88 Marketing Leadership jobs in Hong Kong

Join to apply for the Brand Marketing Director role at OKX

10 hours ago Be among the first 25 applicants

Join to apply for the Brand Marketing Director role at OKX

Who We Are
At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom.

Who We Are
At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom.
OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves.
Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.
OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.
What You’ll Be Doing

• 市场战略制定与执行：制定并执行覆盖华语市场的品牌、市场和用户增长战略，提升品牌知名度与用户粘性。
• 品牌管理与传播：构建和维护品牌形象，主导市场传播、公共关系、社交媒体、线上线下活动等多渠道推广。
• 本地化市场拓展：深入理解华语用户偏好、监管环境及竞争格局，制定本地化运营策略并推动落地。
• 跨部门协作：与产品、风控、法务、商务等多团队协作，确保市场策略合规、高效执行。
• 团队管理：搭建并管理区域市场团队，赋能下属，提升整体战斗力与执行力。
• 数据分析与增长：基于用户行为数据和市场反馈，持续优化品牌营销策略与营销渠道，实现有效转化。
• Market Strategy Development and Implementation: Create and execute comprehensive brand, market, and user growth strategies tailored for the Chinese-speaking market, aimed at enhancing brand visibility and fostering user loyalty.
• Brand Management and Communication: Establish and uphold a strong brand identity, leading multi-channel marketing initiatives, including public relations, social media engagement, and both online and offline promotional events.
• Localized Market Expansion: Conduct in-depth analyses of the preferences of Chinese-speaking users, the regulatory landscape, and competitive dynamics to formulate and implement effective localized operational strategies.
• Cross-Functional Collaboration: Partner with product, risk management, legal, and business development teams to ensure that market strategies are compliant and executed with maximum efficiency.
• Team Leadership and Development: Build and manage a high-performing regional market team, empowering team members to enhance overall effectiveness and operational execution.
• Data-Driven Analysis and Growth Optimization: Utilize user behavior data and market feedback to continuously refine brand marketing strategies and channels, driving effective conversion rates.
  

What We Look For In You

• 本科及以上学历，市场营销、传播、公关、金融、区块链等相关专业优先；
• 至少5年以上大型互联网公司、金融科技、互联网证券等行业市场相关经验，3年以上管理岗位经验；
• 熟悉目标市场的用户生态、媒体环境、政策法规，有成功的本地化品牌或用户增长项目经验；
• 强烈的结果导向，优秀的领导力与项目管理能力；
• 中英文流利，皆可做工作语言。
• Educational Background: Bachelor’s degree or higher in Marketing, Communications, Public Relations, Finance, Blockchain, or related disciplines is preferred.
• Professional Experience: Minimum of 5 years of relevant market experience within large internet companies, fintech, or internet securities, with at least 3 years in a management position.
• Market Acumen: Strong understanding of the user ecosystem, media environment, and regulatory frameworks in the target market, with a proven track record of successful localized branding or user acquisition projects.
• Results Orientation: Demonstrated ability to drive results, with exceptional leadership and project management skills.
• Language Proficiency: Bilingual in both Chinese and English to communicate with different stakeholders
  

Perks & Benefits

• Competitive total compensation package
• L&D programs and Education subsidy for employees' growth and development
• Various team building programs and company events
• Wellness and meal allowances
• Comprehensive healthcare schemes for employees and dependants
• More that we love to tell you along the process!

Seniority level

• Seniority level Director

Employment type

• Employment type Full-time

Job function

• Job function Business Development, Marketing, and Product Management
• Industries IT Services and IT Consulting

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Assistant Vice President, Brand Marketing Head of Social Media, Asset Management APAC, Vice President Head of Brand, Content & Sponsorships, Asia

Central & Western District, Hong Kong SAR 1 week ago

Marketing Officer (Loyalty Programme Team) Head of Corporate Communications & Marketing Asia Pacific Marketing and Digital Executive

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Join to apply for the Associate Director Digital Marketing role at Sun Life

Join to apply for the Associate Director Digital Marketing role at Sun Life

You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.

Job Description:

Job Responsibilities

• Leading the Digital Marketing team to formulate a digital strategy for Sun Life brand and products with an aim to build brand awareness, preferences and acquisition
• Work with relevant stakeholders to build the end-to-end client journey from lead generation to conversion
• Lead the media and creative agencies on content, planning and optimization
• Significantly raise our digital footprint and performance
  
  

Job Requirements

• Degree holder in business related disciplines
• Over 10 years of digital marketing experience in FI
• Highly familiar with the latest MarTech tools and applications
• Proven record in driving sales and performance
• Ability to lead and influence key stakeholders for digital transformation
• Media optimization, dashboard reporting, data analysis, acquisition journey design
• Highly familiar with HK and cross border media strategy
• Excellent communication skills in both verbal and written English and Cantonese
  
  

We offer 5-day work, attractive salary, MPF, group life and group medical insurance; and excellent career development opportunities to the right candidate.

We are an equal opportunity employer and welcome applications from all qualified candidates. Application forms and resume will be kept for a period of 24 months after completion of the recruitment process. (All information will be held in strict confidence and only be used for recruitment purpose).

Job Category:

Marketing

Posting End Date:

10/09/2025

Seniority level

• Seniority level Not Applicable

Employment type

• Employment type Full-time

Job function

• Job function Marketing and Sales
• Industries Financial Services and Insurance

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Senior Manager, DAP Regional Marketing, HOKA Assistant Manager/Manager I, Brand & Marketing Manager I/Assistant Manager, MCI Agency Channel Marketing SALES & MARKETING MANAGER - health supplement / health food / FMCG / beauty product brand owner / retailer / eCommerce (Mongkok) Assistant Librarian I / II (User Experience & Services Marketing) (at the rank of Manager / Assistant Manager) (LIB) - (25001FD)

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Join to apply for the Associate Director Digital Marketing role at Sun Life

Join to apply for the Associate Director Digital Marketing role at Sun Life

You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.
Job Description:
Job Responsibilities

• Leading the Digital Marketing team to formulate a digital strategy for Sun Life brand and products with an aim to build brand awareness, preferences and acquisition
• Work with relevant stakeholders to build the end-to-end client journey from lead generation to conversion
• Lead the media and creative agencies on content, planning and optimization
• Significantly raise our digital footprint and performance
  

Job Requirements

• Degree holder in business related disciplines
• Over 10 years of digital marketing experience in FI
• Highly familiar with the latest MarTech tools and applications
• Proven record in driving sales and performance
• Ability to lead and influence key stakeholders for digital transformation
• Media optimization, dashboard reporting, data analysis, acquisition journey design
• Highly familiar with HK and cross border media strategy
• Excellent communication skills in both verbal and written English and Cantonese
  

We offer 5-day work, attractive salary, MPF, group life and group medical insurance; and excellent career development opportunities to the right candidate.
We are an equal opportunity employer and welcome applications from all qualified candidates. Application forms and resume will be kept for a period of 24 months after completion of the recruitment process. (All information will be held in strict confidence and only be used for recruitment purpose).
Job Category:
Marketing
Posting End Date:
10/09/2025 Seniority level

• Seniority level Not Applicable

Employment type

• Employment type Full-time

Job function

• Job function Marketing and Sales
• Industries Financial Services and Insurance

Referrals increase your chances of interviewing at Sun Life by 2x

Get notified about new Digital Marketing Director jobs in Kowloon, Hong Kong SAR .

Senior Manager, DAP Regional Marketing, HOKA Assistant Manager/Manager I, Brand & Marketing Manager I/Assistant Manager, MCI Agency Channel Marketing SALES & MARKETING MANAGER - health supplement / health food / FMCG / beauty product brand owner / retailer / eCommerce (Mongkok) Assistant Librarian I / II (User Experience & Services Marketing) (at the rank of Manager / Assistant Manager) (LIB) - (25001FD)

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Join to apply for the Sales & Marketing Director - FMCG Health Product role at Michael Page .

1 day ago Be among the first 25 applicants.

Get AI-powered advice on this job and more exclusive features.

About Our Client

The employer is a well-established large organization in the retail FMCG and health product sector with a strong reputation for delivering quality products and services. They are committed to fostering innovation and excellence within their teams.

• Well-known FMCG company
• Leadership role

Job Description

As a Director in the retail industry, your main responsibilities will include:

• Developing and executing sales & marketing strategies to meet business goals and market demands.
• Leading and mentoring sales teams to maximize performance and productivity.
• Analyzing market trends to identify opportunities for growth and expansion.
• Building and maintaining strong relationships with key clients and stakeholders.
• Collaborating with other departments to ensure alignment with company objectives.
• Monitoring sales performance metrics and implementing improvement plans as needed.
• Managing budgets and ensuring cost efficiency in operations.
• Representing the company at industry events and networking opportunities.

The Successful Applicant

A Successful Director Should Have

• Proven leadership skills in driving sales teams and achieving targets.
• Strong analytical abilities to interpret market data and trends.
• Excellent communication and interpersonal skills for client and stakeholder engagement.
• Experience in the retail industry, particularly in sales strategy development.
• A track record of delivering results in competitive markets.
• Ability to manage budgets and optimize resources effectively.
• A proactive and results-oriented mindset to thrive in a fast-paced environment.

What's on Offer

This company offers a promising career path with a dynamic working environment, a competitive salary package, and outstanding benefits.

Contact

Ms. Chan

Quote job ref: JN-062025-6764540

Additional Information

• Seniority level: Director
• Employment type: Full-time
• Job function: Sales, Business Development, and Analyst
• Industries: Retail, Consumer Services, and Food and Beverage Services

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Bring more to life.
Are you ready to accelerate your potential and make a real difference within life sciences, diagnostics and biotechnology?
At Cepheid, one of Danaher's 15+ operating companies, our work saves lives-and we're all united by a shared commitment to innovate for tangible impact.
You'll thrive in a culture of belonging where you and your unique viewpoint matter. And by harnessing Danaher's system of continuous improvement, you help turn ideas into impact - innovating at the speed of life.
At Cepheid, we are passionate about improving health care through fast, accurate, molecular diagnostic systems and tests. As a member of our team, you'll get to make an immediate, measurable impact on a global scale, within an environment that fosters career growth and development. Our mission drives us to develop groundbreaking solutions for the world's most complex health challenges. Together, we bring MORE change to the world. Learn about the Danaher Business System which makes everything possible.
The Marketing Director JP/KR/HK/TW will have strategic and tactical ownership of marketing at the regional level and establish long-term strategy for the region. He/She must have the capability to work cross-departmentally, driving the initiatives and achieving the company goals through networking and teamwork, leading the local marketing team to target achievement. Is expected to be autonomous making data-driven strategic decisions and driving execution with minimal supervision.
This position reports to the Director, Regional Marketing APAC and is part of the APAC Marketing team located in Japan or Hong Kong and will be an on-site role.
In this role, you will have the opportunity to:
+ Lead the marketing activities of all product areas and marketing segments across the region to successfully achieve targets, working closely with the local Commercial Leaders to continuously exchange and align on strategies and tactics as part of regional leadership teams
+ Define strategic priorities and translate them into successful tactics executed by the team with a strong ROI-based approach to identify, plan, execute, measure and optimize the key initiatives of the team
+ Develop and communicate local key messages, value propositions and marketing programs under cohesive marketing campaigns with a well-defined omni-channel approach
+ Identify all the required sales enablement initiatives that lead to business growth support and react with countermeasures during challenging periods of sales results and leading the team on demand generation to close through leads production, funnel velocity and ramp utilizing a funnel-based approach
+ Identify and drive the execution of activities that support business expansion within existing customer, increasing brand awareness and customer retention
+ Manage directly and through the team members the local KOL networks to reinforce the brand, raise awareness and leverage product champions throughout the regions
+ Build, drive and develop a strong, diverse and inclusive marketing teams
The essential requirements of the job include:
+ Bachelor's degree with 10+ years of experience OR
+ Master's degree with 7+ years of experience
+ Proven track record in people management is mandatory
+ Strong experience in working in a cross-functional environment is required
+ Marketing management and/or sales experience in Diagnostics or Device industries is a strong advantage
+ Local network and knowledge of the key stakeholders in the market, including expertise with complex, multi-departmental healthcare sales in Japan and Hong Kong is highly desired
It would be a plus if you also possess previous experience in:
+ Must have excellent communication skills including verbal and written, along with a strong financial and business acumen
+ Proficiency in written and spoken English required. Japanese highly desired.
+ Needs to have a high degree of leadership and able to engage with and successfully influence others from colleagues and customers, ranging from lab technicians to clinical experts
Join our winning team today. Together, we'll accelerate the real-life impact of tomorrow's science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.
For more information, visit .
Operating Company: Cepheid

Join to apply for the Sales & Marketing Director - FMCG Health Product role at Michael Page .

1 day ago Be among the first 25 applicants.

Get AI-powered advice on this job and more exclusive features.

About Our Client

The employer is a well-established large organization in the retail FMCG and health product sector with a strong reputation for delivering quality products and services. They are committed to fostering innovation and excellence within their teams.

• Well-known FMCG company
• Leadership role

Job Description

As a Director in the retail industry, your main responsibilities will include:

• Developing and executing sales & marketing strategies to meet business goals and market demands.
• Leading and mentoring sales teams to maximize performance and productivity.
• Analyzing market trends to identify opportunities for growth and expansion.
• Building and maintaining strong relationships with key clients and stakeholders.
• Collaborating with other departments to ensure alignment with company objectives.
• Monitoring sales performance metrics and implementing improvement plans as needed.
• Managing budgets and ensuring cost efficiency in operations.
• Representing the company at industry events and networking opportunities.

The Successful Applicant

A Successful Director Should Have

• Proven leadership skills in driving sales teams and achieving targets.
• Strong analytical abilities to interpret market data and trends.
• Excellent communication and interpersonal skills for client and stakeholder engagement.
• Experience in the retail industry, particularly in sales strategy development.
• A track record of delivering results in competitive markets.
• Ability to manage budgets and optimize resources effectively.
• A proactive and results-oriented mindset to thrive in a fast-paced environment.

What's on Offer

This company offers a promising career path with a dynamic working environment, a competitive salary package, and outstanding benefits.

Contact

Ms. Chan

Quote job ref: JN-062025-6764540

Additional Information

• Seniority level: Director
• Employment type: Full-time
• Job function: Sales, Business Development, and Analyst
• Industries: Retail, Consumer Services, and Food and Beverage Services

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Senior Digital Marketing Officer/ Digital Marketing Officer

Join to apply for the Senior Digital Marketing Officer/ Digital Marketing Officer role at Plotio Financial Group Limited .

Company Overview: PLOTIO, established in 1983, is a rapidly growing financial institution with diverse business interests including real estate, property management, bullion trade, and environmental services. We are expanding and seeking dynamic individuals to join our team and develop into future leaders.

Key Responsibilities

• Assist in planning, executing, and optimizing digital marketing campaigns (PPC, SEO, social media) across overseas markets.
• Support keyword research, SEO optimization, and management of paid ads (Google Ads, Meta Ads) to enhance traffic and lead generation.
• Help set up social media channels (Facebook, Instagram, LinkedIn, TikTok) and create engaging content to grow and interact with audiences.
• Create and optimize digital content, including landing pages, social media posts, and websites to boost engagement and conversions.
• Support website revamp efforts, collaborating with design and development teams for SEO and user experience improvements.
• Monitor and report campaign performance using tools like Google Analytics.
• Conduct market research and competitive analysis to inform new campaigns tailored to SEA markets.
• Collaborate with marketing, content, and design teams to ensure smooth execution and alignment with business goals.

Requirements

• Minimum 3 years of digital marketing experience in financial services, forex, or fintech sectors.
• Strong communication and coordination skills.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, and TikTok.
• Experience setting up social media channels and creating initial content to grow platforms.
• Excellent written and verbal communication skills in English and Mandarin.
• Ability to work collaboratively in a team environment.
• Degree in Marketing, Communications, Business, or related field preferred but not essential.

What We Offer

• Medical Scheme
• Energetic work environment with opportunities for fun and team activities
• Part of a young, ambitious team striving for excellence
• Participation in company events year-round
• Complimentary food and drinks at the workplace
• Work-life balance
• Bank holidays
• Life Insurance
• Performance Bonus

Additional Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Public Relations and Marketing

This job posting is active and available.

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Senior Digital Marketing Officer/ Digital Marketing Officer

Join to apply for the Senior Digital Marketing Officer/ Digital Marketing Officer role at Plotio Financial Group Limited .

Company Overview: PLOTIO, established in 1983, is a rapidly growing financial institution with diverse business interests including real estate, property management, bullion trade, and environmental services. We are expanding and seeking dynamic individuals to join our team and develop into future leaders.

Key Responsibilities

• Assist in planning, executing, and optimizing digital marketing campaigns (PPC, SEO, social media) across overseas markets.
• Support keyword research, SEO optimization, and management of paid ads (Google Ads, Meta Ads) to enhance traffic and lead generation.
• Help set up social media channels (Facebook, Instagram, LinkedIn, TikTok) and create engaging content to grow and interact with audiences.
• Create and optimize digital content, including landing pages, social media posts, and websites to boost engagement and conversions.
• Support website revamp efforts, collaborating with design and development teams for SEO and user experience improvements.
• Monitor and report campaign performance using tools like Google Analytics.
• Conduct market research and competitive analysis to inform new campaigns tailored to SEA markets.
• Collaborate with marketing, content, and design teams to ensure smooth execution and alignment with business goals.

Requirements

• Minimum 3 years of digital marketing experience in financial services, forex, or fintech sectors.
• Strong communication and coordination skills.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, and TikTok.
• Experience setting up social media channels and creating initial content to grow platforms.
• Excellent written and verbal communication skills in English and Mandarin.
• Ability to work collaboratively in a team environment.
• Degree in Marketing, Communications, Business, or related field preferred but not essential.

What We Offer

• Medical Scheme
• Energetic work environment with opportunities for fun and team activities
• Part of a young, ambitious team striving for excellence
• Participation in company events year-round
• Complimentary food and drinks at the workplace
• Work-life balance
• Bank holidays
• Life Insurance
• Performance Bonus

Additional Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Public Relations and Marketing

This job posting is active and available.

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Asset Management Marketing - Associate Director

11 hours ago Be among the first 25 applicants

• Formulate, implement, and monitor business plans and strategies for the asset management business.
• Lead the team to achieve the AUM target.
• Maintain customer relationships and develop distribution/sales channels, including external parties and branches within CCB Group.
• Responsible for product marketing, promotion, and sales.
• Perform regular market analysis, gather market feedback, and conduct research.

Requirements

• Bachelor's degree in Finance, Economics, Mathematics, or related fields preferred.
• At least 7 years of experience in fixed income, with a background in asset management companies or investment banks preferred.
• Proficient in data analysis software such as Python and R, capable of using these tools for complex data analysis and model building.
• Solid experience in asset management marketing.
• Strong knowledge of finance and quantitative analysis.
• Proficient in English and Chinese (Mandarin); strong Chinese writing skills are highly preferred.

We offer competitive remuneration packages to successful candidates. Interested candidates may send their detailed resume, current & expected salary, and availability to .

All information collected will be kept strictly confidential and used solely for recruitment purposes.

Seniority level

• Director

Employment type

• Full-time

Job function

• Strategy/Planning, Customer Service, and Marketing

Industries

• Banking and Investment Banking

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