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Director of Brand Strategy
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Job Description
Job Responsibilities:
Develop and execute long-term brand strategies to ensure clear brand positioning and sustained market competitiveness.
Oversee the company's commercial operations, optimize business processes, and enhance operational efficiency and profitability.
Lead brand marketing strategies, plan and execute online/offline promotional campaigns to elevate brand influence.
Drive cross-industry collaborations and business innovation by leveraging resources in real estate, investment, cultural economy, and related fields.
Build and manage high-performing teams, establish objectives and performance evaluation mechanisms to improve execution and cohesion.
Conduct in-depth research on Mainland China market trends and provide data-driven insights for business decision-making.
Independently lead the planning and execution of large-scale commercial projects, ensuring high-quality delivery.
Coordinate internal and external resources to ensure effective implementation of brand strategies across business units and regional markets.
Job Requirements:
1.Master's degree or higher in Business Administration, Accounting, Finance or related field preferred.
2.Minimum 5 years experience in team management with brand strategy/commercial operations background, including brand positioning, marketing and event planning.
3.Experience in real estate, investment or cultural economy sectors preferred.
4.Proven track record in independently planning and executing commercial campaigns.
5.Strong understanding of Mainland China market preferred.
6.Excellent leadership and decision-making skills with ability to perform under pressure.
7.Fluency in Mandarin and Cantonese required; strong computer skills advantageous.
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Marketing Officer for Brand Strategy
Posted today
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Job Description
We are seeking a high-calibre professional to join our team as a Marketing Officer for Brand Strategy & Programmes. This role offers the opportunity to shape the brand strategy of a global finance company while driving impactful PR and marketing initiatives.
Key Responsibilities
Brand Strategy & Management
Develop brand positioning and communication strategies tailored to a global financial institution.
- Ensure brand consistency across all communication channels, including digital platforms and physical events.
Safeguard and enhance the brand's reputation while adhering to industry regulations and compliance standards.
Content Marketing
Draft press releases independently in both Chinese and English.
- Lead the creation of thought leadership materials—such as company news, press releases, and reports—to enhance brand exposure and awareness.
Oversee and drive social media strategies to reinforce the brand's credibility and strengthen visibility within the financial sector.
PR & Media Relations
Plan and execute media outreach campaigns, including press releases, interviews, and executive commentary.
- Establish and maintain strong relationships with global financial journalists and editors, with a particular focus on international media.
Manage crisis communications, including developing and implementing contingency plans to protect the brand's reputation.
Events & Sponsorships
Organize and deliver high-profile events, such as industry forums, expos, and gala dinners, to enhance brand engagement.
Identify, evaluate, and manage sponsorship opportunities to increase brand visibility within the financial services sector.
Cross-functional Collaboration
Align brand messaging with investment and product teams to ensure consistency and strategic alignment.
- Manage external agencies and vendors to ensure timely, high-quality project delivery.
Requirements
- 3+ years of brand management experience, with at least 1+ year in financial services (CFDs / FX experience is a plus).
- Established media relationships with a proven track record of successful PR campaigns in the finance industry.
- Exceptional writing skills in both English and Chinese (writing samples required).
- Strong knowledge of Hong Kong's financial regulations and compliance requirements.
- Demonstrated ability to effectively present ideas and manage stakeholders across various levels.
- Fluency in English, Cantonese, and Mandarin.
What We Offer:
- Medical Scheme
- Extensive Condition - A fun and energetic working environment
- Being part of a young team striving for excellence
- Opportunities to participate in fun and exciting company events year-round
- Complimentary food and drinks in the workplace
- Work life balance
- Bank holiday
- Life Insurance
- Performance Bonus
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