What Jobs are available for Customer Data in Hong Kong?

Showing 55 Customer Data jobs in Hong Kong

Customer Data Strategy Director

$1200000 - $2400000 Y Pinpoint Asia

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Job Description

Pinpoint Asia
is partnering with a leading global firm on a major digital transformation journey. We are seeking an innovative and hands-on Director to build and lead a new Center of Excellence (CoE) focused on customer data strategy across Asia.

This is a unique opportunity to shape the future of digital customer engagement for a major multinational corporation. You will be the central expert, responsible for architecting the strategy and leading the team that unlocks the power of customer data to create personalized experiences and drive business growth.

What You'll Do

  • Architect & Lead:
    Spearhead the Asia-wide implementation and operation of a cutting-edge
    Customer Data Platform (CDP)
    , with a strong focus on the
    Adobe Experience Platform (AEP).
  • Build the Team:
    Establish and manage a high-performing Center of Excellence, developing your team's capabilities and creating a culture of data-driven excellence.
  • Drive Strategy & Adoption:
    Translate business goals into a technical roadmap. Act as the key subject matter expert, championing the platform's capabilities to business leaders and training marketing teams to drive adoption.
  • Activate Data:
    Oversee the creation of customer segments and personalized journeys, activating them across various digital channels to improve engagement and achieve commercial targets.
  • Collaborate & Influence:
    Serve as the primary partner for stakeholders across marketing, data, and technology teams in multiple markets, ensuring the successful delivery of data-driven initiatives.

Who You Are

  • An Expert in Customer Data Platforms:
    You have 8+ years of deep, hands-on experience with technical data management and digital engagement platforms.
  • A Proven Adobe Specialist:
    You possess expert-level knowledge of the
    Adobe Experience Platform (AEP)
    and its related tools (AJO, Target, Analytics, etc.). Experience with other CDPs like Segment or Tealium is a plus.
  • A Natural Leader:
    You have a strong track record of building and leading technical teams, preferably within a CoE model.
  • A Strategic Partner:
    You excel at translating complex business needs into clear technical requirements and can effectively communicate the value of technology to non-technical stakeholders.
  • An Asia-Pacific Veteran:
    You have successfully navigated large, complex matrix organizations across various markets in Asia.
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Assistant Customer Insights Manager

happy valley, Hong Kong $104000 - $130878 Y The Hong Kong Jockey Club

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Job Description

Job Summary
The job holder is responsible to conduct customer research, analyzing customer behavior and preferences, identifying target customer segments within the market. The job holder is pivotal in optimizing customer engagement, enhancing customer satisfaction, and driving sustainable business growth by leveraging in-depth knowledge of the local market dynamics and customer preferences.

*The Job *
You will:

  • Assist in designing comprehensive quantitative research plans, including surveys, experiments, and data collection methodologies aligned with project goals.
  • Manage quantitative data collection activities, including overseeing survey administration and ensuring data quality and integrity.
  • Analyse quantitative data, synthesizing findings into insightful narratives and actionable recommendations. Use thematic analysis and other analytical methods to derive meaningful insights.
  • Analyse and identify applicable qualitative insights to support the quantitative analysis
  • Prepare and deliver clear, data-driven reports and share of the key learnings
  • Ability to manage multiple research projects execution simultaneously, ensuring timely delivery within budget and scope, while maintaining high-quality standards
  • Conduct desk research on topic related to the business
  • Work closely with internal stakeholders (e.g., marketing, product development, and strategy teams) to understand research needs, objectives, and timelines and rregularly engage with them to identify impactful research topics that can drive business improvements.
  • Manage third-party research agencies/ consultant to conduct customer research specific to CSII, and coordinate with other divisions, monitoring progress to ensure quality outcomes.
  • Ensure adherence to the Responsible Gambling Policy and legal requirements related to wagering, thereby safeguarding the integrity of the organization's business operations.
  • Undertake other responsibilities as assigned by supervisors or management to support various research initiatives and organizational needs.

About You
You should have:

  • Bachelor degree preferably in Statistics, Computer Science, Business Administration, or related discipline
  • A minimum of 6 years of experience in quantitative research, preferably have both corporate and agency experience.
  • Experience in a range of quantitative methodologies related to VOC, U&A, journey-based projects, concept testing, user experience, census and multiple phases research project involving quantitative and qualitative is a definite advantage
  • Proficiency in excel, VBA is a plus
  • Project management skills with the ability to handle multiple projects simultaneously
  • Good interpersonal and communication skills in both English and Chinese, with demonstrated ability to work with stakeholders on execution and insights delivery
  • Strong analytical skills with the ability to translate complex qualitative data into clear, actionable insights
  • Good business acumen with data analytical capabilities to manage ambiguity and complexity

*Terms of Employment *
The level of appointment will be commensurate with qualification and experience.

*How to Apply *
Please send your resume, complete with expected salary and job reference by clicking the Apply Now button.

We are an equal opportunity employer. Personal data provided by job applicants will be used strictly in accordance with the Club's notice to employees and prospective employees relating to the Personal Data (Privacy) Ordinance. A copy of which will be provided immediately upon request.

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Market and Customer Insights Analyst

$104000 - $130878 Y Priority Pass (A.P.) Limited

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Job Description

Recruit Ref: L

Posting Date:

Priority Pass (A.P.) Limited

Market and Customer Insights Analyst

We are looking for talent to join our Airport Dimensions team. Airport Dimensions has a rapid growing network of locations at the world's leading airports across the United States, United Kingdom, Middle East & Asia Pacific. We provides award-winning hospitality services tailored to the specific needs of passengers and has developed value-added experiences for over 50 airport and airline partners.

We are offering.

  • Hybrid work arrangement (work from home/office)
  • 15 to 18 days Annual Leave
  • Medical & Life Insurance
  • Full Paid Leave (16 weeks Maternity / 14 days Paternity)
  • Discretionary Bonus
  • Free Priority Pass Membership (unlimited airport lounge access)

About this role.

Competitor and Airport Insights

  • Track and communicate airport and competitor news and insights
  • Undertake desk research on competitors and support the development of competitor or profiles and analysis
  • Research and track performance trends and developments across target airports including AI applications
  • Create an accessible library of competitor content, metrics and insights
  • Coordinate with colleagues undertaking similar work to ensure alignment and synergies
  • Leverage existing AI tools to enhance insight outputs (process, analysis, presentation, visualization etc.) and make recommendations for the strategic application of AI tools to transform our competitor insight capability

Airport Experience (AX) Research Program

  • Adopt and support annual and ongoing development of the AX Program
  • Manage / support initial program analysis and outputs
  • Support the strategic (project based) and execute the tactical application of AI tools to enhance AX outputs, driving both process efficiencies and enhanced outputs
  • Recommendations for enhancements and future development
  • Migration of the AX data model to the data lake
  • Ongoing ad hoc requests support

Data Lake Support

  • Identifying and proposing new sources of market data which may support our wider insight ambitions
  • Provide analytical and business support to data lake projects as defined and agreed
  • Lounge Profile Register project support
  • Act as project support and input AI subject matter expertise on how AI and Machine Learning can enhance data lake outputs

Static Information Management

  • Own and maintain a register of static data about the lounges and other business areas, so as to ensure that accurate data and a single source of the truth is accessible, both manually and in automated form
  • Make recommendations as to how static data can be better managed and developed across the business and how AI tools can be applied to drive greater efficiency and accuracy with this process

Other

  • Maintain a globally accessible library of insight content and resources
  • Other ad hoc insight and desk research projects as briefed
  • Provide ad hoc analyses support for products and projects
  • Monitor related external AI developments and their potential application and impact on AD
  • Support management, admin and BD task as required from time to time (e.g. BD / Pitch administration and support)

You might fit for the role if you have.…

  • Degree in business, analysis or travel /tourism related fields
  • 2 – 5 years' experience relevant experience in the airport, travel and insights sectors
  • A strong analytical mind and a love for numbers, with strong business interpretation skills
  • Advanced MS Excel and analytics skills and other relevant software such as Tableau / Power BI and SQL would be advantage
  • Passionate about travel and airport hospitality
  • Fluent English, articulate with stylist written / spoken skills
  • Confident and comfortable to work with senior management and to be able to respectfully challenge them where your insights work supports
  • Creativity with generating outputs and documents
  • Experience with and passion for working with AI tools and the role they can play in the business

If you are interested in the roles and willing to take up new challenges, please send full resume with latest and expected salary by clicking Apply Now.

To learn more about us, please visit our website at

Personal data collected will be treated in strict confidence and used only for recruitment-related purpose. Applicants who have not heard from us within four weeks may consider their applications unsuccessful. All personal data will be destroyed after 12 months.

Industry:

Others

Job Category / Function:

Marketing / Public Relations (Marketing - Digital Marketing)

Fresh Graduate (Marketing - Market Research)

Job Position Level:

General

Employment Term:

Full Time

Min. Edu. Level Req:

-

Minimum QF Level attained:

-

Total Working Exp:

-

Salary(HKD):

-

Location:

Eastern District / Quarry Bay

Benefits:

Life Insurance

Work From Home

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Manager, Customer Experience, Data and Analytics

$120000 - $240000 Y HSBC

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Job Description

Job description

Some careers have more impact than others.

If you're looking for a career where you can make a real impression, join HSBC and discover how valued you'll be. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.

In Wealth and Personal Banking, we serve 41 million customers globally, including 6.7 million who are international, from retail customers to ultra high net worth individuals and their families. We help our customers to take care of their day-to-day finances and to manage, protect and grow their wealth. Our international network and breadth of expertise enable us to deliver on HSBC's purpose of opening up a world of opportunity by providing our customers with borderless banking and world-class wealth management through best-in-class, mobile-first capabilities and exceptional people. Our key areas of operations include Retail Banking and Wealth Management, Asset Management, Global Private Banking, Insurance, and Chief Operating Office.

We are currently seeking a high calibre professional to join our team as a Manager, Customer Experience, Data and Analytics.

Principal Responsibilities

In this role you will

  • Build and maintain automated customer feedback loop mechanism for Voice of Customer collection, analysis, and follow-up actions to improve responsiveness and customer advocacy
  • Develop self-served dashboards and reports using analytics platforms, BI and visualization tools to provide internal stakeholders with real-time, data-driven insights
  • Continuously monitor CX metrics including NPS and mobilize actions at pace with various business teams to resolve customer pain points
  • Help with implementing strategic initiatives and CX projects that align with the long-term vision of Wealth and Personal Banking business and customer priorities

Requirements

To be successful you will need

  • Strong data and analytical skills, with extensive experience in driving optimization and automation initiatives a definite advantage
  • Effective communication with internal stakeholders and proficient command of English and Chinese, both verbal and written, with good articulation of data intelligence and insights
  • Demonstrate self-initiation and accountability through project management
  • Expertise in technical skills such as SAS, SQL, VBA, Unix, Qlik, R, Python, CRM and BI tools
  • Excellent customer focus and demonstrate commitment to the highest level of service excellence
  • Sound understanding of the Wealth and Personal Banking business and growth strategies

Opening up a world of opportunity

HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.

Issued by The Hongkong and Shanghai Banking Corporation Limited.

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Analyst, Customer Excellence and Insights

$400000 - $800000 Y AXA Hong Kong and Macau

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Job Description

Responsibilities
Customer Excellence (CX)

  • Monitor customer verbatims from different touchpoints, including NPS, Instant Customer Feedback and Digital Surveys, to take instant remediate actions and drive long-term improvements
  • Support to engage different teams across all line of business, Products, Marketing, Digital, IT and Operation, etc. to drive CX improvement actions
  • Assist to create and enhance end-to-end customer journeys and customer communications across different customer touchpoints, especially for new business and customer retention
  • Work with relevant teams to improve Customer and Distributor Experience journey covering operational efficiency, knowledge, communication, etc. to ultimately drive CX
  • Collaborate with Digital teams, including website and mobile app team, to enhance digital user experience

Reporting and Management Information (MI)

  • Co-ordinate the development of strategic KPIs for the business and report business performance against Customer Experience KPIs
  • Provide adhoc reporting, MI support to function head and other key stakeholders

Qualifications

  • Prior working experience in Marketing, Research or Project Management roles in financial services or consulting firms is preferred
  • Good presentation, communication and report writing skills
  • Strong analytical mind with focus on attention to detail
  • 2-3 years of relevant working experience
  • Knowledge in Qualtrics or data analytics is preferred
  • Proactive and with a can-do attitude
  • Good command of English, Cantonese and preferably Mandarin

About AXA Hong Kong And Macau
AXA Hong Kong and Macau is a member of the AXA Group, a leading global insurer with presence in 50 markets and serving 95 million customers worldwide. Our purpose is to act for human progress by protecting what matters.

As one of the most diversified insurers in Hong Kong, we offer integrated solutions across Life, Health and General Insurance. We are the largest General Insurance provider and a major Health and Employee Benefits provider. Our aim is to not only be the insurer to provide comprehensive protection to our customers, but also a holistic partner to the individuals, businesses and community we serve. At the core of our service commitment is continuous product & service innovation and customer experience enrichment, which is achieved through actively listening to our customers' needs and leveraging and investing in technology and digital transformation.

We embrace our responsibility to be a driving force against climate change and a force for good to create shared value for our community. We are proud to be the first to address the importance of mental health through different products and services and thought leading iconic research. Our overall Sustainability Strategy, with emphasis on climate strategy and biodiversity commitment, is developed based on TCFD recommendations. We are committed to integrating environmental, social and governance factors across our business and strive to contribute to a sustainable future through 3 distinct roles - as an investor, an insurer and an exemplary company.

AXA is an equal opportunity employer. We are committed to promoting Diversity and Inclusion (D&I) by creating a work environment where all employees are treated with dignity, respect, and where individual differences are valued. We welcome and treasure diverse profiles to join our big family, and to build an inclusive culture together which allows everyone to maximise their personal potential.

Our people strategies are designed to enhance employee well-being and professional growth, ultimately empowering them to excel within the company.

Click here to learn more about our Benefits ) , Culture ), & Career Development ).

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Analyst, Customer Excellence and Insights

$600000 - $800000 Y AXA

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Job Description

  • Vertical Square 28 Heung Yip Road, Wong Chuk Hang, HONG KONG, HK
  • MARKETING
  • 10259
  • HK Grade 2
  • Sze Yee FAN
Job Description

Responsibilities:

Customer Excellence (CX)

  • Monitor customer verbatims from different touchpoints, including NPS, Instant Customer Feedback and Digital Surveys, to take instant remediate actions and drive long-term improvements
  • Support to engage different teams across all line of business, Products, Marketing, Digital, IT and Operation, etc. to drive CX improvement actions
  • Assist to create and enhance end-to-end customer journeys and customer communications across different customer touchpoints, especially for new business and customer retention
  • Work with relevant teams to improve Customer and Distributor Experience journey covering operational efficiency, knowledge, communication, etc. to ultimately drive CX
  • Collaborate with Digital teams, including website and mobile app team, to enhance digital user experience

Reporting and Management Information (MI)

  • Co-ordinate the development of strategic KPIs for the business and report business performance against Customer Experience KPIs
  • Provide adhoc reporting, MI support to function head and other key stakeholders

Qualifications:

  • Prior working experience in Marketing, Research or Project Management roles in financial services or consulting firms is preferred
  • Good presentation, communication and report writing skills
  • Strong analytical mind with focus on attention to detail
  • 2-3 years of relevant working experience
  • Knowledge in Qualtrics or data analytics is preferred
  • Proactive and with a can-do attitude
  • Good command of English, Cantonese and preferably Mandarin

About AXA Hong Kong and Macau

AXA Hong Kong and Macau is a member of the AXA Group, a leading global insurer with presence in 50 markets and serving 95 million customers worldwide. Our purpose is to act for human progress by protecting what matters.

As one of the most diversified insurers in Hong Kong, we offer integrated solutions across Life, Health and General Insurance. We are the largest General Insurance provider and a major Health and Employee Benefits provider. Our aim is to not only be the insurer to provide comprehensive protection to our customers, but also a holistic partner to the individuals, businesses and community we serve. At the core of our service commitment is continuous product & service innovation and customer experience enrichment, which is achieved through actively listening to our customers' needs and leveraging and investing in technology and digital transformation.

We embrace our responsibility to be a driving force against climate change and a force for good to create shared value for our community. We are proud to be the first to address the importance of mental health through different products and services and thought leading iconic research. Our overall Sustainability Strategy, with emphasis on climate strategy and biodiversity commitment, is developed based on TCFD recommendations. We are committed to integrating environmental, social and governance factors across our business and strive to contribute to a sustainable future through 3 distinct roles - as an investor, an insurer and an exemplary company.

AXA is an equal opportunity employer. We are committed to promoting Diversity and Inclusion (D&I) by creating a work environment where all employees are treated with dignity, respect, and where individual differences are valued. We welcome and treasure diverse profiles to join our big family, and to build an inclusive culture together which allows everyone to maximise their personal potential.

Our people strategies are designed to enhance employee well-being and professional growth, ultimately empowering them to excel within the company.

Click here to learn more about our Benefits ) , Culture ), & Career Development ).

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Head of Customer & Distribution Insights / 1.1-1.4M P/A

$1200000 - $1600000 Y Argyll Scott

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Job Description

Head of Customer & Distribution Insights / $ million P/A

We're seeking a strategic, business-minded data leader to head up
Customer & Distribution Insights
for a leading financial services organisation. This is a high-impact role where you'll drive customer and channel intelligence, operational analytics, and business process automation to directly influence commercial outcomes.

You'll work closely with business, operations, and engineering teams to translate data into measurable action - helping the company
sell better, operate smarter, and reduce costs
across core areas such as
distribution performance, customer retention, and claims leakage.

Key Responsibilities

  • Lead the Customer & Distribution Insights function
  • setting strategic direction and developing a high-performing analytics capability across customer and agency channels.
  • Design and deliver operational dashboards
    that provide real-time visibility of performance across sales, service, and claims functions.
  • Partner with Operations and Distribution leaders
    to identify data-driven opportunities to improve productivity, profitability, and agent engagement.
  • Develop analytics for process improvement
  • automate business processes through insight, machine learning, and workflow optimisation.
  • Drive cost-saving initiatives
    , including claims leakage reduction, efficiency tracking, and resource utilisation analysis.
  • Support business strategy through data storytelling
  • helping senior leaders make informed decisions using evidence and predictive insights.
  • Enhance agent motivation and sales effectiveness
  • build tools and dashboards that highlight key performance drivers, incentivise success, and identify coaching opportunities.
  • Collaborate with data engineering teams
    to ensure infrastructure, data pipelines, and tools support seamless delivery of insights.
  • Champion data governance and best practice
    , ensuring data integrity, accessibility, and ethical usage.

Ideal Profile

  • 10+ years' experience in
    data analytics, insights, or business intelligence
    within financial services, insurance, or related industries.
  • Proven track record in
    leading analytics teams
    and partnering with business functions (distribution, operations, finance, or claims).
  • Strong understanding of
    dashboarding and BI tools
    (Power BI, Tableau, or Qlik).
  • Experience working closely with
    data engineering and automation teams
    to embed analytics into business processes.
  • Strategic thinker with the ability to translate complex data into actionable business insights.
  • Excellent stakeholder management and communication skills.

Argyll Scott Asia is acting as an Employment Agency in relation to this vacancy.

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Assistant Manager, Customer Analytics and Insights

$60000 - $120000 Y AXA Hong Kong and Macau

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Job Description

About AXA Hong Kong and Macau

AXA Hong Kong and Macau is a member of the AXA Group, a leading global insurer with presence in 50 markets and serving 95 million customers worldwide. Our purpose is to act for human progress by protecting what matters.

As one of the most diversified insurers in Hong Kong, we offer integrated solutions across Life, Health and General Insurance. We are the largest General Insurance provider and a major Health and Employee Benefits provider. Our aim is to not only be the insurer to provide comprehensive protection to our customers, but also a holistic partner to the individuals, businesses and community we serve. At the core of our service commitment is continuous product & service innovation and customer experience enrichment, which is achieved through actively listening to our customers' needs and leveraging and investing in technology and digital transformation.

We embrace our responsibility to be a driving force against climate change and a force for good to create shared value for our community. We are proud to be the first to address the importance of mental health through different products and services and thought leading iconic research. Our overall Sustainability Strategy, with emphasis on climate strategy and biodiversity commitment, is developed based on TCFD recommendations. We are committed to integrating environmental, social and governance factors across our business and strive to contribute to a sustainable future through 3 distinct roles - as an investor, an insurer and an exemplary company.

AXA is an equal opportunity employer. We are committed to promoting Diversity and Inclusion (D&I) by creating a work environment where all employees are treated with dignity, respect, and where individual differences are valued. We welcome and treasure diverse profiles to join our big family, and to build an inclusive culture together which allows everyone to maximise their personal potential.

Our people strategies are designed to enhance employee well-being and professional growth, ultimately empowering them to excel within the company. Click here to learn more about our Benefits ) , Culture ), & Career Development ).

Responsibilities:

Customer Strategy and Analytics:

  • Support the development and implementation of customer strategies aligned with business goals, translating business questions into quantitative analyses to guide decision-making.
  • Conduct in-depth customer analysis to understand customer profiles, behaviors and trends, generating actionable insights to identify opportunities for customer growth and retention.
  • Evaluate customer campaign performance by analysing key metrics and customer responses, providing business insights to improve campaign effectiveness and support test-and-learn initiatives.
  • Perform ad hoc data analyses and support related projects as required.

Power BI Dashboard Development and Monitoring:

  • Define relevant KPIs and key metrics for Customer Dashboard and CRM Dashboard to measure business performance and progress.
  • Design, develop, maintain and enhance dashboards to track key customer metrics and CRM campaign performance, enabling informed decision-making and strategic planning.

CRM Campaign Targeting:

  • Collaborate with business stakeholders to refine customer segmentation and targeting criteria for CRM campaigns.
  • Identify opportunities to expand the CRM reach and improve campaign targeting strategies.
  • Support in data extraction and preparation for CRM campaign targeting efforts.

Fostering a Data-Driven Environment and AI Adoption:

  • Provide data support to promote a data-driven culture within Marketing department for the purpose of deriving business insights.
  • Stay updated, explore and recommend AI and emerging technologies for CRM and data analytics.

Qualifications:

  • Degree in Data Analytics, Computer Science, Mathematics, Statistics or related subjects
  • 5 years of relevant work experience, preferably in financial services or consulting firms focusing on CRM, data and analytics
  • Proven experience with data visualization tools (e.g. Power BI, Tableau, etc.) and data mining tools (e.g. SQL, Python, etc.)
  • Strong analytical and problem-solving skills, with the ability to communicate insights effectively to business stakeholders
  • Attention to detail, self-motivated, proactive, and with a positive attitude
  • Experience with Databricks and Salesforce Marketing Cloud is a plus
  • Good command of English, Cantonese and preferably Mandarin
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crm & data analytics manager – hotel loyalty program

$900000 - $1200000 Y Sun Hung Kai Properties Ltd

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Job Description

Requirements:

  • Bachelor's degree in Data Science, Business, Marketing or related disciplines
  • Minimum 10 years' experience in CRM, data analytics, or a similar role, preferably within the hospitality or retail industry
  • Proficiency in CRM tools, Tableau and other data analytics platforms
  • Strong analytical skills with the ability to translate complex data into actionable insights
  • Excellent communication and interpersonal skills, with the ability to collaborate across teams and business units
  • Proven track record of driving customer engagement and loyalty through data-driven strategies
  • Ability to multi-task and work under pressure

Responsibilities:

  • Develop and implement CRM strategies to maximize customer lifetime value and loyalty program
  • Analyze customer data to generate actionable insights, identify trends and opportunities for management, and generate member list for personalized marketing campaigns
  • Monitor and report on key performance metrics (e.g. active member base, member spending and its share of hotel revenue, point redemption rate, etc.) to management
  • Oversee and monitor integration, optimization and maintenance of CRM system and other related platforms to ensure efficient and seamless data management
  • Collaborate with internal stakeholders and provide support when needed
  • Manage budget and expenses for the team

(Candidates with less experience will be considered as Assistant CRM & Data Analytics Manager – Hotel Loyalty Program.)

Good remuneration and attractive fringe benefits will be offered to the successful applicant. Interested parties please apply with full resume, present and expected salary, available date by clicking "Apply Now".

For further information, please visit our company website:

We are an equal opportunity employer and welcome applications from all qualified candidates. All personal data collected will be used for recruitment purpose only.  Applicants not hearing from us within 3 months may consider their applications unsuccessful.  All personal data collected will be destroyed within 24 months.

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CRM & Data Analytics Manager - Hotel Loyalty Program

$100000 - $500000 Y Sun Hung Kai Properties Limited

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Job Description

Requirements

  • Bachelor's degree in Data Science, Business, Marketing or related disciplines
  • Minimum 10 years' experience in CRM, data analytics, or a similar role, preferably within the hospitality or retail industry
  • Proficiency in CRM tools, Tableau and other data analytics platforms
  • Strong analytical skills with the ability to translate complex data into actionable insights
  • Excellent communication and interpersonal skills, with the ability to collaborate across teams and business units
  • Proven track record of driving customer engagement and loyalty through data-driven strategies
  • Ability to multi-task and work under pressure

Responsibilities

  • Develop and implement CRM strategies to maximize customer lifetime value and loyalty program
  • Analyze customer data to generate actionable insights, identify trends and opportunities for management, and generate member list for personalized marketing campaigns
  • Monitor and report on key performance metrics (e.g. active member base, member spending and its share of hotel revenue, point redemption rate, etc.) to management
  • Oversee and monitor integration, optimization and maintenance of CRM system and other related platforms to ensure efficient and seamless data management
  • Collaborate with internal stakeholders and provide support when needed
  • Manage budget and expenses for the team

(Candidates with less experience will be considered as Assistant CRM & Data Analytics Manager – Hotel Loyalty Program.)

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