18 Global Marketing jobs in Hong Kong

Join to apply for the Head of Global Marketing (UM20250701) role at Ultima Markets

2 days ago Be among the first 25 applicants

Join to apply for the Head of Global Marketing (UM20250701) role at Ultima Markets

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Ultima Markets is seeking an exceptional and dynamic Head of Global Marketing to lead our marketing efforts across all our international markets. This hands-on, all-rounded leader will be instrumental in driving our brand's growth, expanding our global footprint, and cementing our position as a leading forex broker.

Responsibilities:

• Strategically plan, develop, and execute comprehensive digital marketing campaigns and offline activities across all Ultima Markets' operating regions worldwide.
• Drive brand awareness, customer acquisition, and retention for both retail FX and institutional sectors, ensuring alignment with overall business objectives.
• Lead, mentor, and inspire a high-performing global marketing team, fostering a culture of innovation, collaboration, and accountability.
• Oversee and manage performance marketing, digital marketing, branding initiatives, offline and online events, public relations & corporate communications, promotions, website development and optimization, design & content creation, and sponsorship activities.
• Utilize data-driven insights to analyze campaign performance, identify market trends, and optimize marketing strategies for maximum ROI.
• Collaborate closely with sales, product development, and other internal stakeholders to ensure cohesive and integrated go-to-market strategies.
• Manage marketing budgets effectively, ensuring efficient allocation of resources across various channels and regions.
• Stay abreast of industry best practices, emerging technologies, and competitive landscapes to maintain Ultima Markets' competitive edge.

Job Requirements:

• Educational Background: Bachelor's degree in Marketing, Business Administration, Communications, or a related field. An MBA or advanced degree is highly preferred.
• Minimum of 8-10 years of progressive marketing experience, with at least 3-5 years in a senior leadership role (e.g., Head of Marketing, Marketing Director, or similar) overseeing global or multi-regional marketing initiatives.
• Proven experience within the Forex, CFD, or broader financial services industry is essential. Experience with both retail and institutional clients is highly desirable.
• Demonstrable track record of successfully planning, executing, and optimizing diverse marketing campaigns across various channels (digital, offline, events, PR).
• Strong Leadership: Proven ability to lead, motivate, and develop a diverse, high-performing global marketing team. Experience managing remote teams is a plus.
• Strategic Thinking & Business Acumen: Ability to translate business goals into actionable marketing strategies, understand market dynamics, and identify growth opportunities in a fast-paced financial environment.
• Hands-on & All-Rounded: Willingness to be directly involved in tactical execution while maintaining a strategic overview. Proficient across the full marketing mix, including:
• Digital Marketing Expertise: Deep knowledge of SEO/SEM, PPC, social media marketing, email marketing, affiliate marketing, content marketing, and marketing automation platforms.
• Branding & Communications: Strong understanding of brand development, corporate communications, PR strategies, and reputation management.
• Event Management: Experience in planning and executing large-scale online and offline events, conferences, and webinars.
• Performance Marketing: Data-driven mindset with strong analytical skills to track KPIs, interpret data, and optimize campaigns for ROI. Proficiency with analytics tools (e.g., Google Analytics, CRM dashboards).
• Exceptional Communication & Interpersonal Skills: Ability to articulate complex marketing strategies clearly and persuasively to senior management, team members, and external partners. Strong presentation, negotiation, and cross-cultural communication skills.
• Adaptability & Agility: Ability to thrive in a dynamic, fast-evolving industry, quickly adapt to new trends, technologies, and market conditions.
• Results-Oriented: A strong drive for achieving measurable results and exceeding targets.
• Global Mindset: Demonstrated ability to understand and navigate diverse cultural nuances and market specificities across different regions.
• Language Proficiency: Native in Chinese and Fluent in English (written and spoken) is required.
• Technical Proficiency: Experience with CRM systems, marketing automation platforms, and project management tools.

• Seniority level Director

• Employment type Full-time

• Job function Marketing

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Get notified about new Head of Global Marketing jobs in Yau Tsim Mong District, Hong Kong SAR .

Shenzhen, Guangdong, China CN¥20,000.00-CN¥30,000.00 1 year ago

Kwun Tong District, Hong Kong SAR 3 days ago

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Join to apply for the Global VP Marketing/CMO role at CoinMarketCap

Join to apply for the Global VP Marketing/CMO role at CoinMarketCap

• Define objectives for the Marketing function in partnership with the senior leaders of the organization and of the leadership team
• Drive implementation / execution of Marketing strategies and tactics to achieve key results as set on a quarterly and annual basis
• Empower Marketing team leads across the business units to succeed in their roles and deliver commercial outcomes across our product suite
• Empower our Local and Community Management teams to grow the addressable market for our products and the overall CoinMarketCap ecosystem
• Instill a culture of practice, performance, and data orientation through consistent project management across social media, web, chat, content, and video assets
• Support and enable the Brand and PR teams to tell a compelling and coherent narrative about CoinMarketCap and the role of the company and its products in the emergence of the decentralized web
  
  
  

• Define objectives for the Marketing function in partnership with the senior leaders of the organization and of the leadership team
• Drive implementation / execution of Marketing strategies and tactics to achieve key results as set on a quarterly and annual basis
• Empower Marketing team leads across the business units to succeed in their roles and deliver commercial outcomes across our product suite
• Empower our Local and Community Management teams to grow the addressable market for our products and the overall CoinMarketCap ecosystem
• Instill a culture of practice, performance, and data orientation through consistent project management across social media, web, chat, content, and video assets
• Support and enable the Brand and PR teams to tell a compelling and coherent narrative about CoinMarketCap and the role of the company and its products in the emergence of the decentralized web
  
  
  

• 10+ years of experience in technology, financial services, or fintech companies, of which 5 was focused on a leadership or management role in a Marketing function
• Demonstrated track record of delivering on growth metrics, such as web traffic, leads, client conversions, and revenue generation
• Understanding of how to manage a complex portfolio of products with multiple brands, customer audiences, and conversion funnels
• Experience managing to a budget and making trade-off decisions between marketing programs, based on quantitative analysis and product outcomes
• Strong project management capability and detail orientation
• Experience growing passionate user or developer communities in order to catalyze market adoption of technologies
• Ability to effectively manage a complex, remote-first team with a diverse set of backgrounds, opinions, and working styles
• A collaborative approach to working with senior stakeholders with a variety of reasoned views and expectations
• Ability to leverage a professional network to achieve business objectives, and grow the team as the business matures
  

• Seniority level Not Applicable

• Employment type Full-time

• Job function Marketing and Sales
• Industries Information Services

Referrals increase your chances of interviewing at CoinMarketCap by 2x

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

Join to apply for the Global VP Marketing/CMO role at CoinMarketCap

Join to apply for the Global VP Marketing/CMO role at CoinMarketCap

• Define objectives for the Marketing function in partnership with the senior leaders of the organization and of the leadership team
• Drive implementation / execution of Marketing strategies and tactics to achieve key results as set on a quarterly and annual basis
• Empower Marketing team leads across the business units to succeed in their roles and deliver commercial outcomes across our product suite
• Empower our Local and Community Management teams to grow the addressable market for our products and the overall CoinMarketCap ecosystem
• Instill a culture of practice, performance, and data orientation through consistent project management across social media, web, chat, content, and video assets
• Support and enable the Brand and PR teams to tell a compelling and coherent narrative about CoinMarketCap and the role of the company and its products in the emergence of the decentralized web
  

• Define objectives for the Marketing function in partnership with the senior leaders of the organization and of the leadership team
• Drive implementation / execution of Marketing strategies and tactics to achieve key results as set on a quarterly and annual basis
• Empower Marketing team leads across the business units to succeed in their roles and deliver commercial outcomes across our product suite
• Empower our Local and Community Management teams to grow the addressable market for our products and the overall CoinMarketCap ecosystem
• Instill a culture of practice, performance, and data orientation through consistent project management across social media, web, chat, content, and video assets
• Support and enable the Brand and PR teams to tell a compelling and coherent narrative about CoinMarketCap and the role of the company and its products in the emergence of the decentralized web
  

• 10+ years of experience in technology, financial services, or fintech companies, of which 5 was focused on a leadership or management role in a Marketing function
• Demonstrated track record of delivering on growth metrics, such as web traffic, leads, client conversions, and revenue generation
• Understanding of how to manage a complex portfolio of products with multiple brands, customer audiences, and conversion funnels
• Experience managing to a budget and making trade-off decisions between marketing programs, based on quantitative analysis and product outcomes
• Strong project management capability and detail orientation
• Experience growing passionate user or developer communities in order to catalyze market adoption of technologies
• Ability to effectively manage a complex, remote-first team with a diverse set of backgrounds, opinions, and working styles
• A collaborative approach to working with senior stakeholders with a variety of reasoned views and expectations
• Ability to leverage a professional network to achieve business objectives, and grow the team as the business matures
  

• Seniority level Not Applicable

• Employment type Full-time

• Job function Marketing and Sales
• Industries Information Services

Referrals increase your chances of interviewing at CoinMarketCap by 2x

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This role’s key responsibility is to support the Category Director of Global Marketing by managing the assigned global product category to meet commercial KPIs; top-line, market share, brand equity, gross margin and marketing contribution.

To support the go-to-market marketing plan for new product launches as well as annual business planning. Support the capability development of junior marketing staff in the global marketing team.

Responsibilities:

• Work with the markets (RSOs/BPS) and Marketing Intelligence team in providing updated category analysis as key inputs for Annual Marketing planning
• Review the performance of existing & new product
• Define strategic role of the category and the products via strategic analysis, clear product concept, impactful marketing plans, and assessment of results
• Provide strategic recommendations and management of assigned Global 3 years product innovation portfolio roadmap
• Provide campaign (objective) brief for the designated product project
• Support Global Brand team in providing timely feedback regarding communication assets
• Provide constructive feedback to help RSO/BPs in developing Go-to-market marketing plan for new product launches (Marketing mix management, Brand communication including Digital)
• Promote and share marketing best practices and global category insights among the markets to improve go-to-market strategic plan
• Share & upsell global product strategic plan in a timely and constructively manner
• Build a collaborative relationship with both cross functional teams & RSO/BP

Requirement:

• Bachelor degree in Marketing or Business Management or related fields
• At least 8 years of Product Marketing experience in FMCG/Electronics/Consumer goods industry with at least regional responsibilities
• Minimum 3 years of managerial experience
• Good understanding of brand strategies (e.g product portfolio, consumer communication like digital behaviors)
• With strategic mindset, as well as being hands-on in setting and executing the strategy
• Being knowledgeable in commercial and financial analysis
• Being creative and yet adopt fact-based approach for decision-making or problem solving
• Knowledgeable on the consumers needs, technology and competition benchmark
• A good team player with good communication, negotiation and stakeholder management skills
• Fluent in spoken and written English and Chinese including Putonghua
• Microsoft office and basic PC skills required
• Being able to travel

Candidate with more experience will be considered as Senior Manager, Category Marketing.

For more company details, please visit our website at

We offer attractive remuneration package, 5-day work week and long-term career development opportunities to the right candidate. Please send your full resume with current and expected salary by clicking "Apply".

We are an equal opportunity employer. The information provided by you will be treated in strict confidence and used for recruitment purpose only.

All personal data collected during the application process will be kept for 12 months after its completion, and will be destroyed thereafter.

• Seniority level Mid-Senior level

• Employment type Full-time

• Job function Marketing, Product Management, and Strategy/Planning
• Industries Appliances, Electrical, and Electronics Manufacturing

Referrals increase your chances of interviewing at GP Batteries by 2x

New Territories, Hong Kong SAR 1 week ago

Sha Tin District, Hong Kong SAR 2 weeks ago

Sha Tin District, Hong Kong SAR 2 weeks ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

Get AI-powered advice on this job and more exclusive features.

This role’s key responsibility is to support the Category Director of Global Marketing by managing the assigned global product category to meet commercial KPIs; top-line, market share, brand equity, gross margin and marketing contribution.

To support the go-to-market marketing plan for new product launches as well as annual business planning. Support the capability development of junior marketing staff in the global marketing team.

Responsibilities:

• Work with the markets (RSOs/BPS) and Marketing Intelligence team in providing updated category analysis as key inputs for Annual Marketing planning
• Review the performance of existing & new product
• Define strategic role of the category and the products via strategic analysis, clear product concept, impactful marketing plans, and assessment of results
• Provide strategic recommendations and management of assigned Global 3 years product innovation portfolio roadmap
• Provide campaign (objective) brief for the designated product project
• Support Global Brand team in providing timely feedback regarding communication assets
• Provide constructive feedback to help RSO/BPs in developing Go-to-market marketing plan for new product launches (Marketing mix management, Brand communication including Digital)
• Promote and share marketing best practices and global category insights among the markets to improve go-to-market strategic plan
• Share & upsell global product strategic plan in a timely and constructively manner
• Build a collaborative relationship with both cross functional teams & RSO/BP

Requirement:

• Bachelor degree in Marketing or Business Management or related fields
• At least 8 years of Product Marketing experience in FMCG/Electronics/Consumer goods industry with at least regional responsibilities
• Minimum 3 years of managerial experience
• Good understanding of brand strategies (e.g product portfolio, consumer communication like digital behaviors)
• With strategic mindset, as well as being hands-on in setting and executing the strategy
• Being knowledgeable in commercial and financial analysis
• Being creative and yet adopt fact-based approach for decision-making or problem solving
• Knowledgeable on the consumers needs, technology and competition benchmark
• A good team player with good communication, negotiation and stakeholder management skills
• Fluent in spoken and written English and Chinese including Putonghua
• Microsoft office and basic PC skills required
• Being able to travel

Candidate with more experience will be considered as Senior Manager, Category Marketing.

For more company details, please visit our website at

We offer attractive remuneration package, 5-day work week and long-term career development opportunities to the right candidate. Please send your full resume with current and expected salary by clicking "Apply".

We are an equal opportunity employer. The information provided by you will be treated in strict confidence and used for recruitment purpose only.

All personal data collected during the application process will be kept for 12 months after its completion, and will be destroyed thereafter.

• Seniority level Mid-Senior level

• Employment type Full-time

• Job function Marketing, Product Management, and Strategy/Planning
• Industries Appliances, Electrical, and Electronics Manufacturing

Referrals increase your chances of interviewing at GP Batteries by 2x

New Territories, Hong Kong SAR 1 week ago

Sha Tin District, Hong Kong SAR 2 weeks ago

Sha Tin District, Hong Kong SAR 2 weeks ago

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We are looking for a dynamic and detail-oriented Assistant Manager in Brand Management and Communications in Group level. To lead and execute integrated brand and communication strategies that elevate the brand image, also drive brand consistency across all touchpoints.

Key Responsibilities:

• Develop global strategies and integrated consumer campaigns that drive brand awareness, category top of mind and commercial objectives from a diverse source of markets across Hong Kong, Mainland China and international regions.
• Lead, guide and support all implementation in relation to brand guideline, brand platform, position and etc.
• Work closely with agencies and deliver Group level communication content and strategy. (Branding, Digital, Social KOLs, PR, Event and Advertising)
• Analyse market trends and brand strategies to steer effective communication tactics that speak to diverse consumers and build the connection that cultivate higher brand affinity.
• Collaborate with global partnership agency to identity brand opportunities to strengthen the Chow Tai Fook Brand.
• Act as a brand guardian and strictly enforce brand guidelines - ensuring consistency and cohesiveness across all internal and external platforms.
• Lead and guide a comprehensive brand asset library and ensure all related materials align with the brand’s operating matrix.

Requirements:

• University Degree in Marketing, Advertising, Communications or a related discipline.
• 6-8 years of relevant experience in branding and marketing communications from multinational retail companies.
• Resourceful, able to work independently and under pressure, and have exceptional interpersonal skills.
• Strong leadership skills and able to communicate with internal and external parties effectively.
• Experience gained from Mainland China market is highly preferred.
• Excellent verbal and written communication skills in English & Chinese.
• Candidates from Branding, PR, Digital and Communications agency are welcomed to apply.
• Candidates with more experience will be considered as Manager.

We offer excellent career opportunities, attractive remuneration package & benefits to the right candidate. Interested parties please apply by clicking "Apply" with a full resume.

All information collected will be used for recruitment purposes only.

• Seniority level Mid-Senior level

• Employment type Full-time

• Job function Marketing, Advertising, and Project Management
• Industries Retail Luxury Goods and Jewelry and Retail

Referrals increase your chances of interviewing at Chow Tai Fook Jewellery Group by 2x

Wan Chai District, Hong Kong SAR 4 days ago

Wan Chai District, Hong Kong SAR 1 week ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

Get AI-powered advice on this job and more exclusive features.

We are looking for a dynamic and detail-oriented Assistant Manager in Brand Management and Communications in Group level. To lead and execute integrated brand and communication strategies that elevate the brand image, also drive brand consistency across all touchpoints.

Key Responsibilities:

• Develop global strategies and integrated consumer campaigns that drive brand awareness, category top of mind and commercial objectives from a diverse source of markets across Hong Kong, Mainland China and international regions.
• Lead, guide and support all implementation in relation to brand guideline, brand platform, position and etc.
• Work closely with agencies and deliver Group level communication content and strategy. (Branding, Digital, Social KOLs, PR, Event and Advertising)
• Analyse market trends and brand strategies to steer effective communication tactics that speak to diverse consumers and build the connection that cultivate higher brand affinity.
• Collaborate with global partnership agency to identity brand opportunities to strengthen the Chow Tai Fook Brand.
• Act as a brand guardian and strictly enforce brand guidelines - ensuring consistency and cohesiveness across all internal and external platforms.
• Lead and guide a comprehensive brand asset library and ensure all related materials align with the brand’s operating matrix.

Requirements:

• University Degree in Marketing, Advertising, Communications or a related discipline.
• 6-8 years of relevant experience in branding and marketing communications from multinational retail companies.
• Resourceful, able to work independently and under pressure, and have exceptional interpersonal skills.
• Strong leadership skills and able to communicate with internal and external parties effectively.
• Experience gained from Mainland China market is highly preferred.
• Excellent verbal and written communication skills in English & Chinese.
• Candidates from Branding, PR, Digital and Communications agency are welcomed to apply.
• Candidates with more experience will be considered as Manager.

We offer excellent career opportunities, attractive remuneration package & benefits to the right candidate. Interested parties please apply by clicking "Apply" with a full resume.

All information collected will be used for recruitment purposes only.

• Seniority level Mid-Senior level

• Employment type Full-time

• Job function Marketing, Advertising, and Project Management
• Industries Retail Luxury Goods and Jewelry and Retail

Referrals increase your chances of interviewing at Chow Tai Fook Jewellery Group by 2x

Wan Chai District, Hong Kong SAR 4 days ago

Wan Chai District, Hong Kong SAR 1 week ago

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3 weeks ago Be among the first 25 applicants

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Manage & oversee the GBRS team to deliver the business targets and departmental goals

• Monitor functional operations under the guidance of Head of Marketing
• Explore business opportunities through international brokers and reinsurance cedants
• Maintain a strong and long term relationship with all business sources
• Review, analyze and monitor overall underwriting results to detect trends and make any strategic changes
• Responsible for reviewing the existing products to offer support and assistance in enhancing and developing products variety to meet clients' needs
• Monitor underwriting performance and results, maintaining high degree of underwriting integrity to achieve targets
• Maintain renewal ratios by utilizing preset Company Business Guideline and Delegated Authority Limit to fulfill broker & client satisfaction
• Responsible for team monitoring to ensure the smooth running of all business including reinsurance business
• Lead, coach and develop team members through delegation of responsibilities and staff empowerment
• Monitor and manage to ensure end-to-end policy issuance process is met within agreed timeframe
• Assist and follow up on the premium collections of intermediaries with long outstanding premiums to reduce bad debts and risks
  
  

• Passed IIQE Paper 1 & 2 or holder of ANZIIF (Senior Associate) or equivalent
• Proven track record in dealing with global brokers and reinsurance cedants
• Good knowledge in multi-class of commercial line business
• Strong technical skills in general insurance
• Good command of written and spoken English, Cantonese and Mandarin
  
  

• Demonstrate a professional, courteous attitude with brokers and reinsurance partners
• A good team player with strong communication and analytical skills
• Customer focus, respond timely and ethically to requests/enquires
  
  

• Reporting to Head of Marketing
• Working location: Quarry Bay
• Working days: 5 days per week
• Fixed Working hours: Mon to Fri: 9 am to 5:30 pm
• Work from home arrangements: 1 to 2 days per week subject to seasonality
• Fast-growing business with excellent exposure and opportunities, expanding marketing team
• 20 days of Annual leave
• Medical Insurance (In & outpatient, dental, optical, annual check-up)
• Anniversary Leave (Each year on Join Date)
• Birthday Leave
• Family leave after first year of service
• Education allowance
• Double Pay
• Discretionary Bonus

• Seniority level Mid-Senior level

• Employment type Full-time

• Job function Other
• Industries IT Services and IT Consulting

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Get notified about new Senior Global Marketing Manager jobs in Hong Kong, Hong Kong SAR .

Hong Kong, Hong Kong SAR HK$80,000.00-HK$0,000.00 1 week ago

Hong Kong, Hong Kong SAR HK 70,000.00-HK 100,000.00 2 months ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

3 weeks ago Be among the first 25 applicants

Get AI-powered advice on this job and more exclusive features.

Manage & oversee the GBRS team to deliver the business targets and departmental goals

• Monitor functional operations under the guidance of Head of Marketing
• Explore business opportunities through international brokers and reinsurance cedants
• Maintain a strong and long term relationship with all business sources
• Review, analyze and monitor overall underwriting results to detect trends and make any strategic changes
• Responsible for reviewing the existing products to offer support and assistance in enhancing and developing products variety to meet clients' needs
• Monitor underwriting performance and results, maintaining high degree of underwriting integrity to achieve targets
• Maintain renewal ratios by utilizing preset Company Business Guideline and Delegated Authority Limit to fulfill broker & client satisfaction
• Responsible for team monitoring to ensure the smooth running of all business including reinsurance business
• Lead, coach and develop team members through delegation of responsibilities and staff empowerment
• Monitor and manage to ensure end-to-end policy issuance process is met within agreed timeframe
• Assist and follow up on the premium collections of intermediaries with long outstanding premiums to reduce bad debts and risks
  

• Passed IIQE Paper 1 & 2 or holder of ANZIIF (Senior Associate) or equivalent
• Proven track record in dealing with global brokers and reinsurance cedants
• Good knowledge in multi-class of commercial line business
• Strong technical skills in general insurance
• Good command of written and spoken English, Cantonese and Mandarin
  

• Demonstrate a professional, courteous attitude with brokers and reinsurance partners
• A good team player with strong communication and analytical skills
• Customer focus, respond timely and ethically to requests/enquires
  

• Reporting to Head of Marketing
• Working location: Quarry Bay
• Working days: 5 days per week
• Fixed Working hours: Mon to Fri: 9 am to 5:30 pm
• Work from home arrangements: 1 to 2 days per week subject to seasonality
• Fast-growing business with excellent exposure and opportunities, expanding marketing team
• 20 days of Annual leave
• Medical Insurance (In & outpatient, dental, optical, annual check-up)
• Anniversary Leave (Each year on Join Date)
• Birthday Leave
• Family leave after first year of service
• Education allowance
• Double Pay
• Discretionary Bonus

• Seniority level Mid-Senior level

• Employment type Full-time

• Job function Other
• Industries IT Services and IT Consulting

Referrals increase your chances of interviewing at nextRoles by 2x

Get notified about new Senior Global Marketing Manager jobs in Hong Kong, Hong Kong SAR .

Hong Kong, Hong Kong SAR HK$80,000.00-HK$0,000.00 1 week ago

Hong Kong, Hong Kong SAR HK 70,000.00-HK 100,000.00 2 months ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.