What Jobs are available for Digital Strategy in Hong Kong?

Ref#: W

Department: Creative Services

City: Tsim Sha Tsui

State/Province: Kowloon

Location: Hong Kong SAR

Company Description

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.

At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

Position Overview

This position is critical for demonstrating leadership on strategic content initiatives led by APAC within the global structure, reporting to Digital Operations, Content Planning & Localization Lead. This position will be based in HK, GW office in Tsim Sha Tsui.

Senior Manager, Digital Content Strategy will own APAC content calendar and lead APAC digital strategic initiatives such as Mobile/App content strategy and SEO/AEO-friendly content projects that align with global priorities while being tailored to APAC market-specific insights and performance.

This role requires a strong balance of strategic thinking and operational execution – overarching APAC Digital shared service functions to establish framework of new projects/initiatives and design the new way of working collaborating with internal cross-functional teams.

Essential Duties & Responsibilities

Responsibilities:

• Serve as the primary point of contact for calendar management, facilitating transparent, consistent updates and managing expectations across diverse regional and corporate teams
• Apply advanced project management methodologies to oversee calendar development, execution, and adjustments, anticipating risks and resolving conflicts proactively
• Utilize strong communication and negotiation skills to harmonize differing priorities and market-specific needs into a unified, actionable content calendar strategy
• Strengthen brand story telling through SEO (Search Engine Optimization)-friendly content that enriches content diversity and boosts SEO through authentic engagement
• Align APAC SEO content strategies and initiatives with the global SEO roadmap, ensuring consistency while addressing regional market nuance
• Consolidate different market needs around SEO-friendly content and establish comprehensive APAC strategy that embraces market specifics
• initiatives aligning with global roadmap
• Collaborate cross-functionally with Performance marketing, Content, Digital Ops and regional marketing teams to ensure SEO content strategy supports overall business goals and integrates seamlessly within the multi-channel digital ecosystem
• Lead the development and execution of APAC-wide mobile-first digital content and site journey strategy – e.g. Mobile-responsive navigation, personalized mobile experiences, AI-powered tools to elevate the mobile journey, tailored content for mobile screen and thumb uses
• Collaborate with APAC and global UI/UX team to have Web and App alignment and execution
• Utilize global mobile content and technology resources to enhance APAC mobile-first strategies and accelerate innovation.
• Ensure alignment of APAC mobile content initiatives with the global digital roadmap, fostering synergy and consistency across platform
• Influence cross-functional stakeholders (e.g. Global product, studio and creative agency team, regional digital commerce team and internal APAC digital shared service team) to drive APAC alignment and execution
• Champion new mobile technologies, tools, and platforms to keep the brand at the forefront of digital innovation
• Maintain the momentum of identifying new APAC strategic initiative against fast-changing digital landscape and establish a framework for APAC strategic initiatives

Experience, Skills, and Knowledge

Requirements:

• 10-12 years' experience in digital strategy, digital content ideally within a corporate or regional matrixed organization
• Experience in strategic planning within Ecommerce
• Demonstrated experience owning and managing complex, integrated content calendars across multiple regions and cross-functions, ensuring alignment and timely delivery
• Proven experience leading SEO/AEO project focusing on content optimization
• Proven success in leading regional or global digital/mobile projects, ideally in fashion brands
• Demonstrated ability to foster a test-and-learn culture and drive iterative improvements across digital content
• Proven capability in orchestrating cross-functional collaboration with strong project management discipline to balance competing priorities and adapt plans dynamically
• Excellent project management skills
• Profound knowledge of APAC market: e-commerce trends, consumer behaviors and each country's regional nuances and localization needs
• Resilient and adaptable in stakeholder management, effectively navigating challenges and maintaining constructive relationships under pressure or during conflicting demands
• Highly collaborative with excellent communication and stakeholder management skills
• Strong analytical skills with the ability to analyze data, spot trends, and make data-driven decisions
• Excellent interpersonal and communication skills required. Strong written and verbal English communication skill is a must, additional Mandarin /Cantonese / Japanese and/or Korean (both written and verbal) language proficiency is a strong plus
• Passionate about brand storytelling and delivering premium digital experiences at scale
• Strong leadership to influence internal cross-functional team and global stakeholders
• Should be able to travel within/outside of APAC
• Advance proficiency in MS Excel, PowerPoint, Word. Additional tool/system knowledge is a strong plus e.g. SFCC, Figma, Airtable, Jira, Adobe Analytics,

About FWD Group

FWD Group (1828.HK) is a pan-Asian life and health insurance business that serves approximately 34 million customers across 10 markets, including BRI Life in Indonesia. FWD's customer-led and tech-enabled approach aims to deliver innovative propositions, easy-to-understand products and a simpler insurance experience. Established in 2013, the company operates in some of the fastest-growing insurance markets in the world with a vision of changing the way people feel about insurance. FWD Group is listed on the main board of the Hong Kong Stock Exchange under the stock code 1828.

For more information, please visit

PURPOSE

Lead key pillars of Group Digital Strategy & Solutions and work with country stakeholders

KEY ACCOUNTAIBILITIES

• Deliver and design digital framework to add incremental leads to FWD's key digital channels and including Omne, Cube and OneWeb with all BUs
• Work with all cross functional teams within Group Digital team. Specifically with digital platforms team on identifying incremental lead sources for the platform (Cube/OMNE) as recipients of additional leads. Furthermore, manage data analytics and linkage with data monetisation campaigns by Data team/
• Drive and find additional opportunities with BU counterparts on how to add incremental impact on key leads generation activities
• Track all additional leads generation figures and conversion rates with all BUs and internal functions including and not limited to: Group Distribution teams, Marketing, Partnership teams
• Develop and deliver leads dashboard and KPIs to track performance of leads generation activities with BUs
• Map out on quarterly basis key performance of leads per channel to get wholistic view of each BU's leads status
• Orchestrate Distribution SteerCo for both Agency and Banca engagements
• Identify key initiatives to increase leads with BU stakeholders and other key function owners such as distribution/partnership/Banca
• Design a digital solution to connect the dots of leads flow at each of BUs for End-to-End connectivity and tracking
• Delivery of leads solution that will lead to incremental leads, nurturing and conversion
• Design and deliver leads flow in digital marketing scope with BUs for leads nurturing

QUALIFICATIONS / EXPERIENCE

• Graduated from a recognised university, with major in business management, with excellent communication skills
• Hands-on experience in Insurance and domain expert in digital marketing and leads
• Understand dynamics of insurance operations and key CRM digital tools
• Understanding of sales metrics and digital sales management tools

KNOWLEDGE & SKILLS

• Experience in navigating in matrix organizations
• Good understanding or passion for digital transactions and metrics (eCommerce, Digital marketing KPIs)
• Good communication skills, good English listening, speaking, reading, and writing skills. Knowledge of an Asian language is desirable
• Working experience in insurance industry is preferred, with solid Life Insurance Domain knowledge.
• Solid project management skills and attention to detail

Responsibilities

• Lead business analysis for the wealth management digital transformation program, from requirements identification to solution design
• Collaborate with UX designers to gather user insights and ensure customer-centric solutions
• Communicate and coordinate with diverse stakeholders across business, technology, and management
• Build and lead a Business Analyst team, providing training and coaching, and promote Agile/Scrum practices
• Establish and continuously improve BA standards and best practices to enhance project delivery effectiveness

Requirements

• Minimum 8 years of Business Analysis experience, including at least 3 years in wealth management or private banking
• Proven track record in digital transformation and large-scale cross-functional projects (e.g., CRM, client journey design, investment/insurance process optimization)
• Strong knowledge and hands-on experience with Agile/Scrum methodologies; relevant certifications (CSPO, CSM, SAFe, ICAgile) preferred.
• Excellent communication and stakeholder management
• Good communication and writing skills in Chinese and English, fluent in English and Putonghua

If you are applying for in-scope position(s) under the Mandatory Reference Checking Scheme (i.e., A role carrying out regulated activities licensed by the IA, SFC & MPFA), you are required to undergo the Mandatory Reference Checking. Our responsible recruiter will inform you the details of the MRC process and the requirements in due course. For details, please click here.

Job Description

1. Establish a methodology, relevant processes and standards for the digital Wealth Management business in Personal Banking, and facilitate end-to-end implementation of customer journeys from planning to execution
2. Plan for clear digital roadmaps, target scenarios and annual key strategies for development of Personal Banking's digital Wealth Management business
3. Conduct various workshops for value stream mapping, Design Thinking, agile inception and retrospectives session across different project teams
4. Lead multiple business agile teams, and provide on-the-job guidance and trainings to Business Project Managers (BPM) or Product Owner:  providing product vision, user story writing, product backlog prioritization and grooming sessions
5. Build a business analytics and customer and employee experience management framework for the digital business, and drive continuous business optimization based on data and experience
6. Track financial technology trends and industry practices, and continuously improve the competitiveness of digital business and explore new opportunities in the market

Requirements

1. University degree in Business, Finance, Computer Science, Engineering or related disciplines
2. Minimum 10 years of experience in banks, large technology companies and consultant companies
3. Solid experience in digital business strategy plan/roadmap, maturity measurement and diagnosis
4. Strong understanding of advance digital working methodologies including agile, lean, value stream mapping and design thinking
5. Agile Product Owner/Scrum Master, Six Sigma professional qualification is a plus
6. Be able to manage and build up rapport with professional and different level of business and technology stakeholders
7. Proficiency in both English and Chinese with good communication and presentation skills
8. Candidate with less experience will be considered as Digital Strategy and Transformation Manager

If you are applying for in-scope position(s) under the Mandatory Reference Checking Scheme (i.e., A role carrying out regulated activities licensed by the IA, SFC & MPFA), you are required to undergo the Mandatory Reference Checking. Our responsible recruiter will inform you the details of the MRC process and the requirements in due course. For details, please click here.

Responsibilities

• Lead and oversee the end-to-end design strategy, planning, and execution for digital transformation initiatives
• Collaborate closely with product managers, developers, and QA teams to deliver solutions under Agile/Scrum methodologies
• Develop and maintain wireframes, interactive prototypes, and design systems to ensure design consistency and scalability across digital channels
• Promote user-centered design practices, including user research, journey mapping, usability validation, and design testing, to enhance overall usability and customer satisfaction
• Provide leadership, coaching, and mentorship to junior designers, fostering a strong design culture and embedding best practices across the team
• Partner with business and technology stakeholders to translate business needs into effective design strategies and user experience solutions

Requirements

• 10+ years of experience in digital design and user experience, preferably within the banking, insurance, or digital consulting sectors
• Proven track record in leading large-scale design initiatives within major financial institutions or consulting firms, managing cross-functional teams
• Experience in client-facing engagements, with the ability to understand business needs and translate them into strategic design recommendations
• Strong exposure to regional or cross-border collaboration, particularly within the Asian markets
• Previously held senior design leadership roles such as Design Director, Design Manager, or VP-level position, demonstrating both strategic vision and team management capability
• Proficient in UX/UI design tools, including Figma, Sketch, Adobe XD, and Miro
• Experienced in design system development, interactive prototyping, and compliance with accessibility standards
• Strong understanding of Agile/Scrum methodologies, with proven ability to collaborate closely with product owners, business analysts, developers, and QA teams throughout the delivery process
• Client advisory capability – able to engage with stakeholders from a business perspective, understand industry trends, and provide strategic design and business recommendations
• Excellent communication and presentation skills, capable of translating complex business requirements into effective design solutions
• Well-versed in user research methodologies, including usability testing, surveys, interviews, and data analysis to inform design decisions
• Good communication and writing skills in Chinese and English, fluent in English and Putonghua

If you are applying for in-scope position(s) under the Mandatory Reference Checking Scheme (i.e., A role carrying out regulated activities licensed by the IA, SFC & MPFA), you are required to undergo the Mandatory Reference Checking. Our responsible recruiter will inform you the details of the MRC process and the requirements in due course. For details, please click here.

Job Description

1. Develop and execute the AI application strategies aligned with the business transformation goals
2. Identify high-impact use cases for AI in customer engagement, risk management and operation efficiency
3. Manage and oversee the Personal Banking IT demand management to ensure technology investments align with business priority
4. Work closely with business users, operations, IT and vendors to ensure effective project implementation and adherence to bank standards and budget costs against approved plan
5. Act as the central point of contact for all cross-functional AI initiatives, ensuring alignment and synergy between projects
6. Summarize AI use cases and IT demand management insights, and report to the department head and senior leadership team on a regular basis
7. Stay ahead of emerging AI trends and regulatory developments to guide strategic decision

Requirements

1. University degree in Business, Finance, Computer Science, Engineering or related disciplines
2. Minimum 10 years of experience in banks, large technology companies and consultant companies
3. Solid experience in project management, and familiar with machine learning, NLP and generative AI applications
4. Strong understanding of advance digital working methodologies including agile, lean, value stream mapping and design thinking
5. Proficiency in IT demand management tools and methodologies: Skilled in using demand management systems and project management frameworks
6. Excellent cross-departmental coordination and communication skills: Able to balance the needs of business, IT, and technical teams, and drive collaboration in a complex organizational structure.
7. Agile Product Owner/Scrum Master, Six Sigma and Project Management professional qualification is a plus
8. Strong analytical and problem-solving abilities: Capable of quickly identifying key issues in projects/demands and proposing feasible solutions.
9. Be able to manage and build up rapport with professional and different level of business and technology stakeholders
10. Proficiency in both English and Chinese with good communication and presentation skills

If you are applying for in-scope position(s) under the Mandatory Reference Checking Scheme (i.e., A role carrying out regulated activities licensed by the IA, SFC & MPFA), you are required to undergo the Mandatory Reference Checking. Our responsible recruiter will inform you the details of the MRC process and the requirements in due course. For details, please click here.

• Develop and execute the AI application strategies aligned with the business transformation goals

• Identify high-impact use cases for AI in customer engagement, risk management and operation efficiency

• Manage and oversee the Personal Banking IT demand management to ensure technology investments align with business priority

• Work closely with business users, operations, IT and vendors to ensure effective project implementation and adherence to bank standards and budget costs against approved plan

• Act as the central point of contact for all cross-functional AI initiatives, ensuring alignment and synergy between projects

• Summarize AI use cases and IT demand management insights, and report to the department head and senior leadership team on a regular basis

• Stay ahead of emerging AI trends and regulatory developments to guide strategic decision

• University degree in Business, Finance, Computer Science, Engineering or related disciplines

• Minimum 10 years of experience in banks, large technology companies and consultant companies

• Solid experience in project management, and familiar with machine learning, NLP and generative AI applications

• Strong understanding of advance digital working methodologies including agile, lean, value stream mapping and design thinking

• Proficiency in IT demand management tools and methodologies: Skilled in using demand management systems and project management frameworks

• Excellent cross-departmental coordination and communication skills: Able to balance the needs of business, IT, and technical teams, and drive collaboration in a complex organizational structure.

• Agile Product Owner/Scrum Master, Six Sigma and Project Management professional qualification is a plus

• Strong analytical and problem-solving abilities: Capable of quickly identifying key issues in projects/demands and proposing feasible solutions.

• Be able to manage and build up rapport with professional and different level of business and technology stakeholders

• Proficiency in both English and Chinese with good communication and presentation skills

• Lead business analysis for the wealth management digital transformation program, from requirements identification to solution design
• Collaborate with UX designers to gather user insights and ensure customer-centric solutions
• Communicate and coordinate with diverse stakeholders across business, technology, and management
• Build and lead a Business Analyst team, providing training and coaching, and promote Agile/Scrum practices
• Establish and continuously improve BA standards and best practices to enhance project delivery effectiveness

• Minimum 8 years of Business Analysis experience, including at least 3 years in wealth management or private banking
• Proven track record in digital transformation and large-scale cross-functional projects (e.g., CRM, client journey design, investment/insurance process optimization)
• Strong knowledge and hands-on experience with Agile/Scrum methodologies; relevant certifications (CSPO, CSM, SAFe, ICAgile) preferred.
• Excellent communication and stakeholder management
• Good communication and writing skills in Chinese and English, fluent in English and Putonghua

• Establish a methodology, relevant processes and standards for the digital Wealth Management business in Personal Banking, and facilitate end-to-end implementation of customer journeys from planning to execution

• Plan for clear digital roadmaps, target scenarios and annual key strategies for development of Personal Banking's digital Wealth Management business

• Conduct various workshops for value stream mapping, Design Thinking, agile inception and retrospectives session across different project teams

• Lead multiple business agile teams, and provide on-the-job guidance and trainings to Business Project Managers (BPM) or Product Owner: providing product vision, user story writing, product backlog prioritization and grooming sessions

• Build a business analytics and customer and employee experience management framework for the digital business, and drive continuous business optimization based on data and experience

• Track financial technology trends and industry practices, and continuously improve the competitiveness of digital business and explore new opportunities in the market

• University degree in Business, Finance, Computer Science, Engineering or related disciplines

• Minimum 10 years of experience in banks, large technology companies and consultant companies

• Solid experience in digital business strategy plan/roadmap, maturity measurement and diagnosis

• Strong understanding of advance digital working methodologies including agile, lean, value stream mapping and design thinking

• Agile Product Owner/Scrum Master, Six Sigma professional qualification is a plus

• Be able to manage and build up rapport with professional and different level of business and technology stakeholders

• Proficiency in both English and Chinese with good communication and presentation skills