86 Social Media Marketing jobs in Hong Kong
Social Media Marketing Manager
Posted 5 days ago
Job Viewed
Job Description
This is a full-time hybrid role for a Social Media Marketing Manager at The Adecco Group. The role is located in Hong Kong SAR, with the flexibility for some work from home. The Social Media Marketing Manager will be responsible for managing social media marketing campaigns, developing communication strategies, optimizing social media content, and implementing digital marketing initiatives.
Qualifications
- Social Media Marketing and Social Media Optimization (SMO) skills
- Experience in managing social media campaigns and optimizing content
- Strong analytical and strategic thinking abilities
- Exceptional written and verbal communication skills
- Bachelor's degree in Marketing, Communications, or related field
- Seniority level Entry level
- Employment type Full-time
- Job function Marketing and Sales
- Industries Media and Telecommunications
Referrals increase your chances of interviewing at The Adecco Group FSV by 2x
Get notified about new Social Media Marketing Manager jobs in Hong Kong SAR .
Director - Brand and Marketing - Hong Kong(314144) Senior Director, Luxury Brand Management and Marketing, GC (5-6 months maternity cover) Associate Director, International Marketing Brand Marketing Director (Greater China) Associate Director, Customer Marketing & Activation Associate Director, Corporate & Institutional Marketing, HK Associate Director, Marketing (Social Media, Event) - EducationHong Kong, Hong Kong SAR HK$60,000.00-HK$00,000.00 1 month ago
Associate Director/Director, Performance Marketing Assistant Manager (Digital Analytics & Marketing Insights) (Job ID: 10788) Asset Management Marketing - Associate Director Senior Director of Performance Marketing Associate Director, Marketing and Communications - Public Sector/ EducationHong Kong, Hong Kong SAR HK 70,000.00-HK 100,000.00 1 month ago
SALES & MARKETING DIRECTOR - health supplement / health food / FMCG / beauty product brand owner & retailer (Mongkok) Associate Director, Channel Proposition & Marketing (Bancassurance + Brokerage) SALES & MARKETING DIRECTOR / HEAD OF BUSINESS - health supplement / health food / FMCG / beauty product brand owner & retailer (Mongkok) (Senior) Marketing Manager (Social Media and Digital Marketing) Senior Marketing Manager, Section Head of Young Segment & Social Media Marketing Social Media Campaign Manager - Cantonese SpeakingHong Kong, Hong Kong SAR HK 30,000.00-HK 39,000.00 3 weeks ago
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#J-18808-LjbffrSocial Media Marketing Manager
Posted 6 days ago
Job Viewed
Job Description
This is a full-time hybrid role for a Social Media Marketing Manager at The Adecco Group. The role is located in Hong Kong SAR, with the flexibility for some work from home. The Social Media Marketing Manager will be responsible for managing social media marketing campaigns, developing communication strategies, optimizing social media content, and implementing digital marketing initiatives.
Qualifications
- Social Media Marketing and Social Media Optimization (SMO) skills
- Experience in managing social media campaigns and optimizing content
- Strong analytical and strategic thinking abilities
- Exceptional written and verbal communication skills
- Bachelor's degree in Marketing, Communications, or related field
- Seniority level Entry level
- Employment type Full-time
- Job function Marketing and Sales
- Industries Media and Telecommunications
Referrals increase your chances of interviewing at The Adecco Group FSV by 2x
Get notified about new Social Media Marketing Manager jobs in Hong Kong SAR .
Director - Brand and Marketing - Hong Kong(314144) Senior Director, Luxury Brand Management and Marketing, GC (5-6 months maternity cover) Associate Director, International Marketing Brand Marketing Director (Greater China) Associate Director, Customer Marketing & Activation Associate Director, Corporate & Institutional Marketing, HK Associate Director, Marketing (Social Media, Event) - EducationHong Kong, Hong Kong SAR HK$60,000.00-HK$00,000.00 1 month ago
Associate Director/Director, Performance Marketing Assistant Manager (Digital Analytics & Marketing Insights) (Job ID: 10788) Asset Management Marketing - Associate Director Senior Director of Performance Marketing Associate Director, Marketing and Communications - Public Sector/ EducationHong Kong, Hong Kong SAR HK 70,000.00-HK 100,000.00 1 month ago
SALES & MARKETING DIRECTOR - health supplement / health food / FMCG / beauty product brand owner & retailer (Mongkok) Associate Director, Channel Proposition & Marketing (Bancassurance + Brokerage) SALES & MARKETING DIRECTOR / HEAD OF BUSINESS - health supplement / health food / FMCG / beauty product brand owner & retailer (Mongkok) (Senior) Marketing Manager (Social Media and Digital Marketing) Senior Marketing Manager, Section Head of Young Segment & Social Media Marketing Social Media Campaign Manager - Cantonese SpeakingHong Kong, Hong Kong SAR HK 30,000.00-HK 39,000.00 3 weeks ago
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr(Senior) Marketing Manager (Social Media and Digital Marketing)
Posted 13 days ago
Job Viewed
Job Description
Join to apply for the (Senior) Marketing Manager (Social Media and Digital Marketing) role at Bank of China (Hong Kong)
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(Senior) Marketing Manager (Social Media and Digital Marketing)Join to apply for the (Senior) Marketing Manager (Social Media and Digital Marketing) role at Bank of China (Hong Kong)
- Formulate, execute and manage result-driven social media, digital marketing and customer engagement strategy for BOCHK personal banking, develop short-term and long-term marketing strategies and marketing plan. Regularly review and optimize action plans to fulfill the business goals and objectives
- Collaborate with other departments to create and curate high-quality, engaging, and visually appealing content for social media platform, such as Instagram, WeChat and Xiaohongshu
- Monitor social media channels for trends, audience insights, and opportunities for engagement. Stay up to date with the latest social media tools, trends, algorithms, and best practices
- Foster relationships with influencers, brand ambassadors, and online communities to amplify reach
- Analyze performance metrics and generate reports to measure the effectiveness of campaigns. Provide regular management updates in order to continuously achieve best utilization of resources and maximization of customer engagement, sales and revenue growth
- Effectively manage marketing budget and control expenses for every sales and marketing campaign
- Formulate, execute and manage result-driven social media, digital marketing and customer engagement strategy for BOCHK personal banking, develop short-term and long-term marketing strategies and marketing plan. Regularly review and optimize action plans to fulfill the business goals and objectives
- Collaborate with other departments to create and curate high-quality, engaging, and visually appealing content for social media platform, such as Instagram, WeChat and Xiaohongshu
- Monitor social media channels for trends, audience insights, and opportunities for engagement. Stay up to date with the latest social media tools, trends, algorithms, and best practices
- Foster relationships with influencers, brand ambassadors, and online communities to amplify reach
- Analyze performance metrics and generate reports to measure the effectiveness of campaigns. Provide regular management updates in order to continuously achieve best utilization of resources and maximization of customer engagement, sales and revenue growth
- Effectively manage marketing budget and control expenses for every sales and marketing campaign
- Degree holder with major in Business Administration, Marketing, Economics, Finance or related discipline
- At least 10 years solid working experience in digital marketing and social media with good understanding of technology. Candidate with less experience will be considered as Manager
- Proven experience as a Social Media Manager or similar role, including content and community management
- Excellent written and verbal communication skills, including copywriting and editing
- Creative mindset with a keen eye for design and trends
- Ability to work independently and handle multiple projects in a fast-paced environment
- Knowledge of digital marketing and advertising strategies is a plus
Seniority level
- Seniority level Not Applicable
- Employment type Full-time
- Job function Business Development and Marketing
- Industries Banking, Capital Markets, and Financial Services
Referrals increase your chances of interviewing at Bank of China (Hong Kong) by 2x
Sign in to set job alerts for “Social Media Marketing Manager” roles.Continue with Google Continue with Google
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Director - Brand and Marketing - Hong Kong(314144)Central & Western District, Hong Kong SAR 7 months ago
Senior Director, Luxury Brand Management and Marketing, GC (5-6 months maternity cover) Associate Director, International Marketing Brand Marketing Director (Greater China) Associate Director, Customer Marketing & Activation Associate Director, Corporate & Institutional Marketing, HK Associate Director, Marketing (Social Media, Event) - EducationHong Kong, Hong Kong SAR
HK$60,000.00
-
HK$00,000.00
1 month ago
Hong Kong, Hong Kong SAR
HK 70,000.00
-
HK 100,000.00
1 month ago
Kwun Tong District, Hong Kong SAR 2 days ago
Senior Marketing Manager, Section Head of Young Segment & Social Media Marketing Manager / Assistant Manager, Digital Marketing and AnalysisWe’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr(Senior) Marketing Manager (Social Media and Digital Marketing)
Posted 10 days ago
Job Viewed
Job Description
Join to apply for the (Senior) Marketing Manager (Social Media and Digital Marketing) role at Bank of China (Hong Kong)
Continue with Google Continue with Google
(Senior) Marketing Manager (Social Media and Digital Marketing)Join to apply for the (Senior) Marketing Manager (Social Media and Digital Marketing) role at Bank of China (Hong Kong)
- Formulate, execute and manage result-driven social media, digital marketing and customer engagement strategy for BOCHK personal banking, develop short-term and long-term marketing strategies and marketing plan. Regularly review and optimize action plans to fulfill the business goals and objectives
- Collaborate with other departments to create and curate high-quality, engaging, and visually appealing content for social media platform, such as Instagram, WeChat and Xiaohongshu
- Monitor social media channels for trends, audience insights, and opportunities for engagement. Stay up to date with the latest social media tools, trends, algorithms, and best practices
- Foster relationships with influencers, brand ambassadors, and online communities to amplify reach
- Analyze performance metrics and generate reports to measure the effectiveness of campaigns. Provide regular management updates in order to continuously achieve best utilization of resources and maximization of customer engagement, sales and revenue growth
- Effectively manage marketing budget and control expenses for every sales and marketing campaign
- Formulate, execute and manage result-driven social media, digital marketing and customer engagement strategy for BOCHK personal banking, develop short-term and long-term marketing strategies and marketing plan. Regularly review and optimize action plans to fulfill the business goals and objectives
- Collaborate with other departments to create and curate high-quality, engaging, and visually appealing content for social media platform, such as Instagram, WeChat and Xiaohongshu
- Monitor social media channels for trends, audience insights, and opportunities for engagement. Stay up to date with the latest social media tools, trends, algorithms, and best practices
- Foster relationships with influencers, brand ambassadors, and online communities to amplify reach
- Analyze performance metrics and generate reports to measure the effectiveness of campaigns. Provide regular management updates in order to continuously achieve best utilization of resources and maximization of customer engagement, sales and revenue growth
- Effectively manage marketing budget and control expenses for every sales and marketing campaign
- Degree holder with major in Business Administration, Marketing, Economics, Finance or related discipline
- At least 10 years solid working experience in digital marketing and social media with good understanding of technology. Candidate with less experience will be considered as Manager
- Proven experience as a Social Media Manager or similar role, including content and community management
- Excellent written and verbal communication skills, including copywriting and editing
- Creative mindset with a keen eye for design and trends
- Ability to work independently and handle multiple projects in a fast-paced environment
- Knowledge of digital marketing and advertising strategies is a plus
Seniority level
- Seniority level Not Applicable
- Employment type Full-time
- Job function Business Development and Marketing
- Industries Banking, Capital Markets, and Financial Services
Referrals increase your chances of interviewing at Bank of China (Hong Kong) by 2x
Sign in to set job alerts for “Social Media Marketing Manager” roles.Continue with Google Continue with Google
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Director - Brand and Marketing - Hong Kong(314144)Central & Western District, Hong Kong SAR 7 months ago
Senior Director, Luxury Brand Management and Marketing, GC (5-6 months maternity cover) Associate Director, International Marketing Brand Marketing Director (Greater China) Associate Director, Customer Marketing & Activation Associate Director, Corporate & Institutional Marketing, HK Associate Director, Marketing (Social Media, Event) - EducationHong Kong, Hong Kong SAR
HK$60,000.00
-
HK$00,000.00
1 month ago
Hong Kong, Hong Kong SAR
HK 70,000.00
-
HK 100,000.00
1 month ago
Kwun Tong District, Hong Kong SAR 2 days ago
Senior Marketing Manager, Section Head of Young Segment & Social Media Marketing Manager / Assistant Manager, Digital Marketing and AnalysisWe’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-LjbffrDigital Marketing Manager (Social Media Management) - Healthcare Co.
Posted 10 days ago
Job Viewed
Job Description
Direct message the job poster from Links International
Senior Recruitment Consultant | Talent Advisor | Technology, Digital, Sales & MarketingOur client is a leading healthcare & supplement company from US. Setting a new division, they are now in search of a dynamic Digital Marketing Manager to cope with their business need and expand the markets in Hong Kong & Macau.
Key Responsibilities:
- Social Media Management: Lead and execute social media strategies across platforms (Instagram, Facebook, YouTube, etc.) to grow brand presence, engagement, and community loyalty.
- Content Creation & Campaigns: Develop compelling, brand-aligned content including short-form videos, visuals, and copywriting for digital channels. Collaborate with creative teams and agencies to produce high-impact campaigns.
- Digital Marketing & Sales Strategy: Design and implement data-driven digital marketing plans to drive online traffic, conversions, and e-commerce sales. Optimize performance through SEO/SEM, paid media, and CRM initiatives.
- KOL & Influencer Partnerships: Identify, engage, and manage key opinion leaders and influencers to amplify brand messaging and drive authentic consumer connections.
- Cross-Regional Collaboration: Work closely with the Singapore marketing team to align on regional goals, share insights, and co-develop strategies to meet business targets.
Qualifications:
- Bachelor’s degree in Marketing, Communications, or related field.
- 4-6 years of experience in digital marketing, preferably in FMCG, health, or lifestyle brands.
- Proven track record in managing social media, influencer campaigns, and e-commerce growth.
- Strong creative sensibility with an eye for visual storytelling.
- Excellent communication and project management skills.
- Fluent in English and Cantonese; Mandarin is a plus.
Interested candidate, please reach out to
Seniority level- Seniority level Associate
- Employment type Full-time
- Job function Marketing
- Industries Retail
Referrals increase your chances of interviewing at Links International by 2x
Get notified about new Digital Marketing Manager jobs in Wan Chai District, Hong Kong SAR .
Ecommerce & Integrated Marketing Manager -Taobao Oversea Digital Marketing Executive Part-time / Internship Asia Pacific Marketing and Digital Executive Director - Brand and Marketing - Hong Kong(314144)Central & Western District, Hong Kong SAR 7 months ago
Digital Marketing Executive - Performance Marketing (Senior) Trust Marketing Manager- Bank of East Asia (Trustees) Limited Client Solutions Manager, eCommerce, Greater China Associate Director, International Marketing Brand Marketing Director (Greater China) Senior Marketing Manager, Wealth - Wealth & Personal Banking Senior Director, Luxury Brand Management and Marketing, GC (5-6 months maternity cover) Associate Director, Corporate & Institutional Marketing, HK Assistant Marketing Manager / Senior Marketing Executive (In-house Creative & Design Team) Associate Director, Customer Marketing & Activation Manager, Growth Content Marketing, Hong Kong Assistant Manager (Digital Analytics & Marketing Insights) (Job ID: 10788) Associate Director/Director, Performance MarketingWe’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-LjbffrDigital Marketing Manager (Social Media Management) - Healthcare Co.
Posted 10 days ago
Job Viewed
Job Description
Direct message the job poster from Links International
Senior Recruitment Consultant | Talent Advisor | Technology, Digital, Sales & MarketingOur client is a leading healthcare & supplement company from US. Setting a new division, they are now in search of a dynamic Digital Marketing Manager to cope with their business need and expand the markets in Hong Kong & Macau.
Key Responsibilities:
- Social Media Management: Lead and execute social media strategies across platforms (Instagram, Facebook, YouTube, etc.) to grow brand presence, engagement, and community loyalty.
- Content Creation & Campaigns: Develop compelling, brand-aligned content including short-form videos, visuals, and copywriting for digital channels. Collaborate with creative teams and agencies to produce high-impact campaigns.
- Digital Marketing & Sales Strategy: Design and implement data-driven digital marketing plans to drive online traffic, conversions, and e-commerce sales. Optimize performance through SEO/SEM, paid media, and CRM initiatives.
- KOL & Influencer Partnerships: Identify, engage, and manage key opinion leaders and influencers to amplify brand messaging and drive authentic consumer connections.
- Cross-Regional Collaboration: Work closely with the Singapore marketing team to align on regional goals, share insights, and co-develop strategies to meet business targets.
Qualifications:
- Bachelor’s degree in Marketing, Communications, or related field.
- 4-6 years of experience in digital marketing, preferably in FMCG, health, or lifestyle brands.
- Proven track record in managing social media, influencer campaigns, and e-commerce growth.
- Strong creative sensibility with an eye for visual storytelling.
- Excellent communication and project management skills.
- Fluent in English and Cantonese; Mandarin is a plus.
Interested candidate, please reach out to
Seniority level- Seniority level Associate
- Employment type Full-time
- Job function Marketing
- Industries Retail
Referrals increase your chances of interviewing at Links International by 2x
Get notified about new Digital Marketing Manager jobs in Wan Chai District, Hong Kong SAR .
Ecommerce & Integrated Marketing Manager -Taobao Oversea Digital Marketing Executive Part-time / Internship Asia Pacific Marketing and Digital Executive Director - Brand and Marketing - Hong Kong(314144)Central & Western District, Hong Kong SAR 7 months ago
Digital Marketing Executive - Performance Marketing (Senior) Trust Marketing Manager- Bank of East Asia (Trustees) Limited Client Solutions Manager, eCommerce, Greater China Associate Director, International Marketing Brand Marketing Director (Greater China) Senior Marketing Manager, Wealth - Wealth & Personal Banking Senior Director, Luxury Brand Management and Marketing, GC (5-6 months maternity cover) Associate Director, Corporate & Institutional Marketing, HK Assistant Marketing Manager / Senior Marketing Executive (In-house Creative & Design Team) Associate Director, Customer Marketing & Activation Manager, Growth Content Marketing, Hong Kong Assistant Manager (Digital Analytics & Marketing Insights) (Job ID: 10788) Associate Director/Director, Performance MarketingWe’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-LjbffrAssociate Director, Marketing (Social Media, Event) - Education
Posted 14 days ago
Job Viewed
Job Description
Join to apply for the Associate Director (Event & Digital Campaign) - Education role at ConnectedGroup .
Responsibilities:- Oversee the Branding and Marketing team, ensuring alignment with the University's branding and marketing objectives.
- Develop and execute brand communication strategies and marketing initiatives to enhance brand awareness locally and internationally, especially on digital and social media.
- Design and implement social media strategies to strengthen the University's online presence and engagement.
- Supervise digital content creation, including graphics, videos, and interactive presentations.
- Plan and manage university events, logistics, VIP visits, and related communications to enhance the brand narrative.
- Monitor and report on branding campaigns, evaluate effectiveness, manage budgets, and recommend improvements, focusing on digital and social media.
- Bachelor's degree in marketing, communications, or a related field.
- At least 15 years of proven experience in event management, branding, and marketing, with a focus on digital content and social media campaigns.
- Excellent planning, project management, and data analysis skills.
- Innovative, strategic thinker with strong collaboration skills.
- Fluent in English and Chinese; Putonghua proficiency is a plus.
- Candidates with less experience but solid event management background may be considered for a Senior Manager, Event Management role.
Our client offers competitive compensation and benefits in a dynamic work environment. Interested candidates should send their resumes (Word format) to Miyako Ho at .
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About the latest Social media marketing Jobs in Hong Kong !
Associate Director, Marketing (Social Media, Event) - Education
Posted 14 days ago
Job Viewed
Job Description
Join to apply for the Associate Director (Event & Digital Campaign) - Education role at ConnectedGroup .
Responsibilities:- Oversee the Branding and Marketing team, ensuring alignment with the University's branding and marketing objectives.
- Develop and execute brand communication strategies and marketing initiatives to enhance brand awareness locally and internationally, especially on digital and social media.
- Design and implement social media strategies to strengthen the University's online presence and engagement.
- Supervise digital content creation, including graphics, videos, and interactive presentations.
- Plan and manage university events, logistics, VIP visits, and related communications to enhance the brand narrative.
- Monitor and report on branding campaigns, evaluate effectiveness, manage budgets, and recommend improvements, focusing on digital and social media.
- Bachelor's degree in marketing, communications, or a related field.
- At least 15 years of proven experience in event management, branding, and marketing, with a focus on digital content and social media campaigns.
- Excellent planning, project management, and data analysis skills.
- Innovative, strategic thinker with strong collaboration skills.
- Fluent in English and Chinese; Putonghua proficiency is a plus.
- Candidates with less experience but solid event management background may be considered for a Senior Manager, Event Management role.
Our client offers competitive compensation and benefits in a dynamic work environment. Interested candidates should send their resumes (Word format) to Miyako Ho at
#J-18808-LjbffrHead of Social Media and Young Target Marketing, Retail Bank
Posted 17 days ago
Job Viewed
Job Description
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This range is provided by Hays. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay rangeYour new company
- A Retail Bank is recruiting for a Team Head of Social Media and Young Target Marketing, this role is pivotal in connecting with the next generation of customers, Gen Z and millennials through vibrant brand storytelling, digital-first campaigns, and meaningful social engagement.
Your new role
- Develop and lead integrated marketing strategies that engage younger audiences, strengthen brand connection, and deliver on key business objectives.
- Launch captivating campaigns and immersive experiences that resonate emotionally and culturally with our target demographic-across physical and digital spaces.
- Spearhead localised content strategies, influencer partnerships, and community-building efforts across key platforms like Xiaohongshu, Instagram, and WeChat.
- Work closely with product, digital, analytics, and compliance teams to ensure timely, relevant, and compliant marketing rollouts.
- Measure and fine-tune marketing initiatives using KPIs, campaign analytics, and customer insights.
- Inspire, lead, and grow a passionate team of 5 marketers.
What you'll need to succeed
- A Bachelor degree in Marketing, Communications, Business, or a related discipline.
- Minimum 10 years' marketing experience, with 5+ years in a leadership role, preferably in retail banking or consumer marketing.
- Strong expertise in brand development, digital acquisition, and youth-oriented event marketing.
- In-depth understanding of Hong Kong's digital media trends and youth culture.
- Excellent stakeholder communication, team leadership, and project delivery skills.
- Proficient in written and spoken Chinese and English.
What you need to do now
- If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call Keith Ho now @ 22307474. Alternatively, you can send Keith your CV to If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion on your career.
- Seniority level Director
- Employment type Full-time
- Job function Marketing, Project Management, and Strategy/Planning
- Industries Banking and Financial Services
Referrals increase your chances of interviewing at Hays by 2x
Get notified about new Social Media Marketing Specialist jobs in Hong Kong, Hong Kong SAR .
Head of Brand, Content & Sponsorships, AsiaCentral & Western District, Hong Kong SAR 1 week ago
Head of Global Paid Media (RMB 2.2million) Asia Pacific Marketing and Digital Executive Head of Business Partnership and Marketing Head of marketing (Hong Kong Premier Shopping Mall) Senior/ Marketing Executive | Brand Marketing | Healthcare Products Growth and Operations - Brand & Marketing ExecutiveWe’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-LjbffrHead of Social Media and Young Target Marketing, Retail Bank
Posted 16 days ago
Job Viewed
Job Description
Get AI-powered advice on this job and more exclusive features.
Sign in to access AI-powered advicesContinue with Google Continue with Google
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This range is provided by Hays. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay rangeYour new company
- A Retail Bank is recruiting for a Team Head of Social Media and Young Target Marketing, this role is pivotal in connecting with the next generation of customers, Gen Z and millennials through vibrant brand storytelling, digital-first campaigns, and meaningful social engagement.
Your new role
- Develop and lead integrated marketing strategies that engage younger audiences, strengthen brand connection, and deliver on key business objectives.
- Launch captivating campaigns and immersive experiences that resonate emotionally and culturally with our target demographic-across physical and digital spaces.
- Spearhead localised content strategies, influencer partnerships, and community-building efforts across key platforms like Xiaohongshu, Instagram, and WeChat.
- Work closely with product, digital, analytics, and compliance teams to ensure timely, relevant, and compliant marketing rollouts.
- Measure and fine-tune marketing initiatives using KPIs, campaign analytics, and customer insights.
- Inspire, lead, and grow a passionate team of 5 marketers.
What you'll need to succeed
- A Bachelor degree in Marketing, Communications, Business, or a related discipline.
- Minimum 10 years' marketing experience, with 5+ years in a leadership role, preferably in retail banking or consumer marketing.
- Strong expertise in brand development, digital acquisition, and youth-oriented event marketing.
- In-depth understanding of Hong Kong's digital media trends and youth culture.
- Excellent stakeholder communication, team leadership, and project delivery skills.
- Proficient in written and spoken Chinese and English.
What you need to do now
- If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call Keith Ho now @ 22307474. Alternatively, you can send Keith your CV to If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion on your career.
- Seniority level Director
- Employment type Full-time
- Job function Marketing, Project Management, and Strategy/Planning
- Industries Banking and Financial Services
Referrals increase your chances of interviewing at Hays by 2x
Get notified about new Social Media Marketing Specialist jobs in Hong Kong, Hong Kong SAR .
Head of Brand, Content & Sponsorships, AsiaCentral & Western District, Hong Kong SAR 1 week ago
Head of Global Paid Media (RMB 2.2million) Asia Pacific Marketing and Digital Executive Head of Business Partnership and Marketing Head of marketing (Hong Kong Premier Shopping Mall) Senior/ Marketing Executive | Brand Marketing | Healthcare Products Growth and Operations - Brand & Marketing ExecutiveWe’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr