What Jobs are available for Director Of Development in Hong Kong?

Showing 98 Director Of Development jobs in Hong Kong

Business Development Director/Business Development Manager

$120000 - $1950000 Y New Media Group HK

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Job Description

The Business Development Director is critical in understanding clients' needs for preparing content packages and driving revenues. Candidates will be focused on identifying rising business opportunities, and in collaboration with the Managing Director, building long-term relationships with prospective and existing clients.

Job Nature:

  • Responsible for achieving revenue targets for the accounts. The advertising format will normally involve online advertising placement, content/program sponsorship, content creation and SEO, advertising campaign solutions
  • Identify business opportunities, which are aligned with our branded content, and/or initiate the program / drive the sales revenue to build both the long-term relationships with our potential clients and strengthen our branded identity in the market
  • Approach the right prospects and arrange the meetings through personal connection, cold calls to direct clients and agencies
  • Responsible for closing the deal from proposal and presentation decks preparation to contract negotiation
  • Ensure our competitiveness in the market through the competitive review

Qualifications

  • Bachelor's Degree in Business, Communications, Marketing, Digital or related field
  • Minimum 8 years' work experience either in agency or client servicing field; sales experience in online media will be a definite advantage
  • Strong communication and interpersonal skills
  • Proven knowledge and execution of successful development strategies
  • Focused and goal-oriented
  • Candidate with less experience will be considered as Business Development Manager
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Business Development Director/ Business Development Manager

$104000 - $130878 Y New Media Group Publishing Limited

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Job Description

The position will fit for those who have good connections and experience in the banking / finance / insurance / property industries, or experience in digital media and campaigns with client / agency side.  This position will offer more possibilities as we have ownership from creative, production to channel platforms.

Responsibilities

  • Drive business growth among our business & finance sector.  Able to secure advertising opportunities with clients in banking / finance / insurance / property industries.  The advertising format will normally involve online advertising placement, social media placement, program sponsorship, content creation and SEO, advertising campaign solutions.
  • Prospect and secure sales and advertising opportunities for the assigned client categories.
  • Develop sales strategy, and advertising package for our channels and our content programs.
  • Prepare proposal, sales kit for selling to clients and agencies
  • Prepare sales forecast and potential sales lead management into the system
  • Working with account servicing team to follow through from selling to post-campaign

Requirements

  • 6-8+ years experience in media advertising / client side / client serving / digital projects / digital content platform will be an advantage.  Candidates with less experience and people management skills will be considered for Assistant Sales Manager role.
  • Strong connection and experience in banking and finance clients or brands will have an added advantage.
  • Good presentation and communication skills in both English and Chinese.
  • Strong interpersonal skills that are able to work well with clients, agencies and internal teams.
  • Self-motivated showing strong sense of ownership and able to work under pressure;
  • Good follow through, and strong sense of responsibility
  • Resourceful

We offer competitive salary and benefits package( 5 days work, 14 days AL up, birthday leave, medical & dental insurance) with great opportunity for career development to the successful candidate.

Please send your detailed resume and expected salary to us by clicking "Apply Now" (please put position applied on subject line).

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Director, Business Development

$900000 - $1200000 Y JLL

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Job Description

JLL supports the Whole You, personally and professionally.

Our people at JLL are shaping the future of real estate for a better world by combining world class services, advisory and technology to our clients. We are committed to hiring the best, most talented people in our industry; and we support them through professional growth, flexibility, and personalized benefits to manage life in and outside of work. Whether you've got deep experience in commercial real estate, skilled trades, and technology, or you're looking to apply your relevant experience to a new industry, we empower you to shape a brighter way forward so you can thrive professionally and personally.

Looking for replacement of BD Director to drive sales of Project Management & D&B business for PDS HK.

If this job description resonates with you, we encourage you to apply even if you don't meet all of the requirements below. We're interested in getting to know you and what you bring to the table

Personalized benefits that support personal well-being and growth:

JLL recognizes the impact that the workplace can have on your wellness, so we offer a supportive culture and comprehensive benefits package that prioritizes mental, physical and emotional health.

About JLL –

We're JLL—a leading professional services and investment management firm specializing in real estate. We have operations in over 80 countries and a workforce of over 102,000 individuals around the world who help real estate owners, occupiers and investors achieve their business ambitions. As a global Fortune 500 company, we also have an inherent responsibility to drive sustainability and corporate social responsibility. That's why we're committed to our purpose to shape the future of real estate for a better world. We're using the most advanced technology to create rewarding opportunities, amazing spaces and sustainable real estate solutions for our clients, our people, and our communities.

Our core values of teamwork, ethics and excellence are also fundamental to everything we do and we're honored to be recognized with awards for our success by organizations both globally and locally.

Creating a diverse and inclusive culture where we all feel welcomed, valued and empowered to achieve our full potential is important to who we are today and where we're headed in the future. And we know that unique backgrounds, experiences and perspectives help us think bigger, spark innovation and succeed together.

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Director, Business Development

$120000 - $240000 Y Aon

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Job Description

Associate Director / Director, Business Development - Health Solutions
Aon is in the business of better decisions
At Aon, we shape decisions for the better to protect and enrich the lives of people around the world.

As an organization, we are united through trust as one inclusive, diverse team, and we are passionate about helping our colleagues and clients succeed.

What The Day Will Look Like

  • The development and execution of a defined sales strategy
  • Developing a robust sales and prospecting pipeline focusing the local and large market
  • Ownership and full responsibility for converting those identified prospects into clients and managing an appropriate handover to the Account Management Teams
  • Developing cross-sell opportunities by demonstrating risk and people expertise and an ability to help solve clients' needs
  • Leading and managing responses to tenders and developing quality presentations as needed, working with the relevant expertise
  • Driving cross-selling and up-selling activities, including where appropriate the introduction of Aon United colleagues/services
  • Following the Aon sales process protocols, including clearly defined sales strategy and activity, accurate pipeline reporting updates through Aon Connect
  • Performing other duties and tasks as reasonably assigned by the Manager
  • Contributing, as required, to Health Solutions initiatives & leadership forums

Skills And Experience That Will Lead To Success

  • University graduate with minimum 10 years' working experience in Employee Benefits in broker firm(s) or insurance company(ies) preferred
  • Holder of FLMI or passed in IIQE Paper I, II, III & IV are preferred
  • Mature and be a self-starter
  • Good organization skills and effective interpersonal skills
  • Good analytics and negotiations skills
  • Good command of written and spoken English and Chinese; knowledge of Mandarin will be an advantage
  • Good command of computer skills including MS Office (Word, Excel, Powerpoint)

How We Support Our Colleagues
In addition to our comprehensive benefits package, we encourage a diverse workforce. Plus, our agile, inclusive environment allows you to manage your wellbeing and work/life balance, ensuring you can be your best self at Aon. Furthermore, all colleagues enjoy two "Global Wellbeing Days" each year, encouraging you to take time to focus on yourself. We offer a variety of working style solutions, but we also recognise that flexibility goes beyond just the place of work. and we are all for it. We call this Smart Working

Our continuous learning culture inspires and equips you to learn, share and grow, helping you achieve your fullest potential. As a result, at Aon, you are more connected, more relevant, and more valued.

Aon values an innovative, diverse workplace where all colleagues feel empowered to be their authentic selves. Aon is proud to be an equal opportunity workplace.

Aon provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, age, disability, veteran, marital, domestic partner status, or other legally protected status.

We welcome applications from all and provide individuals with disabilities with reasonable adjustments to participate in the job application, interview process and to perform essential job functions once onboard. If you would like to learn more about the reasonable accommodations we provide, email

#EMPLOYEEBENEFITS #HEALTH #EB #AON #AONUNITED

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Senior Director, Product Development

Tsuen Wan, New Territories $120000 - $240000 Y Jaz Toys HK Limited

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Job Description

MUST have toys experience, soft and hard toys

Main Duties and Responsibilities:

  1. Recommend, develop and implement plans and objectives for his/her Product Development ("PD") teams
  2. Manage all activities regarding new project development
  3. Ensure meeting of project schedule by monitoring the development of new toys products, reviewing quotations, developing product manufacturing methods processes and materials used are within the parameters of original design concept & cost effectiveness
  4. Monitor the quality requirements by developing products according to the Company's quality control standards
  5. Ensure sufficient production capacity for potential orders by preparing appropriate tooling.
  6. Support sourcing activities and product cost analysis
  7. Keep teams and US updated of PD/engineering developing progress
  8. Assign projects to Senior Project Manager / Project Manager / Assistant Project Manager and monitor their progress and communication between manufacturing vendors, internal teams and US colleagues
  9. Contribute to the evaluation of technical capability of potential and existing vendors and recommend appropriate vendors based on overall capability, price and vendor assignment load
  10. Ensure effective production rates and quality of products by providing ongoing engineering support to vendors, following up on product start-up.
  11. Assist teammates in shorter new product development life cycle as well as product quality improvement
  12. Keep Senior Management updated of all PD matters including new requirement of safety regulation, production troublesome and so on
  13. Protect company asset / information including sourcing channels, design, cost information, production capacity, production lead-time and vendor information through explicit or implicit methods - e.g. sign confidentiality agreement, implement procedure
  14. Monitor and evaluate vendor's performance to ensure its performance is up to company's expectations
  15. Provide direction to and develop the team members via on-the-job training, effective work process and counselling
  16. Counsel with other team leaders on new policy and ensure its implementation
  17. Develop, implement and maintain strategic plan on vendor management
  18. Perform other duties as assigned by the Top Management

Requirements:

  • Bachelor's Degree in Engineering is essential, Master's Degree in relevant subject will be an advantage
  • At least 20 years' experience in toys experience is a MUST, plus additional 5 years managerial experience in Director level
  • Sound knowledge in tool design and product development
  • Familiar with U.S., Europe and other major int'l market's quality and safety requirement on building toys
  • Innovator, achiever, developer and problem solver
  • Self-motivated with strong managerial skill, interpersonal & communication skill
  • Result-and-profit oriented with ability to balance other business considerations
  • Excellent command of spoken and written English, and Chinese (Cantonese and Mandarin)
  • Proficient in MS Office (Word, Excel, PowerPoint)
  • Knowledge in CAD software
  • Willing to station in Dongguan, PRC
  • Willing to travel overseas production locations in Southeast Asia (such as Vietnam)

Availability:  immediate is preferred

Work Location: Dongguan, PRC (HK Office in Chai Wan)

Interested parties please click "APPLY NOW" and send your detailed resume stating your current/last and expected salary.

Our company website:  

All information received will be treated in strict confidence and used for recruitment purposes only.

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Director, Business Development, MICE

Hong Kong Tourism Board

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Job Description

WHO ARE WE?

At the Hong Kong Tourism Board, we are passionate about showcasing our city as a must-visit destination. Renowned for its iconic skyline, culinary wonders, and rich cultural tapestry where East meets West, Hong Kong is a bustling metropolis that offers extraordinary experiences to a diverse array of travelers. As we seize new opportunities to enhance our city's global appeal, we remain committed to promoting Hong Kong's unique charm and vibrancy, reinforcing its reputation as a world-class destination. We invite passionate talents to join our dynamic and fun team in achieving this vision.

HOW YOU WILL CONTRIBUTE AND LEARN?

  • Formulate and implement long-term strategic plan for sustainable growth of overnight MICE visitor (high-net-worth segment) arrivals to Hong Kong by developing and growing the conventions segment, and reinforce Hong Kong as the premier MICE destination.
  • Drive execution excellence and efficiency of established business development programmes to attract major or high-profile international association and B2B conventions to Hong Kong.
  • Cultivate and nurture strong partnerships with industry stakeholders, including professional bodies, academic institutions, trade and industry associations, travel trade partners etc. through proactive outreaching and strategic partnership programmes
  • Drive Head Office and Worldwide Offices in target business sectors and markets to identify leads for large scale and strategic events, and formula strategy and bid proposal to win the events
  • Monitor market development and competitors' activities, identify new business opportunities, and conduct competitive analysis to formulate strategies and drive the conventions business.
  • Offer one-stop end-to-end facilitation to event organisers to deliver high quality and world-class MICE events from planning, execution, marketing, hospitality, and post-event evaluation. Support event organisers to encourage attendees to extend stay before or after the conferences to experience the destination offerings.
  • Participate in international industry events, overseas MICE trade shows, and study mission to market Hong Kong as the premier MICE destination.

WHO ARE WE LOOKING FOR?

  • Bachelor's degree from a recognized institution, preferably in Business Administration, Marketing, Tourism, Hotel or Hospitality.
  • A minimum of 15 years' work experience in the business development and MICE industry, of which at least 7 years in a senior management position to drive business development.
  • Strong entrepreneurship and strategic thinking, and acute business acumen with proven ability to formulate short and long-term business and marketing plans.
  • Highly self-motivated with proven sales track record on securing MICE events to Hong Kong, with established industry connections.
  • Excellent project management skill with ability to work under pressure and prioritize multiple projects in a fast-paced environment.
  • Exceptional communication and presentation ability and excellent linguistic skills (both spoken and written) in English, Chinese and preferably Putonghua.
  • Solid experience and track record in leading an effective team to achieve meaningful performance in a fast-paced, highly pressurised and political environment.
  • Passionate about tourism and MICE business development of Hong Kong. Willing to travel.

Application Method

If you are passionate about our mission and believe you are the one we are looking for, please send us your resume with present and expected salary by clicking "Apply". We are looking forward to hearing from you.

Only shortlisted applicants will be contacted. Personal data provided by job applicants will be kept in strict confidence and used only for recruitment and employment-related purpose in accordance with our personal data policies. By submitting your job application, you acknowledge that you have read, understood and accepted the HKTB's Personal Information Collection Statement Pertaining to Job Application at

We are an equal opportunities employer.

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Director, Talent Development, Global

$1200000 - $2400000 Y Rosewood Hotel Group

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General Information

Country/Region

Hong Kong SAR

Province/City

Hong Kong SAR

Hiring Entity

Rosewood Hotel Group, Hong Kong

Department

Talent and Culture

Job Type

Full-time Permanent

Job Description

OUR PURPOSE AND CULTURE

We are driven to create a future where people and place enrich one another. We are wholly committed to rooting ourselves more deeply in every place we are in while setting new benchmarks for positive impact.

As a pioneering collective with a common purpose, we curate extraordinary moments and honor the soul of every place along our journey. At Rosewood Hotel Group, we answer The Calling. Together, we Make the Place.

THE TEAM

The Talent & Culture team attracts, develops, and rewards the most important asset of the company: our Associates. Headquartered in Hong Kong, we collaborate closely with brands around the world to bring to life the philosophy of relationship hospitality and pursue world-leading practices in people operations.

This role reports directly to the SVP, Talent & Culture, Global and works in close partnership with the Senior Director, Talent Management, Global, Regional Directors of Talent & Culture, and property-based Talent Development leaders.

YOUR ROLE

As Director, Talent Development, Global, you will shape and lead the strategy and execution of learning and development initiatives for both corporate and property associates. You will play a pivotal role in enriching our people and culture by designing impactful learning frameworks and programs that support career growth, leadership development, and organizational effectiveness. Your work will directly contribute to Rosewood Hotel Group's promise to enrich and be enriched, ensuring our associates are empowered to thrive.

HOW YOU'LL MAKE THE PLACE

  • Define and execute the global talent development strategy, aligning learning initiatives with business priorities to drive organizational success.
  • Lead the Rosewood Academy, our global suite of leadership development programs, nurturing talent from entry-level to executive leadership.
  • Lead the Rosewood Academy, our global suite of leadership development programs, nurturing talent from entry-level to executive leadership.
  • Design and deliver tailored learning solutions by leveraging internal expertise and strategic external partnerships to meet evolving business needs.
  • Oversee the Learning Management System (LMS) to ensure associates have access to high-quality, relevant training resources that support their growth.
  • Collaborate with corporate and property leadership to identify capability gaps and implement targeted development strategies that support business growth.
  • Foster a culture of continuous learning and curiosity, encouraging innovation, adaptability, and sustained development across the organization.
  • Drive the integration of the Rosewood Competency Model across hiring, development, and performance management to ensure a cohesive talent strategy.
  • Inspire and lead the corporate Talent Development team, while providing strategic guidance to property-based training leaders globally.
  • Lead the global Master Trainer Certification program to build a network of skilled trainers aligned with Group standards.

COULD THIS BE YOU?

  • You bring 8+ years of experience in talent development, organizational development, or learning & development, with a proven ability to design and implement enterprise-wide strategies that drive business outcomes.
  • You've successfully led global or multi-regional programs, ideally within hospitality, luxury, retail, or service-oriented industries.
  • You're a collaborative leader who builds and inspires high-performing teams. You lead with integrity, empowering others to grow and succeed.
  • You use data and analytics to measure impact, identify trends, and inform decisions.
  • You demonstrate strategic thinking and business acumen in everything you do.
  • You're a clear and persuasive communicator, fluent in English, who adjusts your style to suit different audiences. Your influencing skills help you gain alignment and commitment across stakeholders.
  • You're passionate about continuous learning and development, both for yourself and others. You foster a culture of guest centricity and excellence in everything you do.

OUR COMMITMENT TO YOU

At Rosewood Hotel Group, your voice is heard – and valued. We're a community that encourages associates to be themselves, not fit into a fixed culture, and this philosophy shines through in our commitments to reflect and honor the history, culture and geography of our destinations. We're not only committed to building and nurturing genuine, long-lasting relationships but to transforming them – and our Diversity, Equity and Inclusion (DEI) strategy helps put these principles into practice.

About Us

Rosewood Hotel Group aspires to be a global powerhouse in luxury, travel and lifestyle. The group is comprised of four inspiring brands – Rosewood Hotels & Resorts, New World Hotels & Resorts, Asaya and Carlyle & Co. Its combined hotel portfolio consists of 54 hotels in 23 countries with nearly 32 new properties currently under development. The group's expansion is distinguished by its approach to creating strong, modern, and differentiated brands, its focus on design and innovation, and a commitment to a bespoke and personal approach to hospitality.

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Associate Director, Client Development

$150000 - $250000 Y HSITP Hong Kong-Shenzhen Innovation and Technology Park

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Job Description

The HSITP is being rapidly developed, with the first three buildings in the Hong Kong area of the Loop completed and officially commence operations shortly. Additionally, the construction of five more buildings is well underway, with completion expected to begin in 2027. To fully leverage this world-class innovation hub, we are building a dedicated and ambitious client development team to attract and cultivate global clients for the Park.

Responsibilities:

  • A leadership role that requires a combination of strategic thinking, team management, and hands-on client engagement competence
  • Lead, mentor and manage a team of high-performance client development professionals to build and maintain a strong international tenant base for the Park
  • Develop and execute territory and promotion strategies to acquire new tenants from local, mainland and overseas, through both direct engagement and channels
  • Build and nurture relationships with decision-makers of prospect tenants, delivering value-based proposals tailored to their needs, and close deals
  • Oversee the sales pipeline of the team and ensure timely follow-ups and conversions
  • Coordinate and optimize the utilization of team resources to maximize efficiency and effectiveness
  • Collaborate with cross-functional teams (leasing, marketing, operations) to develop solution options and compelling proposals to prospect tenants
  • Analyze market trends and competitor behaviors to identify growth opportunities
  • Set and achieve ambitious sales targets for the team
  • Prepare and present regular reports on team performance, sales pipeline, and territory and sales strategies

Requirements:

  • University degree in surveying, building services engineering, facilities management, architecture, or relevant discipline, MBA is preferred
  • Minimum of 12 years of experience in sales, business development, or client development, with at least 5 years in a leadership role
  • Strong leadership and team management skills
  • Proven track record of consistently meeting or exceeding sales targets, with a strong sales-driven mindset and expertise in consultative selling techniques
  • Real estate background and familiar with leasing procedures and terms are preferred
  • Self-motivated, results-oriented, and committed, with exceptional problem-solving skills
  • Outgoing, proactive, and adept at building relationships, with outstanding communication and interpersonal abilities
  • Fluency in both spoken and written English and Chinese (including Putonghua)

This role is ideal for result-oriented professional with proven ability to drive growth and build long-term client relationships in a dynamic and global environment.

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Associate-Director, Business Development

$600000 - $1200000 Y Shenwan Hongyuan Securities (H.K.) Limited

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Job Description

Key Responsibilities:

  • Develop and maintain client relationships, identifying potential clients and driving sales opportunities;
  • Collaborate with product and investment teams to understand product features and market demands, providing customized solutions;
  • Formulate and execute sales strategies to enhance the company's market share within the industry;
  • Participate in industry events and conferences to enhance brand visibility and build a professional network.

Requirements:

  • Bachelor's degree or higher in Finance, Economics, Marketing or a related field;
  • At least 3-5 years of sales experience in the asset management or financial services industry, with a proven track record in client development and maintenance;
  • Experience in selling Fixed-income and Equity Products;
  • Excellent communication and negotiation skills, with proficiency in both Mandarin and English, Cantonese is a plus.

We offer attractive remuneration package and fringe benefits including 5-day week to the right candidate.  Interested parties please send your application letter with resume stating present and expected salary to Human Resources Department by clicking "Apply Now", or mail to Level 6, Three Pacific Place, 1 Queen's Road East, Hong Kong. (Please quote the reference of the post on the envelope) .

All information received will be kept in strict confidence and only for recruitment-related purposes.

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Director, Talent Development, Global

$70000 - $120000 Y Rosewood Hotel Group

Posted today

Job Viewed

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Job Description

OUR PURPOSE AND CULTURE

We are driven to create a future where people and place enrich one another. We are wholly committed to rooting ourselves more deeply in every place we are in while setting new benchmarks for positive impact.

As a pioneering collective with a common purpose, we curate extraordinary moments and honor the soul of every place along our journey. At Rosewood Hotel Group, we answer The Calling. Together, we Make the Place.

THE TEAM

The Talent & Culture team attracts, develops, and rewards the most important asset of the company: our Associates. Headquartered in Hong Kong, we collaborate closely with brands around the world to bring to life the philosophy of relationship hospitality and pursue world-leading practices in people operations.

This role reports directly to the SVP, Talent & Culture, Global and works in close partnership with the Senior Director, Talent Management, Global, Regional Directors of Talent & Culture, and property-based Talent Development leaders.

YOUR ROLE

As Director, Talent Development, Global, you will shape and lead the strategy and execution of learning and development initiatives for both corporate and property associates. You will play a pivotal role in enriching our people and culture by designing impactful learning frameworks and programs that support career growth, leadership development, and organizational effectiveness. Your work will directly contribute to Rosewood Hotel Group's promise to enrich and be enriched, ensuring our associates are empowered to thrive.

HOW YOU'LL MAKE THE PLACE

  • Define and execute the global talent development strategy, aligning learning initiatives with business priorities to drive organizational success.
  • Lead the Rosewood Academy, our global suite of leadership development programs, nurturing talent from entry-level to executive leadership.
  • Lead the Rosewood Academy, our global suite of leadership development programs, nurturing talent from entry-level to executive leadership.
  • Design and deliver tailored learning solutions by leveraging internal expertise and strategic external partnerships to meet evolving business needs.
  • Oversee the Learning Management System (LMS) to ensure associates have access to high-quality, relevant training resources that support their growth.
  • Collaborate with corporate and property leadership to identify capability gaps and implement targeted development strategies that support business growth.
  • Foster a culture of continuous learning and curiosity, encouraging innovation, adaptability, and sustained development across the organization.
  • Drive the integration of the Rosewood Competency Model across hiring, development, and performance management to ensure a cohesive talent strategy.
  • Inspire and lead the corporate Talent Development team, while providing strategic guidance to property-based training leaders globally.
  • Lead the global Master Trainer Certification program to build a network of skilled trainers aligned with Group standards.

COULD THIS BE YOU?

  • You bring 8+ years of experience in talent development, organizational development, or learning & development, with a proven ability to design and implement enterprise-wide strategies that drive business outcomes.
  • You've successfully led global or multi-regional programs, ideally within hospitality, luxury, retail, or service-oriented industries.
  • You're a collaborative leader who builds and inspires high-performing teams. You lead with integrity, empowering others to grow and succeed.
  • You use data and analytics to measure impact, identify trends, and inform decisions.
  • You demonstrate strategic thinking and business acumen in everything you do.
  • You're a clear and persuasive communicator, fluent in English, who adjusts your style to suit different audiences. Your influencing skills help you gain alignment and commitment across stakeholders.
  • You're passionate about continuous learning and development, both for yourself and others. You foster a culture of guest centricity and excellence in everything you do.

OUR COMMITMENT TO YOU

At Rosewood Hotel Group, your voice is heard - and valued. We're a community that encourages associates to be themselves, not fit into a fixed culture, and this philosophy shines through in our commitments to reflect and honor the history, culture and geography of our destinations. We're not only committed to building and nurturing genuine, long-lasting relationships but to transforming them - and our Diversity, Equity and Inclusion (DEI) strategy helps put these principles into practice.

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