75 Channel Marketing jobs in Hong Kong

Join to apply for the Specialist, Channel Marketing role at Hong Kong Disneyland .

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As a Specialist in Channel Marketing, you will support the Channel Marketing team (in Sales & Distribution) to ensure the seamless execution of channel marketing strategies.

• Support Central Strategy and Planning team to perform regular reviews of market trends and channel performance (including China & International Markets), ensuring the launched initiatives align with the central planning strategy.
• Gather and consolidate market insights from markets and channels to identify learning and opportunities for improvement, building up the learning library.
• Take a key role in Branding & IP review process to guarantee adherence to brand guidelines and collaborate with the team to maintain brand integrity across international markets and channels.
• Monitor and review online travel product shelving, offering insights and recommendations for optimization.
• Assist in managing sales-led influencer marketing campaigns, tracking KPIs, and preparing reports on campaign effectiveness.
• Coordinate logistics for in-park tours and events, such as trade familiarization tours, shootings, and visits of influencers/content creators. Ensure all logistical elements arrive on time and in perfect condition.
• Support the Channel Marketing team during financial cycles by managing purchase orders, tracking approval workflows, recording goods receipts, processing invoices and payments, and maintaining bookkeeping records.
• Set up new vendor accounts and prepare service agreements using standard templates.
• Manage office, warehouses, and SharePoint sites, liaising with vendors to place orders, arrange deliveries, and organize the storage and retrieval of marketing assets.

• 4–6 years of experience in marketing, digital marketing, or the travel industry. Experience with OTA platforms or influencer marketing is a plus.
• Administrative experience and a strong interest in marketing are welcome.
• Proficiency in Microsoft Office; experience with SAP or Coupa is advantageous.
• Strong organizational and multitasking skills with attention to detail.
• Excellent communication skills in English, Cantonese, and Mandarin.
• Ability to work collaboratively in a fast-paced, team-oriented environment.
• Eagerness to learn and leverage new technologies, including AI tools.

This job posting is active and accepting applications.

3 days ago Be among the first 25 applicants

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Direct message the job poster from MiDer Consultants Limited

We are seeking an experienced Marketing Lead to join a reputable life insurance client, specializing in bancassurance and broker channel management . This pivotal role will drive channel engagement, enhance product penetration, and lead innovative marketing campaigns to maximize sales effectiveness across various platforms.

Key Responsibilities

• Channel Engagement: Develop and maintain strong relationships with bancassurance partners and brokers to ensure alignment and collaboration on marketing initiatives.
• Product Penetration: Implement strategies to increase product penetration within existing channels, leveraging market insights and competitive analysis.
• Marketing Campaigns: Design and execute effective marketing campaigns that resonate with target audiences, focusing on product features, benefits, and unique selling propositions.
• Event Management: Plan and coordinate promotional events, workshops, and seminars to engage partners and clients, enhancing brand visibility and product awareness.
• Sales Tactical Programs: Collaborate with sales teams to create tactical programs that support their objectives, driving sales performance and achieving revenue targets.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum 12 years of experience in marketing within the banking or insurance industry.
• Proven track record in channel management, particularly in bancassurance or broker environments.
• Strong analytical skills with the ability to interpret market data and trends.
• Excellent communication and interpersonal skills, with a knack for building relationships.
• Creative mindset with a passion for innovative marketing strategies.
• Excellent communications in English & Cantonese

For more information, contact Monique Yeung at or send her a DM on LinkedIn.

• Seniority level Mid-Senior level

• Employment type Full-time

• Job function Marketing
• Industries Insurance and Banking

Referrals increase your chances of interviewing at MiDer Consultants Limited by 2x

Wan Chai District, Hong Kong SAR 2 weeks ago

Wan Chai District, Hong Kong SAR 1 week ago

Southern District, Hong Kong SAR 1 week ago

Wan Chai District, Hong Kong SAR 1 month ago

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3 days ago Be among the first 25 applicants

Get AI-powered advice on this job and more exclusive features.

Direct message the job poster from MiDer Consultants Limited

We are seeking an experienced Marketing Lead to join a reputable life insurance client, specializing in bancassurance and broker channel management . This pivotal role will drive channel engagement, enhance product penetration, and lead innovative marketing campaigns to maximize sales effectiveness across various platforms.

Key Responsibilities

• Channel Engagement: Develop and maintain strong relationships with bancassurance partners and brokers to ensure alignment and collaboration on marketing initiatives.
• Product Penetration: Implement strategies to increase product penetration within existing channels, leveraging market insights and competitive analysis.
• Marketing Campaigns: Design and execute effective marketing campaigns that resonate with target audiences, focusing on product features, benefits, and unique selling propositions.
• Event Management: Plan and coordinate promotional events, workshops, and seminars to engage partners and clients, enhancing brand visibility and product awareness.
• Sales Tactical Programs: Collaborate with sales teams to create tactical programs that support their objectives, driving sales performance and achieving revenue targets.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum 12 years of experience in marketing within the banking or insurance industry.
• Proven track record in channel management, particularly in bancassurance or broker environments.
• Strong analytical skills with the ability to interpret market data and trends.
• Excellent communication and interpersonal skills, with a knack for building relationships.
• Creative mindset with a passion for innovative marketing strategies.
• Excellent communications in English & Cantonese

For more information, contact Monique Yeung at or send her a DM on LinkedIn.

• Seniority level Mid-Senior level

• Employment type Full-time

• Job function Marketing
• Industries Insurance and Banking

Referrals increase your chances of interviewing at MiDer Consultants Limited by 2x

Wan Chai District, Hong Kong SAR 2 weeks ago

Wan Chai District, Hong Kong SAR 1 week ago

Southern District, Hong Kong SAR 1 week ago

Wan Chai District, Hong Kong SAR 1 month ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

Join to apply for the Senior Officer, MCI Channel Marketing role at Sun Life

3 weeks ago Be among the first 25 applicants

Join to apply for the Senior Officer, MCI Channel Marketing role at Sun Life

Get AI-powered advice on this job and more exclusive features.

You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.

Job Description:

• Support on the development of the mainland market and brand promotion
• Support on business events and sales materials
• Responsible for developing, drafting and polish short or long form copies to land desired key message at specific audience. Ensure all copies synergise with visuals and graphics for compelling and distinctive effect.
• Establish effective internal and external communication
• Assist to coordinate promotional material’s design and distribute it via online/offline channels
  
  

• Bachelor degree holder with major in Finance/Insurance/Marketing
• Excellent presentation and interpersonal skills
• Excellent written and verbal communication skills in English and Mandarin
• Familiar with the Chinese consumer market and its digital landscape(WeChat, Weibo, Xiaohongshu , etc)
• Possess good understanding of the insurance products, clients’ need, sales process. Knowledge of mainland market would be a plus
• Proficient user in MS Office including Word, Excel, and PowerPoint
  
  

• Seniority level Not Applicable

• Employment type Full-time

• Job function Marketing and Sales
• Industries Financial Services and Insurance

Referrals increase your chances of interviewing at Sun Life by 2x

Get notified about new Marketing Officer jobs in Kowloon, Hong Kong SAR .

Kowloon, Hong Kong SAR HK$30,000.00-HK$34,000.00 6 days ago

Kowloon City District, Hong Kong SAR 1 month ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

Join to apply for the Senior Officer, MCI Channel Marketing role at Sun Life

3 weeks ago Be among the first 25 applicants

Join to apply for the Senior Officer, MCI Channel Marketing role at Sun Life

Get AI-powered advice on this job and more exclusive features.

You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.
Job Description:

• Support on the development of the mainland market and brand promotion
• Support on business events and sales materials
• Responsible for developing, drafting and polish short or long form copies to land desired key message at specific audience. Ensure all copies synergise with visuals and graphics for compelling and distinctive effect.
• Establish effective internal and external communication
• Assist to coordinate promotional material’s design and distribute it via online/offline channels
  

• Bachelor degree holder with major in Finance/Insurance/Marketing
• Excellent presentation and interpersonal skills
• Excellent written and verbal communication skills in English and Mandarin
• Familiar with the Chinese consumer market and its digital landscape(WeChat, Weibo, Xiaohongshu , etc)
• Possess good understanding of the insurance products, clients’ need, sales process. Knowledge of mainland market would be a plus
• Proficient user in MS Office including Word, Excel, and PowerPoint
  

• Seniority level Not Applicable

• Employment type Full-time

• Job function Marketing and Sales
• Industries Financial Services and Insurance

Referrals increase your chances of interviewing at Sun Life by 2x

Get notified about new Marketing Officer jobs in Kowloon, Hong Kong SAR .

Kowloon, Hong Kong SAR HK$30,000.00-HK$34,000.00 6 days ago

Kowloon City District, Hong Kong SAR 1 month ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

Join to apply for the Manager I/Assistant Manager, MCI Agency Channel Marketing role at Sun Life .

Job Description:

Job Responsibilities:

• Manage agency WeChat Official account and WeChat Official video account.
• Support development of brand promotion in the mainland market.
• Assist with business events and sales materials.
• Create, draft, and polish short or long-form copies to deliver key messages to specific audiences, ensuring synergy with visuals and graphics.
• Establish effective internal and external communication channels.
• Coordinate the design and distribution of promotional materials via online and offline channels.

Job Requirements:

• Bachelor's degree in Finance, Insurance, Marketing, or Media.
• 5-6 years of experience in Marketing and media, especially WeChat.
• Strong storytelling skills.
• Excellent presentation and interpersonal skills.
• Proficiency in English and Mandarin, both written and verbal.
• Familiarity with the Chinese consumer market and digital landscape (WeChat, Weibo, Xiaohongshu, etc.).
• Proficient in MS Office (Word, Excel, PowerPoint).

We offer a 5-day work week, attractive salary, MPF, group life and medical insurance, and excellent career development opportunities. We are an equal opportunity employer. Applications and resumes will be kept for 24 months. All information will be confidential and used solely for recruitment purposes.

Job Category: Business Development - Non Actuarial

Posting End Date: 30/12/2025

Seniority level: Not Applicable

Employment type: Full-time

Job function: Administrative

Industries: Financial Services and Insurance

Join to apply for the Manager I/Assistant Manager, MCI Agency Channel Marketing role at Sun Life .

Job Description:

Job Responsibilities:

• Manage agency WeChat Official account and WeChat Official video account.
• Support development of brand promotion in the mainland market.
• Assist with business events and sales materials.
• Create, draft, and polish short or long-form copies to deliver key messages to specific audiences, ensuring synergy with visuals and graphics.
• Establish effective internal and external communication channels.
• Coordinate the design and distribution of promotional materials via online and offline channels.

Job Requirements:

• Bachelor's degree in Finance, Insurance, Marketing, or Media.
• 5-6 years of experience in Marketing and media, especially WeChat.
• Strong storytelling skills.
• Excellent presentation and interpersonal skills.
• Proficiency in English and Mandarin, both written and verbal.
• Familiarity with the Chinese consumer market and digital landscape (WeChat, Weibo, Xiaohongshu, etc.).
• Proficient in MS Office (Word, Excel, PowerPoint).

We offer a 5-day work week, attractive salary, MPF, group life and medical insurance, and excellent career development opportunities. We are an equal opportunity employer. Applications and resumes will be kept for 24 months. All information will be confidential and used solely for recruitment purposes.

Job Category: Business Development - Non Actuarial

Posting End Date: 30/12/2025

Seniority level: Not Applicable

Employment type: Full-time

Job function: Administrative

Industries: Financial Services and Insurance

Join to apply for the Associate Director, Channel Proposition & Marketing (Bancassurance + Brokerage) role at AIA Hong Kong and Macau

2 weeks ago Be among the first 25 applicants

Join to apply for the Associate Director, Channel Proposition & Marketing (Bancassurance + Brokerage) role at AIA Hong Kong and Macau

At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone.

It’s about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030.

And as part of our marketing, distribution & partnership team, you’ll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose-led brand positioning and messaging, you'll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives.

So if you believe in inspiring a better future, read on.

About The Role

Provide channel sales, digital and marketing communication support to Partnership Distribution in a timely manner with quality delivery.

Roles And Responsibilities

Channel Proposition & Marketing

• Provide marketing and distribution support function on campaign management & communication for Partnership Distribution (PD) channel, coveringBanks / brokerage / IFA (Retail and HNW) / strategic partners. Sales experience in brokerage business is preferred.
• Develop an effective O2O strategy to engage partner’s customers and existing or new customers and attract them to digital platforms, maximizing opportunities, drive product penetration, and uplift channel productivity
• Leverage customer touchpoints in AIA HK’s and/or partner’s digital ecosystem, to trigger communication that drive purchase behavior based on customer digital behaviour and analytics
• Measure, analyze and optimize marketing efforts regularly to drive traffic, engagement, and leads.
• Plan and monitor the relevant marketing budget to ensure effective allocation of resources
  
  
  

• Plan and implement sales promotion activities and events for partners and/or customers to support channel(s) in achieving sales target
• Monitor and analyze the effectiveness and performance of the sales tactical campaigns, providing strategic recommendation for business growth and improvement
• Ensure partnership distribution channel requirements are properly communicated to internal departments and external partners
• Maintain seamless communication to keep our partners informed of the company changes/initiatives that meet business needs
  
  
  

• Provide guidance to teammates and work collaboratively within PD and other internal stakeholders to ensure timely and quality delivery of marketing and distribution activities
• Manage the progress of team deliverables to ensure timely and quality outcomes
• Performs other responsibilities and duties periodically assigned by immediate manager in order to meet business requirements
  
  
  

• University / College graduate plus minimum 10 years relevant experience
• Experienced in channel marketing is a must
• Creative mind set
• Customer-oriented service
• High proficiency in written English and Chinese
• Good communication, presentation and interpersonal skills
• Insurance product knowledge
• Strong project management and financial analytical skills
• Good timeline management skill
  
  
  

• You are required to obtain the relevant license(s) if your job involves regulated activities
  
  
  

• Seniority level Director

• Employment type Full-time

• Job function Marketing and Sales
• Industries Insurance

Referrals increase your chances of interviewing at AIA Hong Kong and Macau by 2x

Shenzhen, Guangdong, China CN¥20,000.00-CN¥30,000.00 1 year ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

Join to apply for the Associate Director, Channel Proposition & Marketing (Bancassurance + Brokerage) role at AIA Hong Kong and Macau

2 weeks ago Be among the first 25 applicants

Join to apply for the Associate Director, Channel Proposition & Marketing (Bancassurance + Brokerage) role at AIA Hong Kong and Macau

At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone.
It’s about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030.
And as part of our marketing, distribution & partnership team, you’ll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose-led brand positioning and messaging, you'll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives.
So if you believe in inspiring a better future, read on.
About The Role
Provide channel sales, digital and marketing communication support to Partnership Distribution in a timely manner with quality delivery.
Roles And Responsibilities
Channel Proposition & Marketing

• Provide marketing and distribution support function on campaign management & communication for Partnership Distribution (PD) channel, coveringBanks / brokerage / IFA (Retail and HNW) / strategic partners. Sales experience in brokerage business is preferred.
• Develop an effective O2O strategy to engage partner’s customers and existing or new customers and attract them to digital platforms, maximizing opportunities, drive product penetration, and uplift channel productivity
• Leverage customer touchpoints in AIA HK’s and/or partner’s digital ecosystem, to trigger communication that drive purchase behavior based on customer digital behaviour and analytics
• Measure, analyze and optimize marketing efforts regularly to drive traffic, engagement, and leads.
• Plan and monitor the relevant marketing budget to ensure effective allocation of resources
  

• Plan and implement sales promotion activities and events for partners and/or customers to support channel(s) in achieving sales target
• Monitor and analyze the effectiveness and performance of the sales tactical campaigns, providing strategic recommendation for business growth and improvement
• Ensure partnership distribution channel requirements are properly communicated to internal departments and external partners
• Maintain seamless communication to keep our partners informed of the company changes/initiatives that meet business needs
  

• Provide guidance to teammates and work collaboratively within PD and other internal stakeholders to ensure timely and quality delivery of marketing and distribution activities
• Manage the progress of team deliverables to ensure timely and quality outcomes
• Performs other responsibilities and duties periodically assigned by immediate manager in order to meet business requirements
  

• University / College graduate plus minimum 10 years relevant experience
• Experienced in channel marketing is a must
• Creative mind set
• Customer-oriented service
• High proficiency in written English and Chinese
• Good communication, presentation and interpersonal skills
• Insurance product knowledge
• Strong project management and financial analytical skills
• Good timeline management skill
  

• You are required to obtain the relevant license(s) if your job involves regulated activities
  

• Seniority level Director

• Employment type Full-time

• Job function Marketing and Sales
• Industries Insurance

Referrals increase your chances of interviewing at AIA Hong Kong and Macau by 2x

Shenzhen, Guangdong, China CN¥20,000.00-CN¥30,000.00 1 year ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.