What Jobs are available for Retail Marketing in Hong Kong?

The Retail Marketing Specialist is responsible for coordinating and executing marketing activities that increase brand awareness and drive sales growth across retail stores in Hong Kong. The role involves working closely with cross-functional teams such as Operations, Marketing, Merchandise, and Finance, along with external partners, to ensure successful implementation of sales and marketing plans.

Key Responsibilities

• Lead the development, coordination, and execution of trade marketing campaigns and promotions to increase store traffic and sales.
• Collaborate closely with Operations, Marketing, and Merchandise teams to ensure seamless campaign implementation and operational execution excellence.
• Work closely with vendor on promotion mechanics, product highlights, and in-store event updates to create effective Point of Sales Materials (POSM) and promotional collateral.
• Initiate and manage mall promotion mechanics, liaising with mall management to secure necessary support and resources.
• Ensure frontline Operations staff are well-informed and prepared for promotional activities.
• Manage production and timely delivery of marketing collateral and POSM across stores.
• Oversee marketing administrative tasks, including reporting, data consolidation, budget management, and documentation.
• Manage in-store visual merchandising, display installations, and ensure brand guideline adherence to maximize visual appeal and customer experience.
• Coordinate store layout planning and environment adjustments with Merchandise and Operations teams to enhance the shopping environment.
• Analyze retail business performance and campaign effectiveness to provide actionable insights that support operational strategies and continuous improvement.
• Assist Operations with category promotion execution to drive sales and productivity, focusing on below-the-line (BTL) marketing initiatives.
• Support cross-functional projects involving data gathering, coordination, and project tracking to meet business needs.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or related discipline.
• Minimum 4 years of retail marketing or trade marketing experience with strong collaboration skills.
• Proficiency in retail marketing tools, POSM production, campaign execution, and retail performance analysis.
• Strong organizational, communication, and time management skills.
• Ability to work proactively and manage multiple projects in a fast-paced environment.
• Fluent in English and Mandarin.

We offer

• 5 days work week
• Discretionary Bonus
• Up to 22 days annual leave
• Birthday leave
• Medical & Dental benefits
• Staff Discount
• Study Sponsorship

The Role:

• Business Development: Meet revenue targets and maintain relationships among business partners, brand partners, as well as brand ambassadors and influencers for revenue generation in HK & Mainland China markets.
• Strategy Development: Develop marketing strategies to increase exposure of Towngas extended businesses; identify business opportunities, and leads; implement advertising campaigns; analyze the competitive advantage and profitability of the business
• People Management: Lead and train marketing associates on execution of projects
• Marketing Channel Management: Brand building and sales conversion through through-the-line promotion e.g. social media, trade shows, printed materials, etc.
• Event Management: Plan events (both online and offline) to increase engagement with customers
• Customer Relationship Management: Create an interactive relationship with customers and potential customers via loyalty programme

The Person:

• Degree holder, major in marketing or business-related disciplines
• With at least 8 years of experience in F&B industry, skilled in marketing, research, scaling growth, profit and efficiency. Proven track record and results is a plus
• Good command of written and spoken English and Chinese, fluent in Putonghua is an advantage
• Self-motivated, result-oriented, with strong communications and negotiation skill
• With basic computer skill, proficient in social media management
• Immediate available is highly preferred

Our partner is a leading fashion retail group with a strong presence in Hong Kong market. They are seeking an experienced and commercially minded Retail Marketing Manager to lead Hong Kong marketing operations with a clear focus on driving sales performance and customer conversion.

This position combines strategic marketing leadership with hands-on execution, directly supporting store sales growth while maintaining brand positioning.

• Sales Promotion Strategy: Develop and execute promotions aimed at increasing sales and enhancing customer experiences in-store.
• Collaboration with Area Managers: Work closely with sales directors and area managers to ensure alignment on sales goals and promotional activities.
• Joint Promotions: Establish partnerships with shopping malls and local businesses to create joint promotional opportunities that drive foot traffic and sales.
• In-Store Marketing Activities: Design and implement effective in-store marketing strategies that engage customers and promote products.
• Training Coordination: Collaborate with the Training Manager and Area Managers to deliver training programs that equip retail staff with the necessary skills for effective execution of promotions and sales techniques.
• Sales Data Analysis: Analyze sales data to measure the effectiveness of promotions and make data-driven decisions for future initiatives.
• Budget Management: Manage the budget for promotions and report on the return on investment for campaigns.

• University degree in Marketing, Digital Media, Advertising, Communications, E-Commerce, or related disciplines.
• 10 years' relevant marketing experience, with at least 2 years in a managerial role, preferably in fashion retail or FMCG.
• Proven track record in both BTL and ATL marketing with strong brand building, campaign execution, and CRM experience.
• Strong analytical skills with the ability to translate insights into actionable strategies.
• Excellent leadership, presentation, and project management skills.
• Creative, results-driven, and able to thrive in a fast-paced environment.
• Proficient in MS Office; knowledge of social media tools and analytics platforms is an advantage.
• Excellent written and spoken English and Chinese (including both Cantonese and Mandarin).

Our Brand :Descente, a top professional sports brand founded in 1935 in Japan, provides high performance sport gear for top athletes and sport enthusiastic. Descente aims to connect a group of sports elites ,"MOVERS" and form a "MOVEMENT" to celebrate their spirit of dedication and challenge.

We are looking for talents to join our team.

Job Description:

• Plan and execute on/offline marketing initiatives including branding, in-store promotions, CRM campaigns, digital marketing, website, and events to boost brand awareness and sales.

• Analyze CRM database to formulate initiatives driving sales, member acquisition, and loyalty.

• Design and create promotional messages and materials for seamless member engagement via in-store POP, eDM, social media, etc.

• Execute daily digital communication campaigns (WhatsApp, eDM, SMS, MMS, push notifications) and other ATL marketing assets, collaborating closely with creative and internal teams.

• Plan and organize creative CRM campaigns, workshops, members' gifts and events to enhance member experience.

• Manage and optimize loyalty programs, customer journeys, CRM system, and VIP reward programs.

• Assist CRM technology enhancement projects to improve customer loyalty and engagement with innovative solutions.

• Liaise with internal and external stakeholders to ensure efficient execution and timely rollout of CRM and marketing activities.

• Support PR and promotional events, maintaining good relationships with shopping malls, partners, and media.

• Prepare regular CRM reports with clear insights for management and retail teams to drive member engagement and support in-store customer interactions.

• Analyze campaign data for continuous improvement.

• Perform ad hoc projects as assigned.

Requirements:

• Bachelor's degree in Marketing, Business Management, or related field.

• Minimum 3 years marketing experience, preferably with retail marketing and CRM focus.

• Strong analytical skills and knowledge of CRM software and tools (e.g., Oracle ORCE, Hubspot) and BI/visualization tools.

• Creative, detail-oriented, with excellent communication and interpersonal skills.

• Proficient in MS Office (Word, Excel); Chinese word processing is a must.

• Immediate availability highly preferred.

(All personal data collected will be used for recruitment purpose only.)

Our Brand :Descente, a top professional sports brand founded in 1935 in Japan, provides high performance sport gear for top athletes and sport enthusiastic.  Descente aims to connect a group of sports elites ,"MOVERS" and form a "MOVEMENT" to celebrate their spirit of dedication and challenge.

We are looking for talents to join our team.

Job Description:

• Plan and execute on/offline marketing initiatives including branding, in-store promotions, CRM campaigns, digital marketing, website, and events to boost brand awareness and sales.

• Analyze CRM database to formulate initiatives driving sales, member acquisition, and loyalty.

• Design and create promotional messages and materials for seamless member engagement via in-store POP, eDM, social media, etc.

• Execute daily digital communication campaigns (WhatsApp, eDM, SMS, MMS, push notifications) and other ATL marketing assets, collaborating closely with creative and internal teams.

• Plan and organize creative CRM campaigns, workshops, members' gifts and events to enhance member experience.

• Manage and optimize loyalty programs, customer journeys, CRM system, and VIP reward programs.

• Assist CRM technology enhancement projects to improve customer loyalty and engagement with innovative solutions.

• Liaise with internal and external stakeholders to ensure efficient execution and timely rollout of CRM and marketing activities.

• Support PR and promotional events, maintaining good relationships with shopping malls, partners, and media.

• Prepare regular CRM reports with clear insights for management and retail teams to drive member engagement and support in-store customer interactions.

• Analyze campaign data for continuous improvement.

• Perform ad hoc projects as assigned.

Requirements:

• Bachelor's degree in Marketing, Business Management, or related field.

• Minimum 3 years marketing experience, preferably with retail marketing and CRM focus.

• Strong analytical skills and knowledge of CRM software and tools (e.g., Oracle ORCE, Hubspot) and BI/visualization tools.

• Creative, detail-oriented, with excellent communication and interpersonal skills.

• Proficient in MS Office (Word, Excel); Chinese word processing is a must.

• Immediate availability highly preferred.

Interested parties please submit your application stating current & expected salaries through JobsDB "APPLY NOW".

(All personal data collected will be used for recruitment purpose only.)

Job Overview:We are seeking an action-oriented Retail Marketing Manager to join our team and report directly to the Head of Retail. This all-rounded role involves leading a small team to support business growth in the Hong Kong and Macau markets through both online and offline marketing activities. The successful candidate will drive traffic, enhance sales, and elevate customer experience.

Job Scope:

This role focuses on driving sales through a comprehensive approach that includes targeted promotions, in-store marketing activities, and strategic partnerships.

Duties and Responsibilities:

• Sales Promotion Strategy: Develop and execute integrated marketing promotions aimed at increasing sales and enhancing customer experience in-store and online.
• Customer Relationship Management (CRM): Manage CRM initiatives to maintain sales goals from VIP and loyal customers while promoting products to new customers to enhance their understanding of our offerings.
• Collaboration with Retail Leadership: Work closely with the Head of Retail, sales directors, and area managers to ensure alignment of sales goals and promotional activities.
• Joint Promotions: Establish partnerships with shopping malls and local businesses to create joint promotional opportunities that drive foot traffic and sales.
• In-Store Marketing Activities: Design and implement engaging in-store marketing strategies that promote products and enhance customer interactions.
• Digital Marketing Initiatives: Lead online marketing efforts, including social media campaigns, O2O strategies, and digital promotions to drive online and offline sales.
• Event Planning: Organize and execute in-store events that attract customers and create memorable shopping experiences.
• Customer Service Management: Act as a central point for handling customer service and complaints inquiries from online channels and hotline, ensuring timely and effective resolution.
• GWP Development: Think creatively to source and collaborate with partners for the development or production of effective Gift with Purchase (GWP) items that attract target customers and drive sales.
• Proactive Execution: Be directly involved in the execution of marketing campaigns and initiatives, ensuring that all activities are carried out effectively and meet the desired objectives. This includes managing day-to-day operations and actively participating in various marketing efforts.
• Sales Data Analysis: Analyze sales data to measure the effectiveness of marketing initiatives and make data-driven decisions for future campaigns.
• Budget Management: Oversee the marketing budget for promotions and report on the return on investment for campaigns.

Qualifications:

• University degree in Marketing, Digital Media, Advertising, Communications, E-Commerce, or a related discipline.
• 10 years of relevant marketing experience, with at least 2 years in a managerial role, preferably in fashion retail or FMCG
• Proven track record in both BTL (Below the Line) and ATL (Above the Line) marketing, with a focus on sales-driven activities, campaign development, execution, and CRM experience.
• Proactive, operationally focused leader with strong communication and interpersonal, and project management skills.
• Strong analytical skills with the ability to translate insights into actionable strategies.
• Creative, results-driven, and able to thrive in a fast-paced environment.
• Proficient in MS Office; knowledge of AI, graphic design, social media tools and analytics platforms is a plus.

Job Responsibility:

• Owner of retail seasonal story planning and execution for HK seasonal initiative and door opening.
• Accountability on the development and implementation of Store Marketing strategies and presentation that connect consumers at retail.
• Work closely with CDM Store HKTW + VMS GB internal team and external agency to achieve the excellent retail brand presentation that contributes to seasonal product launch.
• Engage regular communication with Greater China team to validate seasonal plans and trouble-shoot problems.
• Develop retail consumer experience and storytelling to enhance consumer engagement in key brand moment.
• Owner and supervisor of budget management, including seasonal spending.
• Familiar multiple material and execution to drive team with effective flexible working process, monitor vendor implementation.
• Work with membership teams to create meaningful store communication and support member experiences O2O journey, build key door as member hub thru partner with x-function team in HK.
• Excellent budget and agency management skill.

Key Partnership:

• HKTW internal X-functional consumer direct marketing teams.
• HK marketing X-functional teams.
• HK sales functions.
• GC Concept SM, MOPS and BG VMS team.
• HK local agency

Functional Skill Required (Hard skills):

• Solves complex problems; takes a new perspective on existing solutions
• Applies best practices and knowledge of internal/external business challenges to improve products, processes or services
• Explains difficult issues and works to build consensus
• Makes decisions within guidelines and policies
• Is accountable for small projects or programs with manageable risks and resource requirements
• Performs work in support of marketing plans; demonstrates link between daily work and company mission; participates in initiatives, programs or products with moderate visibility
• Ensures actions protect company image and limits risks

Experience Required (Soft skills):

• Open minded, strong ownership and win as team spirit, also a leadership for project management.
• Individual work capability, logical and critical thinking and have strong project presentation skills.
• Typically requires a bachelor's degree and minimum of 3+ years directly relevant work experience.
• Creatively oriented will be essential to develop fun and engaging small-scale experiences.
• Is passionate about sports industry and is familiar with sports culture.
• Executed large- and small-scale experiences.
• Has innate curiosity to learn and grow, professionally.
• Fluent English oral and written skills.

Job Responsibilities

• Retail execution management
• Know and understand brand strategy in VMS tactics and directive, on-site visit and communicate with retailers to ensure the holistic application throughout all concept stores
• Program and execute the planning to meet standards with brand presentation
• Drive retail excellence via VMS insight and thoughts, maintain high standard store environment
• Collaborate with cross function for routine meeting, feedback and business tracking
• Work with Geo team closely by seasonal and campaign download, new store opening and key city moment's presentation
• Provide valuable input from frontline to support excellent brand and retail experience direction and development
• Coach and cultivate in-store VMS talent through store practice and experience
• Support training team for seasonal training session

Job Requirements

• Associate degree holder or above with good English skill in both speaking and writing
• 5 year's related experience of visual merchandising and graphic design, or fast fashion/sport-brand company working experience
• Strong analytical skill and insight with retail presentation
• Strong communication and mature interpersonal skills
• Have market trends and styling insights and understanding our consumer
• Skillful to use office software and graphics editor

Job responsibilities:

• Retail execution management
• Know and understand brand strategy in VMS tactics and directive, on-site visit and communicate with retailers to ensure the holistic application throughout all concept stores
• Program and execute the planning to meet standards with brand presentation
• Drive retail excellence via VMS insight and thoughts, maintain high standard store environment
• Collaborate with cross function for routine meeting, feedback and business tracking
• Work with Geo team closely by seasonal and campaign download, new store opening and key city moment's presentation
• Provide valuable input from frontline to support excellent brand and retail experience direction and development
• Coach and cultivate in-store VMS talent through store practice and experience
• Support training team for seasonal training session

Job requirements:

• Associate degree holder or above with good English skill in both speaking and writing
• 5 year's related experience of visual merchandising and graphic design, or fast fashion/sport-brand company working experience
• Strong analytical skill and insight with retail presentation
• Strong communication and mature interpersonal skills
• Have market trends and styling insights and understanding our consumer
• Skillful to use office software and graphics editor