86 Social Media Marketing jobs in Hong Kong

Social Media Marketing Manager

The Adecco Group FSV

Posted 5 days ago

Job Viewed

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Job Description

workfromhome

This is a full-time hybrid role for a Social Media Marketing Manager at The Adecco Group. The role is located in Hong Kong SAR, with the flexibility for some work from home. The Social Media Marketing Manager will be responsible for managing social media marketing campaigns, developing communication strategies, optimizing social media content, and implementing digital marketing initiatives.

Qualifications

  • Social Media Marketing and Social Media Optimization (SMO) skills
  • Experience in managing social media campaigns and optimizing content
  • Strong analytical and strategic thinking abilities
  • Exceptional written and verbal communication skills
  • Bachelor's degree in Marketing, Communications, or related field
Seniority level
  • Seniority level Entry level
Employment type
  • Employment type Full-time
Job function
  • Job function Marketing and Sales
  • Industries Media and Telecommunications

Referrals increase your chances of interviewing at The Adecco Group FSV by 2x

Get notified about new Social Media Marketing Manager jobs in Hong Kong SAR .

Director - Brand and Marketing - Hong Kong(314144) Senior Director, Luxury Brand Management and Marketing, GC (5-6 months maternity cover) Associate Director, International Marketing Brand Marketing Director (Greater China) Associate Director, Customer Marketing & Activation Associate Director, Corporate & Institutional Marketing, HK Associate Director, Marketing (Social Media, Event) - Education

Hong Kong, Hong Kong SAR HK$60,000.00-HK$00,000.00 1 month ago

Associate Director/Director, Performance Marketing Assistant Manager (Digital Analytics & Marketing Insights) (Job ID: 10788) Asset Management Marketing - Associate Director Senior Director of Performance Marketing Associate Director, Marketing and Communications - Public Sector/ Education

Hong Kong, Hong Kong SAR HK 70,000.00-HK 100,000.00 1 month ago

SALES & MARKETING DIRECTOR - health supplement / health food / FMCG / beauty product brand owner & retailer (Mongkok) Associate Director, Channel Proposition & Marketing (Bancassurance + Brokerage) SALES & MARKETING DIRECTOR / HEAD OF BUSINESS - health supplement / health food / FMCG / beauty product brand owner & retailer (Mongkok) (Senior) Marketing Manager (Social Media and Digital Marketing) Senior Marketing Manager, Section Head of Young Segment & Social Media Marketing Social Media Campaign Manager - Cantonese Speaking

Hong Kong, Hong Kong SAR HK 30,000.00-HK 39,000.00 3 weeks ago

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Social Media Marketing Manager

Hong Kong, Hong Kong The Adecco Group FSV

Posted 6 days ago

Job Viewed

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Job Description

This is a full-time hybrid role for a Social Media Marketing Manager at The Adecco Group. The role is located in Hong Kong SAR, with the flexibility for some work from home. The Social Media Marketing Manager will be responsible for managing social media marketing campaigns, developing communication strategies, optimizing social media content, and implementing digital marketing initiatives.

Qualifications

  • Social Media Marketing and Social Media Optimization (SMO) skills
  • Experience in managing social media campaigns and optimizing content
  • Strong analytical and strategic thinking abilities
  • Exceptional written and verbal communication skills
  • Bachelor's degree in Marketing, Communications, or related field
Seniority level
  • Seniority level Entry level
Employment type
  • Employment type Full-time
Job function
  • Job function Marketing and Sales
  • Industries Media and Telecommunications

Referrals increase your chances of interviewing at The Adecco Group FSV by 2x

Get notified about new Social Media Marketing Manager jobs in Hong Kong SAR .

Director - Brand and Marketing - Hong Kong(314144) Senior Director, Luxury Brand Management and Marketing, GC (5-6 months maternity cover) Associate Director, International Marketing Brand Marketing Director (Greater China) Associate Director, Customer Marketing & Activation Associate Director, Corporate & Institutional Marketing, HK Associate Director, Marketing (Social Media, Event) - Education

Hong Kong, Hong Kong SAR HK$60,000.00-HK$00,000.00 1 month ago

Associate Director/Director, Performance Marketing Assistant Manager (Digital Analytics & Marketing Insights) (Job ID: 10788) Asset Management Marketing - Associate Director Senior Director of Performance Marketing Associate Director, Marketing and Communications - Public Sector/ Education

Hong Kong, Hong Kong SAR HK 70,000.00-HK 100,000.00 1 month ago

SALES & MARKETING DIRECTOR - health supplement / health food / FMCG / beauty product brand owner & retailer (Mongkok) Associate Director, Channel Proposition & Marketing (Bancassurance + Brokerage) SALES & MARKETING DIRECTOR / HEAD OF BUSINESS - health supplement / health food / FMCG / beauty product brand owner & retailer (Mongkok) (Senior) Marketing Manager (Social Media and Digital Marketing) Senior Marketing Manager, Section Head of Young Segment & Social Media Marketing Social Media Campaign Manager - Cantonese Speaking

Hong Kong, Hong Kong SAR HK 30,000.00-HK 39,000.00 3 weeks ago

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(Senior) Marketing Manager (Social Media and Digital Marketing)

Bank of China (Hong Kong)

Posted 13 days ago

Job Viewed

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Job Description

(Senior) Marketing Manager (Social Media and Digital Marketing)

Join to apply for the (Senior) Marketing Manager (Social Media and Digital Marketing) role at Bank of China (Hong Kong)

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(Senior) Marketing Manager (Social Media and Digital Marketing)

Join to apply for the (Senior) Marketing Manager (Social Media and Digital Marketing) role at Bank of China (Hong Kong)

  • Formulate, execute and manage result-driven social media, digital marketing and customer engagement strategy for BOCHK personal banking, develop short-term and long-term marketing strategies and marketing plan. Regularly review and optimize action plans to fulfill the business goals and objectives
  • Collaborate with other departments to create and curate high-quality, engaging, and visually appealing content for social media platform, such as Instagram, WeChat and Xiaohongshu
  • Monitor social media channels for trends, audience insights, and opportunities for engagement. Stay up to date with the latest social media tools, trends, algorithms, and best practices
  • Foster relationships with influencers, brand ambassadors, and online communities to amplify reach
  • Analyze performance metrics and generate reports to measure the effectiveness of campaigns. Provide regular management updates in order to continuously achieve best utilization of resources and maximization of customer engagement, sales and revenue growth
  • Effectively manage marketing budget and control expenses for every sales and marketing campaign

Responsibilities

  • Formulate, execute and manage result-driven social media, digital marketing and customer engagement strategy for BOCHK personal banking, develop short-term and long-term marketing strategies and marketing plan. Regularly review and optimize action plans to fulfill the business goals and objectives
  • Collaborate with other departments to create and curate high-quality, engaging, and visually appealing content for social media platform, such as Instagram, WeChat and Xiaohongshu
  • Monitor social media channels for trends, audience insights, and opportunities for engagement. Stay up to date with the latest social media tools, trends, algorithms, and best practices
  • Foster relationships with influencers, brand ambassadors, and online communities to amplify reach
  • Analyze performance metrics and generate reports to measure the effectiveness of campaigns. Provide regular management updates in order to continuously achieve best utilization of resources and maximization of customer engagement, sales and revenue growth
  • Effectively manage marketing budget and control expenses for every sales and marketing campaign

Requirements

  • Degree holder with major in Business Administration, Marketing, Economics, Finance or related discipline
  • At least 10 years solid working experience in digital marketing and social media with good understanding of technology. Candidate with less experience will be considered as Manager
  • Proven experience as a Social Media Manager or similar role, including content and community management
  • Excellent written and verbal communication skills, including copywriting and editing
  • Creative mindset with a keen eye for design and trends
  • Ability to work independently and handle multiple projects in a fast-paced environment
  • Knowledge of digital marketing and advertising strategies is a plus

We offer competitive remuneration package and comprehensive fringe benefits including medical and life insurance, and different types of allowances to the right candidates. Interested parties, please submit your application online. For details, please visit our website Data collected would be used for recruitment purposes only. Applicants who do not hear from us within 8 weeks may consider their application unsuccessful and their data will be destroyed within 12 months of receipt.

Seniority level
  • Seniority level Not Applicable
Employment type
  • Employment type Full-time
Job function
  • Job function Business Development and Marketing
  • Industries Banking, Capital Markets, and Financial Services

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Director - Brand and Marketing - Hong Kong(314144)

Central & Western District, Hong Kong SAR 7 months ago

Senior Director, Luxury Brand Management and Marketing, GC (5-6 months maternity cover) Associate Director, International Marketing Brand Marketing Director (Greater China) Associate Director, Customer Marketing & Activation Associate Director, Corporate & Institutional Marketing, HK Associate Director, Marketing (Social Media, Event) - Education

Hong Kong, Hong Kong SAR
HK$60,000.00
-
HK$00,000.00
1 month ago

Associate Director/Director, Performance Marketing Brand Marketing & Strategic Alliances, Senior Principal (Associate Director) Assistant Manager (Digital Analytics & Marketing Insights) (Job ID: 10788) Senior Director of Performance Marketing Associate Director, Marketing and Communications - Public Sector/ Education

Hong Kong, Hong Kong SAR
HK 70,000.00
-
HK 100,000.00
1 month ago

SALES & MARKETING ASSOCIATE DIRECTOR - health supplement / health food / FMCG / beauty product brand owner / retailer / eCommerce (Mongkok) Associate Director, Channel Proposition & Marketing (Bancassurance + Brokerage) SALES & MARKETING DIRECTOR / HEAD OF BUSINESS - health supplement / health food / FMCG / beauty product brand owner & retailer (Mongkok)

Kwun Tong District, Hong Kong SAR 2 days ago

Senior Marketing Manager, Section Head of Young Segment & Social Media Marketing Manager / Assistant Manager, Digital Marketing and Analysis

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(Senior) Marketing Manager (Social Media and Digital Marketing)

Hong Kong, Hong Kong Bank of China (Hong Kong)

Posted 10 days ago

Job Viewed

Tap Again To Close

Job Description

(Senior) Marketing Manager (Social Media and Digital Marketing)

Join to apply for the (Senior) Marketing Manager (Social Media and Digital Marketing) role at Bank of China (Hong Kong)

Continue with Google Continue with Google

(Senior) Marketing Manager (Social Media and Digital Marketing)

Join to apply for the (Senior) Marketing Manager (Social Media and Digital Marketing) role at Bank of China (Hong Kong)

  • Formulate, execute and manage result-driven social media, digital marketing and customer engagement strategy for BOCHK personal banking, develop short-term and long-term marketing strategies and marketing plan. Regularly review and optimize action plans to fulfill the business goals and objectives
  • Collaborate with other departments to create and curate high-quality, engaging, and visually appealing content for social media platform, such as Instagram, WeChat and Xiaohongshu
  • Monitor social media channels for trends, audience insights, and opportunities for engagement. Stay up to date with the latest social media tools, trends, algorithms, and best practices
  • Foster relationships with influencers, brand ambassadors, and online communities to amplify reach
  • Analyze performance metrics and generate reports to measure the effectiveness of campaigns. Provide regular management updates in order to continuously achieve best utilization of resources and maximization of customer engagement, sales and revenue growth
  • Effectively manage marketing budget and control expenses for every sales and marketing campaign
Responsibilities
  • Formulate, execute and manage result-driven social media, digital marketing and customer engagement strategy for BOCHK personal banking, develop short-term and long-term marketing strategies and marketing plan. Regularly review and optimize action plans to fulfill the business goals and objectives
  • Collaborate with other departments to create and curate high-quality, engaging, and visually appealing content for social media platform, such as Instagram, WeChat and Xiaohongshu
  • Monitor social media channels for trends, audience insights, and opportunities for engagement. Stay up to date with the latest social media tools, trends, algorithms, and best practices
  • Foster relationships with influencers, brand ambassadors, and online communities to amplify reach
  • Analyze performance metrics and generate reports to measure the effectiveness of campaigns. Provide regular management updates in order to continuously achieve best utilization of resources and maximization of customer engagement, sales and revenue growth
  • Effectively manage marketing budget and control expenses for every sales and marketing campaign
Requirements
  • Degree holder with major in Business Administration, Marketing, Economics, Finance or related discipline
  • At least 10 years solid working experience in digital marketing and social media with good understanding of technology. Candidate with less experience will be considered as Manager
  • Proven experience as a Social Media Manager or similar role, including content and community management
  • Excellent written and verbal communication skills, including copywriting and editing
  • Creative mindset with a keen eye for design and trends
  • Ability to work independently and handle multiple projects in a fast-paced environment
  • Knowledge of digital marketing and advertising strategies is a plus
We offer competitive remuneration package and comprehensive fringe benefits including medical and life insurance, and different types of allowances to the right candidates. Interested parties, please submit your application online. For details, please visit our website Data collected would be used for recruitment purposes only. Applicants who do not hear from us within 8 weeks may consider their application unsuccessful and their data will be destroyed within 12 months of receipt.
Seniority level
  • Seniority level Not Applicable
Employment type
  • Employment type Full-time
Job function
  • Job function Business Development and Marketing
  • Industries Banking, Capital Markets, and Financial Services

Referrals increase your chances of interviewing at Bank of China (Hong Kong) by 2x

Sign in to set job alerts for “Social Media Marketing Manager” roles.

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Director - Brand and Marketing - Hong Kong(314144)

Central & Western District, Hong Kong SAR 7 months ago

Senior Director, Luxury Brand Management and Marketing, GC (5-6 months maternity cover) Associate Director, International Marketing Brand Marketing Director (Greater China) Associate Director, Customer Marketing & Activation Associate Director, Corporate & Institutional Marketing, HK Associate Director, Marketing (Social Media, Event) - Education

Hong Kong, Hong Kong SAR
HK$60,000.00
-
HK$00,000.00
1 month ago

Associate Director/Director, Performance Marketing Brand Marketing & Strategic Alliances, Senior Principal (Associate Director) Assistant Manager (Digital Analytics & Marketing Insights) (Job ID: 10788) Senior Director of Performance Marketing Associate Director, Marketing and Communications - Public Sector/ Education

Hong Kong, Hong Kong SAR
HK 70,000.00
-
HK 100,000.00
1 month ago

SALES & MARKETING ASSOCIATE DIRECTOR - health supplement / health food / FMCG / beauty product brand owner / retailer / eCommerce (Mongkok) Associate Director, Channel Proposition & Marketing (Bancassurance + Brokerage) SALES & MARKETING DIRECTOR / HEAD OF BUSINESS - health supplement / health food / FMCG / beauty product brand owner & retailer (Mongkok)

Kwun Tong District, Hong Kong SAR 2 days ago

Senior Marketing Manager, Section Head of Young Segment & Social Media Marketing Manager / Assistant Manager, Digital Marketing and Analysis

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Digital Marketing Manager (Social Media Management) - Healthcare Co.

Links International

Posted 10 days ago

Job Viewed

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Job Description

Digital Marketing Manager (Social Media Management) - Healthcare Co. Digital Marketing Manager (Social Media Management) - Healthcare Co.

Direct message the job poster from Links International

Senior Recruitment Consultant | Talent Advisor | Technology, Digital, Sales & Marketing

Our client is a leading healthcare & supplement company from US. Setting a new division, they are now in search of a dynamic Digital Marketing Manager to cope with their business need and expand the markets in Hong Kong & Macau.

Key Responsibilities:

  • Social Media Management: Lead and execute social media strategies across platforms (Instagram, Facebook, YouTube, etc.) to grow brand presence, engagement, and community loyalty.
  • Content Creation & Campaigns: Develop compelling, brand-aligned content including short-form videos, visuals, and copywriting for digital channels. Collaborate with creative teams and agencies to produce high-impact campaigns.
  • Digital Marketing & Sales Strategy: Design and implement data-driven digital marketing plans to drive online traffic, conversions, and e-commerce sales. Optimize performance through SEO/SEM, paid media, and CRM initiatives.
  • KOL & Influencer Partnerships: Identify, engage, and manage key opinion leaders and influencers to amplify brand messaging and drive authentic consumer connections.
  • Cross-Regional Collaboration: Work closely with the Singapore marketing team to align on regional goals, share insights, and co-develop strategies to meet business targets.

Qualifications:

  • Bachelor’s degree in Marketing, Communications, or related field.
  • 4-6 years of experience in digital marketing, preferably in FMCG, health, or lifestyle brands.
  • Proven track record in managing social media, influencer campaigns, and e-commerce growth.
  • Strong creative sensibility with an eye for visual storytelling.
  • Excellent communication and project management skills.
  • Fluent in English and Cantonese; Mandarin is a plus.

Interested candidate, please reach out to

Seniority level
  • Seniority level Associate
Employment type
  • Employment type Full-time
Job function
  • Job function Marketing
  • Industries Retail

Referrals increase your chances of interviewing at Links International by 2x

Get notified about new Digital Marketing Manager jobs in Wan Chai District, Hong Kong SAR .

Ecommerce & Integrated Marketing Manager -Taobao Oversea Digital Marketing Executive Part-time / Internship Asia Pacific Marketing and Digital Executive Director - Brand and Marketing - Hong Kong(314144)

Central & Western District, Hong Kong SAR 7 months ago

Digital Marketing Executive - Performance Marketing (Senior) Trust Marketing Manager- Bank of East Asia (Trustees) Limited Client Solutions Manager, eCommerce, Greater China Associate Director, International Marketing Brand Marketing Director (Greater China) Senior Marketing Manager, Wealth - Wealth & Personal Banking Senior Director, Luxury Brand Management and Marketing, GC (5-6 months maternity cover) Associate Director, Corporate & Institutional Marketing, HK Assistant Marketing Manager / Senior Marketing Executive (In-house Creative & Design Team) Associate Director, Customer Marketing & Activation Manager, Growth Content Marketing, Hong Kong Assistant Manager (Digital Analytics & Marketing Insights) (Job ID: 10788) Associate Director/Director, Performance Marketing

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Digital Marketing Manager (Social Media Management) - Healthcare Co.

Hong Kong, Hong Kong Links International

Posted 10 days ago

Job Viewed

Tap Again To Close

Job Description

Digital Marketing Manager (Social Media Management) - Healthcare Co. Digital Marketing Manager (Social Media Management) - Healthcare Co.

Direct message the job poster from Links International

Senior Recruitment Consultant | Talent Advisor | Technology, Digital, Sales & Marketing

Our client is a leading healthcare & supplement company from US. Setting a new division, they are now in search of a dynamic Digital Marketing Manager to cope with their business need and expand the markets in Hong Kong & Macau.

Key Responsibilities:

  • Social Media Management: Lead and execute social media strategies across platforms (Instagram, Facebook, YouTube, etc.) to grow brand presence, engagement, and community loyalty.
  • Content Creation & Campaigns: Develop compelling, brand-aligned content including short-form videos, visuals, and copywriting for digital channels. Collaborate with creative teams and agencies to produce high-impact campaigns.
  • Digital Marketing & Sales Strategy: Design and implement data-driven digital marketing plans to drive online traffic, conversions, and e-commerce sales. Optimize performance through SEO/SEM, paid media, and CRM initiatives.
  • KOL & Influencer Partnerships: Identify, engage, and manage key opinion leaders and influencers to amplify brand messaging and drive authentic consumer connections.
  • Cross-Regional Collaboration: Work closely with the Singapore marketing team to align on regional goals, share insights, and co-develop strategies to meet business targets.

Qualifications:

  • Bachelor’s degree in Marketing, Communications, or related field.
  • 4-6 years of experience in digital marketing, preferably in FMCG, health, or lifestyle brands.
  • Proven track record in managing social media, influencer campaigns, and e-commerce growth.
  • Strong creative sensibility with an eye for visual storytelling.
  • Excellent communication and project management skills.
  • Fluent in English and Cantonese; Mandarin is a plus.

Interested candidate, please reach out to

Seniority level
  • Seniority level Associate
Employment type
  • Employment type Full-time
Job function
  • Job function Marketing
  • Industries Retail

Referrals increase your chances of interviewing at Links International by 2x

Get notified about new Digital Marketing Manager jobs in Wan Chai District, Hong Kong SAR .

Ecommerce & Integrated Marketing Manager -Taobao Oversea Digital Marketing Executive Part-time / Internship Asia Pacific Marketing and Digital Executive Director - Brand and Marketing - Hong Kong(314144)

Central & Western District, Hong Kong SAR 7 months ago

Digital Marketing Executive - Performance Marketing (Senior) Trust Marketing Manager- Bank of East Asia (Trustees) Limited Client Solutions Manager, eCommerce, Greater China Associate Director, International Marketing Brand Marketing Director (Greater China) Senior Marketing Manager, Wealth - Wealth & Personal Banking Senior Director, Luxury Brand Management and Marketing, GC (5-6 months maternity cover) Associate Director, Corporate & Institutional Marketing, HK Assistant Marketing Manager / Senior Marketing Executive (In-house Creative & Design Team) Associate Director, Customer Marketing & Activation Manager, Growth Content Marketing, Hong Kong Assistant Manager (Digital Analytics & Marketing Insights) (Job ID: 10788) Associate Director/Director, Performance Marketing

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

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Associate Director, Marketing (Social Media, Event) - Education

ConnectedGroup

Posted 14 days ago

Job Viewed

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Job Description

Associate Director (Event & Digital Campaign) - Education

Join to apply for the Associate Director (Event & Digital Campaign) - Education role at ConnectedGroup .

Responsibilities:
  • Oversee the Branding and Marketing team, ensuring alignment with the University's branding and marketing objectives.
  • Develop and execute brand communication strategies and marketing initiatives to enhance brand awareness locally and internationally, especially on digital and social media.
  • Design and implement social media strategies to strengthen the University's online presence and engagement.
  • Supervise digital content creation, including graphics, videos, and interactive presentations.
  • Plan and manage university events, logistics, VIP visits, and related communications to enhance the brand narrative.
  • Monitor and report on branding campaigns, evaluate effectiveness, manage budgets, and recommend improvements, focusing on digital and social media.
Requirements:
  • Bachelor's degree in marketing, communications, or a related field.
  • At least 15 years of proven experience in event management, branding, and marketing, with a focus on digital content and social media campaigns.
  • Excellent planning, project management, and data analysis skills.
  • Innovative, strategic thinker with strong collaboration skills.
  • Fluent in English and Chinese; Putonghua proficiency is a plus.
  • Candidates with less experience but solid event management background may be considered for a Senior Manager, Event Management role.

Our client offers competitive compensation and benefits in a dynamic work environment. Interested candidates should send their resumes (Word format) to Miyako Ho at .

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Associate Director, Marketing (Social Media, Event) - Education

Hong Kong, Hong Kong ConnectedGroup

Posted 14 days ago

Job Viewed

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Job Description

Associate Director (Event & Digital Campaign) - Education

Join to apply for the Associate Director (Event & Digital Campaign) - Education role at ConnectedGroup .

Responsibilities:
  • Oversee the Branding and Marketing team, ensuring alignment with the University's branding and marketing objectives.
  • Develop and execute brand communication strategies and marketing initiatives to enhance brand awareness locally and internationally, especially on digital and social media.
  • Design and implement social media strategies to strengthen the University's online presence and engagement.
  • Supervise digital content creation, including graphics, videos, and interactive presentations.
  • Plan and manage university events, logistics, VIP visits, and related communications to enhance the brand narrative.
  • Monitor and report on branding campaigns, evaluate effectiveness, manage budgets, and recommend improvements, focusing on digital and social media.
Requirements:
  • Bachelor's degree in marketing, communications, or a related field.
  • At least 15 years of proven experience in event management, branding, and marketing, with a focus on digital content and social media campaigns.
  • Excellent planning, project management, and data analysis skills.
  • Innovative, strategic thinker with strong collaboration skills.
  • Fluent in English and Chinese; Putonghua proficiency is a plus.
  • Candidates with less experience but solid event management background may be considered for a Senior Manager, Event Management role.

Our client offers competitive compensation and benefits in a dynamic work environment. Interested candidates should send their resumes (Word format) to Miyako Ho at

#J-18808-Ljbffr
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Head of Social Media and Young Target Marketing, Retail Bank

Hays

Posted 17 days ago

Job Viewed

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Job Description

Head of Social Media and Young Target Marketing, Retail Bank Head of Social Media and Young Target Marketing, Retail Bank

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This range is provided by Hays. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Your new company

  • A Retail Bank is recruiting for a Team Head of Social Media and Young Target Marketing, this role is pivotal in connecting with the next generation of customers, Gen Z and millennials through vibrant brand storytelling, digital-first campaigns, and meaningful social engagement.

Your new role

  • Develop and lead integrated marketing strategies that engage younger audiences, strengthen brand connection, and deliver on key business objectives.
  • Launch captivating campaigns and immersive experiences that resonate emotionally and culturally with our target demographic-across physical and digital spaces.
  • Spearhead localised content strategies, influencer partnerships, and community-building efforts across key platforms like Xiaohongshu, Instagram, and WeChat.
  • Work closely with product, digital, analytics, and compliance teams to ensure timely, relevant, and compliant marketing rollouts.
  • Measure and fine-tune marketing initiatives using KPIs, campaign analytics, and customer insights.
  • Inspire, lead, and grow a passionate team of 5 marketers.


What you'll need to succeed

  • A Bachelor degree in Marketing, Communications, Business, or a related discipline.
  • Minimum 10 years' marketing experience, with 5+ years in a leadership role, preferably in retail banking or consumer marketing.
  • Strong expertise in brand development, digital acquisition, and youth-oriented event marketing.
  • In-depth understanding of Hong Kong's digital media trends and youth culture.
  • Excellent stakeholder communication, team leadership, and project delivery skills.
  • Proficient in written and spoken Chinese and English.


What you need to do now

  • If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call Keith Ho now @ 22307474. Alternatively, you can send Keith your CV to If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion on your career.
Seniority level
  • Seniority level Director
Employment type
  • Employment type Full-time
Job function
  • Job function Marketing, Project Management, and Strategy/Planning
  • Industries Banking and Financial Services

Referrals increase your chances of interviewing at Hays by 2x

Get notified about new Social Media Marketing Specialist jobs in Hong Kong, Hong Kong SAR .

Head of Brand, Content & Sponsorships, Asia

Central & Western District, Hong Kong SAR 1 week ago

Head of Global Paid Media (RMB 2.2million) Asia Pacific Marketing and Digital Executive Head of Business Partnership and Marketing Head of marketing (Hong Kong Premier Shopping Mall) Senior/ Marketing Executive | Brand Marketing | Healthcare Products Growth and Operations - Brand & Marketing Executive

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

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Head of Social Media and Young Target Marketing, Retail Bank

Hong Kong, Hong Kong Hays

Posted 16 days ago

Job Viewed

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Job Description

Head of Social Media and Young Target Marketing, Retail Bank Head of Social Media and Young Target Marketing, Retail Bank

Get AI-powered advice on this job and more exclusive features.

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Continue with Google Continue with Google

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This range is provided by Hays. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Your new company

  • A Retail Bank is recruiting for a Team Head of Social Media and Young Target Marketing, this role is pivotal in connecting with the next generation of customers, Gen Z and millennials through vibrant brand storytelling, digital-first campaigns, and meaningful social engagement.

Your new role

  • Develop and lead integrated marketing strategies that engage younger audiences, strengthen brand connection, and deliver on key business objectives.
  • Launch captivating campaigns and immersive experiences that resonate emotionally and culturally with our target demographic-across physical and digital spaces.
  • Spearhead localised content strategies, influencer partnerships, and community-building efforts across key platforms like Xiaohongshu, Instagram, and WeChat.
  • Work closely with product, digital, analytics, and compliance teams to ensure timely, relevant, and compliant marketing rollouts.
  • Measure and fine-tune marketing initiatives using KPIs, campaign analytics, and customer insights.
  • Inspire, lead, and grow a passionate team of 5 marketers.


What you'll need to succeed

  • A Bachelor degree in Marketing, Communications, Business, or a related discipline.
  • Minimum 10 years' marketing experience, with 5+ years in a leadership role, preferably in retail banking or consumer marketing.
  • Strong expertise in brand development, digital acquisition, and youth-oriented event marketing.
  • In-depth understanding of Hong Kong's digital media trends and youth culture.
  • Excellent stakeholder communication, team leadership, and project delivery skills.
  • Proficient in written and spoken Chinese and English.


What you need to do now

  • If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call Keith Ho now @ 22307474. Alternatively, you can send Keith your CV to If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion on your career.
Seniority level
  • Seniority level Director
Employment type
  • Employment type Full-time
Job function
  • Job function Marketing, Project Management, and Strategy/Planning
  • Industries Banking and Financial Services

Referrals increase your chances of interviewing at Hays by 2x

Get notified about new Social Media Marketing Specialist jobs in Hong Kong, Hong Kong SAR .

Head of Brand, Content & Sponsorships, Asia

Central & Western District, Hong Kong SAR 1 week ago

Head of Global Paid Media (RMB 2.2million) Asia Pacific Marketing and Digital Executive Head of Business Partnership and Marketing Head of marketing (Hong Kong Premier Shopping Mall) Senior/ Marketing Executive | Brand Marketing | Healthcare Products Growth and Operations - Brand & Marketing Executive

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

#J-18808-Ljbffr
This advertiser has chosen not to accept applicants from your region.
 

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  2. work Administrative
  3. eco Agriculture Forestry
  4. smart_toy AI & Emerging Technologies
  5. school Apprenticeships & Trainee
  6. apartment Architecture
  7. palette Arts & Entertainment
  8. directions_car Automotive
  9. flight_takeoff Aviation
  10. account_balance Banking & Finance
  11. local_florist Beauty & Wellness
  12. restaurant Catering
  13. volunteer_activism Charity & Voluntary
  14. science Chemical Engineering
  15. child_friendly Childcare
  16. foundation Civil Engineering
  17. clean_hands Cleaning & Sanitation
  18. diversity_3 Community & Social Care
  19. construction Construction
  20. brush Creative & Digital
  21. currency_bitcoin Crypto & Blockchain
  22. support_agent Customer Service & Helpdesk
  23. medical_services Dental
  24. medical_services Driving & Transport
  25. medical_services E Commerce & Social Media
  26. school Education & Teaching
  27. electrical_services Electrical Engineering
  28. bolt Energy
  29. local_mall Fmcg
  30. gavel Government & Non Profit
  31. emoji_events Graduate
  32. health_and_safety Healthcare
  33. beach_access Hospitality & Tourism
  34. groups Human Resources
  35. precision_manufacturing Industrial Engineering
  36. security Information Security
  37. handyman Installation & Maintenance
  38. policy Insurance
  39. code IT & Software
  40. gavel Legal
  41. sports_soccer Leisure & Sports
  42. inventory_2 Logistics & Warehousing
  43. supervisor_account Management
  44. supervisor_account Management Consultancy
  45. supervisor_account Manufacturing & Production
  46. campaign Marketing
  47. build Mechanical Engineering
  48. perm_media Media & PR
  49. local_hospital Medical
  50. local_hospital Military & Public Safety
  51. local_hospital Mining
  52. medical_services Nursing
  53. local_gas_station Oil & Gas
  54. biotech Pharmaceutical
  55. checklist_rtl Project Management
  56. shopping_bag Purchasing
  57. home_work Real Estate
  58. person_search Recruitment Consultancy
  59. store Retail
  60. point_of_sale Sales
  61. science Scientific Research & Development
  62. wifi Telecoms
  63. psychology Therapy
  64. pets Veterinary
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