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Showing 581 Marketing Head jobs in Hong Kong

Senior Manager, Brand Management

$120000 - $240000 Y lululemon

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Job Description

Who we are

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

About This Team

The APAC Brand Management team leads lululemon's brand strategy and expression across the region, ensuring the global brand vision comes to life with clarity and consistency across markets, and resonates with local guests. This team works cross-functionally to drive integration, focus and cultural impact.

The Senior Manager, Brand Management sits within the APAC regional brand team, reporting to the regional Senior Director, Brand. A custodian of the brand, this individual will lead brand and product campaigns, from strategy development through to execution; translating the global brand vision into locally relevant initiatives that drive brand awareness, consideration and business growth across APAC. They will partner closely with global and market brand teams, as well as cross-functional brand and business partners to shape our long-term brand strategy and seasonal articulation, to drive relevance with guests across APAC.

This role requires a high level of collaboration and cross-functional engagement; bringing thought-leadership and functional expertise to multiple stakeholders and team members.

A day in the life

Strategic Leadership

  • Own the seasonal brand calendaring process across APAC in partnership with Senior Director, Brand, Senior Manager, Brand Operations, Product and market teams
  • Support the AOP process, providing strategic direction and investment guidelines to market and functional teams to guide budget allocations
  • Lead integrated brand campaigns across the region; both global adaptations and regionally-led initiatives, grounded in consumer insights to drive local relevance, and guest engagement
  • Act as a strategic thought partner for in-market teams and regional functions, offering guidance and direction to deliver a consistent brand POV across all markets
  • Partner with and influence global brand partners to drive APAC priorities, representing market needs and nuances
  • Enroll APAC brand and business teams on global brand updates and strategic frameworks, driving understanding and adoption in market
  • Monitor, analyze and share quarterly brand measurement results in partnership with global Insights team; developing hypotheses and actionable plans.

Team Leadership & Development

  • Lead, mentor, and grow a high-performing regional brand team to execute the seasonal brand calendar
  • Provide clear direction, development feedback, and performance coaching to direct reports
  • Support the Brand Director to oversee resourcing, recruitment and project allocation across the team

Integrated Campaign Execution

  • Oversee campaign GTM process and key milestones with Regional and Market teams, in partnership with Brand & Creative Operations
  • Champion a consistent brand expression across diverse markets whilst allowing for local nuance and adaptation
  • Develop and implement frameworks, playbooks and creative concepts to drive consistency and best practice across markets
  • Set and track campaign KPIs, taking actionable learnings to inform future work
  • Partner with regional marketing (Community, Creative, RBE, PR, Social, Media), Product and Digital teams to execute seasonal brand campaigns, in support of brand strategy and objectives
  • Ensure timely post-campaign recaps and reporting to leadership teams

Qualifications

  • years in an integrated brand marketing role, including experience managing and developing a team
  • Proven ability to lead brand strategy and campaign execution, ideally across APAC markets
  • Experience working with global brands, translating global brand strategy into locally relevant initiatives
  • Strong understanding of and interest in consumer and marketplace trends and insights
  • Confident, collaborative, and able to simplify complex situations
  • Comfortable working with ambiguity, with strong drive to improve ways of working and drive clarity for teams
  • Excellent project management and communication skills
  • Experience working in a matrixed organization

Must Haves

  • Acknowledges the presence of choice in every moment and takes personal responsibility for their life.
  • Possesses an entrepreneurial spirit and continuously innovates to achieve great results.
  • Communicates with honesty and kindness, and creates the space for others to do the same.
  • Leads with courage, knowing the possibility of greatness is bigger than the fear of failure.
  • Fosters connection by putting people first and building trusting relationships.
  • Integrates fun and joy as a way of being and working, aka doesn't take themselves too seriously.

Beyond The Paycheck (Benefits & Perks)

At lululemon, we care for and invest in the whole person – body, mind, spirit. Our total rewards program is designed to support you in achieving your goals and focus on the things you love. In addition to competitive base pay and a team-based bonus program, we also offer paid time off, generous employee discounts, fitness/yoga classes, parenthood top up program and personal and professional development programs.

Note: availability of these benefits and perks may be subject to your location & employment type and may have certain eligibility requirements. The Company reserves the right to alter these benefits and perks in whole or in part at any time without advance notice.

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FINANCE MANAGER – HK listed brand management

$800000 - $1200000 Y JPC Texson Limited

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Job Description

About the Company
  • We are a member of a Hong Kong listed group with diversified operations across Asia. Our core business includes brand management and distribution of premium beauty brands, as well as strategic investments in real estate.
  • To support our continued growth, we are seeking a highly capable and detail-oriented Finance Manager to join our Finance team.
Key Responsibilities
  • Reporting directly to the Group Financial Controller
  • Work in Finance Team of 8 members
  • Leading monthly, quarterly, and year-end financial consolidations
  • Preparing financial statements, reports, and accounting schedules
  • Coordinating with external auditors for interim and annual audits
  • Assisting in the preparation of interim and annual group results
  • Developing financial forecasts and budgets, including group-level consolidation
  • Conducting operational analyses and preparing management reports
  • Liaising with bankers, auditors, and group entities
  • Managing tax filings and compliance
Idea Candidates
  • Member of HKICPA, ACCA, or equivalent professional body
  • Minimum 4–5 years of experience in financial consolidation, preferably within listed companies, multinational corporations, or large audit firms
  • Strong technical expertise in consolidation across multiple subsidiaries and a solid understanding of IFRS
  • Familiarity with month-end closing procedures and internal control frameworks
  • Proficiency in both English and Chinese
  • Competent in Microsoft Office applications
Terms & Benefits
  • 5 days work
  • No travel required
  • Annual leave : 14 days (1st yr) to 20 days (max)
  • Medical insurance
  • Personal accident insurance provided
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Assistant Manager, Group Brand Management and Communications

$104000 - $130878 Y CHOW TAI FOOK JEWELLERY CO LTD

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About the Job

We are looking for a dynamic and detail-oriented Assistant Manager in Brand Management and Communications in Group level.  To lead and execute integrated brand and communication strategies that elevate the brand image, also drive brand consistency across all touchpoints.

Key Responsibilities:

  • Develop global strategies and integrated consumer campaigns that drive brand awareness, category top of mind and commercial objectives from a diverse source of markets across Hong Kong, Mainland China and international regions.
  • Lead, guide and support all implementation in relation to brand guideline, brand platform, position and etc.
  • Work closely with agencies and deliver Group level communication content and strategy. (Branding, Digital, Social KOLs, PR, Event and Advertising)
  • Analyse market trends and brand strategies to steer effective communication tactics that speak to diverse consumers and build the connection that cultivate higher brand affinity.
  • Collaborate with global partnership agency to identity brand opportunities to strengthen the Chow Tai Fook Brand.
  • Act as a brand guardian and strictly enforce brand guidelines - ensuring consistency and cohesiveness across all internal and external platforms.
  • Lead and guide a comprehensive brand asset library and ensure all related materials align with the brand's operating matrix.

Requirements:

  • University Degree in Marketing, Advertising, Communications or a related discipline.
  • 6-8 years of relevant experience in branding and marketing communications from luxury retail companies is preferred.
  • Resourceful, able to work independently and under pressure, and have exceptional interpersonal skills.
  • Strong leadership skills and able to communicate with internal and external parties effectively.
  • Experience gained from Mainland China market is highly preferred.
  • Excellent verbal and written communication skills in English & Chinese.
  • Candidates from Branding, PR, Digital and Communications agency are welcomed to apply.

We offer excellent career opportunities, attractive remuneration package & benefits to the right candidate.  Interested parties please apply by clicking "Apply" with a full resume.

All information collected will be used for recruitment purposes only.

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Head of Marketing

$2000000 - $2500000 Y CASETiFY

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Purpose of Position

  • CASETiFY is seeking a dynamic and experienced Head of Marketing to lead our global marketing strategy from our headquarters in Hong Kong. This is a pivotal role for a leader who is deeply data-driven, thrives on innovation, and has a proven track record of building and mentoring high-performing teams on a global scale. As a key member of our leadership team, you will be responsible for shaping the brand's narrative, overseeing all marketing functions, and driving our ambitious growth plans.

Job Description
As the Global Head of Marketing, you will be the ultimate brand champion, ensuring a consistent message and identity across all markets and channels. You will lead, mentor, and inspire a diverse team of marketing professionals across multiple disciplines, providing them with strategic direction and fostering a culture of creativity, collaboration, and data-driven decision-making. This role requires a leader who can effectively manage and guide the following teams:

  • Overall Brand Strategy: Define and execute a cohesive global brand strategy that aligns with our business objectives and drives significant revenue growth. You will be responsible for ensuring brand consistency and relevance across all touchpoints.
  • Regional Marketing Teams: Provide strategic direction to regional marketing teams, empowering them to localize global campaigns while maintaining brand integrity. You will ensure seamless communication and collaboration between headquarters and regional offices.
  • Public Relations: Drive a proactive and strategic PR agenda to enhance brand reputation, secure top-tier media placements, and manage crisis communications effectively.
  • Social Media: Oversee the social media strategy to build a thriving community, maximize engagement, and establish the brand as a leader in cultural trends.
  • Influencer Marketing: Lead the development of our global influencer program, forging authentic partnerships that drive brand advocacy and expand our reach.
  • Integrated Marketing & Activations: Champion a unified approach to marketing by ensuring all campaigns, from digital to physical activations, work together to create a cohesive and impactful customer journey.

Key Responsibilities

  • Define and execute the global marketing vision and strategy to drive customer acquisition, improve retention, and expand market penetration.
  • Develop and manage the multi-million dollar marketing budget, demonstrating a clear return on marketing investment (ROMI).
  • Lead, mentor, and inspire a diverse team of marketing professionals, fostering a high-performance culture.
  • Optimize the end-to-end customer journey using data-driven insights to improve key metrics such as Customer Lifetime Value (CLV).
  • Cultivate and champion brand affinity by monitoring and improving key brand health metrics and social media engagement.

Requirement

  • A seasoned marketing leader with a minimum of 15 years of experience (with at least 5 years in a senior leadership role), with a focus on global marketing strategy.
  • A proven people leader with a track record of building, managing, and inspiring diverse, high-performing teams, including remote teams.
  • Experienced in working for a hyper-growth direct-to-consumer (D2C) or omnichannel company with both online and offline sales.
  • Highly data-driven, with a strong understanding of marketing analytics and a results-oriented mindset.
  • A strategic thinker who can translate complex market data and consumer insights into actionable, high-impact marketing plans.
  • Obsessed with process and frameworks as a tool to drive consistent business results.
  • Possesses a strong aesthetic sense and a deep understanding of Gen Z culture.
  • An innovative leader with a growth mindset.
  • Exceptional interpersonal skills and public speaking abilities.
  • Fluency in spoken and written English is required.
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Head of Marketing

Tsit Wing Coffee Co Ltd

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Job Description

Responsibilities:

  • Overall marketing responsibilities for corporate, brand and product for the Group
  • Oversee and drive the development of annual budget and business plans and oversee their implementation and ensure budget achievement for the Group's B2B, B2C and 2O businesses in HK and China
  • Oversee and drive the growth of the Groups' B2B, B2C, and 2O businesses in Hong Kong and China. Define and accomplish KPIs/OKRs for the marketing of the Group's B2B, B2C, and 2O business in Hong Kong and China
  • Drive and spearheads new product development across all markets in HK & China
  • Develop and oversee the implementation the Group's corporate marketing strategies and plans
  • Manage and control the Group's marketing funds for the Hong Kong market and oversee marketing fund deployment in China
  • Oversee and manage all marketing studies/research and sales analysis to come up with insights and recommendations
  • Build an effective and efficient Hong Kong marketing team and oversee the set up of an effective marketing team structure in China
  • Oversee the effective and efficient implementation of all marketing initiatives and closely monitor and track performance against their respective OKRs
  • Oversee the development and execution of channel growth strategies and plans in B2B, B2C and 2O

Requirements:

  • Degree or above in Marketing or business related field
  • At Least 7 years of product management experience, preferably in food & beverage business.
  • Understand promotion and online / offline advertisement process
  • Knowledge of F&B industry is highly preferred
  • Experience in E-commerce is an asset
  • Experience in negotiation with buyers
  • Experience in team management is a must
  • Experience in event management and digital platform is a plus
  • Strong in interpersonal communication, negotiation and presentation
  • Creative, flexible and adaptable in a dynamic and fast paced environment
  • Able to work independently and to work under pressure
  • True team player with a strong sense of initiative and a "can do" attitude
  • Proficient in written and spoken English and Chinese, and fluency in Mandarin is an advantage
  • Proficient in Microsoft Office including MS Word, Excel, PowerPoint and Chinese word processing

Working location: Kwai Fong

Staff Benefit:

  • Discretionary Bonus (酌情性花紅)
  • Medical & Life Insurance (醫療人壽保險)
  • Annual Leave (有薪年假)
  • Birthday Leave (生日假)
  • Payable Sick Leave (全薪病假)
  • Encourage continuing education and on-job training (在職培訓)
  • Open office working environment (開放式工作環境)
  • Offer promotion opportunities and long-term career path (晉升機會)

(All personal data collected will be treated in strict confidence and will only be used for recruitment related purpose.)

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Head of Marketing

$120000 - $240000 Y DigiFinex Global

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Job Description

Head of Marketing

We are a fast-growing
global cryptocurrency exchange
serving millions of users worldwide. To accelerate our next stage of international growth, we are seeking a visionary
Head of Marketing
to shape our global brand presence and drive impactful campaigns across key markets.

Key Responsibilities

  • Lead the overall marketing strategy, including branding, PR, and international campaigns.
  • Build and maintain strong relationships with global media, KOLs, and influencers.
  • Oversee multi-channel marketing initiatives (digital, social media, community engagement, and events).
  • Collaborate with cross-functional teams to ensure alignment between marketing and business strategy.
  • Position our exchange as a trusted, innovative, and user-friendly platform offering a full suite of crypto products and services.

Requirements

  • Minimum 5 years of experience in marketing, with at least 2 years in a leadership role.
  • Proven track record in crypto, fintech, or technology industries.
  • Strong international mindset with excellent cross-cultural communication skills.
  • Fluent in both English and Mandarin, written and spoken.

What We Offer

  • Location:
    Remote-first role with frequent collaboration in Asia, particularly in
    Hong Kong
    .
  • Compensation:
    Competitive salary + performance-based bonus.
  • A leadership role with the opportunity to shape the global narrative of a fast-scaling exchange.
  • Dynamic, international team culture with significant career growth potential.
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Head of Marketing

$150000 - $250000 Y Morgan Philips Group

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Job Description

Our client is a market leader in Marketing Services. We are seeking a dynamic Marketing Director for them to spearhead marketing initiatives. This role involves crafting and executing innovative marketing strategies, with a strong emphasis on digital media and online engagement.

Key Responsibilities

  • Lead the development and implementation of diverse large scale marketing programs, focusing on both offline and digital/ online strategies.
  • Oversee the creation of marketing and promotional materials across various digital platforms, ensuring alignment with overall marketing campaigns.
  • Monitor and enhance traffic and engagement metrics across digital and social media channels.
  • Create and manage engaging bilingual content for social media and digital platforms.
  • Protect and enhance brand reputation by proactively identifying issues and opportunities.
  • Collaborate with Corporate Communications to develop corporate relationships and drive CSR and sustainability initiatives.
  • Coordinate the execution of events and activities.
  • Support ad hoc projects as assigned by management.

Qualifications

  • Bachelor's degree in Marketing, Digital Marketing, Communications, Advertising, Business, or a related field.
  • At least 10 years of professional experience, including a minimum of 5 years in digital marketing, advertising, or media agencies, preferably within multinational companies. At least 5 years being a leadership role, in leading a team of 7-10.
  • Proven leadership skills with a proactive attitude, exceptional communication abilities, and a creative mindset.
  • Experience in team leadership with a natural talent for relationship building.
  • Ability to work effectively under pressure while managing multiple tasks and deadlines.
  • Fluent in both spoken and written English and Chinese, with strong bilingual copywriting skills.
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Head of Marketing

$60000 - $120000 Y Academic Asia UK Limited

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Job Description

About Us

At Academic Asia, we provide the best advice for the best education. We are at the forefront of education consulting and have established ourselves as a leader in UK boarding school placements in Hong Kong. As we celebrate our 45th year in the education business and embark on an exciting growth journey, we are seeking a passionate and strategic Head of Marketing to lead our marketing activities and drive our mission to shape the future of education in Hong Kong.

If you are a results-oriented marketing leader with a proven track record in strategy, innovation, personal qualities and team leadership, we encourage you to apply today and join our dynamic team

Key Responsibilities

Strategic Leadership

Develop and execute comprehensive marketing strategies aligned with business goals to enhance brand visibility, customer engagement, and revenue growth.

Act as a strategic advisor to the managing directors, ensuring all campaigns, initiatives, and other projects across the group of companies align with company objectives.

Lead a high-performing marketing team, fostering a culture of creativity, accountability, and results.

Brand Development & Management

Build and maintain a strong, consistent brand identity across all marketing channels and activities.

Design innovative marketing campaigns and toolkits to enhance brand awareness and engagement across online and offline platforms.

Analyze market trends and customer insights to shape brand positioning and ensure competitive differentiation.

Event Management

Strategically plan and execute impactful educational events, such as exhibitions, seminars, and networking functions, ensuring seamless delivery and high stakeholder satisfaction.

Oversee event logistics, vendor relationships, and attendee engagement to ensure successful outcomes.

Assess event outcomes by gathering feedback and implementing improvements for future initiatives.

Digital & Performance Marketing

Develop and implement data-driven digital marketing campaigns across platforms including social media, email, WhatsApp, and online advertising.

Analyze campaign performance and optimize strategies based on data-driven insights.

Champion digital transformation strategies to optimize marketing spend and maximize ROI.

Maintain a consistent and engaging online presence aligned with the company's brand identity.

Business Development & Partnerships

Collaborate with the consultation team to identify and pursue new business opportunities and strategic partnerships.

Conduct market research to identify trends, customer needs, and growth opportunities in the education sector.

Operations, Reporting & Other Projects

Oversee the marketing budget, ensuring resources are allocated efficiently to maximize impact.

Monitor overall marketing performance and key performance indicators (KPIs).

Prepare detailed reports on marketing activities, outcomes, and ROI for managing directors, using insights to inform future strategies and decision-making.

Manage additional projects assigned across the group of companies to support broader business objectives.

Qualifications & Skills

Education & Experience

Bachelor's degree in Marketing, Business Administration, or a related field (MBA preferred).

10+ years of experience in marketing, with at least 3 years in a leadership role.

Proven expertise in event management, digital marketing, and business development.

Less experience will be considered for the Senior Marketing Manager position.

Core Skills

Strong leadership and team management abilities to foster a high-performance culture.

Expertise in SEO, Google Ads, Meta (Facebook/Instagram), email marketing, and WhatsApp marketing.

Exceptional analytical skills with proficiency in marketing analytics tools.

Excellent communication and interpersonal skills with the ability to build strong relationships.

Desired Qualities

Super good organizational skills.

Strategic thinker with the ability to align marketing initiatives with business sense.

Creative and innovative mindset to generate impactful marketing ideas.

Proactive and solution-focus with creativity, innovative, highly adaptable.

Ability to work under pressure, manage tight deadlines, and deliver results.

Why Join Us?

Be part of a forward-thinking leadership team shaping the future of education in Hong Kong.

Lead high-impact marketing strategies and campaigns across diverse platforms.

Collaborate on exciting projects spanning multiple companies within the group.

Work in a supportive environment that values creativity, innovation, and excellence.

Competitive salary and opportunities for professional growth.

How to Apply

If you are a strategic leader passionate about marketing, innovation, and education, we'd love to hear from you Apply now to join our inspiring journey.

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Head of Marketing

$120000 - $260000 Y AdMark Asia Group

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Job Description

Our client is an innovative fashion brand with growing presence in the APAC market. Their products are not only functional and easy to care for, but are also responsibly made, embodying a commitment to sustainability. With a focus on timeless, durable essentials, the brand promotes zero waste future through its comprehensive sustainability strategies. To cope with their APAC expansions, they are currently looking for a
Head of Marketing (APAC)
to join in defining the brand's identity and elevating the presence in the region.

About the Team

Reporting to the Managing Director, you will lead a sizable team covering marketing communications, visual merchandising, digital marketing, PR and events. You will work cross regionally with local markets on marketing strategies and ensure they speak for the business. As this is a regional role in Asia (covering Greater China as well), you will be travelling 20-30% of your time.

About the Role

  • Brand Strategy & Positioning:
    Craft and implement a compelling brand strategy that resonates with diverse markets while ensuring alignment with corporate objectives. Establish a unified brand identity and messaging framework that strengthens consumer connections.
  • Digital & Social Leadership:
    Develop and oversee digital branding guidelines to maintain a premium presence across e-commerce and social media platforms. Leverage data-driven insights to enhance engagement and drive ROI.
  • Brand-Building Excellence:
    Lead integrated 360° brand campaigns that deliver consistent and impactful storytelling across all consumer touchpoints. Drive PR initiatives, influencer partnerships, and experiential marketing to amplify brand prestige.
  • Visual Merchandising Standards:
    Define and implement visual merchandising guidelines that reflect our brand identity in retail environments. Collaborate with local teams to ensure cohesive and exclusive in-store experiences.
  • Team Leadership:
    Mentor and direct the branding and marketing team, ensuring high-quality execution of brand strategies. Monitor regional performance to ensure adherence to brand guidelines and business objectives.
  • Cross-Functional Collaboration:
    Partner closely with other teams to align marketing strategies with product launches and revenue growth initiatives. Serve as the bridge between global leadership and local teams, fostering alignment and respect for regional nuances.

Requirements

  • Degree holder
  • 10+ years of marketing or relevant experience in the retail sector with regional exposure
  • Proven track record of building and scaling retail brands internationally, particularly with expertise in China/APAC markets and digital platforms
  • In-depth understanding of the APAC consumer landscape, particularly in Mainland China, Hong Kong and SEA, with a talent for localizing strategies without compromising brand integrity
  • Capable of inspiring a high-performance culture across global and local teams while ensuring cross-functional alignment
  • A compelling storyteller with strong proficiency in English, Mandarin AND Cantonese

This is a Hong Kong based position, no work visas will be offered. Interested parties, please apply directly with your most updated resume including your latest and expected salary package. Due to large volume of applications, only successful candidates will be notified within 7 days.

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Head of Marketing

$1500000 - $2500000 Y GMI Cloud

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Job Description

Key Responsibilities

1. Content & Product Storytelling

  • Develop and drive the content strategy that positions GMI as a thought leader in GPU Cloud and AI inference.
  • Own the creation of compelling content (blog posts, whitepapers, customer stories, etc.) for technical and business audiences.

2. Website & Performance Marketing

  • Lead the end-to-end website revamp and manage ongoing optimization.
  • Drive traffic growth via SEO, SEM, and CRO strategies.
  • Analyze and report on web metrics to improve conversion and engagement.

3. Social Media & Influencer Strategy

  • Grow our presence across social platforms (X, LinkedIn, YouTube, etc.).
  • Cultivate relationships with influencers and key voices in the AI infrastructure space.
  • Build social proof through strategic partnerships and community engagement.

4. Product-Led Growth (PLG)

  • Launch PLG strategies for our Inference Engine product suite.
  • Collaborate with product and sales to create onboarding flows, product tutorials, and in-app engagement strategies.
  • Leverage user data and feedback to optimize user acquisition and activation.

5. Brand Strategy

  • Shape and amplify GMI's brand narrative to make it a top-of-mind name in GPU cloud and inference infrastructure.
  • Own visual identity and messaging consistency across all channels.
  • Manage PR and analyst relations to build industry credibility.

6. Funnel & Lead Generation

  • Build and optimize the full marketing funnel—from awareness to conversion.
  • Define and execute targeted campaigns to drive qualified leads for the sales team.
  • Implement marketing automation and CRM integrations.

7. Analytics & Marketing Operations

  • Establish KPIs and dashboards to measure marketing ROI.
  • Use data to guide campaign strategy, customer insights, and resource allocation.

Continuously experiment and optimize to improve marketing effectiveness.

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