57 Global Marketing jobs in Hong Kong

The Global Marketing Director will serve as both strategic architect and steward of our brand’s global identity, responsible for building, positioning, and elevating the brand across Mainland China, Hong Kong, and APAC. This leadership role will define the brand’s essence and drive its growth through strategic marketing branding and marketing initiatives across Brand Strategy, Marketing & Communications, Visual Merchandising, and Digital & Social Marketing, leading the global branding and marketing team to ensure a powerful, differentiated, and culturally relevant global presence while maintaining local-market relevance.

• Lead global branding and marketing team to ensure strategic brand-led growth through Brand Strategy, Marketing & Communications, Visual Merchandising, and Digital & Social Marketing.
• Develop and implement the global branding and marketing strategy, ensuring alignment with corporate objectives while allowing regional adaptation.
• Lead 360° brand campaigns, ensuring consistent and compelling storytelling across all consumer touchpoints to elevate desirability and market share.
• Maintain brand consistency while tailoring communications to cultural and market-specific preferences.
• Develop global digital branding guidelines, ensuring a unified and premium presence across e-commerce, social media, and performance marketing.
• Drive social-first brand storytelling, work with local markets to optimize for key platforms (WeChat, Douyin, Rednote, Instagram, etc.) while safeguarding brand integrity.
• Define global visual merchandising (VM) standards, ensuring retail environments reflect the brand’s positioning and identity.
• Provide strategic direction and mentorship to local marketing teams, ensuring high-quality, on-brand execution.
• Monitor regional performance, ensuring adherence to brand guidelines and business objectives.
• Manage agency partnerships and global marketing budgets with a focus on measurable impact and efficiency.

• Visionary thinker who translates brand strategy into executable global plans
• Deep understanding of APAC consumer landscapes (Mainland China/HK/Singapore/Vietnam focus)
• Ability to localize global strategies without compromising brand integrity
• Compelling storyteller who elevates brand desire
• Fluent English essential; Mandarin proficiency strongly preferred
• 12+ years of progressive marketing experience, with at least 5 years in a global/regional brand/marketing leadership role
• Proven track record of building and scaling premium/lifestyle brands internationally, with deep expertise in China/APAC markets and digital/social platforms
• Unique ability to bridge creative vision with data-driven execution
• Strong preference for candidates with FMCG, luxury, retail or lifestyle brand experience

• Employment type: Full-time
• Job function: Advertising and Marketing
• Industries: Retail and Retail Apparel and Fashion

Job Summary:

Ultima Markets is seeking an exceptional and dynamic Head of Global Marketing to lead our marketing efforts across all our international markets. This hands-on, all-rounded leader will be instrumental in driving our brand's growth, expanding our global footprint, and cementing our position as a leading forex broker.

Responsibilities:

• Strategically plan, develop, and execute comprehensive digital marketing campaigns and offline activities across all Ultima Markets' operating regions worldwide.
• Drive brand awareness, customer acquisition, and retention for both retail FX and institutional sectors, ensuring alignment with overall business objectives.
• Lead, mentor, and inspire a high-performing global marketing team, fostering a culture of innovation, collaboration, and accountability.
• Oversee and manage performance marketing, digital marketing, branding initiatives, offline and online events, public relations & corporate communications, promotions, website development and optimization, design & content creation, and sponsorship activities.
• Utilize data-driven insights to analyze campaign performance, identify market trends, and optimize marketing strategies for maximum ROI.
• Collaborate closely with sales, product development, and other internal stakeholders to ensure cohesive and integrated go-to-market strategies.
• Manage marketing budgets effectively, ensuring efficient allocation of resources across various channels and regions.
• Stay abreast of industry best practices, emerging technologies, and competitive landscapes to maintain Ultima Markets' competitive edge.

Job Requirements:

• Educational Background: Bachelor's degree in Marketing, Business Administration, Communications, or a related field. An MBA or advanced degree is highly preferred.
• Minimum of 8-10 years of progressive marketing experience, with at least 3-5 years in a senior leadership role (e.g., Head of Marketing, Marketing Director, or similar) overseeing global or multi-regional marketing initiatives.
• Proven experience within the Forex, CFD, or broader financial services industry is essential. Experience with both retail and institutional clients is highly desirable.
• Demonstrable track record of successfully planning, executing, and optimizing diverse marketing campaigns across various channels (digital, offline, events, PR).
• Strong Leadership: Proven ability to lead, motivate, and develop a diverse, high-performing global marketing team. Experience managing remote teams is a plus.
• Strategic Thinking & Business Acumen: Ability to translate business goals into actionable marketing strategies, understand market dynamics, and identify growth opportunities in a fast-paced financial environment.
• Hands-on & All-Rounded: Willingness to be directly involved in tactical execution while maintaining a strategic overview. Proficient across the full marketing mix, including:
• Digital Marketing Expertise: Deep knowledge of SEO/SEM, PPC, social media marketing, email marketing, affiliate marketing, content marketing, and marketing automation platforms.
• Branding & Communications: Strong understanding of brand development, corporate communications, PR strategies, and reputation management.
• Event Management: Experience in planning and executing large-scale online and offline events, conferences, and webinars.
• Performance Marketing: Data-driven mindset with strong analytical skills to track KPIs, interpret data, and optimize campaigns for ROI. Proficiency with analytics tools (e.g., Google Analytics, CRM dashboards).
• Exceptional Communication & Interpersonal Skills: Ability to articulate complex marketing strategies clearly and persuasively to senior management, team members, and external partners. Strong presentation, negotiation, and cross-cultural communication skills.
• Adaptability & Agility: Ability to thrive in a dynamic, fast-evolving industry, quickly adapt to new trends, technologies, and market conditions.
• Results-Oriented: A strong drive for achieving measurable results and exceeding targets.
• Global Mindset: Demonstrated ability to understand and navigate diverse cultural nuances and market specificities across different regions.
• Language Proficiency: Native in Chinese and Fluent in English (written and spoken) is required.
• Technical Proficiency: Experience with CRM systems, marketing automation platforms, and project management tools.

Our client "⁠⁠香港發展股份有限公司 Hong Kong Development Corporation Limited" is seeking a Global Marketing Project Assistant to join their company

• Product Category: Mining & Mineral Processing Equipment & Components (礦山機械及零件)
• A junior level position which requires travelling to overseas client site and Mainland plants. Suitable for candidates who enjoys travelling and navigating new environments. (需外出公幹)

What you'll be doing?

• Product Strategy: Collect customer requirements, analyze competitors, and develop innovative product promotion strategies.
• Lifecycle Management: Participate in the entire product journey, from development and manufacturing to marketing, ensuring success at every stage.
• Market Research: Independently conduct global market research on mining machinery and provide valuable recommendations for market development.
• Financial Management: Ensure smooth operations by managing shipments, account reconciliation, invoicing, and payment collection.

Who are they looking for?

• Educational Background: Graduates with a Bachelor's degree or higher in mechanical engineering or international trade and marketing.
• Work Experience: At least one year of experience in international trade, with a solid understanding of basic international trade law.
• Travel Readiness: Enthusiastic about international travel and capable of handling work pressure.
• Attention to Detail: Meticulous individuals with strong communication skills and a talent for team collaboration.
• Language Proficiency: Fluent in Cantonese, English, and Mandarin, with the ability to use them as working languages.

產品:礦山機械及零件

職位職責:

• 客戶需求收集、競爭產品分析,並制定產品推廣策略
• 參與產品研發、製造、營銷、渠道等整個生命週期的規劃與管理
• 能夠獨立調研國際礦山機械市場,並對國際市場開發提出可行性建議
• 跟進發貨、對帳、開票、回款進度,確保按期回款

任職要求:

• 機械製造、國際貿易或語言類相關專業,學士學位及以上
• 一年及以上國際貿易 / 市場營銷工作經驗,掌握國際貿易的基本流程
• 能勝任國內外出差
• 工作嚴謹,具備較強的語言溝通能力和團隊合作能力
• 粵語、英語、普通話流利
• 熟練掌握一項第二外語,如俄語、西班牙語等優先

Ready to join this role? Apply now to submit your resume with date of availability and expected salaryto us

• Interested parties please WhatsApp for any enquiries.

Refer A Candidate and Earn $2,000e

We are seeking a Digital Marketing Leader to own and drive the digital marketing strategy for Coins.ph and Coins.xyz’s payments and crypto businesses. This role will lead end-to-end digital growth initiatives, with a strong focus on paid advertising campaigns and performance marketing. The ideal candidate will be both a strategic thinker and a hands-on executor, capable of managing budgets, teams, and cross-functional campaigns to deliver measurable growth.

• Strategy & Leadership: Develop and execute an integrated digital marketing strategy across paid, owned, and earned channels to drive user acquisition, engagement, and retention; Manage digital marketing budgets, ensuring optimal allocation for maximum ROI.
• Paid Ads Management: Own performance marketing and paid ad campaigns across Google, Facebook, TikTok, programmatic, and other major ad platforms; Design and implement bidding strategies, targeting plans, and creative testing to maximize ROAS; Identify and test emerging ad platforms and formats to uncover new growth opportunities; Monitor paid campaign performance daily, optimizing based on data insights and market trends.
• Campaign Execution: Plan and execute large-scale acquisition campaigns for payments, crypto, and B2B products; Oversee SEO/SEM initiatives to drive organic growth alongside paid ads; Partner with creative teams to deliver compelling ad creatives and conversion-focused messaging.
• Data & Optimization: Track and analyze campaign performance, conducting A/B tests to optimize results; Collaborate with Data & Analytics to generate actionable insights and refine targeting strategies; Monitor KPIs including CAC, ROAS, LTV, CTR, and conversion rates.
• Team & Collaboration: Lead and mentor the digital marketing team, fostering a data-driven, high-performance culture; Collaborate with Product, Sales, BD, and Regional Marketing teams to align campaigns with product launches, promotions, and market expansion; Ensure all paid ads comply with relevant advertising regulations and brand guidelines.

• Bachelor’s degree in Marketing, Business, Communications, or related field (MBA is a plus)
• 7+ years of experience in digital marketing, with at least 3 years in a leadership role
• Proven track record in managing high-budget, multi-channel paid ad campaigns in fintech, payments, or crypto
• Strong analytical skills and experience with marketing analytics tools (e.g., Google Analytics, Mixpanel, Appsflyer)
• Expertise in paid ad platforms, bidding strategies, and attribution models
• Excellent leadership, communication, and cross-functional collaboration skills
• Creative problem solver with a growth mindset and ability to thrive in a fast-paced environment

• Paid ad-driven new user acquisition volume and cost efficiency
• ROAS and campaign ROI
• Conversion rate improvements across paid channels
• New user growth in reach, impressions, and market share through paid advertising

• Not Applicable

• Full-time

• Marketing and Sales

We are seeking a Digital Marketing Leader to own and drive the digital marketing strategy for Coins.ph and Coins.xyz’s payments and crypto businesses. This role will lead end-to-end digital growth initiatives, with a strong focus on paid advertising campaigns and performance marketing. The ideal candidate will be both a strategic thinker and a hands-on executor, capable of managing budgets, teams, and cross-functional campaigns to deliver measurable growth.

• Strategy & Leadership: Develop and execute an integrated digital marketing strategy across paid, owned, and earned channels to drive user acquisition, engagement, and retention; Manage digital marketing budgets, ensuring optimal allocation for maximum ROI.
• Paid Ads Management: Own performance marketing and paid ad campaigns across Google, Facebook, TikTok, programmatic, and other major ad platforms; Design and implement bidding strategies, targeting plans, and creative testing to maximize ROAS; Identify and test emerging ad platforms and formats to uncover new growth opportunities; Monitor paid campaign performance daily, optimizing based on data insights and market trends.
• Campaign Execution: Plan and execute large-scale acquisition campaigns for payments, crypto, and B2B products; Oversee SEO/SEM initiatives to drive organic growth alongside paid ads; Partner with creative teams to deliver compelling ad creatives and conversion-focused messaging.
• Data & Optimization: Track and analyze campaign performance, conducting A/B tests to optimize results; Collaborate with Data & Analytics to generate actionable insights and refine targeting strategies; Monitor KPIs including CAC, ROAS, LTV, CTR, and conversion rates.
• Team & Collaboration: Lead and mentor the digital marketing team, fostering a data-driven, high-performance culture; Collaborate with Product, Sales, BD, and Regional Marketing teams to align campaigns with product launches, promotions, and market expansion; Ensure all paid ads comply with relevant advertising regulations and brand guidelines.

• Bachelor’s degree in Marketing, Business, Communications, or related field (MBA is a plus)
• 7+ years of experience in digital marketing, with at least 3 years in a leadership role
• Proven track record in managing high-budget, multi-channel paid ad campaigns in fintech, payments, or crypto
• Strong analytical skills and experience with marketing analytics tools (e.g., Google Analytics, Mixpanel, Appsflyer)
• Expertise in paid ad platforms, bidding strategies, and attribution models
• Excellent leadership, communication, and cross-functional collaboration skills
• Creative problem solver with a growth mindset and ability to thrive in a fast-paced environment

• Paid ad-driven new user acquisition volume and cost efficiency
• ROAS and campaign ROI
• Conversion rate improvements across paid channels
• New user growth in reach, impressions, and market share through paid advertising

• Not Applicable

• Full-time

• Marketing and Sales

Please note: This is not a Remote role and will require the individual to be based in Hong Kong and follow a hybrid work schedule. This is an Individual Contributor role.

We are looking for a business minded marketer with a passion for entrepreneurism to lead a Fanta & Schweppes across Hong Kong and Taiwan. This is a unique opportunity to build a highly profitable, digital driven global brand from the bottom up. Possessing some super-powers will be essential to success. The ideal candidate will be a keen brand strategist but also have strong business acumen, an analytical wizard but also an impactful storyteller, resilient and highly resourceful. The vision is to grow Fanta & Schweppes into one of the most loved consumer brands and become the biggest profit driver for the company. With significant business in mainland Hong Kong and Tai Wan the role will provide true multi-market impact.

What You'll Do for Us:

• Core focus will be to develop and execute Fanta & Schweppes brand growth strategies and business plans to fuel equity and market share growth.
• This will involve collaboration within the marketing function across the networked organization globally, locally and in other OU for GC&M led campaigns as well as other OU led campaigns.
• This will also require cross-functional work with Creative, IMX, Frontline Marketing, Customer Commercial and Franchise, Finance, Technical and R&D, bottler marketing and sales teams.
• You will need to master and own global brand architectures and standards, local human insights and market reality to fuel brand and business, inspire partners and deliver consistent consumer brand experiences.
• You will need to develop and drive a comprehensive eCommerce and digital business model as the biggest retail channel for Fanta & Schweppes.
• Keep a finger on the pulse of consumers, customer and market. Constantly measure business performance and marketing effectiveness. Influence the system to action with speed.
• Import and export winning ideas and work across the global Fanta & Schweppes marketing community.

Qualifications & Requirements:

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field. An advanced degree (MBA or equivalent) is a plus, especially with a focus on brand management, strategy, or digital marketing.
• Minimum of 7 to 9 years of relevant experience in brand management, marketing, or related commercial roles, ideally within the FMCG, consumer products, or retail industries.
• Proven track record in leading brand strategy development and execution, ideally within the FMCG or consumer products industry. Experience across both emerging and established brands in the Hong Kong and Taiwan markets is highly valued.
• Hands-on experience in eCommerce-led business models and digital marketing strategies, with the ability to drive online brand growth and performance.
• Strong cross-functional collaboration skills, with experience working in complex matrixed environments across multiple geographies and teams (including Creative, IMX, Customer & Commercial, Franchise, Finance, and R&D).
• Strong business acumen with a data-driven mindset. You can connect insights to action and have a history of influencing key stakeholders with clarity and confidence.
• Budget planning and financial management capabilities, with an understanding of ROI and performance tracking.
• Full professional fluency in English is required to collaborate in our globally networked environment. Proficiency in Chinese (Cantonese or Mandarin) is highly preferred for success in Hong Kong and Taiwan markets.
• A passion for brand building, innovation, and creating consumer value. You bring curiosity, resilience, and a growth mindset in everything you do.

What can help you to be successful in the role?

Growth Behavior:

• Growth Mindset: Demonstrates Curiosity. Welcomes failure as a learning opportunity.
• Smart Risk: Makes bold decisions/recommendations.
• Externally Focused: Understands the upstream and downstream implications of his/her work.
• Performance Driven & Accountable: Has high performance standards. Outperforms her/his peers.
• Fast/Agile: Removes barriers to move faster. Experiments and adapts. Thrives under pressure and fast pace.
• Empowered: Brings solutions instead of problems. Challenges the status quo. Has the courage to take an unpopular stance.

Leadership Behavior

• Act Like an Owner: Deliver results, creating value for our brands, our System, our customers and key stakeholders.
• Collaborate with the System, Customers and Key Stakeholders
• Develops Self and Others: Develop self and support others' development to achieve their full potential.
• Drive Innovation: Generate new or unique solutions and embrace new ideas that help sustain our business.

What We Can Do For You

• Career growth and development: Leveraging our boundaryless network, we provide access to educational platforms and provide coaching, mentoring and feedback, as a part of our Leadership & Development process.
• Diverse and inclusive culture: You'll be embraced for who you are and empowered to use your voice to help others find theirs. We want to make our culture inevitable.
• International Experience: Become part of international projects and work along multicultural teams, through our global network.

Skills

Market Trends; Market Research; Product Development; Sales; Design; Sales Volume; Marketing; Strategic Selling

Annual Incentive Reference Value Percentage:15

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Job description

Some careers shine brighter than others.

If you're looking for a career that will help you stand out, join HSBC and fulfil your potential. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.

HSBC Corporate and Institutional Banking is a markets-led, financing-focused business that provides investment and financial solutions. Through our international network, we connect emerging and mature markets, covering key growth areas. We partner with our corporate, government and institutional clients to help them achieve consistent, long-term performance. Our products and services include advisory, financing, prime services, research and analysis, securities services, trading and sales and transaction banking.

We are currently seeking a high calibre professional to join our team as a Senior Manager, Global Corporates Marketing.

Role purpose (overall high-level summary of the role)

We are seeking a dynamic and commercially focused Global Marketing Lead to spearhead our marketing initiatives targeting Global Corporates within Corporate and Institutional Banking (CIB). This role is essential for driving revenue growth, enhancing client engagement, and strengthening the bank's presence among multinational corporates.

Drawing on your banking experience, you will collaborate with Coverage, Sector Coverage, Strategy, Product and Marketing teams to lead the execution of marketing strategies designed to strengthen and deepen client relationships, originate new deals, increase market share. This role is ideal for a marketing professional enthusiastic about aligning industry expertise with client needs to drive commercial success.

Principal Accountabilities and Responsibilities (e.g., for Business, Customers and Stakeholders; internal control environment, etc.)

In this role you will:

Commercial Strategy & Growth Marketing

• Lead the global marketing strategy for Global Corporate clients, aligning with commercial growth objectives. Identify and prioritize marketing opportunities within the segment
• Shape and assist in executing marketing programs that drive client acquisition, strengthen and deepen client relationships, originate new deals and increase market share

Segment & Sector Positioning

• Develop clear and distinct value propositions that address segment and industry specific challenges
• Collaborate with Product & Business Marketing to ensure solutions meet client needs
• Build tailored narratives that combine market insights, relevant current themes (e.g. digitalization) and the bank's expertise

Campaigns, Content & Projects

• Lead the strategy and ideation of integrated marketing campaigns that enhance brand awareness and client engagement, and partner with cross-functional teams including Marketing Services to deliver impact
• Develop a content strategy and drive ongoing management to ensure relevance for the segment including thought leadership pieces, digital content and client success stories to support marketing objectives
• Partner with Events teams and the business on events strategy for the audience, and the delivery of strategic client forums and executive briefings that highlight segment and sector leadership

Performance & Insights

• Track and analyse performance metrics related to brand, client engagement, pipeline influence, revenue and campaign effectiveness.
  
  Utilize data insights to refine marketing strategies continuously
• Passionately advocate for client perspectives in marketing and go-to-market activities

Leadership & Teamwork

• Direct cross-functional teams, ensuring cohesive marketing effort across various areas and regions
• Potentially line manage a Marketing Manager, driving performance and excellence
• Drive strong collaboration across all business lines and segments
• Partner closely with Coverage, Sector Coverage, Product Marketing, Communications and Strategy teams as well as other marketing teams
• Serve as an advisor to internal stakeholders on go-to-market strategy, client engagement, and market positioning
• Promote Agile Principles and foster a collaborative working environment that reflects HSBC's values

Requirements

Functional Knowledge

To be successful you will need:

• Extensive years of B2B marketing experience, with a focus on commercial marketing within global banking or financial services, and/or experience preferably in corporate coverage
• Strong understanding of CIB segments, products and services
• Passionate about customer centricity and the latest market trends
• Proven ability to translate client and market insights into effective marketing strategies and campaigns
• Strong leadership and collaboration skills within global, matrixed organizations
• Bachelor's degree required; MBA or Master's in Marketing, Business, or related field preferred

Opening up a world of opportunity

HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.

Issued by The Hongkong and Shanghai Banking Corporation Limited.

Duties & Responsibilities:

• Assist to the Director of Global Digital Marketing Operation for implementation of the digital marketing transformation for Lee Kum Kee globally including:

1.AI application in business environment

2.Digital Asset Management (DAM) development

3.Global social media & content strategy & implementation.

• Partner with Global Digital Innovation team to build the Digital Marketing capabilities and infrastructure, with orchestration of company priority, brand & category strategy & Zones business needs

Global System Development:

AI Capability

• Digital savvy familiar with AI technology and have hands on experience on AI applications in digital system, like AIGC, AI data analysis, etc.
• Collaborate with partner departments like Legal, Corporate Affair, to ensure materials on system is well managed with proper SOP guidance.

DAM

• Global DAM system project to partner with Digital Innovation Team (DI) and our Zone partners in the markets. Extensive internal communications with zones & understand their requirements on system to identify area to improve for upgrading system operations.
• Build a strong digital platform to connect Global and Zones Marketing, ensure all marketing ideas / campaigns / directions are seamlessly communicated through DAM system.
• Manage technical system aspects with vendor such as site speed, mobile- friendliness and UIUX.

DTC Digital Marketing & CRM

• Digital Marketing knowledge in both China and non-China eco system, to support DTC project. Familiar with Global CRM system will be an advantage.
• With Content Creation Experience / Strong story telling skill will be an advantage.
• CRM development & implementation experience, collect consumer data and support the company in consumer centric transformation.

Requirements & Skills:

• Bachelor degree holder
• Extensive experience in digital marketing, with a proven track record of developing and executing successful digital marketing strategies in a dynamic business environment
• Global or regional exposure is a MUST
• Experience in FMCG categories is a plus
• Strong strategic digital marketing and user experience competence and analytical thinking
• Extensive knowledge of both China and out of China digital marketing channels, platforms, and best practices, data management and content marketing
• Excellent analytical skills, with the ability to interpret data, identify trends, and make data-driven decisions to optimize marketing strategies.
• Exceptional Project Management skill. Strongly self-motivated and passionate about delivering new digital ideas/projects from beginning till end
• Proficient in spoken and written Chinese and English, fluent Mandarin
• Familiar with Digital Analytic Tools. Outstanding in MS Excel & Powerpoint
• Ability to influence senior management as well key stakeholders across multiple functions
• Good team player and appreciate Lee Kum Kee corporate culture and value
• Willing to travel occasionally

Duties & Responsibilities: -

• Assist to the Director  of Global Digital Marketing Operation for implementation of the digital marketing transformation for Lee Kum Kee globally including:

• AI application in business environment

• Digital Asset Management (DAM) development
• Global social media & content strategy & implementation.
• Partner with Global Digital Innovation team to build the Digital Marketing capabilities and infrastructure, with orchestration of company priority, brand & category strategy & Zones business needs

Global System Development:

AI Capability

• Digital savvy familiar with AI technology and have hands on experience on AI applications in digital system, like AIGC, AI data analysis, etc.

• Collaborate with partner departments like Legal, Corporate Affair, to ensure materials on system is well managed with proper SOP guidance.

DAM

• Global DAM system project to partner with Digital Innovation Team (DI) and our Zone partners in the markets. Extensive internal communications with zones & understand their requirements on system to identify area to improve for upgrading system operations.
• Build a strong digital platform to connect Global and Zones Marketing, ensure all marketing ideas / campaigns / directions are seamlessly communicated through DAM system.
• Manage technical system aspects with vendor such as site speed, mobile- friendliness and UIUX.

DTC Digital Marketing & CRM

• Digital Marketing knowledge in both China and non-China eco system, to support DTC project. Familiar with Global CRM system will be an advantage.

• With Content Creation Experience / Strong story telling skill will be an advantage.

• CRM development & implementation experience, collect consumer data and support the company in consumer centric transformation.

Requirements & Skills: -

• Bachelor degree holder & digital savvy.
• Excellent MS Excel, Powerpoint skill for preparing analysis and presentation to C-level Executives.
• Extensive experience in digital marketing, with a proven track record of developing digital system / platform. Executing successful digital marketing strategies in a dynamic business environment.
• Global or regional experience is a MUST
• Experience in FMCG will be an advantage.
• Strong strategic digital marketing and user experience competence and analytical thinking
• AI experienced & able to think out of the box on AI application in FMCG industry.
• Extensive knowledge of both China and out of China digital marketing channels, platforms, and best practices, data management and content marketing
• Excellent analytical skills, with the ability to interpret data, identify trends, and make data-driven decisions to optimize marketing strategies.
• Exceptional Project Management skill. Strongly self-motivated and passionate about delivering new digital ideas/projects from beginning till end
• Proficient in spoken and written Chinese and English, fluent Mandarin
• Familiar with Digital Analytic Tools.
• Good team player and appreciate Lee Kum Kee corporate culture and value
• Immediate available will be an advantage.
• Willing to travel occasionally