243 Category Management jobs in Hong Kong

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Direct message the job poster from Art Basel

We are looking for a marketing professional to join our team in Hong Kong. In this role, you will work across multiple channels and collaborate with internal and external stakeholders to deliver impactful campaigns that engage diverse audiences. With a balance of analytical thinking and creative vision, you will help drive brand growth, enhance visitor engagement, and support the success of our large-scale cultural events.

Your responsibilities:

• Help develop creative briefs and guide creative direction in collaboration with the Global Creative Team to meet objectives and execution for all advertising and public-facing campaign, including print, outdoor, digital, and video assets
• Plan and execute multi-channel marketing campaigns across the Hong Kong show cycle, ensuring the alignment of communications and messaging across all channels
• Gather visitor and market insights to inform outreach strategies for optimized ticket conversions
• Plan and implement media partnership and other external collaborations
• Manage all Hong Kong show related collateral production in collaboration with the Global Creative Team
• Plan and execute newsletter / email marketing for the Hong Kong show and other Asian initiatives
• Organizing events and coordinating onsite staffing for the Hong Kong show
• Regular internal and external reporting
• Office operations, administration and communication

Your profile:

• Bachelor's degree in business, marketing, advertising or related fields
• Art education / knowledge is a big plus but not essential
• Minimum 5 years of proven success in developing marketing plans and campaigns in art, luxury, media or related fields in Asia
• Strong project management, multitasking, and decision-making skills
• Data-driven marketing mind with an eye for creativity
• Experience with digital marketing and CRM tools
• Experience working with large-scale events will be a plus
• Native written and verbal communication skills in English and Traditional Chinese; other Asian languages will be an advantage

• Seniority level Associate

• Employment type Full-time

• Job function Marketing
• Industries Events Services and Performing Arts

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Wan Chai District, Hong Kong SAR 1 day ago

Central & Western District, Hong Kong SAR 1 week ago

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Direct message the job poster from China Mobile International Limited

Key Responsibilities:

• Media Planning :
• Develop and execute comprehensive media plans that align with marketing goals.
• Select the right media channels and KOLs for targeted campaigns, ensuring optimal reach and engagement, primary in mainland market, but also overseas market
• Determine the appropriate formats for cooperation with the media (e.g., advertorials, editorials).
• Create and manage content that resonates with both domestic and overseas audiences.
• ROI Measurement :
• Establish metrics for measuring the effectiveness of media campaigns.
• Analyze the ROI of various media partnerships and campaigns to inform future strategies.
• Social Media Management :
• Oversee the management of social media accounts (WeChat, LinkedIn) to drive engagement and brand awareness, where WeChat is the focus.
• Develop content, content calendars and monitor performance.
• Market Research :
• Conduct research on trends in both the Mainland Chinese market and overseas markets to inform media strategy.
• Stay updated on the evolving landscape of media and KOLs.
• Media Relations :
• Build and maintain relationships with key media outlets and KOLs.
• Draft press releases, editorials and manage outreach efforts.

Skills to Look For:

• Bilingual Proficiency : Proficiency in Mandarin, Fluent in Cantonese and English.
• Media Planning Expertise : Experience in creating media plans, selecting channels, and understanding different formats.
• KOL Knowledge : Familiarity with the KOL landscape in mainland and international markets is a plus
• Analytical Skills : Ability to measure and report on ROI and campaign effectiveness.
• Content Creation Skills : Strong writing abilities and experience in creating diverse content formats.

Requirements:

• Minimum 7 years of experience in media planning, content creation, including more than 5 years of experience for China Market at least
• Bachelor's degree or above
• Holding a degree in Communications, Public Relations, Journalism
• Working experience in IT industry, Telecom industry and To B industry for China market will be a plus
• Creative, detailed-minded, independent, and strong project management skills
• Good team player with communication skills
• Proactive, able to work under pressure, willing to work overtime and weekend when needed

Interested parties please send your full resume with current & expected salary by email to . Please indicate the reference number in the subject line.

All personal data provided will be used for consideration of your job application only.

• Seniority level Mid-Senior level

• Employment type Full-time

• Job function Marketing and Management
• Industries Telecommunications

Referrals increase your chances of interviewing at China Mobile International Limited by 2x

Islands District, Hong Kong SAR 9 months ago

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Join to apply for the Marketing Manager role at Bank of China (Hong Kong)

Join to apply for the Marketing Manager role at Bank of China (Hong Kong)

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Direct message the job poster from Bank of China (Hong Kong)

• Formulate and devise effective and cost-efficient marketing strategies and campaigns to achieve overall business objectives
• Design, plan and implement end-to-end sales and marketing campaigns in order to acquire customers, increase product usage & cross-selling, as well as strengthen customers relationship with the Bank via efficient sales channel mix
• Effectively manage marketing budget and control expenses for every sales and marketing campaign
• Evaluate business performance and review marketing programs efficiency, including examination of the effectiveness of the programs, in order to achieve best utilization of resources and maximization of sales and revenue growth
• Proactively understand and analyze market trend as well as competitor's business and marketing activities for management reference
  
  

• Formulate and devise effective and cost-efficient marketing strategies and campaigns to achieve overall business objectives
• Design, plan and implement end-to-end sales and marketing campaigns in order to acquire customers, increase product usage & cross-selling, as well as strengthen customers relationship with the Bank via efficient sales channel mix
• Effectively manage marketing budget and control expenses for every sales and marketing campaign
• Evaluate business performance and review marketing programs efficiency, including examination of the effectiveness of the programs, in order to achieve best utilization of resources and maximization of sales and revenue growth
• Proactively understand and analyze market trend as well as competitor's business and marketing activities for management reference
  
  

• Degree holder with major in Business Administration, Marketing, Economics, Finance or related discipline
• At least 10 years solid working experience in marketing and brand management, Working experience in digital and social media is preferred
• A good team player with excellent communication and presentation skills, and good command of English and Chinese in both written and spoken including Putonghua
• Ability to work independently and handle multiple projects in a fast-paced environment
  
  

• Seniority level Not Applicable

• Employment type Full-time

• Job function Project Management and Marketing
• Industries Banking, Capital Markets, and Financial Services

Referrals increase your chances of interviewing at Bank of China (Hong Kong) by 2x

Islands District, Hong Kong SAR 10 months ago

Sha Tin District, Hong Kong SAR 2 weeks ago

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Direct message the job poster from Art Basel

We are looking for a marketing professional to join our team in Hong Kong. In this role, you will work across multiple channels and collaborate with internal and external stakeholders to deliver impactful campaigns that engage diverse audiences. With a balance of analytical thinking and creative vision, you will help drive brand growth, enhance visitor engagement, and support the success of our large-scale cultural events.

Your responsibilities:

• Help develop creative briefs and guide creative direction in collaboration with the Global Creative Team to meet objectives and execution for all advertising and public-facing campaign, including print, outdoor, digital, and video assets
• Plan and execute multi-channel marketing campaigns across the Hong Kong show cycle, ensuring the alignment of communications and messaging across all channels
• Gather visitor and market insights to inform outreach strategies for optimized ticket conversions
• Plan and implement media partnership and other external collaborations
• Manage all Hong Kong show related collateral production in collaboration with the Global Creative Team
• Plan and execute newsletter / email marketing for the Hong Kong show and other Asian initiatives
• Organizing events and coordinating onsite staffing for the Hong Kong show
• Regular internal and external reporting
• Office operations, administration and communication

Your profile:

• Bachelor's degree in business, marketing, advertising or related fields
• Art education / knowledge is a big plus but not essential
• Minimum 5 years of proven success in developing marketing plans and campaigns in art, luxury, media or related fields in Asia
• Strong project management, multitasking, and decision-making skills
• Data-driven marketing mind with an eye for creativity
• Experience with digital marketing and CRM tools
• Experience working with large-scale events will be a plus
• Native written and verbal communication skills in English and Traditional Chinese; other Asian languages will be an advantage

• Seniority level Associate

• Employment type Full-time

• Job function Marketing
• Industries Events Services and Performing Arts

Referrals increase your chances of interviewing at Art Basel by 2x

Wan Chai District, Hong Kong SAR 1 day ago

Central & Western District, Hong Kong SAR 1 week ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

Join to apply for the Marketing Manager role at Bank of China (Hong Kong)

Join to apply for the Marketing Manager role at Bank of China (Hong Kong)

Get AI-powered advice on this job and more exclusive features.

Direct message the job poster from Bank of China (Hong Kong)

• Formulate and devise effective and cost-efficient marketing strategies and campaigns to achieve overall business objectives
• Design, plan and implement end-to-end sales and marketing campaigns in order to acquire customers, increase product usage & cross-selling, as well as strengthen customers relationship with the Bank via efficient sales channel mix
• Effectively manage marketing budget and control expenses for every sales and marketing campaign
• Evaluate business performance and review marketing programs efficiency, including examination of the effectiveness of the programs, in order to achieve best utilization of resources and maximization of sales and revenue growth
• Proactively understand and analyze market trend as well as competitor's business and marketing activities for management reference
  

• Formulate and devise effective and cost-efficient marketing strategies and campaigns to achieve overall business objectives
• Design, plan and implement end-to-end sales and marketing campaigns in order to acquire customers, increase product usage & cross-selling, as well as strengthen customers relationship with the Bank via efficient sales channel mix
• Effectively manage marketing budget and control expenses for every sales and marketing campaign
• Evaluate business performance and review marketing programs efficiency, including examination of the effectiveness of the programs, in order to achieve best utilization of resources and maximization of sales and revenue growth
• Proactively understand and analyze market trend as well as competitor's business and marketing activities for management reference
  

• Degree holder with major in Business Administration, Marketing, Economics, Finance or related discipline
• At least 10 years solid working experience in marketing and brand management, Working experience in digital and social media is preferred
• A good team player with excellent communication and presentation skills, and good command of English and Chinese in both written and spoken including Putonghua
• Ability to work independently and handle multiple projects in a fast-paced environment
  

• Seniority level Not Applicable

• Employment type Full-time

• Job function Project Management and Marketing
• Industries Banking, Capital Markets, and Financial Services

Referrals increase your chances of interviewing at Bank of China (Hong Kong) by 2x

Islands District, Hong Kong SAR 10 months ago

Sha Tin District, Hong Kong SAR 2 weeks ago

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Join to apply for the Marketing Manager role at HKT Home

2 days ago Be among the first 25 applicants

Join to apply for the Marketing Manager role at HKT Home

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· Formulate CVM strategy to improve customer loyalty and grow in-base revenue for mobile business

· Carry out segmentation and program performance analysis

· Develop 360 communication plan for various marketing programs

· Groom digital channels to drive up self-served transactions

· Work closely with internal parties to design the end-to-end program logistics

Requirements:

· University graduate in Marketing, Business Administration or related discipline

· 10 years working experience in marketing of telecommunications, banking or insurance

· Strong understanding of consumer behavior, customer segmentation, target marketing

· Possess strong ownership, creativity and logical thinking

· Excellent command of written English and Chinese, Microsoft Excel & Power Point

· Knowledge of Tableau, GA is a plus

· Good team player and team leader

· Candidate with less experience will be considered for the position of Assistant Marketing Manager
HKT is an equal opportunity employer and welcomes applications from all qualified candidates. Information provided will be treated in strict confidence and will only be used for recruitment-related purposes. Personal data provided by job applicants will be used strictly in accordance with the employer's privacy statement ( a copy of which will be provided immediately upon request.

• Seniority level Mid-Senior level

• Employment type Full-time

• Job function Marketing
• Industries Telecommunications

Referrals increase your chances of interviewing at HKT Home by 2x

Islands District, Hong Kong SAR 10 months ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

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Direct message the job poster from China Mobile International Limited

Key Responsibilities:

• Media Planning :
• Develop and execute comprehensive media plans that align with marketing goals.
• Select the right media channels and KOLs for targeted campaigns, ensuring optimal reach and engagement, primary in mainland market, but also overseas market
• Determine the appropriate formats for cooperation with the media (e.g., advertorials, editorials).
• Create and manage content that resonates with both domestic and overseas audiences.
• ROI Measurement :
• Establish metrics for measuring the effectiveness of media campaigns.
• Analyze the ROI of various media partnerships and campaigns to inform future strategies.
• Social Media Management :
• Oversee the management of social media accounts (WeChat, LinkedIn) to drive engagement and brand awareness, where WeChat is the focus.
• Develop content, content calendars and monitor performance.
• Market Research :
• Conduct research on trends in both the Mainland Chinese market and overseas markets to inform media strategy.
• Stay updated on the evolving landscape of media and KOLs.
• Media Relations :
• Build and maintain relationships with key media outlets and KOLs.
• Draft press releases, editorials and manage outreach efforts.

Skills to Look For:

• Bilingual Proficiency : Proficiency in Mandarin, Fluent in Cantonese and English.
• Media Planning Expertise : Experience in creating media plans, selecting channels, and understanding different formats.
• KOL Knowledge : Familiarity with the KOL landscape in mainland and international markets is a plus
• Analytical Skills : Ability to measure and report on ROI and campaign effectiveness.
• Content Creation Skills : Strong writing abilities and experience in creating diverse content formats.

Requirements:

• Minimum 7 years of experience in media planning, content creation, including more than 5 years of experience for China Market at least
• Bachelor's degree or above
• Holding a degree in Communications, Public Relations, Journalism
• Working experience in IT industry, Telecom industry and To B industry for China market will be a plus
• Creative, detailed-minded, independent, and strong project management skills
• Good team player with communication skills
• Proactive, able to work under pressure, willing to work overtime and weekend when needed

Interested parties please send your full resume with current & expected salary by email to . Please indicate the reference number in the subject line.

All personal data provided will be used for consideration of your job application only.

• Seniority level Mid-Senior level

• Employment type Full-time

• Job function Marketing and Management
• Industries Telecommunications

Referrals increase your chances of interviewing at China Mobile International Limited by 2x

Islands District, Hong Kong SAR 9 months ago

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Join to apply for the Multimedia & Marketing Manager role at AllianceBernstein

Join to apply for the Multimedia & Marketing Manager role at AllianceBernstein

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Who You’ll Work With

AxJ Marketing and Communications – Line Marketing

Who You’ll Work With

AxJ Marketing and Communications – Line Marketing

What You’ll Do

• Create high-impact content to build the brand, provide editorial support for regional marketing & communications, and coordinate media initiatives.
• Drive the development and execution of multimedia content strategies, oversee content creation, collaborate with internal teams, and manage projects from concept to completion.
• Direct and implement corporate communication strategies for the AxJ region, cultivating relationships with media and key financial reporters/journalists.
• Support regional/local events (internal & external), social media platforms (e.g. LinkedIn, YouTube etc.) management, and perform some administrative duties.
• Oversee award pitching and management for the region.
• Stay updated on industry trends, analyze content performance, and align strategies with organizational goals.
• Support routine marketing production, where needed.
• Conduct market and competitor analysis.
• Candidates with less experience will be considered at AVP level.
  
  

• Minimum of a bachelor’s degree or equivalent in Journalism, Business Administration, Marketing, Finance and/or a related field.
• Minimum 10 years working experiences in media and communications role within financial industry (preferably in asset management).
• Excellent command of English, oral and written communication skills (with a second language preferred).
• Solid knowledge on managing corporate social media platform/ tools and video production tools (e.g. Adobe Premiere Pro, Oktopost etc.).
• Extensive corporate communications experience required including solid media relations across local and regional media outlets and full understanding of media operator.
• Good understanding of the investment management industry including investment products, client segments and the competitor landscape.
• Able to work independently with a one-person team to support the AxJ region.
• Experience in hands-on event planning and/ or virtual events (e.g. live webcast).
• Advanced creative/technical writing would be a plus.
• High computer proficiency.
• SFC license is a plus.
  
  

• Seniority level Mid-Senior level

• Employment type Full-time

• Job function Marketing and Sales

Referrals increase your chances of interviewing at AllianceBernstein by 2x

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Islands District, Hong Kong SAR 8 months ago

Islands District, Hong Kong SAR 8 months ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

We are seeking an experienced Senior Marketing Executive to join our team. The role requires a strategic and comprehensive understanding and ability to plan and execute traditional, on- and offline marketing across the Greater and Mainland China markets.

The Senior Marketing Executive will be responsible for developing, driving and implementing a holistic marketing program in Asia, targeting residential market and third-party distribution channels, to support our major growth objectives.

Responsibilities:

• To develop and implement comprehensive marketing strategies aligned with company and sales objectives
• Assist in the detail development and execution of marketing and PR initiatives across various channels in Hong Kong and Mainland China
• Identify and assist in establishing strategic partnerships with third-party distribution channels, particularly in Mainland China Collaborate closely with sales teams to align marketing efforts with distribution goals and objectives.
• Stay updated on market trends, regulations, and best practices in third-party distribution marketing in Mainland China.
• Oversee the collection development process &Generate product marketing materials
• Ensure proper brand presentation across all channels and media
• Utilise digital marketing channels, such as search engine marketing (SEM), social media advertising, and content marketing, to drive targeted traffic and generate sales leads.
• Stay updated on industry trends, competitors, and emerging marketing technologies and channels
• Gather and analyse data on market performance, customer behaviour, and sales trends
• Create visually compelling graphics, including invitations, communications materials, and other marketing collateral
• Conceptualise and produce videos, reels, and multimedia content to showcase Tai Ping products and brand story
• Manage the online store and company website (regional related content),
• Trademark and infringement

Requirements:

• Bachelor's degree in Marketing, Business Administration, or a related field
• minimum 8 years of experience in marketing, with a focus on digital marketing, graphic design, and multimedia content creation, preferably in the luxury consumer goods, lifestyle and arts, or interior design and architect industry
• Exposure in Mainland China market and experience in luxury furnishing/ furniture brand is a plus
• Experience or knowledge with data mining techniques, big data analytics and lead generation strategies
• Experience with digital marketing platforms, such as SEO, social media management, email marketing, and analytics tools
• Proficiency in graphic design software, such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), and multimedia/ video editing software
• Excellent written and verbal communication skills, with strong analytical and problem-solving skills
• Ability to conceptualize and develop engaging graphics, videos, reels, and multimedia content
• Strong interpersonal skills, with the ability to work independently and thrive in a fast-paced environment
• Flexibility to travel for events or meetings as required
• For candidate with less experience will be considered as Senior Marketing Executive

• Seniority level Associate

• Employment type Full-time

• Job function Marketing
• Industries Design Services

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Central & Western District, Hong Kong SAR 2 weeks ago

Wan Chai District, Hong Kong SAR 5 days ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.