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Join to apply for the Director, Campaign Management and Transformation role at Standard Chartered

Join to apply for the Director, Campaign Management and Transformation role at Standard Chartered

Job Purpose
This position is a pivotal role within our bank, responsible for driving the transformation and optimization of the campaign operation through both innovative MarTech and traditional tools and strategic planning. This position requires a visionary leader who can enhance campaign performance, improve targeting and personalization, and ensure all campaign operations align with the bank's overarching goals and objectives.

Responsibilities
Job Purpose
This position is a pivotal role within our bank, responsible for driving the transformation and optimization of the campaign operation through both innovative MarTech and traditional tools and strategic planning. This position requires a visionary leader who can enhance campaign performance, improve targeting and personalization, and ensure all campaign operations align with the bank's overarching goals and objectives.
Campaign Transformation With MarTech Tools

• Lead the adoption and integration of cutting-edge MarTech tools to revolutionize our campaign strategies.
• Enhance targeting and personalization efforts to reach the right audience with the right message at the right time.
• Continuously evaluate new technologies and methodologies to improve overall campaign performance.
  

• Implement and uphold best practices in campaign management to maximize efficiency and effectiveness. Manage and balance the use of innovative and traditional tools to achieve optimal results.
• Rigorously monitor performance metrics, analyze data, and adjust strategies as needed to optimize outcomes and positively influence the business.
• Ensure all campaigns are executed on time and within budget, maintaining high standards of quality and impact
  

• Oversee the development and execution of strategic plans for all campaign operations.
• Collaborate with cross-functional teams to ensure alignment with the bank's goals and objectives.
• Provide leadership and direction to the campaign operations team, fostering a culture of innovation and excellence.
  

• Serve as a role model and inspirational leader who motivates and guides the campaign operations team towards achieving strategic objectives.
• Foster a culture of innovation, accountability, and continuous improvement.
• Build, manage, and mentor a high-performing team of marketing professionals, ensuring clear communication of roles, responsibilities, and expectations.
• Identify and nurture the potential of team members through professional development opportunities, coaching, and feedback.
  

• Bachelor’s degree in Marketing, Business Administration, Computer Science or a related field.
• Proven experience in a senior role, ideally from Wealth and Retail Banking, with a focus on campaign management and transformation.
• Strong understanding and hands-on experience with MarTech tools and technologies.
• Excellent analytical skills with the ability to interpret complex data and metrics.
• Exceptional leadership and team management skills.
• Strong strategic thinking and planning abilities.
• Excellent communication and interpersonal skills.
  

• Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
• Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
• Are better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term
  

• Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
• Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
• Flexible working options based around home and office locations, with flexible working patterns.
• Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
• A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.
• Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.

• Seniority level Director

• Employment type Full-time

• Job function Business Development and Sales
• Industries Banking

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Get notified about new Transformation Director jobs in Kwun Tong District, Hong Kong SAR .

Shenzhen, Guangdong, China CN¥60,000.00-CN¥80,000.00 2 years ago

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HashKey Exchange is Hong Kong’s largest licensed virtual asset exchange, offering secure and compliant trading services to retail and institutional clients. We are looking for an Online Advertising Specialist to join our Growth team and help drive user acquisition through digital campaigns.

Responsibilities:

• Plan and execute advertising campaigns on platforms like Facebook, Instagram, Twitter, LinkedIn, and Apple Search Ads.
• Monitor and analyze campaign performance (CPC, CTR, CPA, ROI) and optimize for better results.
• Collaborate with content and design teams to produce effective ad creatives.
• Work with marketing, operations, and compliance teams to ensure campaigns meet all requirements.

Requirements:

• 1–3 years of experience in digital advertising.
• Familiar with Facebook Ads, Google Ads, Apple Search Ads, etc.
• Experience in finance or crypto industries is a plus.
• Strong English skills; Cantonese or Mandarin is a bonus.
• Proficient in ad and analytics tools (e.g., GA, AppsFlyer, Adjust).
• Team player with good time management and learning ability.

• Seniority level Mid-Senior level

• Employment type Full-time

• Job function Advertising and Business Development

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HashKey Exchange is Hong Kong’s largest licensed virtual asset exchange, offering secure and compliant trading services to retail and institutional clients. We are looking for an Online Advertising Specialist to join our Growth team and help drive user acquisition through digital campaigns.

Responsibilities:

• Plan and execute advertising campaigns on platforms like Facebook, Instagram, Twitter, LinkedIn, and Apple Search Ads.
• Monitor and analyze campaign performance (CPC, CTR, CPA, ROI) and optimize for better results.
• Collaborate with content and design teams to produce effective ad creatives.
• Work with marketing, operations, and compliance teams to ensure campaigns meet all requirements.

Requirements:

• 1–3 years of experience in digital advertising.
• Familiar with Facebook Ads, Google Ads, Apple Search Ads, etc.
• Experience in finance or crypto industries is a plus.
• Strong English skills; Cantonese or Mandarin is a bonus.
• Proficient in ad and analytics tools (e.g., GA, AppsFlyer, Adjust).
• Team player with good time management and learning ability.

• Seniority level Mid-Senior level

• Employment type Full-time

• Job function Advertising and Business Development

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Join to apply for the AVP/Senior Associate/Associate, Specialist, Data/Business Analytics (Campaign Management, Consumer Banking) role at DBS Bank

2 weeks ago Be among the first 25 applicants

Join to apply for the AVP/Senior Associate/Associate, Specialist, Data/Business Analytics (Campaign Management, Consumer Banking) role at DBS Bank

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Business Function

As the leading bank in Asia, Transformation and Data (T&D) supports our management on the implementation of the Group’s agenda. Data Chapter, organized under T&D, is committed to create synergies between the data analytics functions across the bank, establish centres of excellence, shared services, and reusable data assets, as well as enhance career opportunities and the sense of community for data professionals.

Business Function

As the leading bank in Asia, Transformation and Data (T&D) supports our management on the implementation of the Group’s agenda. Data Chapter, organized under T&D, is committed to create synergies between the data analytics functions across the bank, establish centres of excellence, shared services, and reusable data assets, as well as enhance career opportunities and the sense of community for data professionals.

Responsibilities

• Collaborate closely with cross-functional teams, including business stakeholders as well as local and regional Data Chapter analytics professionals to identify and execute data analytics requirement
• Deliver data-driven initiatives in alignment with MtJ (Managing through journey) goals and objectives
• Execute contextual marketing campaigns, provide insights, and improve program effectiveness
• Ensure campaign presentment and functionality meet diverse needs of various business units within the banking organization
• Work with data owners on processes to enable and ensure data quality, evangelizing the importance of good data hygiene
• Monitor business performance on timely manner and prepare relevant MIS to Consumer Banking leadership team with insights and analytical findings to drive DDOM
• Partner with key stakeholders in Hong Kong and Singapore to optimize data discovery, ETL, storage, enrichment, and usage
• Streamline and automate internal processes to ensure efficient and effective data generation and analytics
• Undertake ad-hoc tasks as assigned, participate in system enhancement UAT, and contribute to assigned projects
  
  

• University graduate majoring in mathematics, statistics, business analytics, information system, computer science, or other related discipline
• Minimum 5 years of data analytics experience with strong programming skill in SQL and Python
• Possess adequate CRM experience to analyze business requirements, recommend viable solutions, align requirements with operational context and translate them into executable program coding
• Strong understanding of the Consumer Banking industry and operations is an advantage
• Basic knowledge of mobile app architecture, user interface design principles and software development technologies
• Knowledge in building dashboards by using Qlik Sense or any equivalent tools would be an advantage
• Strong ability to analyze and interpret business and financial data and have sound presentation skills
• Adept at problem-solving, possess excellent interpersonal skills, and have experience in project management
• Detail-oriented and well-organized
• Less experienced candidate will also be considered
  
  

• Seniority level Not Applicable

• Employment type Full-time

• Job function Administrative
• Industries Banking, Financial Services, and Investment Banking

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Join to apply for the AVP/Senior Associate/Associate, Specialist, Data/Business Analytics (Campaign Management, Consumer Banking) role at DBS Bank

2 weeks ago Be among the first 25 applicants

Join to apply for the AVP/Senior Associate/Associate, Specialist, Data/Business Analytics (Campaign Management, Consumer Banking) role at DBS Bank

Get AI-powered advice on this job and more exclusive features.

Business Function
As the leading bank in Asia, Transformation and Data (T&D) supports our management on the implementation of the Group’s agenda. Data Chapter, organized under T&D, is committed to create synergies between the data analytics functions across the bank, establish centres of excellence, shared services, and reusable data assets, as well as enhance career opportunities and the sense of community for data professionals.

Business Function
As the leading bank in Asia, Transformation and Data (T&D) supports our management on the implementation of the Group’s agenda. Data Chapter, organized under T&D, is committed to create synergies between the data analytics functions across the bank, establish centres of excellence, shared services, and reusable data assets, as well as enhance career opportunities and the sense of community for data professionals.
Responsibilities

• Collaborate closely with cross-functional teams, including business stakeholders as well as local and regional Data Chapter analytics professionals to identify and execute data analytics requirement
• Deliver data-driven initiatives in alignment with MtJ (Managing through journey) goals and objectives
• Execute contextual marketing campaigns, provide insights, and improve program effectiveness
• Ensure campaign presentment and functionality meet diverse needs of various business units within the banking organization
• Work with data owners on processes to enable and ensure data quality, evangelizing the importance of good data hygiene
• Monitor business performance on timely manner and prepare relevant MIS to Consumer Banking leadership team with insights and analytical findings to drive DDOM
• Partner with key stakeholders in Hong Kong and Singapore to optimize data discovery, ETL, storage, enrichment, and usage
• Streamline and automate internal processes to ensure efficient and effective data generation and analytics
• Undertake ad-hoc tasks as assigned, participate in system enhancement UAT, and contribute to assigned projects
  

• University graduate majoring in mathematics, statistics, business analytics, information system, computer science, or other related discipline
• Minimum 5 years of data analytics experience with strong programming skill in SQL and Python
• Possess adequate CRM experience to analyze business requirements, recommend viable solutions, align requirements with operational context and translate them into executable program coding
• Strong understanding of the Consumer Banking industry and operations is an advantage
• Basic knowledge of mobile app architecture, user interface design principles and software development technologies
• Knowledge in building dashboards by using Qlik Sense or any equivalent tools would be an advantage
• Strong ability to analyze and interpret business and financial data and have sound presentation skills
• Adept at problem-solving, possess excellent interpersonal skills, and have experience in project management
• Detail-oriented and well-organized
• Less experienced candidate will also be considered
  

• Seniority level Not Applicable

• Employment type Full-time

• Job function Administrative
• Industries Banking, Financial Services, and Investment Banking

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Join to apply for the Senior Digital Marketing Officer/ Digital Marketing Officer role at Plotio Financial Group Limited .

Company Overview: PLOTIO, established in 1983, is a rapidly growing financial institution with diverse business interests including real estate, property management, bullion trade, and environmental services. We are expanding and seeking dynamic individuals to join our team and develop into future leaders.

• Assist in planning, executing, and optimizing digital marketing campaigns (PPC, SEO, social media) across overseas markets.
• Support keyword research, SEO optimization, and management of paid ads (Google Ads, Meta Ads) to enhance traffic and lead generation.
• Help set up social media channels (Facebook, Instagram, LinkedIn, TikTok) and create engaging content to grow and interact with audiences.
• Create and optimize digital content, including landing pages, social media posts, and websites to boost engagement and conversions.
• Support website revamp efforts, collaborating with design and development teams for SEO and user experience improvements.
• Monitor and report campaign performance using tools like Google Analytics.
• Conduct market research and competitive analysis to inform new campaigns tailored to SEA markets.
• Collaborate with marketing, content, and design teams to ensure smooth execution and alignment with business goals.

• Minimum 3 years of digital marketing experience in financial services, forex, or fintech sectors.
• Strong communication and coordination skills.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, and TikTok.
• Experience setting up social media channels and creating initial content to grow platforms.
• Excellent written and verbal communication skills in English and Mandarin.
• Ability to work collaboratively in a team environment.
• Degree in Marketing, Communications, Business, or related field preferred but not essential.

• Medical Scheme
• Energetic work environment with opportunities for fun and team activities
• Part of a young, ambitious team striving for excellence
• Participation in company events year-round
• Complimentary food and drinks at the workplace
• Work-life balance
• Bank holidays
• Life Insurance
• Performance Bonus

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Public Relations and Marketing

This job posting is active and available.

Join to apply for the Senior Digital Marketing Officer/ Digital Marketing Officer role at Plotio Financial Group Limited .

Company Overview: PLOTIO, established in 1983, is a rapidly growing financial institution with diverse business interests including real estate, property management, bullion trade, and environmental services. We are expanding and seeking dynamic individuals to join our team and develop into future leaders.

• Assist in planning, executing, and optimizing digital marketing campaigns (PPC, SEO, social media) across overseas markets.
• Support keyword research, SEO optimization, and management of paid ads (Google Ads, Meta Ads) to enhance traffic and lead generation.
• Help set up social media channels (Facebook, Instagram, LinkedIn, TikTok) and create engaging content to grow and interact with audiences.
• Create and optimize digital content, including landing pages, social media posts, and websites to boost engagement and conversions.
• Support website revamp efforts, collaborating with design and development teams for SEO and user experience improvements.
• Monitor and report campaign performance using tools like Google Analytics.
• Conduct market research and competitive analysis to inform new campaigns tailored to SEA markets.
• Collaborate with marketing, content, and design teams to ensure smooth execution and alignment with business goals.

• Minimum 3 years of digital marketing experience in financial services, forex, or fintech sectors.
• Strong communication and coordination skills.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, and TikTok.
• Experience setting up social media channels and creating initial content to grow platforms.
• Excellent written and verbal communication skills in English and Mandarin.
• Ability to work collaboratively in a team environment.
• Degree in Marketing, Communications, Business, or related field preferred but not essential.

• Medical Scheme
• Energetic work environment with opportunities for fun and team activities
• Part of a young, ambitious team striving for excellence
• Participation in company events year-round
• Complimentary food and drinks at the workplace
• Work-life balance
• Bank holidays
• Life Insurance
• Performance Bonus

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Public Relations and Marketing

This job posting is active and available.

Join to apply for the Digital Marketing Specialist role at Mercedes-Benz Hong Kong

Join to apply for the Digital Marketing Specialist role at Mercedes-Benz Hong Kong

• Collaborate closely with the global digital team, serving as the local webmaster responsible for implementing new features and functionalities on the official Mercedes-Benz website.
• Coordinate with external agencies to ensure the continuous maintenance of content and functionality across all official Mercedes-Benz websites and social media accounts.
• Develop and execute digital campaigns that align with local marketing strategies and CRM initiatives to enhance brand visibility and engagement.
• Conduct vigilant monitoring and timely updates of content on the brand's website and social media accounts to ensure the accurate representation of product information and brand messaging.
• Collaborate with cross-functional teams to compile comprehensive integrated campaign performance reports to offer valuable insights and actionable recommendations for future marketing campaign optimization.
• Perform ad-hoc market research and analysis of competitors' activities to stay informed about industry trends and identify marketing opportunities.

Requirements

• University graduate with a major in marketing, business, multimedia design, or related discipline.
• Minimum of 2 years working experience. Prior experience in in-house marketing, media, creative, or web design agency is highly desirable.
• Basic knowledge or experience with Adobe AEM, SEO/SEM, Google Ads, Meta Ads, social media management tools (e.g., Sprinklr), and analytics tools (e.g., Google Analytics 4, Ahrefs).
• Strong analytical skills and attention to detail.
• Excellent teamwork and project management abilities.
• Effective communication skills with a proficient command of spoken and written English and Chinese.
• Passion for automobiles.

We are an equal opportunity employer. The information provided will be treated in strict confidence and only be used for recruitment related purposes. The Company may refer suitable applicants to other vacancies within the Group. All personal data of unsuccessful applicants will be destroyed within 12 months on completion of the recruitment exercise.

All information provided by applicants will be used for recruitment purposes only and will be used strictly in accordance with our personal data policies, a copy of which will be provided upon request and correction concerning the personal data will be made upon request.

• Seniority level Associate

• Employment type Full-time

• Job function Art/Creative, Design, and Marketing
• Industries Motor Vehicle Manufacturing

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Wan Chai District, Hong Kong SAR 3 weeks ago

Eastern District, Hong Kong SAR 3 days ago

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Join to apply for the Digital Marketing Lead role at Hyphen Connect

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Join to apply for the Digital Marketing Lead role at Hyphen Connect

About The Role

We are hiring for an education company in Hong Kong that is looking for a Marketing Lead with expertise in the education sector to develop and execute end-to-end marketing strategies. The ideal candidate will have hands-on experience in digital marketing, branding, and lead generation for education-related services.

Marketing Lead (Education Sector)

About The Role

We are hiring for an education company in Hong Kong that is looking for a Marketing Lead with expertise in the education sector to develop and execute end-to-end marketing strategies. The ideal candidate will have hands-on experience in digital marketing, branding, and lead generation for education-related services.

Key Responsibilities

• Create and implement digital marketing strategies to achieve business objectives, focusing on customer acquisition, retention, and brand loyalty.
• Oversee the planning, execution, and optimization of digital marketing campaigns across various channels including media buy, performance & analytics, SEO, SEM, email marketing, social media, and affiliate marketing.
• Analyze campaign performance and customer data to provide actionable insights and recommendations. Use analytics tools to track KPIs and ROI.
• Collaborate with the content team to create engaging, high-quality content that resonates with target audiences and drives conversions.
• Conduct market research to identify trends, consumer behavior, and competitive landscape to inform marketing strategies.
• Manage the digital marketing budget, ensuring effective allocation of resources to maximize return on investment.
• Work closely with cross-functional teams, including sales, product development, and customer service, to ensure alignment on marketing initiatives and goals.
  
  

• Bachelor’s degree in Marketing, Business, or a related field; MBA is a plus.
• 5+ years of experience in digital marketing, preferably in a competitive B2C industry
• Proven track record of managing successful digital marketing campaigns and achieving measurable results.
• Strong knowledge of SEO, SEM, email marketing, social media, and analytics tools (e.g., Google Analytics, SEMrush).
• Excellent leadership, communication, and interpersonal skills.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Passion for food and beverages, with a keen understanding of industry trends.

• Seniority level Mid-Senior level

• Employment type Full-time

• Job function Marketing and Sales
• Industries Staffing and Recruiting

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Wong Chuk Hang, Hong Kong SAR 1 month ago

Wan Chai District, Hong Kong SAR 17 hours ago

Wan Chai District, Hong Kong SAR 16 hours ago

Central & Western District, Hong Kong SAR 1 month ago

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