62 Search Engine Marketing jobs in Hong Kong

Join to apply for the Assistant Manager/Manager, SEO Marketing (AI search) role at Bowtie Life Insurance Company

Join to apply for the Assistant Manager/Manager, SEO Marketing (AI search) role at Bowtie Life Insurance Company

Role Summary
Bowtie’s mission is to make insurance good again and our vision is to build a category-defining health insurance company.

Role Summary
Bowtie’s mission is to make insurance good again and our vision is to build a category-defining health insurance company.
We are a leading provider of insurance, health, and finance content in Hong Kong, recognized for our commitment to delivering high-quality information and insights. As we continue to grow and strengthen our market position, we are looking for a new team member to join us. This role is crucial in maintaining our leadership and enhancing our presence in the industry.
About The Role
You will work in a fast-paced, collaborative organization, leading the charge to enhance our organic search performance across thousands of keywords, define the right metrics for GEO (Generative Engine Optimization) and AIO (Google AI Overview) , and drive sustainable growth in visibility and conversions. You will be responsible for launching impactful programmatic SEO and AI-powered content initiatives , as well as collaborating closely with the team to resolve technical issues. Your leadership will position Bowtie as an industry leader in organic and AI search.
Your Key Responsibilities Include:

• Develop and Drive Strategy: Lead the creation and optimization of effective SEO, GEO, and AIO strategies to boost Bowtie’s organic and AI search visibility.
• Enhance Search Performance: Continuously improve our organic keyword rankings and overall search presence across major platforms, including emerging AI search engines.
• Increase Visibility and Engagement: Identify and execute opportunities to grow our online visibility and drive higher conversion rates through both traditional and generative AI search.
• Launch Content Initiatives: Oversee the planning and execution of programmatic, AI-powered content projects to support business objectives.
• SEO Focus Areas: About 30% of your time will be dedicated to non-blog SEO activities (such as landing pages, product pages, and technical SEO), while approximately 50% will focus on blog SEO (including content strategy, optimization, and performance analysis).
• Resolve Technical Issues: Collaborate with the Customer Growth team to proactively address and fix technical SEO and GEO issues, ensuring the site remains search-optimized.
• Monitor Trends and Metrics: Stay up to date with the latest developments in SEO, GEO, and AIO, defining and tracking relevant metrics to measure success and guide future improvements.
• Foster Team Collaboration: Work closely with engineers, content creators, and marketing stakeholders, and support the training of team members to strengthen internal capabilities in SEO and AI search.
  

• Degree in Marketing, Computer Science, Business Administration, or a related field.
• 3+ years of experience in SEO, GEO, or AIO, with a proven track record of improving organic rankings and visibility.
• Experience using industry-standard SEO/GEO tools (e.g., SEMrush, Ahrefs, Google Search Console, Screaming Frog).
• Hands-on experience generating large-scale content using generative AI tools (e.g., ChatGPT, Grok, DeepSeek, Perplexity).
• Strong communication skills; able to work closely with engineers and cross-functional teams.
• Excellent project management skills; able to deliver multiple projects on time.
• Deep knowledge of technical SEO and the ability to diagnose and resolve issues.
  

• Competitive package
• Flexible work arrangement
• Benefits include medical/ dental coverage and wellness programs
• Employee discounts
• Fun, co-operative, and flexible startup culture
• Weekly sharing sessions and regular social gatherings
• Excellent learning opportunities with Professional Development Sponsorship
  

• Seniority level Mid-Senior level

• Employment type Full-time

• Job function Administrative
• Industries Insurance

Referrals increase your chances of interviewing at Bowtie Life Insurance Company by 2x

Get notified about new Assistant jobs in Wan Chai District, Hong Kong SAR .

Central & Western District, Hong Kong SAR 9 months ago

Wan Chai District, Hong Kong SAR 1 week ago

Central & Western District, Hong Kong SAR 9 months ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

Why Reap?

Reap is a fintech startup founded in Hong Kong in 2018, with over 250 employees across seven countries in 2025 and growing revenues globally.

Why Reap?

Reap is a fintech startup founded in Hong Kong in 2018, with over 250 employees across seven countries in 2025 and growing revenues globally.

Our mission is to build a frictionless global financial ecosystem enabled by stablecoins that gives everyone access to participate in the global economy through technology. We win by harnessing the talents of our diverse team globally and embracing a Silicon Valley culture with a "win together" collaborative mindset.

We Want You!

We are seeking a Digital Marketing Manager to lead our online marketing efforts and optimize our web search footprint and AI queries.

You're An Ideal Candidate If

• You want to be part of a high-growth company that's breaking new ground
• You constantly seek to up your game and go beyond business as usual
• You’re an OOB thinker and thrive on experimenting with new ideas
• You're a vocal team player who's ready to roll up your sleeves and get hands-on
• You have a track record of delivering results on time, no excuses
• You’re self-motivated and thrive in a fast-paced, dynamic and fun environment
• Able to perform effectively in a fully remote work environment
  
  

• Develop and implement AI & SEO strategies to improve visibility on AI searches, organic search rankings and drive website traffic across global and country specific sites and languages
• Own the AI query & keyword research and competitive analysis to improve rankings and content optimization
• Collaborate with content creators to optimize website content, blog posts, and landing pages for search engines and user experience
• Plan and execute guerilla digital marketing campaigns across various channels, including email, social media, and online advertising, to drive engagement and conversions
• Optimize and execute marketing campaigns using platforms like HubSpot, ensuring effective lead generation, nurturing, and tracking of campaign performance
• Run A/B testing strategies for landing pages and marketing campaigns to optimize conversion rates
• Strong analytics skills using tools like Google Analytics, Semrush, providing insights and recommendations for continuous improvement on website & campaign performance
  
  

• Bachelor’s degree. Digital marketing or SEO certification/training preferred
• 5-7 years of experience in digital marketing & SEO, within the fintech, web3 or SaaS technology industries, having both B2B and B2C experience a plus
• Creative OOB thinking skills with the ability to innovate in digital marketing campaigns
• Technical skills in SEO and AI best practices, analytics and digital marketing platforms (ex. google ads)
• Strong analytical skills with a data-driven approach to decision-making, experience with ROI metrics to justify plans and budgets
• Use of AI tools in digital marketing
• Proven ability to manage multiple projects simultaneously while maintaining attention to detail and meeting budgets and deadlines
• Ability to work collaboratively across teams in multiple countries in a fast-paced, dynamic environment
  
  

• Opportunity to work with a great team in a fast-growing fintech startup
• Flexible work arrangements in a fully remote working environment
• A culture of innovation, inclusion, competition and fun
  
  

• Seniority level Mid-Senior level

• Employment type Full-time

• Job function Marketing and Sales

Referrals increase your chances of interviewing at Reap by 2x

Wan Chai District, Hong Kong SAR 1 day ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

Why Reap?
Reap is a fintech startup founded in Hong Kong in 2018, with over 250 employees across seven countries in 2025 and growing revenues globally.

Why Reap?
Reap is a fintech startup founded in Hong Kong in 2018, with over 250 employees across seven countries in 2025 and growing revenues globally.
Our mission is to build a frictionless global financial ecosystem enabled by stablecoins that gives everyone access to participate in the global economy through technology. We win by harnessing the talents of our diverse team globally and embracing a Silicon Valley culture with a "win together" collaborative mindset.
We Want You!
We are seeking a Digital Marketing Manager to lead our online marketing efforts and optimize our web search footprint and AI queries.
You're An Ideal Candidate If

• You want to be part of a high-growth company that's breaking new ground
• You constantly seek to up your game and go beyond business as usual
• You’re an OOB thinker and thrive on experimenting with new ideas
• You're a vocal team player who's ready to roll up your sleeves and get hands-on
• You have a track record of delivering results on time, no excuses
• You’re self-motivated and thrive in a fast-paced, dynamic and fun environment
• Able to perform effectively in a fully remote work environment
  

• Develop and implement AI & SEO strategies to improve visibility on AI searches, organic search rankings and drive website traffic across global and country specific sites and languages
• Own the AI query & keyword research and competitive analysis to improve rankings and content optimization
• Collaborate with content creators to optimize website content, blog posts, and landing pages for search engines and user experience
• Plan and execute guerilla digital marketing campaigns across various channels, including email, social media, and online advertising, to drive engagement and conversions
• Optimize and execute marketing campaigns using platforms like HubSpot, ensuring effective lead generation, nurturing, and tracking of campaign performance
• Run A/B testing strategies for landing pages and marketing campaigns to optimize conversion rates
• Strong analytics skills using tools like Google Analytics, Semrush, providing insights and recommendations for continuous improvement on website & campaign performance
  

• Bachelor’s degree. Digital marketing or SEO certification/training preferred
• 5-7 years of experience in digital marketing & SEO, within the fintech, web3 or SaaS technology industries, having both B2B and B2C experience a plus
• Creative OOB thinking skills with the ability to innovate in digital marketing campaigns
• Technical skills in SEO and AI best practices, analytics and digital marketing platforms (ex. google ads)
• Strong analytical skills with a data-driven approach to decision-making, experience with ROI metrics to justify plans and budgets
• Use of AI tools in digital marketing
• Proven ability to manage multiple projects simultaneously while maintaining attention to detail and meeting budgets and deadlines
• Ability to work collaboratively across teams in multiple countries in a fast-paced, dynamic environment
  

• Opportunity to work with a great team in a fast-growing fintech startup
• Flexible work arrangements in a fully remote working environment
• A culture of innovation, inclusion, competition and fun
  

• Seniority level Mid-Senior level

• Employment type Full-time

• Job function Marketing and Sales

Referrals increase your chances of interviewing at Reap by 2x

Wan Chai District, Hong Kong SAR 1 day ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

Direct message the job poster from TransPerfect

Webcertain is part of the TransPerfect group of companies. We are a digital marketing agency that specialises in helping brands to succeed in international markets. We offer services such as SEO, PPC, social media, translation, copywriting, website development, keyword research and optimisation. We offer these services in multiple languages and on multiple global search engines and social media platforms.

Are you looking to develop your experience in global Search Marketing? We are seeking flexible, hard-working individuals with a strong interest in digital marketing and multilingual projects.

What we’re looking for:

We are looking for someone with a passion for digital marketing and a desire to optimise campaigns for the best results, so a keen eye for detail is essential. Our freelance projects can be worked around other commitments as long as you meet the deadlines.

Role Overview:

As a freelance multilingual Search Marketing Specialist , you will be involved in a variety of multilingual search marketing projects, applying your language expertise to drive effective digital campaigns.

Preferred skillsets

Search Engine Optimization (SEO)

• Keyword research and analysis
• On-page and off-page SEO
• Content optimization (including local language adaptation)
• Technical SEO (site health, indexing, speed optimization)
• Familiarity with SEO tools (e.g., SEMrush, DragonMetrics, Ahrefs, Google Search Console)

Pay-Per-Click (PPC) Advertising

• Hands-on experience with Google Ads, Bing Ads, and local platforms (e.g., Baidu Ads for China, Naver/LINE Ads for Korea/Japan)
• Campaign setup, management, and optimization
• Budget planning and reporting
• A/B testing and landing page optimization

Social Media Marketing

• Experience with global (Facebook, Instagram, LinkedIn) and regional platforms (WeChat and Weibo for China, LINE for Japan/Taiwan, KakaoTalk for Korea)
• Content planning and execution
• Social media analytics

To apply, answer the required questions and give us an overview of how your experience matches what we are looking for as well as attaching your CV. Thank you, we can’t wait to find out more.

Important information - the timescale

Expect a short delay after you apply. We carefully review each application to give it our full attention while also assessing our current project resource needs. Thank you, we look forward to learning more about you!

To all recruitment agencies: Webcertain does not accept agency resumes. Please do not forward resumes to our recruitment in-box or our employees. Webcertain is not responsible for any fees related to unsolicited resumes.

• Seniority level Associate

• Employment type Contract

• Job function Consulting, Marketing, and Project Management
• Industries Translation and Localization, Advertising Services, and Marketing Services

Referrals increase your chances of interviewing at TransPerfect by 2x

Get notified about new Search Marketing Specialist jobs in Hong Kong, Hong Kong SAR .

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

Direct message the job poster from TransPerfect

Webcertain is part of the TransPerfect group of companies. We are a digital marketing agency that specialises in helping brands to succeed in international markets. We offer services such as SEO, PPC, social media, translation, copywriting, website development, keyword research and optimisation. We offer these services in multiple languages and on multiple global search engines and social media platforms.

Are you looking to develop your experience in global Search Marketing? We are seeking flexible, hard-working individuals with a strong interest in digital marketing and multilingual projects.

What we’re looking for:

We are looking for someone with a passion for digital marketing and a desire to optimise campaigns for the best results, so a keen eye for detail is essential. Our freelance projects can be worked around other commitments as long as you meet the deadlines.

Role Overview:

As a freelance multilingual Search Marketing Specialist , you will be involved in a variety of multilingual search marketing projects, applying your language expertise to drive effective digital campaigns.

Preferred skillsets

Search Engine Optimization (SEO)

• Keyword research and analysis
• On-page and off-page SEO
• Content optimization (including local language adaptation)
• Technical SEO (site health, indexing, speed optimization)
• Familiarity with SEO tools (e.g., SEMrush, DragonMetrics, Ahrefs, Google Search Console)

Pay-Per-Click (PPC) Advertising

• Hands-on experience with Google Ads, Bing Ads, and local platforms (e.g., Baidu Ads for China, Naver/LINE Ads for Korea/Japan)
• Campaign setup, management, and optimization
• Budget planning and reporting
• A/B testing and landing page optimization

Social Media Marketing

• Experience with global (Facebook, Instagram, LinkedIn) and regional platforms (WeChat and Weibo for China, LINE for Japan/Taiwan, KakaoTalk for Korea)
• Content planning and execution
• Social media analytics

To apply, answer the required questions and give us an overview of how your experience matches what we are looking for as well as attaching your CV. Thank you, we can’t wait to find out more.

Important information - the timescale

Expect a short delay after you apply. We carefully review each application to give it our full attention while also assessing our current project resource needs. Thank you, we look forward to learning more about you!

To all recruitment agencies: Webcertain does not accept agency resumes. Please do not forward resumes to our recruitment in-box or our employees. Webcertain is not responsible for any fees related to unsolicited resumes.

• Seniority level Associate

• Employment type Contract

• Job function Consulting, Marketing, and Project Management
• Industries Translation and Localization, Advertising Services, and Marketing Services

Referrals increase your chances of interviewing at TransPerfect by 2x

Get notified about new Search Marketing Specialist jobs in Hong Kong, Hong Kong SAR .

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

Join to apply for the Senior Digital Marketing Officer/ Digital Marketing Officer role at Plotio Financial Group Limited .

Company Overview: PLOTIO, established in 1983, is a rapidly growing financial institution with diverse business interests including real estate, property management, bullion trade, and environmental services. We are expanding and seeking dynamic individuals to join our team and develop into future leaders.

• Assist in planning, executing, and optimizing digital marketing campaigns (PPC, SEO, social media) across overseas markets.
• Support keyword research, SEO optimization, and management of paid ads (Google Ads, Meta Ads) to enhance traffic and lead generation.
• Help set up social media channels (Facebook, Instagram, LinkedIn, TikTok) and create engaging content to grow and interact with audiences.
• Create and optimize digital content, including landing pages, social media posts, and websites to boost engagement and conversions.
• Support website revamp efforts, collaborating with design and development teams for SEO and user experience improvements.
• Monitor and report campaign performance using tools like Google Analytics.
• Conduct market research and competitive analysis to inform new campaigns tailored to SEA markets.
• Collaborate with marketing, content, and design teams to ensure smooth execution and alignment with business goals.

• Minimum 3 years of digital marketing experience in financial services, forex, or fintech sectors.
• Strong communication and coordination skills.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, and TikTok.
• Experience setting up social media channels and creating initial content to grow platforms.
• Excellent written and verbal communication skills in English and Mandarin.
• Ability to work collaboratively in a team environment.
• Degree in Marketing, Communications, Business, or related field preferred but not essential.

• Medical Scheme
• Energetic work environment with opportunities for fun and team activities
• Part of a young, ambitious team striving for excellence
• Participation in company events year-round
• Complimentary food and drinks at the workplace
• Work-life balance
• Bank holidays
• Life Insurance
• Performance Bonus

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Public Relations and Marketing

This job posting is active and available.

Join to apply for the Senior Digital Marketing Officer/ Digital Marketing Officer role at Plotio Financial Group Limited .

Company Overview: PLOTIO, established in 1983, is a rapidly growing financial institution with diverse business interests including real estate, property management, bullion trade, and environmental services. We are expanding and seeking dynamic individuals to join our team and develop into future leaders.

• Assist in planning, executing, and optimizing digital marketing campaigns (PPC, SEO, social media) across overseas markets.
• Support keyword research, SEO optimization, and management of paid ads (Google Ads, Meta Ads) to enhance traffic and lead generation.
• Help set up social media channels (Facebook, Instagram, LinkedIn, TikTok) and create engaging content to grow and interact with audiences.
• Create and optimize digital content, including landing pages, social media posts, and websites to boost engagement and conversions.
• Support website revamp efforts, collaborating with design and development teams for SEO and user experience improvements.
• Monitor and report campaign performance using tools like Google Analytics.
• Conduct market research and competitive analysis to inform new campaigns tailored to SEA markets.
• Collaborate with marketing, content, and design teams to ensure smooth execution and alignment with business goals.

• Minimum 3 years of digital marketing experience in financial services, forex, or fintech sectors.
• Strong communication and coordination skills.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, and TikTok.
• Experience setting up social media channels and creating initial content to grow platforms.
• Excellent written and verbal communication skills in English and Mandarin.
• Ability to work collaboratively in a team environment.
• Degree in Marketing, Communications, Business, or related field preferred but not essential.

• Medical Scheme
• Energetic work environment with opportunities for fun and team activities
• Part of a young, ambitious team striving for excellence
• Participation in company events year-round
• Complimentary food and drinks at the workplace
• Work-life balance
• Bank holidays
• Life Insurance
• Performance Bonus

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Public Relations and Marketing

This job posting is active and available.

Join to apply for the Digital Marketing Specialist role at Mercedes-Benz Hong Kong

Join to apply for the Digital Marketing Specialist role at Mercedes-Benz Hong Kong

• Collaborate closely with the global digital team, serving as the local webmaster responsible for implementing new features and functionalities on the official Mercedes-Benz website.
• Coordinate with external agencies to ensure the continuous maintenance of content and functionality across all official Mercedes-Benz websites and social media accounts.
• Develop and execute digital campaigns that align with local marketing strategies and CRM initiatives to enhance brand visibility and engagement.
• Conduct vigilant monitoring and timely updates of content on the brand's website and social media accounts to ensure the accurate representation of product information and brand messaging.
• Collaborate with cross-functional teams to compile comprehensive integrated campaign performance reports to offer valuable insights and actionable recommendations for future marketing campaign optimization.
• Perform ad-hoc market research and analysis of competitors' activities to stay informed about industry trends and identify marketing opportunities.

Requirements

• University graduate with a major in marketing, business, multimedia design, or related discipline.
• Minimum of 2 years working experience. Prior experience in in-house marketing, media, creative, or web design agency is highly desirable.
• Basic knowledge or experience with Adobe AEM, SEO/SEM, Google Ads, Meta Ads, social media management tools (e.g., Sprinklr), and analytics tools (e.g., Google Analytics 4, Ahrefs).
• Strong analytical skills and attention to detail.
• Excellent teamwork and project management abilities.
• Effective communication skills with a proficient command of spoken and written English and Chinese.
• Passion for automobiles.

We are an equal opportunity employer. The information provided will be treated in strict confidence and only be used for recruitment related purposes. The Company may refer suitable applicants to other vacancies within the Group. All personal data of unsuccessful applicants will be destroyed within 12 months on completion of the recruitment exercise.

All information provided by applicants will be used for recruitment purposes only and will be used strictly in accordance with our personal data policies, a copy of which will be provided upon request and correction concerning the personal data will be made upon request.

• Seniority level Associate

• Employment type Full-time

• Job function Art/Creative, Design, and Marketing
• Industries Motor Vehicle Manufacturing

Referrals increase your chances of interviewing at Mercedes-Benz Hong Kong by 2x

Wan Chai District, Hong Kong SAR 3 weeks ago

Eastern District, Hong Kong SAR 3 days ago

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Join to apply for the Digital Marketing Lead role at Hyphen Connect

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Join to apply for the Digital Marketing Lead role at Hyphen Connect

About The Role

We are hiring for an education company in Hong Kong that is looking for a Marketing Lead with expertise in the education sector to develop and execute end-to-end marketing strategies. The ideal candidate will have hands-on experience in digital marketing, branding, and lead generation for education-related services.

Marketing Lead (Education Sector)

About The Role

We are hiring for an education company in Hong Kong that is looking for a Marketing Lead with expertise in the education sector to develop and execute end-to-end marketing strategies. The ideal candidate will have hands-on experience in digital marketing, branding, and lead generation for education-related services.

Key Responsibilities

• Create and implement digital marketing strategies to achieve business objectives, focusing on customer acquisition, retention, and brand loyalty.
• Oversee the planning, execution, and optimization of digital marketing campaigns across various channels including media buy, performance & analytics, SEO, SEM, email marketing, social media, and affiliate marketing.
• Analyze campaign performance and customer data to provide actionable insights and recommendations. Use analytics tools to track KPIs and ROI.
• Collaborate with the content team to create engaging, high-quality content that resonates with target audiences and drives conversions.
• Conduct market research to identify trends, consumer behavior, and competitive landscape to inform marketing strategies.
• Manage the digital marketing budget, ensuring effective allocation of resources to maximize return on investment.
• Work closely with cross-functional teams, including sales, product development, and customer service, to ensure alignment on marketing initiatives and goals.
  
  

• Bachelor’s degree in Marketing, Business, or a related field; MBA is a plus.
• 5+ years of experience in digital marketing, preferably in a competitive B2C industry
• Proven track record of managing successful digital marketing campaigns and achieving measurable results.
• Strong knowledge of SEO, SEM, email marketing, social media, and analytics tools (e.g., Google Analytics, SEMrush).
• Excellent leadership, communication, and interpersonal skills.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Passion for food and beverages, with a keen understanding of industry trends.

• Seniority level Mid-Senior level

• Employment type Full-time

• Job function Marketing and Sales
• Industries Staffing and Recruiting

Referrals increase your chances of interviewing at Hyphen Connect by 2x

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Wong Chuk Hang, Hong Kong SAR 1 month ago

Wan Chai District, Hong Kong SAR 17 hours ago

Wan Chai District, Hong Kong SAR 16 hours ago

Central & Western District, Hong Kong SAR 1 month ago

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