114 Social Media Marketing jobs in Hong Kong

Groundswell is more than just a restaurant, it’s a cultural hub located in the heart of Kai Tak. We blend destination-worthy cuisine, music, creative events, and indoor surf in one of Hong Kong’s most unique and design-forward venues. We’re building a community centered on good food, surf, the arts, and good energy.

We’re seeking a highly creative, culturally savvy Marketing & Social Media Coordinator who knows how to make content move. You’re someone who gets excited by the idea of creating viral moments, understands culture, and can tell stories through visuals, captions, and trends across platforms like Instagram Reels, TikTok, and Xiaohongshu (小红书). This role is perfect for someone who’s both strategic and spontaneous, thrives in a creative environment, and is passionate about food, music, and the arts culture.

• Develop and execute a weekly/monthly content plan for Instagram, TikTok, and Xiaohongshu (Reels, Stories, Posts, Captions)
• Film, edit, and publish short-form video content on-site (restaurant, surf area, events, behind-the-scenes)
• Monitor trends and viral moments to adapt and ride the wave quickly
• Collaborate with chefs, surf coaches, and event organizers to capture real-time moments
• Grow our follower base and increase engagement organically through smart, story-driven content
• Manage DMs, comments, reposts, and influencer/community interaction
• Assist in seasonal campaigns, influencer collaborations, and brand partnerships
• Track performance analytics and adjust strategies accordingly

• A strong visual storyteller with a knack for aesthetics and authenticity
• Hands-on experience managing viral Instagram, TikTok, or Xiaohongshu content
• Solid understanding of what’s trending across social platforms in HK and globally
• Skilled in mobile video editing (CapCut, InShot, Premiere Rush, etc.)
• Self-starter who loves autonomy but thrives on collaboration
• Fluent in English and conversational Cantonese or Mandarin (bonus)
• Background in marketing, design, photography, or content creation preferred

• A chance to shape the identity of a growing, one-of-a-kind venue
• Work in a vibrant, surf-meets-street culture environment with amazing food and people
• Flexibility and creative freedom to make bold content choices
• Competitive compensation + meals

Email us at with:

• Your resume or a short intro about yourself
• Links to your portfolio or 3-5 social posts or campaigns you’ve worked on
• A short paragraph: What would your first Instagram Reel idea be for Groundswell?

Start Date: Immediate

Type: Part-time or Freelance (Open to the right fit)

• Entry level

• Part-time or Freelance

• Marketing and Sales

• Restaurants

Social Media and Content Marketing Manager

My client is a fast-growing online marketplace and they are hiring a Social Media and Content Marketing Manager to join their team in Hong Kong.

In this role, you will lead the content and digital engagement efforts of Hong Kong market, crafting compelling stories and campaigns to drive growth.

Overview

My client is a fast-growing online marketplace and they are hiring a Social Media and Content Marketing Manager to join their team in Hong Kong. In this role, you will lead the content and digital engagement efforts of the Hong Kong market, crafting compelling stories and campaigns to drive growth.

Key Responsibilities

• Lead content creation across web, social, and email. Develop compelling content strategies tailored to platforms and audiences, aligning with business objectives and local market trends.
• Turn complex ideas into clear, engaging stories, impactful narratives that resonate with target audiences and drive engagement.
• Manage the company's presence across social media channels. Oversee brand voice and messaging across platforms, ensuring consistency while fostering meaningful interactions with followers and communities.
• Drive campaigns to boost awareness and conversions. Plan and execute digital marketing campaigns that increase brand visibility, generate leads, and convert prospects into customers.
• Collaborate with internal functions like sales, product, and acquisition. Work cross-functionally to align messaging, share insights, and support business goals through coordinated marketing efforts.
• Lead and coach a small team to drive performance. Provide guidance, mentorship, and feedback to team members, fostering growth and ensuring delivery of high-impact results.

Job Requirement

• Degree holder in Business Administration, Marketing or a relevant discipline.
• A minimal 8 years of relevant experience in digital marketing, SEO, social media gained from e-commerce business.
• Deep knowledge of consumer behavior in the Hong Kong market.
• Strong storytelling across formats, plus SEO and analytics skills.
• Proven leadership experience and prior team management experience is required.
• Entrepreneurial, innovative and flexible mindset.
• Strong interpersonal and stakeholders management skills.
• Fluency in English and Cantonese is a must.

• Mid-Senior level

• Full-time

• Marketing, Advertising, and Business Development

• Online and Mail Order Retail, Internet Marketplace Platforms, and Consumer Services

My client is a fast-growing online marketplace and they are hiring a Social Media and Content Marketing Manager to join their team in Hong Kong.

In this role, you will lead the content and digital engagement efforts of Hong Kong market, crafting compelling stories and campaigns to drive growth.

Overview

My client is a fast-growing online marketplace and they are hiring a Social Media and Content Marketing Manager to join their team in Hong Kong. In this role, you will lead the content and digital engagement efforts of the Hong Kong market, crafting compelling stories and campaigns to drive growth.

Key Responsibilities

• Lead content creation across web, social, and email. Develop compelling content strategies tailored to platforms and audiences, aligning with business objectives and local market trends.
• Turn complex ideas into clear, engaging stories, impactful narratives that resonate with target audiences and drive engagement.
• Manage the company's presence across social media channels. Oversee brand voice and messaging across platforms, ensuring consistency while fostering meaningful interactions with followers and communities.
• Drive campaigns to boost awareness and conversions. Plan and execute digital marketing campaigns that increase brand visibility, generate leads, and convert prospects into customers.
• Collaborate with internal functions like sales, product, and acquisition. Work cross-functionally to align messaging, share insights, and support business goals through coordinated marketing efforts.
• Lead and coach a small team to drive performance. Provide guidance, mentorship, and feedback to team members, fostering growth and ensuring delivery of high-impact results.

Job Requirement

• Degree holder in Business Administration, Marketing or a relevant discipline.
• A minimal 8 years of relevant experience in digital marketing, SEO, social media gained from e-commerce business.
• Deep knowledge of consumer behavior in the Hong Kong market.
• Strong storytelling across formats, plus SEO and analytics skills.
• Proven leadership experience and prior team management experience is required.
• Entrepreneurial, innovative and flexible mindset.
• Strong interpersonal and stakeholders management skills.
• Fluency in English and Cantonese is a must.

• Mid-Senior level

• Full-time

• Marketing, Advertising, and Business Development

• Online and Mail Order Retail, Internet Marketplace Platforms, and Consumer Services

Get AI-powered advice on this job and more exclusive features.

Direct message the job poster from EstheClinic Hong Kong

• Create high-quality, engaging video content for social media, and schedule posts across platforms such as Meta, YouTube, and Xiaohongshu.
• Stay updated on social media trends and incorporate them into content strategies.
• Monitor and analyze social media performance, providing insights and recommendations.
• Provide support on the development of marketing campaigns, from online to offline communication.
• Support the marketing function through competitor and industry research in the market.
• Respond to all incoming customer inquiries and leads during Customer Service Officer days off/leave.
• Undertake administrative tasks to support the team, such as monthly report and invoicing.
• Support any other ad hoc PR/marketing activities as assigned by manager

The ideal candidate

• University degree in Marketing or a related discipline.
• Highly active on social media, with a passion for daily content creation.
• Strong understanding of Xiaohongshu and its user demographics.
• Familiarity with beauty industry trends and a genuine passion for the beauty sector.
• Strong communications skills in English & Chinese, with the ability to craft engaging copy.
• Knowledge of basic design tools (Canva, Photoshop) is an advantage.
• Team-oriented with excellent interpersonal and communication skills.

Why Join Us

• Work in apleasant and enthusiastic environmentthat values teamwork and mutual support
• Enjoy awork-life balancewith:

5 working days per week(off on Saturdays and Sundays).

Working hours:10:00 AM to 7:00 PM

• Gainvaluable learning opportunitiesacross various fields.

About Us

EstheClinic, a distinguished French beauty clinic brand, was established two decades ago. With three elegant locations in Hong Kong, and additional prestigious sites in France and Singapore, EstheClinic embodies a new era of beauty. Our approach seamlessly blends medical expertise, cutting-edge technologies, and cosmeceuticals to offer pain-free, non-invasive, and remarkably effective aesthetic treatments. From permanent hair removal to anti-aging, skin rejuvenation to cellulite removal, all EstheClinic treatments are meticulously designed to ensure safety and deliver instantly visible, long-lasting results. We are looking for a creative and tech-savvy Marketing Assistant to join our multi-national team.

• Seniority level Entry level

• Employment type Full-time

• Job function Marketing and Sales
• Industries Wellness and Fitness Services

Referrals increase your chances of interviewing at EstheClinic Hong Kong by 2x

Get notified about new Marketing Assistant jobs in Hong Kong SAR .

Islands District, Hong Kong SAR 1 month ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

Get AI-powered advice on this job and more exclusive features.

Direct message the job poster from EstheClinic Hong Kong

• Create high-quality, engaging video content for social media, and schedule posts across platforms such as Meta, YouTube, and Xiaohongshu.
• Stay updated on social media trends and incorporate them into content strategies.
• Monitor and analyze social media performance, providing insights and recommendations.
• Provide support on the development of marketing campaigns, from online to offline communication.
• Support the marketing function through competitor and industry research in the market.
• Respond to all incoming customer inquiries and leads during Customer Service Officer days off/leave.
• Undertake administrative tasks to support the team, such as monthly report and invoicing.
• Support any other ad hoc PR/marketing activities as assigned by manager

The ideal candidate

• University degree in Marketing or a related discipline.
• Highly active on social media, with a passion for daily content creation.
• Strong understanding of Xiaohongshu and its user demographics.
• Familiarity with beauty industry trends and a genuine passion for the beauty sector.
• Strong communications skills in English & Chinese, with the ability to craft engaging copy.
• Knowledge of basic design tools (Canva, Photoshop) is an advantage.
• Team-oriented with excellent interpersonal and communication skills.

Why Join Us

• Work in apleasant and enthusiastic environmentthat values teamwork and mutual support
• Enjoy awork-life balancewith:

5 working days per week(off on Saturdays and Sundays).

Working hours:10:00 AM to 7:00 PM

• Gainvaluable learning opportunitiesacross various fields.

About Us

EstheClinic, a distinguished French beauty clinic brand, was established two decades ago. With three elegant locations in Hong Kong, and additional prestigious sites in France and Singapore, EstheClinic embodies a new era of beauty. Our approach seamlessly blends medical expertise, cutting-edge technologies, and cosmeceuticals to offer pain-free, non-invasive, and remarkably effective aesthetic treatments. From permanent hair removal to anti-aging, skin rejuvenation to cellulite removal, all EstheClinic treatments are meticulously designed to ensure safety and deliver instantly visible, long-lasting results. We are looking for a creative and tech-savvy Marketing Assistant to join our multi-national team.

• Seniority level Entry level

• Employment type Full-time

• Job function Marketing and Sales
• Industries Wellness and Fitness Services

Referrals increase your chances of interviewing at EstheClinic Hong Kong by 2x

Get notified about new Marketing Assistant jobs in Hong Kong SAR .

Islands District, Hong Kong SAR 1 month ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

Role Summary

If you are a passionate individual about the Blockchain and crypto exchange industry, we encourage you to apply for exciting opportunities! Join us to grow with the CoinEx marketing team.

• Manage and operate global social media accounts, accurately representing and amplifying the company’s brand voice across platforms.
• Lead social media strategy and execution overseas, covering but not limited to Twitter (X), Instagram, Facebook, Youtube, and other emerging platforms.
• Create and curate engaging, innovative, and trend-driven content (posts, visuals, campaigns, short videos, memes, etc.) to grow followers, increase engagement, and expand brand influence.
• Plan and execute marketing campaigns that resonate with crypto audiences, including product launches, community activations, and industry hot topic discussions.
• Conduct user research and competitor analysis to better understand the crypto community landscape and develop tailored operational strategies that spark interaction and loyalty.
• Collaborate cross-functionally with content, design, and product teams to ensure cohesive campaigns and consistent messaging.
• Support ad-hoc projects and new creative initiatives from supervisors.

• Bachelor’s degree or above; excellent English writing and communication skills (native English speakers preferred).
• Minimum 2 years of social media marketing (SNS) experience , with at least 1 year in the cryptocurrency, blockchain, or Web3 industry .
• Strong understanding of major social media platforms (X/Twitter, Instagram, Facebook) and proven ability to run campaigns that deliver measurable results.
• Passion for crypto and Web3, with the ability to spot trends, memes, and cultural moments that resonate with the global crypto community.
• Creative thinker with excellent copywriting skills; able to turn complex crypto concepts into clear, engaging, and community-friendly content.
• Experience in campaign planning, community engagement, or influencer/KOL collaboration is a strong plus.
• Data-driven mindset with the ability to analyze engagement metrics and optimize strategies accordingly.

Apart from a great career path, we also offer:

• Competitive salary and performance-based bonuses
• Opportunities for professional growth and development
• Exposure to working with a global team
• A chance to be part of a pioneering company in the crypto space

Founded in December 2017, CoinEx is a global cryptocurrency exchange under the ViaBTC Group. Available in 18 languages, CoinEx offers products and services that include spot, futures, margin trading, mining, AMM, and CoinEx Dock, providing simple, safe, and reliable crypto trading services for over 10 million users in 200+ countries and regions.

• Mid-Senior level

• Full-time

• Marketing and Advertising

• Financial Services and Marketing Services

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

Join to apply for the Senior Social Media Manager, APAC role at lululemon

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

The APAC Brand Management team leads lululemon’s brand strategy and expression across the region, ensuring the global brand vision comes to life with clarity and consistency across markets, and resonates with local guests. This team works cross-functionally to drive integration, focus and cultural impact.

The Senior Social Media Manager sits within the APAC Brand team, leading the strategy and execution of lululemon’s always-on social presence. This individual is responsible for building a consistent, culturally relevant and distinctive brand presence, across our in-market social channels.

They will partner closely with regional and market brand teams, global social teams, as well as cross-functional partners and agencies to shape an always-on strategy that blends proactive story-telling with responsive social-first content.

This role requires both high autonomy and collaboration; providing thought-leadership and functional expertise to multiple stakeholders.

• Lead the development and execution of the regional social media strategy, ensuring alignment with the global social strategy, regional brand priorities, and local market objectives
• Act as a strategic thought partner for in-market teams, offering guidance and direction on calendaring and prioritization, creative concepts, vendor selection, and media investments to deliver a consistent brand presence and targeted engagement
• Own the regional social calendar, with input from market and regional brand teams, blending proactive storytelling, repeatable franchises, and responsive social-first content
• Develop and implement frameworks, playbooks and workflows to drive consistency and best practice across channels
• Use data and insights to track performance and impact, set long-term KPIs, inform decision-making and guide ongoing optimisations of social content and campaigns
• Prioritise investments in tools, platforms and partnerships to maximise impact and drive reach
• Oversee partnerships with agencies and content creators, identifying gaps, efficiencies and opportunities
• Collaborate closely with platform partners and global social leadership to identify emerging trends, platform innovations and best practices, translating this work into actionable plans to enhance our presence
• Serve as a subject matter expert in social and content strategy, bringing deep knowledge of social behaviours, market channels and audience expectations; offering expertise and guidance to leaders and marketing teams.

• 10+ years of experience working in social
• Proven ability to build innovative social strategies that support business and brand goals, ideally within a global organisation
• Aware of the latest trends and best practices in social, digital marketing, measurement, and technology
• Strong understanding of platform behaviours, and audience insights across APAC markets with a focus on Korea, Japan and Australia
• Experience leading and mentoring both internal teams and external agency partners
• Analytical mindset with ability to leverage data for strategic decision making
• Relationship-building skills to work with numerous internal/external teams and partners
• Excellent project management skills
• Experience working in a matrixed organization

• Acknowledges the presence of choice in every moment and takes personal responsibility for their life.
• Possesses an entrepreneurial spirit and continuously innovates to achieve great results.
• Communicates with honesty and kindness, and creates the space for others to do the same.
• Leads with courage, knowing the possibility of greatness is bigger than the fear of failure.
• Fosters connection by putting people first and building trusting relationships.
• Integrates fun and joy as a way of being and working, aka doesn’t take themselves too seriously.

At lululemon, we care for and invest in the whole person – body, mind, spirit. Our total rewards program is designed to support you in achieving your goals and focus on the things you love. In addition to competitive base pay and a team-based bonus program, we also offer paid time off, generous employee discounts, fitness/yoga classes, parenthood top up program and personal and professional development programs.

Note: availability of these benefits and perks may be subject to your location & employment type and may have certain eligibility requirements. The Company reserves the right to alter these benefits and perks in whole or in part at any time without advance notice.

Learn more about what it's like working for lululemon in our Asia-Pacific markets:

• Mid-Senior level

• Full-time

• Marketing and Sales

• Retail

Referrals increase your chances of interviewing at lululemon by 2x

Get notified about new Social Media Manager jobs in Hong Kong, Hong Kong SAR .

Join to apply for the Senior Social Media Manager, APAC role at lululemon

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

The APAC Brand Management team leads lululemon’s brand strategy and expression across the region, ensuring the global brand vision comes to life with clarity and consistency across markets, and resonates with local guests. This team works cross-functionally to drive integration, focus and cultural impact.

The Senior Social Media Manager sits within the APAC Brand team, leading the strategy and execution of lululemon’s always-on social presence. This individual is responsible for building a consistent, culturally relevant and distinctive brand presence, across our in-market social channels.

They will partner closely with regional and market brand teams, global social teams, as well as cross-functional partners and agencies to shape an always-on strategy that blends proactive story-telling with responsive social-first content.

This role requires both high autonomy and collaboration; providing thought-leadership and functional expertise to multiple stakeholders.

• Lead the development and execution of the regional social media strategy, ensuring alignment with the global social strategy, regional brand priorities, and local market objectives
• Act as a strategic thought partner for in-market teams, offering guidance and direction on calendaring and prioritization, creative concepts, vendor selection, and media investments to deliver a consistent brand presence and targeted engagement
• Own the regional social calendar, with input from market and regional brand teams, blending proactive storytelling, repeatable franchises, and responsive social-first content
• Develop and implement frameworks, playbooks and workflows to drive consistency and best practice across channels
• Use data and insights to track performance and impact, set long-term KPIs, inform decision-making and guide ongoing optimisations of social content and campaigns
• Prioritise investments in tools, platforms and partnerships to maximise impact and drive reach
• Oversee partnerships with agencies and content creators, identifying gaps, efficiencies and opportunities
• Collaborate closely with platform partners and global social leadership to identify emerging trends, platform innovations and best practices, translating this work into actionable plans to enhance our presence
• Serve as a subject matter expert in social and content strategy, bringing deep knowledge of social behaviours, market channels and audience expectations; offering expertise and guidance to leaders and marketing teams.

• 10+ years of experience working in social
• Proven ability to build innovative social strategies that support business and brand goals, ideally within a global organisation
• Aware of the latest trends and best practices in social, digital marketing, measurement, and technology
• Strong understanding of platform behaviours, and audience insights across APAC markets with a focus on Korea, Japan and Australia
• Experience leading and mentoring both internal teams and external agency partners
• Analytical mindset with ability to leverage data for strategic decision making
• Relationship-building skills to work with numerous internal/external teams and partners
• Excellent project management skills
• Experience working in a matrixed organization

• Acknowledges the presence of choice in every moment and takes personal responsibility for their life.
• Possesses an entrepreneurial spirit and continuously innovates to achieve great results.
• Communicates with honesty and kindness, and creates the space for others to do the same.
• Leads with courage, knowing the possibility of greatness is bigger than the fear of failure.
• Fosters connection by putting people first and building trusting relationships.
• Integrates fun and joy as a way of being and working, aka doesn’t take themselves too seriously.

At lululemon, we care for and invest in the whole person – body, mind, spirit. Our total rewards program is designed to support you in achieving your goals and focus on the things you love. In addition to competitive base pay and a team-based bonus program, we also offer paid time off, generous employee discounts, fitness/yoga classes, parenthood top up program and personal and professional development programs.

Note: availability of these benefits and perks may be subject to your location & employment type and may have certain eligibility requirements. The Company reserves the right to alter these benefits and perks in whole or in part at any time without advance notice.

Learn more about what it's like working for lululemon in our Asia-Pacific markets:

• Mid-Senior level

• Full-time

• Marketing and Sales

• Retail

Referrals increase your chances of interviewing at lululemon by 2x

Get notified about new Social Media Manager jobs in Hong Kong, Hong Kong SAR .

If you are a passionate individual about the Blockchain and crypto exchange industry, we encourage you to apply for exciting opportunities! Join us to grow with the CoinEx marketing team.

• Manage and operate global social media accounts, accurately representing and amplifying the company’s brand voice across platforms.
• Lead social media strategy and execution overseas, covering but not limited to Twitter (X), Instagram, Facebook, Youtube, and other emerging platforms.
• Create and curate engaging, innovative, and trend-driven content (posts, visuals, campaigns, short videos, memes, etc.) to grow followers, increase engagement, and expand brand influence.
• Plan and execute marketing campaigns that resonate with crypto audiences, including product launches, community activations, and industry hot topic discussions.
• Conduct user research and competitor analysis to better understand the crypto community landscape and develop tailored operational strategies that spark interaction and loyalty.
• Collaborate cross-functionally with content, design, and product teams to ensure cohesive campaigns and consistent messaging.
• Support ad-hoc projects and new creative initiatives from supervisors.

• Bachelor’s degree or above; excellent English writing and communication skills (native English speakers preferred).
• Minimum 2 years of social media marketing (SNS) experience , with at least 1 year in the cryptocurrency, blockchain, or Web3 industry .
• Strong understanding of major social media platforms (X/Twitter, Instagram, Facebook) and proven ability to run campaigns that deliver measurable results.
• Passion for crypto and Web3, with the ability to spot trends, memes, and cultural moments that resonate with the global crypto community.
• Creative thinker with excellent copywriting skills; able to turn complex crypto concepts into clear, engaging, and community-friendly content.
• Experience in campaign planning, community engagement, or influencer/KOL collaboration is a strong plus.
• Data-driven mindset with the ability to analyze engagement metrics and optimize strategies accordingly.

Apart from a great career path, we also offer:

• Competitive salary and performance-based bonuses
• Opportunities for professional growth and development
• Exposure to working with a global team
• A chance to be part of a pioneering company in the crypto space

Founded in December 2017, CoinEx is a global cryptocurrency exchange under the ViaBTC Group. Available in 18 languages, CoinEx offers products and services that include spot, futures, margin trading, mining, AMM, and CoinEx Dock, providing simple, safe, and reliable crypto trading services for over 10 million users in 200+ countries and regions.

• Mid-Senior level

• Full-time

• Marketing and Advertising

• Financial Services and Marketing Services

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.