201 Retail Marketing Strategy jobs in Hong Kong

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Direct message the job poster from Longbridge HongKong

Position Summary:

As the Brand & Marketing Manager, you will be responsible for developing and executing comprehensive brand strategies and marketing campaigns tailored to the Hong Kong market. You will play a key role in enhancing brand awareness, driving market penetration, and supporting sustainable growth through strategic planning and execution.

Key Responsibilities:

• Develop and implement brand strategy and integrated marketing plans for the Hong Kong market;
• Plan and execute online and offline brand promotion activities including social media, advertising, PR events, etc.;
• Analyze market trends, competitor landscape, and consumer insights to provide actionable recommendations;
• Collaborate with regional and global teams to ensure brand consistency while adapting messaging to local needs;
• Manage marketing budgets and measure campaign ROI, continuously optimizing performance;
• Build and maintain strong relationships with local media, KOLs, agencies, and other partners;
• Regularly produce market reports and brand health assessments.

Requirements:

• Bachelor’s degree or higher in Marketing, Communications, Brand Management, or related fields;
• Minimum 3 years of experience in brand management or marketing, preferably in Fintech or technology industries;
• Strong understanding of the Hong Kong market, culture, media ecosystem, and consumer behaviour;
• Fluent in both spoken and written Cantonese and English (Mandarin is a plus);
• Excellent project management, data analysis, and creative thinking skills;
• Strong communication, interpersonal, and teamwork abilities;
• Proficiency in Microsoft Office, CRM systems, Google Analytics, or similar tools is preferred.

• Seniority level Mid-Senior level

• Employment type Full-time

• Job function Finance
• Industries Financial Services and Insurance Agencies and Brokerages

Referrals increase your chances of interviewing at Longbridge HongKong by 2x

Eastern District, Hong Kong SAR 1 week ago

Central & Western District, Hong Kong SAR 2 days ago

Wan Chai District, Hong Kong SAR 2 weeks ago

Wan Chai District, Hong Kong SAR 1 day ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

Join to apply for the Brand Marketing Director role at OKX

10 hours ago Be among the first 25 applicants

Join to apply for the Brand Marketing Director role at OKX

Who We Are

At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom.

Who We Are

At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom.

OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves.

Across our multiple offices globally, we are united by our core principles: We Before Me , Do the Right Thing , and Get Things Done . These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.

OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.

What You’ll Be Doing

• 市场战略制定与执行：制定并执行覆盖华语市场的品牌、市场和用户增长战略，提升品牌知名度与用户粘性。
• 品牌管理与传播：构建和维护品牌形象，主导市场传播、公共关系、社交媒体、线上线下活动等多渠道推广。
• 本地化市场拓展：深入理解华语用户偏好、监管环境及竞争格局，制定本地化运营策略并推动落地。
• 跨部门协作：与产品、风控、法务、商务等多团队协作，确保市场策略合规、高效执行。
• 团队管理：搭建并管理区域市场团队，赋能下属，提升整体战斗力与执行力。
• 数据分析与增长：基于用户行为数据和市场反馈，持续优化品牌营销策略与营销渠道，实现有效转化。
• Market Strategy Development and Implementation: Create and execute comprehensive brand, market, and user growth strategies tailored for the Chinese-speaking market, aimed at enhancing brand visibility and fostering user loyalty.
• Brand Management and Communication: Establish and uphold a strong brand identity, leading multi-channel marketing initiatives, including public relations, social media engagement, and both online and offline promotional events.
• Localized Market Expansion: Conduct in-depth analyses of the preferences of Chinese-speaking users, the regulatory landscape, and competitive dynamics to formulate and implement effective localized operational strategies.
• Cross-Functional Collaboration: Partner with product, risk management, legal, and business development teams to ensure that market strategies are compliant and executed with maximum efficiency.
• Team Leadership and Development: Build and manage a high-performing regional market team, empowering team members to enhance overall effectiveness and operational execution.
• Data-Driven Analysis and Growth Optimization: Utilize user behavior data and market feedback to continuously refine brand marketing strategies and channels, driving effective conversion rates.
  
  
  

• 本科及以上学历，市场营销、传播、公关、金融、区块链等相关专业优先；
• 至少5年以上大型互联网公司、金融科技、互联网证券等行业市场相关经验，3年以上管理岗位经验；
• 熟悉目标市场的用户生态、媒体环境、政策法规，有成功的本地化品牌或用户增长项目经验；
• 强烈的结果导向，优秀的领导力与项目管理能力；
• 中英文流利，皆可做工作语言。
• Educational Background: Bachelor’s degree or higher in Marketing, Communications, Public Relations, Finance, Blockchain, or related disciplines is preferred.
• Professional Experience: Minimum of 5 years of relevant market experience within large internet companies, fintech, or internet securities, with at least 3 years in a management position.
• Market Acumen: Strong understanding of the user ecosystem, media environment, and regulatory frameworks in the target market, with a proven track record of successful localized branding or user acquisition projects.
• Results Orientation: Demonstrated ability to drive results, with exceptional leadership and project management skills.
• Language Proficiency: Bilingual in both Chinese and English to communicate with different stakeholders
  
  
  

• Competitive total compensation package
• L&D programs and Education subsidy for employees' growth and development
• Various team building programs and company events
• Wellness and meal allowances
• Comprehensive healthcare schemes for employees and dependants
• More that we love to tell you along the process!

• Seniority level Director

• Employment type Full-time

• Job function Business Development, Marketing, and Product Management
• Industries IT Services and IT Consulting

Referrals increase your chances of interviewing at OKX by 2x

Get notified about new Marketing Director jobs in Hong Kong, Hong Kong SAR .

Central & Western District, Hong Kong SAR 1 week ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

Join to apply for the Brand Marketing Director role at OKX

10 hours ago Be among the first 25 applicants

Join to apply for the Brand Marketing Director role at OKX

Who We Are
At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom.

Who We Are
At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom.
OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves.
Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.
OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.
What You’ll Be Doing

• 市场战略制定与执行：制定并执行覆盖华语市场的品牌、市场和用户增长战略，提升品牌知名度与用户粘性。
• 品牌管理与传播：构建和维护品牌形象，主导市场传播、公共关系、社交媒体、线上线下活动等多渠道推广。
• 本地化市场拓展：深入理解华语用户偏好、监管环境及竞争格局，制定本地化运营策略并推动落地。
• 跨部门协作：与产品、风控、法务、商务等多团队协作，确保市场策略合规、高效执行。
• 团队管理：搭建并管理区域市场团队，赋能下属，提升整体战斗力与执行力。
• 数据分析与增长：基于用户行为数据和市场反馈，持续优化品牌营销策略与营销渠道，实现有效转化。
• Market Strategy Development and Implementation: Create and execute comprehensive brand, market, and user growth strategies tailored for the Chinese-speaking market, aimed at enhancing brand visibility and fostering user loyalty.
• Brand Management and Communication: Establish and uphold a strong brand identity, leading multi-channel marketing initiatives, including public relations, social media engagement, and both online and offline promotional events.
• Localized Market Expansion: Conduct in-depth analyses of the preferences of Chinese-speaking users, the regulatory landscape, and competitive dynamics to formulate and implement effective localized operational strategies.
• Cross-Functional Collaboration: Partner with product, risk management, legal, and business development teams to ensure that market strategies are compliant and executed with maximum efficiency.
• Team Leadership and Development: Build and manage a high-performing regional market team, empowering team members to enhance overall effectiveness and operational execution.
• Data-Driven Analysis and Growth Optimization: Utilize user behavior data and market feedback to continuously refine brand marketing strategies and channels, driving effective conversion rates.
  

• 本科及以上学历，市场营销、传播、公关、金融、区块链等相关专业优先；
• 至少5年以上大型互联网公司、金融科技、互联网证券等行业市场相关经验，3年以上管理岗位经验；
• 熟悉目标市场的用户生态、媒体环境、政策法规，有成功的本地化品牌或用户增长项目经验；
• 强烈的结果导向，优秀的领导力与项目管理能力；
• 中英文流利，皆可做工作语言。
• Educational Background: Bachelor’s degree or higher in Marketing, Communications, Public Relations, Finance, Blockchain, or related disciplines is preferred.
• Professional Experience: Minimum of 5 years of relevant market experience within large internet companies, fintech, or internet securities, with at least 3 years in a management position.
• Market Acumen: Strong understanding of the user ecosystem, media environment, and regulatory frameworks in the target market, with a proven track record of successful localized branding or user acquisition projects.
• Results Orientation: Demonstrated ability to drive results, with exceptional leadership and project management skills.
• Language Proficiency: Bilingual in both Chinese and English to communicate with different stakeholders
  

• Competitive total compensation package
• L&D programs and Education subsidy for employees' growth and development
• Various team building programs and company events
• Wellness and meal allowances
• Comprehensive healthcare schemes for employees and dependants
• More that we love to tell you along the process!

• Seniority level Director

• Employment type Full-time

• Job function Business Development, Marketing, and Product Management
• Industries IT Services and IT Consulting

Referrals increase your chances of interviewing at OKX by 2x

Get notified about new Marketing Director jobs in Hong Kong, Hong Kong SAR .

Central & Western District, Hong Kong SAR 1 week ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

3 days ago Be among the first 25 applicants

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Headquartered in Hong Kong, Neo Derm Group Limited (Neo Derm) is the leading medical aesthetic enterprise operating over medical beauty centres and concept stores in prime business locations across Hong Kong and China.

Since its inception in 1997, Neo Derm has always been an innovative pioneer in the industry to create endless possibilities for women’s beauty. Riding the waves of Big Data, the Group has proactively adopt flexible business strategies and step up efforts in developing comprehensive systems and applications to explore numerous opportunities for sustainable business growth.

To cope with our rapid expansion, we are seeking high caliber professional to join us. For more information, please visit our recruitment site at

Responsibilities:

• Develop full year marketing plan to expand user base and optimize retention with focus on consumer engagement and experience.
• Sustain top-of-mind brand awareness in the industry by creative branding campaigns.
• Lead the development of ATL communications for brand building and new customer acquisition through digital channels, including social media, SEM/SEO, MI/KOL endorsement, video production, media planning, and website development.
• Develop and execute customer acquisition and sales generation programs through digital platform to drive key performance metrics.
• Lead continuous analysis in customer needs together with market intelligence to identify areas for improvement to sharpen brand strategy and plans.
• Mobilize and collaborate with internal and external stakeholders to ensure on-time delivery and executions excellence of marketing initiatives.
• Manage and allocate marketing fund to build the brand properly and optimize ROI.
• Work closely with internal and external parties in program evaluation to learning and sharpen execution plans and improve ROI

Skills and Qualifications:

• Degree holder in Business or Marketing, or related disciplines.
• 7+ years solid experiences in consumer product marketing/brand marketing experience in the field of FMCG/skincare/healthcare/beauty industry is highly preferable.
• Experience in digital platform with social network and consumer relationship building.
• Strong entrepreneurial mindset, analytical, problem solving and communications skills.
• Creative and open-minded, proactive, flexible, dynamic, resourceful and energetic.
• Strong consumer and marketing sense, and excited to innovate in a fast-paced and rapidly expanding organization.
• Excellent command of spoken and written English, Chinese and Mandarin.

We offer competitive remuneration and a comprehensive benefits packing that includes worldwide medical coverage, birthday and charity leaves, staff purchase discounts, as well as other allowances to the right candidates. Interested parties please submit your application by clicking ‘Apply Now’.

For more information about NeoDerm, please visit our website:

All personal data collected will be treated in strict confidential and be used for recruitment purposes only.

Should you not be contacted within 2 months of the closing date of the advertisement, please consider your application to be unsuccessful.

• Seniority level Associate

• Employment type Full-time

• Job function Marketing
• Industries Wellness and Fitness Services

Referrals increase your chances of interviewing at Neo Derm by 2x

Get notified about new Product Manager jobs in Hong Kong, Hong Kong SAR .

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

3 days ago Be among the first 25 applicants

Get AI-powered advice on this job and more exclusive features.

Headquartered in Hong Kong, Neo Derm Group Limited (Neo Derm) is the leading medical aesthetic enterprise operating over medical beauty centres and concept stores in prime business locations across Hong Kong and China.

Since its inception in 1997, Neo Derm has always been an innovative pioneer in the industry to create endless possibilities for women’s beauty. Riding the waves of Big Data, the Group has proactively adopt flexible business strategies and step up efforts in developing comprehensive systems and applications to explore numerous opportunities for sustainable business growth.

To cope with our rapid expansion, we are seeking high caliber professional to join us. For more information, please visit our recruitment site at

Responsibilities:

• Develop full year marketing plan to expand user base and optimize retention with focus on consumer engagement and experience.
• Sustain top-of-mind brand awareness in the industry by creative branding campaigns.
• Lead the development of ATL communications for brand building and new customer acquisition through digital channels, including social media, SEM/SEO, MI/KOL endorsement, video production, media planning, and website development.
• Develop and execute customer acquisition and sales generation programs through digital platform to drive key performance metrics.
• Lead continuous analysis in customer needs together with market intelligence to identify areas for improvement to sharpen brand strategy and plans.
• Mobilize and collaborate with internal and external stakeholders to ensure on-time delivery and executions excellence of marketing initiatives.
• Manage and allocate marketing fund to build the brand properly and optimize ROI.
• Work closely with internal and external parties in program evaluation to learning and sharpen execution plans and improve ROI

Skills and Qualifications:

• Degree holder in Business or Marketing, or related disciplines.
• 7+ years solid experiences in consumer product marketing/brand marketing experience in the field of FMCG/skincare/healthcare/beauty industry is highly preferable.
• Experience in digital platform with social network and consumer relationship building.
• Strong entrepreneurial mindset, analytical, problem solving and communications skills.
• Creative and open-minded, proactive, flexible, dynamic, resourceful and energetic.
• Strong consumer and marketing sense, and excited to innovate in a fast-paced and rapidly expanding organization.
• Excellent command of spoken and written English, Chinese and Mandarin.

We offer competitive remuneration and a comprehensive benefits packing that includes worldwide medical coverage, birthday and charity leaves, staff purchase discounts, as well as other allowances to the right candidates. Interested parties please submit your application by clicking ‘Apply Now’.

For more information about NeoDerm, please visit our website:

All personal data collected will be treated in strict confidential and be used for recruitment purposes only.

Should you not be contacted within 2 months of the closing date of the advertisement, please consider your application to be unsuccessful.

• Seniority level Associate

• Employment type Full-time

• Job function Marketing
• Industries Wellness and Fitness Services

Referrals increase your chances of interviewing at Neo Derm by 2x

Get notified about new Product Manager jobs in Hong Kong, Hong Kong SAR .

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

Company: Jebsen Beverage Company Limited

Business Line: Beverage

Work City: Hong Kong

Jebsen Beer's portfolio is headlined by its own brand, Blue Girl Beer, a German style lager brand that Jebsen acquired in 1906. Through a consistent commitment to quality, Blue Girl has been successfully cultivated into the #1 beer brand in Hong Kong with growing popularity across the Greater China. Through the years, Jebsen Beer has also been marketing and distributing some of the world’s best loved beers in the region.

1. Assist in planning and implementing comprehensive marketing strategies to promote brand equity and increase market share.
2. Analyze marketing campaign performance metrics and report on ROI, making data-driven recommendations for continuous improvement.
3. Support budget planning and execution of marketing initiatives, event management, and POSM production and management for assigned brands.
4. Contribute to the development and updating of brand guidelines to ensure consistent brand image and communication in the market.
5. Conduct market research with research and creative agencies, analyze market trends and competitor activities, and respond effectively to market changes and demands.
6. Oversee new product development, including product innovation, packaging design, consumer research, and positioning to align with brand strategies.
7. Collaborate closely with Channel Marketing and Operations teams on ATL, digital marketing, trade promotion, and retail presence to achieve marketing objectives.
8. Coordinate with advertising agencies, event organizers, business partners, and vendors to maximize brand exposure through various ATL/BTL/social activities and meet business goals within allocated budgets and timelines.
9. Manage day-to-day operations and provide administrative support to the team.
10. Participate in ad hoc projects as assigned.

1. Degree holder of marketing, business or related discipline
2. 3-5 years of marketing experience, preferably from FMCG industry
3. High initiative, creative, detail minded with strong sense of ownership of work assigned
4. Well-organized with good interpersonal and problem solving skills
5. Thrives in a fast-pace work environment
6. Energetic, proactive, flexible and a team player
7. Good command of English and Chinese
8. Candidate with less experience will be considered as Brand Executive

With over 100 years of history, Jebsen’s success has been made possible through our commitment to our partners, to our communities, and to our most valuable asset — our people.

We offer dedicated and talented individuals the opportunity to engage with a family of premium global brands. Employees who pursue excellence are given a diverse platform that provides continuous development and career exposure.

Join to apply for the Senior Brand Marketing Lead role at Reap

Join to apply for the Senior Brand Marketing Lead role at Reap

Get AI-powered advice on this job and more exclusive features.

About Reap

Reap is a global financial technology company headquartered in Hong Kong with employees across multiple countries. We enable financial connectivity and access for businesses worldwide by combining traditional finance with stablecoins for efficient money movement.

About Reap

Reap is a global financial technology company headquartered in Hong Kong with employees across multiple countries. We enable financial connectivity and access for businesses worldwide by combining traditional finance with stablecoins for efficient money movement.

Through our stablecoin-powered corporate cards, payments, and expense management tools, we streamline financial operations and help businesses scale. Our APIs enable businesses to integrate stablecoin-enabled finance into their own products and services—from issuing Visa cards to facilitating cross-border payments.

Backed by leading investors including Index Ventures and HashKey Capital, Reap is building the future of borderless, stablecoin-enabled finance.

We Want You!

We are seeking a senior brand marketing lead to our brand strategy globally.

You're An Ideal Candidate If

• You want to be part of a high-growth company that's breaking new ground
• You constantly seek to up your game and go beyond business as usual
• You’re an OOB thinker and thrive on experimenting with new ideas
• You're a vocal team player who's ready to roll up your sleeves and get hands-on
• You have a track record of delivering results on time, no excuses
• You’re self-motivated and thrive in a fast-paced, dynamic and fun environment
• Able to perform effectively in a hybrid workplace
  
  

• Develop and execute global brand marketing strategies that enhance brand awareness, drive customer engagement, and support business objectives in the fintech sector.
• Maintain brand integrity across all marketing initiatives and ensure consistent messaging across all platforms and channels through brand guidelines, approval processes and proactive engagement.
• Identify trends, customer needs, and competitive landscape in the stablecoin fintech industry, using insights to create brand positioning and messaging that stands out from the competition.
• Lead and manage a creative team, guiding the development of innovative marketing materials, including visual content, digital assets, and promotional materials.
• Provide creative direction and feedback to ensure all marketing outputs are on-brand, high-quality, and innovative in creating brand awareness.
• Develop and track key performance indicators (KPIs) to measure the effectiveness of brand marketing efforts, using a data-driven approach.
• Manage the brand marketing budget, allocating resources effectively to achieve desired outcomes and maximize ROI.
  
  

• Minimum of 8-10 years of experience in brand marketing, with at least 5 years in a senior role within the fintech, web3 or SaaS industry. Having both B2B and B2C experience is a plus.
• Proven experience in leading and managing creative teams, with a strong portfolio showcasing successful campaigns and projects.
• Demonstrated success in executing brand strategies on a global scale.
• Proven ability to manage multiple projects simultaneously while maintaining attention to detail.
• Ability to develop creative and innovative marketing campaigns (OOB) that differentiate the brand in a competitive landscape.
• Demonstrated use of AI tools for productivity and cost savings.
• A data-driven approach to managing budgets, setting priorities and quantitative KPI’s and qualitative brand metrics.
• Excellent verbal and written communication skills in English, preferably multi-lingual.
• Ability to thrive in a fast-paced, dynamic startup environment.
• Based in Hong Kong or Singapore.
  
  

• Opportunity to work with a great team in a fast-growing fintech startup
• Flexible work arrangements in a hybrid working environment
• A culture of innovation, inclusion, competition and fun
  
  

• Seniority level Mid-Senior level

• Employment type Full-time

• Job function Marketing and Sales

Referrals increase your chances of interviewing at Reap by 2x

Eastern District, Hong Kong SAR 3 days ago

Wan Chai District, Hong Kong SAR 1 day ago

Wan Chai District, Hong Kong SAR 3 weeks ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

Company: Jebsen Beverage Company Limited

Business Line: Beverage

Work City: Hong Kong

Jebsen Beer's portfolio is headlined by its own brand, Blue Girl Beer, a German style lager brand that Jebsen acquired in 1906. Through a consistent commitment to quality, Blue Girl has been successfully cultivated into the #1 beer brand in Hong Kong with growing popularity across the Greater China. Through the years, Jebsen Beer has also been marketing and distributing some of the world’s best loved beers in the region.

• Assist in planning and implementing comprehensive marketing strategies to promote brand equity and increase market share.
• Analyze marketing campaign performance metrics and report on ROI, making data-driven recommendations for continuous improvement.
• Support budget planning and execution of marketing initiatives, event management, and POSM production and management for assigned brands.
• Contribute to the development and updating of brand guidelines to ensure consistent brand image and communication in the market.
• Conduct market research with research and creative agencies, analyze market trends and competitor activities, and respond effectively to market changes and demands.
• Oversee new product development, including product innovation, packaging design, consumer research, and positioning to align with brand strategies.
• Collaborate closely with Channel Marketing and Operations teams on ATL, digital marketing, trade promotion, and retail presence to achieve marketing objectives.
• Coordinate with advertising agencies, event organizers, business partners, and vendors to maximize brand exposure through various ATL/BTL/social activities and meet business goals within allocated budgets and timelines.
• Manage day-to-day operations and provide administrative support to the team.
• Participate in ad hoc projects as assigned.

• Degree holder of marketing, business or related discipline
• 3-5 years of marketing experience, preferably from FMCG industry
• High initiative, creative, detail minded with strong sense of ownership of work assigned
• Well-organized with good interpersonal and problem solving skills
• Thrives in a fast-pace work environment
• Energetic, proactive, flexible and a team player
• Good command of English and Chinese
• Candidate with less experience will be considered as Brand Executive

With over 100 years of history, Jebsen’s success has been made possible through our commitment to our partners, to our communities, and to our most valuable asset — our people.

We offer dedicated and talented individuals the opportunity to engage with a family of premium global brands. Employees who pursue excellence are given a diverse platform that provides continuous development and career exposure.

Join to apply for the Senior Brand Marketing Lead role at Reap

Join to apply for the Senior Brand Marketing Lead role at Reap

Get AI-powered advice on this job and more exclusive features.

About Reap
Reap is a global financial technology company headquartered in Hong Kong with employees across multiple countries. We enable financial connectivity and access for businesses worldwide by combining traditional finance with stablecoins for efficient money movement.

About Reap
Reap is a global financial technology company headquartered in Hong Kong with employees across multiple countries. We enable financial connectivity and access for businesses worldwide by combining traditional finance with stablecoins for efficient money movement.
Through our stablecoin-powered corporate cards, payments, and expense management tools, we streamline financial operations and help businesses scale. Our APIs enable businesses to integrate stablecoin-enabled finance into their own products and services—from issuing Visa cards to facilitating cross-border payments.
Backed by leading investors including Index Ventures and HashKey Capital, Reap is building the future of borderless, stablecoin-enabled finance.
We Want You!
We are seeking a senior brand marketing lead to our brand strategy globally.
You're An Ideal Candidate If

• You want to be part of a high-growth company that's breaking new ground
• You constantly seek to up your game and go beyond business as usual
• You’re an OOB thinker and thrive on experimenting with new ideas
• You're a vocal team player who's ready to roll up your sleeves and get hands-on
• You have a track record of delivering results on time, no excuses
• You’re self-motivated and thrive in a fast-paced, dynamic and fun environment
• Able to perform effectively in a hybrid workplace
  

• Develop and execute global brand marketing strategies that enhance brand awareness, drive customer engagement, and support business objectives in the fintech sector.
• Maintain brand integrity across all marketing initiatives and ensure consistent messaging across all platforms and channels through brand guidelines, approval processes and proactive engagement.
• Identify trends, customer needs, and competitive landscape in the stablecoin fintech industry, using insights to create brand positioning and messaging that stands out from the competition.
• Lead and manage a creative team, guiding the development of innovative marketing materials, including visual content, digital assets, and promotional materials.
• Provide creative direction and feedback to ensure all marketing outputs are on-brand, high-quality, and innovative in creating brand awareness.
• Develop and track key performance indicators (KPIs) to measure the effectiveness of brand marketing efforts, using a data-driven approach.
• Manage the brand marketing budget, allocating resources effectively to achieve desired outcomes and maximize ROI.
  

• Minimum of 8-10 years of experience in brand marketing, with at least 5 years in a senior role within the fintech, web3 or SaaS industry. Having both B2B and B2C experience is a plus.
• Proven experience in leading and managing creative teams, with a strong portfolio showcasing successful campaigns and projects.
• Demonstrated success in executing brand strategies on a global scale.
• Proven ability to manage multiple projects simultaneously while maintaining attention to detail.
• Ability to develop creative and innovative marketing campaigns (OOB) that differentiate the brand in a competitive landscape.
• Demonstrated use of AI tools for productivity and cost savings.
• A data-driven approach to managing budgets, setting priorities and quantitative KPI’s and qualitative brand metrics.
• Excellent verbal and written communication skills in English, preferably multi-lingual.
• Ability to thrive in a fast-paced, dynamic startup environment.
• Based in Hong Kong or Singapore.
  

• Opportunity to work with a great team in a fast-growing fintech startup
• Flexible work arrangements in a hybrid working environment
• A culture of innovation, inclusion, competition and fun
  

• Seniority level Mid-Senior level

• Employment type Full-time

• Job function Marketing and Sales

Referrals increase your chances of interviewing at Reap by 2x

Eastern District, Hong Kong SAR 3 days ago

Wan Chai District, Hong Kong SAR 1 day ago

Wan Chai District, Hong Kong SAR 3 weeks ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.