2 218 Online Marketing jobs in Hong Kong

Content Marketing Manager (Remote)

Smile

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Job Description

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Overview

Join to apply for the Content Marketing Manager (Remote) role at Smile .

Smile is a national digital health company founded in 2006 comprising multiple divisions focused on revolutionising quality healthcare accessibility and affordability in Australia. Smile offers Retail Dental Cover to the public and Corporate Dental Cover to companies across Australia and has operated with a globally distributed team since 2017.

Role Objectives

This role targets a Content Marketer with a proven track record of delivering measurable results through strategic, high-performing content. You will own content across the stakeholder journey to drive aggressive new member acquisition and retention targets. The role requires a balance of creativity and analytics, the use of AI tools to optimise content performance, and accountable ownership. You will collaborate with performance marketing, CRM, SEO, and product teams to ensure consistent messaging and growth through impactful content.

Key Responsibilities
  • Content Strategy Development: Develop and execute a comprehensive content marketing strategy aligned with company goals and audience personas.
  • Content Creation & Optimisation: Produce content across platforms (website, blogs, social media, email campaigns, whitepapers, ebooks, video, etc.); refresh existing content for SEO relevance; apply AI tools for drafting, personalisation, and optimisation.
  • Audience Journey Mapping: Create tailored content for each stage of the audience lifecycle and implement personalised content to improve conversions and retention.
  • Campaign Management: Plan and deliver campaigns aligned with product launches, promotions, and seasonal initiatives; track and report on performance; iterate using data-driven insights.
  • Brand Messaging & Positioning: Maintain a consistent brand voice across touchpoints and position Smile as a thought leader in digital health and dental cover.
  • Performance Analysis & Optimisation: Monitor KPIs (engagement, conversion, SEO rankings) and use AI-powered analytics to improve delivery, targeting, and ROI.
  • Collaboration & Cross-Functional Alignment: Work with performance marketing, CRM, SEO, and product teams to ensure consistent messaging; contribute to a results-first team culture.
  • Cost Efficiency & Resource Management: Manage content budgets and optimise cost per new content piece while maintaining quality and reach.
  • Key Performance Indicators (KPIs): Track content-related metrics such as cost per new piece, engagement and conversion impact, media expansion (video, infographics, interactive formats), and contribution to acquisition and retention targets.
Ideal Profile & Requirements
  • Extensive experience with Content Marketing and a track record of delivering exceptional results.
  • Strategic, analytical, and creative thinking; proactive, self-starter with a high-performance mindset.
  • Excellent written and spoken English.
  • Confident in using AI tools to improve efficiency and outcomes.
  • Highest integrity and professional conduct.
What’s on Offer
  • 100% Remote: Work from anywhere.
  • Full-Time Position.
  • Similar Time Zone: Collaborate with a team in a compatible time zone.
  • Established Company: Near 20 years of success and growth.
  • National Presence: Be part of a national Australian company.
  • Meaningful Work: Contribute to a mission to revolutionise healthcare accessibility and affordability.
  • Top-Tier Leadership & Team: Collaborate with experienced leaders and a high-performing team.
  • Excellent Culture: Positive, supportive work environment with a long-serving team.
  • Creative Freedom: Support to explore new ideas, formats, and approaches.
  • Content Variety: Create blogs, e-books, infographics, videos, podcasts, and social content.
  • Robust Editorial Calendar: Align content with key milestones and seasonal trends.

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Event and Marketing Executive

Tom Lee Music Hong Kong

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Job Description

Tom Lee is always looking for creative and hardworking individuals that are passionate about driving change in our industry. We are now sincerely inviting talents who love musical instruments to join our professional team, so as to provide professional and high-quality music services to the community. This is an excellent chance to join a friendly and dynamic team environment.

In this position, you will:

  • Manage the execution of our ambitious and diverse events, including physical and live-streaming
  • Bridge all internal and external stake-holders together to achieve the highest level of results and business objective
  • Be a part of marketing team to create a compelling positioning and messaging strategies, translate into marketing plan
  • Execute tactical campaigns from end-to-end in a creative and appropriate manner
  • Proficient in using various marketing tools and platforms, including social media management, email marketing, traditional advertising, and analytics.
  • Monitor and analyze marketing campaign performance, including website traffic, conversion rates, and customer feedback, and make data-driven recommendations for improvement.
  • Creative thinker with the ability to generate innovative marketing ideas and concepts.
  • Excellent communication and interpersonal skills, with the ability to build strong relationships with customers and stakeholders.
  • High passionate with growth mindset and enthusiastic in Music
  • Music player / Passionate in classical music is definitely an advantage
  • Organized, excellent communication and interpersonal skill
  • Enjoy working in a dynamic and face-pace environment
  • Good written and oral skills in English and Chinese
  • Knowledge in piano would be definitely an advantage but not a must
  • Willingness to local travel and work flexible hours, including evenings and weekends, as required for events and promotional activities.

We Offer:

  • 5-days work week and flexible working hours
  • Medical insurance and diverse staff engagement activities
  • Energetic and professional teammates around you
  • Discount on product purchasing and music course studying for staff and family

We are an equal opportunities employer and welcome applications from all qualified candidates. We are committed to providing a workplace that is free from discrimination and harassment.

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Marketing Manager (6 Month Contract)

Aspire

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Overview

Join to apply for the Marketing Manager (6 Month Contract) role at Aspire

Aspire is the leading all-in-one finance operating system for growing businesses. We are on a mission to reinvent business finance for a new generation of entrepreneurs and business owners, empowering startups and SMBs to realise their full potential.

Aspire has raised over USD 300M+ across equity and debt from world-class investors. In 2023, we closed an oversubscribed USD 100 million Series C equity round led by Sequoia Capital and Lightspeed Ventures with participation from Tencent, Paypal Ventures, LGT Capital Partners, Picus Capital and MassMutual Ventures. We partner with JP Morgan, Visa, Wise, and have helped more than 50,000 businesses using our suite of products.

Aspire has been awarded Best Employer of the Year and Startup of the Year by Asia FinTech Awards, and LinkedIn’s Top Startup in Singapore. In 2024, we were recognised on CB Insights’ Top 100 Global Fintech List two years in a row.

You will be amazed by the energy and experience of our team. Aspire is an environment for you to innovate and drive change with our team of ex-entrepreneurs, ex-founders, and high-achievers from diverse backgrounds. If you are a top talent passionate about entrepreneurship, join our rapidly growing team to make an impact in the Fintech space.

About the Role (3-6 Month Contract)

We’re looking for a Hong Kong–based B2B marketer to join us on a 3–6 month contract. This role combines practical execution with strategic guidance: you’ll keep our existing marketing activities running smoothly on the ground, while shaping the blueprint for how we grow in Hong Kong longer term.

You’ll act as the local market expert — bringing insights, feedback, and recommendations from your experience to guide our central marketing team — while also rolling up your sleeves to support live activations, events, and community growth.

What You’ll Do
  • Serve as the local marketing lead in Hong Kong, liaising closely with our central team.
  • Provide feedback, suggestions, and strategic recommendations that bias towards fast impact and results.
  • Support execution on the ground, from ongoing activities to local events in collaboration with our partnerships team.
  • Help drive growth in Hong Kong, developing a playbook of recommendations that sets us up for longer-term success for the next 6–12 months.
  • Manage local stakeholders, agencies, and vendors as needed to ensure seamless delivery.
Key Success Metrics
  • Growth in new business customers in Hong Kong.
  • Successful delivery of local events and activations with the partnerships team.
  • Support the growth of our FoundersXchange Community in Hong Kong.
About You
  • Experienced B2B marketer with a proven track record of delivering growth in Hong Kong or similar markets.
  • Comfortable balancing strategic thinking with hands-on execution.
  • Strong stakeholder management and vendor coordination skills.
  • Self-starter, resourceful, and able to operate autonomously while collaborating with a distributed team.
Who You Are
  • Ecosystem native: Well-connected in the Hong Kong startup and tech scene, with an understanding of the local founder and VC networks.
  • Strategist + executor: Comfortable setting direction and rolling up your sleeves to deliver.
  • Community builder: Experienced in events, partnerships, and guerilla brand building is a plus.
  • Credible communicator: Outgoing, confident, and comfortable representing Aspire externally.
  • 5–8 years in startups or high-growth companies, with a blend of growth marketing and community expertise.
Seniority level
  • Mid-Senior level
Employment type
  • Contract
Job function
  • Marketing

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Senior Brand Marketing Manager | Retail, FMCG

King Deux Search and Consulting

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Overview

A leading Hong Kong-based company in the fast-moving consumer goods (FMCG) and retail sectors is seeking a visionary Senior Brand Marketing Manager to drive transformative brand strategies, elevate market presence, and accelerate customer acquisition in Hong Kong’s FMCG and retail markets.

Responsibilities
  • Develop and implement innovative marketing strategies to enhance brand visibility, customer engagement, and revenue growth across retail, e-commerce, and institutional channels in Hong Kong’s competitive FMCG market.
  • Lead a high-performing marketing team to create and execute impactful campaigns, including in-store promotions, digital and social media strategies, public relations, community engagement, and strategic partnerships that resonate with retail and FMCG consumers.
  • Oversee integrated marketing efforts across digital platforms, physical retail spaces, and e-commerce to maximize brand reach, customer loyalty, and conversion rates in the FMCG sector.
  • Collaborate with sales teams to align marketing initiatives with revenue goals, driving market share growth and fostering strong customer relationships in retail and FMCG markets.
  • Manage the annual marketing budget, leveraging data-driven KPIs and analytics to monitor campaign performance, optimize resource allocation, and drive continuous improvement in marketing effectiveness.
  • Innovate and revitalize existing FMCG brands, using consumer insights and market trends to develop compelling product offerings that maintain a competitive edge in retail markets.
  • Act as a key liaison between the Marketing Department and other business units, such as product development and operations, to ensure seamless execution of retail- and FMCG-focused marketing initiatives.
  • Maintain consistent branding and messaging across all channels, adhering to Hong Kong’s regulatory standards and FMCG industry best practices.
  • Conduct comprehensive market research to identify retail and FMCG trends, competitive dynamics, and consumer preferences, delivering actionable insights to strengthen market positioning.
  • Mentor and develop a team of marketing professionals, fostering a culture of creativity, accountability, and excellence to achieve ambitious retail- and FMCG-driven goals.
Qualifications
  • Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree preferred.
  • Minimum of 8 years of marketing experience, with at least 3 years in a leadership role within FMCG or beauty cosmetics industries.
  • Proven track record of enhancing brand equity, customer engagement, and revenue growth through innovative marketing strategies in Hong Kong’s FMCG or retail markets.
  • Strong expertise in budgeting, campaign analytics, and forecasting, with proficiency in leveraging marketing tools to optimize performance in retail and FMCG environments.
  • Demonstrated ability to revitalize brands and introduce innovative FMCG products in a competitive, fast-paced market.
  • Exceptional leadership and team-building skills, with a proven ability to inspire and manage diverse teams to deliver outstanding results in retail and FMCG marketing.
  • Strong interpersonal and communication skills, capable of building cross-functional relationships and engaging with stakeholders at all levels.
  • Fluency in English, Cantonese, and Mandarin (spoken and written).
  • Proficiency in CRM, ERP, and marketing analytics platforms, with strong analytical skills and the ability to thrive in a high-pressure, deadline-driven retail and FMCG environment.
Apply

Interested parties, please send your CV / LinkedIn profile to Scarlett Chan at or apply directly.

Know somebody who might be interested? Share this job with them!

Please note that only shortlisted applicants will be contacted.

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Product and Marketing, Partnership Manager, ICS Commercial Asia

American Express

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Job Description

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Overview

Product and Marketing, Partnership Manager, ICS Commercial Asia. At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you will have comprehensive support for your well-being, opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together you will help define the future of American Express. American Express International Card Services – Commercial is the leading provider of payments for businesses of all sizes globally. The Product and Governance Team is a key part of ICS Commercial, responsible to drive business growth for ICS via managing all strategic projects, commercial products, marketing and control management initiatives.

Responsibilities
  • Lead, coach and develop a team of 3 high-performing colleagues, fostering an inclusive environment where colleagues are motivated and empowered to achieve their best.
  • Own, drive and execute elements of the Commercial Product portfolio delivery roadmap, ensuring transparency of initiative status and robust governance.
  • Partner with the broader control management organization and country-by-country stakeholders to define best-in-class customer experiences for our products and translate these into clear delivery requirements.
  • Collaborate with Technologies and Platform Centers of Excellence to define solutions that execute against strategic investment priorities, guiding alignment and trade-off decisions as necessary.
  • As PMO, manage delivery of multiple large-scale projects simultaneously and/or complex enterprise programme initiatives with multiple internal and external stakeholders (e.g., large-scale change management or infrastructure projects).
  • Mobilize virtual teams, establish governance frameworks, and drive robust delivery execution, managing scope, issues, risks, and timely decision-making.
  • Support audit processes, coordinate internal and external audits, respond to queries, own and remediate audit findings.
  • Manage data needs across the enterprise and enable competitive benchmarking of our portfolio.
  • Responsible for partnership channel reviews; monitor and report against KPIs, and manage partner contract renewal processes.
Minimum Qualifications
  • 8+ years of experience in product management in B2B Cards, or equivalent experience in Financial Services software product management.
  • Exceptional strategic thinking with the ability to identify sustainable partnership opportunities.
  • Superior relationship skills: ability to build and leverage internal relationships and manage external partnerships for win-win outcomes.
  • Strong business acumen and understanding of P&L.
  • Strong quantitative skills with solid MIS and statistics analysis.
  • Strong understanding of regulatory landscape affecting payment systems, including AML, KYC, etc.
  • Excellent presentation skills (development and delivery).
  • Proven experience defining and implementing strategies in partnership with third parties, product, and marketing.
  • Strong analytical skills with attention to detail, proficiency in Excel or similar tools.
  • Fluency in English, Mandarin and Cantonese is essential.
Benefits
  • Competitive base salaries
  • Bonus incentives
  • Support for financial well-being and retirement
  • Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
  • Flexible working model with hybrid, onsite, or virtual arrangements depending on role and business need
  • Generous paid parental leave policies (depending on location)
  • Free access to global on-site wellness centers (depending on location)
  • Free and confidential counseling support through Healthy Minds program
  • Career development and training opportunities

Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.

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Regional Engineering Marketing Manager - North Asia

Hilti Asia IT Services

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Job Description

Regional Engineering Marketing Manager - North Asia

What does the role involve?

  • Code & Approval (C&A) Strategy
    • Lead the development and revision of engineering codes across North Asia, identifying gaps and harmonizing standards to unlock business opportunities.
    • Collaborate with internal teams (engineering, marketing, solution managers) and external stakeholders (test engineers, professors, approval bodies) to expand Hilti’s influence in the C&A landscape.
    • Define and implement local code development strategies aligned with market needs and business unit roadmaps.
    • Steer code revision initiatives and ensure successful execution across China, Hong Kong, Taiwan, Japan, and Korea.
    • Promote technical differentiation of Hilti solutions through code revision content and strategic messaging.
  • Engineering Marketing & Specifier Engagement
    • Develop and execute a regional engineering marketing roadmap in collaboration with global and local teams.
    • Create compelling technical content (e.g., webinars, white papers, articles) to engage specifiers and engineers.
    • Deploy content through appropriate channels and campaigns to build awareness and drive engagement.
    • Build and nurture a strong engineering community by driving competence and confidence through training, field engagement, and digital platforms; be the subject matter expert to uplift engineering team capability.
    • Understand customer applications, competitive landscape, and Hilti’s unique value proposition in the Fastening & Protection space.
  • Commercial Strategy & Business Steering
    • Define go-to-market approaches for the specification business and steer sales performance across the region.
    • Use data-driven insights to guide strategic decisions and ensure alignment with broader business goals.
    • Connect the dots between codes & approvals, marketing, software, and engineering to deliver integrated solutions.

We are thrilled to be recognized as the 4th Best Workplaces in Asia 2024 by Great Place to Work Institute !

What do we offer?

Show us what you’re made of and we’ll offer you opportunities to move around the business – to work abroad, experience different job functions and tackle different markets. It’s a great way to find the right match for your ambitions and achieve the exciting career you’re after.

What You Need Is

  • Bachelor’s degree in civil or structural engineering or related discipline. Highly preferred to possess Master’s degree or MBA from reputable institute.
  • Around 6 years of experience in working with engineering consultants or design institutes in construction industry and understanding the role of specifiers and engineers in the construction workflow, from initial design to final maintenance associated with Hilti fastening and protection portfolio.
  • Sound understanding of construction market including market landscape, competition, code and approval development and revision as well as specification processes in construction projects.
  • Demonstrate the ability in handling both strategic and operational tasks by rolling up the sleeves and pro-actively involve in actions/activities.
  • Strong business orientation by leveraging one’s engineering background with a strong commercial mindset and business ownership to drive sustainable value creation through codes & approval and engineering marketing initiatives.
  • Analytical skills to understand and analyze commercial data, financial data, and application data to drive fact-based decisions.
  • Excellent communication and presentation skills and capable in collaborating and influencing stakeholders at country, region and global level with senior management that articulate own opinions, ideas, and codes & approval concepts to relevant stakeholders in a simple and comprehensible way.
  • Highly proficient in written and spoken English and business level proficiency in one of the North Asia languages (Chinese, Japanese, Korean).
  • Aspire in developing a long-term career in the company and preferably with the flexibility to relocate to other locations for future career advancement.

Why should you apply?

We have an excellent mix of people, which we believe makes for a more vibrant, more innovative, more productive team. So, if you’ve never worked in construction, that’s fine with us. Success at Hilti is down to teamwork, ability and competitive drive, no matter what your background.

Additional Information Before Submitting Your Application

Thank you for your interest in joining Hilti! Before you apply, please take a moment to review the following key details:

  • Every application is carefully reviewed by our dedicated Talent Acquisition team. We truly value your interest and take the time to consider each candidate thoroughly.
  • Our end-to-end hiring process typically takes 4 to 8 weeks. Please note that only shortlisted candidates will be contacted for the next steps.
  • To help you succeed, we’ve prepared a helpful guide for interviews with Hilti representatives. Be sure to check it out: Preparing for your Hilti Interview | Hilti Careers

Ready to Apply?

Click the “Apply Now” button to submit your application and take the first step toward an exciting career with Hilti.

Seniority level
  • Mid-Senior level
Employment type
  • Other
Job function
  • Marketing and Sales
Industries
  • IT Services and IT Consulting

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Assistant Manager, Digital Marketing (Meida buy and planning)

ConnectedGroup

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Assistant Manager, Digital Marketing (Media buy and planning)

Our client is a renowned hospitality group with projects spanning the globe. They are seeking a Assistant Manager, Digital Marketing (Media buy & planning) to join the dynamic team.

Key highlights:

  • Minimum 3 years of agency experience and specialized in media buy preferred
  • Handled clients from Tourism, Hospitality, Luxury retail, Car, Sports industry
  • Join a sizable entertainment group (Travel frequently between HK and Macau)

Responsibilities:

  • Support line manager the planning and execution of paid media strategies to enhance brand advocacy and foster customer conversion and loyalty.
  • Develop and implement media strategies, including performance media, aligned with campaign objectives.
  • Create media planning guidelines and ensure effective execution and performance measurement.
  • Work closely with the Content team to identify suitable assets for various channels, ensuring efficient communication to reach target audiences.
  • Monitor campaign media spending, analyze media reports, attribute performance results, and proactively provide optimization plans to achieve communication goals.
  • Collaborate with PR, Social Media, and Digital Marketing teams to maintain consistent messaging across all audience touchpoints.

Requirements:

  • Bachelor's degree or above.
  • Minimum 5 years of relevant experience in media planning and buying.
  • Excellent verbal and written communication skills in both Chinese and English.
  • Highly organized and effective communicator.
  • Excellent time management and project management skills.
  • Ability to collaborate effectively with internal teams and external vendors.
  • Proven ability to multi-task and solve problems efficiently.
  • Flexible and resourceful, capable of adapting to a fast-paced work environment with shifting deadlines.

Our client offers competitive compensation and benefits, as well as a dynamic and fast-paced work environment. If you are looking for a challenging and rewarding career opportunity, apply to this exciting position by sharing your resume (in word format) with Miyako Ho ( ).

For a comprehensive list of current opportunities, please visit

#StayConnected

#ConnectedGroup

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Content Marketing Officer (Thai/Vietnam market)

Odoo

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Content Marketing Officer (Thai/Vietnam market)

We are looking for a dynamic and talented Content Marketing Officer to join our vibrant marketing team. In this role, you will be the driving force behind our content strategy for the rapidly growing Thai and Vietnam market. If you are a gifted storyteller with a passion for creating compelling content that resonates with audiences and a keen understanding of the digital landscape, we want to hear from you!

As our Content Marketing Officer, you will be at the heart of our efforts to expand our brand presence and drive growth in these key markets. You will be responsible for creating a diverse range of engaging and high-quality content that speaks directly to the needs of local businesses. Most importantly, your content will educate the market on technology use and trends.

Your responsibilities include.

  • Develop and execute a comprehensive content marketing strategy tailored to the Thai / Vietnam market
  • Craft compelling and SEO-optimized blog articles, white papers, and case studies that establish Odoo as a thought leader
  • Produce engaging scripts and concepts for a variety of video content, including product-focused tutorials, promotional videos, and impactful customer success stories
  • Create persuasive and informative sales materials, such as presentations, brochures, and product datasheets
  • Collaborate with our design and video teams to bring your creative vision to life

SEO & Analytics:

  • Conduct keyword research and implement on-page and off-page SEO best practices to increase organic search visibility and traffic
  • Analyze content performance to measure effectiveness and identify areas for improvement.
  • Monitor and adapt to the latest SEO trends and algorithm updates to maintain content competitiveness.

Project & Time Management:

  • Manage a content calendar to ensure timely delivery of all marketing assets
  • Effectively juggle multiple projects and deadlines in a fast-paced environment
  • Collaborate with cross-functional teams, including sales, product, and design, to ensure content alignment and consistency
  • Fluent English speaker with respective native language: Native proficiency in both spoken and written Thai / Vietnamese , and fluent in English to collaborate effectively with our international team
  • A Master of Words: Possesses exceptional writing, editing, and proofreading skills with a portfolio that demonstrates your ability to create high-quality, engaging content
  • Creative Thinker: Brimming with innovative ideas and adept at transforming complex information into clear, concise, and compelling stories
  • An SEO Savvy Marketer: Have a good understanding of SEO principles and strong interest in learning more about SEO
  • A Time Management Guru: Highly organized, detail-oriented, and can effectively manage your time and priorities to meet deadlines
  • A Team Player with a Global Mindset: You are a strong communicator and collaborator who is excited to work with a diverse, international team

Bonus Points If You Have:

  • Experience in SaaS or tech industry and B2B marketing
  • Immediate availability and/or based in HK
  • Experience with video production is a plus
  • Familiarity with Thai / Vietnam business landscape and culture

We are an equal opportunities employer and welcome applications from all qualified candidates.

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Hong Kong Demand Generation & Field Marketing Specialist

MRM

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Job Description

Overview

We are seeking a dynamic B2B Marketing Specialist to support one of our leading clients in the tech industry. This role is based in Hong Kong and focuses on demand generation and field marketing, driving growth across the advertising business by engaging advertisers and agency partners.

You will work cross-functionally and regionally to execute integrated marketing programs that influence decision-makers and practitioners. The ideal candidate is a strategic thinker with strong execution skills, capable of developing compelling content, managing campaigns, and optimizing performance through data-driven insights.

Key Responsibilities
  • Plan and execute demand generation campaigns tailored to local market needs, aligned with regional strategy.
  • Develop and manage field marketing initiatives including events, webinars, and partner activations.
  • Create compelling communications and assets that drive product education, engagement, and adoption.
  • Collaborate with internal and external teams to manage campaign execution and performance reporting.
  • Support thought leadership efforts through articles, presentations, and case studies.
  • Engage with cross-functional stakeholders across local, regional, and global teams to ensure alignment and impact.
Minimum Qualifications
  • BA/BS degree (or equivalent experience).
  • 4 - 6 years of experience in marketing strategy, preferably in consumer tech, agency, or consulting environments.
  • Proven project management experience with internal and external stakeholders.
  • Strong written and verbal communication skills in English and Chinese (Cantonese & Mandarin).
Preferred Qualifications
  • Experience in demand generation and field marketing, especially in B2B environments.
  • Ability to analyze data and translate insights into actionable strategies.
  • Experience working with cross-functional teams across APAC.
  • Background in consumer technology, FMCG, or agency/consulting roles.
  • Strong collaboration and communication skills with a bias for action.
  • Comfortable working in a fast-paced, evolving environment with multiple priorities.
Location

Hong Kong SAR

Employment type
  • Full-time

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Senior Product Marketing Manager (MJ000108)

KPay Group

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Job Description

Responsibilities

  • Develop and implement a PLG-focused product marketing framework, ensuring seamless user onboarding, activation, and self-service conversion
  • Define key personas and customer journeys, optimizing touchpoints to drive engagement and product adoption
  • Create compelling product narratives and messaging that effectively communicate KPay’s value propositions
  • Collaborate with Product, Onboarding, Merchant Success and After-sales Support teams to enhance self-serve acquisition and upsell strategies
  • Lead market research and competitive analysis to refine KPay’s positioning and differentiation in global markets
  • Design and optimize pricing models and packaging strategies to maximize revenue, retention, and merchant lifetime value
  • Benchmark against global payment and fintech leaders (e.g., Square, SumUp, Unit) to define competitive and scalable monetization frameworks
  • Partner with Product and Data teams to analyze customer usage data, identifying opportunities for tiered pricing, bundling, and value-based pricing strategies
  • Develop and execute go-to-market (GTM) strategies for new product launches, ensuring strong adoption and impact
Requirements
  • 7+ years of experience in product marketing, pricing strategy, or PLG growth, preferably in fintech, SaaS, or payments
  • Deep understanding of PLG methodologies, self-serve conversion strategies, and monetization frameworks
  • Proven experience in packaging and pricing strategy development, ideally within global or regional fintech firms
  • Strong analytical skills with the ability to translate customer insights, market trends, and data into actionable strategies
  • Excellent communication, storytelling, and stakeholder management skills
  • Ability to work cross-functionally in a fast-paced, high-growth environment

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