245 E Commerce Marketing jobs in Hong Kong

Job Purpose
:

We are looking for a strategic and creative
Ecommerce Marketing Executive
who combines strong UX design capabilities with a performance-driven mindset. This role is responsible for designing intuitive user experiences and managing the commercial success of our B2B ecommerce platform. You will ensure the platform is visually engaging, functionally seamless, and commercially optimized to drive customer engagement and revenue growth.

Key Responsibilities:

UX Design & Experience (50%)

• Design wireframes, high-fidelity mockups, and interactive prototypes to visualize user journeys and interface layouts
• Collaborate with UI developers to implement and maintain design systems and pattern libraries
• Conduct user research and apply insights to improve usability and customer satisfaction
• Maintain and enforce design guidelines to ensure consistency across the platform
• Participate in design critiques and stakeholder reviews to refine UX/UI elements

Platform Performance & Content Management (50%)

• Monitor and analyze ecommerce platform performance, including traffic, engagement, and conversion metrics
• Proactively update product categories, banners, and promotional content to reflect market trends and business priorities
• Plan and execute seasonal campaigns and product launches in collaboration with sales and product teams
• Coordinate with product teams to ensure timely and accurate updates of product categories, stock availability and promotional content
• Identify opportunities to improve customer acquisition and retention through UX and content enhancements

Job Requirements

Education & Experience

• Bachelor's degree in Marketing, Business, E-Commerce, or a related field.
• 2–4 years of experience in digital marketing, e-commerce, or channel marketing.
• Experience working with IT vendors, partners, or in a distribution environment is a plus.

Technical Skills

• Familiarity with e-commerce platforms and CMS (content management system)
• Basic understanding of HTML/CSS and email marketing platforms (e.g., Mailchimp, Salesforce Marketing Cloud).
• Experience with UI design tools such as Figma, Adobe XD, or Sketch.
• Understanding of responsive design and accessibility standards.

Marketing & Campaign Skills

• Ability to plan, execute, and optimize digital marketing campaigns across multiple channels.
• Experience with paid media, content creation, and performance tracking.
• Knowledge of lead generation strategies and funnel optimization.
• Understanding of brand guidelines and co-marketing with vendors.

Soft Skills

• Excellent communication and interpersonal skills.
• Strong project management and organizational abilities.
• Analytical mindset with attention to detail.
• Ability to work independently and collaboratively in a fast-paced environment.

Other Requirements

• Fluent in English (written and spoken);
• Willingness to learn and adapt to new technologies and market trends

E-Commerce and Marketing Manager

Aims to develop new business by set up on-line platform and new offices in China.  Currently seeking a highly motivated and strategic E-commerce & Marketing Manager to lead digital growth initiatives across the China and Hong Kong.  Based in Hong Kong, the role will be reporting to Senior leadership of the HK office. Frequent travelling to China is required.

Job Description

Key Responsibilities

This role is instrumental in expanding the brand's footprint on third-party e-commerce platforms, optimising performance marketing, and ensuring consistent brand execution across diverse markets including China and Hong Kong.

The ideal candidate will be responsible for launching new digital channels and develop Supplements and health products business.

Develop and implement comprehensive performance marketing strategies tailored to the China market.

Plan and execute promotional campaigns that drive traffic, increase conversion rates, and boost overall sales performance.

Continuously optimise product listings, brand storefronts, A+ content, and search engine strategies to enhance discoverability and user engagement.

Monitor competitor activity and marketplace trends to identify opportunities for differentiation and growth.

Manage relationships with external agencies and platform partners, including briefing, campaign execution, and post-campaign analysis.

Coordinate closely with internal sales and global brand teams to ensure alignment of digital marketing efforts with broader commercial objectives.

Lead quarterly and monthly performance reviews with partners to assess ROI and identify areas for improvement.

10.   Adapt global marketing assets to suit local market preferences, cultural nuances, and consumer behaviour while preserving the brand's premium positioning.

11.   Ensure consistent brand messaging, tone, and visual identity across all digital touch points, including product pages, banners, and social commerce.

12.   Collaborate with creative teams to develop localised content that resonates with target audiences.

13.   Use data analytics tools to generate actionable insights that inform campaign optimisation and strategic decision-making.

Requirements

• At least 10 years of hands-on experience in e-commerce marketing, digital performance campaigns, or marketplace brand management in the China market.  Retail operation and sales experience in Pharmaceutical industry is a must, gained from biotechnology firms is desirable.

• Degree holder in Marketing /e-commerce or equivalent

• Proven track record of managing third-party platforms or e-commerce platforms, including Xiaohongshu (小紅書), TikTok (抖音) and Tmall (天貓) is a must

• Strong analytical and PC skills (include Chinese word processing) with the ability to interpret complex data sets and translate them into effective marketing strategies.

• Experience in managing external agencies, media partners, or platform account managers.

• Excellent communication and project management skills, with the ability to work cross-functionally and influence stakeholders.

• Fluent in Mandarin; Cantonese and proficiency in English or other language is highly desirable.

Job Offer

The company will offer a competitive remuneration package and fringe benefits to the right candidate. Interested parties, please send a full resume stating your availability, present and expected salary to , Attn. Human Resources Manager.

Job Purpose:

• We are looking for a strategic and creative Ecommerce Marketing Executive who combines strong UX design capabilities with a performance-driven mindset. This role is responsible for designing intuitive user experiences and managing the commercial success of our B2B ecommerce platform. You will ensure the platform is visually engaging, functionally seamless, and commercially optimized to drive customer engagement and revenue growth.

Key Responsibilities:

UX Design & Experience (50%)

• Design wireframes, high-fidelity mockups, and interactive prototypes to visualize user journeys and interface layouts
• Collaborate with UI developers to implement and maintain design systems and pattern libraries
• Conduct user research and apply insights to improve usability and customer satisfaction
• Maintain and enforce design guidelines to ensure consistency across the platform
• Participate in design critiques and stakeholder reviews to refine UX/UI elements

Platform Performance & Content Management (50%)

• Monitor and analyze ecommerce platform performance, including traffic, engagement, and conversion metrics
• Proactively update product categories, banners, and promotional content to reflect market trends and business priorities
• Plan and execute seasonal campaigns and product launches in collaboration with sales and product teams
• Coordinate with product teams to ensure timely and accurate updates of product categories, stock availability and promotional content
• Identify opportunities to improve customer acquisition and retention through UX and content enhancements

主要職責

• 策劃並執行整合式數位行銷活動,包括SEO、SEM、電子郵件行銷、社交媒體與聯盟行銷
• 優化網站使用體驗與轉換率,提升整體營運效能
• 分析行銷數據與關鍵績效指標(KPI),持續優化策略與投資回報率(ROI)
• 與產品、設計、銷售等部門協作,確保行銷訊息一致性
• 管理付費媒體預算,並根據成效進行資源分配
• 追蹤市場趨勢與競爭對手動態,發掘成長機會
• 主導A/B測試與內容優化,提高活動成效
• 管理網站內容,包括商品頁面、活動頁與品牌宣傳素材
• 與外部代理商及供應商協調合作,確保項目順利執行

任職資格

• 市場行銷、商業管理或相關科系學士學位
• 具備3–5年數位或電商行銷經驗
• 熟悉績效行銷、數據分析與轉換率優化
• 熟練操作Google Analytics、Meta廣告管理平台、Shopify/Magento及CRM系統
• 具備良好溝通能力與項目管理技巧
• 能在快節奏、數據驅動的環境中獨立作業並達成目標

加分條件

• 有B2C電商行銷經驗
• 熟悉行銷自動化工具與個人化策略
• 了解國際電商營運與本地化最佳實踐

Key Responsibilities

* Develop and manage integrated marketing campaigns across SEO, SEM, email, social media, and affiliate channels

* Optimize website performance and user experience to improve conversion rates

* Analyze data and KPIs to refine strategies and maximize ROI

* Collaborate with cross-functional teams including product, design, and sales to align messaging and promotions

* Manage paid media budgets and ensure efficient allocation across platforms

* Monitor market trends and competitor activity to identify growth opportunities

* Lead A/B testing initiatives to improve campaign effectiveness

* Oversee content creation for product pages, landing pages, and promotional materials

* Coordinate with external agencies and vendors for campaign execution

Qualifications

* Bachelor's degree in Marketing, Business, or related field

* 3–5 years of experience in digital or e-commerce marketing

* Strong understanding of performance marketing, analytics, and conversion optimization

* Proficiency in tools like Google Analytics, Meta Ads Manager, Shopify/Magento, and CRM platforms

* Excellent communication and project management skills

* Ability to thrive in a fast-paced, data-driven environment

Preferred Skills

* Experience in B2C e-commerce, especially in (industry: fashion, electronics, beauty, etc.)

* Familiarity with marketing automation tools and personalization strategies

* Knowledge of international e-commerce and localization best practices

Direct message the job poster from Tech Data APAC. We are looking for a strategic and creative Ecommerce Marketing Executive who combines strong UX design capabilities with a performance-driven mindset. This role is responsible for designing intuitive user experiences and managing the commercial success of our B2B ecommerce platform. You will ensure the platform is visually engaging, functionally seamless, and commercially optimized to drive customer engagement and revenue growth.

UX Design & Experience (50%)

• Design wireframes, high-fidelity mockups, and interactive prototypes to visualize user journeys and interface layouts
• Collaborate with UI developers to implement and maintain design systems and pattern libraries
• Conduct user research and apply insights to improve usability and customer satisfaction
• Maintain and enforce design guidelines to ensure consistency across the platform
• Participate in design critiques and stakeholder reviews to refine UX/UI elements

Platform Performance & Content Management (50%)

• Monitor and analyze ecommerce platform performance, including traffic, engagement, and conversion metrics
• Proactively update product categories, banners, and promotional content to reflect market trends and business priorities
• Plan and execute seasonal campaigns and product launches in collaboration with sales and product teams
• Coordinate with product teams to ensure timely and accurate updates of product categories, stock availability and promotional content
• Identify opportunities to improve customer acquisition and retention through UX and content enhancements

Education & Experience

• Bachelor’s degree in Marketing, Business, E-Commerce, or a related field.
• 2–4 years of experience in digital marketing, e-commerce, or channel marketing.
• Experience working with IT vendors, partners, or in a distribution environment is a plus.

Technical Skills

• Familiarity with e-commerce platforms and CMS (content management system)
• Basic understanding of HTML/CSS and email marketing platforms (e.g., Mailchimp, Salesforce Marketing Cloud).
• Experience with UI design tools such as Figma, Adobe XD, or Sketch.
• Understanding of responsive design and accessibility standards.

Marketing & Campaign Skills

• Ability to plan, execute, and optimize digital marketing campaigns across multiple channels.
• Experience with paid media, content creation, and performance tracking.
• Knowledge of lead generation strategies and funnel optimization.
• Understanding of brand guidelines and co-marketing with vendors.

Soft Skills

• Excellent communication and interpersonal skills.
• Strong project management and organizational abilities.
• Analytical mindset with attention to detail.
• Ability to work independently and collaboratively in a fast-paced environment.

Other Requirements

• Fluent in English (written and spoken)
• Willingness to learn and adapt to new technologies and market trends

Seniority level: Mid-Senior level

Employment type: Full-time

Job function: Marketing

Industries: IT Services and IT Consulting

Is this your next challenge in Marketing Team?

The challenge is to:

• Formulate and execute comprehensive marketing strategies, including digital campaigns and other marketing initiatives to drive customer acquisition and retention
• Support the strategic planning of all performance marketing channels
• Responsible for Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) to boost site traffic
• Enhance the end-to-end customer experience, identifying opportunities to improve customer satisfaction and loyalty through effective marketing strategies and initiatives
• Work closely with the digital product management teams to improve the UI/UX of the app
• Generate reports, analyze and track campaign performance, provide strategic insights and drive optimization efforts
• Manage retail media portals to meet business objectives

Do you have experience in e-marketing?

• Bachelor's degree in Marketing/ Business Administration or related disciplines
• 2+ years of solid relevant experience in e-commerce marketing, experienced in FMCG or retail industry is an absolute advantage
• Self- motivated, multi-tasking and attention to details
• Proactive, able to work independently in a dynamic and fast-paced environment
• Good command of both written and spoken English and Chinese

Is this your next challenge in Marketing Team?

The challenge is to:

• Formulate and execute comprehensive marketing strategies, including digital campaigns and other marketing initiatives to drive customer acquisition and retention
• Support the strategic planning of all performance marketing channels
• Responsible for Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) to boost site traffic
• Enhance the end-to-end customer experience, identifying opportunities to improve customer satisfaction and loyalty through effective marketing strategies and initiatives
• Work closely with the digital product management teams to improve the UI/UX of the app
• Generate reports, analyze and track campaign performance, provide strategic insights and drive optimization efforts
• Manage retail media portals to meet business objectives

Do you have experience in e-marketing?

• Bachelor's degree in Marketing/ Business Administration or related disciplines
• 2+ years of solid relevant experience in e-commerce marketing, experienced in FMCG or retail industry is an absolute advantage
• Self- motivated, multi-tasking and attention to details
• Proactive, able to work independently in a dynamic and fast-paced environment
• Good command of both written and spoken English and Chinese

Is this your next challenge in Marketing Team?

The challenge is to:

• Formulate and execute comprehensive marketing strategies, including digital campaigns and other marketing initiatives to drive customer acquisition and retention
• Support the strategic planning of all performance marketing channels
• Responsible for Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) to boost site traffic
• Enhance the end-to-end customer experience, identifying opportunities to improve customer satisfaction and loyalty through effective marketing strategies and initiatives
• Work closely with the digital product management teams to improve the UI/UX of the app
• Generate reports, analyze and track campaign performance, provide strategic insights and drive optimization efforts
• Manage retail media portals to meet business objectives

Do you have experience in e-marketing?

• Bachelor's degree in Marketing/ Business Administration or related disciplines
• 2+ years of solid relevant experience in e-commerce marketing, experienced in FMCG or retail industry is an absolute advantage
• Self- motivated, multi-tasking and attention to details
• Proactive, able to work independently in a dynamic and fast-paced environment
• Good command of both written and spoken English and Chinese