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CRM Analyst (Campaign Management & Analytics)

At AS Watson, we believe in our people, in teamwork and the importance of your personal growth. If you are looking for the opportunity to join our award-winning international family with over 17,000 stores across 30 markets in Asia and Europe, the AS Watson family welcomes you…

Role overview

This position will support the development of CRM-related insights, including dashboard visualization and segmentation. Additionally, it will provide customer insights and implications from CRM analysis to drive further business development.

• Work collaboratively with different departments and across business units in Asia to understand business needs and provide analytics solution
• Assist in building analytical model including store/customer segmentation
• Manage timely KPI reporting to understand ASW Group and individual BUs' CRM performance
• Ensure a smooth BU KPI reporting cycle and consistent KPI definition across the Group
• Work closely with IT department for data issue & script automation

• Academic background in Business, Statistics, Computer Science, Data Science or related disciplines
• Experienced in data analytics, preferably in retailing/FMCG
• Strong analytical skills and attention to detail
• Proficient in Oracle, MySQL or MS SQL Server
• Proven experience in Tableau/PowerBI
• Knowledge of R/Python will be an advantage
• Fluent in both written and spoken English and Chinese
• Strong business and marketing acumen

• Location: Kowloon, Hong Kong SAR (as applicable)
• Employment type: Full-time
• Seniority level: Associate
• Job function: Analyst, Marketing, and Information Technology
• Industry: Retail

Referrals increase your chances of interviewing at AS Watson by 2x.

Get notified about new CRM Analyst jobs in Kowloon, Hong Kong SAR.

Responsibilities
Job Purpose
This position is a pivotal role within our bank, responsible for driving the transformation and optimization of the campaign operation through both innovative MarTech and traditional tools and strategic planning. This position requires a visionary leader who can enhance campaign performance, improve targeting and personalization, and ensure all campaign operations align with the bank's overarching goals and objectives.

Campaign Transformation With MarTech Tools

• Lead the adoption and integration of cutting-edge MarTech tools to revolutionize our campaign strategies.
• Enhance targeting and personalization efforts to reach the right audience with the right message at the right time.
• Continuously evaluate new technologies and methodologies to improve overall campaign performance.

Effective Campaign Management And Positive Business Influence

• Implement and uphold best practices in campaign management to maximize efficiency and effectiveness. Manage and balance the use of innovative and traditional tools to achieve optimal results.
• Rigorously monitor performance metrics, analyze data, and adjust strategies as needed to optimize outcomes and positively influence the business.
• Ensure all campaigns are executed on time and within budget, maintaining high standards of quality and impact

Strategic Planning Of Campaign Operations

• Oversee the development and execution of strategic plans for all campaign operations.
• Collaborate with cross-functional teams to ensure alignment with the bank's goals and objectives.
• Provide leadership and direction to the campaign operations team, fostering a culture of innovation and excellence.

Leadership, Team Management And Talent Development

• Serve as a role model and inspirational leader who motivates and guides the campaign operations team towards achieving strategic objectives.
• Foster a culture of innovation, accountability, and continuous improvement.
• Build, manage, and mentor a high-performing team of marketing professionals, ensuring clear communication of roles, responsibilities, and expectations.
• Identify and nurture the potential of team members through professional development opportunities, coaching, and feedback.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Computer Science or a related field.
• Proven experience in a senior role, ideally from Wealth and Retail Banking, with a focus on campaign management and transformation.
• Strong understanding and hands-on experience with MarTech tools and technologies.
• Excellent analytical skills with the ability to interpret complex data and metrics.
• Exceptional leadership and team management skills.
• Strong strategic thinking and planning abilities.
• Excellent communication and interpersonal skills.

About Standard Chartered
We're an international bank, nimble enough to act, big enough for impact. For more than 170 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we can't wait to see the talents you can bring us.

Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion.

Together We

• Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
• Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
• Are better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term

What We Offer
In line with our Fair Pay Charter,
we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.

• Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
• Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
• Flexible working options based around home and office locations, with flexible working patterns.
• Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
• A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.
• Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.

Job ID: 35990

Location: Kwun Tong, HK

Area of interest: Retail Banking

Job type: Regular Employee

Work style: Office Working

Opening date: 5 Aug 2025

Responsibilities

Job Purpose

This position is a pivotal role within our bank, responsible for driving the transformation and optimization of the campaign operation through both innovative MarTech and traditional tools and strategic planning. This position requires a visionary leader who can enhance campaign performance, improve targeting and personalization, and ensure all campaign operations align with the bank's overarching goals and objectives.

Campaign Transformation with MarTech Tools:

• Lead the adoption and integration of cutting-edge MarTech tools to revolutionize our campaign strategies.
• Enhance targeting and personalization efforts to reach the right audience with the right message at the right time.
• Continuously evaluate new technologies and methodologies to improve overall campaign performance.

Effective Campaign Management and Positive Business Influence:

• Implement and uphold best practices in campaign management to maximize efficiency and effectiveness. Manage and balance the use of innovative and traditional tools to achieve optimal results.
• Rigorously monitor performance metrics, analyze data, and adjust strategies as needed to optimize outcomes and positively influence the business.
• Ensure all campaigns are executed on time and within budget, maintaining high standards of quality and impact

Strategic Planning of Campaign Operations:

• Oversee the development and execution of strategic plans for all campaign operations.
• Collaborate with cross-functional teams to ensure alignment with the bank's goals and objectives.
• Provide leadership and direction to the campaign operations team, fostering a culture of innovation and excellence.

Leadership, Team management and Talent Development:

• Serve as a role model and inspirational leader who motivates and guides the campaign operations team towards achieving strategic objectives.
• Foster a culture of innovation, accountability, and continuous improvement.
• Build, manage, and mentor a high-performing team of marketing professionals, ensuring clear communication of roles, responsibilities, and expectations.
• Identify and nurture the potential of team members through professional development opportunities, coaching, and feedback.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Computer Science or a related field.
• Proven experience in a senior role, ideally from Wealth and Retail Banking, with a focus on campaign management and transformation.
• Strong understanding and hands-on experience with MarTech tools and technologies.
• Excellent analytical skills with the ability to interpret complex data and metrics.
• Exceptional leadership and team management skills.
• Strong strategic thinking and planning abilities.
• Excellent communication and interpersonal skills.

About Standard Chartered

We're an international bank, nimble enough to act, big enough for impact. For more than 170 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we can't wait to see the talents you can bring us.

Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion.

Together we:

• Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
• Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
• Are better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term

What we offer

In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.

• Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
• Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
• Flexible working options based around home and office locations, with flexible working patterns.
• Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
• A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.
• Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.

At AS Watson, we believe in our people, in teamwork and the importance of your personal growth. If you are looking for the opportunity to join our award-winning international family with over 17,000 stores across 30 markets in Asia and Europe, the AS Watson family welcomes you…

Role overview

This position will support the development of CRM-related insights, including dashboard visualization and segmentation. Additionally, it will provide customer insights and implications from CRM analysis to drive further business development.

• Work collaboratively with different departments and across business units in Asia to understand business needs and provide analytics solution
• Assist in building analytical model including store/customer segmentation
• Manage timely KPI reporting to understand ASW Group and individual BUs' CRM performance
• Ensure a smooth BU KPI reporting cycle and consistent KPI definition across the Group
• Work closely with IT department for data issue & script automation

• Academic background in Business, Statistics, Computer Science, Data Science or related disciplines
• Experienced in data analytics, preferably in retailing/FMCG
• Strong analytical skills and attention to detail
• Proficient in Oracle, MySQL or MS SQL Server
• Proven experience in Tableau/PowerBI
• Knowledge of R/Python will be an advantage
• Fluent in both written and spoken English and Chinese
• Strong business and marketing acumen

• Location: Kowloon, Hong Kong SAR (as applicable)
• Employment type: Full-time
• Seniority level: Associate
• Job function: Analyst, Marketing, and Information Technology
• Industry: Retail

Referrals increase your chances of interviewing at AS Watson by 2x.

Get notified about new CRM Analyst jobs in Kowloon, Hong Kong SAR.

Join to apply for the Director, Campaign Management and Transformation role at Standard Chartered

Join to apply for the Director, Campaign Management and Transformation role at Standard Chartered

Job Purpose

This position is a pivotal role within our bank, responsible for driving the transformation and optimization of the campaign operation through both innovative MarTech and traditional tools and strategic planning. This position requires a visionary leader who can enhance campaign performance, improve targeting and personalization, and ensure all campaign operations align with the bank's overarching goals and objectives.

Responsibilities

Job Purpose

This position is a pivotal role within our bank, responsible for driving the transformation and optimization of the campaign operation through both innovative MarTech and traditional tools and strategic planning. This position requires a visionary leader who can enhance campaign performance, improve targeting and personalization, and ensure all campaign operations align with the bank's overarching goals and objectives.

Campaign Transformation With MarTech Tools

• Lead the adoption and integration of cutting-edge MarTech tools to revolutionize our campaign strategies.
• Enhance targeting and personalization efforts to reach the right audience with the right message at the right time.
• Continuously evaluate new technologies and methodologies to improve overall campaign performance.
  
  

• Implement and uphold best practices in campaign management to maximize efficiency and effectiveness. Manage and balance the use of innovative and traditional tools to achieve optimal results.
• Rigorously monitor performance metrics, analyze data, and adjust strategies as needed to optimize outcomes and positively influence the business.
• Ensure all campaigns are executed on time and within budget, maintaining high standards of quality and impact
  
  

• Oversee the development and execution of strategic plans for all campaign operations.
• Collaborate with cross-functional teams to ensure alignment with the bank's goals and objectives.
• Provide leadership and direction to the campaign operations team, fostering a culture of innovation and excellence.
  
  

• Serve as a role model and inspirational leader who motivates and guides the campaign operations team towards achieving strategic objectives.
• Foster a culture of innovation, accountability, and continuous improvement.
• Build, manage, and mentor a high-performing team of marketing professionals, ensuring clear communication of roles, responsibilities, and expectations.
• Identify and nurture the potential of team members through professional development opportunities, coaching, and feedback.
  
  

• Bachelor’s degree in Marketing, Business Administration, Computer Science or a related field.
• Proven experience in a senior role, ideally from Wealth and Retail Banking, with a focus on campaign management and transformation.
• Strong understanding and hands-on experience with MarTech tools and technologies.
• Excellent analytical skills with the ability to interpret complex data and metrics.
• Exceptional leadership and team management skills.
• Strong strategic thinking and planning abilities.
• Excellent communication and interpersonal skills.
  
  

• Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
• Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
• Are better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term
  
  

• Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
• Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
• Flexible working options based around home and office locations, with flexible working patterns.
• Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
• A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.
• Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.

• Seniority level Director

• Employment type Full-time

• Job function Business Development and Sales
• Industries Banking

Referrals increase your chances of interviewing at Standard Chartered by 2x

Get notified about new Transformation Director jobs in Kwun Tong District, Hong Kong SAR .

Shenzhen, Guangdong, China CN¥60,000.00-CN¥80,000.00 2 years ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

Job Purpose

This position is a pivotal role within our bank, responsible for driving the transformation and optimization of the campaign operation through both innovative MarTech and traditional tools and strategic planning. This position requires a visionary leader who can enhance campaign performance, improve targeting and personalization, and ensure all campaign operations align with the bank's overarching goals and objectives.

Campaign Transformation with MarTech Tools:

•    Lead the adoption and integration of cutting-edge MarTech tools to revolutionize our campaign strategies.

•    Enhance targeting and personalization efforts to reach the right audience with the right message at the right time.

•    Continuously evaluate new technologies and methodologies to improve overall campaign performance.

Effective Campaign Management and Positive Business Influence:

•    Implement and uphold best practices in campaign management to maximize efficiency and effectiveness. Manage and balance the use of innovative and traditional tools to achieve optimal results.

•    Rigorously monitor performance metrics, analyze data, and adjust strategies as needed to optimize outcomes and positively influence the business.

•    Ensure all campaigns are executed on time and within budget, maintaining high standards of quality and impact

Strategic Planning of Campaign Operations:

•    Oversee the development and execution of strategic plans for all campaign operations.

•    Collaborate with cross-functional teams to ensure alignment with the bank's goals and objectives.

•    Provide leadership and direction to the campaign operations team, fostering a culture of innovation and excellence.

Leadership, Team management and Talent Development:

•    Serve as a role model and inspirational leader who motivates and guides the campaign operations team towards achieving strategic objectives.

•    Foster a culture of innovation, accountability, and continuous improvement.

•    Build, manage, and mentor a high-performing team of marketing professionals, ensuring clear communication of roles, responsibilities, and expectations.

•    Identify and nurture the potential of team members through professional development opportunities, coaching, and feedback.

Join to apply for the Director, Campaign Management and Transformation role at Standard Chartered

Join to apply for the Director, Campaign Management and Transformation role at Standard Chartered

Job Purpose
This position is a pivotal role within our bank, responsible for driving the transformation and optimization of the campaign operation through both innovative MarTech and traditional tools and strategic planning. This position requires a visionary leader who can enhance campaign performance, improve targeting and personalization, and ensure all campaign operations align with the bank's overarching goals and objectives.

Responsibilities
Job Purpose
This position is a pivotal role within our bank, responsible for driving the transformation and optimization of the campaign operation through both innovative MarTech and traditional tools and strategic planning. This position requires a visionary leader who can enhance campaign performance, improve targeting and personalization, and ensure all campaign operations align with the bank's overarching goals and objectives.
Campaign Transformation With MarTech Tools

• Lead the adoption and integration of cutting-edge MarTech tools to revolutionize our campaign strategies.
• Enhance targeting and personalization efforts to reach the right audience with the right message at the right time.
• Continuously evaluate new technologies and methodologies to improve overall campaign performance.
  

• Implement and uphold best practices in campaign management to maximize efficiency and effectiveness. Manage and balance the use of innovative and traditional tools to achieve optimal results.
• Rigorously monitor performance metrics, analyze data, and adjust strategies as needed to optimize outcomes and positively influence the business.
• Ensure all campaigns are executed on time and within budget, maintaining high standards of quality and impact
  

• Oversee the development and execution of strategic plans for all campaign operations.
• Collaborate with cross-functional teams to ensure alignment with the bank's goals and objectives.
• Provide leadership and direction to the campaign operations team, fostering a culture of innovation and excellence.
  

• Serve as a role model and inspirational leader who motivates and guides the campaign operations team towards achieving strategic objectives.
• Foster a culture of innovation, accountability, and continuous improvement.
• Build, manage, and mentor a high-performing team of marketing professionals, ensuring clear communication of roles, responsibilities, and expectations.
• Identify and nurture the potential of team members through professional development opportunities, coaching, and feedback.
  

• Bachelor’s degree in Marketing, Business Administration, Computer Science or a related field.
• Proven experience in a senior role, ideally from Wealth and Retail Banking, with a focus on campaign management and transformation.
• Strong understanding and hands-on experience with MarTech tools and technologies.
• Excellent analytical skills with the ability to interpret complex data and metrics.
• Exceptional leadership and team management skills.
• Strong strategic thinking and planning abilities.
• Excellent communication and interpersonal skills.
  

• Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
• Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
• Are better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term
  

• Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
• Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
• Flexible working options based around home and office locations, with flexible working patterns.
• Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
• A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.
• Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.

• Seniority level Director

• Employment type Full-time

• Job function Business Development and Sales
• Industries Banking

Referrals increase your chances of interviewing at Standard Chartered by 2x

Get notified about new Transformation Director jobs in Kwun Tong District, Hong Kong SAR .

Shenzhen, Guangdong, China CN¥60,000.00-CN¥80,000.00 2 years ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

HashKey Exchange is Hong Kong's largest licensed virtual asset exchange, offering secure and compliant trading services to retail and institutional clients. We are looking for an Online Advertising Specialist to join our Growth team and help drive user acquisition through digital campaigns.

Responsibilities:

• Plan and execute advertising campaigns on platforms like Facebook, Instagram, Twitter, LinkedIn, and Apple Search Ads.
• Monitor and analyze campaign performance (CPC, CTR, CPA, ROI) and optimize for better results.
• Collaborate with content and design teams to produce effective ad creatives.
• Work with marketing, operations, and compliance teams to ensure campaigns meet all requirements.

Requirements:

• 1–3 years of experience in digital advertising.
• Familiar with Facebook Ads, Google Ads, Apple Search Ads, etc.
• Experience in finance or crypto industries is a plus.
• Strong English skills; Cantonese or Mandarin is a bonus.
• Proficient in ad and analytics tools (e.g., GA, AppsFlyer, Adjust).
• Team player with good time management and learning ability.

HashKey Exchange is Hong Kong's largest licensed virtual asset exchange, offering secure and compliant trading services to retail and institutional clients. We are looking for an Online Advertising Specialist to join our Growth team and help drive user acquisition through digital campaigns.

Responsibilities:

• Plan and execute advertising campaigns on platforms like Facebook, Instagram, Twitter, LinkedIn, and Apple Search Ads.
• Monitor and analyze campaign performance (CPC, CTR, CPA, ROI) and optimize for better results.
• Collaborate with content and design teams to produce effective ad creatives.
• Work with marketing, operations, and compliance teams to ensure campaigns meet all requirements.

Requirements:

• 1–3 years of experience in digital advertising.
• Familiar with Facebook Ads, Google Ads, Apple Search Ads, etc.
• Experience in finance or crypto industries is a plus.
• Strong English skills; Cantonese or Mandarin is a bonus.
• Proficient in ad and analytics tools (e.g., GA, AppsFlyer, Adjust).
• Team player with good time management and learning ability.