What Jobs are available for Marketing Intelligence in Hong Kong?

We are seeking a Head of Marketing Intelligence to lead our marketing measurement and analytics strategy. This role is designed for a proven operator who combines deep analytics and data science expertise with hands-on experience working closely with marketing teams to drive performance. You will be responsible for building scalable attribution frameworks, advancing predictive and probabilistic models, and deploying AI-driven and automated solutions (including Generative AI) that unearth actionable insights to drive customer growth. This is a senior leadership role with high visibility and direct impact on company growth.

Responsibilities
Leadership & Strategy

• Define and own the marketing intelligence roadmap
• Build and lead a high-performing team of analysts, engineers, and data scientists
• Partner with Growth, Data, Finance and Product Marketing leadership to enable data-driven decisions

Measurement & Modelling

• Lead the design and deployment of multi-touch attribution (MTA) and probabilistic attribution approaches
• Champion marketing mix modelling (MMM) to measure cross-channel ROI and incrementality
• Advance predictive analytics for LTV, churn, and customer journey optimisation, leveraging AI-powered models for greater accuracy

AI, GenAI & Automation

• Deploy AI and machine learning models for anomaly detection, predictive spend optimization, and customer segmentation

Introduce Generative AI (GenAI) solutions for:

• Automated campaign insights ("explain spend efficiency by channel in natural language")
• Dynamic customer journey clustering to identify emerging cohorts
• Generating personalized marketing narratives and creative testing at scale
• Build a culture of automation where insights flow seamlessly into marketing strategy and execution

Data Infrastructure & Governance

• Oversee marketing data pipelines and modelling powered by AppsFlyer, Databricks, Google Marketing Platform, and Google BigQuery.
• Ensure strong data governance, quality, and compliance with GDPR, CCPA, ATT, and other privacy regulations

Reporting & Insights

• Develop and maintain high-impact dashboards in Tableau
• Deliver regular insights that guide marketing investment and strategy, supported by automated reporting and GenAI-driven summaries for executives
• Act as the bridge between advanced AI/ML outputs and marketing strategy, ensuring models directly influence spend and creativity

Requirements

• Proven operational track record in analytics and data science, with extensive experience in marketing measurement
• Expertise in Attribution modelling (deterministic, probabilistic, MTA) Marketing mix modelling (MMM) AI / ML applications in marketing analytics
• Generative AI solutions for insights automation and customer growth strategies. AppsFlyer, Databricks, Google Marketing Platform, AWS & Google BigQuerySQL and Tableau
• Strong background in data governance, compliance, and privacy frameworks
• Excellent communicator able to simplify complex analytics and AI-driven insights into clear business recommendations
• Experience in fast-growth industries such as mobile apps, gaming, fintech, or subscription models preferred

IM8 Health, co-founded by global icon David Beckham, is a pioneering brand at the intersection of wellness and innovation. Our mission is to empower individuals with cutting-edge health solutions that are accessible, sustainable, and personalized to support everyday wellness. By combining our passion for health with a commitment to innovation, IM8 Health is redefining the future of well-being. Join our dynamic team and be part of a brand that's making a lasting impact on health and lives globally.

Job Summary

We are seeking a highly motivated and detail-oriented individual to join our marketing team as a Marketing Analytics & Operations Specialist. This role is crucial for the smooth functioning of our marketing department, ensuring that our campaigns are efficient, effective, and ROI-driven. The ideal candidate will be a spreadsheet wizard with a knack for numbers and a passion for data-informed decision-making.

Key Responsibilities

• Marketing Operations: Manage all vendor and partnership payments, including processing purchase requests (PR), purchase orders (PO), and invoices.
• Partnerships Reporting: Generate and distribute daily and weekly performance reports for all marketing partnerships.
• Financial Reporting: Track and update the Profit & Loss (P&L) statement on a weekly basis.
• Expense Tracking: Monitor and report on all marketing department expenses.
• ROI Analysis: Calculate and report on the Return on Investment (ROI) for various marketing channels, including podcasts, influencers, and partnerships, on a weekly and monthly basis.

Qualifications and Skills

• Exceptional proficiency in spreadsheet software (e.g., Microsoft Excel, Google Sheets), including advanced functions, pivot tables, and data visualization.
• Strong analytical and quantitative skills with a demonstrated ability to interpret data and translate it into actionable insights.
• Excellent time management and organizational skills, with the ability to manage multiple projects and deadlines simultaneously.
• Exposure to Marketing Analytics & Finance Processes would be a nice to have

Desired Qualities

• Diligent: A thorough and conscientious approach to all tasks.
• Reliable: A dependable team player who consistently delivers high-quality work.
• Excellent Time Management: The ability to prioritize tasks and manage time effectively in a fast-paced environment.
• Spreadsheet Savvy: A genuine passion for and expertise in working with spreadsheets and data.

Job ID Location Lantau Island, Hong Kong Business Hong Kong Disneyland Resort Date posted Sep. 18, 2025

Our Marketing Analytics Team, under Consumer Insights, Measurement & Analytics (CIMA), leverages sophisticated modeling techniques to transform big data into actionable insights that empower our business teams. We are committed to establishing a robust in-house team to ensure continuity in delivering high-impact modeling analyses and to accelerate the development of new and business-relevant models.

Your Roles

You'll be the subject matter expert to own statistical model creation to influence marketing effectiveness, customer engagement, customer satisfaction and commercial performance – to unlock deeper understanding from complex, large-scale datasets.

• You will ideate and develop end-to-end data / statistical models and algorithms for Predictive and Prescriptive Analytics
• You will incorporate your business senses to go beyond a normal data scientist when designing the models, in order to address the business questions from internal stakeholders
• Handle big data pool across teams to improve data wrangling efficiency and model readiness

Requirements

• Master degree in Statistics, Mathematics, Computer Science, Business Analytics, or related disciplines
• Proficient in statistical modeling & machine learning techniques, including regression, time series, Bayesian methods, causal inference
• Hands-on experience with Python and SQL is a must
• 8+ years experiences in advanced modelling team responsible for solution development and maintenance, from sizable market research agency (senior manager + grade) or in-house data analytics team
• Solid knowledge in crafting and maintaining models for consumer behavior analysis (e.g. predictive modeling, MMM, MTA, driver analysis, ROI model) and simulation
• Proficient in Visualization tools e.g. PowerBI, Tableau
• Projects experienced shall be covering more on Greater China, across different sectors particularly Tourism, Entertainment
• Hands-on experience and project management skill from data crunching, model design and maintenance, data visualization and interpretation
• Ability to translate data results using commercial languages is a plus

Other Competences

• Excellent verbal communication skills in Cantonese. English is an advantage
• Curiosity and detail minded
• Innovative but business relevant
• Ability to deal with ambiguity
• Promote teamwork and relationship building, be able to demonstrate business understanding & engage works according to commercial value & priorities.

HKProfessional #LI-AI1

Our Marketing Analytics Team, under Consumer Insights, Measurement & Analytics (CIMA), leverages sophisticated modeling techniques to transform big data into actionable insights that empower our business teams. We are committed to establishing a robust in-house team to ensure continuity in delivering high-impact modeling analyses and to accelerate the development of new and business-relevant models.

Your Roles

You'll be the subject matter expert to own statistical model creation to influence marketing effectiveness, customer engagement, customer satisfaction and commercial performance – to unlock deeper understanding from complex, large-scale datasets.

• You will ideate and develop end-to-end data / statistical models and algorithms for Predictive and Prescriptive Analytics
• You will incorporate your business senses to go beyond a normal data scientist when designing the models, in order to address the business questions from internal stakeholders
• Handle big data pool across teams to improve data wrangling efficiency and model readiness

Requirements

• Master degree in Statistics, Mathematics, Computer Science, Business Analytics, or related disciplines
• Proficient in statistical modeling & machine learning techniques, including regression, time series, Bayesian methods, causal inference
• Hands-on experience with Python and SQL is a must
• 8+ years experiences in advanced modelling team responsible for solution development and maintenance, from sizable market research agency (senior manager + grade) or in-house data analytics team
• Solid knowledge in crafting and maintaining models for consumer behavior analysis (e.g. predictive modeling, MMM, MTA, driver analysis, ROI model) and simulation
• Proficient in Visualization tools e.g. PowerBI, Tableau
• Projects experienced shall be covering more on Greater China, across different sectors particularly Tourism, Entertainment
• Hands-on experience and project management skill from data crunching, model design and maintenance, data visualization and interpretation
• Ability to translate data results using commercial languages is a plus

Other Competences

• Excellent verbal communication skills in Cantonese. English is an advantage
• Curiosity and detail minded
• Innovative but business relevant
• Ability to deal with ambiguity
• Promote teamwork and relationship building, be able to demonstrate business understanding & engage works according to commercial value & priorities.

HKProfessional #LI-AI1

Our Marketing Analytics Team, under Consumer Insights, Measurement & Analytics (CIMA), leverages sophisticated modeling techniques to transform big data into actionable insights that empower our business teams. We are committed to establishing a robust in-house team to ensure continuity in delivering high-impact modeling analyses and to accelerate the development of new and business-relevant models.

Your Roles
You'll be the subject matter expert to own statistical model creation to influence marketing effectiveness, customer engagement, customer satisfaction and commercial performance – to unlock deeper understanding from complex, large-scale datasets.

• You will ideate and develop end-to-end data / statistical models and algorithms for Predictive and Prescriptive Analytics
• You will incorporate your business senses to go beyond a normal data scientist when designing the models, in order to address the business questions from internal stakeholders
• Handle big data pool across teams to improve data wrangling efficiency and model readiness

Requirements

• Master degree in Statistics, Mathematics, Computer Science, Business Analytics, or related disciplines
• Proficient in statistical modeling & machine learning techniques, including regression, time series, Bayesian methods, causal inference
• Hands-on experience with Python and SQL is a must
• 8+ years experiences in advanced modelling team responsible for solution development and maintenance, from sizable market research agency (senior manager + grade) or in-house data analytics team
• Solid knowledge in crafting and maintaining models for consumer behavior analysis (e.g. predictive modeling, MMM, MTA, driver analysis, ROI model) and simulation
• Proficient in Visualization tools e.g. PowerBI, Tableau
• Projects experienced shall be covering more on Greater China, across different sectors particularly Tourism, Entertainment
• Hands-on experience and project management skill from data crunching, model design and maintenance, data visualization and interpretation
• Ability to translate data results using commercial languages is a plus

Other Competences

• Excellent verbal communication skills in Cantonese. English is an advantage
• Curiosity and detail minded
• Innovative but business relevant
• Ability to deal with ambiguity
• Promote teamwork and relationship building, be able to demonstrate business understanding & engage works according to commercial value & priorities.

HKProfessional

Job Responsibilities

1. Assist in building data models and the company's data platform, optimizing analysis processes, and promoting data standardization.
2. Perform data analysis and reporting to support product strategy and customer management.
3. Responsible for the collection, analysis, and maintenance of product-related data.

Job Requirements

1. 1-3 years of work experience; master's degree or above.
2. Strong data analysis and processing skills, proficient in using common data analysis tools such as SQL and Python.
3. Clear thinking, logical rigor, attention to detail, strong sense of responsibility, and strong data insight ability.

Responsibility:

• Develop, train and deploy artificial intelligence and machine learning models to solve complex business challenges;
• Responsible for various data preprocessing activities including collection, cleansing and validation of large datasets, and transforming the data into format suitable for consumption by artificial intelligence and machine learning models;
• Conduct in-depth data analysis on large datasets, and apply statistical and machine learning algorithms for extracting meaning from data and identifying actionable insights;
• Continuously monitor model performance and iterate to improve performance and efficiency of models with a view to optimizing business function;
• Responsible for preparation and maintenance of documentations in relation to the model development throughout the model development lifecycle;
• Assist in building a compliance data warehouse and continuously expanding data scope according to the need of AML monitoring, optimizing database performance and improving data usage experience;
• Assist in management and maintenance of the compliance data warehouse, including formulating database management policy and procedure, developing and maintaining data dictionary, monitoring data quality and ensuring data security;
• Assist in data management within the department, including data accountability management, data governance, data quality and security, etc.;
• Collaborate closely with cross-functional teams and external parties including business stakeholders, inhouse IT and data scientist team and solution vendors;
• Research emerging artificial intelligence trends and models, and integrate the new techniques to enhance model capabilities

Requirements:

• Bachelor degree or above in Computer Science, Data Science, Financial Mathematics, Statistics, Finance, Economics, or related disciplines
• 3-5 years or above relevant experience in implementation of artificial intelligence and machine learning models; experience in Banking data management, analysis and application being an advantage (For Senior Manager, at least 8 years relevant experience)
• Proficiency in programming languages, including Python and R, and machine learning libraries
• Strong understanding of machine learning algorithms, deep learning and statistical methods
• Strong problem-solving ability with passion for analytic excellence, able to manage complex scenario challenges simultaneously and work independently and under pressure
• Experience in financial service industry or financial crime compliance domain, or possession of relevant qualification in CAMS, ECF (AML/CFT) Core Level, FRM, CPA, ACCA being an advantage
• Good command of written and spoken English and Chinese

Responsibility:

• Develop, train and deploy artificial intelligence and machine learning models to solve complex business challenges;
• Responsible for various data preprocessing activities including collection, cleansing and validation of large datasets, and transforming the data into format suitable for consumption by artificial intelligence and machine learning models;
• Conduct in-depth data analysis on large datasets, and apply statistical and machine learning algorithms for extracting meaning from data and identifying actionable insights;
• Continuously monitor model performance and iterate to improve performance and efficiency of models with a view to optimizing business function;
• Responsible for preparation and maintenance of documentations in relation to the model development throughout the model development lifecycle;
• Assist in building a compliance data warehouse and continuously expanding data scope according to the need of AML monitoring, optimizing database performance and improving data usage experience;
• Assist in management and maintenance of the compliance data warehouse, including formulating database management policy and procedure, developing and maintaining data dictionary, monitoring data quality and ensuring data security;
• Assist in data management within the department, including data accountability management, data governance, data quality and security, etc.;
• Collaborate closely with cross-functional teams and external parties including business stakeholders, inhouse IT and data scientist team and solution vendors;
• Research emerging artificial intelligence trends and models, and integrate the new techniques to enhance model capabilities

• Bachelor degree or above in Computer Science, Data Science, Financial Mathematics, Statistics, Finance, Economics, or related disciplines
• 3-5 years or above relevant experience in implementation of artificial intelligence and machine learning models; experience in Banking data management, analysis and application being an advantage (For Senior Manager, at least 8 years relevant experience)
• Proficiency in programming languages, including Python and R, and machine learning libraries
• Strong understanding of machine learning algorithms, deep learning and statistical methods
• Strong problem-solving ability with passion for analytic excellence, able to manage complex scenario challenges simultaneously and work independently and under pressure
• Experience in financial service industry or financial crime compliance domain, or possession of relevant qualification in CAMS, ECF (AML/CFT) Core Level, FRM, CPA, ACCA being an advantage
• Good command of written and spoken English and Chinese

誠徵 市場研究分析員 職位

你的工作

• 收集及分析市場數據,為公司提供全面的市場洞察
• 撰寫詳盡的市場研究報告,分析消費者行為及市場趨勢
• 協助制定及實施定量及定性的市場調查計劃
• 運用統計分析及資料視覺化技巧,提供有影響力的數據分析
• 與跨部門團隊合作,支援業務及營銷決策
• 持續關注行業動態及競爭對手的策略

我們期待你擁有

• 學士學位,主修市場營銷、統計、數據科學或相關範疇
• 2年或以上市場研究或數據分析經驗
• 精通使用Excel、SPSS、Tableau等數據分析工具
• 出色的數據分析及溝通技巧,能有效地向管理層匯報
• 良好的廣東話及英語能力,操作熟練普通話更佳
• 主動進取、對細節保持警覺的工作態度

我們提供

• 有競爭力的薪酬及年終花紅
• 強大的團隊支援及發展機會
• 全面的醫療福利及保險計劃
• 彈性工作安排及年假

關於城德昌盛貿易有限公司

城德昌盛貿易有限公司成立於1998年,是一家專營生產及貿易的企業。我們致力為客戶提供優質的製造及物流服務,並不斷創新以提升競爭力。公司秉持「誠信、創新、協作」的核心價值,在行業內享有良好聲譽。我們期待您加入我們的團隊,共創卓越未來

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