86 Influencer Marketing jobs in Hong Kong

• Develop and execute strategic influencer marketing initiatives across Digital, PR, influencer, and social media channels to enhance brand awareness.
• Plan and implement media and influencer strategies, ensuring alignment with business goals.
• Collaborate with internal teams to support pitching efforts and maximize campaign effectiveness.
• Identify, recruit, and cultivate relationships with KOLs and influencers across Hong Kong and Mainland China, building and maintaining a robust influencer database.
• Oversee end-to-end influencer campaign management, from ideation to execution and performance tracking.
• Lead content development, including brainstorming, creation, and delivery of compelling influencer-driven content.
• Conduct ongoing market research to identify trends and new opportunities for influencer partnerships and program expansion.
• Establish and maintain long-term relationships with influencers to drive brand engagement and business growth.
• Monitor campaign performance, analyze key metrics, and optimize ROI in collaboration with the Sales team.
• Stay ahead of industry trends by conducting regular competitor and market analysis.

• Fluency in English (both spoken and written) is required. A full-time bachelor’s degree or higher is preferred.
• Minimum of 3 years of experience in marketing, with a solid understanding of marketing theories and methodologies. Experience in multinational tech companies is a plus.
• Strong strategic and planning skills, a proven track record of successful marketing campaigns.
• Experience in planning and executing large-scale events, with the ability to thrive in a fast-paced environment.
• Familiarity with new media tools and content creation capabilities.
• Data-driven mindset with strong analytical skills.
• Expertise in overseas social media, PR, media planning, and marketing strategies.
• Proficiency in new media tools and content creation.
• Strong communication and coordination skills to effectively collaborate with KOCs, KOLs, and with internal and external teams.

• Performance Review (twice per year)
• Performance Bonus
• Annual Leave: 14 days and other special leaves
• Opportunity to learn and work with the most advanced advertising technology platforms
• Work in a professional, active, international and dynamic environment

Join Us and Start your eCommerce Journey

We are a rapidly growing ecommerce business in the Asian skincare and cosmetics industry. Passionate about empowering individuals, we curate high-quality products for diverse skin types. Join our energetic and hardworking team, dedicated to innovation, collaboration, and personal growth. With a fast-paced environment, we offer opportunities for skill enhancement and professional fulfillment. If you thrive in the beauty industry and want to make a global impact, join us on our exciting journey of redefining ecommerce in Asian skincare and cosmetics.

Key Job Responsibilities:

• Identify and recruit new potential KOLs and influencers aligning with our company goals and values.
• Develop influencer marketing strategies to enhance brand awareness.
• Build and maintain long-term relationships with KOLs and influencers.
• Monitor influencer performance and ensure strong ROI of influencer portfolio.
• Collaborate with internal teams such as product to drive strategic growth.
• Conduct regular market research and analysis to stay updated on latest trends and competitor activities in influencer marketing.
• Perform other duties as assigned by management.

Desired Skills and Experience:

• Excellent command of written and spoken English.
• Degree in Marketing, Business, eCommerce, or related disciplines.
• 2-3 years or more of experience in eCommerce, preferably in the beauty and fast-fashion industry. Fresh graduates are welcome; less experienced candidates may be considered for assistant roles.
• Strong interest in Korean and Asian branded beauty products.
• Solid experience in digital marketing, especially social media, influencer marketing, and affiliate marketing.
• Strong analytical skills to drive results and transform data into actionable insights.
• Well-organized, detail-oriented, and capable of managing multiple tasks.
• Ability to work independently and under pressure, while collaborating effectively with team and stakeholders.
• Knowledge of French is an advantage.

We offer a friendly team environment, good career prospects, attractive remuneration, and benefits such as a five-day work week, flexible hours, double pay, medical and dental insurance. Interested parties please send your full resume, available date, current and expected salary by clicking “Apply”.

• Associate

• Full-time

• Marketing and Strategy/Planning

• Retail

Join Us and Start your eCommerce Journey

We are a rapidly growing ecommerce business in the Asian skincare and cosmetics industry. Passionate about empowering individuals, we curate high-quality products for diverse skin types. Join our energetic and hardworking team, dedicated to innovation, collaboration, and personal growth. With a fast-paced environment, we offer opportunities for skill enhancement and professional fulfillment. If you thrive in the beauty industry and want to make a global impact, join us on our exciting journey of redefining ecommerce in Asian skincare and cosmetics.

Key Job Responsibilities:

• Identify and recruit new potential KOLs and influencers aligning with our company goals and values.
• Develop influencer marketing strategies to enhance brand awareness.
• Build and maintain long-term relationships with KOLs and influencers.
• Monitor influencer performance and ensure strong ROI of influencer portfolio.
• Collaborate with internal teams such as product to drive strategic growth.
• Conduct regular market research and analysis to stay updated on latest trends and competitor activities in influencer marketing.
• Perform other duties as assigned by management.

Desired Skills and Experience:

• Excellent command of written and spoken English.
• Degree in Marketing, Business, eCommerce, or related disciplines.
• 2-3 years or more of experience in eCommerce, preferably in the beauty and fast-fashion industry. Fresh graduates are welcome; less experienced candidates may be considered for assistant roles.
• Strong interest in Korean and Asian branded beauty products.
• Solid experience in digital marketing, especially social media, influencer marketing, and affiliate marketing.
• Strong analytical skills to drive results and transform data into actionable insights.
• Well-organized, detail-oriented, and capable of managing multiple tasks.
• Ability to work independently and under pressure, while collaborating effectively with team and stakeholders.
• Knowledge of French is an advantage.

We offer a friendly team environment, good career prospects, attractive remuneration, and benefits such as a five-day work week, flexible hours, double pay, medical and dental insurance. Interested parties please send your full resume, available date, current and expected salary by clicking “Apply”.

• Associate

• Full-time

• Marketing and Strategy/Planning

• Retail

1 day ago Be among the first 25 applicants

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YesStyle.com is a leading global online retailer that specializes in Korean and other Asian beauty, fashion and lifestyle products. Along with our sister company AsianBeautyWholesale.com which serves as a B2B distribution platform, we bring over thousands of brands to millions of customers worldwide. Learn about us at

Objective

You will assist on the strategic planning and growth of the YesStyle Influencer Program and executing its events for Arabic speaking countries. This person will not only identify new influencers and business growth opportunities, but also manage the social media channels by growing social media presence and audience engagement.

Key Responsibilities

• Identify, acquire and build long-term relationship and partnership with relevant and suitable influencers in the fashion, beauty and lifestyle sectors for Arabic market to achieve the global expansion strategy for the YesStyle Influencer Program.
• Study the local market and the competitors to give insight on how to gain a competitive advantage within the market.
• Come up with innovative campaign ideas/initiatives to engage and activate influencers to build sustainable growth on influencers’ membership lifetime value.
• Responsible for day-to-day operation of social media channels with a results-driven approach, including social media strategy formulation, content development and enquiry follow-up.
• Evaluate the effectiveness of the campaigns and conduct various analysis reports, market research and competitor analysis to formulate strategic initiatives that add value to influencer experience and performance as well as improve operational efficiency.
• Coordinate with internal teams to accomplish joint projects.

Profile Requirements

• Bachelor Degree in Marketing/PR/Communication or related disciplines
• Mininum 3 years of relevant work experience in digital marketing, influencer marketing or social media marketing etc., preferably in fashion or beauty industry
• Hands-on experience with social media management/analytics tools and solid experience in content creation
• Outstanding level of spoken and written Arabic and English. Other language abilities will be an advantage.
• Strong communication skills and exceptional capability to build long-term relationship with influencers
• High adaptability with multi-tasking skills in a fast-paced environment
• Strong aesthetic sense and savviness on the latest fashion and beauty trend
• Proactive attitude with excellent problem-solving skills
• Fast-learning, creative, well-organized and detail-minded
• Social media savvy with prior work experience/strong interest in e-commerce and digital marketing
• Collaborative team player
• Prior experience working with Influencers based in Middle East will be a plus

Why YesStyle

• Be part of the international company with offices around the globe: Hong Kong, Seoul, Berlin, and Tokyo
• Hybrid office policy
• Employee discount on the whole product assortment of YesStyle

It is now time to find your yes!

• Seniority level Associate

• Employment type Full-time

• Job function Marketing
• Industries Retail, Online and Mail Order Retail, and Internet Marketplace Platforms

Referrals increase your chances of interviewing at YesStyle.com by 2x

Central & Western District, Hong Kong SAR 1 week ago

Eastern District, Hong Kong SAR 6 days ago

Wan Chai District, Hong Kong SAR 4 weeks ago

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1 day ago Be among the first 25 applicants

Get AI-powered advice on this job and more exclusive features.

YesStyle.com is a leading global online retailer that specializes in Korean and other Asian beauty, fashion and lifestyle products. Along with our sister company AsianBeautyWholesale.com which serves as a B2B distribution platform, we bring over thousands of brands to millions of customers worldwide. Learn about us at

Objective

You will assist on the strategic planning and growth of the YesStyle Influencer Program and executing its events for Arabic speaking countries. This person will not only identify new influencers and business growth opportunities, but also manage the social media channels by growing social media presence and audience engagement.

Key Responsibilities

• Identify, acquire and build long-term relationship and partnership with relevant and suitable influencers in the fashion, beauty and lifestyle sectors for Arabic market to achieve the global expansion strategy for the YesStyle Influencer Program.
• Study the local market and the competitors to give insight on how to gain a competitive advantage within the market.
• Come up with innovative campaign ideas/initiatives to engage and activate influencers to build sustainable growth on influencers’ membership lifetime value.
• Responsible for day-to-day operation of social media channels with a results-driven approach, including social media strategy formulation, content development and enquiry follow-up.
• Evaluate the effectiveness of the campaigns and conduct various analysis reports, market research and competitor analysis to formulate strategic initiatives that add value to influencer experience and performance as well as improve operational efficiency.
• Coordinate with internal teams to accomplish joint projects.

Profile Requirements

• Bachelor Degree in Marketing/PR/Communication or related disciplines
• Mininum 3 years of relevant work experience in digital marketing, influencer marketing or social media marketing etc., preferably in fashion or beauty industry
• Hands-on experience with social media management/analytics tools and solid experience in content creation
• Outstanding level of spoken and written Arabic and English. Other language abilities will be an advantage.
• Strong communication skills and exceptional capability to build long-term relationship with influencers
• High adaptability with multi-tasking skills in a fast-paced environment
• Strong aesthetic sense and savviness on the latest fashion and beauty trend
• Proactive attitude with excellent problem-solving skills
• Fast-learning, creative, well-organized and detail-minded
• Social media savvy with prior work experience/strong interest in e-commerce and digital marketing
• Collaborative team player
• Prior experience working with Influencers based in Middle East will be a plus

Why YesStyle

• Be part of the international company with offices around the globe: Hong Kong, Seoul, Berlin, and Tokyo
• Hybrid office policy
• Employee discount on the whole product assortment of YesStyle

It is now time to find your yes!

• Seniority level Associate

• Employment type Full-time

• Job function Marketing
• Industries Retail, Online and Mail Order Retail, and Internet Marketplace Platforms

Referrals increase your chances of interviewing at YesStyle.com by 2x

Central & Western District, Hong Kong SAR 1 week ago

Eastern District, Hong Kong SAR 6 days ago

Wan Chai District, Hong Kong SAR 4 weeks ago

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Join to apply for the Social Media Manager role at BTSE

2 days ago Be among the first 25 applicants

Join to apply for the Social Media Manager role at BTSE

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About BTSE

About BTSE

BTSE Group is a leading global fintech and blockchain company that is committed to building innovative technology and infrastructure. BTSE empowers businesses and corporate clients with the advanced tools they need to excel in a rapidly evolving and competitive market. BTSE has pioneered numerous trading technologies that have been widely adopted across the industry, setting new benchmarks for innovation, performance, and security in fintech. BTSE’s diverse business lines serve both retail (B2C) customers and institutional (B2B) clients, enabling them to launch, operate, and scale fintech businesses. BTSE is seeking ambitious, motivated professionals to join our B2C and B2B teams.

About The Opportunity

As a Social Media Manager, you will be a key player in defining and expanding our brand's digital footprint across all social media platforms. Collaborating closely with our dynamic marketing team, you will spearhead the development and implementation of innovative social media strategies and campaigns that engage our audience, enhance brand visibility, and drive our message home.

Responsibilities

• Develop and execute innovative social media strategies to enhance brand awareness and engagement for different social media channels.
• Create, curate, and manage published content (images, video, written) to ensure brand consistency in voice, style, and tone.
• Oversee and streamline data tracking systems to ensure accurate and actionable insights.
• Manage the collection, analysis, and reporting of key performance metrics to drive strategic decisions.
• Apply creativity to design and implement innovative growth hacking strategies tailored to enhance user acquisition and retention.
• Design and execute user acquisition strategies aimed at expanding the user base and driving growth.
• Monitor and optimize campaigns to ensure high effectiveness and ROI, leveraging data to refine approaches.
• Collaborate with other departments (e.g., token listings, customer service) to manage reputation, identify key players, and coordinate actions.
• Ad hoc responsibilities to meet the team's social media and marketing goals.
  
  

• Proven experience as a team lead is required.
• Experience in social media management, marketing, or a related field, preferably in a technology or financial services industry.
• Demonstrated proficiency in content creation, with an excellent grasp of the English language.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
• Strong organizational skills to manage multiple projects at once in a fast-paced, deadline-driven environment.
• Knowledge of online marketing channels, blockchain, and cryptocurrency is advantageous.
• Proficiency in Mandarin is a plus.
• *Please attach your English resume when applying for this position.
• Please attach your English resume when applying for this position.
  
  

• Competitive total compensation package
• Various team building programs and company events
• And many more! Apply and let us tell you more!
  
  

• Seniority level Mid-Senior level

• Employment type Full-time

• Job function Marketing and Sales

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Sha Tin District, Hong Kong SAR 5 days ago

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Direct message the job poster from MCG Talent

We are seeking a dynamic and results-oriented Social Media Manager with experience working with FMCG clients.

The ideal candidate will possess a deep understanding of the government sector, strong social media marketing skills, and the ability to develop and execute effective social media campaigns. You will be responsible for managing social media channels, engaging with audiences, and driving online visibility for our government clients.

Key Responsibilities:

• Develop and implement social media strategies aligned with client objectives.
• Create engaging and informative content for various social media platforms.
• Manage and grow client social media communities.
• Monitor social media trends and competitor activity.
• Measure and report on social media performance.
• Respond to social media inquiries and comments in a timely and professional manner.
• Collaborate with internal teams and clients to ensure consistent messaging and brand alignment.

The Ideal Candidate:

• Proven experience in social media strategy and management, with a focus on government clients.
• Strong understanding of government communications and regulations.
• Excellent communication and interpersonal skills.

• Seniority level Mid-Senior level

• Employment type Full-time

• Job function Marketing
• Industries Marketing Services

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Eastern District, Hong Kong SAR 3 days ago

Wan Chai District, Hong Kong SAR 1 week ago

Wan Chai District, Hong Kong SAR 3 weeks ago

Wan Chai District, Hong Kong SAR 2 weeks ago

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Company: Artemis Communications, a part of Crossing Planes

Reports to: Director of Digital Content & Operations

Location: Hong Kong

Company: Artemis Communications, a part of Crossing Planes

Reports to: Director of Digital Content & Operations

At Artemis Communications , we don’t just publish stories — we shape the cultural lens through which luxury travel and lifestyle are seen.

As the creative storytelling division of Crossing Planes , a multi-family office based in Hong Kong, we operate two respected print magazines and four digital platforms that explore luxury travel, culture, and lifestyle across Asia and beyond — always with a sharp point of view and uncompromising editorial standards.

Whether it’s a feature in print, a long-read online, or a single caption on Instagram, every piece of content we create is crafted with purpose — designed to reflect our editorial voice, spark curiosity, and connect with thoughtful, discerning audiences. We’re now looking for a social-savvy, independent thinker to bring that same level of thoughtfulness and strategic execution to our social platforms.

We’re seeking a Social Media Coordinator to own the full lifecycle of our social media strategy — from concept to execution, from posting to performance.

You’ll work closely with the Director of Digital Content & Operations, but you won’t be micromanaged. We want someone who can take the reins, suggest creative directions, test ideas, and grow with us.

This is your chance to build something from the ground up with a respected, established brand that’s ready to evolve — not just post content, but shape a digital voice that reflects who we are.

• Someone who’s built — or helped build — social accounts that actually grew, performed, and resonated (whether for a brand, a client, or yourself)
• A creative who understands that performance and aesthetics aren’t mutually exclusive
• Sharp-eyed about the details: lighting, fonts, tone, pacing — it all matters to you
• Energized by experimentation, testing, and refining based on what works
• Someone who sees social media as an extension of brand voice, not just a channel
• Excited to join a small, ambitious, agile team where you’ll have real ownership and input

• Develop, execute, and refine a multi-platform social strategy across: Instagram, Facebook, Pinterest, LinkedIn, Threads, X, TikTok, and YouTube
• Work closely with the Director of Digital Content & Operations to ensure social efforts align with editorial, brand, and digital marketing objectives
• Ideate and produce original content that complements the overall digital content strategy — including new formats, series, and social-first ideas
• Translate long-form editorial and print content into short-form, platform-specific posts that retain tone, value, and context
• Write compelling captions, headlines, and overlays that feel editorial — never generic
• Create and edit visuals using Canva, Adobe Suite, or your preferred tools
• Analyze content performance, interpret social metrics, and refine strategy based on key insights
• Own the content calendar: plan, schedule, publish, and optimize across platforms
• Engage directly with audiences through DMs, comments, and collaborations
• Build and nurture relationships with media partners, creators, and potential sponsors — including proactive outreach and content sourcing from regional/international contacts

• Proven track record growing and managing social media accounts — both brand and personal
• Refined visual judgment and a strong editorial eye for what’s share-worthy and save-worthy
• Polished copywriting skills — especially for captions, short-form content, and text overlays
• Proficient with both professional tools (Canva, Adobe Creative Suite, CapCut) and native platform features (e.g. Instagram Reels editing, story design, in-app text tools)
• Confident interpreting metrics and using insights to drive creative decisions
• Self-starting mindset — you’re proactive, not reactive
• Comfortable pitching ideas, owning your work, and collaborating as part of a strategic creative team

• A cohesive, consistent, and elevated social presence that captures the Artemis brand’s voice, aesthetic, and storytelling approach
• Increased brand visibility, follower growth, and meaningful engagement
• Social content that’s not just reactive — it’s planned, tested, and optimized
• Clear alignment between social strategy and our wider digital/editorial goals
• Systems and workflows that make scaling easy — for both you and the brand

• Shape the voice of Artemis and its titles: You’ll contribute to how the brand — and each of its platforms — connects with audiences across digital channels
• Creative autonomy with intention: Bring your ideas to life through thoughtful experimentation grounded in editorial and brand strategy
• Purpose-driven work: Play a key role in redefining what modern luxury storytelling looks like — in Asia and globally
• Flexible structure, clear outcomes: We care more about results and collaboration than rigid schedules
• Room to grow: This full-time role is designed with long-term potential in mind, offering opportunities to take on greater creative ownership and expand your impact as the brand evolves
• Collaborative by nature: You’ll work closely with a small, editorially driven team that values clarity, quality, and creative input
• Join a respected, established brand: Jetsetter Magazine is one of Asia’s most recognized luxury lifestyle publications — and we’re building its digital future with intention

We value original thinkers — people who see content as strategy, not just output.

We prioritize action — but only when it’s thoughtful, tested, and aligned with the brand.

And while we’re proud of what we’ve built, we’re focused on where we’re going — building with intention and ambition.

• Full-time salaried role based in Hong Kong
• Compensation is competitive and aligned with experience and demonstrated capabilities
• Statutory MPF contributions included
• Health benefits provided
• Growth-based bonus incentives may be considered based on performance metrics (e.g. follower growth, engagement, content success)
• Long-term potential for expanded scope and responsibility

Send us your CV and a short note about why this role speaks to you. Be sure to include your portfolio or links to social work you’ve helped build — whether brand accounts, freelance work, or personal channels.

We’re not just looking for someone to manage our social media — we’re looking for someone to elevate it. If you’re ready to help make Artemis Communications a standout voice online — and want to join a team that genuinely loves what they do — we’d love to hear from you.

• Seniority level Entry level

• Employment type Full-time

• Job function Marketing and Sales
• Industries Media Production

Referrals increase your chances of interviewing at Artemis Communications Ltd (Hong Kong) by 2x

Get notified about new Social Media Coordinator jobs in Hong Kong, Hong Kong SAR .

Central & Western District, Hong Kong SAR 1 day ago

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Join to apply for the Social Media Specialist role at MoneySmart Group

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Direct message the job poster from MoneySmart Group

MoneySmart Group is South East Asia's leading personal financial portal helping consumers compare loans, insurance, and credit cards. MoneySmart was founded in 2009 with the simple aim to help consumers make better financial decisions.

As we continue to launch new business innovations and expand our business lines within the region, we are seeking for a Social Media Specialist based in Hong Kong to join our Marketing Team.

Mission

The mission of the Social Media Specialist for MoneySmart HK is to deliver market leading ideation, production management, distribution and optimisation of multi-format content through different social media channels for the HK market. This mission will result in the continued development and refinement of the brand’s content strategy and the delivery of MS content that results in revenue and content metric growth.

This role will report into the Senior Acquisition Marketing Manager.

Responsibilities

• Manage and maintain social media channels including but not limited to Facebook, Instagram, YouTube, Telegram, WeChat, etc
• Develop and implement social media content strategies and objectives to enhance the brand and service awareness
• Analyze the local market and competitors to understand how to gain a competitive advantage in the market
• Research and deliver high-quality content on multiple formats (text, graphic, video, live stream, etc.) tailored to our customer’s needs by implementing best-practices
• To grow and engage followers, as well as maximize brand awareness across social media channels
• Work closely with the commercial team and marketing team to deliver high-quality content to maximize click through rate on campaigns
• Analyze social media data and customer behaviour and adjust content to maximize engagement and growth
• Stay updated on industry trends, best practices, and new features on various social channels to optimize community management
• Coordinate and manage the production process from ideation to publishing. Work closely with internal teams to plan and implement content strategies
• Collaborate with third parties, Youtubers and influencers to create and implement marketing campaigns and sponsored content
• Handle other ad hoc assignments as required

Requirements

• Bachelor’s degree holder or above in PR, Marketing, Communications, Journalism, Language, Business, Multimedia or related discipline
• Minimum 1 year of social media managing / digital marketing / media / content writing / PR agency or relevant experience. Preferably on retail level personal finance product, lifestyle or related area
• Strong command of social media platforms operations
• Retail level personal finance product knowledge preferred
• Knowledge of digital best practices for content production
• Passion for understanding where audiences are and how they best consume content
• Native level Traditional Chinese / Cantonese writing skills
• Strong language (Chinese & English) and communications skills
• Strong interpersonal skills
• Self-motivated, detail-oriented, and well-organized
• Be able to see other people's points of view and take on feedback

MoneySmart Culture Values and Tenets

The traits we admire are core intrinsic qualities we look for in someone we want on our team, and we look for people who are Hungry, Humble and Smart . We also expect all our people to uphold the following company values:

• Play to win as a team
• Solve for the customer
• Embrace a personal growth mindset
• Own it openly
• Challenge the status quo and deliver outcomes

Shortlisted candidates will be invited to sit for a written test in Traditional Chinese. Please submit copies / links of previous works for reference.

MoneySmart Group is an equal opportunity employer. Please include only relevant details and avoid unnecessary information (e.g., photos, age) in your job application to assist us in ensuring that the interview process is devoid of bias.

• Seniority level Entry level

• Employment type Full-time

• Job function Other
• Industries Technology, Information and Internet

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Wong Chuk Hang, Hong Kong SAR 1 month ago

Wan Chai District, Hong Kong SAR 15 minutes ago

Central & Western District, Hong Kong SAR 1 month ago

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