What Jobs are available for Consumer Strategy Manager in Hong Kong?

We are seeking a high-calibre professional to join our team as a Marketing Officer for Brand Strategy & Programmes. This role offers the opportunity to shape the brand strategy of a global finance company while driving impactful PR and marketing initiatives.

Key Responsibilities

1. Brand Strategy & Management

2. Develop brand positioning and communication strategies tailored to a global financial institution.

3. Ensure brand consistency across all communication channels, including digital platforms and physical events.

4. Safeguard and enhance the brand's reputation while adhering to industry regulations and compliance standards.

5. Content Marketing

6. Draft press releases independently in both Chinese and English.

7. Lead the creation of thought leadership materials—such as company news, press releases, and reports—to enhance brand exposure and awareness.

8. Oversee and drive social media strategies to reinforce the brand's credibility and strengthen visibility within the financial sector.

9. PR & Media Relations

10. Plan and execute media outreach campaigns, including press releases, interviews, and executive commentary.

11. Establish and maintain strong relationships with global financial journalists and editors, with a particular focus on international media.

12. Manage crisis communications, including developing and implementing contingency plans to protect the brand's reputation.

13. Events & Sponsorships

14. Organize and deliver high-profile events, such as industry forums, expos, and gala dinners, to enhance brand engagement.

15. Identify, evaluate, and manage sponsorship opportunities to increase brand visibility within the financial services sector.

16. Cross-functional Collaboration

17. Align brand messaging with investment and product teams to ensure consistency and strategic alignment.

18. Manage external agencies and vendors to ensure timely, high-quality project delivery.

Requirements

• 3+ years of brand management experience, with at least 1+ year in financial services (CFDs / FX experience is a plus).
• Established media relationships with a proven track record of successful PR campaigns in the finance industry.
• Exceptional writing skills in both English and Chinese (writing samples required).
• Strong knowledge of Hong Kong's financial regulations and compliance requirements.
• Demonstrated ability to effectively present ideas and manage stakeholders across various levels.
• Fluency in English, Cantonese, and Mandarin.

What We Offer:

• Medical Scheme
• Extensive Condition - A fun and energetic working environment
• Being part of a young team striving for excellence
• Opportunities to participate in fun and exciting company events year-round
• Complimentary food and drinks in the workplace
• Work life balance
• Bank holiday
• Life Insurance
• Performance Bonus

POSITION SUMMARY

The position is responsible to drive brand positioning, brand management, brand engagement and overlook smooth execution of marketing tactics of Retail Sector for assigned brand(s) in Hong Kong and Macau.

The position holder will drive holistic retail strategic marketing direction of the assigned brand. In addition, he/she will work closely with Business Insight, Sales Team and other platform functions to drive product growth and lifecycle management, forecast revenue and operating expenses of assigned brands, ensuring the realization of revenue and profitability targets in the Retail Sector.

POSITION RESPONSIBILITIES

• Develop and define Retail Sector's brand positioning and engagement direction for assigned brands, ensure retail brand strategy across therapeutic area are in sync with overall retail strategy
• Retail campaign development and manage marketing calendar to support business growth and brand awareness for overall Retail Sector
• Ensure P&L of key retail brands achieve corporate objectives
• Oversee and execute end to end marketing activities
• Set up key metrics to monitor performance of retail marketing activities, review and enhance the campaign performance
• To liaise and follow up with Sales team on implementation and effectiveness of retail marketing strategies
• Ensure that all advertising complies with the regulatory code of advertising in Retail Sector

EDUCATION AND EXPERIENCE

• Bachelor Degree holder; post graduate degree is desired
• 5+ years of FMCG marketing experience, exposure in health supplement is a preferred

TECHNICAL SKILLS REQUIREMENTS

• Strategic and operational marketing planning
• Sound experience in brand equity building, brand revamp and creative campaigns
• Performance and Program Metrics
• Exceptional interpersonal skills
• Exceptional collaboration/negotiation
• Exceptional prioritization –among/across brands, resource-constrained context.
• Vendor management
• Proficiency in Chinese (both Mandarin and Cantonese) as well as English

POSITION SUMMARY

The position is responsible to drive brand positioning, brand management, brand engagement and overlook smooth execution of marketing tactics of Retail Sector for assigned brand(s) in Hong Kong and Macau.

The position holder will drive holistic retail strategic marketing direction of the assigned brand. In addition, he/she will work closely with Business Insights, Sales Team and other platform functions to drive product growth and lifecycle management, forecast revenue and operating expenses of assigned brands, ensuring the realization of revenue and profitability targets in the Retail Sector.

POSITION RESPONSIBILITIES

• Develop and define Retail Sector's brand positioning and engagement direction for assigned brands, ensure retail brand strategy across therapeutic area are in sync with overall retail strategy
• Retail campaign development and manage marketing calendar to support business growth and brand awareness for overall Retail Sector
• Ensure P&L of key retail brands achieve corporate objectives
• Oversee and execute end to end marketing activities
• Set up key metrics to monitor performance of retail marketing activities, review and enhance the campaign performance
• To liaise and follow up with Sales team on implementation and effectiveness of retail marketing strategies
• Ensure that all advertising complies with the regulatory code of advertising in Retail Sector

EDUCATION AND EXPERIENCE

• Bachelor Degree holder; post graduate degree is desired
• 5+ years of FMCG marketing experience, exposure in health supplement is a preferred

TECHNICAL SKILLS REQUIREMENTS

• Strategic and operational marketing planning
• Sound experience in brand equity building, brand revamp and creative campaigns
• Performance and Program Metrics
• Exceptional interpersonal skills
• Exceptional collaboration/negotiation
• Exceptional prioritization –among/across brands, resource-constrained context
• Vendor management
• Proficiency in Chinese (both Mandarin and Cantonese) as well as English

Responsibilities:

• Assist marketing manager for launching direct marketing campaigns
• Serve as a primary point of contact for business partners, fostering strong and lasting relationships by delivering prompt, professional, and high-quality service.
• Prepare daily campaign performance report, campaign analysis and management report
• Collate and examine marketing information and prepare marketing materials
• Work closely with external and internal parties on day-to-day operations
• Provide clerical and administrative support for the team
• Assist in ad-hoc projects assigned by management

Requirements:

• University degree holder with 2-3 years working experience in marketing field
• Experience in general insurance will be an advantage
• Passed IIQE Paper 1 & 2 will be an advantage
• Self-motivated, organized, detail-oriented and well organised
• Good interpersonal skills and ready to learn
• Proficient in written and spoken English and Cantonese
• PC literate in MS Word, PowerPoint and Chinese typing. Proficient in MS Excel is a must.
• Able to work independently with minimal supervision

Key Responsibilities:

• Own Strategic Initiatives: Own, lead and execute the end-to-end management of high-impact, cross-functional global initiatives that align with the company's strategic priorities.
• Work with C-Level and Leadership: Working closely with senior leadership to develop, refine, and execute strategies that drive business growth and operational excellence.
• Cross-Functional Rotation: You may be rotated through various business functions such as Sales, Marketing, and Operations to gain a deep understanding of the company's operations and strategic challenges.
• Strategic Planning & Execution: Develop and execute detailed project plans end-to-end, including timelines, milestones, and resource requirements through to execution and delivery of key initiatives.
• Problem Solving & Process Improvement: Identify areas for improvement within business processes, propose solutions, and implement changes to drive efficiency and performance.
• Collaborate Cross-Functionally: Work closely with stakeholders across different departments to ensure a holistic approach to problem-solving. Drive alignments on objectives, gather input, and communicate progress effectively.
• Leadership Development: As part of a leadership track, demonstrate the potential to take on a future P&L leadership role, influencing company direction and growth.

Qualifications:

• Experience: 5 years of experience in management consulting, strategy, or business related roles. Prior entrepreneurial experience or those with P&L responsibility are highly welcomed to apply.
• Analytical Skills: Strong data analytics and business analysis capabilities, with the ability to interpret data and provide actionable, strategic recommendations.
• Growth Mindset: Excellent problem-solving skills, with the ability to break down complex, ambiguous challenges into clear, actionable steps to drive growth.
• Communication: Strong cross-functional communication skills, with the ability to express complex ideas succinctly and effectively.
• Stakeholder Management: Proven ability to work with and influence stakeholders across teams and markets.
• Project Management: Proven track record of managing multiple projects and initiatives, meeting deadlines, and delivering results with minimal supervision.
• Entrepreneurial Mindset: Self-starter with the ability to work in a fast-paced environment, thrive in ambiguity, and lead with a bias to action.
• AI Adoption: Demonstrated use of Generative AI tools (e.g. ChatGPT, Cursor) to develop new or improve workflows, enhance productivity, and drive efficiency at scale.

Role Summary:
We are looking for a highly motivated and analytical Strategy & Analytics Manager (PMO) to support the strategic expansion and successful setup of our new office in China. This is a key role responsible for ensuring timely execution, cross-functional coordination, and strategic alignment of business goals during a high-growth phase.
You will act as the central PMO, tracking milestones, aligning stakeholders, analysing key metrics, and ensuring the business expansion plan is on track and running smoothly.

Key Responsibilities:

Program Management – New Office Launch

• Lead and coordinate the execution of all activities related to the
  new office setup
  in China.
• Create and manage detailed project plans, risk logs, and milestone trackers.
• Track and report on timelines, dependencies, and deliverables to leadership.

Strategy Execution & Business Planning

• Support execution of
  aggressive business growth plans
  in line with the company's China strategy.
• Work closely with leadership to
  translate strategic goals into operational initiatives
  .
• Ensure alignment across functions including Legal, HR, Finance, Real Estate, IT, and Compliance.

Analytics & Insights

• Build and maintain dashboards to monitor KPIs for office setup, hiring progress, operational readiness, and cost tracking.
• Use data to identify risks, inefficiencies, and improvement opportunities across business functions.
• Provide actionable insights and scenario planning support to leadership.

Cross-functional Collaboration

• Act as a central point of coordination among various stakeholders – both local and global.
• Facilitate meetings, reviews, and workshops to ensure smooth project execution.
• Track action items and ensure accountability for follow-ups and decision-making.

Stakeholder Communication

• Prepare high-quality presentations, executive updates, and reports for senior stakeholders.
• Maintain structured communication and ensure transparency across teams.

Qualifications:

• Bachelor's degree in Business, Engineering, Economics, or related field; MBA is a plus.
• 2–3 years of relevant experience in strategy, analytics, PMO, management consulting, or business operations.
• Prior experience in China or understanding of the Chinese business landscape.
• Fluent in Mandarin and English (written and spoken) is required.

Our Journey
ShopBack began in 2014 as a late-night spark of inspiration between Henry and Joel — not just to build a Cashback platform, but to reimagine how brands and consumers connect. As former advertisers, they understood the limitations of traditional marketing, and saw an opportunity to deliver more value on both sides. That idea quickly turned into action, with the first prototype built during a 24-hour sprint. Today, ShopBack serves over 50 million users across 13 markets, partners with 20,000+ merchants, and powers over half a million transactions daily. We're building The World's Most Rewarding Way to Shop — and looking for bold, driven individuals to join us.

About The Role
We are seeking a highly motivated individual to join our team and lead high-impact global initiatives. This role is focused on driving key strategic projects that are integral to fuel the company's growth. You will work directly with C-level executives and the leadership bench, providing deep insights through data-driven analysis, helping shape the company's growth through executional excellence. This is a fast-track leadership development role, offering exposure across the business to prepare you for future leadership positions within the company.

Your Adventure Ahead

• Own Strategic Initiatives: Own, lead and execute the end-to-end management of high-impact, cross-functional global initiatives that align with the company's strategic priorities.
• Work with C-Level and Leadership: Working closely with senior leadership to develop, refine, and execute strategies that drive business growth and operational excellence.
• Cross-Functional Rotation: You may be rotated through various business functions such as Sales, Marketing, and Operations to gain a deep understanding of the company's operations and strategic challenges.
• Strategic Planning & Execution: Develop and execute detailed project plans end-to-end, including timelines, milestones, and resource requirements through to execution and delivery of key initiatives.
• Problem Solving & Process Improvement: Identify areas for improvement within business processes, propose solutions, and implement changes to drive efficiency and performance.
• Collaborate Cross-Functionally: Work closely with stakeholders across different departments to ensure a holistic approach to problem-solving. Drive alignments on objectives, gather input, and communicate progress effectively.
• Leadership Development: As part of a leadership track, demonstrate the potential to take on a future P&L leadership role, influencing company direction and growth.

Essentials To Succeed

• Experience: 5 years of experience in management consulting, strategy, or business related roles. Prior entrepreneurial experience or those with P&L responsibility are highly welcomed to apply.
• Analytical Skills: Strong data analytics and business analysis capabilities, with the ability to interpret data and provide actionable, strategic recommendations.
• Growth Mindset: Excellent problem-solving skills, with the ability to break down complex, ambiguous challenges into clear, actionable steps to drive growth.
• Communication: Strong cross-functional communication skills, with the ability to express complex ideas succinctly and effectively.
• Stakeholder Management: Proven ability to work with and influence stakeholders across teams and markets.
• Project Management: Proven track record of managing multiple projects and initiatives, meeting deadlines, and delivering results with minimal supervision.
• Entrepreneurial Mindset: Self-starter with the ability to work in a fast-paced environment, thrive in ambiguity, and lead with a bias to action.
• AI Adoption: Demonstrated use of Generative AI tools (e.g. ChatGPT, Cursor) to develop new or improve workflows, enhance productivity, and drive efficiency at scale.

Why Join Us

• Leadership Fast-Track: This role is designed to fast-track you into a leadership position within the company, with the opportunity to influence strategic decisions and shape the company's future.
• Global Exposure: Gain hands-on experience in high-impact global projects across various business functions and geographies.
• Executive Mentorship: Work directly with and receive mentorship from C-level executives and senior leadership.
• Dynamic Work Environment: Be part of a high-growth company where innovation, agility, and entrepreneurial thinking are at the core of everything we do.
• As part of this initiative, you may be placed in any parts of the business that best aligned with your specific area of expertise and potential.

ShopBackers' DNA
Grit -
We tackle all challenges head-on, working together to solve problems and achieve success.

Hunger
- We value hard work, and having relentless drive.

Speed -
We move fast and have a bias for action, all to deliver maximum impact.

Impact -
We focus on results, always aiming for the best possible outcomes and timelines.

Growth -
We embrace a growth mindset, constantly striving to learn, improve, and excel in our roles.

Exclusively for ShopBackers
Career progression paths
and opportunities to take on greater challenges that help you realise your ambitions.

Be part of a winning team
on a journey to global scale.

Competitive compensation
based on your performance.

Candid, open, and collaborative culture
where feedback is valued, for everyone to grow and improve every day.

Work-From-Anywhere benefit
to enable you to thrive personally and professionally.

ShopBack is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, sexual orientation, national origin, age, disability, genetic information, veteran status, or any other protected status under applicable laws. Join our team and help us make a difference
We are committed to protecting your data and ensuring fairness in our recruitment process. We may use automated tools, including AI, to help our team screen applications, match candidates to roles, generate interview notes, and review assessments. These tools assist our recruiters and interviewers and they do not make final hiring decisions. If an assessment is part of your process, we may (with your consent) capture screen activity and/or webcam images during the test to help verify test integrity. We do not use AI to infer your emotions or sensitive traits. We process personal data lawfully, securely, and transparently in line with applicable data-protection laws and our commitment to fair employment. You can ask questions or exercise your rights including to request human review or to challenge an outcome by contacting

.

Main Responsibilities

• Design and deliver creative customer centric and customer value management (CVM) marketing strategies, product cross-selling and other portfolio growth campaigns by addressing segment characteristics to improve customer profitability, customer loyalty and product penetration rates and to deliver the business objectives
• Drive contextual marketing initiatives to address consumer needs through in depth data analysis, meaningful insights generation and timely delivery
• Drive and implement integrated marketing communication strategies and initiatives, including segment driven marketing campaign, product launches, banking product promotions, through-the-line advertising campaigns, customer events and the production of related marketing collaterals
• Collaborate with key internal stakeholders and effectively manage agency, vendor and supplier relationships to maximize service delivery
• Ensure all program/ project are strictly adhered to banking practice, compliance and regulatory requirement via discussion and circulation of communication materials

Requirements

• University degree in business studies, preferably in marketing or equivalent
• At least 5 years of solid experience in marketing role within capacity of banking, wealth management or Segment and profound integrated marketing campaign management functions
• Good business acumen with sound knowledge with ability to multi-task and to establish and drive high priority initiatives

• Strong project management, interpersonal, communication and negotiations skills; interact with cross-function teams and able to motivate others to strike for excellence Experienced in liaising with external business partner and supplier and seasoned in directing and managing advertising plan and agency works

• Self-motivated, result oriented, attentive to details and able to work under pressure in efficient manner. Capable of working independently as well as in a team

• Proficiency in English and Chinese (both Cantonese and Putonghua)

Applicants who are not contacted within 8 weeks may consider their applications unsuccessful and their personal data will be retained by the bank for a period up to two years.

All information provided by applicants will be used for recruitment purposes only and will be used strictly in accordance with the bank's personal data policies, a copy of which will be provided upon request.

Who We Are
At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom.

OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves.

Across our multiple offices globally, we are united by our core principles:
We Before Me
,
Do the Right Thing
, and
Get Things Done
. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.

OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.

What You'll Be Doing
业务核心数据分析

• 主导核心业务线分析,建立并持续优化分析框架与指标体系
• 通过归因分析、AB测试等方法,量化评估运营策略与资源投入ROI
• 输出可落地的增长建议并推动实施

数据产品化协作

• 独立对接产品线,基于数据分析推动产品迭代
• 与跨部门协作开发数据工具/看板,提升决策效率

智能分析应用

• 运用Python/SQL实现分析自动化,结合AI工具提升分析深度
• 将统计理论转化为业务可理解的决策依据

Business Strategy Analysis

• Own end-to-end analytics for core business verticals, developing and iteratively improving analytical frameworks with measurable KPIs
• Quantify strategy effectiveness and ROI through attribution modeling, A/B testing, and statistical analysis
• Deliver executable growth recommendations with implementation plans

Data Product Collaboration

• Partner with product teams to enable data-driven iterations
• Build dashboards and analytical tools via cross-functional collaboration

Advanced Analytics

• Automate analyses using Python/SQL while enhancing methods with AI tools
• Transform statistical insights into actionable business guidance

What We Look For In You
核心资质:

• 统招本科及以上学历,理工/商科背景,3+年商业分析经验
• 具备完整AB测试落地案例
• 拥有体系化的大型增长活动分析经验

工具使用:

• 精通:SQL+Excel+统计分析
• 优先:Python(自动化处理)+BI工具(DataWind/Tableau/PowerBI)

胜任力特质:

• 能独立完成"问题定位-分析-推动解决"闭环
• 持续学习AI等新技术并转化应用

Core

• Bachelor's+ in quantitative/business field
• 3+ years in business analytic, proven A/B testing experience (case study required)
• Structured large-scale campaign analysis experience (full-cycle framework required)
• Fluent in both Mandarin and English to communicate with different stakeholders

Technical

• Required: Advanced SQL, Excel, statistical analysis
• Preferred: Python (Pandas), BI tools (Tableau/Power BI/DataWind)

Competencies

• End-to-end ownership of analytical projects
• Continuous adoption of emerging tech (AI/ML)

Perks & Benefits

• Competitive total compensation package
• L&D programs and Education subsidy for employees' growth and development
• Various team building programs and company events
• Wellness and meal allowances
• Comprehensive healthcare schemes for employees and dependants
• More that we love to tell you along the process

Information collected and processed as part of the recruitment process of any job application you choose to submit is subject to OKX's Candidate Privacy Notice.