What Jobs are available for Marketing Performance in Hong Kong?

Reports To:Assistant Manager Performance Marketing

Department: Brand, Insights and Marketing Communications Department (BIM)

The Performance Marketing Specialist sits under the Lifestyle Marketing team, will be responsible for handling always-on channels such as SEM, Programmatic display advertising and SEO with supports from media agencies on daily basis. You will be also responsible to work closely with manager to plan strategy of overall performance marketing programme and synergies. The suitable candidate will be required to have strong knowledge and understanding of media channels and digital marketing.

• Work with the Manager to develop and plan the strategy of the overall performance marketing programme and synergies between brand, display / programmatic, search, social, marketing cloud, digital content and other touchpoint
• Plan and execute social, display / programmatic, SEM campaigns to drive considerations and increase conversions in lifestyle business
• Manage and drive agency teams to optimise campaigns to achieve aggressive KPIs
• Understand digital user journey, and demonstrate the ability of establishing tagging and tracking for marketing initiatives with internal teams and agency
• Optimise customer journey across external and owned channels with the purpose of media efficiency and driving revenue
• Strong ability in translating media data to business insights, building audience-led reports to for internal communications
• Help address concerns from internal stakeholders across IT, Digital, Web Analytics and Compliance teams on data and website performance casted by marketing vendors

• University degree in Business, Marketing, Economics, Communications or related discipline
• Minimum 3 years of experience in Digital Marketing or Paid Media. Experience in industries like airline, e-commerce or finance is a plus.
• Knowledge of performance marketing tools / platforms, e.g. Adobe / Salesforce suite, Google Marketing platforms, Google Merchant Center, Meta Ads, site testing / optimisation tools and etc
• Strong communicator, collaborative. Experience working in matrix structure to support cross team initiatives
• Ability to inspire and promote collaboration among stakeholders in IT, digital product, marketing and business unit

Application Deadline: 22 Sep 2025

Cathay Pacific is an Equal Opportunities Employer. Personal data provided by job applicants will be used strictly in accordance with our Applicant Personal Information Collection Statement and for recruitment purposes only. Candidates not notified within eight weeks may consider their application unsuccessful. We keep records of your data for no longer than is necessary for the purpose for which we obtained them and any other permitted linked purposes. If your application is unsuccessful, we will keep your details on file for as long as is necessary to process your application or for the purposes of further job opportunities if you agree to such longer periods.

A Career with Hang Seng Bank

Hang Seng is committed to service excellence. Our people are our most important asset and play a vital role in our efforts to continually enhance our performance for customers and provide best-in-class products and services.  We seek to attract high-calibre talent by offering a dynamic working environment, good career development opportunities and competitive compensation packages.

Some careers have more impact than others.

If you're looking for a career where you can make a real impression, join Hang Seng and discover how valued you'll be. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, Hang Seng offers opportunities, support and rewards that will take you further.

Marketing

Hang Seng's Marketing function is responsible for formulating marketing strategies and implementing marketing initiatives to reinforce the brand of Hang Seng Bank, drive acquisition and usage of the Bank's product and services, strengthen customer loyalty to build long term relationships, and provide internal business units with marketing support to deliver a comprehensive suite of products and services offered by the Bank.

We are currently seeking a high caliber professional to join our department as Performance Marketing Manager.

Principal responsibilities

• Drive acquisition and usage of the Bank's digital banking and digitally enabled products and services
• Formulate digital acquisition strategies for different products and services and continuously optimize campaign and channel performance around KPIs like CTR, CPA & ROAS
• Reporting and dashboard development and maintenance
• Contribute to the enhancement of ad performance tracking capabilities and architecture
• Manage interactions with internal and external parties regularly for on-time, in-budget campaign creation & implementation
• Provide support to uplift the digital marketing capability of the wider marketing team, e.g. provide regular industry updates, best practice sharing, enhancing media tracking capabilities, reviewing brand safety measure for digital media, etc.
• Adhere to the Bank's guidelines in campaign execution

Requirements

• University degree in Marketing, Business Information System, Communications or a related discipline
• Minimum of 6 years' relevant experience, with exposure to financial services industry being a plus
• Strong understanding of different performance marketing channels, tools & ad-tech including but not limited to PPC, programmatic, social, SEM, affiliate marketing, DCO etc.
• Knowledge of customer segmentation tool and reporting dashboard like Tealium audience stream & Looker
• Solid understanding and experience in data attribution and handling
• Creative, constantly look out for new opportunities to achieve business goals
• Detail-oriented, capable of working independently and under pressure
• Good communication, interpersonal, analytical and project management skills
• Proficiency in both English and Chinese
• Great sense of ownership and servicing mindset to ensure efficient and effective outcomes

You'll achieve more when you join Hang Seng Bank Limited.

Issued by Hang Seng Bank Limited

Visit Hang Seng Career Page and sign up with our Talent Community to receive the latest information about our career opportunities in Hang Seng Hong Kong.

All information provided by applicants will be used only for recruitment purposes and will be used strictly in accordance with the Bank's personal data policies, a copy of which may be obtained by the applicant upon request. Unless otherwise instructed in writing by the applicant concerned, applicants may be considered for other suitable positions within the Bank and its related companies. The personal data of unsuccessful job applicants may be retained for a maximum of two years from the date when the job application is rejected and such data may be retained for a longer period if there is a subsisting reason that obliges the Bank to do so, after which the personal data will be destroyed.

Job Description
Some careers have more impact than others.
If you're looking for a career where you can make a real impression, join Hang Seng and discover how valued you'll be. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, Hang Seng offers opportunities, support and rewards that will take you further.

Marketing
Hang Seng's Marketing function is responsible for formulating marketing strategies and implementing marketing initiatives to reinforce the brand of Hang Seng Bank, drive acquisition and usage of the Bank's product and services, strengthen customer loyalty to build long term relationships, and provide internal business units with marketing support to deliver a comprehensive suite of products and services offered by the Bank.

We are currently seeking a high caliber professional to join our department as
Performance Marketing Manager.
Principal Responsibilities

• Drive acquisition and usage of the Bank's digital banking and digitally enabled products and services
• Formulate digital acquisition strategies for different products and services and continuously optimize campaign and channel performance around KPIs like CTR, CPA & ROAS
• Reporting and dashboard development and maintenance
• Contribute to the enhancement of ad performance tracking capabilities and architecture
• Manage interactions with internal and external parties regularly for on-time, in-budget campaign creation & implementation
• Provide support to uplift the digital marketing capability of the wider marketing team, e.g. provide regular industry updates, best practice sharing, enhancing media tracking capabilities, reviewing brand safety measure for digital media, etc.
• Adhere to the Bank's guidelines in campaign execution

Requirements

• University degree in Marketing, Business Information System, Communications or a related discipline
• Minimum of 6 years' relevant experience, with exposure to financial services industry being a plus
• Strong understanding of different performance marketing channels, tools & ad-tech including but not limited to PPC, programmatic, social, SEM, affiliate marketing, DCO etc.
• Knowledge of customer segmentation tool and reporting dashboard like Tealium audience stream & Looker
• Solid understanding and experience in data attribution and handling
• Creative, constantly look out for new opportunities to achieve business goals
• Detail-oriented, capable of working independently and under pressure
• Good communication, interpersonal, analytical and project management skills
• Proficiency in both English and Chinese
• Great sense of ownership and servicing mindset to ensure efficient and effective outcomes

You'll achieve more when you join Hang Seng Bank Limited.

Hang Seng is committed to service excellence. Our people are our most important asset and play a vital role in our efforts to continually enhance our performance for customers and provide best-in-class products and services. We seek to attract high-calibre talent by offering a dynamic working environment, good career development opportunities and competitive compensation packages.

Issued by Hang Seng Bank Limited

Job Description:

• Drive business growth through paid advertising for invest business units
• Manage and optimize CPA/CAC to meet business targets from invest business units
• Perform end-to-end funnel analysis and compile meaningful and actionable insights to identify strategic growth marketing opportunities
• Collaborate cross-functionally to drive the end-to-end process of bringing growth initiatives from concept to launch, including consistent optimization of channel, platform, and acquisition (and reactivation) strategies
• Oversee campaign executions in compliance with related regulations

Requirements:

• Bachelor's degree in finance or a relevant field
• At least 5 years of relevant experience, preferably in the banking sector
• Results-oriented with a proven track record of driving business growth
• Strong analytical and problem-solving skills
• Excellent communication skills and ability to establish good working relationships with various stakeholders

Cathay Pacific

Marketing & Branding

Brand, Insights and Marketing Communications Department

Permanent

Hong Kong SAR (China)

Application deadline: 22 Sep 2025

Reports To: Assistant Manager Performance Marketing

The Performance Marketing Specialist sits under the Lifestyle Marketing team, will be responsible for handling always-on channels such as SEM, Programmatic display advertising and SEO with supports from media agencies on daily basis. You will be also responsible to work closely with manager to plan strategy of overall performance marketing programme and synergies. The suitable candidate will be required to have strong knowledge and understanding of media channels and digital marketing.

• Work with the Manager to develop and plan the strategy of the overall performance marketing programme and synergies between brand, display / programmatic, search, social, marketing cloud, digital content and other touchpoint
• Plan and execute social, display / programmatic, SEM campaigns to drive considerations and increase conversions in lifestyle business
• Manage and drive agency teams to optimise campaigns to achieve aggressive KPIs
• Understand digital user journey, and demonstrate the ability of establishing tagging and tracking for marketing initiatives with internal teams and agency
• Optimise customer journey across external and owned channels with the purpose of media efficiency and driving revenue
• Strong ability in translating media data to business insights, building audience-led reports to for internal communications
• Help address concerns from internal stakeholders across IT, Digital, Web Analytics and Compliance teams on data and website performance casted by marketing vendors

• University degree in Business, Marketing, Economics, Communications or related discipline
• Minimum 3 years of experience in Digital Marketing or Paid Media. Experience in industries like airline, e-commerce or finance is a plus.
• Knowledge of performance marketing tools / platforms, e.g. Adobe / Salesforce suite, Google Marketing platforms, Google Merchant Center, Meta Ads, site testing / optimisation tools and etc
• Strong communicator, collaborative. Experience working in matrix structure to support cross team initiatives
• Ability to inspire and promote collaboration among stakeholders in IT, digital product, marketing and business unit

Cathay Pacific is an Equal Opportunities Employer. Personal data provided by job applicants will be used strictly in accordance with our Applicant Personal Information Collection Statement and for recruitment purposes only. Candidates not notified within eight weeks may consider their application unsuccessful. We keep records of your data for no longer than is necessary for the purpose for which we obtained them and any other permitted linked purposes. If your application is unsuccessful, we will keep your details on file for as long as is necessary to process your application or for the purposes of further job opportunities if you agree to such longer periods.

About Reap

Reap is a global financial technology company headquartered in Hong Kong with employees across multiple countries. We enable financial connectivity and access for businesses worldwide by combining traditional finance with stablecoins for efficient money movement.

Through our stablecoin-powered corporate cards, payments, and expense management tools, we streamline financial operations and help businesses scale. Our APIs enable businesses to integrate stablecoin-enabled finance into their own products and services—from issuing Visa cards to facilitating cross-border payments.

Backed by leading investors including Index Ventures and HashKey Capital, Reap is building the future of borderless, stablecoin-enabled finance.

We Want You

Join Reap's Marketing team to drive paid acquisition and lifecycle performance across web, paid media, and marketing automation. You'll design the growth engine end-to-end: budget and channel strategy, experimentation, landing-page CRO, and multi-touch attribution. Your success will result in optimal use of budgets to acquire quality leads with high conversion to Reap customers.

You're an ideal candidate if:

• You want to to be part of an innovative high-growth company
• You constantly seek to up your game and go beyond business as usual
• You're a creative thinker and thrive on experimenting with new ideas
• You're a vocal team player who's ready to roll up your sleeves and get hands-on
• You have a track record of delivering results on time
• You're self-motivated and thrive in a fast-paced environment
• You're able to perform effectively in a hybrid workplace

*What You'll Do *

• Channel ownership & budgeting: Own search, social, display, affiliates, and content syndication; set quarterly budget/MER guardrails.
• Acquisition strategy: Build media mix, audience strategy, and offer frameworks tailored to different regions (market/language localization, platforms).
• Lead performance marketing campaigns across paid channels with daily tracking, testing, and a focus on LTV/CAC optimization.
• Lifecycle Performance: Design and optimize email/in-app/CRM journeys (HubSpot) to improve activation, re-activation, and expansion.
• Experimentation & CRO: Run a structured backlog of A/B tests (ads, offers, LPs, forms, onboarding nudges);
• Attribution: Implement GA4, GTM, server-side tagging, MMP/CDP; drive incrementality testing and weekly reporting.
• Creative strategy: Set hypotheses, briefs, and feedback loops for assets; build a steady creative testing cadence.
• Compliance: Partner with Legal/Compliance to ensure claims, financial promotions, and crypto/stablecoin language meet internal standards and local regulations.
• Market intelligence: Translate insights (verticals, use cases, competitors) into targeting, offers, and messaging.

Qualifications

• 6–10 years with 4+ years hands-on performance ownership (search/social/display) with budget accountability.
• Fintech (corporate cards, payments) and/or crypto/stablecoin/blockchain experience.
• AI proficiency
• Proven CRO experience across landing pages/forms and funnel diagnostics.
• Proficiency with ad platforms: Google Ads, LinkedIn, X/Meta, Telegram, Reddit, niche publishers (flexible)
• CRM/Marketing Automation (HubSpot) and audience segmentation.
• GA4, GTM, UTMs, server-side tagging basics; experience with attribution and incrementality testing.
• CRM/Marketing Automation (HubSpot) and audience segmentation.
• Proficiency with analytical tools (ie, Metabase, Google Analytics) and creative tools (Figma, Adobe)
• Comfortable working across global time zones in a hybrid model.

*Compliance & Risk *

• All external materials follow internal review and local regulations for financial promotions and stablecoin terminology. We avoid investment-advice language and use approved claims only.

After submitting your application, please check your inbox for a confirmation email. If you don't see it, kindly check your spam or junk folder and adjust your settings to ensure future communication reaches your inbox. You can follow the steps here.

We are seeking a highly analytical Senior Performance Analyst to grow our online presence and drive bookings for both our Hotel and Car Rental businesses. This pivotal role transforms complex data into actionable, predictive insights, working closely with the various teams to fuel business growth with a strong emphasis on data intelligence and strategic execution.

What you'll do (Main Accountabilities)

• Strategic Performance Optimization: Develop and execute advanced strategies to maximize visibility, traffic, and conversions for Hotel and Car Rental listings.
• Bidding and Performance Management: Develop best-in-class bidding algorithms, oversee campaign execution, and continuous optimization across marketing platforms, ensuring optimal return on investment (ROI).
• Advanced Data Analytics & Insights: Lead in-depth analysis of complex performance data, applying statistical methods and quantitative modeling to uncover predictive business insights and design rigorous test-and-learn initiatives.
• Data Quality Monitoring & Support: Collaborate with product and engineering teams to provide analytical insights into rate and availability synchronization quality. Monitor data integrity across marketing platforms and internal systems for both hotel and car rental products, contributing to process improvements and analytical tool development through coding.
• Reporting & Strategic Communication: Generate comprehensive performance reports, derive actionable insights, and effectively communicate impact to stakeholders.
• Learning & Development: Dedicate time to data exploration and insights, applying them for business achievement.
• Industry Acumen: Stay current with analytics, industry trends, and data science advancements to continuously refine strategies.

What you'll need (Capabilities)

• Bachelor's degree in a quantitative field such as Mathematics, Business Analytics, Data Science, Computer Science, or any other related disciplines.
• 3-5 years of working experience in an analytical role.
• Exceptional Data Acumen: Proven expertise in manipulating, analyzing, and deriving actionable, predictive insights from large, complex datasets. Experience with Business Intelligence (BI) tools.
• Strong Technical Proficiency: Demonstrated capability in Python or any other languages (for data manipulation, scripting, and automation) and SQL (for querying and data extraction), regardless of formal work experience or academic background.
• Excellent command of the English language (written and verbal). Proficiency in Mandarin is required.
• Highly analytical, intellectually curious, data-driven, and possesses an open-minded approach to problem-solving.
• Prior experience with Metasearch platforms a strong plus.

Our client is a leading FMCG brand and they are now seeking a dynamic and results-oriented Performance Marketing Manager to join their team in Hong Kong.

In this pivotal role, you will spearhead data-driven strategies to attract and convert customers, optimize CRM systems, and collaborate with sales teams across multiple channels to boost revenue growth. If you're a creative thinker with a passion for leveraging data and digital tools to drive measurable sales outcomes, this is your opportunity to make a significant impact in a fast-paced, consumer-driven industry.

Key Responsibilities

• Develop and execute performance marketing strategies using CRM platforms to identify, nurture, and convert leads into loyal customers.
• Manage and optimize social media campaigns to enhance brand visibility, engagement, and lead generation, ensuring alignment with ROI-focused marketing goals.
• Collaborate closely with cross-channel sales teams (including retail, e-commerce, and distribution) to analyze performance metrics and implement initiatives that drive sales growth.
• Utilize CRM databases creatively to segment audiences, personalize communications, and design targeted campaigns that maximize return on investment.
• Stay ahead of industry trends in FMCG, CRM technologies, and social media to innovate and refine performance marketing tactics.
• Work cross-functionally with marketing, sales, and product teams to ensure seamless integration of performance marketing efforts.

Qualifications and Skills

• Bachelor's degree in Marketing, Business, or a related field;
• 5+ years of experience in performance marketing, CRM management, or digital marketing with prior exposure in the consumer brand industry.
• Proven expertise in CRM tools and social media platforms.
• Strong analytical skills with the ability to interpret data from CRM databases to inform creative, results-driven marketing strategies.
• Experience working collaboratively with sales teams across multiple channels to achieve revenue targets.
• Creative mindset with a track record of developing innovative campaigns that leverage data for personalized customer experiences and measurable outcomes.
• Excellent communication and interpersonal skills, with the ability to influence stakeholders at all levels.
• Proficiency in English and Cantonese is required.

Responsibilities:

• Develop and execute marketing automation strategies to optimize performance for the Global Hotel and Car Rental business.

• Manage daily marketing operations, including campaign optimization and task execution via scalable tools and solutions.

• Collaborate with cross-functional teams to identify datasets to assist with campaign automations

• Analyze data insights and lead test-and-learn initiatives to drive data-driven decision-making and business growth.

• Monitor and optimize campaigns to enhance online presence and booking conversions.

• Maintain awareness of industry trends and implement best practices for continuous performance improvement.

Qualifications:

• Bachelor's degree in a quantitative field (e.g. Computer Science, Mathematics, or any other related disciplines.

• Strong programming skills, particularly in Python and SQL.

• Experience in data analysis and familiarity with tools like BigQuery (a plus).

• Excellent numerical and analytical skills.

• Excellent English communication skills.

• Demonstrated learning agility and a proactive approach to gaining new skills in marketing and SEM.