What Jobs are available for Marketing Consultant in Hong Kong?

A career in Brand and Communications, within Firmwide Corporate Services, will provide you with the opportunity to focus on positioning a distinctive PwC brand in the marketplace and drive long term revenue growth for the Firm.

Our Communications team is responsible for designing, developing, and implementing corporate communication strategies and programmes to promote PwC's brand and services as well as contribute to sustainable revenue growth. As part of the team, you'll help to develop and drive communications strategies and plans that aligns with our business goals, craft messaging and contents under PwC's tone of voice, tell compelling PwC stories, cultivate and manage media relationships, manage crisis issues, and identify new and emerging brand profiling opportunities for the Firm.

You will work closely with the team to develop, establish and manage media strategies and media relations to meet the objectives of the firm. The department focuses on delivering high quality services to our internal clients i.e. the partners and the ability to communicate and administer activities to the maximum efficiency is an asset.

• Monitor daily media coverage and prepare monthly news clipping reports
• Build and maintain media contacts databases and mailing lists, assist with mailing shots where necessary
• Gather research and market intelligence information, compile reports and presentations
• Draft press materials, social media messages, proofreading and editing as required
• Assist in the planning, logistics, administrative and execution of media campaigns such as press conferences, chamber and corporate hospitality events
• Analyse and develop media angles and materials of thought leadership pieces and stories for increasing media share of voice
• Develop and implement media and communication strategies to enhance the firm's visibility
• Liaise and co-ordinate with different departments within the firm and members of the media if needed

Requirements

• Degree holder in PR / Journalism / Communications / Marketing or related disciplines
• Minimum six years' experience, preferably gained in local or international media or publishing house. Candidate with fewer experience will be considered as Marketing Consultant.
• Have work experience in a financial institution, chamber and/or public relations agency would be an advantage
• Strong writing and analytical skills, including writing features, press releases, speeches and social media posts
• Excellent written and verbal English and Chinese. Ability to speak Mandarin is an advantage
• Experience in crisis management would be a plus
• Multi-tasking, goal and detailed-oriented with strong media sensitivity
• A self-starter and able to deliver high quality work under pressure and tight deadlines
• Proficiency in MS office applications Word, PowerPoint & Excel
• A team player, meticulous & with a positive work attitude

Other attributes

In addition, candidates should illustrate the following personal attributes:

• Act with integrity and professionalism
• Manages projects and day-to-day assignments efficiently within time and on budget Mature and independent with problem solving skills
• Good communications and interpersonal skills
• A fast learner and actively shares ideas and knowledge with an innovative mindset
• A good team player with a positive work attitude
• Embrace change and technology savvy

We are looking to engage a Part-Time Marketing Consultant to develop and execute marketing strategies to promote our products/services, increase brand awareness, and support business objectives.

We are ideally targeting a senior figure who is open to working fractionally for a set amount of hours each week to help bring ideas and campaigns to life.

Key Responsibilities

• Strategy Development
  : Create and implement marketing plans aligned with company goals, focusing on digital and traditional marketing channels.
• Campaign Management
  : Plan, execute, and monitor marketing campaigns, tracking performance metrics to optimize results.
• Brand Management
  : Ensure consistent brand messaging across all marketing materials and communications.
• Collaboration
  : Work with internal teams (e.g., sales) to align marketing efforts with business objectives.
• Reporting
  : Provide regular reports on campaign performance, ROI, and recommendations for improvement.

Qualifications

• Experience
  : Looking for a Senior/Lead Marketeer open to working fractionally.
• Education
  : Bachelor's degree in Marketing, Communications, Business, or a related field.
• Skills
  :
• Strong understanding of digital marketing tools (e.g., Google Analytics, social media platforms, email marketing software).
• Excellent written and verbal communication skills.
• Creative mindset with the ability to develop innovative marketing ideas.
• Analytical skills to interpret data and measure campaign effectiveness.
• Proficiency in project management and time management.

WHAT YOU'LL BE DOING:

• Collaborate with internal teams to identify merchants' digital marketing needs and propose tailored solutions.
• Engage with potential and existing SHOPLINE merchants to understand growth goals and share digital marketing best practices.
• Conduct face-to-face or virtual strategy sessions to introduce performance-driven marketing approaches.
• Develop and present customised digital growth strategies to help merchants scale efficiently.
• Represent SHOPLINE in online/offline events and webinars as a subject matter expert on digital marketing trends.

• Act as a trusted advisor and advocate for our solutions, building genuine relationships with clients.
• Partner with merchants to ensure satisfaction and long-term success with our platform and services.
• Identify opportunities for renewals, upselling, and cross-selling based on client goals and campaign results.
• Cultivate a loyal client base by delivering value and maintaining regular communication.

• develop strategic, integrated media plans across platforms.
• Execute, monitor, and optimise ad campaigns, ensuring performance goals and KPIs are met.
• Analyse campaign data and competitive activity to generate actionable insights and reports.
• Handle administrative and coordination tasks to support campaign delivery and client servicing.

WHO WE ARE LOOKING FOR:

• University degree in business, marketing, advertising, communications, or a related field
• 1+ years of work experience in an advertising media field
• Understanding in Google Ads Manager and Facebook Business Manager is a must
• Proficient in MS Office and knowledge in Google Analytics, Google Merchant Center and SEO is an advantage
• Good command of both written and spoken English and Chinese
• Result oriented, positive, self-motivated, outgoing, good interpersonal skill
• Team player and a quick learner
• Have a passion for pitching and the ability to work towards targets
• Training will be provided to suitable candidates

WHAT YOU'LL BE DOING:

Growth Strategy & Client Consultation

• Collaborate with internal teams to identify merchants' digital marketing needs and propose tailored solutions.
• Engage with potential and existing SHOPLINE merchants to understand growth goals and share digital marketing best practices.
• Conduct face-to-face or virtual strategy sessions to introduce performance-driven marketing approaches.
• Develop and present
  customised digital growth strategies
  to help merchants scale efficiently.
• Represent SHOPLINE in online/offline events and webinars as a subject matter expert on digital marketing trends.

Client Success & Relationship Management

• Act as a trusted advisor and advocate for our solutions, building genuine relationships with clients.
• Partner with merchants to ensure satisfaction and
  long-term success with our platform and services
  .
• Identify opportunities for renewals, upselling, and cross-selling based on client goals and campaign results.
• Cultivate a loyal client base by delivering value and maintaining regular communication.

Campaign Execution & Performance Optimisation

• develop strategic, integrated media plans across platforms.
• Execute, monitor, and optimise ad campaigns, ensuring performance goals and KPIs are met.
• Analyse campaign data and competitive activity to generate actionable insights and reports.
• Handle administrative and coordination tasks to support campaign delivery and client servicing.

WHO WE ARE LOOKING FOR:

• University degree in business, marketing, advertising, communications, or a related field
• 1+ years of work experience in an advertising media field
• Understanding in Google Ads Manager and Facebook Business Manager is a must
• Proficient in MS Office and knowledge in Google Analytics, Google Merchant Center and SEO is an advantage
• Good command of both written and spoken English and Chinese
• Result oriented, positive, self-motivated, outgoing, good interpersonal skill
• Team player and a quick learner
• Have a passion for pitching and the ability to work towards targets
• Training will be provided to suitable candidates

Please note: This is not a Remote role and will require the individual to be based in Hong Kong and follow a hybrid work schedule. This is an Individual Contributor role.

We are looking for a business minded marketer with a passion for entrepreneurism to lead a Fanta & Schweppes across Hong Kong and Taiwan. This is a unique opportunity to build a highly profitable, digital driven global brand from the bottom up. Possessing some super-powers will be essential to success. The ideal candidate will be a keen brand strategist but also have strong business acumen, an analytical wizard but also an impactful storyteller, resilient and highly resourceful. The vision is to grow Fanta & Schweppes into one of the most loved consumer brands and become the biggest profit driver for the company. With significant business in mainland Hong Kong and Tai Wan the role will provide true multi-market impact.

What You'll Do for Us:

• Core focus will be to develop and execute Fanta & Schweppes brand growth strategies and business plans to fuel equity and market share growth.
• This will involve collaboration within the marketing function across the networked organization globally, locally and in other OU for GC&M led campaigns as well as other OU led campaigns.
• This will also require cross-functional work with Creative, IMX, Frontline Marketing, Customer Commercial and Franchise, Finance, Technical and R&D, bottler marketing and sales teams.
• You will need to master and own global brand architectures and standards, local human insights and market reality to fuel brand and business, inspire partners and deliver consistent consumer brand experiences.
• You will need to develop and drive a comprehensive eCommerce and digital business model as the biggest retail channel for Fanta & Schweppes.
• Keep a finger on the pulse of consumers, customer and market. Constantly measure business performance and marketing effectiveness. Influence the system to action with speed.
• Import and export winning ideas and work across the global Fanta & Schweppes marketing community.

Qualifications & Requirements:

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field. An advanced degree (MBA or equivalent) is a plus, especially with a focus on brand management, strategy, or digital marketing.
• Minimum of 7 to 9 years of relevant experience in brand management, marketing, or related commercial roles, ideally within the FMCG, consumer products, or retail industries.
• Proven track record in leading brand strategy development and execution, ideally within the FMCG or consumer products industry. Experience across both emerging and established brands in the Hong Kong and Taiwan markets is highly valued.
• Hands-on experience in eCommerce-led business models and digital marketing strategies, with the ability to drive online brand growth and performance.
• Strong cross-functional collaboration skills, with experience working in complex matrixed environments across multiple geographies and teams (including Creative, IMX, Customer & Commercial, Franchise, Finance, and R&D).
• Strong business acumen with a data-driven mindset. You can connect insights to action and have a history of influencing key stakeholders with clarity and confidence.
• Budget planning and financial management capabilities, with an understanding of ROI and performance tracking.
• Full professional fluency in English is required to collaborate in our globally networked environment. Proficiency in Chinese (Cantonese or Mandarin) is highly preferred for success in Hong Kong and Taiwan markets.
• A passion for brand building, innovation, and creating consumer value. You bring curiosity, resilience, and a growth mindset in everything you do.

What can help you to be successful in the role?

Growth Behavior:

• Growth Mindset: Demonstrates Curiosity. Welcomes failure as a learning opportunity.
• Smart Risk: Makes bold decisions/recommendations.
• Externally Focused: Understands the upstream and downstream implications of his/her work.
• Performance Driven & Accountable: Has high performance standards. Outperforms her/his peers.
• Fast/Agile: Removes barriers to move faster. Experiments and adapts. Thrives under pressure and fast pace.
• Empowered: Brings solutions instead of problems. Challenges the status quo. Has the courage to take an unpopular stance.

Leadership Behavior

• Act Like an Owner: Deliver results, creating value for our brands, our System, our customers and key stakeholders.
• Collaborate with the System, Customers and Key Stakeholders
• Develops Self and Others: Develop self and support others' development to achieve their full potential.
• Drive Innovation: Generate new or unique solutions and embrace new ideas that help sustain our business.

What We Can Do For You

• Career growth and development: Leveraging our boundaryless network, we provide access to educational platforms and provide coaching, mentoring and feedback, as a part of our Leadership & Development process.
• Diverse and inclusive culture: You'll be embraced for who you are and empowered to use your voice to help others find theirs. We want to make our culture inevitable.
• International Experience: Become part of international projects and work along multicultural teams, through our global network.

Skills

Market Trends; Market Research; Product Development; Sales; Design; Sales Volume; Marketing; Strategic Selling

Annual Incentive Reference Value Percentage:15

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Who we are

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

About This Team

The APAC Brand Management team leads lululemon's brand strategy and expression across the region, ensuring the global brand vision comes to life with clarity and consistency across markets, and resonates with local guests. This team works cross-functionally to drive integration, focus and cultural impact.

The Senior Manager, Brand Management sits within the APAC regional brand team, reporting to the regional Senior Director, Brand. A custodian of the brand, this individual will lead brand and product campaigns, from strategy development through to execution; translating the global brand vision into locally relevant initiatives that drive brand awareness, consideration and business growth across APAC. They will partner closely with global and market brand teams, as well as cross-functional brand and business partners to shape our long-term brand strategy and seasonal articulation, to drive relevance with guests across APAC.

This role requires a high level of collaboration and cross-functional engagement; bringing thought-leadership and functional expertise to multiple stakeholders and team members.

A day in the life

Strategic Leadership

• Own the seasonal brand calendaring process across APAC in partnership with Senior Director, Brand, Senior Manager, Brand Operations, Product and market teams
• Support the AOP process, providing strategic direction and investment guidelines to market and functional teams to guide budget allocations
• Lead integrated brand campaigns across the region; both global adaptations and regionally-led initiatives, grounded in consumer insights to drive local relevance, and guest engagement
• Act as a strategic thought partner for in-market teams and regional functions, offering guidance and direction to deliver a consistent brand POV across all markets
• Partner with and influence global brand partners to drive APAC priorities, representing market needs and nuances
• Enroll APAC brand and business teams on global brand updates and strategic frameworks, driving understanding and adoption in market
• Monitor, analyze and share quarterly brand measurement results in partnership with global Insights team; developing hypotheses and actionable plans.

Team Leadership & Development

• Lead, mentor, and grow a high-performing regional brand team to execute the seasonal brand calendar
• Provide clear direction, development feedback, and performance coaching to direct reports
• Support the Brand Director to oversee resourcing, recruitment and project allocation across the team

Integrated Campaign Execution

• Oversee campaign GTM process and key milestones with Regional and Market teams, in partnership with Brand & Creative Operations
• Champion a consistent brand expression across diverse markets whilst allowing for local nuance and adaptation
• Develop and implement frameworks, playbooks and creative concepts to drive consistency and best practice across markets
• Set and track campaign KPIs, taking actionable learnings to inform future work
• Partner with regional marketing (Community, Creative, RBE, PR, Social, Media), Product and Digital teams to execute seasonal brand campaigns, in support of brand strategy and objectives
• Ensure timely post-campaign recaps and reporting to leadership teams

Qualifications

• years in an integrated brand marketing role, including experience managing and developing a team
• Proven ability to lead brand strategy and campaign execution, ideally across APAC markets
• Experience working with global brands, translating global brand strategy into locally relevant initiatives
• Strong understanding of and interest in consumer and marketplace trends and insights
• Confident, collaborative, and able to simplify complex situations
• Comfortable working with ambiguity, with strong drive to improve ways of working and drive clarity for teams
• Excellent project management and communication skills
• Experience working in a matrixed organization

Must Haves

• Acknowledges the presence of choice in every moment and takes personal responsibility for their life.
• Possesses an entrepreneurial spirit and continuously innovates to achieve great results.
• Communicates with honesty and kindness, and creates the space for others to do the same.
• Leads with courage, knowing the possibility of greatness is bigger than the fear of failure.
• Fosters connection by putting people first and building trusting relationships.
• Integrates fun and joy as a way of being and working, aka doesn't take themselves too seriously.

Beyond The Paycheck (Benefits & Perks)

At lululemon, we care for and invest in the whole person – body, mind, spirit. Our total rewards program is designed to support you in achieving your goals and focus on the things you love. In addition to competitive base pay and a team-based bonus program, we also offer paid time off, generous employee discounts, fitness/yoga classes, parenthood top up program and personal and professional development programs.

Note: availability of these benefits and perks may be subject to your location & employment type and may have certain eligibility requirements. The Company reserves the right to alter these benefits and perks in whole or in part at any time without advance notice.

• We are a member of a Hong Kong listed group with diversified operations across Asia. Our core business includes brand management and distribution of premium beauty brands, as well as strategic investments in real estate.
• To support our continued growth, we are seeking a highly capable and detail-oriented Finance Manager to join our Finance team.

• Reporting directly to the Group Financial Controller
• Work in Finance Team of 8 members
• Leading monthly, quarterly, and year-end financial consolidations
• Preparing financial statements, reports, and accounting schedules
• Coordinating with external auditors for interim and annual audits
• Assisting in the preparation of interim and annual group results
• Developing financial forecasts and budgets, including group-level consolidation
• Conducting operational analyses and preparing management reports
• Liaising with bankers, auditors, and group entities
• Managing tax filings and compliance

• Member of HKICPA, ACCA, or equivalent professional body
• Minimum 4–5 years of experience in financial consolidation, preferably within listed companies, multinational corporations, or large audit firms
• Strong technical expertise in consolidation across multiple subsidiaries and a solid understanding of IFRS
• Familiarity with month-end closing procedures and internal control frameworks
• Proficiency in both English and Chinese
• Competent in Microsoft Office applications

• 5 days work
• No travel required
• Annual leave : 14 days (1st yr) to 20 days (max)
• Medical insurance
• Personal accident insurance provided

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About the Job

We are looking for a dynamic and detail-oriented Assistant Manager in Brand Management and Communications in Group level.  To lead and execute integrated brand and communication strategies that elevate the brand image, also drive brand consistency across all touchpoints.

Key Responsibilities:

• Develop global strategies and integrated consumer campaigns that drive brand awareness, category top of mind and commercial objectives from a diverse source of markets across Hong Kong, Mainland China and international regions.
• Lead, guide and support all implementation in relation to brand guideline, brand platform, position and etc.
• Work closely with agencies and deliver Group level communication content and strategy. (Branding, Digital, Social KOLs, PR, Event and Advertising)
• Analyse market trends and brand strategies to steer effective communication tactics that speak to diverse consumers and build the connection that cultivate higher brand affinity.
• Collaborate with global partnership agency to identity brand opportunities to strengthen the Chow Tai Fook Brand.
• Act as a brand guardian and strictly enforce brand guidelines - ensuring consistency and cohesiveness across all internal and external platforms.
• Lead and guide a comprehensive brand asset library and ensure all related materials align with the brand's operating matrix.

Requirements:

• University Degree in Marketing, Advertising, Communications or a related discipline.
• 6-8 years of relevant experience in branding and marketing communications from luxury retail companies is preferred.
• Resourceful, able to work independently and under pressure, and have exceptional interpersonal skills.
• Strong leadership skills and able to communicate with internal and external parties effectively.
• Experience gained from Mainland China market is highly preferred.
• Excellent verbal and written communication skills in English & Chinese.
• Candidates from Branding, PR, Digital and Communications agency are welcomed to apply.

We offer excellent career opportunities, attractive remuneration package & benefits to the right candidate.  Interested parties please apply by clicking "Apply" with a full resume.

All information collected will be used for recruitment purposes only.

Our Purpose
Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
Title And Summary
Director/Senior Managing Consultant, Marketing

Director Marketing Services - Advisors & Consulting Services

Services within Mastercard is responsible for acquiring, engaging, and retaining customers by managing fraud and risk, enhancing cybersecurity, and improving the digital payments experience. We provide value-added services and leverage expertise, data-driven insights, and execution. Our Advisors & Consulting Services team combines traditional management consulting with Mastercard's rich data assets, proprietary platforms, and technologies to provide clients with powerful strategic insights and recommendations. Our teams work with a diverse global customer base across industries, from banking and payments to retail and restaurants.

The Advisors & Consulting Services group has five specializations: Strategy & Transformation, Performance Analytics, Business Experimentation, Marketing, and Program Management. Our Marketing consultants lead the strategy development and implementation of campaigns and engagements for clients. They use customer data to provide deep direct marketing expertise across channels, evaluating campaign results and adapting the approach to optimize marketing performance.

Positions for different specializations and levels are available in separate job postings. Please review our consulting specializations to learn more about all opportunities and apply for the position that is best suited to your background and experience:

Roles and Responsibilities

Client Impact

• Lead complex client engagements across a range of industries and problem statements
• Build and lead the development of marketing strategies and campaigns for regional and global clients by working with technology and data
• Own senior client relationships from mid-level to C-suite
• Serve as a trusted client business advisor and generate enthusiasm for the Mastercard team and our recommendations

Team Collaboration & Culture

• Guide team through complex problem solving to business-focused solutions and recommendations that drive client value
• Motivate the project delivery team to produce superior quality deliverables, and create a collaborative and inclusive environment for all levels
• Own relationship with internal Mastercard stakeholders including Product and Business Development to scope projects, create relevant solutions for clients, and build the firm's intellectual capital
• Provide marketplace perspectives and insights
• Lead on-the-job training, coaching, and mentorship to both direct and outside team members
• Understand various marketing specializations and relationships between areas

Qualifications
Basic qualifications

• Undergraduate degree with work experience in marketing and campaign projects focused on one or more of the following fields: marketing content, digital and social media campaigns, digital customer experience, digital marketing, end-to-end product launch, ad-tech and mar-tech ecosystems, offline marketing activities/campaigns, media management and planning, direct response marketing
• Experience coaching and leading teams across large, strategic engagements with third parties
• Experience leading vendor and senior client relationships
• Deep knowledge of business KPIs, financials, and organizational leadership
• Ability to identify new business development opportunities and adjacencies, and experience leading proposal development and scoping of new opportunities
• Experience generating new knowledge or creating innovative solutions, ability to provide industry perspectives and thought leadership
• Advanced Word, Excel, and PowerPoint skills
• Ability to lead multiple projects and clients in a fast-paced, deadline-driven environment
• Ability to communicate effectively in English and Cantonese, Mandarin would a plus
• Eligibility to work in Hong Kong

Preferred Qualifications

• Additional marketing experience in one or more of the following fields: marketing and campaign experience from agency environment, search engine optimization and search engine marketing, video making (e.g., scripting, storyboard, and content), marketing content, usability labs and experience research, print production management
• Global supply chain management (GSM), including sourcing new suppliers and assessing third party production vendors
• Experience with data visualization tools (e.g., Tableau, Power BI)
• Experience leading delivery and implementation of complex solutions and measuring impact on clients' business
• Relevant industry expertise and/or experience in product, sales, or marketing technology
• MBA or master's degree with specialization in marketing or digital (not required)

Corporate Security Responsibility
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

• Abide by Mastercard's security policies and practices;
• Ensure the confidentiality and integrity of the information being accessed;
• Report any suspected information security violation or breach, and
• Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.