46 Media Strategy jobs in Hong Kong

Senior UX Writer (Content Design & Strategy)

OKX

Posted 14 days ago

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Job Description

Hong Kong, Hong Kong SAR

OKX will be prioritizing applicants who have a current right to work in Hong Kong, and do not require OKX's sponsorship of a visa. We are open to consider from Lead/Manager to Director level.

Who We Are

At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom. OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves. Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er. OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.

About The Opportunity

As a Content Designer, you are the bridge between our users and our products. Your expertise in crafting clear, concise, and accurate content not only builds trust with our users but also transforms complex product features into intuitive, easy-to-understand experiences. You will foster relationships with key stakeholders across various departments, including Product Management, Product Design, Marketing, User Research, Engineering, and Localization.

What You’ll Be Doing
  1. Craft clear, concise, and user-centered content for digital products, including UI text, microcopy, error messages, tooltips, and onboarding flows, ensuring a seamless and intuitive user experience.
  2. Collaborate closely with product managers, product designers, UX researchers, and developers to understand user needs, product goals, and technical constraints, and deliver content that enhances functionality and usability.
  3. Develop content strategies that align with the company’s brand voice and tone, driving consistency across platforms and products, while adapting to different user personas, use cases, and business needs.
  4. Conduct user research, A/B testing, and content audits to analyze the effectiveness of content, gather insights, and iterate on content solutions to improve user engagement and satisfaction.
  5. Create and maintain content guidelines, style guides, and best practices to ensure a cohesive content experience across multiple teams and projects, fostering alignment and scalability.
What We Look For In You
  • At least 5 years of content writing or UX writing and people management experience
  • Bachelor's degree (or higher) in English, Language Studies, Journalism, Communications, Translations or Interpretation or related fields
  • Strong interpersonal and communication skills, and outstanding ability to write in English at a near-native level
  • Proven experience in various forms of writing, such as content strategy, UI copy, microcopies and user education
  • Experience in creating style guides, content framework, and working with diverse or global teams
  • Proactive problem-solving skills, with a focus on identifying and addressing issues in a timely manner
  • Deep commitment to enhancing user experience, prioritizing user needs and insights into content creation
Nice to Haves
  • Experience or familiarity with the crypto or blockchain industry
  • Proficiency in design and localization software
  • International experience, covering content targeted towards different geographical regions
  • Proficiency in written Chinese is a bonus but not required
Benefits
  • L&D programs and Education subsidy for employees' growth and development
  • Various team building programs and company events
  • Wellness and meal allowances
  • Comprehensive healthcare schemes for employees and dependants
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Senior UX Writer (Content Design & Strategy)

Hong Kong, Hong Kong OKX

Posted 13 days ago

Job Viewed

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Job Description

Hong Kong, Hong Kong SAR

OKX will be prioritizing applicants who have a current right to work in Hong Kong, and do not require OKX's sponsorship of a visa. We are open to consider from Lead/Manager to Director level.

Who We Are

At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom. OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves. Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er. OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.

About The Opportunity

As a Content Designer, you are the bridge between our users and our products. Your expertise in crafting clear, concise, and accurate content not only builds trust with our users but also transforms complex product features into intuitive, easy-to-understand experiences. You will foster relationships with key stakeholders across various departments, including Product Management, Product Design, Marketing, User Research, Engineering, and Localization.

What You’ll Be Doing
  • Craft clear, concise, and user-centered content for digital products, including UI text, microcopy, error messages, tooltips, and onboarding flows, ensuring a seamless and intuitive user experience.
  • Collaborate closely with product managers, product designers, UX researchers, and developers to understand user needs, product goals, and technical constraints, and deliver content that enhances functionality and usability.
  • Develop content strategies that align with the company’s brand voice and tone, driving consistency across platforms and products, while adapting to different user personas, use cases, and business needs.
  • Conduct user research, A/B testing, and content audits to analyze the effectiveness of content, gather insights, and iterate on content solutions to improve user engagement and satisfaction.
  • Create and maintain content guidelines, style guides, and best practices to ensure a cohesive content experience across multiple teams and projects, fostering alignment and scalability.
What We Look For In You
  • At least 5 years of content writing or UX writing and people management experience
  • Bachelor's degree (or higher) in English, Language Studies, Journalism, Communications, Translations or Interpretation or related fields
  • Strong interpersonal and communication skills, and outstanding ability to write in English at a near-native level
  • Proven experience in various forms of writing, such as content strategy, UI copy, microcopies and user education
  • Experience in creating style guides, content framework, and working with diverse or global teams
  • Proactive problem-solving skills, with a focus on identifying and addressing issues in a timely manner
  • Deep commitment to enhancing user experience, prioritizing user needs and insights into content creation
Nice to Haves
  • Experience or familiarity with the crypto or blockchain industry
  • Proficiency in design and localization software
  • International experience, covering content targeted towards different geographical regions
  • Proficiency in written Chinese is a bonus but not required
Benefits
  • L&D programs and Education subsidy for employees' growth and development
  • Various team building programs and company events
  • Wellness and meal allowances
  • Comprehensive healthcare schemes for employees and dependants
Apply for this job

* indicates a required field

#J-18808-Ljbffr
This advertiser has chosen not to accept applicants from your region.

Social Media Editor

she.com

Posted today

Job Viewed

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Job Description

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Direct message the job poster from she.com

We are seeking a passionate talent to join our team who love and appreciate the fascination of Asian or even worldwide fashion, beauty and lifestyle. You‘ ll be collaborating with other supporting teams to develop valuable and unique contents to drive as much as engagement from the public.

Jobs Highlight

  • Energetic & has strong social media sense

What You’ll Do:

  • Research topics, create and produce engaging content & features including posts, articles, video regarding beauty/ fashion/ lifestyle in our websites, Facebook, Instagram, Threads, YouTube, etc.
  • Collaborate with internal teams on copywriting and creative production for Sales campaigns
  • Stay alert to ad-hoc happenings during off-office hours and react with quick response
  • Ensure editorial deadlines are strictly adhere to
  • Demonstrate understanding of SEO principles to optimize content for search engines and maximize reach.
  • Utilize AI tools to enhance content and creative production

You Have These:

  • Sub-degree or above in Mass Communication, Journalism or related disciplines
  • Strong social media sense and knowledge
  • Knowledge of and interest in fashion and beauty
  • Experience in reporting, video shooting and editing is preferred
  • Proven on-camera experience as a video host and on-air personality
  • Able to work independently and under pressure
  • Willing to work on Saturdays and Public Holidays, if required
  • Good command in spoken and written English and excellent in Chinese
  • Proficient in AI tools
  • Applicants who do not provide online portfolio will not be considered

Interested parties pleaseAPPLY NOW withfull C.V., portrait, online portfolio and expected salary.

Seniority level
  • Seniority level Entry level
Employment type
  • Employment type Full-time
Job function
  • Job function Marketing, Public Relations, and Writing/Editing
  • Industries Technology, Information and Internet

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Kwun Tong District, Hong Kong SAR 6 days ago

Junior Technical Writer - English speaker

Yuen Long District, Hong Kong SAR 3 weeks ago

Junior Technical Writer - English speaker

Kwun Tong District, Hong Kong SAR 1 month ago

Asia Economic Data News Editor - Hong Kong

Kwun Tong District, Hong Kong SAR 1 month ago

Sha Tin District, Hong Kong SAR 3 weeks ago

Assistant Public Affairs Manager (Video and Content Production)

Kwun Tong District, Hong Kong SAR 5 months ago

Media Manager, Bloomberg Originals Studio - Hong Kong Product Content Quality Specialist (1 year contract) Open to Fresh Graduates

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

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Social Media Lead

OSL

Posted 8 days ago

Job Viewed

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Job Description

We are seeking a strategic and experienced Social Media Lead to take ownership of our global social and community presence. This individual will drive content strategy and engagement across platforms such as Twitter, Instagram, Facebook, LinkedIn, Telegram, and Discord.

Key Responsibilities:
  1. Lead and refine the content strategy across global social media platforms (Twitter, Instagram, Facebook, YouTube, LinkedIn).
  2. Develop and execute community growth strategies for Telegram and Discord.
  3. Create and launch integrated marketing and product campaigns aligned with brand objectives.
  4. Design large-scale community activation initiatives to drive user engagement and retention.
  5. Craft high-impact messaging and copy that embodies the brand’s tone, voice, and identity.
  6. Collaborate with cross-functional teams (Product, Marketing, Design, Communications) to ensure unified campaign direction.
  7. Build and maintain SOPs for social media and community operations to enhance cross-team efficiency.
  8. Act as a motivating leader, resolving challenges, aligning stakeholders, and inspiring creativity within the team.
Requirements:
  1. Minimum 8 years of experience in social media, digital marketing, or community growth.
  2. Prior experience in a crypto, Web3, or blockchain company is a must .
  3. Proven leadership experience in managing teams and campaigns at scale.
  4. Fluent in both Chinese and English , with strong verbal and written communication skills in both languages.
  5. Demonstrated success in growing and managing communities across multiple channels.
  6. Strong copywriting and storytelling skills with an eye for detail and consistency.
  7. Ability to thrive in a fast-paced, dynamic, and globally distributed environment.
Seniority level
  • Mid-Senior level
Employment type
  • Full-time
Job function
  • Marketing
Industries
  • Securities and Commodity Exchanges
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Social Media Specialist

MoneySmart Group

Posted 13 days ago

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Job Description

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Direct message the job poster from MoneySmart Group

MoneySmart Group is South East Asia's leading personal financial portal helping consumers compare loans, insurance, and credit cards. MoneySmart was founded in 2009 with the simple aim to help consumers make better financial decisions.

As we continue to launch new business innovations and expand our business lines within the region, we are seeking for a Social Media Specialist based in Hong Kong to join our Marketing Team.

Mission

The mission of the Social Media Specialist for MoneySmart HK is to deliver market leading ideation, production management, distribution and optimisation of multi-format content through different social media channels for the HK market. This mission will result in the continued development and refinement of the brand’s content strategy and the delivery of MS content that results in revenue and content metric growth.

This role will report into the Senior Acquisition Marketing Manager.

Responsibilities

  • Manage and maintain social media channels including but not limited to Facebook, Instagram, YouTube, Telegram, WeChat, etc
  • Develop and implement social media content strategies and objectives to enhance the brand and service awareness
  • Analyze the local market and competitors to understand how to gain a competitive advantage in the market
  • Research and deliver high-quality content on multiple formats (text, graphic, video, live stream, etc.) tailored to our customer’s needs by implementing best-practices
  • To grow and engage followers, as well as maximize brand awareness across social media channels
  • Work closely with the commercial team and marketing team to deliver high-quality content to maximize click through rate on campaigns
  • Analyze social media data and customer behaviour and adjust content to maximize engagement and growth
  • Stay updated on industry trends, best practices, and new features on various social channels to optimize community management
  • Coordinate and manage the production process from ideation to publishing. Work closely with internal teams to plan and implement content strategies
  • Collaborate with third parties, Youtubers and influencers to create and implement marketing campaigns and sponsored content
  • Handle other ad hoc assignments as required

Requirements

  • Bachelor’s degree holder or above in PR, Marketing, Communications, Journalism, Language, Business, Multimedia or related discipline
  • Minimum 1 year of social media managing / digital marketing / media / content writing / PR agency or relevant experience. Preferably on retail level personal finance product, lifestyle or related area
  • Strong command of social media platforms operations
  • Retail level personal finance product knowledge preferred
  • Knowledge of digital best practices for content production
  • Passion for understanding where audiences are and how they best consume content
  • Native level Traditional Chinese / Cantonese writing skills
  • Strong language (Chinese & English) and communications skills
  • Strong interpersonal skills
  • Self-motivated, detail-oriented, and well-organized
  • Be able to see other people's points of view and take on feedback

MoneySmart Culture Values and Tenets

The traits we admire are core intrinsic qualities we look for in someone we want on our team, and we look for people who are Hungry, Humble and Smart . We also expect all our people to uphold the following company values:

  • Play to win as a team
  • Solve for the customer
  • Embrace a personal growth mindset
  • Own it openly
  • Challenge the status quo and deliver outcomes

Shortlisted candidates will be invited to sit for a written test in Traditional Chinese. Please submit copies / links of previous works for reference.

MoneySmart Group is an equal opportunity employer. Please include only relevant details and avoid unnecessary information (e.g., photos, age) in your job application to assist us in ensuring that the interview process is devoid of bias.

Seniority level
  • Seniority level Entry level
Employment type
  • Employment type Full-time
Job function
  • Job function Other
  • Industries Technology, Information and Internet

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Ecommerce & Integrated Marketing Manager -Taobao Oversea

Wong Chuk Hang, Hong Kong SAR 1 month ago

Overseas Social Media Operation Specialist Manager - Marketing (Food & Beverage) - The Langham, Hong Kong Talent Pooling for Digital Marketing Roles Manager / Assistant Manager, Digital Marketing and Analysis Assistant Marketing & Promotions Manager (Events & Promotions) - Cityplaza Assistant Marketing Manager (Performance Marketing)

Wan Chai District, Hong Kong SAR 15 minutes ago

Central & Western District, Hong Kong SAR 1 month ago

Assistant Product Manager / Product Manager, Brand Marketing Senior Brand Manager / Brand Manager, Brand Marketing Marketing Communication Manager (AlipayHK) Multi-properties Senior Marketing Communications Manager Assistant Marketing Manager / Senior Marketing Executive (In-house Creative & Design Team) Assistant Agency Marketing and Promotion Manager

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Social Media Specialist

OSL

Posted 13 days ago

Job Viewed

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Job Description

We are looking for a creative and driven Social Media Specialist who is passionate about Web3 and crypto culture. You will manage and grow our presence across major social media platforms, including Telegram, X (Twitter), LinkedIn, and Instagram. Your goal is to engage the community, amplify our brand voice, and increase user interaction through compelling content and conversations.

Key Responsibilities:

  • Own and manage our day-to-day social media content across TG, X, LinkedIn, and Instagram.
  • Develop and execute content strategies that resonate with the Web3 audience.
  • Create engaging content (text, images, short videos/memes, etc.) to drive conversation and user engagement.
  • Monitor trends, memes, and industry news to keep our social channels fresh and relevant.
  • Interact with our community, respond to comments, and build relationships with users and key influencers.
  • Host or support livestreams, AMAs, and other community-facing events when needed.
  • Analyze social performance metrics and continuously optimize content strategy.
  • Work closely with marketing, product, and community teams to align messaging and campaigns.

Requirements:

  • Proven experience managing social media for Web3, crypto, or blockchain projects.
  • Deep understanding of the crypto culture, trends, and meme language.
  • Strong content creation skills — writing, visuals, and basic video editing.
  • Confident public speaker — comfortable hosting livestreams, AMAs, and engaging with the community.
  • Highly organized and self-motivated with the ability to work independently.
  • Passionate about Web3, blockchain, and decentralized communities.
Seniority level
  • Seniority level Mid-Senior level
Employment type
  • Employment type Full-time
Job function
  • Job function Marketing

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Senior Manager, Strategic Procurement (Corporate & Marketing) MARKETING MANAGER (40K-50K X 13) – Japanese air conditioner brand owner (Quarry Bay) Manager - Marketing (Food & Beverage) - The Langham, Hong Kong PROMOTIONS & MARKETING MANAGER (Ref.: PR Focus)

Southern District, Hong Kong SAR 2 weeks ago

Ecommerce & Integrated Marketing Manager -Taobao Oversea Product Marketing Manager (Network and Endpoint Security) Assistant Agency Marketing and Promotion Manager Assistant Marketing & Promotions Manager (Events & Promotions) - Cityplaza

Wan Chai District, Hong Kong SAR 1 week ago

Senior Manager Digital Marketing Solutions and Services Assistant Product Manager / Product Manager, Brand Marketing

Wan Chai District, Hong Kong SAR 1 week ago

Manager, Trade Marketing (Content Development Focus) Multi-properties Senior Marketing Communications Manager Assistant Agency Marketing and Promotion Manager Manager/Assistant Manager - Business Development & Marketing Marketing Technology (Assistant) Manager - System Enhancement Project

Central & Western District, Hong Kong SAR 3 weeks ago

Manager / Assistant Manager, Digital Marketing and Analysis Volunteer: Social Media Manager (English)

Central & Western District, Hong Kong SAR 1 month ago

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Social Media Executive

TG Hong Kong

Posted 14 days ago

Job Viewed

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Job Description

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Sales & Recruitment at TG Human Resource

Responsibilities:

  • Assist in determining contents to be used on social media platforms of the Force, taking into consideration the current public sentiment, monitor and analyse the public sentiments on social media platforms
  • Assist in writing textual contents for posts to be put on JPC social media platforms, taking into account the collaboration of JPC Section staff
  • Assist in drafting timely responses for enquiries, rebuttal of issues and rumors on JPC social media platforms, with a view to upholding positive and professional image of the Force
  • Design graphical contents with a view to better packaging posts to be put on JPC social media platforms for utilizing their attractiveness, conduct researches on local and overseas practices in respect of the use of social media and any project areas as directed
  • Provide technical support to the social media platforms adopted by the JPC, including but not limited to uploading materials onto those platforms, assist in publicity activities related to Force social media platforms and perform any other duties as directed by senior officers

Qualifications:

  • Hong Kong Bachelor’s degree, or equivalent with disciplines related to Creative Media, Graphics Design, Marketing, Public Relations or Journalism preferred
  • At least 3 years of full time post-qualification work experience in public relations, community engagement, corporate communication or social media marketing in a sizeable organization, with the use of mobile applications, digital platforms and/or social media platforms
  • Attained Level 3/Grade D or above in Chinese Language and English Language in the Hong Kong Diploma of Secondary Education Examination (HKDSEE) or the Hong Kong Certificate of Education Examination (HKCEE), or equivalent
  • Proficient in both written and spoken Chinese and English
  • Excellent knowledge in creating and designing social media post content and public engagement campaign for platforms such as Facebook, Instagram, YouTube, website and other prevailing social media/online platforms
  • Proficient in software applications including Graphic Design,
  • Video Editing Software and other IT skills such as Photoshop, Illustrator, MS Word, Excel and PowerPoint
  • Good presentational and interpersonal skills
Seniority level
  • Seniority level Not Applicable
Employment type
  • Employment type Contract
Job function
  • Job function Design
  • Industries Human Resources Services

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Get notified about new Media Executive jobs in Hong Kong, Hong Kong SAR .

Central & Western District, Hong Kong SAR 1 week ago

Head of marketing (Hong Kong Premier Shopping Mall) Sales Director, Financial Institutions (Hong Kong & Asia) Senior Brand Manager / Brand Manager, Brand Marketing

Central & Western District, Hong Kong SAR 1 month ago

Marketing Communication Manager (AlipayHK)

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

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About the latest Media strategy Jobs in Hong Kong !

Social Media Editor

Hong Kong, Hong Kong she.com

Posted today

Job Viewed

Tap Again To Close

Job Description

Get AI-powered advice on this job and more exclusive features.

Direct message the job poster from she.com

We are seeking a passionate talent to join our team who love and appreciate the fascination of Asian or even worldwide fashion, beauty and lifestyle. You‘ ll be collaborating with other supporting teams to develop valuable and unique contents to drive as much as engagement from the public.

Jobs Highlight

  • Energetic & has strong social media sense

What You’ll Do:

  • Research topics, create and produce engaging content & features including posts, articles, video regarding beauty/ fashion/ lifestyle in our websites, Facebook, Instagram, Threads, YouTube, etc.
  • Collaborate with internal teams on copywriting and creative production for Sales campaigns
  • Stay alert to ad-hoc happenings during off-office hours and react with quick response
  • Ensure editorial deadlines are strictly adhere to
  • Demonstrate understanding of SEO principles to optimize content for search engines and maximize reach.
  • Utilize AI tools to enhance content and creative production

You Have These:

  • Sub-degree or above in Mass Communication, Journalism or related disciplines
  • Strong social media sense and knowledge
  • Knowledge of and interest in fashion and beauty
  • Experience in reporting, video shooting and editing is preferred
  • Proven on-camera experience as a video host and on-air personality
  • Able to work independently and under pressure
  • Willing to work on Saturdays and Public Holidays, if required
  • Good command in spoken and written English and excellent in Chinese
  • Proficient in AI tools
  • Applicants who do not provide online portfolio will not be considered

Interested parties pleaseAPPLY NOW withfull C.V., portrait, online portfolio and expected salary.

Seniority level
  • Seniority level Entry level
Employment type
  • Employment type Full-time
Job function
  • Job function Marketing, Public Relations, and Writing/Editing
  • Industries Technology, Information and Internet

Referrals increase your chances of interviewing at she.com by 2x

Sign in to set job alerts for “Editor” roles.

Kwun Tong District, Hong Kong SAR 6 days ago

Junior Technical Writer - English speaker

Yuen Long District, Hong Kong SAR 3 weeks ago

Junior Technical Writer - English speaker

Kwun Tong District, Hong Kong SAR 1 month ago

Asia Economic Data News Editor - Hong Kong

Kwun Tong District, Hong Kong SAR 1 month ago

Sha Tin District, Hong Kong SAR 3 weeks ago

Assistant Public Affairs Manager (Video and Content Production)

Kwun Tong District, Hong Kong SAR 5 months ago

Media Manager, Bloomberg Originals Studio - Hong Kong Product Content Quality Specialist (1 year contract) Open to Fresh Graduates

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

#J-18808-Ljbffr
This advertiser has chosen not to accept applicants from your region.

Social Media Specialist

Hong Kong, Hong Kong OSL

Posted 4 days ago

Job Viewed

Tap Again To Close

Job Description

We are looking for a creative and driven Social Media Specialist who is passionate about Web3 and crypto culture. You will manage and grow our presence across major social media platforms, including Telegram, X (Twitter), LinkedIn, and Instagram. Your goal is to engage the community, amplify our brand voice, and increase user interaction through compelling content and conversations.

Key Responsibilities:

  • Own and manage our day-to-day social media content across TG, X, LinkedIn, and Instagram.
  • Develop and execute content strategies that resonate with the Web3 audience.
  • Create engaging content (text, images, short videos/memes, etc.) to drive conversation and user engagement.
  • Monitor trends, memes, and industry news to keep our social channels fresh and relevant.
  • Interact with our community, respond to comments, and build relationships with users and key influencers.
  • Host or support livestreams, AMAs, and other community-facing events when needed.
  • Analyze social performance metrics and continuously optimize content strategy.
  • Work closely with marketing, product, and community teams to align messaging and campaigns.

Requirements:

  • Proven experience managing social media for Web3, crypto, or blockchain projects.
  • Deep understanding of the crypto culture, trends, and meme language.
  • Strong content creation skills — writing, visuals, and basic video editing.
  • Confident public speaker — comfortable hosting livestreams, AMAs, and engaging with the community.
  • Highly organized and self-motivated with the ability to work independently.
  • Passionate about Web3, blockchain, and decentralized communities.
Seniority level
  • Seniority level Mid-Senior level
Employment type
  • Employment type Full-time
Job function
  • Job function Marketing

Referrals increase your chances of interviewing at OSL by 2x

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Senior Manager, Strategic Procurement (Corporate & Marketing) MARKETING MANAGER (40K-50K X 13) – Japanese air conditioner brand owner (Quarry Bay) Manager - Marketing (Food & Beverage) - The Langham, Hong Kong PROMOTIONS & MARKETING MANAGER (Ref.: PR Focus)

Southern District, Hong Kong SAR 2 weeks ago

Ecommerce & Integrated Marketing Manager -Taobao Oversea Product Marketing Manager (Network and Endpoint Security) Assistant Agency Marketing and Promotion Manager Assistant Marketing & Promotions Manager (Events & Promotions) - Cityplaza

Wan Chai District, Hong Kong SAR 1 week ago

Senior Manager Digital Marketing Solutions and Services Assistant Product Manager / Product Manager, Brand Marketing

Wan Chai District, Hong Kong SAR 1 week ago

Manager, Trade Marketing (Content Development Focus) Multi-properties Senior Marketing Communications Manager Assistant Agency Marketing and Promotion Manager Manager/Assistant Manager - Business Development & Marketing Marketing Technology (Assistant) Manager - System Enhancement Project

Central & Western District, Hong Kong SAR 3 weeks ago

Manager / Assistant Manager, Digital Marketing and Analysis Volunteer: Social Media Manager (English)

Central & Western District, Hong Kong SAR 1 month ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

#J-18808-Ljbffr
This advertiser has chosen not to accept applicants from your region.

Social Media Specialist

Hong Kong, Hong Kong MoneySmart Group

Posted 13 days ago

Job Viewed

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Job Description

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Direct message the job poster from MoneySmart Group

MoneySmart Group is South East Asia's leading personal financial portal helping consumers compare loans, insurance, and credit cards. MoneySmart was founded in 2009 with the simple aim to help consumers make better financial decisions.

As we continue to launch new business innovations and expand our business lines within the region, we are seeking for a Social Media Specialist based in Hong Kong to join our Marketing Team.

Mission

The mission of the Social Media Specialist for MoneySmart HK is to deliver market leading ideation, production management, distribution and optimisation of multi-format content through different social media channels for the HK market. This mission will result in the continued development and refinement of the brand’s content strategy and the delivery of MS content that results in revenue and content metric growth.

This role will report into the Senior Acquisition Marketing Manager.

Responsibilities

  • Manage and maintain social media channels including but not limited to Facebook, Instagram, YouTube, Telegram, WeChat, etc
  • Develop and implement social media content strategies and objectives to enhance the brand and service awareness
  • Analyze the local market and competitors to understand how to gain a competitive advantage in the market
  • Research and deliver high-quality content on multiple formats (text, graphic, video, live stream, etc.) tailored to our customer’s needs by implementing best-practices
  • To grow and engage followers, as well as maximize brand awareness across social media channels
  • Work closely with the commercial team and marketing team to deliver high-quality content to maximize click through rate on campaigns
  • Analyze social media data and customer behaviour and adjust content to maximize engagement and growth
  • Stay updated on industry trends, best practices, and new features on various social channels to optimize community management
  • Coordinate and manage the production process from ideation to publishing. Work closely with internal teams to plan and implement content strategies
  • Collaborate with third parties, Youtubers and influencers to create and implement marketing campaigns and sponsored content
  • Handle other ad hoc assignments as required

Requirements

  • Bachelor’s degree holder or above in PR, Marketing, Communications, Journalism, Language, Business, Multimedia or related discipline
  • Minimum 1 year of social media managing / digital marketing / media / content writing / PR agency or relevant experience. Preferably on retail level personal finance product, lifestyle or related area
  • Strong command of social media platforms operations
  • Retail level personal finance product knowledge preferred
  • Knowledge of digital best practices for content production
  • Passion for understanding where audiences are and how they best consume content
  • Native level Traditional Chinese / Cantonese writing skills
  • Strong language (Chinese & English) and communications skills
  • Strong interpersonal skills
  • Self-motivated, detail-oriented, and well-organized
  • Be able to see other people's points of view and take on feedback

MoneySmart Culture Values and Tenets

The traits we admire are core intrinsic qualities we look for in someone we want on our team, and we look for people who are Hungry, Humble and Smart . We also expect all our people to uphold the following company values:

  • Play to win as a team
  • Solve for the customer
  • Embrace a personal growth mindset
  • Own it openly
  • Challenge the status quo and deliver outcomes

Shortlisted candidates will be invited to sit for a written test in Traditional Chinese. Please submit copies / links of previous works for reference.

MoneySmart Group is an equal opportunity employer. Please include only relevant details and avoid unnecessary information (e.g., photos, age) in your job application to assist us in ensuring that the interview process is devoid of bias.

Seniority level
  • Seniority level Entry level
Employment type
  • Employment type Full-time
Job function
  • Job function Other
  • Industries Technology, Information and Internet

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