing strategies and plans aimed at driving business growth and increasing sales within the Insurance and HealthTech sectors.
• Campaign Management : Manage the end-to-end campaign process, including campaign design, system development, sales collateral creation, logistics, budgeting, regulatory compliance, user acceptance testing (UAT), and post-campaign monitoring and reporting.
• Sales Promotions : Plan, develop, and execute sales promotion activities and Go-to-Market (GTM) campaigns in collaboration with internal teams to generate leads, enhance customer engagement, and boost sales.
• Collateral Development : Create and maintain essential marketing materials, including product brochures, campaign FAQs, launch packs, briefing presentations, and other supporting sales documentation.
• Digital Roadmap Execution : Oversee the deployment of the digitalization roadmap, ensuring effective logistics, conducting UAT, and providing agency briefings for sales and customer engagement tools.
• Content Management : Maintain and update website and mobile app content, create dedicated campaign pages, and ensure that all information is accurate, engaging, and compliant with internal and regulatory requirements.
• Performance Analysis : Monitor, evaluate, and analyze campaign effectiveness, providing actionable insights for timely adjustments and enhancements.
• Data-Driven Insights : Embrace data analysis to track market trends, competitor activities, and customer behaviors, leveraging insights for campaign evaluation and strategy refinement.
• Customer Engagement : Utilize various customer touchpoints and leverage the organization’s digital ecosystem to drive exposure, traffic, engagement, leads, and sales.
• Ad Hoc Support : Assist with additional duties and tasks assigned by management as needed.

• Educational Background : Bachelor’s degree in Business, Marketing, or a related field.
• Experience : 7+ years of experience in full-funnel Go-to-Market (GTM) campaign management, demonstrating a solid understanding of campaign lifecycle.
• Industry Knowledge : Familiarity with the insurance and healthcare industry is an advantage, providing valuable context for marketing initiatives.
• Language Proficiency : Fluent in both Chinese and English, with strong written and verbal communication skills.
• Technical Skills : Proficient in content creation and editing software, including familiarity with AI tools to enhance marketing efforts.
• Customer-Centric Mindset : Detail-oriented and passionate about delivering exceptional customer experiences in a fast-paced, ever-evolving market.
• Collaboration and Organization : Proven ability to work collaboratively, stay organized, and manage multiple priorities effectively in a dynamic environment.
• Business Acumen : Strong understanding of business principles and the ability to identify and explore new market opportunities.
• Pressure Management : Demonstrated ability to work effectively under pressure and meet tight deadlines while maintaining high-quality standards.

• Be part of a forward-thinking team that values innovation and collaboration within the Insurance and HealthTech sectors.
• Engage in impactful projects that contribute to the growth of the business and enhance customer experiences.
• Opportunities for professional development and advancement in a supportive environment.

All personal data provided by candidates will be used for recruitment purposes only by HKT Services Limited in accordance with HKT's Privacy Statement, which is available on our website. Unless otherwise instructed in writing, candidates may be considered for other suitable positions within the Group (being, HKT Limited, PCCW Limited and their respective subsidiaries, affiliates and associated companies). Personal data of unsuccessful candidates will normally be destroyed 24 months after rejection of the candidate's application. If you have any questions regarding your personal data held by HKT Services Limited contact our Privacy Compliance Officer at or GPO Box 9896, Hong Kong.

• Mid-Senior level

• Full-time

• Marketing, Strategy/Planning, and Business Development
• Industries: Insurance and Technology, Information and Media

Referrals increase your chances of interviewing at HKT by 2x

Get notified about new Campaign Manager jobs in Hong Kong, Hong Kong SAR .

• Social Media and Content Marketing Manager
• Team Manager - Brand Communications, Digital Marketing and eCommerce
• Senior Manager Digital Marketing Solutions and Services
• Marketing and Digital Communication Manager
• Core Business Services - Branding, Marketing & Communications (BMC) – Go-To-Market Manager – Hong Kong
• Assistant Marketing Manager (Performance Marketing)

Wan Chai District, Hong Kong SAR 3 weeks ago

• Senior Brand Manager / Brand Manager, Brand Marketing

Product and Marketing Manager, Hong Kong

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

Job Title: HNW Event and Social Media Campaign Manager

(LIFE INSURANCE EXPERIENCE AND MANDARIN ARE ESSENTIAL)

(Join a Reputable Global Life Insurance Leader)

Are you a strategic marketer with a passion for building elite client experiences? Our client, a premier multinational life insurance company, is seeking a dynamic professional to architect and lead high-value engagement initiatives for a prestigious client segment.

In this pivotal role, you will be the mastermind behind a sophisticated service ecosystem, crafting exclusive events and powerful social media campaigns that deepen relationships and drive business growth.

Key Responsibilities:

* Strategy & Ecosystem Design: Architect and support a premium service eco-system for our exclusive distribution channel partners and their discerning clients.

* Elite Event Management: Partner with top-tier distributors to conceptualize and execute high-net-worth client events, seminars, and activities focused on advanced financial topics like wealth preservation, retirement planning, and risk management.

* Content Strategy: Develop and manage a comprehensive content calendar for high-value, value-added materials, ensuring a consistent pipeline of premium resources.

* Cross-Functional Collaboration: Work seamlessly with internal teams (Marketing, Business Development, Product, Training) to ensure a unified and powerful message across all client interactions.

* Performance & Insights: Define, monitor, and analyze KPIs to measure campaign effectiveness. Utilize client feedback and market intelligence to continuously refine and enhance value proposition initiatives.

* Influencer Partnership: Identify, engage, and manage relationships with key opinion leaders (KOLs) and influencers to amplify our brand message and bolster market credibility.

Your Profile:

* Bachelor's degree in any discipline.

* A minimum of 6 years of relevant experience within the Hong Kong insurance industry. Background in agency development, recruitment, or management is highly advantageous.

* Proven track record in supporting and implementing client engagement or value proposition strategies.

* Strong commercial acumen with a deep understanding of insurance industry trends and market dynamics.

* Analytical mindset with experience in data-driven performance measurement.

* Exceptional communication skills with full professional proficiency in English and Mandarin. Cantonese language skills are a strong plus.

To Apply:

If you are ready to take on this exciting challenge and meet the requirements above, please submit your detailed resume to us for a confidential discussion.

职位名称: 高净值客户活动及社交媒体营销经理

(加入一家知名的全球性人寿保险领军企业)

您是否是一位善于构建高端客户体验的战略性市场专家?我们客户是一家顶尖的跨国人寿保险公司,现正寻找一位充满活力的专业人士,为一个尊贵客户群体设计并主导高价值的客户互动项目。

在这个关键职位上,您将成为高端服务生态系统的设计者,通过策划专属活动和有影响力的社交媒体活动,深化客户关系并推动业务增长。

主要职责:

* 战略与生态系统设计: 为专属分销渠道合作伙伴及其高净值客户设计并支持一套优质的服务生态系统。

* 高端活动管理: 与顶尖分销伙伴合作,策划并执行针对高净值客户的的活动、研讨会及讲座,主题涵盖财富传承、退休规划和风险管理等高级财务议题。

* 内容策略: 制定并管理高附加值的优质内容日历,确保稳定产出高质量的资源。

* 跨部门协作: 与内部团队(市场、业务发展、产品、培训)紧密合作,确保在所有客户接触点传递统一且强大的品牌信息。

* 绩效与洞察: 制定、监控和分析关键绩效指标 (KPI) 以衡量活动效果。利用客户反馈和市场情报不断优化和提升价值主张项目。

* ** influencer/** 关键意见领袖合作: 识别、接洽并管理与关键意见领袖 (KOL) 的关系,以扩大品牌信息的影响力并提升市场信誉。

职位要求:

* 本科或以上学历。

* 至少6年香港保险行业相关工作经验。具有代理人团队发展、招聘或管理经验者优先。

* 拥有支持及实施客户互动或价值主张策略的成功经验。

* 具备强大的商业意识,深刻理解保险行业的趋势和市场动态。

* 拥有分析能力,具有数据驱动的绩效衡量经验。

* 优秀的沟通能力,具备流利的英语和普通话能力。精通粤语者优先。

申请办法:

如果您准备好迎接这一激动人心的挑战并符合以上要求,请将您的详细简历发送给我们,我们将进行保密沟通。

At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.

The Position

Roche Pharmaceuticals

*The Mission *

• The mission of the Marketing Strategy & Innovation (MSI) Chapter is to be at the forefront of marketing excellence through the architecture of exceptional customer experiences. Harnessing data into insights for both Roche and stakeholders, and being the expert in integrating the omnichannel approach to provide the right contents with the right channels in the right moment to drive exceptional commercial results and optimal customer engagement
• The MSI collaborates with cross functions to embed Roche into meaningful moments and episodes in the customer and patient journey. The MSI has a high sense of urgency in reaching trip-win outcomes for Roche, our patients, and the healthcare ecosystem.
• All Roche Hong Kong & Macau employees are to lead by example, in a networked way of working. This is where solutions are sourced from the global network first, to avoid duplications, and to achieve better patient outcomes faster
• All Roche Hong Kong & Macau employees are to lead by example in accelerating the digital maturity of Roche internally and in the external healthcare environment, aligned with the long term Roche vision of Personalized Healthcare

*Major Accountabilities
Strategic and tactical marketing lifecycle management of the Roche portfolio, with cross-functional coordination and integration of market and customer insights: *

• Solid understanding of the market dynamics and stakeholder perspectives through gaining clear market insights and ensuring open dialogue and engagement with key internal and external stakeholders
• Proactively Identify business opportunities and implement a commercial strategy for the disease area, as well as a focused execution plan that applies multichannel and omnichannel approaches
• Deep understandign of the customers' behaviors and leaverage a seamless customer engagement strategy based on their behavioural needs, along the customer journey touchpoints, in order to reach the ultimate personalized customer experience and maximize the patient, business and system impacts on the responsible disease areas
• Analyse data garnered through marketing campaigns in order to learn how a campaign has contributed to conversions, customer behavior, etc. Develop insights that provide actionable solutions and next steps
• Analyse customers' demand of the product supply and forecast the sales trends driven by market events
• Manage customer ordering process, remove roadblocks by different methods and collaborate with supply chain team and distributor(s) in order to improve customer experience
• All Roche employees are expected to effectively contribute to cross-functional collaboration and coordination and comply with all laws, regulations, policies & procedures that govern our business
• This position profile serves only to give a broad outline of the duties required and will be renewed and amended at periodic intervals in the consultation with the incumbent

*Mindset & Behaviours *

• Embrace the Roche Values of Integrity, Courage & Passion
• Demonstrate Roche Leadership Commitment & Core Competencies
• VACC- Embrace and master VACC (visionary, architect, coach, catalyst) behavior
• Growth- Ability to learn and unlearn quickly, take risks and experiment, and contribute to the learning cycle by sharing knowledge with others inside and outside Roche
• Value creation- Boldly act on key decisions and opportunities and boldly stop any activity that is not adding value. Ability to say "No" to stakeholders when the value is not predictable/foreseen
• Digital- Be Innovative and drive digital transformation across organizations and industries to bring value and impact to the healthcare ecosystem
• Enterprise- Think from an enterprise level, beyond boundaries and borders, to bring the best possible outcomes to both the local health environment and more broadly, across Roche globally

• Enablers-

• Embrace agile ways of working to facilitate the transformation journey and achieve our North Star

• Enabler mindset to leverage the internal and external networks to create value and scale impact

• Self-managed- Self-management and self-direction - altruistic in supporting the global network to embrace PAM (Purpose. Autonomy and Mastery)

• People development- Coach and inspire the team by empowering, enabling, facilitating accountability, and through collaboration, experimentation & continuous learning

Experiences. Knowledges & Qualifications

• 5+ years of experience in the pharmaceutical industry
• Strategic agility and planning & implementation skills
• Broad knowledge on multichannel and omnichannel marketing strategy and execution
• Excellent communication (for internal and external) and networking skills
• Strong business acumen and broad understanding of Roche's present portfolio
• Fluent in both English and Cantonese
• University degree in business, marketing or life sciences

Who we are

A healthier future drives us to innovate. Together, more than 100'000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.

Let's build a healthier future, together.

Roche is an Equal Opportunity Employer.

Get AI-powered advice on this job and more exclusive features.

At RENPHO , we are driven by the mission to make wellness accessible to everyone. From smart scales and massagers to fitness devices, our innovative products bridge the gap between technology and personal well-being. With a global presence and over 20 millions of customers, we are dedicated to delivering products that enhance lives, promote healthier habits, and improve overall well-being.

We are seeking a dynamic and experienced Senior Marketing Strategy Manager to lead our marketing initiatives and drive strategic growth. The ideal candidate will possess a deep understanding of US market dynamics, customer insights, and competitive positioning, and will work collaboratively across teams to develop and execute comprehensive marketing strategies.

• Strategic Development: Lead the development of marketing strategies that align with company goals and drive growth across multiple channels.
• Market Analysis: Conduct thorough market research and competitive analysis to identify trends, opportunities, and threats.
• Cross-Functional Collaboration: Work closely with product development, Amazon team, Shopify team and creative teams to ensure alignment and effective execution of marketing strategies.
• Campaign Management: Oversee the planning, execution, and optimization of marketing campaigns, ensuring they meet performance targets and ROI objectives.
• Brand Management: Enhance brand positioning and ensure consistency across all marketing materials and communications.
• Data-Driven Decisions: Utilize analytics and performance metrics to assess the effectiveness of marketing initiatives and make informed adjustments.
• Digital Marketing Expertise: Stay updated on digital marketing trends and tools, and incorporate digital strategies into overall marketing plans.
• Team Leadership: Mentor and lead a team of marketing professionals, fostering a culture of creativity and innovation.

• A Bachelor’s or Master’s (preferable) degree in Marketing, Business, Public Relations, or a similar field
• Minimum of 5 years of experience in branding within the US market is required.
• Strong leadership and management skills
• Displays a deep understanding of branding and the e-commerce landscape for the US market.
• Superb analytical, problem-solving, and project management skills
• Outstanding interpersonal and communication skills
• Demonstrated global market experience with emphasis on the US market, consumer behaviors, and engagement.
• Knowledge of all marketing functions, including acquisition, retention, eCommerce management, and traditional marketing functions is mandatory.

Company Overview:

At
RENPHO
, we are driven by the mission to make wellness accessible to everyone. From smart scales and massagers to fitness devices, our innovative products bridge the gap between technology and personal well-being. With a global presence and over 20 millions of customers, we are dedicated to delivering products that enhance lives, promote healthier habits, and improve overall well-being.

Position Overview:

We are seeking a dynamic and experienced Senior Marketing Strategy Manager to lead our marketing initiatives and drive strategic growth. The ideal candidate will possess a deep understanding of US market dynamics, customer insights, and competitive positioning, and will work collaboratively across teams to develop and execute comprehensive marketing strategies.

Key Responsibilities:

• Strategic Development:
  Lead the development of marketing strategies that align with company goals and drive growth across multiple channels.
• Market Analysis:
  Conduct thorough market research and competitive analysis to identify trends, opportunities, and threats.
• Cross-Functional Collaboration:
  Work closely with product development, Amazon team, Shopify team and creative teams to ensure alignment and effective execution of marketing strategies.
• Campaign Management:
  Oversee the planning, execution, and optimization of marketing campaigns, ensuring they meet performance targets and ROI objectives.
• Brand Management:
  Enhance brand positioning and ensure consistency across all marketing materials and communications.
• Data-Driven Decisions:
  Utilize analytics and performance metrics to assess the effectiveness of marketing initiatives and make informed adjustments.
• Digital Marketing Expertise:
  Stay updated on digital marketing trends and tools, and incorporate digital strategies into overall marketing plans.
• Team Leadership:
  Mentor and lead a team of marketing professionals, fostering a culture of creativity and innovation.

Qualifications:

• A Bachelor's or Master's (preferable) degree in Marketing, Business, Public Relations, or a similar field
• Minimum of 5 years of experience in branding within the US market is required.
• Strong leadership and management skills
• Displays a deep understanding of branding and the e-commerce landscape for the US market.
• Superb analytical, problem-solving, and project management skills
• Outstanding interpersonal and communication skills
• Demonstrated global market experience with emphasis on the US market, consumer behaviors, and engagement.
• Knowledge of all marketing functions, including acquisition, retention, eCommerce management, and traditional marketing functions is mandatory.

Get AI-powered advice on this job and more exclusive features.

At RENPHO , we are driven by the mission to make wellness accessible to everyone. From smart scales and massagers to fitness devices, our innovative products bridge the gap between technology and personal well-being. With a global presence and over 20 millions of customers, we are dedicated to delivering products that enhance lives, promote healthier habits, and improve overall well-being.

We are seeking a dynamic and experienced Senior Marketing Strategy Manager to lead our marketing initiatives and drive strategic growth. The ideal candidate will possess a deep understanding of US market dynamics, customer insights, and competitive positioning, and will work collaboratively across teams to develop and execute comprehensive marketing strategies.

• Strategic Development: Lead the development of marketing strategies that align with company goals and drive growth across multiple channels.
• Market Analysis: Conduct thorough market research and competitive analysis to identify trends, opportunities, and threats.
• Cross-Functional Collaboration: Work closely with product development, Amazon team, Shopify team and creative teams to ensure alignment and effective execution of marketing strategies.
• Campaign Management: Oversee the planning, execution, and optimization of marketing campaigns, ensuring they meet performance targets and ROI objectives.
• Brand Management: Enhance brand positioning and ensure consistency across all marketing materials and communications.
• Data-Driven Decisions: Utilize analytics and performance metrics to assess the effectiveness of marketing initiatives and make informed adjustments.
• Digital Marketing Expertise: Stay updated on digital marketing trends and tools, and incorporate digital strategies into overall marketing plans.
• Team Leadership: Mentor and lead a team of marketing professionals, fostering a culture of creativity and innovation.

• A Bachelor’s or Master’s (preferable) degree in Marketing, Business, Public Relations, or a similar field
• Minimum of 5 years of experience in branding within the US market is required.
• Strong leadership and management skills
• Displays a deep understanding of branding and the e-commerce landscape for the US market.
• Superb analytical, problem-solving, and project management skills
• Outstanding interpersonal and communication skills
• Demonstrated global market experience with emphasis on the US market, consumer behaviors, and engagement.
• Knowledge of all marketing functions, including acquisition, retention, eCommerce management, and traditional marketing functions is mandatory.

We, Solomon HR is inviting the following talent for a luxury retail fashion brand:

Location
: Hong Kong (with regional oversight of Singapore and key overseas markets)

Experience Level: 6–10 years in luxury, fashion, or lifestyle marketing

Role Overview

Our Client is seeking a visionary Marketing Manager to lead our brand presence across Hong Kong, Singapore, and select international markets. This role demands a strategic thinker with a refined marketing sensibility, deep media and influencer connections, and a passion for storytelling that resonates across cultures. You will be instrumental in shaping our global voice while honoring our heritage of modern Chinese luxury.

Key Responsibilities

Brand & Campaign Strategy

* Develop and execute integrated marketing campaigns that elevate brand awareness and drive engagement across target markets

* Collaborate with HQ and regional teams to ensure consistency in brand tone, visual identity, and messaging

* Lead seasonal campaign planning, including AW/SS launches, capsule collections, and cultural moments

PR & Media Relations

* Cultivate and maintain strong relationships with fashion, lifestyle, and luxury media outlets across Hong Kong, Singapore, and overseas

* Secure high-impact editorial placements, interviews, and brand features in top-tier publications

* Manage press releases, media kits, and brand statements with precision and cultural sensitivity

Influencer & KOL Strategy

* Identify and engage influential voices aligned with the brand values and aesthetic

* Negotiate and manage influencer partnerships, ensuring authentic storytelling and measurable ROI

* Oversee content co-creation, gifting strategies, and event collaborations with KOLs

Social Media & Digital Presence

* Oversee content strategy and calendar across Instagram, Facebook, Xiaohongshu, and emerging platforms

* Guide visual storytelling and copywriting to reflect luxury tone and regional nuances

* Monitor performance metrics and adapt strategies to optimize reach and engagement

Event & Activation Leadership

* Conceptualize and execute brand activations, pop-ups, and VIP events that drive buzz and deepen customer connection

* Partner with retail and merchandising teams to align marketing efforts with in-store experiences

Ideal Candidate

* 6–10 years of experience in luxury, fashion, or lifestyle marketing, with proven success in regional brand building

* Strong network of media contacts and influencers across Hong Kong, Singapore, and key overseas markets

* Exceptional communication skills, both visual and verbal, with a flair for luxury storytelling

* Strategic, proactive, and culturally attuned—able to balance global vision with local relevance

* Fluent in English; Cantonese and Mandarin

Interested parties please send resume with date of available and expected salary by clicking "Apply Now".

All information received will be kept in strict confidence and will be treated for employment related purposes only.

We, Solomon HR is inviting the following talent for a luxury retail fashion brand:

Location: Hong Kong (with regional oversight of Singapore and key overseas markets)

Experience Level: 6–10 years in luxury, fashion, or lifestyle marketing

Role Overview

Our Client is seeking a visionary Marketing Manager to lead our brand presence across Hong Kong, Singapore, and select international markets. This role demands a strategic thinker with a refined marketing sensibility, deep media and influencer connections, and a passion for storytelling that resonates across cultures. You will be instrumental in shaping our global voice while honoring our heritage of modern Chinese luxury.

Key Responsibilities

Brand & Campaign Strategy

* Develop and execute integrated marketing campaigns that elevate brand awareness and drive engagement across target markets

* Collaborate with HQ and regional teams to ensure consistency in brand tone, visual identity, and messaging

* Lead seasonal campaign planning, including AW/SS launches, capsule collections, and cultural moments

PR & Media Relations

* Cultivate and maintain strong relationships with fashion, lifestyle, and luxury media outlets across Hong Kong, Singapore, and overseas

* Secure high-impact editorial placements, interviews, and brand features in top-tier publications

* Manage press releases, media kits, and brand statements with precision and cultural sensitivity

Influencer & KOL Strategy

* Identify and engage influential voices aligned with the brand values and aesthetic

* Negotiate and manage influencer partnerships, ensuring authentic storytelling and measurable ROI

* Oversee content co-creation, gifting strategies, and event collaborations with KOLs

Social Media & Digital Presence

* Oversee content strategy and calendar across Instagram, Facebook, Xiaohongshu, and emerging platforms

* Guide visual storytelling and copywriting to reflect luxury tone and regional nuances

* Monitor performance metrics and adapt strategies to optimize reach and engagement

Event & Activation Leadership

* Conceptualize and execute brand activations, pop-ups, and VIP events that drive buzz and deepen customer connection

* Partner with retail and merchandising teams to align marketing efforts with in-store experiences

Ideal Candidate

* 6–10 years of experience in luxury, fashion, or lifestyle marketing, with proven success in regional brand building

* Strong network of media contacts and influencers across Hong Kong, Singapore, and key overseas markets

* Exceptional communication skills, both visual and verbal, with a flair for luxury storytelling

* Strategic, proactive, and culturally attuned—able to balance global vision with local relevance

* Fluent in English; Cantonese and Mandarin

Interested parties please send resume with date of available and expected salary by clicking "Apply Now".

All information received will be kept in strict confidence and will be treated for employment related purposes only.