What Jobs are available for Channel Marketing in Hong Kong?

The Channel Marketing Manager plays a key role in driving international tourist acquisition through strategic channel marketing initiatives. This position focuses on optimizing performance across distribution partners—including OTAs, direct channels, social commerce platforms, and travel agents—by leveraging data insights, market trends, and innovative funnel strategies. The ideal candidate is a strategic thinker with strong analytical skills and a passion for delivering measurable commercial impact.

Responsibilities

• Develop and implement funnel strategies to improve international tourist acquisition. Work with stakeholders to guide channel marketing efforts, optimize co-op spend, and create targeted campaigns based on travel trends and shopper insights.
• Conduct competitive analysis and market research to uncover trends and growth opportunities and formulate acquisition strategy.
• Monitor key performance metrics to inform strategic decisions and optimize campaign effectiveness.
• Identify distribution channel opportunities and lead experimental initiatives that respond to fast-paced business needs and evolving market dynamics.
• Review and streamline channel marketing operations by implementing efficient workflows, introducing opportunity of intelligence tool, data management platforms that improve cross-team collaboration, measurement visibility and accelerate speed-to-market.
• Own channel marketing initiatives from planning to execution. Ensure quality delivery, track performance, and share insights and recommendations to drive learning across markets and channels.

Requirements

• Bachelor's degree or above
• 8+ years in marketing, ecommerce, media, or sales
• Strong data mindset and experience with analytics tools
• Proven success in driving innovation and transformation
• Experience in international markets preferred
• Background in travel, hospitality, OTA, or retail
• Excellent strategic thinking, project management, and communication skills

Are you looking for an internship opportunity? We are in search of Channel Marketing Intern to support our channel marketing team:

What you'll be doing:

This internship opportunity offers exposure to both channel marketing team and brand marketing team:

1. Responsible for channel marketing related assistance, and clerical support (Translation of promotion materials, POSM preparation & consolidation of reports etc.).

2. Liaise with vendors (e.g. photographers, design & production houses, agencies) to ensure tasks are executed to the desired quality standards.

3. Support marketing campaign through idea generation and market research.

4. Maintain effective working relationships with internal and external stakeholders, coordinate various tasks with accuracy and ensure timely delivery.

5. Support ad hoc projects as assigned. 

What we're looking for:

1. University student, preferably from a business-related discipline. Majoring in Marketing is a plus.
2. Available to work for 2.5 days per week. Afternoon shift is preferred (i.e. 13:30-18:00)
3. Strong communication and interpersonal skills. 
4. Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) 
5. Ability to work independently and as part of a team. 
6. Detail-oriented with strong organizational skills. 
7. Eagerness to learn and take on new challenges.
8. Fluent in English and Chinese

What you can expect:

• Both on-trade and off-trade channel marketing work experience in the FMCG sector.
• On the job training.

Welcome to follow us on social media or visit our company website  for more information.

Personal data collected will be treated in the strictest confidence and only for recruitment purposes. Applicants who are not contacted within two months may consider their applications unsuccessful. Carlsberg will retain the applications for a maximum of six months and may refer suitable applicants to other vacancies within the company.

The Channel Marketing Manager plays a key role in driving international tourist acquisition through strategic channel marketing initiatives. This position focuses on optimizing performance across distribution partners—including OTAs, direct channels, social commerce platforms, and travel agents—by leveraging data insights, market trends, and innovative funnel strategies. The ideal candidate is a strategic thinker with strong analytical skills and a passion for delivering measurable commercial impact.

Responsibilities

• Develop and implement funnel strategies to improve international tourist acquisition. Work with stakeholders to guide channel marketing efforts, optimize co-op spend, and create targeted campaigns based on travel trends and shopper insights.
• Conduct competitive analysis and market research to uncover trends and growth opportunities and formulate acquisition strategy.
• Monitor key performance metrics to inform strategic decisions and optimize campaign effectiveness.
• Identify distribution channel opportunities and lead experimental initiatives that respond to fast-paced business needs and evolving market dynamics.
• Review and streamline channel marketing operations by implementing efficient workflows, introducing opportunity of intelligence tool, data management platforms that improve cross-team collaboration, measurement visibility and accelerate speed-to-market.
• Own channel marketing initiatives from planning to execution. Ensure quality delivery, track performance, and share insights and recommendations to drive learning across markets and channels.

Requirements

• Bachelor's degree or above
• 8+ years in marketing, ecommerce, media, or sales
• Strong data mindset and experience with analytics tools
• Proven success in driving innovation and transformation
• Experience in international markets preferred
• Background in travel, hospitality, OTA, or retail
• Excellent strategic thinking, project management, and communication skills

HKProfessional #LI-CL1

The Channel Marketing Manager plays a key role in driving international tourist acquisition through strategic channel marketing initiatives. This position focuses on optimizing performance across distribution partners—including OTAs, direct channels, social commerce platforms, and travel agents—by leveraging data insights, market trends, and innovative funnel strategies. The ideal candidate is a strategic thinker with strong analytical skills and a passion for delivering measurable commercial impact.

Responsibilities

• Develop and implement funnel strategies to improve international tourist acquisition. Work with stakeholders to guide channel marketing efforts, optimize co-op spend, and create targeted campaigns based on travel trends and shopper insights.
• Conduct competitive analysis and market research to uncover trends and growth opportunities and formulate acquisition strategy.
• Monitor key performance metrics to inform strategic decisions and optimize campaign effectiveness.
• Identify distribution channel opportunities and lead experimental initiatives that respond to fast-paced business needs and evolving market dynamics.
• Review and streamline channel marketing operations by implementing efficient workflows, introducing opportunity of intelligence tool, data management platforms that improve cross-team collaboration, measurement visibility and accelerate speed-to-market.
• Own channel marketing initiatives from planning to execution. Ensure quality delivery, track performance, and share insights and recommendations to drive learning across markets and channels.

Requirements

• Bachelor's degree or above
• 8+ years in marketing, ecommerce, media, or sales
• Strong data mindset and experience with analytics tools
• Proven success in driving innovation and transformation
• Experience in international markets preferred
• Background in travel, hospitality, OTA, or retail
• Excellent strategic thinking, project management, and communication skills

HKProfessional

Responsibilities:

• Implementing channel marketing plans for the store (e.g. RDU and display table plan)
• Review and confirm channel POSM & social media content with correct information
• Ensure smooth production & delivery of promotional materials
• Ensure uniformity of displays across multiple store locations
• Deliver maintenance arrangement and installation schedule to channel
• Prepare co-op fund proposal and provide documentation support
• Planning and conducting the regular store visits

Requirements:

• Minimum 2 years experience in retail industry;
• With consumer electronics products' working experience will be an advantage;
• Strong market intelligence;
• Strong leadership, good people management and communications skill;
• Knowledge in MS office;
• Good command of both spoken and written English and Chinese;
• Proactive, energetic dynamic and good team player with positive attitude;
• Immediate availability will be highly preferred.

Who We Are Looking For
We're seeking a AVP, Channel Marketing Manager, Asia Pacific role to develop and help execute marketing programs that have a direct and measurable impact on driving the awareness, consideration, and purchase of our suite of SPDR Sector ETFs.

Reporting directly to the APAC Intermediary Marketing Manager, the ideal candidate will have experience leading multi-channel, integrated marketing campaigns including advertising, direct marketing, content, social media, virtual events, public relations, paid search, and web experience.

Why this role is important to us
This is an opportunity for a well-rounded and highly collaborative marketing professional with existing insights into the direct retail, intermediary and institutional market segments. The role will collaborate with members of Direct Retail, Intermediary and Institutional Sales, Client Enablement, Strategy and Research, Product Development, Business Intelligence and other internal teams on marketing strategy and messaging alignment and leading marketing programs from conception to execution.

What You Will Be Responsible For
As AVP, Channel Marketing Manager for SPDR Sector ETFs, you will:

• Leverage data and business intelligence to create relevant, scalable and repeatable integrated marketing programs and key deliverables for the SPDR Sector ETF suite targeting direct retail, intermediary and institutional clients
• Partner with stakeholders on product materials, product positioning, capabilities messaging, presentations, webinars, web presence and segmented communications to relevant audiences
• Build and lead the marketing efforts for direct retail, intermediary and institutional investment themes where SPDR Sector ETFs solve a client need – manage all touch points to ensure consistency of messaging and voice
• Development and updates to SPDR Sector ETF collateral, videos, web content, sales tools and educational materials for general or firm-specific needs
• Measure and optimize marketing campaigns to ensure effectiveness against KPIs, target audience reach, and ultimately ROI
• Manage the marketing budget for SPDR Sector ETFs against marketing plans
• Collaborate with PR team to create earned media opportunities

What We Value
These skills will help you succeed in this role

• Strong verbal and written communication and interpersonal skills
• Demonstrated ability to confidently interact with and influence stakeholders
• Excellent relationship building skills
• Ability to influence and collaborate to drive results
• Strategic thinker, creative in approach
• Understanding of CRM and reporting systems such as Salesforce, Adobe, Tableau and proficiency in PowerPoint and Excel
• Strong project management skills, with the ability to multi-task and prioritize>
• Fluency in English

Education & Preferred Qualifications

• Minimum 10 years of relevant marketing experience; previous financial services or product marketing experience preferred
• Familiarity with equity markets and sectors, portfolio construction principles, and the ETF structure
• Experience and/or interest in the investing and financial services industry

About State Street
What we do.
State Street is one of the largest custodian banks, asset managers and asset intelligence companies in the world. From technology to product innovation, we're making our mark on the financial services industry. For more than two centuries, we've been helping our clients safeguard and steward the investments of millions of people. We provide investment servicing, data & analytics, investment research & trading and investment management to institutional clients.

Work, Live and Grow.
We make all efforts to create a great work environment. Our benefits packages are competitive and comprehensive. Details vary by location, but you may expect generous medical care, insurance and savings plans, among other perks. You'll have access to flexible Work Programs to help you match your needs. And our wealth of development programs and educational support will help you reach your full potential.

Inclusion, Diversity and Social Responsibility.
We truly believe our employees' diverse backgrounds, experiences and perspectives are a powerful contributor to creating an inclusive environment where everyone can thrive and reach their maximum potential while adding value to both our organization and our clients. We warmly welcome candidates of diverse origin, background, ability, age, sexual orientation, gender identity and personality. Another fundamental value at State Street is active engagement with our communities around the world, both as a partner and a leader. You will have tools to help balance your professional and personal life, paid volunteer days, matching gift programs and access to employee networks that help you stay connected to what matters to you.

State Street is an equal opportunity and affirmative action employer.

Discover more at

Job ID: R-

You are as unique as your background, experience and point of view. Here, you'll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.

Job Description:
Job Responsibilities

• Responsible for agency WeChat Official account and WeChat Official video account

Support on the development of the mainland market brand promotion

• Support on business events and sales materials
• Responsible for developing, drafting and polish short or long form copies to land desired key message at specific audience. Ensure all copies synergies with visuals and graphics for compelling and distinctive effect.
• Establish effective internal and external communication
• Assist to coordinate promotional material's design and distribute it via online/offline channels

Job Requirements

• Bachelor degree holder with major in Finance/Insurance/Marketing/Media
• 5 - 6 years' experience in Marketing and media (e.g. WeChat)
• Strong ability to write stories about characters
• Excellent presentation and interpersonal skills
• Excellent written and verbal communication skills in English and Mandarin
• Familiar with the Chinese consumer market and its digital landscape(WeChat, Weibo, Xiaohongshu , etc)
• Proficient user in MS Office including Word, Excel, and PowerPoint

We offer 5-day work, attractive salary, MPF, group life and group medical insurance; and excellent career development opportunities to the right candidate.

We are an equal opportunity employer and welcome applications from all qualified candidates. Application forms and resume will be kept for a period of 24 months after completion of the recruitment process. (All information will be held in strict confidence and only be used for recruitment purpose).

Job Category:
Business Development - Non Actuarial

Posting End Date:
30/12/2025

Your Responsibilities:

● Develop and implement online and offline marketing strategies across websites, CRM, social media, eCommerce, and exhibitions (local and worldwide).

● Plan and manage digital marketing campaigns including SEO, SEM, Display, Programmatic, and Social Media.

● Manage and monitor marketing costs to achieve company growth targets and maximize ROI in different markets.

● Increase website and social media traffic, driving customer engagement, lead generation, and conversion.

● Analyse performance metrics using Google Analytics, dashboards, and business tools, and provide actionable insights.

● Build and maintain lasting relationships with clients and partners to ensure satisfaction and loyalty.

● Onboard new customers, and guide them in adopting our solutions successfully.

● Act as the primary point of contact for customer inquiries, ensuring timely and effective communication.

● Proactively identify customer needs, provide solutions, and explore upsell/cross-sell opportunities.

● Collect customer feedback and collaborate with internal teams (sales, product, technical) to improve offerings and customer experience.

● Proven track record of achieving sales targets and driving revenue growth.

● Handle ad hoc assignments and other duties as required.

Key Requirements:

● Degree or Diploma Holder in Digital Marketing, E-Commerce, Business, or other related discipline.

● Minimum 3–5 years of experience in SEO, SEM, Google Analytics, and digital campaign management.

● Hands-on experience with Facebook, Instagram, YouTube, Twitter, and other social media channels.

● Proficiency in Google Ads, Facebook Ads Manager, and email marketing platforms.

● Experience in customer success, account management, or client servicing is a strong advantage.

● Excellent copywriting and content creation skills (visual and written).

● Strong communication, presentation, and relationship management skills.

● Be an excellent team player, self-motivated, proactive, creative, and detail-minded.

● Good command of both written & spoken English & Chinese.

● Immediate availability is preferred.

● Candidates with less experience will be considered for the post of Digital Marketing & Service Operations Officer.

Interested parties, please send your full resume with current salary, expected salary and available date by clicking "Apply Now".  To know more about us, please visit our website at  

All information received will be kept in strict confidence and only for employment-related purposes.  The personal data collected will be used to assess your suitability to assume the position's job duties for which you have applied and to determine preliminary remuneration and benefits package to be discussed with you subject to selection for the position. It is our policy to retain the personal data of unsuccessful applicants for future recruitment purposes for a period of 6 months.

· Help to initiate, develop and implement assigned digital marketing campaigns in different social media platforms such as Facebook, Wechat, Instagram, and company website to increase company brand image

· Assist in planning and implementing company promotion campaigns, developing of marketing collaterals, including draft, edit and proofread of marketing materials

· Work closely with in-house marketing team to produce compelling ads creatives and deliver initiatives on time and within budget.

· Support and coordinate with other teammates.

Job Type: Internship

Contract length: 3 months

Pay: $ $60.00 per hour

Work Location: In person