102 Engagement Strategy jobs in Hong Kong

Join to apply for the Manager, Operation Strategy & Engagement role at Prudential Hong Kong

Join to apply for the Manager, Operation Strategy & Engagement role at Prudential Hong Kong

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Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.

This role will provide support to Customer Operations by contributing to operation strategic planning, execution of key operational initiatives and the engagement and communications across internal staff and distribution channels under the Customer Operations.

Job Responsibilities

• Serve as the central analytics and financial coordination partner to the Chief Customer Operations & Health Officer, synthesizing operational and financial data into actionable insights and strategic recommendations.
• Develop and maintain executive-level dashboards (Power BI/Tableau), integrating financial, operational, and customer experience data for ExCo and senior leadership.
• Lead agentic AI-enabled reporting and workflow automation initiatives to drive operational efficiency and data-driven decision-making.
• Oversee financial analysis, expense management, and cost centre governance across Operations and Health, ensuring accuracy, transparency, and optimization.
• Act as strategic liaison between Operations, Health, and distribution channels, orchestrating cross-functional engagement and communication.
• Transform complex data and business requirements into compelling, board-ready presentations, executive reports, and multi-modal digital content.
• Manage and develop high-performing analytics.
• Coordinate market intelligence, competitor analysis, and research activities to inform operational and strategic recommendations.
• Drive end to end staff engagement initiatives (townhalls, away days, volunteering), and maintain a comprehensive talent inventory for Operations.

Job Requirements

• Bachelor’s degree or above in Business, Finance, Statistics, Data Science or related disciplines. Professional certifications (e.g., AIDA, CFA, FRM) are a strong plus.
• Minimum 5 years of progressive experience in insurance operations, analytics or financial management with proven impact on operational performance and decision-making.
• Solid understanding of the insurance value chain - underwriting, claims, policy servicing, customer service - with working knowledge of industry regulations and financial controls.
• Advanced proficiency in Microsoft Office, particularly Excel and PowerPoint, and familiarity with Copilot Studio and AI tools for productivity and content generation.
• Skilled in data analytics, dashboard development (Power BI, Tableau), financial modelling, cost optimization and performance tracking.
• Experience with workflow automation (e.g., RPA, AI-driven tools), operations platforms and data governance best practices.
• Strong written and verbal communication skills, with the ability to develop compelling internal and external presentations in English and Chinese.
• Able to tailor messaging across internal stakeholders and distribution channels (agency, banca), with attention to tone and format.
• Demonstrated ability to manage projects and resources across multiple workstreams, delivering within tight timelines.
• Strategic mindset with hands-on capability to support operational planning, transformation execution, and process redesign.
• People-oriented team player with experience in stakeholder engagement and supporting staff development (e.g., training, analytics upskilling).

Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.

• Seniority level Mid-Senior level

• Employment type Full-time

• Job function Management, Strategy/Planning, and Analyst
• Industries Financial Services and Insurance

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New Territories, Hong Kong SAR 1 week ago

Hong Kong, Hong Kong SAR HK$65,000.00-HK$80,000.00 1 week ago

Kwun Tong District, Hong Kong SAR 1 month ago

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Join to apply for the Senior Digital Marketing Officer/ Digital Marketing Officer role at Plotio Financial Group Limited .

Company Overview: PLOTIO, established in 1983, is a rapidly growing financial institution with diverse business interests including real estate, property management, bullion trade, and environmental services. We are expanding and seeking dynamic individuals to join our team and develop into future leaders.

• Assist in planning, executing, and optimizing digital marketing campaigns (PPC, SEO, social media) across overseas markets.
• Support keyword research, SEO optimization, and management of paid ads (Google Ads, Meta Ads) to enhance traffic and lead generation.
• Help set up social media channels (Facebook, Instagram, LinkedIn, TikTok) and create engaging content to grow and interact with audiences.
• Create and optimize digital content, including landing pages, social media posts, and websites to boost engagement and conversions.
• Support website revamp efforts, collaborating with design and development teams for SEO and user experience improvements.
• Monitor and report campaign performance using tools like Google Analytics.
• Conduct market research and competitive analysis to inform new campaigns tailored to SEA markets.
• Collaborate with marketing, content, and design teams to ensure smooth execution and alignment with business goals.

• Minimum 3 years of digital marketing experience in financial services, forex, or fintech sectors.
• Strong communication and coordination skills.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, and TikTok.
• Experience setting up social media channels and creating initial content to grow platforms.
• Excellent written and verbal communication skills in English and Mandarin.
• Ability to work collaboratively in a team environment.
• Degree in Marketing, Communications, Business, or related field preferred but not essential.

• Medical Scheme
• Energetic work environment with opportunities for fun and team activities
• Part of a young, ambitious team striving for excellence
• Participation in company events year-round
• Complimentary food and drinks at the workplace
• Work-life balance
• Bank holidays
• Life Insurance
• Performance Bonus

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Public Relations and Marketing

This job posting is active and available.

Join to apply for the Senior Digital Marketing Officer/ Digital Marketing Officer role at Plotio Financial Group Limited .

Company Overview: PLOTIO, established in 1983, is a rapidly growing financial institution with diverse business interests including real estate, property management, bullion trade, and environmental services. We are expanding and seeking dynamic individuals to join our team and develop into future leaders.

• Assist in planning, executing, and optimizing digital marketing campaigns (PPC, SEO, social media) across overseas markets.
• Support keyword research, SEO optimization, and management of paid ads (Google Ads, Meta Ads) to enhance traffic and lead generation.
• Help set up social media channels (Facebook, Instagram, LinkedIn, TikTok) and create engaging content to grow and interact with audiences.
• Create and optimize digital content, including landing pages, social media posts, and websites to boost engagement and conversions.
• Support website revamp efforts, collaborating with design and development teams for SEO and user experience improvements.
• Monitor and report campaign performance using tools like Google Analytics.
• Conduct market research and competitive analysis to inform new campaigns tailored to SEA markets.
• Collaborate with marketing, content, and design teams to ensure smooth execution and alignment with business goals.

• Minimum 3 years of digital marketing experience in financial services, forex, or fintech sectors.
• Strong communication and coordination skills.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, and TikTok.
• Experience setting up social media channels and creating initial content to grow platforms.
• Excellent written and verbal communication skills in English and Mandarin.
• Ability to work collaboratively in a team environment.
• Degree in Marketing, Communications, Business, or related field preferred but not essential.

• Medical Scheme
• Energetic work environment with opportunities for fun and team activities
• Part of a young, ambitious team striving for excellence
• Participation in company events year-round
• Complimentary food and drinks at the workplace
• Work-life balance
• Bank holidays
• Life Insurance
• Performance Bonus

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Public Relations and Marketing

This job posting is active and available.

Direct message the job poster from Bravo Media

We are one of Hong Kong's leading Out-of-Home (OOH) media companies with a mission to transform the OOH media landscape in Hong Kong. We are the exclusive agency for bus body exterior and interior advertising of Citybus, with over 1,700 buses operating across more than 350 routes. And we are the exclusive advertising operator of MTR advertising managing media resources across MTR’s East Rail Line, Tuen Ma Line, Light Rail and MTR Bus.

Bravo Media is built upon a team of talented, creative and industry professionals. Our team has amassed over five decade of experience in the creative and advertising market in the Asia Pacific region. We are expanding our footprint and are obtaining more exclusive Media rights across the OOH spectrum in Hong Kong.

We are now looking for an experienced Digital Marketing Manager to join our creative, smart, and fun team! In this role, you will be responsible for overseeing all digital marketing efforts and leading a Marketing Executive to execute marketing campaigns for DOOH and POOH.

What you need to do:

• Manage social media accounts and optimize social media marketing campaigns.
• Manage Bravo Media websites, including content creation, updates, and optimization.
• Develop and execute DOOH and PDOOH related marketing programs.
• Provide client-facing support, addressing clients' requests and ensuring effective communication.
• Manage sales and advertising-driven campaigns in the digital space.
• Conduct competitor analysis, understand market trends.
• Work closely with the Marketing Director to drive all improvement projects.

What we need from you:

• 6 years of marketing experience in the Advertising/ Media/OOH industry.
• Less experienced candidates will be considered as an Assistant Manager.
• Bachelor's degree required.
• Excellent communication and presentation skills
• Strong organizational and multi-project management skills.
• Good command of spoken and written English and Chinese.
• Proficiency in PC applications, including MS Office, PowerPoint, Photoshop, and other marketing tools, e.g.,admanGO and Nielsen Media Index, is a plus.
• Immediately Available is highly preferred

What we offer:

• Medical and life insurance
• Flexible working arrangement
• Performance bonus
• An awesome team with a great culture! We care, we listen, and we take action!

Bravo Media is committed to providing equal employment opportunity to job applicants and employees in our talent selection process and take affirmative action to ensure equal opportunity for all applicants, irrespective of gender, race, color, sexual orientation, disability, or other legally protected characteristics. We are one of the employer signatories for the racial diversity and inclusion charter under the Equal Opportunity Commission.

• Seniority level Mid-Senior level

• Employment type Full-time

• Job function Marketing, Advertising, and Public Relations
• Industries Advertising Services

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Central & Western District, Hong Kong SAR 4 weeks ago

Wan Chai District, Hong Kong SAR 1 day ago

Wan Chai District, Hong Kong SAR $3,000.00-$3,500.00 1 week ago

Southern District, Hong Kong SAR 2 weeks ago

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1 day ago Be among the first 25 applicants

• Plan and execute marketing campaign to raise brand awareness, sales enquiries & social media engagement
• Manage Social Media accounts (Xiaohongshu, WeChat, WeChat Mini Program, Instagram, Facebook, LinkedIn,) , Website, eDM: content planning, community management, and maintenance
• Prepare, design , drive the engaging content writing and artwork adaptation for social media accounts, website, eDM , advertising and other forms in fluent English & Chinese
• Monitor marketing trends & competitive campaign performance, provide insights and actionable recommendations
• Collect data & prepare various marketing reports, proposals & presentations
• Coordinate & liaise with PR, SEO and Website Development agencies to ensure smooth implementation of the marketing tasks
• Collaborate with other stakeholders, including Creative Team and Sales Agents for online and offline promotional activities
• Provide administration and marketing support to the team
• Perform ad hoc marketing tasks & projects as assigned

Requirements:

• Bachelor’s degree in Communications or related fields
• Minimum 2 years of relevant working experience
• Excellent in English & Chinese writing is a MUST
• Strong communications and interpersonal skills
• Eager for growth and humble
• Strong sense of responsibility, organized and well-planned
• Proficiency in Microsoft 365, GA4, XHS, WeChat Mini Program, Meta Business Suite, Google Ads
• Successful marketing campaigns on XHS, WeChat Mini Program will be an advantage
• Candidate with less experience will be considered as Marketing Trainee

Please send us your CV, Expected Salary and Cover Letter to

• Seniority level Entry level

• Employment type Contract

• Job function Marketing and Sales

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Central & Western District, Hong Kong SAR 1 week ago

Kowloon City District, Hong Kong SAR 1 month ago

New Territories, Hong Kong SAR 1 week ago

Sha Tin District, Hong Kong SAR 6 days ago

Kwun Tong District, Hong Kong SAR 5 days ago

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Join to apply for the Digital Marketing Specialist role at Mercedes-Benz Hong Kong

Join to apply for the Digital Marketing Specialist role at Mercedes-Benz Hong Kong

• Collaborate closely with the global digital team, serving as the local webmaster responsible for implementing new features and functionalities on the official Mercedes-Benz website.
• Coordinate with external agencies to ensure the continuous maintenance of content and functionality across all official Mercedes-Benz websites and social media accounts.
• Develop and execute digital campaigns that align with local marketing strategies and CRM initiatives to enhance brand visibility and engagement.
• Conduct vigilant monitoring and timely updates of content on the brand's website and social media accounts to ensure the accurate representation of product information and brand messaging.
• Collaborate with cross-functional teams to compile comprehensive integrated campaign performance reports to offer valuable insights and actionable recommendations for future marketing campaign optimization.
• Perform ad-hoc market research and analysis of competitors' activities to stay informed about industry trends and identify marketing opportunities.

Requirements

• University graduate with a major in marketing, business, multimedia design, or related discipline.
• Minimum of 2 years working experience. Prior experience in in-house marketing, media, creative, or web design agency is highly desirable.
• Basic knowledge or experience with Adobe AEM, SEO/SEM, Google Ads, Meta Ads, social media management tools (e.g., Sprinklr), and analytics tools (e.g., Google Analytics 4, Ahrefs).
• Strong analytical skills and attention to detail.
• Excellent teamwork and project management abilities.
• Effective communication skills with a proficient command of spoken and written English and Chinese.
• Passion for automobiles.

We are an equal opportunity employer. The information provided will be treated in strict confidence and only be used for recruitment related purposes. The Company may refer suitable applicants to other vacancies within the Group. All personal data of unsuccessful applicants will be destroyed within 12 months on completion of the recruitment exercise.

All information provided by applicants will be used for recruitment purposes only and will be used strictly in accordance with our personal data policies, a copy of which will be provided upon request and correction concerning the personal data will be made upon request.

• Seniority level Associate

• Employment type Full-time

• Job function Art/Creative, Design, and Marketing
• Industries Motor Vehicle Manufacturing

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Wan Chai District, Hong Kong SAR 3 weeks ago

Eastern District, Hong Kong SAR 3 days ago

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Join to apply for the Digital Marketing Lead role at Hyphen Connect

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Join to apply for the Digital Marketing Lead role at Hyphen Connect

About The Role

We are hiring for an education company in Hong Kong that is looking for a Marketing Lead with expertise in the education sector to develop and execute end-to-end marketing strategies. The ideal candidate will have hands-on experience in digital marketing, branding, and lead generation for education-related services.

Marketing Lead (Education Sector)

About The Role

We are hiring for an education company in Hong Kong that is looking for a Marketing Lead with expertise in the education sector to develop and execute end-to-end marketing strategies. The ideal candidate will have hands-on experience in digital marketing, branding, and lead generation for education-related services.

Key Responsibilities

• Create and implement digital marketing strategies to achieve business objectives, focusing on customer acquisition, retention, and brand loyalty.
• Oversee the planning, execution, and optimization of digital marketing campaigns across various channels including media buy, performance & analytics, SEO, SEM, email marketing, social media, and affiliate marketing.
• Analyze campaign performance and customer data to provide actionable insights and recommendations. Use analytics tools to track KPIs and ROI.
• Collaborate with the content team to create engaging, high-quality content that resonates with target audiences and drives conversions.
• Conduct market research to identify trends, consumer behavior, and competitive landscape to inform marketing strategies.
• Manage the digital marketing budget, ensuring effective allocation of resources to maximize return on investment.
• Work closely with cross-functional teams, including sales, product development, and customer service, to ensure alignment on marketing initiatives and goals.
  
  

• Bachelor’s degree in Marketing, Business, or a related field; MBA is a plus.
• 5+ years of experience in digital marketing, preferably in a competitive B2C industry
• Proven track record of managing successful digital marketing campaigns and achieving measurable results.
• Strong knowledge of SEO, SEM, email marketing, social media, and analytics tools (e.g., Google Analytics, SEMrush).
• Excellent leadership, communication, and interpersonal skills.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Passion for food and beverages, with a keen understanding of industry trends.

• Seniority level Mid-Senior level

• Employment type Full-time

• Job function Marketing and Sales
• Industries Staffing and Recruiting

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Wong Chuk Hang, Hong Kong SAR 1 month ago

Wan Chai District, Hong Kong SAR 17 hours ago

Wan Chai District, Hong Kong SAR 16 hours ago

Central & Western District, Hong Kong SAR 1 month ago

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Join to apply for the Analyst, Digital Marketing role at AXA Hong Kong and Macau

1 day ago Be among the first 25 applicants

Join to apply for the Analyst, Digital Marketing role at AXA Hong Kong and Macau

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• Assist in executions of AXA's overall social media and content strategies and align with key line-of-business owners, agency channels and stakeholders in regular basis to achieve the company's business needs.
• Support team on content creation and production, to deliver quality content through social media platforms, includes but not limited to Facebook, Instagram, WeChat, XiaoHungShu, website pages and content, etc.
• Support on content creation and editorial support, including social media videos, feeds write-up, script or long-form content drafting, etc.
• Plan and execute social media initiatives and activations, internal influencers campaigns, giveaway activities, to enhances brand and product presence, drive fans acquisition and engagement.
• Assist in the building of brand's thought leadership through strategic content.
• Provide support in the global partnership with Liverpool Football Club to drive social engagement.
• Prepare post campaign report, social media listening or competitor analysis, and to support team on social media related administrative work.
• Help to manage social media communities, align with internal resources to handle users enquires to ensure the process comply with audit and compliance.
• Work with external media and creative agencies to ensure the quality in social media campaigns.
• Stay abreast of social media trends, policies, and best practices.
  
  

• Assist in executions of AXA's overall social media and content strategies and align with key line-of-business owners, agency channels and stakeholders in regular basis to achieve the company's business needs.
• Support team on content creation and production, to deliver quality content through social media platforms, includes but not limited to Facebook, Instagram, WeChat, XiaoHungShu, website pages and content, etc.
• Support on content creation and editorial support, including social media videos, feeds write-up, script or long-form content drafting, etc.
• Plan and execute social media initiatives and activations, internal influencers campaigns, giveaway activities, to enhances brand and product presence, drive fans acquisition and engagement.
• Assist in the building of brand's thought leadership through strategic content.
• Provide support in the global partnership with Liverpool Football Club to drive social engagement.
• Prepare post campaign report, social media listening or competitor analysis, and to support team on social media related administrative work.
• Help to manage social media communities, align with internal resources to handle users enquires to ensure the process comply with audit and compliance.
• Work with external media and creative agencies to ensure the quality in social media campaigns.
• Stay abreast of social media trends, policies, and best practices.
  
  

• Bachelor’s degree in Marketing, Digital Marketing, Social Media, Communications and/or related discipline will be an advantage
• Minimum 2 years of marketing or content publishing with social media agency background; related to insurance, banking, finance, or health care industry is a plus
• Digital and social media Savvy with in-depth knowledge across social media platforms and with strong passion in social media content marketing, with mainland china social media experience (WeChat, XHS) is a plus
• Able to adapt to a fast-paced, ever-changing digital and social media landscape
• Excellent communication and interpersonal skills.
• Strong social media analytical skills and good business sense; be able to interpret data into insights and make informed decisions.
• A good team player, attention to details, result orientated and proactive
• Familiarity with digital advertising and paid social media campaign is a plus.
• Capable of working independently and managing multiple tasks effectively on small-scale projects.
• Strong Microsoft Office Skills: Photoshop, Adobe AI or Canvas is a plus
  
  

• Seniority level Not Applicable

• Employment type Full-time

• Job function Management and Manufacturing
• Industries Insurance

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Wong Chuk Hang, Hong Kong SAR 1 month ago

New Territories, Hong Kong SAR 2 days ago

New Territories, Hong Kong SAR 6 days ago

Kwun Tong District, Hong Kong SAR 6 days ago

New Territories, Hong Kong SAR 2 days ago

Central & Western District, Hong Kong SAR 2 weeks ago

Southern District, Hong Kong SAR 2 weeks ago

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1 year ago Be among the first 25 applicants

• We can sponsor visas for qualified candidates!***
  
  

• We can sponsor visas for qualified candidates!***
  
  

• A multicultural and inclusive team culture
• Talented and passionate colleagues committed to excellence
• Work/life balance with a predictable 9am-6pm work schedule
• The opportunity to make an impact with your work from day one
• Exposure to entrepreneurship in a stable business growing 100%+ every year
• Accelerated career growth opportunities for high achievers
• Visa sponsorship for exceptional talent ready to join our family

• Overseeing strategy for email, SMS and Whatsapp: how we merchandise through these channels (what, to who, when) through campaigns and automated flows
• Continually optimizing our email/SMS/Whatsapp marketing from a technical standpoint (i.e. researching best practices and applying them)
• Gathering CRM performance data and using insights to improve our practices
• Troubleshooting technical issues we have with our CRM tools
• Project managing any changes that we have to our tech stack related to CRM tools and our website
• Ideating and running A/B tests on the website; analyzing results and continually applying new learnings
• Coming up with new website experiences to accommodate new types of products and connecting the front-end experience with the user experience
• Working collaboratively with other members of the design team
  
  

• Professionally fluent in English
• Either a mature graduate or with work experience (we'll tailor the role according to your experience)
• Strong analytical thinker
• Skilled at managing multiple projects and priorities simultaneously
• Meticulous and detail-oriented, ensuring accuracy in all tasks
• Tech-savvy and quick to adapt to new software and digital tools
• Coachable, with a commitment to continuous personal development and professional growth
• Energized by fast-paced, high-growth environments and eager to contribute to success
  
  

• Seniority level Entry level

• Employment type Full-time

• Job function Management and Manufacturing
• Industries Internet Publishing

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Wong Chuk Hang, Hong Kong SAR 1 month ago

Kwun Tong District, Hong Kong SAR 5 days ago

New Territories, Hong Kong SAR 3 days ago

Kwun Tong District, Hong Kong SAR 3 days ago

New Territories, Hong Kong SAR 3 weeks ago

Central & Western District, Hong Kong SAR 2 weeks ago

Southern District, Hong Kong SAR 2 weeks ago

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